EDUCATION INSTITUTION Lets Begin
A Digital Marketing Proposal
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WHY DIGITAL MARKETING? More modern consumers are going digital. Digital marketing strategies are aordable. It is easy to track and monitor your digital campaigns. Your brand can provide a more interactive experience through digital marketing channels. Digital marketing channels allow you to be a part of the conversation about your company. With digital marketing, you can respond to trends in real-time. Your business can signiďŹ cantly increase reach. Digital Marketing
Digital marketing can help brands improve their customer relationships. Digital marketing tactics pair well with traditional print marketing.
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IMPORTANCE OF DIGITAL MARKETING
Digital Marketing
This Graph illustrates that, in India 41% of people are searching topics related to education per day in the Internet
Source: ComScore
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Digital Marketing
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India, as per a recent
A recent research
The number of Internet
report by ComScore.
report by the Internet
users in rural India too
Ninety one percent
and Mobile Association
is growing. In October,
of its online is in the
of India (IAMAI)
according to IAMAI,
15-44 years old age
estimates the number
India had 68 million
segment
of Internet users at 205
rural users and the
million in October, and
number is expected to
estimates it to swell to
grow to 72 million by
213 million by the end
year-end
of 2013.
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REASONS YOU SHOULD GO DIGITAL Your Competitors Are Online Millennials expect you to be available round-the-clock. This is only possible if you are connected online. Prospective students are already searching online for Educational institutions Digital Marketing helps People Locate You and increases Engagement with Prospective Students Using the Right Content Social Media Marketing Helps to establish Trust Factor with your Target Audience Guardians are already judging the educational institutions based on their website, online presence and online reputation Expatriates and outstation students rely heavily on web for information and admission Admission processes made easy through web
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BENEFITS OF DIGITAL MARKETING
Boost Brand Awareness
Personal Marketing approach
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Cost Eective
Trackable
Best medium to communicate and interact
High Conversion Rates
Coverage of Broader Markets in Shorter Durations
Improves Ranking of Institutions
MARKETING TYPES FOR SCHOOLS AND COLLEGES
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Website
SEO/SEM/SMM
Performance Marketing
Vlogs & blogs
PPC
Email/SMS
Content Marketing
Online reputation management
BRAND ESSENCE
WEBSITE SEO/SMM/SEM SOCIAL MEDIA VLOGS & BLOGS PPC EMAIL/SMS CONTENT MARKETING ONLINE REPUTATION MANAGEMENT PAID MARKETING
RIGHT FIT STUDENTS 8
Quick links News and calender of event pages
YOUR COMPANY
Appealing Images
ABOUT
BLOG
CONTACT
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YOUR COMPANY YOUR COMPANY
HOME
NEWS
ABOUT
BLOG
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ABOUT
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BLOG
CONTACT
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01
WEB DESIGN CONCEPT
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NEWS
HOME
CONTACT
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01
WEB DESIGN CONCEPT
Computer, a tablet or a smartphone optimized
NEWS
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WEB DESIGN CONCEPT
Links to social media pages (facebook, Instagram, twitter, etc)
HOME
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READ MORE
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YOUR COMPANY
NEWS
HOME
ABOUT
BLOG
CONTACT
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01
WEB DESIGN CONCEPT Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
ABOUT US
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Intuitive, organized navigation
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CONTACT US Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
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ABOUT US
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CONTACT US Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
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7-Link rule in website organization
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IMAGE USE
KEYWORD INTEGRATION
DOMAIN AGE
CONTENT FRESHNESS & FREQUENCES
CONTENT INDEXING
CONTENT QUALITY
CONTENT LENGTH
MOBILE FRIENDLINESS
Use a Facebook Page to broadcast updates and alerts. Share school events and photos in Instagram, Facebook, Twitter, etc Create communities of social media channels and feed them with fresh and good quality content and engage students, faculty, parents
Good blogs of education and current topics require regular post. Motivate faculty, students to write and share blog
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Get instant result in terms of branding , traffic and leads with PPC, display campaign with your business keyword
Google Search ad (for call, traffic to website) Google Display ad (for branding) YouTube Video ad (for branding) Google Shopping ad (for traffic/remarketing/conversion) Facebook Awareness ads (for branding) Facebook Traffic ad (for website traffic) Facebook Engagement ads (for page like & engagement with post) Instagram ad (for brand awareness)
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Sending emailers on festive occasions to existing students database Sending Newsletter to emails acquired from website We can send greeting emails, Regular updates, and Engagement emails
PPC advertising is an excellent promotion idea. Unlike traditional advertising, with PPC you can really target who, where, and when your ads are shown. PPC gives you control over an advertising campaign that isn’t available in print media. PPC ads are shown beside Google search results, and you only pay for clicks - not impressions. By using these ads, you’ll be able to gauge the success of various aspects of your
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Campaign thanks to the data you’re able to collect and analyse
HOW CAN FLIARS HELP? We can provide full – stack digital marketing solution for branding & lead. Implementing SEO strategy for brand building & lead Blog Content Ideas, Topics, Reference & Writing Social Content – Research, Content Creation & Suggestions Graphics – Website creative, infographic, social creative, emailer & ad creative Paid Campaign Budget Planning, Allocation, Execution, Monitor & Report Emailer designing & campaign management Monitoring your resource and their work. Month Wise Data & Feedback Driven Strategy Roadmap Planning & Suggestions Swot Analysis for Better Strategic Planning
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SERVICES WE OFFER
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Deep Linking
KPI Driven Results
Intelligent Re-Targeting
Brand Safety
ROI Tracking
Protective Fraud Prevention
Dedicated Support
Tracking & Monitering
Reporting & Analytics
BUSINESS STRATEGIES FOR INSTITUTIONS Optimizing the social media (Facebook, twitter, Instagram, Pinterest, Google Plus) and boosting posts daily to get a better visibility and audience. Run social media campaigns year-round instead of only making big promotional pushes prior to admission. Highlighting Alumni’s, Professor’s and student’s testimonials, placement records, awards, and ranking. Posting photos in websites with students views about the college infrastructure sharing about your products online. By doing so, you will uncover a trove of powerful marketing assets. Consider devoting an entire space on your website to share these stories of engagements, graduations, and other occasions. 16
Be personal, Yes, we do say we have to be professional, but to attract the audience you have to very personal about the people involved in it. You can tell stories about How your institution was formed and How much the brand is valued. Always Start locally, targeting the local audience, once the audience locally is achieved, its much easier to compete National & International Audience step by step. Focus on the brand quality- Create a look, word or color that is distinctively yours. When people see your work and marketing material, your name should pop in their head. 17
DM STRATEGY – EDUCATIONAL INSTITUTE Create intuitive and easy navigating website for target audience like students, parents and other stakeholders Optimize your site for Search Engine Optimization (SEO) Nurture the target audience with email marketing Helpful blog posts to attract and engage with the audience Build a social media presence to drive awareness, loyalty, and trust PPC ads allow you to be seen by potential students when they are looking for a school, which can increase visits to your website.
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OTHER PROMOTIONAL IDEAS Promote the school values, goals and aspirations Inform parents/students of events and extra-curricular activities Queries and answers about the school Strengthening relationships with the local community Share ideas and discuss issues Celebrate school achievements Communicate eectively with students
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+91 9994565428
info@fliars.com
www.fliars.com
