Digital Marketing For Jewellery
Fliars Digital Marketing
Why Digital Marketing?
A good digital marketing strategy is one that empowers your brand, but a great digital marketing strategy is one that empowers your consumer. This saying is particularly true if you belong to the jewellery industry – where the customer is queen! Today, digital marketing for jewellery brands is no longer an option – it is a necessity to drive store visits, increase brand awareness and elevate the image of your brand. Read on for fool-proof digital marketing tips to mark your territory in the online space.
Increased Reach
ROI Driven
There are millions of internet users all over the world who could be your potential customers.
Since results from digital marketing is easily measurable, the data and analytics from your past campaigns help you to better plan your future campaigns.
Decreased Costs
Targeted
Since results from digital marketing is easily measurable, the data and analytics from your past campaigns help you to better plan your future campaigns.
Compared to offline marketing, digital marketing can be much more focused on the exact target audience of your business.
Customer Driven
Reach Global
Advertising over the internet is far more attractive than the regular way. You can update product, include product reviews, and also maintain a mailing list and keep in touch with the existing customers.
Digital marketing has completely eradicated this challenge by making small businesses reach a global audience with just a click. This has made many small businesses become global companies with very less effort.
Reason you should go digital
Building a household brand name is every marketer’s prime objective and the first step to that is by creating a strong online presence. Jewellery brands need to focus on the following digital marketing techniques that double up as a powerful foundation for future digital strategies:
Website suggestions
Marketing for Jewellery
Search Engine Optimisation Social Media Marketing Influencer Marketing
Types of Marketing for Jewellery
Email/SMS Marketing Online ads for branding & Lead Content Marketing Online Reputation Management Video Marketing Blogs Social Media Presence Pay Per click
Jewellery website
Make it like eCommerce website or a semi eCommerce without payment gateway but enquiry form Categorized products (Occasion/ Festival Collection/ Event/ Party/ Light Weight Gems & Diamonds) Give product details with enquiry form on every product page to collect user info You can give online gold scheme/invest in gold jewellery scheme enquiry form on website for lead Showcase products with high resolution pics in different angles like eCommerce websites
Website
Website / internal web pages / product page promotion on search engine for natural traffic & lead Content Marketing (Blogs, Presentations, Infographics, relevant Forum participation etc)/ link building from quality websites for brand building / referral traffic Great content creation with right categories and interlinking between pages Focuses more on UI/UX and mobile usability, on user’s intent, SEO friendly page/product url, Titles, Descripting, getting more genuine reviews, Google My business listing & Optimization for more local store footfalls and to get more online PR for the brand.
SEO
Search Engine Optimisation
Brand promotion in Social Media Regular informative & promotional posts Pre and Post-Launch Campaign (for new collections, story telling, testimonial) Event promotion (brand recall) Group promotion (awareness, branding) Selfie and tagging contest (engagement & brand recall) Bridal jewellery/ Special moments/ Puja stories and short videos share (engagement & branding) Maintain proactive response (to lead) Maintain freshness & regularity of post on social pages (to increase genuine followers)
SMM
Social Media Marketing
Influencer Marketing
Influencing
Influencer marketing refers to collaborating with social media influencers to promote your brand As influencers have a large following on social media, they are an excellent method of reaching your target audience and maximising your brand’s reach Asking fashion bloggers to write about your store
Sending emailers on occasions like Pongal, Diwali, Akshsaya Thirthi, Christmas, New Year, Birthday, Anniversary, etc to existing customer database Sending Newsletter to emails acquired from website Loyalty program, birthday wishes and offer, website spin the wheel lucky draw contest to increase and engage recurring visitors. We can send greeting emails, Regular updates, sales updates and Engagement emails We can send exclusively discount voucher (and a follow-up mail if they do not use it)
E-Mail Marketing
Google Search ad (for call, traffic to website) Google Display ad (for branding) YouTube Video ad (for branding) Google Shopping ad (for traffic/remarketing/conversion) Facebook Awareness ads (for branding) Facebook Traffic ad (for website traffic) Facebook Engagement ads (for likes & engagement with post) Gold scheme FB lead ad targeting women Kolkata 26-57 yrs. Instagram ad (for brand awareness)
Branding & lead
Online ads
One way to engage your customers and ensure that they stay on your brand’s website for a longer duration of time is to provide them with interesting blogs, product posts, and festive content to browse through. Informational and testimonial blogs are two examples of content that could go down well with jewellery audience. They might include blogs about which jewel you should wear according to your zodiac sign. Product posts featuring new arrivals or pictures of celebrities sporting The brand’s jewellery are a few examples of content that the brand could create to ensure that website visitors spend more time with the online!
Content Marketing
Content
A few online platforms that could be of use tof online reputation management (ORM) are Pinterest, Twitter, review-based websites (like Mouth Shut), e-magazines (like Grazia and Elle), jewellery blogs (like Jewellery Craze and Gemologue), Jewellery certification websites and app review websites. These platforms help the customers share their reviews of the products and therefore spread the word! Complaints on Mouth Shut could also be tended to more often in order to avoid giving off a negligent and nonchalant attitude.
Reputation Management
Online
Video Marketing
Videos are a great way to tell a million stories in each frame. Connect with your audience and push them further down the marketing funnel with compelling videos that convert. Begin by creating a YouTube channel and attract subscribers through optimised videos that show up on the user’s feed based on the keywords entered. Digital marketing for jewellery brands through videos comes with a lot of creative freedom due to the luxurious and fun aspect of the product. Keeping your target audience in mind, you can create thought-provoking snippets through video campaigns that are guaranteed to draw in more subscribers and build your brand image online
Video Marketing
Blogs
Influencing
A blog is a great supplementary marketing strategy for a jeweler’s website. Blog posts give you an opportunity to drive more traffic to your website. A regularly updated blog sends a good signal to Google and other search engines. Search engines like to see your website is being updated—although that’s not going to be a problem for you, since you’ll be updating your website as you get new pieces of jewelry in, right? Another reason a blog is a great jewelry store marketing idea is because it gives you a great platform to establish yourself as an expert on jewelry and highlight all your unique selling propositions. With a topic like jewelry, all you have to do is keep the blog fun, engaging, creative, and informative and you’ll have people coming back over and over again!
Social media is also a good channel of digital marketing for jewelers. Presence
Social Media
Being active on social media allows you to increase your brand exposure. Take advantage of social media platforms like Facebook, Twitter, Pinterest, and Instagram to promote, educate, and engage your followers. One of the most important things to keep in mind when using this jewellery store marketing idea is to monitor the accounts frequently. If you have an account, you’ll need to do more than just post things. You’ll want to reply to other users when they engage with your posts, even if it’s a simple “thank you.” Also, try to share content from others—no one likes it when all you do is talk about yourself!
PPC advertising is an excellent jewelry store promotion idea. Unlike traditional advertising, with PPC you can really target who, where, and when your ads are shown. PPC gives you control over an advertising campaign that isn’t available in print media. PPC ads are shown beside Google search results, and you only pay for clicks—not impressions. By using these ads, you’ll be able to gauge the success of various aspects of your campaign thanks to the data you’re able to collect and analyze
PPC Adverstising
Pay Per Click
Build your Reputation. Increase Network. Increase inbound sales at low cost Improve customer service and satisfaction Website Traffic Brand awareness conversions Better understand, engage and identify potential buyers Enhance outbound campaign program effectiveness Communication and interaction with the key audiences Creating a brand identity and positive brand association
Jewellery Promotion
Benefits
How Fliars can help?
We can provide full – stack digital marketing solution for branding & lead. That includes following & more
SEO strategy for reaching target audience Implementing SEO strategy for brand building & lead
How Fliars can help?
Blog Content Ideas, Topics, Reference & Writing Social Content – Research, Content Creation & Suggestions Graphics – Website, infographic, social creative, emailer & ads Paid Campaign Budget Planning, Monitor & Report Emailer designing & campaign management Monitoring your resource and their work. Daily/Weekly/Monthly Work Analysis and Feedback Month Wise Data & Feedback Driven Strategy Roadmap Planning & Suggestions
Business Strategy
How Fliars can help?
Optimizing the social media (Facebook, twitter, Instagram, Pinterest, Google Plus) and boosting posts daily to get a better visibility and audience.Run social media campaigns year-round instead of only making big promotional pushes around the holidays Market with your customer stories instead of relying on your store’s family legacy. Highlight customer stories to strengthen your brand story. Collect photos and captions that your customers are sharing about your products online. By doing so, you will uncover a trove of powerful marketing assets. People love authentic stories that tug at their heartstrings. Celebrate your customers by recounting what your jewelry means to them. With your customers’ permission, share these photos and videos on your own marketing channels to inspire others to purchase. Consider devoting an entire space on your website to share these stories of engagements, anniversaries, graduations, and other occasions. Celebrity Endorsement- They will be needing a big celeb for the endorsement of the products. As every luxury brands has used celebrities as brand ambassador. It will gain trust as well as audience for the brand. Be personal, Yes, we do say we have to be professional, but to attract the audience you have to very personal about the people involved in it. You can tell stories about How your company was formed and How much the brand is valued.
SIVA VALLI VILAS
Business Strategy
How Fliars can help?
Always Start locally, targeting the local audience, once the audience locally is achieved, its much easier to compete National & International Audience step by step. Start Affiliate store for the online purchasing of the jewelry. You can be freely marketed by the influencer. All you have to do is give them a particular amount as a commission. People love to have unique jewelry customized especially for them. Instead of relying solely on a website or direct customer interaction to market the jewelry, make it easy for retailers to make the sale for you. Develop an attractive display to convey your story and showcase your quality. The retailer then sells a packet or order form, connecting you directly with the customer. While you may need to split your margin with the retailer, you gain a great deal more exposure and the retailer makes a good profit “brokering� the connection Focus on the brand quality- Create a look, word or color that is distinctively yours. When people see your work and marketing material, your name should pop in their head.
Marketing Strategy
Make website easy for shoppers to use Optimize your site for Search Engine Optimization (SEO) Nurture shoppers into clients with email marketing Helpful blog posts to attract future clients Build a social media presence to drive awareness, loyalty, and sales Get sales fast with pay-per-click (ppc) advertising
Presence
Jewellery Sector
Showcase jewelry designs Customer satisfaction reviews. Engage people with key attractions Exclusive offers. Event / exhibition updates Google My Business (GMB listing & Optimization for more store visit) Sell your brand Be consistent Hold contests for customer engagement Content strategy
Campaign Duration - 6 months Budget - 30k Campaign Social Media Management Social Media Marketing Creative Strategy Photography Content Strategy
Campaign Strategy
Siva Valli Villas
People interested in searching of online jewellery, online store visitors, exploring designer Jewellery etc Students Working Professional Business People Female age between 18 to 28
Target Audience
Audience
www.fliars.com
sales@fliars.com +91 99945 65428 Thank you
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