How to drive traffic with social media marketing
Social media plays a very important role pulling traffic to a website. Actually the amount of traffic you manage to attract from social media to depends solely on how you write your social media posts and the kind of audience you cater to. “To help you understand this better, here are some of the key points you need to keep in mind while creating a strategy for driving traffic and conversions from social media�
Use High Conversion KeywordsAccording to digital marketing agencies on all social networks, certain keywords generate more engagement than others. They attract more clicks and get more exposure. Using them intelligently in your social media updates can increase the visibility and effectiveness of your posts. Let's see some of the high conversion keywords for leading social networks• • • •
Facebook – Where, When, Tell Us, Inspire, Submit, Deals, Discount, Warns, Amuses Twitter – Re-Tweet, Follow, Social Media, New Blog Post, Check Out, Help, Top, LinkedIn – Created, Improved, Increased, Developed, Reduced, Researched Google+ – Share, Promote, Increase, Create, Discover. You can find more of these words in this post
Use more hash tags to increase visibilityWe often come across people using different hash tags with their social media posts and updates. Hash tags expand the reach of your posts beyond your immediate followers and help you reach new audiences. At the same time, they help you create social media discussions, chats and trends that can be used for wide ranging purposes.
Using 1 or 2 hash-tags per post can significantly increase the effectiveness of your social media content and help you drive more traffic and conversions. Here's a quick look at the optimal hash tag usage stats for the top social networks. Twitter• Tweets with hash tags attract 2x more engagement (re-tweets, favorites, replies) • There's 21% more engagement on Tweets with 1 to 2 hash-tags. • If you increase the number of hash tags more than 2, the engagement levels fall by an average of 17%. • Almost 40% of Tweets with hash tags get Re tweeted. Facebook• Hash tags were not very effective when Facebook first started, but in the last couple of years hash-tags have been an effective source of traffic and exposure. • Using 1-2 hash-tags per post can get you an average of 593 interactions per post. • But if you increase the number of hash-tags to 3-5, the average interactions fall down to 416 per post.
Google+ • Google+ has encouraged the use of hash-tags which could be added to your posts based on the content but you can edit hash-tags as well. • Google+ has the provision of using hash-tags that can be used to pull interests of your audience. Use Visual Content For More EngagementSocial media is basically more based on visual content and images which fascinate lot of audience based content,so it's important that you regularly include images, videos, vines, GIFs and other forms of visual content in your social media updates. Proper use of social media advertisingThe number of social media pages and users is increasing on a daily basis and while this is good because there are more potential users that will view your postings, it also makes it harder to get your posts in front of your followers. An active social media user will most probably follow a dozen pages and hundreds of people but the time line can only show a limited number of posts. Facebook have many times changed their algorithm and they only show your posts to a fraction of your followers so the only way to get your message in your followers time line is to utilize Facebook advertising. This does imply a cost but it is an effective way to target the right audience and get even better results than organic. In addition, everything is tracked by Facebook and you can use the data to further improve your advertising campaign. The same applies with twitter and Linkedin, you can use promoted tweets or linkedin ads to connect with your followers. When visitors read something on your website that they really like, they may want to share it with their friends or social media followers. Thus you should make it really easy to do that by having properly configured social media buttons in your website or blog.
Checking the content of the posts in social media is the most important task which needs to be reviewed. When you click to share a post, the title, description and image should be well formatted otherwise users will not spend time to fix things before they click the share button. Add links to your social media postingsWe should often need to add links to our social media postings. A good posting with an appropriate short description, an image and a link always works wonders to drive traffic to your website. ConclusionSocial media marketing is a technique that needs to be explored and is an effective tool in joining the world and its resources. It can bring traffic to a website and like any other online marketing technique, it is a process that needs a lot of time and hard work. Social media and SEO can support each other in making this dream come true.