David Violi Nest Seekers Marketing Plan

Page 1

LISTING YOUR PROPERTY WITH US

BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

271 North Canon Drive Beverly Hills, CA 90210


DAVID VIOLI David started in real estate over 12 years ago, being a part of the then number one producing team at Rodeo Realty, where he learned the determination and dedication needed to be at the top. Wanting to learn all aspects of the real estate industry, David, then went and honed his skills in the financial end – mortgages. Doing this in the high flying market of the mid-2000's taught him how to get deals closed and fight for his clients. This led to to an opportunity to be the Branch Manager of Green Hill Mortgages, where the value of building a team of professionals was of the highest order. In addition, David has worked in Commercial Real Estate with NAI Capital Commercial Real Estate, where he learned the intricacies of contracts. One of his proudest accomplishments was being co-owner of Spire Homes, LLC developing land in the California City area, which was an invaluable experience in how to manage the many different parts of a project or deal. What does all this mean for you?

DAVID VIOLI

Expertise - Service – Experience

Realtor Nest Seekers | Zanuck International 271 North Canon Drive Beverly Hills, CA 90210 Phone:310-278-8861 x 2099 Mobile: 310.770.7787 Web: www.VTeamRE.com Email: DavidV@nestseekers.com BRE# 01400297

The know how to get things done, how to fiercely negotiate on your behalf. Sellers: How to get you top dollar for your home. Buyers: How to find your dream home at the best possible price. David looks forward to hearing from you and assisting you with your real estate needs.

GLOBAL BROKERS MARKETING YOUR PROPERTY WORLDWIDE

Join our 300,000+ fans

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ABOUT THE COMPANY In less than 10 years Nest Seekers has formed into a powerful full service brokerage sales and marketing firm leading the industry in Beverly Hills, New York City, the Hamptons and Miami. With 15 storefronts and office locations strategically located in high net worth markets and over 600 professionals and staff, we bring your property to market expeditiously and with enormous outreach. Engaging our firm will employ our ever growing leading edge online proprietary platform generating over 2,000,000 absolute unique visitors per year and over 300,000 fans on our social networking sites. Nest Seekers International is a pioneering firm on the cutting edge of ideas, concepts, marketing, and technology constantly reinventing the standard of service and delivering superior perfomance as a fully integrated marketing and management firm. Our professionals are frequently featured as experts on highest rated media outlets such as CNBC, BBC, Bloomberg, Wall Street Journal, New York Times and on network television. Always at the forefront of performance and technology, we are one of the fastest-growing real estate firms in the world, with several billion dollars in gross sales. We are not only committed to providing extraordinary service and exceptional results but also to remain years ahead of the curve. From concept to completion, we are there to navigate you through every step of conceptualizing, creating, and off-loading any real estate adventure. Creativity, ingenuity, quality and passion in service and craft are the fundamentals to our success and growth.

BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

271 North Canon Drive Beverly Hills, CA 90210


WHY CHOOSE NEST SEEKERS | ZANUCK? Our firm is international in every sense of the word. We currently maintain 15 office locations in Beverly Hills, New York City, the Hamptons and Miami with an overall staff of more than 600 professionals. Additionally, our network includes hundreds of satellite affiliates worldwide. Nest Seekers’ clients are accustomed to the highest level of service and professionalism with not only United States presence, but international affiliates in Europe, Latin America, Asia and the Middle East. Nest Seekers has over a decade in combined experience in every sector of the real estate industry which confidentially provides a platform of the smartest, most complete, and expansive matrix of real estate services in both the East and West Coast to serve your property needs. This includes financial consultancy, real estate investment options, property management and development, and full partnerships to our ever-expanding database of local and international clients and customers.

MIAMI QUEENS BROOKLYN MANHATTAN

HAMPTONS BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

BEVERLY HILLS

LIC

271 North Canon Drive Beverly Hills, CA 90210


OUR COMMITMENT TO YOU When you list your property with Nest Seekers, you can expect the first class service that you deserve. Our goal, when you become our client, is to exceed your expectations. For that we are committed to the following:

To be honest about every detail of the property selling process. We will help you

make difficult decisions with confidence and peace of mind. •

To be aggressive in our search for your potential buyer. Our commitment, dedication

and marketing techniques have helped hundreds of our clients find their perfect homes. •

To communicate frequently and effectively all activities related to the sale of your

property. •

To use our experience in sales and track record to get your property sold fast

“Success is a history not a promise”. •

To give you and your family outstanding service, care genuinely for your specific

needs and earn the right to become your family real estate agent for life.

In Today’s Competitive Real Estate Market, Commitment Makes All the Difference. Make the Right Decision and Choose Nest Seekers | Zanuck for Results!

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NestSeekers.com


FOR SELLERS Nest Seekers is first and foremost your marketing agent as much as it is your sales agent. In order to achieve the highest price possible in the shortest amount of time we will provide the following: •

We will source all available comparable current, past and

future data in order to price the property most accurately and intelligently. •

We will advise on positioning, staging, designing and

showcasing your property. •

We will provide high quality photos, floor plans, collateral

materials, videos and mailers. •

We will embark on an advertising and marketing campaign

in all media, on and off line including industry trades, main stream media, real estate portals, multiple listing systems, glossy publications, broker networks, social media, search engine optimization, direct mailing campaigns and much more. This will insure maximum exposure for the property. •

We will qualify potential buyers, negotiate your best interest

and walk you through every step of the transaction including handling board packages, coordinate between the professionals involved and to the final toast and the closing table.

BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

271 North Canon Drive Beverly Hills, CA 90210


FOR BUYERS AND RENTERS •

Access & Information - Other than our extensive exclusive

base, we will provide you access to every available property from Beverly Hills to Manhattan and the Hamptons as well as South Florida through our various multiple listing systems. We are member of MLS - California, Beverly Hills Board of Realtors (BHGLAAR), Online Residential (OLR) - New York City, Rolex by the Real Estate Board of New York, Long Island MLS, HREO of the Hamptons and South Florida’s IDX MLS as well as various other resources for commercial property in all of these markets. •

Education – Our vibrant markets change daily. New

information and ideas become available and are at our finger tips. We will update you and educate you on the latest market trends, reports, micro data and new available properties and neighborhoods as they become available so that you can make the absolute best and most educated decision for your investment or your future home. •

Support & Customer Service - We will accompany you

through every step of the process. We will advise you from defining your searches and options to making important decisions to deciding on the perfect home, to negotiating the best value and to the final closing and even your house warming party if you’ll have us. •

Vendors Network - Nest Seekers has an extensive

referral network of closing attorneys, mortgage consultants, contractors, designers, movers and every possible vendor you might need for a smooth and successful process.

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NestSeekers.com


FOR DEVELOPERS Having been through the process numerous times as experienced developers ourselves, we understand your needs most likely better than most of our competitors. Our services will include: •

Providing you with feasibility studies and analysis of any

site you might consider. •

Working with you on compiling your investment

memorandums, fund raising and participate from time to time with our own capital contributions to the project. •

We will work with your design team on laying out floor

plans, finishing packages, amenities and finding the maximum value in the design process that will be driven by marketing. •

We will design branding, advertising and marketing

campaign for strategic positioning and exposure in the market place and with the brokerage communities. •

We will provide most qualified sales and administrative

staff to operate on site or model sales office. •

We will work with all professionals representing you and

the project on coordinating all sales activities, negotiations, financing and legal in accordance with the plans and offerings. •

We will accompany and partner with you from concept

to completion on every step of the way with no exceptions from the time you consider the investment to the time of celebrating our sold out events.

BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

271 North Canon Drive Beverly Hills, CA 90210


SELLING YOUR HOME Why a Broker •

Advertising and marketing cost money.

Marketing real estate takes time, and time is money.

Effective marketing requires experience, knowledge, and expertise.

A broker maximizes exposure of your property through multiple listing

systems and cross media marketing, including web, print media,

mailing campaigns, and presentation materials.

As your fiduciary representative, a broker can prevent common

mistakes and represent your best financial and personal interests.

Web and Electronic Media •

We provide digital photos, floor plans, reconstruction, virtual tours,

and virtual staging of properties we market.

Design graphic emails and create emailing campaigns for the

property. •

Create a web page for the property and showcase it in detail on our website.

The Nest Seekers website generates millions of hits and thousands of unique

users every month.

Nest Seekers has developed a web based marketing vehicle that will allow, within seconds,

advertisements in over 30 domestic and international real estate websites.

Personal Services •

We will set a schedule of open houses for buyers, renters, and brokers as frequently as you will allow

us to hold them.

We will make ourselves available for your convenience to coordinate appointments and showing

schedules seven days a week.

Once your property is shown, you will receive a log of all potential purchasers and real estate

brokers who have viewed your property.

We will produce reports, as often as you request, regarding any potential interest and progress

made during the term of the exclusive.

You can rely on us to do the necessary research and pre-qualify all potential prospects.

We will use the highest negotiating skills to obtain the best price that the property will command.

We will furnish all pertinent information and documentation regarding your property.

NestSeekers.com


WHAT’S OUR PURPOSE? To sell your property at the highest possible price, in the shortest amount of time, and with the least amount of stress to you!

WHAT’S THE PLAN? First, we must get your property ready to sell. Second, we must accurately position your property on the market. Third, we must promote your property to attract the highest possible number of potential buyers in your price range. Lastly, we must secure a buyer by executing an enforceable contract with terms that are agreeable to you.

HAMPTONS BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

BEVERLY HILLS

LIC

271 North Canon Drive Beverly Hills, CA 90210


FACTORS THAT WILL GET YOUR PROPERTY SOLD LOCATION, CONDITION, PRICE, AND EXPOSURE. LOCATION: “LOCATION, LOCATION, LOCATION!” Location is the number one rule in real estate. You’ve certainly heard the phrase enough and may wonder why location is so emphasized. •

Location is vital because “Identical Properties” can increase or decrease in value due to location.

• Although demographics, school reputation, and neighborhood amenities are all essential factors on a buyer’s decision; where your property sits with relevance to constructive nuisance such as power lines, railroads, steep driveways, etc. will also have an effect on the response from prospective buyers.

PRICE: “THERE IS NO MARKET BAD ENOUGH THAT PRICE CAN’T CURE” Setting the proper asking price for your property is the single most important factor that will determine the success of the sale of your property. The asking price should be very close to the actual “value” of the property. The “value” of the property will be determined by what a ready, willing and able buyer is willing to pay for your property & for the amount you will be willing to sell it for.

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FACTORS THAT WILL GET YOU PROPERTY SOLD LOCATION, CONDITION, PRICE, AND EXPOSURE. If your property is priced too low, there is a chance you give away thousands of dollars that you could have kept in your pocket at the closing table. If you listed the price too high, your property will be on the market unsold for months, creating the impression of a trouble property. Buyers and agents will think that there is something wrong with it.

CONDITION: IN TODAY’S MARKET WE ARE IN A “PRICING WAR AND BEAUTY CONTEST” Because purchasing a property is such an emotional decision for the buyers, an environment where they can envision themselves living in your property, must be created. The condition of your house must set the tone to how the perspective buyer will react to your property’s potential with relevance to their lifestyle.

EXPOSURE: Giving your property great exposure falls right behind a well established price point and presenting a quality property. As always a rule of large number applies, which means the more prospective buyers that walk through your property, the more likely you are to receive an offer and therefore have a successful sale. In today’s market it is vital to properly market your property in key areas that will generate the most traffic.

BEVERLY HILLS BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

LIC

271 North Canon Drive Beverly Hills, CA 90210


MARKETING PLAN OVERVIEW - Price your home strategically so you’re competitive with the current market and current price trends. - Stage your home to cast a positive light on the features most important to buyers, - Distribute “just listed” notices to neighbors and the surrounding areas, encouraging residents to tell family and friends about your home. - Optimize your home’s internet presence by posting information on our website and different portals. This will include professional photographs and a description of your property. - Produce a virtual tour of your home, placing it on multiple websites to attract both local, out-oftown, and international buyers. - Create a brochure, comment cards, and flyers to place inside your property to cultivate business partnerships with buyers and brokers. - Include your home in our company and MLS tours allowing other agents to see your home for themselves. - Advertise your home in different publications and neighborhood newsletter as well as in direct mail and email campaigns and social media. - Create an open house schedule to promote your property to prospective buyers. - Provide you with updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home. -Everyone is a potential client, however, using comprehensive data analysis of real estate market trends in your neighborhood will help with identifying our primary target. -Target active buyers and investors in our database (domestically & internationally) who are looking for homes in your price range and area.

Join our 300,000+ fans

NestSeekers.com


MARKETING Once you enroll in a listing agreement with a Nest Seekers professional, your listing will be featured almost instantaneously throughout our vast marketing distribution network.

BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

271 North Canon Drive Beverly Hills, CA 90210


PRINT MEDIA With so many people using technology for information there is still a need and desire for print advertising. As such, print advertising remains a key component of every Nest Seekers marketing plan. We use a combination of magazines, newspapers, journals and direct mail to maximize the exposure of our brand and the properties we represent. Print media may include, but not limited to: local daily and weekly newspapers, regional and nationwide monthly magazine, annual journals, and specific targeted mailings.

Nest Seekers International advertises periodically in any of the media outlets mention above but not necessarily all at the same time or any time that you maybe reviewing this directory. We reserve all our rights to determine which media outlet will be proper for either property at any certain period of time and we are not obligated to showcase your specific property at all times in all media outlets.

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TECHNOLOGY AND SOCIAL MEDIA In today’s technologically driven marketplace, a mix of traditional advertising with emerging technology and social media is critical in reaching desirable audiences.

A strong presence on the world wide web, Facebook, YouTube, Twitter, and other social media resources help build brand recognition, wider attention and ultimately purchase consideration.

Nest Seekers International is strategically aligned with a variety of media and technology experts and outlets to integrate the latest in technology, social media, and online advertising within customized marketing campaigns. From one central location, we disseminate your listing across the broadest possible global spectrum of search engines, real estate portals, mainstream media, social networks, and blogs.

BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

271 North Canon Drive Beverly Hills, CA 90210


TV, MEDIA AND PUBLIC RELATIONS Nest Seekers maintains excellent relationships with all the leading journalists to generate vast editorial coverage for our property portfolio. Our properties are featured regularly in The Los Angeles Times, Angeleno, MLS Caravan, Beverly HIlls Courier, The New York Times, The New York Post, The Wall Street Journal and Newsday. We seek out innovative opportunities to promote properties in a wide variety of media outlets including newspaper, television, film and internet, among others.

As an industry leader, from time to time our top agents and executives are featured and interviewed on major talk shows and industry related segments in the most popular televsion networks and programs in the United States and worldwide.

NestSeekers.com


PROMOTIONAL TOOLS Includes flyers/factsheets, brochures, direct mail, email and events. These tools will be tailored based on traffic and sales and will target buyers and brokers while continuing to support the property brand, image, and price points. Brochure: A marketing tool used to tell the story of your property, including but not limited to the architect, designer, neighborhood, building features and amenities. Offers prospective buyers a glimpse into the look and feel of the property. Fact Sheet: All the details including features and amenities. Electronic Mail: An email campaign series is important to roll-out the story of the property and maintain top-of-mind awareness within the brokerage community over the course of our sales campaign. Direct Mail: We believe a strong print direct mail campaign is also an effective, higher touch method for reaching brokers and some members of the target databases on various aspects of the property spread over our sales campaign. Magazine: Our company property portfolio magazine has a sleek, cutting-edge layout, exciting new content, and unprecedented print quality. Published 2-4 times a year, our magazine is distributed to selected locations in Beverly Hills, Manhattan, Miami and the Hamptons. It is also available online.

NEW CONSTRUCTION N E W P R I C E 3 9 4 2

E U R E K A

S T U D I O

D R I V E

C I T Y ,

C A

anuck

JUST LISTED PRIME TROUSEDALE ESTATE BEVERLY HILLS, CA

anuck

JUST SOLD 874 HAMMOND STREET #19

BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

271 North Canon Drive Beverly Hills, CA 90210


WHERE BUYERS COME FROM According to the National Association of Realtors, buyers in 2013, found the home they purchased from 2 main sources: the Internet and their agents. Â In fact, these 2 sources make up more than 75% of the homes purchased in 2013.

NestSeekers.com


WEB TECHNOLOGY WHILE OUR COMPETITION STRIVES TO CATCH UP WITH THE CONSTANT EVOLUTION OF TECHNOLOGY, WE SET INSPIRING TRENDS FOR GENERATIONS AHEAD. WE UNDERSTAND THAT ANACHRONISTIC MARKETING IS NO LONGER A VIABLE WAY TO COMMUNICATE. TODAY’S MARKETING IS A SOPHISTICATED, TECHNOLOGICAL PROCESS, REQUIRING A HIGH DEGREE OF ATTENTION AND EXPERTISE. OUR SYNC4G4.0 SYSTEM FULLY INTEGRATES DISTRIBUTION CHANNELS AND MULTI-LEVEL PLATFORMS, ENABLING US TO MASTER THE CONSTANTLY EVOLVING TRENDS OF MODERN DAY MARKETING.

BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

271 North Canon Drive Beverly Hills, CA 90210


MILLION DOLLAR LISTING LOS ANGELES & NEW YORK This docu-series follows the most ambitious realtors as they give viewers an inside look into the aggressive, high-stakes world of Beverly Hills and New York City’s real estate market as they close multi-million dollar deals faster than a cab running a red light. Ryan Serhant stars in the Million Dollar Listing New York, now in its third season. Marisa Zanuck as well as the team of brokers and professionals from Nest Seekers International are regularly featured on the show - the most popular real estate reality docuseries on television syndicated in 65 countries and has an average of 2 million viewers in the US and 10 million viewers worldwide.

NestSeekers.com


GLOBAL NETWORK

WE AS A FIRM RECOGNIZED OVER A DECADE AGO THAT OUR LOCAL INDUSTRY WOULD BE PART AND PARCEL OF A GLOBALIZED ECONOMY. THIS WAS THE START OF OUR GLOBAL INITIATIVE TO MARKET PROPERTIES WORLDWIDE. OVER 220 COUNTRIES VISIT OUR SITE EVERY DAY. NEST SEEKERS HAS INTERNATIONAL AFFILIATES IN EUROPE, ASIA, LATIN AMERICA AND THE MIDDLE EAST. BY EXPANDING OUR NETWORK GLOBALLY, NEST SEEKERS IS ABLE TO CREATE IMMENSE EXPOSURE FOR ALL PROPERTY LISTINGS, IN EFFECT ALLOWING FOR PROSPECTIVE BUYERS IN ANY COUNTRY TO EXPRESS INTEREST. THIS BROADENS THE FIELD OF OPPORTUNITY FOR OUR BUYERS, SELLERS AND INVESTORS.

NestSeekers.com


OUR LOCATIONS B E V E R LY H I L L S

EAST SIDE

271 Nor t h Canon Dr i ve Bever ly Hills, CA 90210 310 278 8861

4 1 5 M a di s on Avenue N e w Yor k, N Y 1 0 0 1 7 212 252 8772

WEST SIDE

SOUTHAMPTON

1 0 0 R i ver s ide B oule v a r d N e w Yor k, N Y 1 0 0 6 9 646 681 8811

2 0 M a in S t r e e t S out ha mpt on, N Y 1 1 9 6 8 631 287 9260

MIDTOWN

W AT E R M I L L

5 8 7 Fi f t h Avenue N e w Yor k, N Y 1 0 0 1 7 212 252 8772

6 8 8 M ont auk H ighw a y Wa t er M ill, N Y 1 1 9 7 6 631 353 3047

G R E E N W I C H V I L L AG E

BRIDGEHAMPTON

55 Chr is t opher St reet N e w Yor k, N Y 1 0 0 1 4

2 3 9 7 M ont auk H ighw a y B r idgeha mpt on, N Y 1 1 9 3 2

212 252 8772

631 353 3427

TRIBECA

E A S T H A M P TO N

156 Re ade St reet New Yor k, NY 10013 646 924 4319

75 Main St reet E a s t H a mpt on, N Y 1 1 9 3 7 631 324 1050

WILLIAMSBURG

WESTHAMPTON

578 Dr iggs Avenue Br o oklyn, NY 11211 718 302 0900

135 Main St reet Wes t hampt on, NY 11977 631 287 9260

LONG ISLAND CITY

MIAMI

47-44 Vernon Boulev ard Long Is land Cit y, NY 11101 718 707 0200

1111 Linc oln Ro ad Miami, FL 305 531 7200

J O I N O U R L E A D I N G B R A N D B E PA R T O F T H E M O V E M E N T BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

271 North Canon Drive Beverly Hills, CA 90210


THANK YOU FOR YOUR CONSIDERATION

DAVID VIOLI Realtor Nest Seekers | Zanuck International 271 North Canon Drive Beverly Hills, CA 90210 Phone: 310-278-8861 x 2099 Mobile: 310-770-7787 Web: www.VTeamRE.com Email: davidv@nestseekers.com BRE# 01400297

NestSeekers.com


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