Da Vinci Media and The Quint announce a 50:50 joint venture for the launch of Da Vinci Learning television channel in India June 09 2015, New Delhi: Da Vinci Media, the parent organization for Da Vinci Learning - the fun educational television channel for the whole family, today announced a 50:50 joint venture with The Quint for the channel’s much awaited launch in India and for a complete horizontal digital multimedia edutainment platform. The Quint is the digital venture founded by Raghav Bahl, a widely respected doyen of the Indian Media and Entertainment industry, along with his wife, Ritu Kapur. Continuing with its commitment to provide the best in educational entertainment, the Da Vinci Media has associated with the popular digital content platform – The Quint, which provides a combination of compelling content, technology and distribution, coupled with high value digital journalism, storytelling, and advertising at scale. Da Vinci Media through Da Vinci Learning brings to India high quality knowledge programming that entertains and brings young minds of all ages together, celebrating the life long journey of learning. Da Vinci Learning targeted at 6 -12 year olds and their parents, is known for turning television watching from passive observation into a meaningful and fun experience. This helps children develop various skills during the early years, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together. This association with The Quint will enable Da Vinci Learning to effectively amplify the channel’s presence across the country along with developing widespread and integrated relationships with leading media platforms and advertisers. This strategic move for developing the channel’s foothold in the Indian television and digital media industry just before its launch will definitely help in creating awareness about the meaningful and innovative content that the channel will offer to its Indian audience. Commenting on the launch Ferdinand Habsburg, Founder & CEO of Da Vinci Media said, “We are delighted to partner with Raghav Bahl and The Quint, a brand renowned for its strong digital media presence. We are confident that this engagement will definitely help us carve a strategic roadmap to increase visibility in the Indian market. We aim to provide innovative and engaging educational content to children helping them to think productively while simultaneously developing their thinking, reading and self -confidence skills through a meaningful and fun experience.” Raghav Bahl, Founder, The Quint, said, “While Da Vinci Media brings expertise in programming content, this JV helps us to further expand, drive synergies and diversify our digital content portfolio. The Quint will aid consumers in accessing Da Vinci Media’s Da Vinci Learning channel’s content through our digital distribution capacity.”
The proposed joint venture is subject to applicable statutory and regulatory approvals and intimations, if any. About Da Vinci Media: Founded in 2007, Da Vinci Media with headquarters in Berlin is an independent media group. The company offers quality fun educational TV programming from around the world through the TV channel called Da Vinci Learning as well as various multimedia educational platforms. Starting in Eastern Europe, CIS countries, Russia and Turkey the channel is now also present in over hundred countries across Europe, Asia and Africa. Da Vinci Learning is uniquely positioned to serve the needs of the whole family: children and parents alike. About Da Vinci Learning: Da Vinci Learning is an edutainment TV channel enabling its viewers to find answers to their questions through high-quality knowledge programming, presented in a fun and engaging manner for every age and educational level. Targeted at the 6-12 year olds and their families, the channel aims at offering programming and content that makes "astounding scientific ideas understandable, arouse curiosity, spark conversation and motivate viewers to continue uncovering the mysteries of the universe." The channel’s programming covers a wide array of topics, ranging from physics and chemistry to history and nature, and makes complex subjects understandable in an entertaining way. Da Vinci Learning turns TV watching from passive observation into a meaningful experience, helping children develop various skills early-on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together. With its non-violent programs, Da Vinci Learning creates a safe environment for younger viewers. About Quintillion Media: Quintillion Media is India’s first truly diversified digital content company. Quintillion Media currently operates the digital content platform ‘The Quint’. The Quint is media with intelligence. The Quint is media for mobile consumption – quickly, visually and socially. The Quint is popular, digital journalism. It is a smooth blend of video, audio and text for the best and easiest experience. The Quint is hard news made easy. The Quint offers a modern, sharp take on the world, and guides people through topics ranging from politics, policy and entertainment, to sports, business, food and everything else that matters. A compelling combo of content, tech and distribution, we're developing high-value digital journalism, storytelling, and advertising at scale. Contact for Further Queries: Neha Singh
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