Listing presentation 2016

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Listing Your Home with Dawn Maloney & RE/MAX TRINITY REALTY


Questions

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What are you looking for in an agent? Why are you selling your home? What is your timeframe? Are you planning on pricing your home at market value? ∗ Where will you go when we sell your home? ∗ What other questions do you have?


Dawn’s Qualifications

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Full Time REALTOR® Licensed Since 2003 Superior Marketing & Use of Social Media National Award Winner: RE/MAX Executive & 100% ∗ Consistent Top Producer ∗ Extensive Skill in Negotiation ∗ Hundreds of Homes Sold



Our Experience


Our Results

Of the thousands of homes listed in our MLS, generally around 50% sell. We sell 90% of our listings.


We Create Smiles


How We Do It ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗

Clone Marketing Hundreds of Buyer Leads Monthly Video – that is real video, not just slideshows Buyer Avatar Lifestyle Photography & Storytelling Content Mega Open Houses Circle Prospecting via Phone and In Person Transparency & Truthfulness in All Marketing Pre-Marketing and & Agent-to-Agent Marketing Distribution to Over 900 Sites Communication Automated Booking and Immediate Feedback From Showings Global Name Recognition Pre-Listing Inspection Home Staging Consultation Home Warranty Personalized Service from a Team of Professionals The “You Are Happy” Listing Contract Best Buyers Policy


100% Working for YOU

We want you to be so happy with us that we end up on your Christmas card!


YOU Authorize Every Step

✓We share our opinion and facts on pricing, then YOU choose the asking price. ✓We advise you on the quality of offers & terms, but YOU choose which offer & terms are right for you. ✓We work in YOUR best interest at YOUR direction, based on what YOU have told us from the first meeting.


Buyer Avatar

We find out who the ideal buyer is for your home. ✓We look at past sales of homes similar to yours. ✓We determine the age, occupation, net worth, family size, of potential buyers…along with where they will be moving from, hobbies, etc. ✓Then we aim the bulk of our advertising at that ideal buyer. ✓Our focused and targeted ads get great results.


Facebook Lookalike Audiences

Once we have the Buyer Avatar… ✓We create a Facebook Lookalike Audience. ✓We make sure your home is seen by buyers who will find your home appealing. ✓Not once or twice, but multiple times online until the potential client notices your home. ✓Our ads produce showings and contracts!


Circle Prospecting But there’s even more we do with your Buyer Avatar… ✓ We create lists of potential buyers, who live in the neighborhoods that current neighbors (previous buyers) moved from. ✓ We use a follow up system to introduce your home and the idea of buying a home. ✓ We use automated voicemails to leave friendly messages, without ringing or bothering anyone.


Three Things Sell Real Estate

1. PRICE 2. Exposure 3. A willing and able BUYER

80% of our marketing is based on setting the correct list price.


Buyer Lead Generation

Our methods consistently produce hundreds of leads every month. We always have buyers in some stage of the buying process. Our websites, RE/MAX, global and national agent network, follow up programs, and previous clients bring us well-qualified buyers EVERY DAY!


“Clone” Marketing

No, not like Star Wars or science fiction clones. First, we find out what you love about your home – location, amenities, activities nearby, etc. Then we put it all together to help find someone who will love the house just as you love your home.

We find buyers who see what YOU see in your home!


The Next Big Thing‌

Social Media has become a true catchphrase in marketing. We utilize the multiple platforms in the way they are most effective. We are experts in using social media to your benefit. We give you the chance to be involved and share your property with your social contacts.

YOU will be able to see the results, in traffic and SHOWINGS.


From New Wave to Old School… Sometimes you need a combination of “tried and true” to go along with all the new trends. We still believe in picking up the phone and calling the people in your neighborhood or building to announce your property is for sale. We will even go house to house to greet neighbors in person and speak with them. Perhaps we met you over the phone or in person on one of our prospecting sessions.

We still believe real estate is best done person to person.


MEGA Open House

Our take on open houses is completely unique – it is truly UNFORGETTABLE. We invite people in person. We hand out invitations . We serve refreshments. We place 20-25 signs. Sometimes we have a Celebrity… Artwork… Jewelry… or Luxury Automobiles on display. Every home deserves a MEGA Open House!


Lifestyle Photography

We sell lifestyle. Our goal in presenting your home to the world is focused not just on your property, but on the amenities and the world your buyers can enter.

When you consider that 98% of all buyers start their home search online, the photos need to give them a complete picture.


HDR Photos We show your home the way the eye sees it. Not a cell phone picture. Specialized equipment, software and talent are required to obtain these outstanding results.


Professional Staging Preparation is the key! Professional stagers make sure your home is presented in the very best light. They will visit with you prior to the photographer and discuss subtle changes that will make all the difference.

Data collected on a national basis shows homes that are staged sell 20% faster with a 6-8% higher sales price than those that aren’t staged.


Pre-Listing Inspection “How to avoid the deal killer� Having an inspector visit your home before your property is under contract is one of the smartest things you can do. Buyers tend to exaggerate expenses for repairs up to 5x the actual cost. The inspector can point out those items needing attention and allow you to have them repaired without rushing. You also have the ability to choose the contractor and shop for the best price.

NOTE: The number one deal killer of any real estate transaction is the Home Inspection.

Having your home inspected prior to contract can save you 2%-4% of the purchase price.


Home Warranty

Protection for YOU and the buyer! Whether or not you are using your home all the time, items such as furnace, central air, and other items can break down over time, cutting into your profit as you sell!

Homes with warranty protection have proven to SELL FASTER and for up to 2.2% more.


We’ve Succeeded…

7626 Kennard, Seville Asking Price: $429,900 SOLD Price: $410,000 # of Agents hired before Dawn Maloney: 1 # of Days on Market with Previous Agent: 157 Marketed and SOLD by Dawn Maloney & The Maloney Team: 26 DAYS


We’ve Succeeded…

905 Silverberry, Hudson Asking Price: $279,900 SOLD Price: $279,900 # of Agents hired before Dawn Maloney: 1 # of Days on Market with Previous Agent: 182 Marketed and SOLD by Dawn Maloney & The Maloney Team: 41 DAYS


Where Others Have Failed…

3413 E. Glencoe, Richfield Asking Price: $495,000 SOLD Price: $459,000 # of Agents hired before Dawn Maloney: 1 # of Days on Market with Previous Agent: 181 Marketed and SOLD by Dawn Maloney & The Maloney Team: 342 DAYS


Truth & Transparency

∗ Marketing should be factual ∗ Anything we put out to the public will be shared with you. ∗ Only a handful of real estate agents are willing to share the marketing they do with their customer including what they put into the Multiple Listing System. ∗ We feel transparency is in both of our best interests. ∗ Truth is one of our best assets. Your approval will be requested as we share your home with the rest of the world.


www.REMAX.com


www.DawnSold.com


Your Home on 900+ sites

∗ Exposure is one of the 3 keys to getting it sold ∗ We realize 80% of the potential buyers for your home are from somewhere else. ∗ Our internet presence runs wide and deep with over 900 websites in our distribution network. ∗ We place your listing on the “Big 4” Zillow, Trulia, Realtor.com and Homes.com. ∗ Your property is automatically placed in the property searches on these sites.

No one has a wider internet placement for your home.


Our Team Members

Tiffany Stockwell Transaction Coordinator Buyer Agent Licensed REALTOR

Laura Ward Executive Assistant Licensed REALTOR


Why RE/MAX? Some brands are iconic. ∗ People from all over the World instantly recognize the RE/MAX brand and distinctive balloon. ∗ It is one of the largest real estate companies, the most trusted brand and most recognized real estate brand in the world. ∗ 100,000+ agents ∗ Offices in 85 countries ∗ RE/MAX is internationally recognized for having the most productive agents.

Nobody in the world sells more real estate per agent than RE/MAX.


Great Professionals Have a Coach! We do! Dawn Maloney and The Maloney Team have earned the trust of hundreds and hundreds of clients while selling millions and millions in real estate. We aren’t resting on our laurels. As a service to our clients, we continue to hone our skills and improve our serve. Similar to professional athletes, we have coaches we work with and mentors who help us become the best in our industry. Dawn and her team are dedicated, full-time professionals who are heavily invested in ensuring that your home sells for top dollar in the least amount of time, with finesse in marketing and ease of process for you.

We look forward to working with you!


Who You Work with Matters

Greetings from Dawn Maloney & The Maloney

Team at RE/MAX Trinity. With our globally recognized sales record, years of experience, and a winning skill set, Dawn Maloney and TMT have all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done. Who you work with matters. We look forward to hearing from you.

Contact Dawn and the team today! 330-990-4236 DawnSold@gmail.com


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