DMG <> Camp Rosemary

930 Rosemary Road

Lake Forest

Presented by Dawn McKenna and Annie Royster Lenzke

Meet the Team

DAWN MCKENNA, Founder

Dawn McKenna is one of the most successful, creative and sought-after luxury real estate agents in the U.S. She leads her team with her inimitable energy, style, deep market knowledge, and passion for delivering personal service. Motivated to use their varied backgrounds and experiences to be leaders in their markets, Dawn has led her team to become the #1 Team in Illinois and Naples as well as the #4 Team in the entire U.S. across all brands.

Dawn has carefully selected her leadership team with an eye on experience, intelligence, efficiencies and style. They are here to support the DMG team as we continue to grow our presence in the industry.

ANNIE ROYSTER LENZKE & JEAN ROYSTER , Lake Forest & Lake Bluff

As a founding partner of a top-producing mother-daughter real estate team, Annie Roster Lenzke has made an indelible mark on Chicago’s North Shore, primarily in Lake Forest and Lake Bluff. She brings a fresh dose of tenacity, discernment, and a client-focused, results-driven approach to the Dawn McKenna Group.

Annie’s passion for North Shore real estate is in her blood - her mother and partner, Jean Royster, is a recognized industry expert and highly respected real estate leader. As a lifelong resident, Annie’s perspective on North Shore living is rooted in her childhood and extends to raising her own three children in these beautiful communities. Annie has recorded more than a quarter billion dollars of closed transactions in only 16 years, and together with Jean, consistently ranks among Coldwell Banker’s top 1% of agents worldwide.

Recognized as a modern real estate professional with a competitive edge, Annie excels at providing a worldclass real estate experience that combines strategic sales and marketing campaigns with digital technologyskills she honed while driving sales and brand strategy for blue-chip brands like Kellogg and Disney at the Leo Burnett Company. Whether first-time homebuyers or CEOs, Annie is truly honored to assist her clients with one of their largest life investments, and her clients value Annie’s unparalleled local expertise, strategic negotiating, and integrity. These qualities and experiences make Annie a perfect fit for the Dawn McKenna Group.

Annie is a proud resident of the North Shore and is highly involved in the community - serving on the Executive Committee of the Board of Directors for the Lake Forest Lake Bluff Chamber of Commerce, fundraising for animal shelters, and supporting local schools. Giving back is as much a part of Annie’s DNA as real estate.

Camp Rosemary

Evolution of Elegance: From Marshall to

Nichols and Colfax & Fowler

The storytelling opportunity is grand, spanning from Benjamin H Marshall's original design for the Pirie family to the collaboration with Rose Standish Nichols on the garden, and the influence of Colfax & Fowler on the estate.

It's no wonder the property was deemed worthy of The Smithsonian Institution.

Benjamin H. Marshall

Rose Standish Nichols

Colfax & Fowler

The Smithsonian Institution

Posy’s Legacy: Cultivating Beauty Through the Decades

While the original pedigree of the estate is impressive, our efforts will center on the captivating story of Posy, the matriarch behind its transformation. Over decades, her artistic vision and passion for gardening have meticulously shaped the property and its English gardens. Through her dedicated efforts, it has evolved into one of the world’s most celebrated gardens.

In addition, we would plan to highlight Lars Bolander’s impact on the estate, along with the construction and evolution of the various buildings.

A Tale of Two Strategies

This is a unique opportunity to promote a property of unparalleled stature, and we can approach the sales strategy in one of two ways.

1.Go Big or Go Home

2.Go Quiet and Private

Go Big or Go Home

This multifaceted approach aims to maximize property exposure, casting the widest net possible.

DMG has recently and successfully implemented a similar strategy for other prestigious properties.

G ordon Pointe, Naples

H ome Alone House, Winnetka

Go Big or Go Home

PUBLIC RELATIONS

• Introducing our in-house PR team from the outset will optimize our ability to achieve extensive global coverage. We will leverage publications like Crain’s Chicago Business, WSJ, The Real Deal, and Chicago Agent Magazine.

• Home Alone House PR efforts yielded over 1,200 clips, 10.2 billion in audience reach and $5 million in publicity value.

• Gordon Pointe PR efforts yielded 2.4 billion in audience reach and over $1.1 million in publicity value.

• The common denominator for each of these campaigns was the families for both properties were willing to tell their story to hand-picked reporters. We believe that this made the difference between another significant Lake Forest Home to a story that connected and then took off to incredible exposure.

Go Big or Go Home

DIGITAL MARKETING

• We will implement a comprehensive digital media plan.

• Our expertly crafted videos will serve as a cinematic trailer for the estate, showcasing the lifestyle of ‘Camp Rosemary.’ The videos will feature a mix of drone and point-of-view footage to capture the beauty of the grounds and home. We’ll launch a series of social media reels to build excitement and reveal the property.

• Statistics from our recent viral videos:

• Home Alone Reel: 910k plays, 18.5k likes, 697 comments, 20.3k shares, 3,563 saves, 550,695 accounts reached, 43,079 interactions, +1,277 followers

• 51 Onwentsia Reel: 519k plays, 17.7k likes, 303 comments, 14.3k shares, 4,553 saves, 369,966 accounts reached, 36,963 accounts reached

PRINT MARKETING

Go Big or Go Home

• Our high-end print coverage includes national publications like the Wall Street Journal, as well as local favorites such as Chicago Tribune, Sheridan Road and Forest & Bluff Magazine.

• Our custom property brochure will feature a blend of images from two photographers, while our professional copywriter will expertly craft the story of Camp Rosemary to beautifully highlight its many features.

Go Big or Go Home

EVENTS

• We are expert event planners. If you’re open to it, we would host a major event inviting our entire DMG network, including our most influential clients from the private equity and finance sectors, as well as top brokers and influencers. We would also invite the press to generate buzz around the offering.

• Potential partners for promotions, events, and fundraisers include the Benjamin Marshall Society, the Art Institute, Chicago Botanic Gardens, Morton Arboretum, and Lincoln Park Zoo.

Go Quiet and Private

We understand that a large-scale approach isn’t suitable for everyone. If you prefer a quieter sales strategy, we will still capture the estate using our professional photographers, videographers, and copywriter to create materials that can be shared selectively or kept ready for future promotions.

We would begin by leveraging our deep connections within professional sports teams, private equity executives, and C-suite leaders of major corporations. Additionally, we would like to share the listing with our partners at investment banks, private equity firms, and similar organizations to promote the property within their networks. In addition, we have strong relationships with top brokers throughout the city and suburbs, allowing us to explore potential buyers among their clients.

DMG’s Lake Forest & Lake Bluff Significant Sales

611 Lansdowne Lane, Lake Bluff

$7,650,000 | Represented the Seller (highest sale in Lake Bluff in 15 years)

1955 Share Acres, Lake Bluff

$5,150,000 | Represented the Seller & Buyer

272 S. Sheridan Road, Lake Forest

$2,850,000 | Represented the Seller & Buyer

1270 W. Whitmore Court, Lake Forest

$2,787,500 | Represented the Buyer

965 E. Deerpath Road, Lake Forest

$5,650,000 | Represented the Buyer

135 N. Green Bay Road, Lake Forest

$3,475,000 | Represented the Seller

195 E. Onwentsia Road, Lake Forest

$2,825,000 | Represented the Seller

51 W. Onwentsia Road, Lake Forest Offered at $2,695,000 | Represented the Seller & Buyer (listed by another agent for two months, we put it under contract with multiple offers in a week)