Expert Guidance For an Efcient Home Sale
A successful home transaction involves 100 key steps, and with DMG, we simplify the process to ensure a smooth and stress-free experience from start to fnish
1. Collect background information on property from seller
2. Research all active comparable listings
3. Analyze sales activity from the past year from the MLS and public records
4. Research “Average Days on Market” for similar properties based on type, price and location
5. Obtain and review property tax information
6. Compile comprehensive report, “Comparable Market Analysis” (CMA), to determine market value
7. Review public record information for lot size and dimensions of property
8. Create a pricing strategy based on insights and current market conditions
9. Review current appraisal if available
10. Discuss goals with seller to outline efective marketing
11. Describe the advantages and market influence of the Multiple Listing Service (MLS) and Private Listing Network (PLN), if applicable
12. Explain market power of online marketing and syndications.
13. Identify qualified buyers to shield the seller from non-serious inquiries
14. Present process to qualify buyers to ensure interested parties are financially
15. Determine the best strategy to debut on the market
16. Use of Exclusive Look, PLN and MLS, TAN & DMG Network, if applicable
17. Discuss property upgrades and any exclusions
18. Discuss disclosures and who needs to sign the documents
19. Prepare and issue Listing Agreement and Disclosures for sellers to review and sign
20. Create a plan to prepare the home for sale
21. Identify required timeline to prep home to be market ready
22. Conduct an exterior assessment
23. Conduct an interior room by room assessment
24. Prioritize the action items to provide the biggest return on investment
25. Identify what improvements need to be made prior to being photo and show ready
26. Recommend vendor options to execute the suggested improvements
27. Present and discuss RealVitalize, (CB loan for upgrades), if applicable
28. Assess whether any staging or accessorizing is needed
29. Schedule staging company estimates, if applicable
30. If staging is needed, schedule and oversee production
31. Create a timeline and sequence of tasks for diferent service vendors
32. Schedule exterior photography if the property will be listed on the PLN before the MLS
33. Collaborate with a copywriter to draft the listing and brochure text
34. Request a copy of the certified survey from the owner, if available
35. Identify Homeowner Association manager, if applicable
36. Confirm Homeowner Association fees, building reserves, rental policies, and pet policies, if applicable
37. Request electric and gas account numbers to pull average utility usage for the past year.
38. Document the ages of key items such as the roof, mechanical systems, appliances, and windows
39. Obtain a list of improvements made by sellers
40. Review, edit and format any improvements to create a property feature sheet
41. Explain the advantages of ofering the buyer a Homeowner Warranty
42. Coordinate the installation of the yard sign.
43. Input listing into the transaction management software
44. Hire a photographer for comprehensive property photography
45. Hire videographer to create and edit a virtual tour and drone footage when appropriate
46. Hire a professional to create floor plans
47. Prepare property marketing brochure
48. Share listing with entire DMG team throughout all markets
49. Showcase listing as coming soon to DMG network, if applicable
50. Input property data from Profile Sheet into MLS Listing Database
51. Curate photo selection to showcase on the MLS and PLN
52. Prepare a printed announcement for the new listing
53. Create a digital announcement for the new listing
54. Share listing with Coldwell Banker, and other afliated groups
55. Order printed marketing materials as needed
56. Strategically share videos and photos on social media and online platforms
57. Schedule and conduct a Broker’s Open
58. Schedule Open House for the public
59. Prepare showing instructions for buyer’s agents
60. Schedule showings with buyers’ agents
61. Coordinate showings with owners and tenants
62. Request feedback from buyers’ agents after showings
63. Discuss feedback from showing agents with the sellers
64. Generate weekly or bi-weekly market updates to keep the property competitive
65. Communicate price changes to all groups promptly via MLS, if applicable
66. Reprint/supply brochures promptly
67. Continuously review market statistics and share updates with the seller
68. Receive and review all Ofer to Purchase contracts with the seller
69. Obtain buyer pre-qualification letter from buyer or their agent
70. Verify pre-approval and buyer’s qualification with lender, if applicable
71. Counsel seller on ofer/s highlighting the strengths and weaknesses of each component
72. Negotiate all ofers on behalf of the seller
73. Prepare and send any counterofers, acceptances, or amendments
74. Ensure the contract is signed by all parties
75. Send executed contract to appropriate parties on the buy-side
76. When Ofer to Purchase contract is accepted and signed by seller, deliver to buyer’s agent
77. Provide receipt for deposit of buyer’s earnest money to all appropriate parties
78. Upload executed copy of Ofer to Purchase Contract and addendums to ofce transaction management system
79. Update status in MLS to Under Contract
80. Provide seller with vendor recommendations of reliable contractors as needed
81. Coordinate buyer’s home inspection with seller
82. Assist seller with recommendations and negotiating with reliable contractors for necessary repairs
83. Oversee completion of all required repairs on seller’s behalf, if applicable
84. Schedule appraisal
85. Prepare packet for appraiser, including comparable sales and active listings with detailed notes on each home, floor plans, list of improvements, and property survey, if available
86. Meet appraiser and present the packet to assist in the appraisal process
87. Explain any details relevant to supporting the price, including commentary on other ofers, unique features of the home, and important comparable home information
88. Assist the seller in disputing the appraisal report if value comes in below contracted price
89. Assist with reappraisal, if necessary
90. Provide the sellers with a “Steps to Closing” summary outlining what needs to be done before closing, such as transferring utilities, addressing inspection repairs, collecting receipts for repairs, and scheduling the final walkthrough
91. Discuss in advance with the seller what items will remain in the home, obtaining approval from the buyer’s agent (e.g., paint, extra building materials)
92. Ofer resources to the seller as needed for emptying the home, including donation suggestions and cleaning services
93. Work with buy-side agent in scheduling and conducting buyer’s final walk-through prior to closing
94. Attend final walk through
95. Communicate any issues that arise at the final walk through to seller and attorney
96. Attend closing, when appropriate
97. Ensure that buyers will receive a key for closing
98. Communicate where extra keys and garage door openers will be located within home
99. Provide the garage code to the buyer’s agent for closing, if applicable
100. Update property status to CLOSED in the MLS and all other relevant points
1. Technology | $150,000
DMG Investments for Buyers and Sellers
DMG has invested in a range of advanced technology tools to streamline the sharing of listings with our internal network and clients, ensuring we can consistently identify deal flows. To further enhance reach and visibility, DMG and Coldwell Banker’s combined e forts have collectively attracted more than 4.2 million visitors per month and engaged with over 350,000 through strategic email campaigns.
2. In-house Marketing & PR Services | $350,000
At DMG, our dedicated in-house marketing team focuses exclusively on promoting listings and other marketing initiatives. With extensive experience in not only real estate marketing, but also for high-profile luxury brands hospitality and retail, our specialists bring a unique perspective and expertise to every campaign.
3. Coldwell Banker & Exclusive Af liation Fees | $70,000
DMG operates locally and globally through exclusive a f liations, including Coldwell Banker. Dawn McKenna’s success earned her a spot as a founding member of two elite networks: the International Luxury Alliance, connecting top agents from Coldwell Banker, Corcoran, and Hampton International to share leads and best practices, and the Global Collective, comprising top agents from leading luxury markets worldwide. With these networks, DMG’s global reach is second to none.
4. Thought Leadership Events & Travel | $100,000
As a thought leader in the real estate sector, Dawn McKenna is frequently invited to speak at events worldwide, sharing insights with peer agents and participating in panels alongside other esteemed brands in the luxury industry. This exposure not only broadens DMG’s reach but also showcase listings as prime examples at these events.
5. Marketing Collateral | $300,000
Each property represented by DMG has a suite of printed marketing collateral that are created specifically for the property to promote and sell including: listing brochure, new to the market mailers, and more.
6. Professional Photography, Video, Floor Plans | $125,000
To enhance the property marketing materials, each listing includes a professional album of photos, videography, and floor plans. These assets are integrated across all marketing collateral, digital platforms, and social media to maximize impact.
7. Media Syndications | $75,000
Each listing is syndicated to our global media partners for maximum global exposure on websites including: Wall Street Journal, Mansion Global, Barron |Penta, MarketWatch, RobbReport, JamesEdition and many others.
8. MLS Membership | $50,000
Being on the MLS allows your property to be presented to a wide network of real estate professionals actively searching for homes for their clients.
9. Advertising & Sponsorships | $400,000
Every year, DMG creates a robust advertising strategy targeting homebuyers and lifestyles within all are markets along with feeder markets. Through listing advertisements, brand ads and participation in community events, DMG is able to get in front of more people for greater visibility to listings and create more deal flow opportunities.
10. Marketing Events | $75,000
DMG hosts over 100 events annually aimed at selling homes, featuring a mix of traditional and innovative broker opens and open houses. These events give prospective buyers the chance to not only view the properties but also experience what it would be like to live in them.
DMG Exclusive Access: Priceless
1. DMG Network
Through DMG’s extensive network, the team generates a robust deal flow. They are well-informed about current listings, upcoming market opportunities, and properties that may not be publicly available but can still be introduced. Our invaluable network, built through relationships established by DMG, ofers clients exclusive access and a distinct advantage.
2. Social Media
DMG has a collective social media presence of over 250,000 followers, experiencing exponential growth with multiple viral videos. This platform serves as a powerful vehicle to globally showcase our listings and connect with industry peers and consumers alike.
3. Living Local, Selling Local
DMG advisors are more than just local real estate experts; they are lifelong community members who understand the intricacies and nuances of the neighborhood. As community ambassadors, they connect clients with local services and resources, ofering insights into pricing to help find the ideal home or sell at a premium price. Their deep connection to the community ensures they have their finger on the pulse of local trends and opportunities.
4. Negotiation Experts
As being expert negotiators, DMG advisors have a deep understanding of real estate dynamics, enabling them to secure the best deals for clients at every price point. With their keen insights and strategic approach, they navigate complex negotiations to achieve favorable outcomes. Whether buying or selling, clients can trust that DMG’s team is dedicated to maximizing value and ensuring a smooth transaction process.
INITIAL INVESTMENT FOR YOUR LISTING: $7,500
*Dollar amounts are based on annual investments
