PA R T N E R S H I P S PA C K How we can connect you to millions of UK families
100M Website Views a Year
En h an c ed an d P r emiu m L is tin g s
Over 7000 Attraction
60M M illio n So cial Re ach
DOWTK Membership Scheme
Social and Sponsored Content
w w w . d a y o u tw i th th e ki d s .c o . u k
W E L C O M E TO D O W T K A s h o r t in tr o d u c tio n b y our MD
SIMON APPLEBAUM O u r m i ss io n , h e r e at D a y O ut W it h Th e K id s , is to h e lp f a m il i e s ac r o ss t h e U K c r e at e am a z i n g d a y s o ut . 1 7 m i ll io n p a r e nt s co m e to u s fo r i d e as an d i n s p i r at io n e v e r y y ea r , a n d it ’s o u r r es po n si b i l it y t o i nt ro d uc e t h e m to t h e b es t t h in g s to do i n t h e i r p r e c io us f am i ly time. W e ’ r e a lw a ys o n th e lo o ko ut fo r m o re i n no v at iv e , f a m il y - f r i e n d l y b u s ine s se s t h at go t h e ex t r a m i l e , so t h at k i ds a n d t h e i r pa r e n ts c a n e njo y a n u n f o r g e t t a b le experience. I f y o u ’ r e as p as s io n ate a s w e a r e a bo ut h e lp i n g f am i l i es c r e a t e m em o r i es to ge t h e r , a n d y o u w a nt to a ct iv e l y e n g a g e w it h y o u r f am i ly a u d i e nc e , w e ’ d lo v e to ta l k to you about your attraction. Get in touch at partnerships@dayoutwiththekids .co.uk
We’re at the top of Google for any variation of “day out in [any town name]” – try it!
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partnerships@dayoutwiththekids.co.uk
MEET US & OUR USERS Here at Day Out With The Kids we place local attractions in front of potential customers at the decision-making stage of their family day out planning. With 100 million page views per year, we’re the biggest platform in our sector, holding 55% of the market share.
17 million undecided parents come to us for inspiration every year
We’re the
BIGGEST in our sector
66% mums aged 25-44: main decision maker
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UK families Demographic B, C1, C2, D
75% mobile users looking for ideas on the go
partnerships@dayoutwiththekids.co.uk
Searching for inspiration 24-48hrs ahead
OUR PRODUCTS C a r e f u l l y c r e a t e d t o d r i v e m a x i m um r e s u l t s ; f i n d out more about all the ways in which you can work with us to find the best solution for you
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partnerships@dayoutwiththekids.co.uk
Want to buy a piece of the action? Get your attraction listed on DOWTK and put it in front of our 17 million strong audience! Your Standard DOWTK listing will appear in the search results on our site, based on geographical proximity to the location our customers are searching for.
Upgrade to Enhanced or Premium to boost your listing, maximise your traffic, promote seasonal events, and get regular updates from your personal account manager.
YO U R D O W T K LISTING ENHANCED • • • • • • •
Higher position within the search results for your town More images and video content 2 extra buttons linking to your site Promotional ribbon messaging Seasonal copy updates to promote events Quarterly reports from your personal account manager Opportunities to get exposure through sponsored content UP TO
250%
£199*
UPLIFT IN TRAFFIC
PREMIUM • •
• •
All of the above PLUS Guaranteed top 4 spot on all search results within your entire county Monthly reports & content updates Even more images & video content!
£349* UP TO
700%
UPLIFT IN TRAFFIC *Prices per month starting from
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partnerships@dayoutwiththekids.co.uk
DOWTK MEMBERSHIP
120,000
Join the DOWTK Membership Scheme! Secure a placement on the exclusive members-only zone on our website to give your attraction additional exposure to our highly-engaged audience in your local area. You also get inclusion in automatic emails to members nearby.
Fa m i l i e s o n t h e s i g n u p l i st
Best of all, you can benefit from these fantastic marketing opportunities for no extra cost.
3,000+
All you have to do in return is provide a family-friendly offer not available to the public* to pass onto our members. * Subject to minimum requirements
Pa r t n e rs b e i n g p ro m o t e d & g ro w i n g
30% Ave ra ge o f fe r c l a i m rat e
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partnerships@dayoutwiththekids.co.uk
B e at th e h ear t o f th e c o n v er s atio n an d max imis e y o u r r eac h ev en f u r th er ! If y o u h av e an En h an c ed o r P r emiu m lis tin g o n o u r s ite, y o u als o g et ac c es s to o u r time limited p u s h mar k etin g o p tio n s . S ee y o u r attr ac tio n f eatu r ed ac r o s s o u r s o c ial c h an n els an d b lo g c o n ten t to p r o mo te n ew o p en in g s , ex c itin g ev en ts an d h ig h lig h ts f r o m y o u r attr ac tio n .
SPONSORED CONTENT SOCIAL MEDIA POSTS • Posts expertly created by in -house team • Your events & highlights on our social media channels • Links to your listing on our site • 6 million monthly reach, and a highly engaged family audience • Includes small amount of paid social support to maximise results
£179*
SOCIAL MEDIA TAKEOVERS • Complete 24-hour takeover of our social media channels! • Content created in-house with your brand and goals in focus • Great for events, launches and big news • Attraction content, relevant memes and a competition giveaway
£3000* *Prices per month starting from
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partnerships@dayoutwiththekids.co.uk
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BLOG CONTENT • Guaranteed top 5 spot in our blog content which regularly reaches top positions in organic Google results. • More copy, an image and a button linking directly from the blog to your external site • Highly optimised for maximum results
Million Annual Social Reach
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£349*
Million
SEASONAL CAMPAIGNS Annual Social Engagements
• Special packages for the key seasons; spring, summer, autumn & winter • Campaign placements, social media, competition & blog activity • Best value for activity at key times of the year.
600 Thousand
£1999* *Prices per month starting from
You can book slots in our social campaigns up to a year in advance.
Possible Reach in Just 24 Hours for Takeover Clients
Get in touch with us now to secure your placement before they sell out!
LIM IT E D AVA ILABILIT Y
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partnerships@dayoutwiththekids.co.uk
R E S U LT S A N D TESTIMONIALS
G e n e rate d £ 2 4 ,0 0 0 in sa le s in 1 2 m o nt h s
Image: Mr. Mulligans
53% of refe rral t raff ic
“ I n 2 0 1 8 , D a y O ut Wit h T h e K i ds p l a y e d a la r g e p a r t i n t h e d i g it al s t r at eg y fo r t h e M r M u ll i g a ns brand. We d e ci d e d to a m a l g am a te e n h a nc e d and p r e m i um l ist i n gs , o ff e r i n g o u r v e n u e s t he b e s t o p po rt u n it y to r e a c h o u r f am i l y a u d i e nc e . B e t we e n J u n e a nd O cto b e r 2 0 1 8 , D O WT K g e n e r at e d 5 3 % o f o u r r e f e r r a l t r a f f i c an d £ 2 4 , 0 0 0 i n s a le s . W e a r e e xt r em e l y happy w it h the s u p po rt p r o v i de d , a n d h a v e s ig n e d u p for 2019 already!”
CRAIG MURRAY, MR. MULLIGANS
“Our E n ha n c e d l is ti n g h as h e l p e d d r i v e a co ns i d e r a b le a m o u n t o f us e r s to o u r s it e to co n v e rt , a s w e l l as dr i v i n g e xt r a b r a n d a wa r e n e ss . W e c a n ’t w ait to s e e t h e r es u lts o f o u r Premium listing in 2019!”
JODIE ALESBURY, MARWELL ZOO
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Image: Marwell Zoo
“The Day Out With The Kids offer has our highest redemption rate with 80% of customers telling us that they didn’t know Waterworld existed until DOWTK had recommended us. Having worked with similar membership schemes in the past, I can confidently say that DOWTK have been by far the most successful for us and they have delivered on exactly what was promised.”
Image: Waterworld Stoke
80% of redemptions by new customers
KELLY MOUNTFORD, WATER WORLD STOKE
“ D ay O u t With T h e Kid s is th e th ir d h ig h es t ex ter n al r ef er r er to o u r web s ite f o r th e y ear , u p 1 5k % o n 2 0 1 7 wh en we j u s t h ad a b as ic lis tin g an d d eliv er in g a 5 0 0 % r etu r n o n ad s p en d . We’ r e th r illed with th e r es u lts an d will b e c o n tin u in g with a p r emiu m lis tin g f o r 2 0 1 9 .”
500% r etu r n o n ad s p en d Image: Folly Farm
ZOE WRIGHT, Keen to f in d o u t wh at FOLLY FARM r es u lts we c an d r iv e f o r you?
GE T IN TOUCH N OW!
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partnerships@dayoutwiththekids.co.uk
MEET THE TEAM G HI E BE RRY Head of Partnerships ghie@dayoutwiththekids.co.uk
RACHE L HA RT LE Y Partnerships Manager - North rachel@dayoutwiththekids.co.uk
A MY SYK ES Partnerships Manager - South amy@dayoutwiththekids.co.uk
JE NNA WAT HE Y Membership Product Manager jenna@dayoutwiththekids.co.uk
CHE RYL HOW E LL Membership Product Manager cheryl@dayoutwiththekids.co.uk
TO M PEA RSO N Membership Product Manager tom@dayoutwiththekids.co.uk
SO PHI E LLA TAYLO R Membership Product Manager sophiella@dayoutwiththekids.co.uk
CA RO LI NE JO NES Accounts Manager caroline@dayoutwiththekids.co.uk
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17 MILLION Undecided families search for days out on our site each year
3,000+ Family-friendly businesses are already benefitting from our membership programme
10 MILLION Clicks are sent to partner websites every year from our site
S TA R T W O R K I N G W I T H U S N O W ! p a r t n e r s h i p s @ d a y o u tw i th th e k id s . co . u k