art
Our photoshoot with Derwent Pencils
Derwent Pencils is known to artists around the world for its art products; it’s a company with a long history and moves with the times to appeal t traditional and contemporary artists alike.
Photography by Ward was asked to provide a serie of advertising images that was attractive to both markets.
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With around fifty products in their range and each one needing to be styled to suit the intended customer, we had to get creative! So, we gathered a small team of creative professionals ready to get stuck in. Styling, illustration, lighting, art direction and photography all came together to give us some great studio shots and then we threw in some artist lifestyle shots for good measure.
With a number of creatives bouncing ideas around, we were able to constantly modify the style of images. This was great as Derwent needed all the images to be different. Variety was important, so we shot some of the images in the studio and others on location, this included a local park, a stately home and the stylist's own studio. Nowhere was safe from us descending!
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When it came to the last shot of the project, it was such a lovely day outside, we felt compelled to photograph the last product in the sunshine. We popped down to the lake shore to set up the shot. Although it was sunny, it was also freezing! so a local coffee shop provided a place to warm up and act as a kind of topping out celebration.
Job done!
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Client: De
Photograp
Stylist: J
Artist: Ca
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erwent Pencils - www.pencils.co.uk
pher: Dayve Ward - www.photographybyward.co.uk
Jac Scott - www.utopianliving.co.uk
asey Allum - www.caseyallum.co.uk
drawing
manager - Caroline Turner
photogbyward@gmail.com