Dazzle Magazine Issue 16

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Happy 37th Independence Anniversary, St. Lucia!

Terril Nicholas’ Jewellery is Redefining Art

Sabbatus Hunte on the Hunt for Goals!

Issue 16

How to Keep Fit While Travelling

Shorne Benjamin

St. Lucia’s Master Chef: Cooking Caribbean Delights with New Age Flair The Diva Multitalented, Soulful and Vivacious

Claudia Edward Make More and Save with Online Marketing Try me!

Beats Pill+ The Little Speaker That Packs a Power Punch



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The Diva - Multitalented, Soulful and Vivacious


Happy

SAINT Lucia


from the publisher

H

appy New Year dear readers and welcome to Dazzle Magazine’s first issue for 2016.

As we embark on a new year, I would first like to congratulate the entrepreneurs who were featured in past issues, particularly the three 2016 Saint Lucia Business Award winners, Taribba do Nascimento who captured the Entrepreneur of the Year Award, Dale Elliot, winner of the Prime Ministers Award for Innovation and Mandisa Morrison, recipient of the Young Entrepreneur of the Year Award. We at Dazzle Magazine are very proud of our achievements and thrilled to have been part of their entrepreneurial and award-winning journey. Like all the other young business people we have featured over the years, the three awards winners are an inspiration to aspiring young entrepreneurs and a testament to the eternal truth that hard work does pay off. I am a firm believer that being persistent and mastering your craft is the key to success. Success does not come overnight. It is achieved with patience and determination, over a period of time. Entrepreneurs need to work hard on a daily basis in order to reap the rewards resulting from the time and efforts invested in the business. They need to be humble and focus on what they want to achieve. There will be obstacles along the way but they can be overcome once you remain persistent. In issue 16 we have four Saint Lucians who have mastered their craft over the years. They were all eager to share their stories with you, Dazzle Reader, and they hope that their journey can inspire others. With that said, I wish everyone a happy read and hope issue 16 satisfies your appetite for inspiring stories. Please feel free to “Like� or leave feedback on our Facebook page (fb.com/dazzlethemag)

Rankin Morgan Publisher/Managing Editor

Dazzle Magazine is a new and dynamic Saint Lucian bi-monthly publication that provides much-needed exposure to young professionals and entrepreneurs, and established businesses. It covers an array of topics and categories key to starting and running a business. It also offers practical advice on everyday living, tips for a healthy lifestyle and interviews with popular and up-and-coming personalities. Dazzle Magazine is designed to appeal to a diverse range of readers but is especially targeted at working professionals and business owners between the ages of 21-50 years. We provide our advertising clients with value for money by offering them a powerful medium to market their products, offer deals and build their brand. Best of all, we give them the opportunity to be a part of a nationwide and online marketplace of actively engaged consumers who are ready to buy, all at an affordable price. To advertise in Dazzle Magazine, contact our sales agent via telephone (758) 452 0123 or email advertising@dazzlethemag.com for more information and terms and conditions.


table of

contents Features

16. Sabbatus Hunte - On the Hunt for Goals! 24. Shorne Benjamin - St. Lucia’s Master Chef: Cooking Caribbean Delights with New Age Flair 32. Terril Nicholas’ - Jewellery is Redefining Art 40. Claudia Edward - The Diva - Multitalented, Soulful and Vivacious

The 411

12. Happy 37th Independence Anniversary, St. Lucia!

Professional Progress

15. Perseverance – the Key to Success

Mastering Marketing

22. Do You have What it Takes to Become a Successful Entrepreneur? 28. Make More and Save with Online Marketing 30. The Balancing Act of Career Mothers

Health & Fitness

Publisher Rankin Morgan Editor Tony Williams Sales & Marketing Alana M.I Morgan Art Director Aldrin Henry Contributors Reginald Andrew Emma Anius Dahan Jn. Charles Gareth S. Jules Taribba do Nascimento Ashley Mc Lean Alana Morgan Rankin Morgan Imran St. Brice Angela St. Denis Shirin Tobie-Paul Anthony Williams Photography Omar Frederick Aldrin Henry Rankin Morgan

10. 11 Powerful Health Benefits of Sugarcane 20. How to Keep Fit While Travelling

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Lifestyle

Happy 37th Independence Anniversary, St. Lucia!

36. Patience: A Fashion Designer’s Virtue 37. Handbook to Stain Removal

Gadget & Gizmos

44. Beats Pill+ - the Little Speaker that Packs a Power Punch

Eating In

47. Mackerel Gritters

Out & About

48. Out & About

Instagram

50. Pigeon Island Saint Lucia

Issue 16

How to Keep Fit While Travelling

Shorne Benjamin

Terril Nicholas’

St. Lucia’s Master Chef: Cooking Caribbean Delights with New Age Flair

Jewellery is 2EDElNING Art

Sabbatus Hunte on the hunt for goals!

The Diva Multitalented, Soulful and Vivacious

Claudia Edward Make More and Save with Online Marketing Try me!

Beats Pill+ The Little Speaker That Packs a Power Punch

On the Cover Claudia Edward


contact us

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For more information visit us at www.dazzlethemag.com or call us at 758.452.0123

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The Diva - Multitalented, Soulful and Vivacious pg. 40

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ar Sugcane

11 Powerful Health Benefits of

By Alana M.I. Morgan

When was the last time you drank a glass of sugarcane juice or munched on some sugarcane?

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ugarcane juice is obtained by crushing peeled sugarcane manually or in a mill. It is consumed as a beverage in many places, especially where sugarcane is commercially grown such as Southeast Asia, the Indian Subcontinent and Latin America. It is served, often cold, and sometimes with other ingredients. Sugarcane is an important member of the grass family. It contains sucrose and is filled with various other nutrients that aid in good health.

Here are some fantastic reasons to eat fresh or juiced sugarcane. Drinking sugarcane juice instead of artificial and aerated drinks helps to improve the health of a person. Sugarcane juice helps in treating the burning sensation sometimes felt while urinating, as well as prostatitis ( infection of the prostate), kidney stones, STD (sexually transmitted disease), and urinary tract infections. Sugarcane juice reduces bad cholesterol levels and contains natural sugar. It helps in eliminating toxins from the body by cleansing and improves metabolism. This aids in gradual weight loss, especially if taken regularly with lime juice or coconut water. 10 DAZZLE

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The juice has also been found to be beneficial to pregnant women because it contains iron and folates, which enhance the hemoglobin level in pregnant women. They also help to protect the unborn baby from developing a variety of birth defects.

The antioxidant property of sugarcane juice makes the skin soft, fair, supple and healthy. It also helps in delaying the signs of aging. Sugarcane contains natural sugar which has a low glycemic index that prevents a steep rise in blood glucose levels. It can be taken as a substitute for aerated drinks by diabetics. It doesn’t need any added sugar and is very beneficial for one’s health. Diabetics can thus enjoy it without worrying about soaring body-fluid sugar levels. However, people with Type-2 diabetes should consume it in moderation after consulting a doctor. Sugarcane juice is a rich source of flavonoids and phenolic compounds. Flavonoids are known to provide anti-inflammatory, anti-tumor, antioxidant, antiviral and anti-allergic benefits to the body. Sugarcane juice is the best remedy for sore throat, freezing and flu. Studies show that sugarcane juice helps in preventing tooth decay and bad breath because of its high mineral content. Sugarcane juice contains all the nutrients that are required for strong shiny nails. It naturally strengthens them and prevents them from becoming brittle and discolored.


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on the Hunt for Goals! pg. 16

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Happy 37th Independence Anniversary, St. Lucia! By Anthony Williams

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aint Lucians at home and abroad are gearing up to celebrate the island’s 37th Anniversary of Independence (February 22, 2016).

This is a good time to reflect on the significance of nationhood, and what we initially set out to achieve as an independent people. One way of doing this is by reflecting on our national symbols and their meaning. Our national emblems represent what is unique about the nation, reflecting different aspects of our cultural life and history. They can even serve as a yardstick to determine the progress we’ve made in achieving our collective hopes and aspirations for our country. The national symbols of Saint Lucia are the flag and the coat of arms. Following is a brief description of the two symbols and what they represent.

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The Coat of Arms A national coat of arms, or state emblem, is the highest visual symbol of the State and is presented in the form of a heraldic achievement. It is used in print and on porcelain and as wall decorations in parliamentary buildings. An important use for national coats of arms is as the main symbol on the cover of passports. Saint Lucia’s national Coat of Arms was designed by Sydney Bagshaw, the founder of Bagshaw St. Lucia, in 1967. An American, and a former art editor with Reader’s Digest Magazine. Mr. Bagshaw chose St Lucia as his retirement home.


In the Coat of Arms: The Tudor-Rose represents England. The Fleur-De-Lis represents France. The African stool represents Africa. The torch represents a beacon to light the path. The birds represent Saint Lucia’s national bird, the Amazona Versicolor. The bamboo cross represents the national plant. The Land, The People, The Light is The Motto.

The National Flag The national flag of Saint Lucia was adopted on March 1, 1967, upon achieving self government. it was designed by St Lucia’s premier artist and muralist, the late Sir Dunstan St. Omer. The flag has four distinctive colours; cerulean blue, light chrome yellow, black and white.

The cerulean blue represents fidelity. It also reflects our spectacular, scenic sky and the surrounding waters - the Caribbean Sea and Atlantic Ocean. The yellow in the flag represents the Caribbean sunshine as well as prosperity. The white denotes our European heritage and the black represents our African ancestry. Together, they represent the aspiration of the two races to live and work in unity. The isosceles triangle is reminiscent of Saint Lucia’s famous twin Pitons, rising majestically out of the sea, towards the heavens. They symbolise quite definitively the hopes and aspirations of our people. Dazzle wishes the people of Saint Lucia happy Independence anniversary!

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we partner for success

Introduces

A Guide To

MANAGING PEOPLE A series of workshops covering the following topics. Understanding the Line Manager’s Role Performance Management Effective Communication Conict Management Employee Development Discipline & Grievance Management Employee Engagement & Motivation

Attendees

Anyone with responsibility for managing people and who wishes to enhance their potential for sustaining high levels of employee engagement and performance.

CONTACT US TODAY FOR MORE INFORMATION

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we partner for success

Evergreen Plaza, Rodney Heights, Gros Islet LC01 601, St. Lucia 758.458.4001 | 758.484.1671 info@hrwiseinc.com | www.hrwiseinc.com


Perseverance – the key to Success By Shirin Tobie-Paul “A river cuts through a rock not because of its power but its persistence.”

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found this quote a while back and felt that it really was a perfect definition of perseverance. Perseverance means sticking to something despite what comes your way, no matter how difficult. Business, especially entrepreneurship, will go a long way in helping you develop this character trait if you don’t have it yet. You must stick to your vision even when others can’t see it. Motivate yourself regularly. Create a YES! list. A YES! list is a list that provokes a “Yes!” at the end of each sentence. Revisit your list regularly, particularly in those moments when you are your only cheerleader. My YES! list includes all the reasons why I’m undertaking any project. I know someone who owns a local store who is the personification of perseverance. When she opened her doors, she had very little merchandise. She later received products from two local artisans. Her stock continued to increase slowly. Now her store is lined

with products and thriving. She had a vision and stuck with it until she created a physical representation of that vision. She did it all with little capital, while working a second job and raising her two young children. Keep reaching. Keep stretching. Keep trying new angles. Keep moving towards your vision. When the challenges arise, tell yourself, as Les Brown puts it, “I don’t have bad days, I have character building days.” Perseverance is really a lifestyle. It takes a deep sense of purpose to remain steadily determined and focused. You have what it takes. Stick to it, success is imminent! www.dazzlethemag.com DAZZLE 15


on the Hunt for Goals! By Reginald Andrew

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abbatus Hunte longed for the freedom to play sports to the fullest. Growing up in Dennery where the passion for sports was fierce and intense, he was infused with a competitive zeal.

Though he initially started playing cricket at the junior level, it was soccer that helped widen his horizons. Along the way he was fortunate to attain professional qualifications in physical education and sports development, while maintaining his prowess as a tough and wily footballer. He has played with the Dennery team for the past 10 years, serving as captain. Known to his fans as ‘The General’ in defense, his energy is relentless and he has a steely grip on the game.

on the hunt for goals!

Sabbatus is a Manchester United fan and his idol is Rio Ferdinand. He admires Fernandez’s defensive skills and tries to emulate them to further enhance his own talents. His yearns to develop the sport at the ‘grass-roots’ level and wants to be a role model for the youths. Presently. He’s a teacher at the Grand Riviere Secondary school. Sabbatus took Dazzle on a journey into his development as a footballer.

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Dazzle: Describe your boyhood days and what kind of sports do you engage in? Sabbatus: I grew up in Dennery where the people are sports-inclined and many of them play basketball and football. All of my elder brothers were into football, but I was into cricket. I was that good at cricket to make it to the National Under-15 trials, but when my mom found out that I had been going to cricket training instead of lessons she figured she would discipline me by pulling me out of the trials.

fun facts Tea or Coffee? Coffee What was the last movie you saw at the cinema? Sicaro What gives you more of a thrill-sports car or motor-bike? Sports car. Favourite holiday destination? Cuba

My brothers and I normally played two-on-two, small goals football in the backyard and continued to play all though the community. My brothers played for Dennery, through the youth level up to the senior level. Sports was everywhere. At first, I thought that I would stick with cricket but seeing the competition among my brothers drove me to take up football. I wanted to be even better than them. I began playing at the competitive level with a team called 18-Plus from Dennery on a trial run. The coach commended me for my performance and it felt good. Dazzle: You got attracted to soccer and what then was your plan to move on? Sabbatus: I attended St. Mary’s College (SMC) at school and my cricket background was as a wicketkeeper, so initially the guys had me playing soccer as a goal-keeper. I kept goal for a couple years and then started as a left back with another club called Seria, and then our coach, former national player Valentius Joseph was called up as coach of the Dennery senior

team. I never got to play with the Dennery junior team because the coach drafted me into training with the senior squad …and that very same year in 2012 I made the Dennery team to compete in the Blackheart Football competition. That was my first Blackheart experience and though I was on the bench I savoured the moment as a member of the Dennery team. Dazzle: There had been much hype and buzz about the prowess of the Dennery team, so what were the expectations like for you getting into the team? Sabbatus: I was a little rough around the edges when I joined the team but the coach always told me his saw some natural talent and I should stick with it despite some criticisms. There were lots of experienced players on the Dennery team like Levi Gilbert, Mugabe Polius and some exciting young players like my brother Hiram Hunte, and Nyhim Gilbert. The older players embraced the youngsters and they gave us a chance and so we grew up under those guys who were very competitive. They had a fighting spirit and did not want to lose. So that cultivated a kind of pride within me, and every time I wore that Dennery jersey and went out to play I gave it my all. The very next year at the Blackheart Football competition , Mugabe got injured and coach Valentius threw me in there and told me to just go out there cause you know how to handle yourself. So I went in there and we went through the quarter-finals to the semi-finals. That was my first taste of competing in Blackheart Football and I never looked back from there. We lost in the finals to a visiting Guyana team; but the following year we defeated Mabouya Valley 2-1 at the finals for my first taste of Blackheart Football championship victory. The next year we also won the Blackheart Football trophy for back-to-back titles but missed out on the three-peat, when we lost to Micoud 2-1 in quarter-final action at the George Odlum Stadium. Dazzle: How do you rate the development of the Dennery team? Sabbatus: There are some top quality players in the squad and the relationship with fans from the community is phenomenal. In the years between 2009 to now there was a transition where most of these experienced players went out and fresh blood came into the team. So it took us a while to get back to the level where we expect to be; but last year we made it to the Blackheart finals where we lost to Micoud. We have a young team with an average age of 25 years that is talented and most of the players are looking for great things, not only for Dennery, but for Saint Lucia and the regional and international level…

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Dazzle: How much of an input has the game of soccer played in your overall developmental career? Sabbatus: I got a call to the National Under-23 squad in 2007, but while participating at the Youth World Cup Qualifier in St Vincent I got a call about a scholarship opportunity in Cuba. I took the opportunity because it was about choosing the scholarship opportunity in Cuba and a developmental contract playing semiprofessional soccer in Trinidad. Basically, that put me out of the national set up for six years, because I spent six years studying in Cuba. I graduated with a degree in Physical education and Sports Science. The Cuba experience was a good learning experience for me and I studied at an International School with students from 84 countries around the world. With the mix of cultures coming together under one roof it taught me a lot in terms of respecting other people’s beliefs and the way of going about things. I learnt a lot and it taught me to be very patient …but being way from family it propelled me to go after things and to make things happen for you. I am currently a teacher at the Grand Riviere Secondary School for the third year; teaching Spanish, Physical Education and Sports. After returning to Saint Lucia, the national coach Francis “Baba” Lastic called me up for training session and I made the squad to Dominica where we played two friendlies. From there I have been a regular on the National team and we have been to World Cup Qualifiers, CFU competition and competed in the Windward Islands championship. Dazzle: What is you futuristic goal in terms of sports development? Sabbatus: Luckily, I have been able to balance out my time between playing football and work. I am fortunate to work under some understanding school principals and whenever the need arises for me to be excused for training and to represent my country I have never been denied that time. I feel there should be a holistic approach to the development of sports on island as well as personal development and I would like to get involved in helping youngsters develop into full-fledged players.

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Shorne Benjamin

St. Lucia’s Master Chef: Cooking Caribbean Delights with New Age Flair www.dazzlethemag.com

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How to Keep Fit While Travelling

By Emma Anius

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raveling for business has become a way of life for many business people. A number of companies in the Caribbean have offices in several islands. Hopping on a plane to go attend a meeting or to set up a new branch office in another island has become the norm for many. Unfortunately, in the process their health and fitness often get neglected. The most common excuse I hear is, ‘I have no time’ or ‘there is nowhere to work out.’ If you are one of those who travel regularly for business, getting back into a regular exercise pattern after being away for a while can be difficult. Consistency is key if you want to maintain a good exercise regimen. This can be done anywhere, at any time. Here are some tips to help you keep fit while in transit.

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Use a Skipping Rope The skipping rope is an amazing tool for keeping fit. It can be used almost anywhere. It is light, easy to pack and easy to carry while travelling. Skipping is a great cardiovascular exercise. It strengthens your heart, legs, butt, shoulders and arms. You can actually burn


more than 10 calories a minute while skipping. Two 10-minute sessions can help you burn off a whopping 200 calories, resulting in major weight loss.

Try a Mat You’re probably thinking ‘how can a mat be a useful exercise tool?’ Like the skipping rope, you can use a mat to work out virtually anywhere and on any surface. Most exercises to strengthen your core are done on the floor. A mat helps you cushion the impact. It’s also good for stretching.

Stay Positive Your attitude towards exercising is even more important than the equipment you use. There is a direct link between motivation and improving your health and fitness. Having a positive attitude can provide a strong incentive to exercise, and make you a happier person. You are familiar with your body, how it works, how it feels and most importantly, you know your limits.

Resistance Bands for Toning Resistance bands are lightweight and portable and you can use them to work every part of your body, and do so without any help. They are extremely effective at toning your muscles and can help boost your stamina, flexibility and range of motion.

There are hundreds of exercises you can do in a small space, such as a hotel room, that require no equipment. So not working out because you’re ‘away on business’ is not an acceptable excuse. For example, you can try 10 minutes of skipping, followed by some squats, pushups, burpees, leg presses, bicep curls, a low row (using the resistance bands) and finish it off with some core work and a stretch. Combine all of these exercises and you essentially have a full body workout using next to no equipment. Restarting in the gym after extensive traveling is tough. Make it easier by keeping active while on the go. Continue exercising and become a living example of the fit and healthy Travelling Executive.

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Do You have What it Takes to Become a Successful Entrepreneur?

By Imran St. Brice

Entrepreneurs are essential and inspirational figures in the global market.

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ny true entrepreneur knows all too well that the basic definition of being a ‘risk taker’ is a far cry from what truly defines their work ethic.

While risk taking is certainly a central factor, it does not fully characterise what motivates entrepreneurs to pursue such a career path. In order to provide you with a clearer and more holistic picture of entrepreneurship, we have put together a list of key qualities that we believe every successful entrepreneur should possess.

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First off, it’s important to understand the importance of having unique leadership skills in business. While the common perception of a leader is ‘being the boss,’ a true entrepreneur knows that ordering their associates around will not produce the results they are working towards. Instead, a competent leader puts equally as much hard work and effort into the business as the employees, and adopts a ‘we’ approach instead of projecting themselves as the boss. In order to be an effective leader in business you must also be willing to delegate tasks intelligently. You also need to be open-minded while encouraging a constant flow of ideas. Entrepreneurs are not linear thinkers, at least not all the time. While they usually have a definitive


objective in sight, they often branch out into other ventures. This should not distract them from their main goal, but rather help them find more ways of helping the business become profitable and gaining valuable experience in the process. Being open minded to innovation is certainly a trait that any true entrepreneur would want to adopt. Through interaction with like-minded persons, an entrepreneur would be able to develop new ideas and avoid becoming mundane in the long term.

Furthermore, entrepreneurs understand that longevity and efficiency are keys to their success. In entrepreneurship there is more to the journey than the destination. This means there are no endpoints for those who aim to innovate. The idea is to be sparing with new ideas and not to lay it all down in one go. Once timing and patience are locked in, the rest becomes much simpler. However, even then, success is not an overnight achievement nor is it easily attained. The final trait that rounds off what true entrepreneurship entails is the ability to be a resourceful visionary. Simply put, entrepreneurs should have a clear vision in mind, and not allow their lack of resources to hinder their efforts at bringing their vision into reality. If there’s a lack of vision and no willingness to take risks, ultimately there will be no reward. This is not entrepreneurship. Along the way you will discover that opportunity is the greatest resource you have. A true entrepreneur knows how and when to take those opportunities and make the most of them.

ADV E RT I S E WI TH US To advertise in The Dazzle Magazine, contact our sales agent via telephone (758) 452 0123 or email advertising@dazzlethemag.com for more information.

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Shorne Benjamin

St. Lucia’s Master Chef: Cooking Caribbean Delights with New Age Flair by Gareth S. Jules

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t. Lucia has always been known for its twin peaks, the Pitons and its two Nobel Laureates. A few years ago, the island would become famous for one of its daughters who became a runner-up in one of the world’s top reality cooking shows. Never before has St. Lucia garnered so much attention as a result of the culinary skills of one of its nationals, namely Chef Nina Compton. She performed spectacularly before an International audience numbering in the millions. She was then succeeded by a son of the soil who would perform just as outstandingly. Given the amazing successes of these two chefs, it’s no wonder that more talented young chefs are emerging and touching the lives of many. Meet 36-year old Chef Shorne Benjamin, a St. Lucian master chef based in Brooklyn, New York. For the past seven years he has gained popularity for his ability to infuse Lucian cuisine with a modern flair. Shorne Benjamin hails from Entrepot, Castries. A past student of the Marchand Combined and Leon Hess Comprehensive Secondary, he left St. Lucia in 1998 to study finance at Mercy College in New York. Subsequently, he landed a job as a stockbroker at the Bank of New York Mellon on Wall Street. When the tides got rough during the 2008-09 financial crisis, Chef Shorne had to reconsider his career path. He attended and graduated from the French Culinary Institute in New York. He currently resides at Andaz 5th Avenue and is the Executive Chef of his own catering company, ShorCulinaire. We sat down with Chef Shorne to discuss the spicy experiences that have flavoured his career path and taken him to where he is today.

Tell us about your origins and what led to to you becoming Chef Shorne. Shorne: It goes back to my grandmother from Soufriere. I was always in the kitchen with her. I used to be intrigued by what she cooked and always wanted to know what culinary options were out there. Everything she did would be stewed; stewed chicken and green figs. Eventually my cousin Carleen Dennis went to Alabama to study hospitality management and came back preparing some amazing dishes that I had never seen. That opened my eyes and made me realise that there is more than stewed chicken and green figs. My grandmother taught me basic cooking. I used that as leverage to get out of going to church every Sunday with my family. I would ask to stay home to

cook Sunday lunch instead and I got my wish. Sunday lunch is a big thing in St. Lucia and that was my practice run.

What inspired the change from Wall Street to Chef Shorne? Shorne: Basically, I wasn’t satisfied. I was bored with the repetitive work, and not doing what I really wanted to do. I always wanted to open my own restaurant. I had to weigh the options of being established in a steady job or going outside of that box.

What was the transition like from Wall Street to the culinary arts? Shorne: The markets crashed around 2008 and I was laid off from my job. At the time, I was thirty. I thought to myself, should I play this out or go to another industry? I decided to follow my passion to be a chef and go to Culinary School. I checked out different schools and the programs they offered. Leaving Wall Street meant I had to start all over, change my way of life and take a pay cut. I wasn’t comfortable with that. I had to abandon living in my comfort zone.

What drives you? Shorne: I always rely on my heritage of Caribbean cuisine, although I think it hasn’t been elevated enough. I’m driven to improve that. I look at other islands in the Caribbean that have taken their cuisine to another level. As a result, I developed a style called New Age Caribbean Cuisine. I took what my grandmother taught me and came up with my own interpretation of it. It is more of a contemporary, modern approach to that type of cuisine. It uses the same ingredients but highlighted differently. My style does not hold me back. Food has evolved. Everybody is looking for the next new thing. How well do St. Lucians in New York embrace you? Shorne: I’ve contributed my craft to events for NY Caribbean week and many others throughout the year. St. Lucians in New York definitely embrace me and New Age Caribbean Cuisine. They are proud of what I do and the support comes from all age groups.

Tell us about ShorCulinaire. Shorne: ShorCulinaire is a business entity that allows me to fully promote my brand and New Age Caribbean Cuisine. We do specialized events, catering and so forth. The biggest event that we’ve done was a showcase for New York’s Food and Wine Festival on October 17th 2015. They were impressed with my professional portfolio and cooking style and I was granted the opportunity to be a part of the event.

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What are some of the other major events that you’ve participated in? Shorne: I got the opportunity to showcase my culinary skills at the Taste of Montreal festival and at the 11th Annual Iron Chef Competition in Toronto. I also participated in the 2015 Haitian Food & Spirits Festival and got to work with young aspiring chefs there.

Which of those events stands out in your mind? Shorne: Two years ago I represented St. Lucia at Iron Chef in Toronto. I made it to the semi-final round and faced off against a Taiwanese chef. I felt proud to represent St. Lucia and emphasise the fact that Caribbean food is more than just rice and peas. The reception was great! In my heart, I won. My biggest achievement thus far is New York’s Food and Wine Festival, and being recognized by Food Network and the audience that it exposes you to.

Have any hotels or restaurants in St. Lucia embraced you? Shorne: After eleven years, this is my first time back on the island, and that was after receiving an invitation from Cap Maison. They feature chefs through their guest chef series twice a year and I’m thankful for being selected as the first chef.

Have you worked with any international chefs? Shorne: I had the opportunity to work with the master chef, Jean George at the popular ABC Restaurant. Working with him helped me to define my path more clearly, in terms of not abandoning my culinary heritage. He is a mastermind who takes street food from different parts of the world he has visited, plates it, and makes it fine dining. As a chef, you have to interpret food differently.

What challenges does one encounter as a young entrepreneur in the food business?

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Favourite local dish? Green fig and salt fish What scares you? Heights Nickname? Fowl 26 DAZZLE www.dazzlethemag.com

Shorne: There is no obstacle. It all falls on the individual. It is also based on what you want. Some chefs want exposure. For me, it is all about pushing myself. I have to do the work. The only thing I can ask for is more time.

How do you cater to persons who are health conscious? Shorne: Sometimes you have to allow the food to be showcased as natural as possible rather than dilute it. It’s all about the cooking process. The Caribbean has many ingredients which can be used in the right way. We have many root vegetables, fruits and healthy options, it’s just the way we use it.

Who inspires you? Shorne: I’ve looked up to Jean George and Marcus Samuelsson. I look up to Marcus because of his heritage. He’s Ethiopian and he has a deep, rich culture. He’s kind of like me in the sense that he’s been away from home but he’s bringing back that authenticity to his cooking. The other person I would say is Nina Compton. She had the opportunity to showcase her ability, being an island girl and interpreting other people’s food with her Caribbean style. That’s one of the things I like to display, to evoke an emotional attachment to the food. As a chef you evoke feelings in someone when you prepare a dish. For me I put my heart into a dish, which is where I am at today. You have to respect the food and the art that it brings.

How did you enjoy working with St. Lucians? Shorne: It was a beautiful opportunity to work with the guys from Cap Maison. They were impressed with what I brought to the table. They applauded me for thinking outside of the box by using local produce.

Where do you see yourself in the next five to ten years? Shorne: I would like to open a restaurant and have it featured in St. Lucia, Toronto and the UK. I see myself as the Bob Marley of Culinary.

What other types of cooking do you like to tap into apart from New Age Caribbean? Shorne: I like to infuse Latin flavours in my cuisine, as well as Thai.

What’s next for you in the short term? Shorne: I would like to publish a cookbook with New Age Caribbean Signature dishes. This is already in the works.


//Feature

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NICHOLAS’ Jewellery is Redefining Art pg. 32

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DAZZLE 27


Make More and Save with Online Marketing

by Rankin Morgan

M

arketing and advertising techniques have evolved tremendously over the past five years. We’ve seen more businesses moving away from traditional forms of media (billboards, radio/TV/ newspaper ads, flyers) and they are gravitating to digital media (online advertising, Google ads, social media) to get their messages out to consumers.

providers, consumers have 24-hour access to the internet and are now constantly online. Here are five facts you should know about Digital Marketing.

The challenge most businesses face is understanding digital marketing and how to take full advantage of the new technologies since they’re more used to traditional forms of media, and are often resistant to change. Nowadays, consumers are gravitating towards online media to obtain information, whether it be for research, education, entertainment or news. The internet is where they are gathering and businesses should always be where consumers congregate. Consumers are watching television and listening to radio less. Due to the introduction of lightweight laptops, tablets and cheap data plans, not to mention low-end smartphones by popular telecommunication 28 DAZZLE

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Cost Effective The digital marketing budget on average is 25% that of traditional forms of marketing. This means you gain huge savings for your business and a huge return on investment once the marketing campaign is successful.


Engaging Consumers can be encouraged to visit your business establishment through tempting call-to-action online ad campaigns. These campaigns can also direct them to product/service pages on the business’s website where more information is displayed. This can lead to a prospective sale.

can win your customers’ hearts by having a presence on these platforms. We must remember that content is king, therefore a well maintained website and social media page add value, which can increase lead generation opportunities.

Digital marketing can also encourage feedback and comments on various products and services. This is a good way for the business to interact with consumers and provide good customer service.

Going Viral

Easy to Track Online marketing is measurable. You can track every click through, its geographical origin and which website the referred click-through originated. This information is in real time and can be generated daily, weekly and monthly; something you can’t get with traditional marketing methods.

Brand Development Online marketing is not only restricted to Google ads. It extends to social media, email and websites. You

Once the content on your online medium is informative and interesting, consumers will share it. The consumer is now advertising for you and your message will have a wider reach, and give the product/ service and the business far greater exposure. All social media platforms contain a share button which allows the consumer to instantly share the business’s content on their newsfeed. This means the friends of your customer who may not be your customers are now being exposed to your product/service. This can potentially lead to sales.

Some websites also contain share buttons which allow the consumer to share content. If the website does not contain a share button, the website’s URL can easily be posted in various online mediums such as email and social media.

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The Balancing Act of Career Mothers

by Angela St. Denis

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n the words of Sir Richard Branson “Screw it. Just do it” is a term that can be associated with managing a career and raising children; it’s tough. In times past the role of women was set in stone as homemakers, thus preventing any consideration of developing a professional career. In retrospect, we can all agree that raising children is a career in the home. Due to the demands of life - whether by choice or the sheer need for another source of income in the household - mothers in the workforce; are faced with the balancing act of being a career woman by day and mother by night. The increase in the number of mothers in the workplace meant a dramatic change in the dynamics of organisations. Moreover, as these women sought opportunities to take on leadership roles or made the decision to become entrepreneurs, their dual roles as mothers and career women were thrown into the demanding spotlight of the corporate world. They now had to balance day-care and parentteacher conferencing with business negotiations and corporate strategy development. On one hand women are viewed as more organised and committed employees, while on the other as distracted and unfocused due to their maternal responsibilities. This has resulted in a constant need for them to prove their competence in assigned roles. Within the organisation they must act as enforcer, referee, problem solver, emotional manager or idea generator. As mothers they must be detective, negotiator, referee, nurse, counsellor, banker and most importantly, an encyclopaedia in order to answer the never-ending questions from kids. The former role 30 DAZZLE

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requires a more formal approach as the interaction is among adults who are expected to function independently, while the latter role requires an informal approach demanding her undivided attention for everyday living. This results in a constant battle to identify a balance and distinction of the roles. In general, working mothers have managed to incorporate the skills acquired in parenting to strengthen their abilities at work. It can be said that mothers are innately equipped with the skill to multitask, especially when raising multiple children, a very useful skill for the workplace. Additionally, her ability to adjust to the demands of long hours can be compared to tending to her young during their infancy stages when long nights are the order of the day. Nonetheless, to succeed in the workplace career mothers must be able to adapt to the rapid changes in the work environment. This is made easier with the advent of the information age. The old adage “No man is an island” holds true in a mother’s ability to develop a successful career. Therefore, it is necessary to build a dependable support system of family, friends and a reputable childcare facility. Other valuable traits include excellent time management, the ability to compartmentalise, goal setting and the ability to dedicate time for self renewal. This list is by no means exhaustive but simply identifies key traits. The decision to raise children and develop a career in parallel is challenging, however it is worthwhile and rewarding.


PROMOTIONAL

s m e It

TEL: (758) 453-6378 (758) 453-7260 FAX: (758) 450-2077 e-mail:exelsign@gmail.com . exelsign@candw.lcwww.dazzlethemag.com . website:www.exelsign.com DAZZLE 31


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NICHOLAS’ Jewellery is Redefining Art By Dahna Jn.Charles

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arrings from pop tabs of canned drinks you say? I mean who would have thought of that? Necklaces and keychains made from spoons? Well I’ll be! Might shock you and I but for the creator/artist/designer of Illuminating Designs, it’s simply all in a day’s work. And work she takes great pride in. Terril Nicholas developed a passion for creating jewellery from as far back as her secondary school days and despite every other career opportunity she has had, fashion jewellery making is the one that has clutched her heartstrings to this day. Terril’s jewellery crafting started out with creating bracelets from rope and beads, which quickly became popular, encouraging her to challenge herself to make more interesting pieces from rather unusual materials. Some of her pieces are created from upcycling, which is the process of using discarded or old materials to create something useful and beautiful. The materials include, pop tabs of canned drinks and used plastic bottles, in addition to all-new and imported materials such as enamelled copper, beads and trinkets, and her signature element, stainless steel spoons. Yes, spoons! Of course, Team Dazzle was totally intrigued by the works of this artiste and could not resist finding out more about what’s behind this creative company, Illuminating Designs. Wait ‘til you read about some of the crazy requests she has received. Dig in Dazzlers!

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Dazzle: What inspired you to become an entrepreneur? Terril: I helped other people realize their visions for a number of years as a very dedicated and disciplined worker. I treated their businesses like my own. However, there was no real appreciation, which led to job dissatisfaction. Over the years, I kept saying to myself that I wanted to start my own business. I’ve explored various career options, including being a massage therapist for six years. I am also trained in carpentry and joinery, though I have never built anything but I do repairs to items. However, throughout the years, making jewellery was something I never let go of and having been unemployed it was the perfect opportunity for me to start working towards my dream of having my own business, doing something that I love. Terril registered Illuminating Designs as a business in 2007. Nine years later it is a leap she has not regretted. Dazzle: How did you come up with the name Illuminating Designs? Terril: In a dream. To illuminate means to create light, and the expressions of awe when people come to realize that I created a particular piece, for me is the light factor of what I do. Dazzle: You are known for creating necklaces and keychains from spoons. How did you come up with such an idea? Terril: Initially I wanted a bezel which has a similar shape to a spoon, and couldn’t find one. I then decided to find an alternative to the bezel and considered the spoon. I went on to google ‘spoon jewellery’, and discovered that the handles of spoons were used to make rings and the scoops were flattened and engraved to make pendants and other keepsakes. I didn’t see anything like what I create though, which incorporates a table epoxy to seal in whatever I desire to include in the design. After a few spoon creations, interest in the product grew tremendously. Such a unique product and concept drew people to Illuminating Designs, making spoon jewellery the signature item of the company. Even Darren Sammy has his unique piece! To date, Illuminating Designs supplies spoon jewellery to a number of companies, including Sea Island Cotton Shop which was the first major sale, Windjammer Landings, Black Amigo at the Baywalk Mall, Sierra’s Gift Shop in Gros-Islet, and The Yard at Massade. The company even supplies keepsakes to schools for various activities like graduations, awards, and Teacher Appreciation Day.

The concept of VAT in Illuminating Designs stands for Very Affordable Treats. Therefore, she uses cost effective materials such as stainless steel spoons and malleable spoons as opposed to spoons made from heavier more expensive metals like silver. Dazzle: What are some of the craziest things you’ve been asked to spoon? Terril: An umbilical cord. LOL. I said no. One guy even asked me to create one with a centipede. Can you believe that? Well Dazzlers, can you? Somebody actually wanted a dead centipede as a keepsake! People like some strange things I tell you… Dazzle: What inspired you to get into copper jewellery? Terril: Being someone who suffers from osteoarthritis of the spine and carpal tunnel, with many failed physiotherapy sessions, I began looking into alternative treatments and stumbled upon the healing elements of copper. I purchased a copper bracelet from a city vendor and it did give me much relief. What I disliked about this bracelet was that it left my skin green and I developed an allergic reaction. Further research led me to enamelled copper which eliminated the skin stains and allergic reactions, and now I use this to create my copper jewellery. Illuminating Designs also has a men’s line of jewellery, typically bracelets, created from stainless steel hex nuts and stainless steel washers found at hardware stores. Styles are created using the macramé method of textile-making and accented with hex nuts, leather, copper, lava rock and other beading and trinkets, according to client specifications. Michael Robinson and Ezra DaFunMachine are proud wearers of Illuminating Designs’ men’s bracelets.

fun facts What’s the weirdest thing you’ve ever spooned? Baby teeth What calms you? Music What’s your most memorable moment? Giving away one of my pieces and seeing a smile. Not selling it but giving it away What’s your favourite colour? Purple is the new black

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Dazzle: What are some of the initial and present challenges you face in conducting business? Terril: In the initial stages my main challenge was funding to get materials and tools to create on a reasonable scale. It took a lot of patience and perseverance to overcome this challenge, understanding that with discipline the business will become financially stable. My current challenge is finding a functional workspace in a convenient location to adequately serve my clients. I would love to have a place to put my items

on display and be easily accessible to existing and potential customers. Dazzle: Where do you see yourself in the next two years? Terril: I would like to be able to teach my craft. I would also like to be able to sit back and let the business work for me to get a much needed break. Unfortunately, I like things done to a certain standard, so delegating is difficult for me. I have had individuals try to assist me in my business but I often find myself doing the work myself in the end because I didn’t think the work was up to my standard. I do believe having your own business is a very fulfilling experience so I would like to teach the basics of jewellery making to others so that they can take the skill further and make it work for themselves. Dazzle: What advice would you give to aspiring entrepreneurs? Terril: When you desire to go into business, the first principle you need to apply is discipline. You cannot afford to be laidback. The business has to be respected like you would respect the business of your employer in terms of productivity, punctuality, dedication, and hard work to reap the rewards. There are hardly any days off, until you’ve grown your business to a point where it sustains itself well enough.

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//Feature

The Diva - Multitalented, Soulful and Vivacious pg. 40

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Patience: a Fashion Designer’s Virtue By Taribba do Nascimento

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s a fashion novice myself I do not purport to know all the ropes of the fashion designing business. My successes however small they may be, mean the world to me, but in the grand scheme of things I have hardly made any strides towards leaving a lasting mark in the industry. One thing I am certain of is that I have made several mistakes. Mistakes that have cost me financially, that have caused me to lose customers or have negatively impacted the brand that I am trying so hard to build. The good thing about making mistakes is that it forces you to grow. Someone once told me, ‘Sometimes you don’t know, what you don’t know,’ which basically means that learning from a small mistake in the beginning will save you from major headaches later down the line. The process of learning the business of fashion is a steep learning curve, and your best weapon against getting frustrated is by being patient. It is important to be aware of your strengths. If you know your strength is in making a particular style of skirt that is popular and easy to produce, then by all means milk it for all it’s worth. Do not go offering customers a range of products with varying degrees

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of finishing. You are diluting your brand and this makes you look unprofessional. Show customers what you can do best and quietly work on improving your other styles until they are up to scratch. Understand your output. Business is about creating a demand, but do not think that customers are easily fooled. If you know that as a one-man show, you can only produce a certain number of items, do not commit to making more than you are capable of. It is okay to say no. Rather than doing a less than stellar job, be open with the customers and let them know that within a week you can only produce a certain number of items. This is particularly important when dealing with retailers. Retailers need to be made fully aware of your lead time in order to tailor their marketing accordingly. With time, your brand will grow. You may be able to hire staff to assist you, which will enable you to increase your output. I am reminded of the story of the Chinese bamboo tree. You can water the seed for four years and nothing happens. Suddenly, in the fifth year the tree sprouts and grows 90 feet in six weeks. So be patient. Everything you do now will culminate into a bud a few years down the line.


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shaving cream www.dazzlethemag.com

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A

t home and abroad her fans hail her as one of the Caribbean’s top vocalists and a mesmerising entertainer.

A consummate singer and songwriter, her speciality is R&B/alternative rock. Affectionately known as ‘The Diva,’ she was once rated as St. Lucia’s top female radio announcer. Yet the truth is Claudia Edward is not only gifted and musical. She’s one of a special breed of multitalented St. Lucians with a deep sense of self, who view the world as their oyster - not just St. Lucia or even the Caribbean. This refusal to limit herself or to be contained has been her driving force since the age of 14 when she started out as a lead choir singer for her church. Later she began performing at local hotels as the lead vocalist for Magic Circle Express.

Gyal Cecile’, Michele Henderson of Dominica and the famed music producer, Jonathan Waller of the USA. In 2005 she toured Europe with Nobel Laureate, Derek Walcott as lead vocalist in his play ‘The Odyssey’, and also played the main female role is his play ‘Helen of Troy’. Her latest album, On The Edge is due for release just in time for the Saint Lucia Jazz and Arts Festival 2016. Aside from her music, what endears Claudia to the hearts of St. Lucians even more is the work she does through her charitable foundation, Edward 4 Education. It provides support to local schools. Claudia took a break from her busy schedule to chat with Dazzle about her musical career and the tremendous work being done by her charity.

The Diva - Multitalented, Soulful and Vivacious By Anthony Williams In 1998 after completing voice training classes in the USA, she featured on the Square One hit single Electricity alongside Alison Hinds. The song became a chartbuster in the English, Dutch and French Antilles. Claudia has since formed her own band, Naked Chords and has released several albums and music videos. She has performed at musical festivals and events locally and internationally, including the St. Lucia Jazz & Arts Festival and the Soul Fusion Concert at the London 2012 Olympics. She has wowed audiences in Barbados, Trinidad, Grenada, Costa Rica, Martinique, New York, Malaysia, Thailand and several other countries. She has also been contracted by the Hilton Hotel Group and the Conrad Hotel in Thailand where her talent is in high demand. Claudia has collaborated with several internationally renowned musicians, including St. Lucians Ronald Boo Hinkson, Christopher Neil, T C Brown, Jamaican ‘Bad

Who is Claudia? Claudia: I was born in Martinique and raised in St. Lucia. Part of my schooling was done in St. Croix. I attended university in France and studied hotel and tourism management. On returning to St. Lucia I worked as a PR manager at Sandals and subsequently with Windjammer Landing as sales and marketing manager for the French territories. I speak fluent French and English. When did you start singing? Claudia: I started singing in church about eight. I grew up in the Seventh Day Adventist Church. They always encourage you to sing and recite poetry on stage. I also sang in primary school and at St Joseph’s Convent at assemblies and school concerts. On leaving school I began singing with Wallace Tisson. I did my first recording with him, along with Ricky D and Friends. I then joined Arthur Tisson’s band, Magic www.dazzlethemag.com DAZZLE 41


Circle Express and started singing in the hotel circuit. Then I got a call from Allison Hinds and Square One. I did my first album with Christopher Neil. He wrote most of the music on that. Now I do music fulltime. When did you decide to make music your career? Claudia: All my life I knew I wanted to sing but I didn’t have enough avenues or opportunities. In St. Lucia you need to have a fulltime job and do music on the side, which is what I did for a while. Then I got married and was working at the hotels. In 2010 my husband suggested that I try singing fulltime. He said if you don’t succeed you have your education to fall back on. At a certain point while working at Windjammer, I began getting a lot of gigs outside of St. Lucia but I could only get limited time off. That’s when I decided I’m going to try doing this fulltime and take all the opportunities I can get. What genre of music do you sing and why? Claudia: For a long time I didn’t know where I was best suited, so I did a little bit of everything - reggae, R&B. ballads - and then with the help of Rossi (Ron Alcide) we tried alternative rock. Then it was like, oh my God, this is where I fit in! So alternative rock is what I really do but I still mix it up with reggae in between R&B. Do you write your own songs? Claudia: I’ve worked with a few producers. Christopher Hunt wrote the title song on my upcoming album On the Edge and it was produced by Leebo. I’ve worked with Christopher Neil who’s based in New Jersey, and with Rossi as well on his new album. I’ve also worked with Jonathan Waller of the US. I met him through Boo Hinkson. I’ve worked with Boo as well. Do you regard yourself as a recording or performing artiste or both? Claudia: For me, being onstage is the greatest part of it. That’s what I love more than anything else, especially with my band, Naked Chords. Being on stage is the most incredible feeling. And my band, when they play music, they play from the heart. It’s like they were born playing it. What would you say makes you different from other St. Lucian artistes? Claudia: I think in terms of performing out of St. Lucia, I’ve travelled a lot more than other St. Lucian female artistes. Every year I do a stint in Asia. Usually my contracts are for three months but one year I ended up staying seven months. The next year I stayed five months and last year I stayed for four. 42 DAZZLE

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I have a new contract coming up. Also, I think my vocal ability is different - not better or worse - just different. I have a different tone. When you hear one of my songs, there’s no question it’s Claudia and that’s important to me. Also, I think I’m the only female doing alternative rock in Saint Lucia. What challenges do you face as a St. Lucian artiste and how do you overcome them? Claudia: Opportunity is a big challenge in St. Lucia because apart from the Jazz Festival, and maybe carnival - and I don’t do carnival - there aren’t many opportunities, except if you’re in the hotel circuit. And the hotels don’t pay what they used to. So getting opportunities is a big challenge. I overcome this by just trying to get work outside of St. Lucia. How do you handle criticisms? Claudia: If it’s good, I love it. If it’s bad I hate it (laughs). Seriously though, I’ve come to realise that everybody won’t like your music or what you do, not because it isn’t good but because they favour something else. Sometimes in the negative criticism there’s something there you could use to make yourself better. I don’t take it to heart. With everything in life there are negatives and positives, so you just try and see if there’s any sense in the negative. If you could change something about St. Lucia’s music industry what would it be? Claudia: I would like musicians to come together. It’s almost like we’re fighting each other in the local music industry. Musicians coming together, that’s the one thing I would change.

fun facts Your favourite quote? I am an eagle, I don’t hang with chickens. Chickens can’t fly. Christmas or Valentines? Christmas. Tell us something you learnt last week. Delete all your pictures from your phone camera. Favourite body part. Back.

the idea of setting up a foundation and with the help of Sharon Williams we got it started. We decided to start off trying to help schools. A lot of us wait on the government to do everything when there are little things that we can help with. For us it’s trying to bring the schools, the communities and the business people together to make life easier for children in school. I’ve also starting a tamarind candy business with my husband. We order tamarind candy from Thailand and it’s sold at Super J and other supermarkets. Our company is called CT Distributors. We’re the main distributors for the Caribbean.

Apart from music what does Claudia Edward do? Claudia: I love the gym. I have a charity called ‘Edward 4 Education’. We do projects with schools, basically trying to better the learning environment. We’ve worked with the Corinth Secondary and built them a sick bay. We built a learning centre at the Ave Maria School. We’re presently working on our current project for 2016. We’ve brought in a theatre professional from the Folgers Group to conduct workshops on Shakespeare throughout the island. Basically we try to raise funds for projects and every cent that we raise goes toward that project. No one gets paid, it’s all charity. We started in 2012. How did you conceptualize the charity? Claudia: One day my nephew who attended the Camille Henry Memorial, came home from school and said, “The classroom is so hot, I can’t concentrate”. I thought maybe we should try to do something about that and get fans for his classroom. From that I got

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DAZZLE 43


_ + Beats Pill _ + the Little Speaker that Packs a Power Beats Pill Punch the Little Speaker that Packs a Power Punch By Alana M.I. Morgan

T

his new speaker, the Beats Pill+, features not only a revamped design but also a revamped audio and feature set. If you’re into having all-Apple hardware, the Pill+ is a nice companion to your iOS devices.

Beats Pill+ looks as good as it sounds with its new sophisticated design. The simple, intuitive, nononsense interface gets you to your music fast. You can play, pause, skip tracks, and control your phone calls with a touch of the multifunction ‘b’ button.

It sounds superb and is on par with the best of the Bluetooth speakers of this size. Its new design is sharp, coming in white or black. The Pill+ mobile app allows you to control the speaker and it works on iOS and Android.

Pair the Beats Pill+ to your phone, laptop, or any other Bluetooth®-enabled devices and play your favorite tracks, videos, and games with optimised sound and ultimate convenience.

PILL+ FACTS The stereo active 2-way crossover system creates an optimized sound field for dynamic range and clarity across all genres of music. Tweeter and woofer separation uses the same acoustic mechanics found in professional recording studios around the world. 44 DAZZLE

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The enhanced voice performance allows you to make and receive calls with clarity. The Beats Pill+ has a 12-hour battery life to stay charged on the go. If you’re short on time, use the included lightning cable and power supply unit to get a quick charge in three hours. Now you can charge your phone or external music device with extra juice from the Beats Pill+.


It is recommended to download the Beats Pill+ app* to unlock features that put you and your friends at the center of your music like never before. *Available only on iPhone 5s or later models, iPad Air (all models), iPad mini 2 or later models, and select Android devices.

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www.dazzlethemag.com Enjoy DAZZLE BOUNTY Responsibly 46


ingredients 2 can(s) Grace Classic Mackerel 3 cup(s) counter flour 3/4 teaspoon(s) salt 1/2 teaspoon(s) black pepper 1 small scotch bonnet pepper, chopped 1 medium onion, chopped 1 stalk(s) escallion, chopped 1/4 cup(s) sweet pepper, chopped 1 medium tomato, chopped 1 1/2 cup(s) water 1 1/2 cup(s) Grace Virgin Coconut Oil

method De-bone and flake Grace Classic Mackerel and set aside. Combine flour, black pepper, scotch bonnet pepper, chopped onion, escallion, sweet pepper and tomato. Add the flaked mackerel, mackerel sauce and water and mix well. In a large skillet heat Grace Virgin Coconut Oil. Use a cook spoon or a 1/4 cup measure to drop the batter into the heated oil. Fry for 5-7 minutes on each side, then drain on absorbent paper. www.dazzlethemag.com

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see more pictures on www.dazzlethemag.com & facebook.com/dazzlethemag Photos from ‘Just 4 Fun’ Launch 2016

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Photos from ‘RED Alert’ Boatride 2016

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Dazzlethemag

dazzlethemag Pigeon Island Saint Lucia

50

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coming soon app Using Facebook to market your business $PEL $PSOLğHG His journey to the top

Fiona Compton The Photographer

Issue 1

St. Lucia Youth Business Trust

Meet Crystian Alexander

Dancing Princess Shines in The Lion King

Issue 2

St. Lucia Youth Business Trust

Wins Praise from Young Entrepreneurs

Increase Business From Your Inbox

Jermile Daniel Still Business Hungry As The Cell Turns 10

The Right Tie COLOUR

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St. Lucia Youth Business Trust Are you Linkedin?

Teddyson John

A Born Musician

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Issue 6

Romance at the 2IŵFH *RRG RU Bad? The Sky’s the Limit for High-Jump Star

Is Emergency Contraception Safe?

Darnell Boxill Finds the Ideal Food Solution - Aquaponics

Jamie A. Peterkin Olympian and Coach Extraordinaire

Jeannelle Scheper

Super-Athlete

Makeba Alcide’s

Aiming for Olympics

DJ Barrie Hype: Shaking up the Music World

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Issue 11

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Suzette

“the Hitman” out to Rule the Boxing Ring

Kareem Larcher

Cooks Up Culinary Wonders at the Kweole Pot

Living and Coping with Cerebral Palsy

Building Business Success through the Power of Positive Thinking

The Amazing Papaya Fruit and its Health Benefits

The Untold Story of

Zaine Pierre

Wanda Octave

Living to Inspire and helping to Change Lives

DJ Levi Chin

Musical ambassador and trailblazer

Souyenne & Velika

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Issue 4

From Humble Beginnings to Stardom

Issue 12

Rainbow Events championing a New Era in LGBT entertainment The ultimate bag fashion vocabulary

David Worrell ‘Swimming is my Life’

Don’t Text and Drive – It Could Kill You!

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Prenatal or Antenatal Care All You Need to Know

Latoya Lewis Glitz & Glamour Galore

Hustle and Flow with Rapper

Filbert Salton “Kayo”

Taribba Joan

même bete

Junior R. Joseph

Building beyond the Mind’s Eye

Johann Deterville

Music in his veins Try me!

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Make Business Networking Work for You Living a Dream –

Tennail ThomasWolff’s

Fascinating Journey Through Dance

Sean Compton

Architecture is my Passion

Stay Fit and Trim with a Fitness Tracker

Michael Robinson

R&B Star – Walking by Faith on the Road to Success Try me!

Choosing the Right Phone for Mobile Gaming

All About the

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Seasons Greetings Protect Your Children From Impetigo

Julian Biscette

High-Flying Volleyball Star Has an Eye on the Big Leagues Ginger: A Wonder Healer

Sir Lancealot Knight of the DJ Round Table

Debbie KhodraJames

Issue 7

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Keddy Lesporis:

Cricket’s Regional Shining Light

Christine Charlemagne

Dale Elliott

‘I was born to make Music’

‘UNTOLD STORIES touching hearts and changing lives!

The Amazing �e��t���e�efit�� of Pineapple

Kendell & Vanessa

Roberta Polius -Desir

Aiming to raise the bar in Business Law

Young, Empowered and Savvy and Making a Difference in Business

Sedale Simei

goes in ‘Deeper Than Soca’

Nurcia Paul

Turns Bridal Dreams into Reality

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Smart TVs Gaining Popularity Worldwide

Issue 13

The Virtuoso:

Sherwinn ‘Dupes’ Brice

Inspiring a generation of Caribbean musicians

Suicide Prevention How to Help Someone who is Suicidal

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Junior Achievement Our Stories of Success ‘Don’t Judge Me by the Colour of My Skin’ Breaking Boundaries: the amazing art of

Goretti Lawrency: Why Customer Retention is so Important

Issue 10

Coaks

St. Lucia’s Undisputed King of Comedy

Kimberly Solana The VERVE – St. Lucia’s Hottest Party Spot!

Feel the Riddim, Catch the Vibez

Miguel ‘Migz’ Joseph

Interest Rates Basics: how they affect you

Issue 14

‘Know where you are, and where you want to get to’

Kurt Elibox Corniel Lionel

Blazing the tracks!

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The WAZE app is Here! Shoe Rehab Helps You Walk with Flair and Style

Mandisa Morrison Your Nail Shape Vocabulary

Issue 15

Rise of a Music Maestro: Nothing and No One Can Keep Him Down

Aimran Simmons

Presenting ‘Belle Portwe’ – Anything Else will just be a PICTURE

Daniel Marcion

How to Get Your Site Top Spot in Search Results Should you do a business plan?

Entrepreneurship… Ready, Set, Go?

Try me!

Try me!

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Do You Note? Introducing the Galaxy Note 4

Issue 9

HAPPY

helping companies discover how Simple HR can be

PROSAF Champions the Cause of Sexual Abuse Victims

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In the Spotlight:

Teige La Borde

Successful Event Designer & Virtuoso!

weaves more than just another stylish curl

Behold, the Power of Twitter! Part II

Kyghan Morthley

Superman HD

Filmmaker Extraordinaire

Do You Know the Facts About Your Allergy?

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A Rising Star in St. Lucian Business

TH INDE 34

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Issue 3

Latoya Mitchell

Michelle Serieux INT LUC SA

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Darcel Frederick

NDENCE PE

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The Redmi 2 – a Budget-Friendly Powerhouse

6 Reasons you Should Upgrade to Windows 10

Moto 360 – the Perfect Fashion Statement

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DAZZLE 51


52 DAZZLE

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