Dazzle Magazine Issue 19

facebook.com/dazzlethemag

Issue 19

Sexual Abuse in the Caribbean - Are We Doing Enough?

How to Make Social Media Work for Your Business ZEN: The Premium Night-Life Experience

Maria Leo

Rejuvenating Lives with a Dose of Holistic Healing Table Tennis Icon

Chris Wells

the Story of his Climb to Sporting Greatness

Kermany Lionel

Making Dreams Come Ture with the Magic of his Lens Sock Game Have You Check Your Socks Lately?

The EvaLucianary Rise of King

Elijah ‘Arthur’ Allain Try me!

Chromecast Experience the Bigger Picture

PROMOTIONAL

s m e It

TEL: (758) 453-6378 (758) 453-7260 FAX: (758) 450-2077 . exelsign@candw.lc . website:www.exelsign.com 4e-mail:exelsign@gmail.com DAZZLE www.dazzlethemag.com

//Feature

Elijah ‘Arthur’ Allain The EvaLucianary Rise of King pg. 42

www.dazzlethemag.com

DAZZLE 5

limi t ed

We Create and Build Amazing Websites E: info@123digitallimited.com T: 758-452-0123 Int’l: 888-228-3312 W: www.123digitallimited.com Caribbean . UK . Canada . USA

terms and conditions apply

from the publisher

D

uring the past month I attended a few ‘Global Entrepreneurship Week’ events and I was elated to witness young entrepreneurs coming out in numbers to network. These new businessmen and women were eager to share their experiences with each other and gain knowledge from well-established entrepreneurs and other experienced individuals in their respective fields. They confidently expressed themselves and were not afraid to speak their minds and share their ideas or offer suggestions.

These young business people and startup creators know what it takes to become successful and they understand that success does not come overnight. One individual said she is currently embarking on her third business venture and that she had learnt so much from her past failures, she can guarantee that they will not be repeated. This time around her business has become stronger than ever and for her it feels like her brand has been rejuvenated.

I was then asked what it takes to be a successful entrepreneur.

My answer? Success is relative to the entrepreneur as they all have different milestones and goals they’d like to accomplish.

What one individual deems to be successful may differ from another person’s understanding of what constitutes success.

Often, what sets them apart is the level of passion, leadership and innovation that an entrepreneur infuses into a business to ensure its survival.

In this issue of Dazzle Magazine we have four successful entrepreneurs and professionals who refused to allow anyone or anything to deter them from achieving their goals. Their passion got the better of them and they have managed to succeed for over three years.

Once again, I hope this issue wets your reading appetite.

On behalf of the Dazzle Magazine Team, I wish you a Merry Christmas and a Prosperous New Year!

Rankin Morgan Publisher/Managing Editor

Dazzle Magazine is a new and dynamic Saint Lucian bi-monthly publication that provides much-needed exposure to young professionals and entrepreneurs, and established businesses.

It covers an array of topics and categories key to starting and running a business. It also offers practical advice on everyday living, tips for a healthy lifestyle and interviews with popular and up-and-coming personalities.

Dazzle Magazine is designed to appeal to a diverse range of readers but is especially targeted at working professionals and business owners between the ages of 21-50 years. We provide our advertising clients with value for money by offering them a powerful medium to market their products, offer deals and build their brand. Best of all, we give them the opportunity to be a part of a nationwide and online marketplace of actively engaged consumers who are ready to buy, all at an affordable price.

To advertise in Dazzle Magazine, contact our sales agent via telephone (758) 452 0123 or email advertising@dazzlethemag.com for more information and terms and conditions.

table of

contents Features

14. Chris Wells - Table Tennis Icon, the Story of his Climb to Sporting Greatness 18. Kermany Lionel - Making Dreams Come Ture With the Magic of his Lens 32. Maria Leo - Rejuvenating Lives with a Dose of Holistic Healing 42. Elijah ‘Arthur’ Allain - The Evalucianary Rise of King

411

24. Sexual Abuse in the Caribbean - Are We Doing Enough?

40. ZEN: The Premium Night-Life Experience

Professional Progress

17. Pull Back and Take Aim at Your Dreams 30. B2B vs B2C - Why You Should Know the Difference

Mastering Marketing

22. How to make Social Media Work for Your Business

Health & Fitness

12. The Amazing Health Benefits of Tamarind

Lifestyle

26. 3 Ways to Look Chic Yet Casual at the Office 28. Sock Game - Have You Checked Your Socks Lately 36. Eyebrows on Fleek

Publisher Rankin Morgan Editor Tony Williams Sales & Marketing Alana M.I Morgan Art Director Aldrin Henry Contributors Dahna Jn Charles Gareth S. Jules Ashley Mc Lean Alana Morgan Rankin Morgan Imran St. Brice Angela St. Denis Sherin Tobie-Paul Menellia Valcent Oliviann Weekes Photography Cameron Brown Aldrin Henry Rankin Morgan Imran St. Brice Issue 19

facebook.com/dazzlethemag

Sexual Abuse in the Caribbean - Are We Doing Enough?

How to Make Social Media Work for Your Business ZEN: The Premium Night-Life Experience

Maria Leo

Rejuvenating Lives with a Dose of Holistic Healing Table Tennis Icon

Chris Wells

the Story of his Climb to Sporting Greatness

Eating In

Kermany Lionel

Making Dreams Come Ture with the Magic of his Lens Sock Game Have You Check Your Socks Lately?

The EvaLucianary Rise of King

Elijah ‘Arthur’ Allain

38. Christmas Ham

Gadget & Gizmos

46. Chromecast - Experience the Bigger Picture

Out & About

48. Out & About

Instagram

50. Saint Lucia Arch Festival

Try me!

Chromecast Experience the Bigger Picture

On the Cover Elijah ‘Arthur’ Allain

contact us

For more information visit us at www.dazzlethemag.com or call us at 758.452.0123

14

42

32

18

//Feature

Elijah ‘Arthur’ Allain The EvaLucianary Rise of King pg. 42

10 DAZZLE

www.dazzlethemag.com

The Amazing Health Benefits of Tamarind

M

ost of us are pretty familiar with the tropical fruit called tamarind and there are plenty of reasons to love it. Before we get to the benefits, it’s important to note that tamarind is quite a popular fruit, even beyond the Caribbean region. Originating in Africa, it is also popular in India, Thailand, South Asia and Mexico.

Lots of Pluses If the tamarind’s widespread availability does not impress you, its beneficial qualities, which are quite numerous, certainly will. First off, it’s rich in the following essential vitamins: Thiamine, Iron, Magnesium, Calcium, Vitamin C, Potassium Tamarind has been proven to help with weight loss, the lowering of blood pressure and it even helps with the prevention of diabetes, all of which are hugely important to many of us here in St. Lucia.

Benefits You Can Feel Not only do the tartaric acids in tamarind give a zing to your taste buds, there’s also evidence that its antioxidants destroy threatening radicals in your system.

12 DAZZLE

www.dazzlethemag.com

In addition, tamarind is known to ease stomach discomfort and aid in digestion, and it’s also used as a laxative. Certain tamarind preparations are even used to treat fevers, sore throats, inflammation, swollen joints and lots of other conditions!

Used in More Ways than One Tamarind is, of course, known for being a versatile fruit. With the right methods you can use it as a dessert or even a candy, the most famous one being tamarind balls. Another popular tamarind delicacy is tamarind jam.

As with anything though, too much tamarind can be harmful, especially considering that it has a high calorie count, so consume in moderation!

//Feature

Kermany LIONEL Making Dreams Come True With the Magic of His Lens pg. 18

www.dazzlethemag.com

DAZZLE 13

Table Tennis Icon

CHRIS WELLS

the Story of his Climb to Sporting Greatness

by Angela St. Denis ‘Man is only great when he acts from passion.’ Benjamin Disraeli.

This statement aptly describes Chris Wells, a seasoned table tennis (TT) player and coach. He achieved many firsts for himself and Saint Lucia, among them organising and coaching in the first Special Needs Table Tennis Tournament and Physical Literacy Festival. This two-time Coach of the Year award winner leads by example as he continues to play competitive TT. Dazzle sat with Chris to learn more about his work and the second fastest ball sport in the world.

Describe Chris Wells?

I love to have fun. I pursue all goals with passion and determination until they are accomplished.

Two decades is a long time playing TT. What sparked your interest in the sport?

At the time I entered St. Mary’s College it was a popular sport.

However, I commenced playing recreationally. My parents provided a table at home, which resulted in me playing the most among my friends.

What differentiates TT from other sports?

TT is a reflex sport. It requires a high echelon of tactics, techniques

14 DAZZLE

www.dazzlethemag.com

along with a high level of motor abilities and speedstrength. It has a low injury risk and is a sport for all ages. Despite being an individual sport I believe it provides a unique opportunity for players to develop self-control, focus, mental toughness and concentration.

When did you competitively?

start

playing

A National Day Tournament in 1992 at which I placed third. Faith Stanislaus, a very good player at the time, encouraged me to enter the competition. The following year I won all the junior tournaments and represented Saint Lucia in Barbados.

I returned from Barbados with a higher level of passion for improving my game. In 1993 I captained the team to the Junior OECS competition where we won the teams’ tournament. I placed second in the singles competition.

fun facts

Favourite quote.

What’s worth doing, is worth doing well.

Favorite food.

Anything with potato.

Whom can’t you live without?

My wife and baby.

What are some of the major tournaments you’ve played in?

Over the years I have won over 20 individual and team titles locally. In 1994 I was privileged to play at the Caribbean Table Tennis Championship where Saint Lucia won its first medal. We had to win nine straight points to place third. Regionally, I won three consecutive titles playing for three different clubs in the Martinique National League. I played in the Caribbean Table Tennis Championships 13 times, the Caribbean and Central American Games three times, and Commonwealth Games and World Table Tennis Championships twice each.

What is the extent of your involvement in the sport of TT? I have been coaching fulltime from 2013. I work with the national teams – the Under 13, 15, 18 and

the Senior Squad. Additionally, I provide training to physical education teachers around the island and organise all national tournaments. Currently, I assist with the Elite Table Tennis Program.

What spurred your interest in coaching TT? As an athlete my only interest was competing.

However, as I matured I recognised the need to give back. Additionally, I felt the need to continue the work of Teddy Mathews by developing a new generation of players for Saint Lucia. Teddy has been a great mentor for all TT players in Saint Lucia.

What level of training have you received?

I studied sports science and attained International Table Tennis Federation Level 2 certification. I am one of two coaches out of 13 who qualified for level 3. In 2015, with assistance from the Saint Lucia Olympic Committee, I was selected for a fully funded training course from the International Support Program to the African and Caribbean Sport (PAISAC). This allowed me to be trained as a Level 3 coach under the National Coaching Certification Programme of Canada.

What are your most memorable achievements?

My personal performance at the 2015 Caribbean Table Tennis Championship, by being the first player from the OECS to ever advance to the quarter-finals.

Leading a league team in Martinique to win their first tournament in 22 years. Achieving a world ranking.

What are the challenges faced in implementing programmes?

Gaining buy-in from teachers and parents, in order to show them the benefits students derive from participating in sports. One of my objectives is to enable as many young people as possible to represent Saint Lucia; to experience carrying the national flag.

To make this a reality, most of the preparatory work must be done in schools.

Who has been instrumental in your development?

Faith Stanislaus, Teddy Mathews, Franklyn Noel and Clement Charles. These players recognised my potential from an early age. My wife Kernetta, who supports my endeavours.

www.dazzlethemag.com

DAZZLE 15

What do you like most about your sport?

TT allows players to develop a sense of responsibility and recognise that effort determines the level of success. It also allowed me to develop leadership skills.

How has the sport shaped your life today?

Winning tournaments at an early age helped boost my confidence. Also I was mindful to remain out of trouble since I was recognisable. Through my many interactions I built a network of coaches whom I communicate with regularly.

Chris’ story shows the power of resilience and endurance as he continues to provide a great sporting experience to many. Dazzle wishes him well as he continues to make an invaluable contribution to TT in Saint Lucia.

ADV E RT I S E WI TH US To advertise in The Dazzle Magazine, contact our sales agent via telephone (758) 452 0123 or email advertising@dazzlethemag.com for more information.

16 DAZZLE

www.dazzlethemag.com

www.dazzlethemag.com

Pull Back and Take Aim at Your Dreams

by Sherin Tobie-Paul

A “

n arrow can only be released by first pulling it back. When life pulls you back, it simply means that you’re launching into something amazing.” - Author Unknown.

Sometimes we have to follow the way of the arrow; pull back and actively rest in order to get to the next level.

Pull Back First, assess the situation. What’s working? What’s not? How can you do better? How can you do more, and faster? Assess honestly. You may need your mentor to help you with this.

Revisit your ideas, look for opportunities, raise capital.

Relaunch and Stretch When it is time to try again, you will know. Trust yourself. Engage your comeback power and relaunch.

Stretch!

“The stretch is the distance between your comfort zone and your dream. It is on the other side of normal and is required to fulfill your destiny.” Teneshia Jackson Warner (The Dream Project) Get ready! You are about to Stretch!

Actively Rest You have to disrupt your old patterns. Equate this with a day at the beach. It’s a relaxing activity. You swim, you nap, you read.

www.dazzlethemag.com

DAZZLE 17

Kermany

LIONEL

Making Dreams Come True With the Magic of His Lens

by Dahna Jn. Charles

W

hen pictures aren’t enough to tell the whole story. When you need to relive the moment and move through its various scenes and savour all its treasures. When the moment feels like a dream and you need proof that it’s real. When you feel the need to experience your life like it’s a movie and capture the magic of the moment live and in living colour, you call Kermany ‘Loggo’ Lionel.

Originally from Choiseul and now based in Canada, this 25-year old videographer was raised in Castries and lived most of his life in Summersdale with his father and stepmother. He attended the Carmen Rene Memorial and is a proud graduate of the Sir Ira Simmons Secondary School.

As a child, Kermany aspired to being a police officer like his father. In secondary school, he was bent on becoming an IT technician until he got introduced to Photoshop at the age of 16. This opened up a whole new world of possibilities and deepened his artistic interests.

He worked as a photographer for Sandals Resorts for three years before deciding to pursue other employment options in 2014. Things did not go as planned, however this gave him an opportunity to invest in his photography skills in a way that he had not been able to while working a fulltime job.

In 2014 Kermany established DreamVision, his own photography business. He soon realised that the photography industry was saturated and photography suddenly started losing its appeal.

18 DAZZLE

www.dazzlethemag.com

At the time, his videography experience had been limited to a few amateur music videos he had done for budding artistes and musicians. Kermany wasted

no time honing his skills and seeking opportunities to gain new experience, with the intention of making 2015 his breakout year. DreamVision changed its focus to become a videography company producing wedding and music videos and commercials.

Dazzle was lucky to catch up with Kermany during his last visit to fair Helen and convinced him to step out of his comfort zone to take us behind the lens.

Dazzle: As a videographer, what inspires your craft?

Kermany: I believe that anything can be transformed into a film and tell a story. Even a piece of paper flying in the wind … A music video is meant to tell a story and events have their own stories. I’m just trying to tell the story in a highlife video. For some it will be a moment relived and for others it will be a chance to see what they missed. For a couple it’s like a time capsule with the memories of one of the biggest days of their lives, and knowing this, I’m inspired by every detail - from how they met, their wedding theme and colours to how they interact with each other. I have to make everything memorable, including the preparations on the day, their first kiss and dance.

Trust us. His wedding videos will have you planning for that special day before you spot your prospective fiancé.

Dazzle: Tell us about your first professional project.

Kermany: In 2014 I was fortunate to work with Sean Field and an extraordinary team on a film called ‘Soucouyant’. He made me the assistant director for that project. It was my first time being deeply involved in the entire process of film making, including videography and script writing. It was also my first time working with a REAL video camera. Lol. I learnt a lot of what I know from working on that project and I’m grateful to Sean for giving me my first major break.

And that was just the beginning of great things to come. Since then, Kermani has provided us with the amazing visuals for Michael Robinson’s ‘Make You Mine’ which was his first major production as a sole director.

(Remember Ezra D’ Funmachine and MR struggling to make it from the Rodney Bay Marina to the Landings on that yellow tandem bicycle? LOL.) Naturally, this would be one of his most memorable works.

Kermany has also had a hand in the music videos for Sedale’s ‘Neighbour’ as well as his collaboration with Trinidadian Soca artiste, Preedy, ‘Land I Love’. Kermany took us through the town of Gros-Islet for Teddyson John’s ‘Allez’ which was a collaboration with Jelani Paul and ‘In de Bay’ with Hollywood HP. He has also worked with Kes the Band on a promotional video for their brand at SOS, a major event in Canada, which was his first time working with an international artiste.

When the work is exceptional it speaks for itself and gets others talking too. Kermany has been fortunate enough to thrive and increase his clientele on word of mouth and a solid professional network, which includes WaveMaker Photography and the VERVE family. Now that he has moved to Canada, he is looking into developing a marketing strategy as he seeks to put down roots in the Canadian market.

Dazzle: What is your competitive advantage and why should someone choose DreamVision?

Kermany: Everything done by DreamVision is designed and tailored to suit each unique individual or project. DreamVision operates from this premise, taking time to create a perfect craft and aiming to satisfy our clients. Lots of passion and attention to detail goes into every production. It’s never rushed and incorporates the latest styles of shooting to keep things fresh and establish a wide creative base.

While he cannot boast of having the latest in technology, he is driven by a desire to please and give a good account of himself and his brand, and he works hard with what he has to produce great quality film productions. In the absence of formal training, he uses social media to follow and learn from reputable videographers and directors, like Director X, film schools and YouTube instructional videos. “Whatever they start doing is pretty much the new trend so I just follow how they go about applying new techniques,” says Kermany.

Dazzle: How do you deal with clients who are very selective?

Kermany: I present my ideas and visions explaining why I decided to take a certain route. I mean, at the end of the day I was hired as the creative mind and it’s my work and my brand that’s going to be affected.

If it turns out horribly, the client wouldn’t have to www.dazzlethemag.com DAZZLE 19

bear the blame. People will say DreamVision produced horrible work. So I try my best to get them to see my vision and I try to understand their point of view, and if it works then we come to a compromise. If it doesn’t, they’ll just have to trust me and hopefully be impressed by the finished product.

Ha! All you bridezillas out there, Loggo has the remedy for you!

Dazzle: How do you handle criticism?

Kermany: At first I couldn’t but now it is my best friend. I learn from it and capitalise on it. To be honest, I look forward to criticism more than compliments about my work. Since I aspire to mastering my craft, I’m never satisfied with my productions and always feel like I can do better.

fun facts

How did you get the nickname ‘Loggo’?

When I left school I used to be a Photoshop wizard and made logos for people. This one particular client (who later became a friend of mine) couldn’t remember my name and started calling me and making reference to me as the guy who makes the logos … the logo guy and since then it’s stuck.

If you had to be a superhero who would you be?

Batman Favourite Lucian hangout.

Verve Every perfectionist’s gift and curse. Push on through Kermany but don’t be too hard on yourself.

Dazzle: Where do you see DreamVision in the next three years?

Kermany: I want DreamVision to be known in the music industry, specializing in music video production.

I think music videos allow for more creativity with the use of abstract concepts. You could be really expressive. I also want to see DreamVision being active in the Canadian market. I understand that to do so I would have to be officially qualified in my field and start off by working for someone else. It’s a journey I am excited about.

To aspiring videographers looking to enter the market, Kermany encourages you to be patient, confident and open to criticism. Start where you are and don’t limit your creativity because of limited resources.

20 DAZZLE

www.dazzlethemag.com

We couldn’t agree more. All the best Kermany, in all your endeavours. We look forward to much more from you and know you won’t disappoint.

//Feature

Maria Leo Rejuvenating Lives With a Dose of Holistic Healing

pg. 32

www.dazzlethemag.com

DAZZLE 21

How to Make Social Media Work for Your Business

by Rankin Morgan

W

e can, no doubt, all agree that technology is an important tool, and through it, one is able to capture the attention of their target audience.

Hansen (2014) recommends nine ways to engage customers on social media:

According to Internet World Stats, as of June 30th, 2016 the penetration rate of internet access in the Caribbean is 43.7% and 66.5% in St. Lucia. Moreover, Facebook alone has a user base of 10,972,840 in the Caribbean. More specifically, a large 88,000 of St. Lucia’s population actively uses Facebook. For an entrepreneur seeking to break through the digital world with their business, this is both a promising prospect and a challenge.

Use Social Media Buttons: This popular yet subtle addition to your business website allows visitors to share good content with their friends, simultaneously encouraging them to check out the business’ social media sites.

It is prudent for small businesses to have an extraordinary display, distinguished presence and unlimited but carefully crafted promotion on social media.

22 DAZZLE

www.dazzlethemag.com

Craft Unique Content: A business will not stand out within the already crowded social media field if its content is of the cookie-cutter variety. Stories (or copy, as it is formally known) should be presented from different angles; show a different side of the business or combine different ideas into a one-of-akind presentation. In essence, unique content is what gets a business noticed.

Headlines Matter: The headline is the eye-catcher of almost every social media post. Needless to say, this means only the most carefully curated posts will gain attention. A catchy headline will attract people’s attention and lead to many more clicks/likes/followers. Make it boring and forgettable and people will quickly scroll past it without a second glance.

Tips & Advice: People like to search for help on a wide range of subjects. That’s what makes content involving tips and advice so effective. If customers know they will get helpful advice from a business’ social media sites, they will visit more often.

Know your Platform: Businesses do not have to be limited to only one platform on social media. They must simply pick the prime social network to reach their desired audience.

Platforms like Facebook, Twitter, Pinterest, and Instagram each come with distinct advantages and a certain type of audience. Businesses should be well versed in what those advantages are so that they will be able to create more engaging content for their customers.

Run Some Contests: Few things attract a crowd like a contest does.

Running sweepstakes, promotions and giveaways is a sure-fire way to bring in some more traffic to a business’ social media site. The contests do not have to be elaborate either. Some may only require people to “like” a certain post. Others may ask for photos or answers to trivia questions. If the contest is fun, has a worthwhile reward and is (preferably) simple, it will likely be shared as well.

Respond to Comments: Be Visual: One of the best ways to engage customers on social media is through visual content. It can be through a meme-inspired picture, a funny YouTube video, an educational infographic, or an enlightening Slideshare presentation. Businesses should display something that can capture a person’s attention at first glance.

As with prior pointers, visuals (graphics) should be carefully chosen so as not to deter people from following your page.

Customers need to feel a connection between themselves and the business. If customers are commenting on a business’ posts, the business should respond to them. If responses are quick and timely, that will help customers know they’re not contacting a blank wall. It can also encourage future comments from others.

Ask Questions: Asking questions is a more direct way to get people’s opinions on a business or any variety of topics. The business might even take a vote to find out how people feel about a subject. These strategies can help businesses figure out what motivates their customers and could lead to some future business ideas.

All of these tactics are great ways to engage customers on social media and in return, grow your business. The most effective strategy is to combine all of them for maximum impact. By fostering a sense of community among customers, they are more likely to stick with your business over the competition.

www.dazzlethemag.com

DAZZLE 23

Sexual Abuse in the Caribbean - are We Doing Enough?

by Oliviann Weekes

S

exual Abuse in the Caribbean - are we doing enough? The Caribbean is plagued with many issues such as unemployment and poverty.

However, the rise in sex crimes, in particular those involving children, is troubling.

This disturbing trend is of grave concern due to the disastrous effects of sexual assault on a victim. Many survivors battle feelings of depression and thoughts of suicide for long periods of time after being abuse, often suffering from post traumatic stress disorder a condition often associated with veterans returning from war, now common among survivors of abuse.

In addition, survivors may have to live with sexually transmitted diseases they have contracted from the perpetrators.

24 DAZZLE

www.dazzlethemag.com

In our society, many factors influence survivors who may be contemplating reporting an incident of sexual violence. According to the Rape Abuse Incest National Network (RAINN), 93 percent of juvenile victims know the perpetrator and, as a result, many of them are reluctant to report the crime. Also, more often than not, the court of public opinion questions the credibility of the individual alleging the abuse, often questioning the victim’s manner of dress and lifestyle when a report is made. This usually creates feelings of isolation, shame and guilt that can intimidate other survivors who may refuse to report the incident and seek help.

Sexual abuse is a crime that can affect a person’s ability to keep up with the demands of daily life.

It is crucial that everyone, regardless of their age,

gender or sexual orientation, seek and receive professional help in coping with abuse. Support in the form of counseling is a great form of intervention.

Unfortunately, in the Caribbean, counseling is not a popular trend. It is not uncommon to encounter people who believe that counseling is only for the mentally ill, when, in actuality, it is recommended for anyone who is experiencing difficulties in life and feels the need to seek guidance during that period of distress. After all, when you think about it, seeking advice from a close friend on a troubling issue is a form of counseling, as informal as it may be.

in the direction of various resources that can assist you. Sadly, due to the feelings of shame and guilt that often follow sexual abuse, such incidents frequently remain unreported and not every survivor will receive the help they need in order to cope.

However, for those survivors who are seeking help, there are organizations within the Caribbean region that can be used. Each country has a government department under the portfolio of a relevant ministry that provides this service to the general public. There are also Non Governmental Organizations (NGO’S) such as the St. Lucia Crisis Center, which also provides assistance.

One can only hope that in due time negative thinking and attitudes toward sexual abuse and counseling

would have changed, allowing survivors everywhere to heal fully from the effects of the abuse so that they could be able to create and maintain healthy relationships.

Professional counseling has the same objective, this time with an experienced individual who would be able to advise you accordingly and even point you

www.dazzlethemag.com

DAZZLE 25

3 Ways to Look Chic Yet Casual at the Office

by Menellia Valcent

Shift dresses - my own personal favorite - are somewhat similar to Dolman dresses but with more structure. It also has a history of being known as the flapper dress during the roaring 20s. Have you seen The Great Gatsby? The shift dress is a cross between a T-shirt and a dress, not too tight-fitting but not too loose. This style is perfect for you if you’re someone who wants to easily transition from the jeans-blazer club. The shift dress has also been deemed to give women a feeling of independence and confidence as it is somewhat of an androgynous style. If you don’t believe me, just google Jackie Kennedy’s shift dress. It’s simply a go-to way to be chic and powerful.

O

ver the years I’m sure you’ve noticed the relaxed attire trending in the halls of your workplace on Fridays or out in the streets, with the popular wear being ‘jeans and blazer’ #howso2000’s! However, with the advent of trendy contemporary styles, there’s no need to fall prey to the up-and-coming new outfits of the day, nor do you have to succumb to overdressing or underdressing. But how do you spice things up without looking too ‘Victorian Burlesque’? In this article, let’s focus on dresses because they are some of the simplest alternatives to the boring old jeans, blazer, and T-shirt. Let’s begin by highlighting three styles, the Dolman dress, the shift dress and the midi dress.

The term Dolman originates from the cultural Turkish wear, a long dress with loose sleeves. I know it sounds very unsexy and cloak-like, but it’s actually one of the most flattering styles for all body types. Reason being, with a Dolman dress you can accessorize without going overboard with belts, fancy heels etc.

Dolman dresses are somewhat of a mix between, ‘I’m corporate but I’m also relaxed’ and ready to have some after work fun. But be careful, don’t over accessorize.

Pick a fabric that’s flowy, comfortable on the skin, and has a neutral tone. If you’re going to add some levity, be subtle about it. Try something that flatters you.

You don’t want to go from boring old Suzie in the corner cubicle to ‘Is it her birthday, why is she dressed like that?’ all in one day.

26 DAZZLE

www.dazzlethemag.com

Midi dresses, on the other hand, are usually portrayed in a sexier, figure-hugging way with contemporary style; which I believe is more embraced in our culture, even in the workplace. To tone it down, cardigan or shawl it up. And yes, you can find and wear both right in your playground. I think quite a few women here are afraid to wear the midi dress to the office as well as the scarf for fear of being judged. I, for one, am a HUGE lover of scarves. Proud owner of 10 to be exact.

A scarf can make you feel more confident in the way you wear this skin-hugging piece without the feeling that ‘the eyes are watching.’ It’s simple and requires minimal effort. As an alternative, Midi dresses can also be a compilation of all three styles highlighted. Add to that a pair of flats and relax as you work your way through that pile of documents on your desk. After all, it’s Friday and the mind is more productive when it’s less stressed.

For more fashion tips from Menellia visit www. nothingbutvelvet.com

//Feature

Maria Leo Rejuvenating Lives With a Dose of Holistic Healing pg. 32

www.dazzlethemag.com

DAZZLE 27

Have You Checked Your Socks Lately?

T

ake a look at your feet while you are at work. Your shoes look fine but what about your socks? They are probably black, white or maybe grey. If that’s the case, why not start thinking of making the jump from traditional wear to a contemporary style?

In the past, men tended to stick to neutral colours for socks in the workplace and it was generally felt that the colour of your socks should match the colour of your trousers. That meant wearing black socks with dark trousers, dark grey socks with charcoal-grey trousers, and so on. But let’s face it, that’s boring.

Today men tend to be more adventurous in their choices of sock colours and this has led to a wider range of colours becoming more acceptable in the workplace.

28 DAZZLE

www.dazzlethemag.com

If you’re not the sort of person who works in a formal suit-and-tie situation, then quite likely you have the option of wearing coloured socks if you want to.

However, it has to be done right. You can’t just use any colour at random.

If you use coloured socks, make sure that they complement whatever outfit you’re wearing. Try to make them match the same colour scheme as your shirt and trousers or even your sports jacket or sweater to get a coordinated look.

If you are in a light-hearted mood and you feel like showing off your socks, go right ahead and have fun as long as you don’t have to attend an important business meeting or conference in a formal setting with conservative people.

Put some thought into choosing your socks but don’t overdo it with loud or clashing colour combinations.

Once you do this, you can go ahead and have fun showing off your flashy ankles as you strut around the office or lime around town!

When do you CLimax?

B2B vs B2C – Why You Should Know the Difference

by Imran St. Brice

A

spiring entrepreneurs are sometimes given vague advice on what method of operation would be best suited to the product or service they wish to provide.

While the entrepreneur should ultimately be the one making this decision, the reality of it is that not every new entrepreneur has a detailed knowledge of such matters. Fortunately, we’ve gathered the information you need on B2B and B2C ventures and why you should put careful thought into deciding the path that’s ideal for your business.

The most effective way to understand each of these two business elements is by comparing them within their own space.

Sometimes referred to as E-Biz, B2B is simply an abbreviation for ‘Business to Business’. It’s a form of commercial transaction that involves the provision of products, services and/or information to other businesses. An example of a product-based B2B would be an automobile parts manufacturer providing the engines for a brand that deals in sports cars. A service30 DAZZLE

www.dazzlethemag.com

based B2B would be a car dealer that hires guards from a security firm to guard their vehicles.

So what about advertising? Here’s a useful tip; if your prospective customers are businesses, it would be more profitable for your business to advertise in industry publications and business magazines rather than the general media.

B2B operations normally involve a smaller pool of prospective customers. Don’t be dismayed by that though; the advantage of a B2B operation is that it allows you to carefully tailor your sales efforts so that they can be more targeted, and you can also better determine exactly what your customers require.

Speaking of customer relationships, when operating a B2B venture it is necessary that you maintain a formal relationship with your clients. After all, your business will be associating with other businesses who will expect nothing less than cordial and professional behaviour when dealing with representatives of your business.

The first impression is absolutely crucial because generally, B2B relationships take longer to be established, compared to B2C relationships.

Establishing a healthy connection would serve both your business and its clients well in the long run.

Another useful tip to bear in mind is that when you’re putting together your B2B plans, try to come up with your terms and conditions beforehand so that the negotiations between your business and the prospective client go smoothly and there are no misunderstandings.

B2C, on the other hand, stands for Business-toConsumer. It is a process for selling products and services directly to consumers.

buses? To do this, the hotel would have to negotiate with an insurance company to cover a large number of its vehicles. This is B2B. If the average person needs to insure their brand new car, they also go to an insurance company and get the same result, but with different negotiations.

As an entrepreneur it is important that you know what sets B2C apart from B2B operations before committing to a particular business plan.

A key aspect of owning a successful B2C company is marketing. As mentioned earlier, marketing and advertising strategies for B2B are more effective when implemented within corporate circles. With a B2C however, your target audience is the individual customer. No matter how many customers you may have, the individual is still the one you reach out to.

For example, Amazon is primarily a B2C company because the vast majority of its products and services are sold to individual consumers. This means Amazon has a potential customer pool numbering in the millions; pretty much everyone with an internet connection.

Now, you may be tempted to think that your business can ONLY be either B2B or B2C, but even in the world of business there are rules to be broken.

Think of book publishing; literary agencies market authors’ manuscripts to book publishers (both the literary agent and book publisher are in a B2B relationship) The publisher then prints and markets the books to both online and brick-and-mortar bookstores (this is also B2B). However, the bookstores sell the books to people who love to read. That is B2C. Insurance companies also operate on both ends of the spectrum, or rather, in the middle. How about if a regional hotel wants to insure its tour buses so that tourists feel safe when they go sightseeing aboard the

Another example of a B2C company is an online travel service. Its prospective customers are predominantly individuals who pay the agency and receive a ticket to travel overseas to their business meeting or their next vacation.

Typically with B2C, the business-to-customer relationship is much shorter compared to B2B. However, operations within the B2C space should still be kept formal. The reason for this is that when you treat your customers professionally and with care and respect, they do your marketing for you, and help to spur your company’s growth.

Now that you’re up to speed on what both business models mean, it’s time to plan and set the path you want your business to follow.

www.dazzlethemag.com

DAZZLE 31

Maria Leo Rejuvenating Lives With a Dose of Holistic Healing

by Imran St. Brice

32 DAZZLE

www.dazzlethemag.com

Maria: It all began when I played football with two of my friends during my time at Leon Hess Comprehensive. They would always ask me to rub their sore muscles. They told me that I was really good at it and that I should practice, but that was not in my plan at the time.

W

hen faced with a decision that is likely to change the course of your life, do you do what you love or what you’re good at? The choice is tough and truthfully, not many young entrepreneurs are able to get it right the first time around.

You see, sometimes the further you stray from your dreams, the more likely you are to be propelled back onto the path that you are destined for, often when you least expect it. That’s exactly how it happened with Maria. She went on to pursue her artistic inclinations throughout her tenure at the Division of Technical Education and Management Studies (DTEMS) at the Sir Arthur Lewis Community College (SALCC) where she studied architecture. She was captivated by the mechanics of construction and hands-on work.

Even then, it’s difficult to be patient when making strides along an unclear path that could potentially lead to you achieving your dreams. For Maria Leo, overcoming hurdles and making the right choices were just the beginning of her journey to realising her true passion, something she continues to do daily.

However, it wasn’t long before Maria realised that following this path would not create the life she desired for herself. Was being an entrepreneur always her aspiration?

Dazzle feels privileged to have sat with the young entrepreneur who runs Leo’s Holistic Body Therapy Day Spa, and whose achievements are living proof of the power of perseverance and determination, even under the toughest circumstances.

Entrepreneurship seems to be a family trait. Alexandra Leo, her mom, owns Rainbow Gardens Learning Centre in Bocage. As for her dad, John Leo? He’s responsible for the relentless spirit that has become an integral part of Maria’s personality.

Originally from Bocage, back in the days when she was attending the Leon Hess Comprehensive Secondary Maria had already realised that she was gifted in drawing and had a natural flair for art.

However, it was her friends who noticed that she had another untapped talent that she herself had not realised. Actually here’s how she describes her journey of awakening.

Maria: My dad always pushed me to do my best and get a good education so that I don’t have anyone doing things for me that I can do for myself. (Good advice, Dad!)

Maria: Yes, I’ve always wanted to own my very own business.

After leaving SALCC, Maria flew to London where she studied massage therapy for three and a half years, after which she was awarded a diploma. Don’t think it was all books though, Maria was keen on gaining work experience while she attended Good Health Massage and Wellness Centre in Covent Garden, London.

This experience-boost landed her a job at The Oasis at Le Sport in 2007 where she hit the ground running and gained more years of work experience. Following a two-year stint, she decided it was time to take the dive and try and achieve everything she had set out to accomplish, and not settle for anything less. Maria herself admits that the journey from working for an established business to working for herself was not an easy one but, according to her, frustration drives you!

That’s where her patience came into play.

www.dazzlethemag.com

DAZZLE 33

Dazzle: Describe your journey leading up to the establishment of Leo’s Holistic Body Therapy Day Spa. Maria: It was a very difficult transition from Le Sport into creating my own business. Specifically, gaining clientele and the necessary funding were my biggest challenges. But after that rolled over, my energy and my treatments spoke for themselves, so clients began returning and recommending me to others. I worked from the same apartment building that I lived in ... in a very, very tiny room. I also did a free demo in the parking lot of the JQ Mall for passers-by. It was there that I gave out my information so people would return for more treatments.

It was by no means a straightforward route to success.

Maria candidly admits that she had other challenges to surmount.

Dazzle: What challenges do you face as a young entrepreneur and how do you overcome them?

Maria: (Laughs) Being young is the difficult thing.

You aren’t taken seriously by others because most would assume a lack of experience and knowledge on your part.

Sounds like a lot to handle! But Maria is soaring above her trials.

Maria: I like challenges and criticism - from my clients especially. It does not deter me. As a young professional it actually makes me want to improve on my flaws. From my treatments, to the room ambience and everything in between, I adjust to what the clients’ need.

These same challenges are what drives Maria to do what she loves day-in and day-out. Moreover, it is because of criticisms from some of her clients that Leo’s Holistic Body Therapy has become such a unique and fascinating experience.

Dazzle: What makes Leo’s Holistic Body Therapy special?

Maria: A number of key things.

Professionalism, consistency and quality are the mottos that I orchestrate my business by.

Maria’s aim is to create an all-round mood and ambience that heals and relaxes each and every client. Both mental and physical healing are important elements of Leo’s Holistic Body Therapy experience.

She makes expert use of sound therapy, pleasing aesthetics, soothing touches and delightful scents to make your heart melt. For Maria this is all just part of a long-term plan.

fun facts

Best compliment you’ve received You don’t look a day past 25.....lol, one of my clients said it recently What’s your favourite pizza topping Pineapples, gives it a sweet taste Who is your Saint Lucian hero?

Me in 5 years, that’s the person I chase after and aspire to be, a better version of myself, more accomplished, humble, experienced and knowledgeable.

How do you spend your free time? sleeping or playing with my 3year old son 34 DAZZLE

www.dazzlethemag.com

Maria: I plan on building my knowledge on holistic medicine to expand the overall spa experience for each client.

Dazzle: What advice would you offer to young entrepreneurs?

Maria: Don’t give up! Despite whatever hurdles come your way. Especially when trying to make a difference with the little that you have. You just gotta keep focussed and stick to your dream ... and always do what you’re passionate about, not just what you’re good at. If you’re not successful then you’re not passionate!

Wise words from a young career professional who has walked the walk. We’d like to thank Maria for sharing her inspiring story and wish her all the best in her entrepreneurial pursuits!

//Feature

pg. 42

www.dazzlethemag.com

DAZZLE 35

UNTAMED

CURVED NATURALLY THICK

STRAIGHT

ARCHED THIN

Y

ou don’t need anyone to tell you because you’re probably aware of it already...Your eyebrows are a very important feature on your face. If you’re not convinced yet, consider this: Well done eyebrows give you a well rested, ready-to-go look. Eyebrows naturally highlight your eyes without the effort and when they are well shaped, it means little or no makeup for most people. Also, It’s definitely trendy these days. Here’s a favourite: when they’re done well, they make you look younger! And of course, scientifically, they help you express your emotions.

36 DAZZLE

www.dazzlethemag.com

@dashcolourrun758

Distance

C

O

M

I

N

G

S

O

O

N

ingredients 1 Whole 6.36 Kg. (14 Lbs) Grace Country Pride Leg Ham 2 Sheet(s) Aluminium Foil 4 Cup(s) Water 1 Can(s) Grace Pineapple Slices

1/4 Cup(s) Sugar 1 Teaspoon(s) Crushed Ginger 24 Clove(s) 1 Bottle(s) Grace Sweet n’ Spicy Hot Pepper Sauce 12 Whole Cherries

method Remove ham from the freezer. Thaw in the bottom of the refrigerator for 24-36 hours.

Remove casing from ham and pat dry using a clean kitchen towel. Place two overlapping sheets of aluminium foil on work surface and use to wrap ham. Use additional aluminium foil to cover ham completely, if necessary.

Fit a rack over the roasting pan, place ham on the rack, ensuring that the fat side of the ham faces upwards; then pour water into the roasting pan. The water should NOT touch the ham.

Bake ham in a pre-heated oven at 180°C (350°F), allowing 20 minutes per pound. Replenish water if necessary.

38 DAZZLE

www.dazzlethemag.com

and about 8 cloves. Boil until the mixture becomes syrupy.

Remove from flame and add the pineapple slices to the mixture, toss and set aside.

To decorate the ham: Peel off the skin. Use a sharp knife to make diagonal slits in the ham and then stud with remaining cloves. Pour Grace Sweet n' Spicy Hot Pepper Sauce over the surface of the ham and spread evenly using a pastry brush. Return to the oven and bake for a further 10-15 minutes or until a golden brown colour is achieved. Remove ham from the oven.

Arrange pineapple slices over the surface of the ham and secure each with toothpicks.

Place a cherry in the center of each pineapple slice.

PREPARATION NOTE: (1) Thawing time will depend Remove ham from the oven on the size of the ham.

(2) The size of the roasting and allow to cool for about 10-15 minutes. Ham is fully pan will dictate the amount of water used. baked when the skin peels (3) The size of the ham will off easily.

Drain liquid from the can of determine the total baking pineapple slices and put it to time. boil with the sugar, ginger

www.dazzlethemag.com

DAZZLE 39

ZEN: The Premium Night-Life Experience

T

here’s no doubt that the entertainment scene in Rodney Bay has been a much appreciated part of the party-goer’s experience here in Saint Lucia. Over the years, new spots have popped up becoming quite popular, while some have lost the hype and appeal they started with. But there’s one thing we can all agree on, there isn’t a true club in St. Lucia, much less in Rodney Bay where young professionals can kick-back and enjoy the night-life that is needed after a tasking week at the office.

40 DAZZLE

www.dazzlethemag.com

The wait is now over because the void has been filled

by ZEN. Conceptualised and developed by Kurt and Katama Elibox of Blueprint Entertainment, ZEN was brought to life with a bang on Thursday evening December 8th 2016 at 7pm. The power couple believes execution is key when delivering a high quality experience that makes every second worth it. This is evident in their track record of orchestrating quality entertainment in St. Lucia as they’ve played a huge role in executing memorable events such as H2O Wet Fete, Caribbean Soca Festival and Twilight. In Katama’s

own words, “It’s a breath of fresh air! A chic, elegant and sophisticated club for young professionals.” She also stated that Zen was an appropriate name for the club because of their current spiritual state of mind.

Zen can be defined as balance and harmony with the way things are.

The ZEN experience flows over into every aspect of the club. Upon entry the Zen logo pattern can be seen on the floor tiling and the head of the motionless Buddhist monk lost in deep meditation can be found in the aquarium. The social area contains two Heineken lounges and a decorated premium bar which will not disappoint. The spacious air conditioned dancehall floor also contains a bar and a private dance area.

Another amazing attribute of Zen is Lotus. Lotus is a premium reservation only VIP lounge meant to host 10 persons who want to enjoy the night in a private setting with butler and bottle service. There’s also a sushi bar appropriately named ‘Zen Sushi’ for clubbers to enjoy. The staff who are decked out in black polo shirts with silver bow ties are ready to promptly serve you.

ZEN’s opening hours; Thursday & Sunday from 6pm and Friday & Saturday from 9pm. Party-goers are required to present a valid form of ID before entry and a chic dress code will be in full effect. So keep your caps and flip-flops at home! Based on the grand opening nights, everyone was totally on board with it.

In attendance for the grand opening ceremony were several persons from corporate St. Lucia, also including the Prime Minister Hon Allen Chastenet and Minister for Equity, Social Justice and Empowerment Hon Leonard ‘Spider’ Montoute who assisted in ribbon cutting ceremony.

Since the officially opening, Zen has already touched the hearts of party-goers and is now the trending topic when it comes to Saint Lucian night-life!

See photos of launch on page 49

www.dazzlethemag.com

DAZZLE 41

42 DAZZLE

www.dazzlethemag.com

The EvaLucianary Rise of King

Elijah ‘Arthur’ Allain

by Gareth S. Jules

T

he term three-peat refers to an individual or a team winning a competition three consecutive times.

In the 1970s the Mighty Pelay was the first St. Lucian artiste to ever achieve a three-peat for his performances in the calypso arena. No one would ever have thought that another local calpypso or soca artiste would achieve this feat again. However, in 2006 Alpha scored a three-peat victory for his thrilling performance in the Power Soca Monarch competition.

Fast forward ten years later and St. Lucia witnesses another three-peat triumph, this time in the Groovy Soca Monarch competition, a dynamic musical addition to our carnival festivities. The winner was none other than Elijah ‘Arthur’ Allain, a twenty-five year old teacher from the picturesque and majestic community of Soufriere.

Arthur attended the Soufriere Comprehensive Secondary School and the Sir Arthur Lewis Community College, where he studied computer systems engineering and teacher education. He was the 2009 SALCC Valedictorian and demonstrated his oratorical skills by delivering a powerful speech that captivated his audience. As a child he enjoyed playing cricket and marbles, frolicking in the streets and exploring life like any other youngster. He grew up with his parents, three sisters and a brother. His grandmother also played an integral part in raising him and his siblings.

We sat down with King Arthur for an exclusive interview and inside look into his development as an artiste, what it took to score a three-peat victory and his life as a teacher.

Where did the name ‘Arthur’ originate?

I’ve always been fond of cricket. Many people don’t know that my name isn’t actually Arthur. Arthur came from playing cricket. I used to be a bowler and called myself Keith Athurton. Most of the guys in the crew gave themselves prominent West Indies cricket player names. Since I was the youngest among them,

everyone took the bigger names like Lara, so I called myself Arthurton, who I was also a fan of, and that eventually became Arthur.

How did you get into music?

At the Soufriere Comprehensive my music teacher, Mr. Christopher Fevrier sparked my interest in music. He introduced me to the recorder and guitar basics, and eventually the choir. We were also taught to compose our own songs. From thereon, my best friend, Christus Gill and I began to compose songs and record our tunes at home, using a computer mic and Roxio Media Creator.

We then uploaded them to Hi5 and Myspace. I continued doing this over the years. In form four I began doing school performances with Christus, Dwain George and Nichols Charles. We formed a group called SOS - Sounds of Soufriere. At one of our performances, the Matrix Band spotted me and invited me to join the band, which I eventually did.

Tell us about the transition from the Matrix Band to EvaLucian.

Matrix was instrumental in my development, however we had our differences. The majority of us decided to go our separate ways and then in 2013 we rebranded into something fresh to create music that would be enticing to people of all ages. We wanted to be a young band that could represent St. Lucia in the international markets. The name EvaLucian is a play on words. It is evolution in the sense of progress and change, and Eva-Lucian, meaning we represent St. Lucia and we’re aiming to create an impact for the island.

Many people don’t know that you’re a qualified teacher. What led you into teaching?

I come from a family of teachers. My parents were both at one point teachers, my mother now a principal, and my sisters; teachers. So were my

www.dazzlethemag.com

DAZZLE 43

grandmother and aunties. It was only natural that I found myself in the field. After leaving secondary school I decided that this was one of the ways I could earn a living, in addition to developing my music.

Before becoming a qualified teacher I taught IT and Math at Soufriere Comprehensive. Now I teach music at the Balata Primary School.

How easy or difficult is it balancing teaching and being a musician?

It’s not very difficult. I’ve been balancing the two for the past eight years. Once you put your mind to something and you are aware of what is needed to make it successful, you do what it takes to make it happen. Sometimes it is very stressful having to perform at nights and then wake up early for school, however, it’s necessary. I’m passionate about the two so I work hard at both of them.

What are some of the things you’ve learned in both professions that could be used interchangeably?

Patience. Teaching requires a lot of patience in encountering different students with varied personalities. That also applies to music where you deal with different personalities in the industry.

Nothing comes easy.

You are known to be a vocalist. Do you play any instruments? If so, will we be seeing more of that side of you?

I play the guitar, keyboards and the bass. Growing up I used to play the tanbou (African drum) with the Soufriere Action Theatre. Whenever EvaLucian plays at the hotels, I play a bit of guitar. On the soca stage, because of the energy that I emanate, I choose to leave the guitar behind but in future concerts I will take some time to do my thing on the guitar.

Describe a normal week for Arthur.

There’s not much that goes on apart from music and school. From Monday to Friday I’m at school with the students. When I leave, most times I relax and then perform at the hotel. Sometimes we work five nights a week. On off nights I go to the cinema, take a lime or I’m at the studio. Most of my free time is spent working on music.

What led you into the soca arena?

Soca music was not something I initially wanted to do. I started as a hip-hop artiste and transitioned to R&B. However, the Matrix Band, which I had joined, were known for soca music, so I was pretty 44 DAZZLE

www.dazzlethemag.com

much forced into it. Since most people in the region love soca, I decided to give it a shot and recorded my first soca song, Turbulence with Slaughter Arts in 2009. I continued with soca but had no intention of competing. Then In 2012 I decided to compete with the song Nobody Can Party Like We. My supporters urged me to continue, so I decided to give it a try, even though competing is not my thing. Though I placed eighth, people told me I shouldn’t give up, so the next year I competed and placed first runner up.

You won the Groovy Soca Monarch title three times consecutively. Some might argue that you’ve had a fourpeat. How tough has it been defending your crown?

It has been very tasking. I never underestimate competitions. I recognise that St. Lucia has an abundance of talent. I always go in with confidence.

I have a formidable team with me; including Danielle DuBois who cowrote Jumping Alone, Numb, and Who I am. Together, we work to create music that will always capture the attention of St. Lucians. EvaLucian, Kiedel Sonny, Ted Sandiford, Fundamentals, Youth on Fire Ministry, my DTEEA family, Francheska Solomon and Minor Productionz have also been a formidable part of my production team. They form the core of the team which helps to create what people get to experience each year. Having a dedicated and supportive team has helped me defend the monarch title successfully since 2014.

Of all your performances, which one is the most memorable?

My first win in 2014 with Numb. It was a symbol of achievement for me because I was trying to make an impact on the local music industry. The realisation that my hard work was finally paying off was a great achievement for me and set the tone for the other monarchs, and it put my brand of music out there.

Who have been your greatest sources of inspiration and how much have they influenced your music?

I would have to say Kes, Ne-Yo and R. Kelly. Locally, I’ve always looked up to Teddyson John and Derek Yarde. You can find a piece of them in me. I would like to advise upcoming artistes to look up to the more prominent, established artistes and take from them what can help you. Don’t copy their style, be yourself and learn from the different attributes of those you admire, and try integrating it into your performance to enhance it and make it yours.

What has been your most memorable moments as an artiste?

That would have to be winning the Groovy Soca Monarch title this year for the third time. I remember getting off stage, dropping to my knees and thanking God that it’s over. I thought to myself I did what I had to do, and felt satisfied with how far I had come.

What are some of the challenges you’ve faced in the local music industry?

Among them was the amount of finance I needed to get things done early on in my career. Most times, music consumers don’t understand how costly it is to become an artiste. From expenses incurred for studio production, wardrobe, writers, management, promotion, etc. Many musicians are discouraged by

this and how long it takes to recoup those costs.

You have to be persistent and work hard to reap the rewards. Another challenge was the general lack of support from the masses. It took a while before people accepted my music and gave me a listening ear. However, I slowly realised that I had to earn their acceptance and respect with quality music and performances, and I, in turn, worked on my craft.

Among the people you’ve worked with, which collaborations resonate most with you?

My team - Danielle, Franny, Kiedel, the EvaLucian team and Youth on Fire Ministry from Anse La Raye.

They’ve been with me for the past four years. They have been the core of my progress and helped to push me out there. Many others have supported me and I’m very grateful to all of them.

What can we expect from you in 2017?

I have already begun working on new music. I’ve recorded four demos thus far. I’m also working towards the EDF 2017 Concert, as well as an album with previously released and new music.

Many artistes are bowing out of competitions. Will you be following suit?

There is a great possibility that I will not be competing in the upcoming competitions. The Soca Monarch has really helped to promote me as an artiste. However, I think it has served its purpose. Somebody else deserves the support it has given to me. Though it’s not all about money, it requires a lot of expense and the rewards are not always profitable. I think it is now time to aspire to bigger things. There’s a lot more that can be achieved and that’s where I’m heading.

Do you see yourself as a role model for your students?

fun facts

Snapchat or Instagram?

Instagram.

Reggae or Dancehall?

Reggae.

Europe or USA? USA. Fruitcake or Chocolate Cake?

Fruitcake.

Power or Groovy Soca?

Groovy Soca.

As a teacher, I always look to inspire young people who are interested in music; even those who are not.

I try to help them realise that they can achieve a lot through music. I hope that some of them will follow in my footsteps, see what I have achieved and aspire to do more.

Any final comments?

I would like to thank everyone who has supported me from day one and those who have contributed to my success. I would like to implore them to continue supporting me and other artistes. Without this it can be very discouraging and difficult to work in this industry.

www.dazzlethemag.com

DAZZLE 45

46 DAZZLE

www.dazzlethemag.com

Experience the Bigger Picture

S

mart TVs are definitely becoming a staple in the age of home technology and entertainment. They seem great and all but there are two downsides that may keep you at bay when deciding to buy one; the cost and its lack of portability. So it’s understandable that you might not want to dish out a ton of money to get yourself one, especially if you already own a TV. Fortunately, with Google Chromecast you can make your TV smart at an affordable price, and it’s so small you hardly notice it’s there. Chromecast gives you the capability of streaming content from your mobile device in full HD to your large-screen TV anywhere in your home. What this means is that Netflix, YouTube, ESPN, MTV and many more apps will now be compatible with your TV, not to mention all of your downloaded movies and series.

One of the more distinct features about Chromecast is that it’s truly simple to set up. Plus, the requirements are bare minimum. You’ll need an HDMI compatible TV, a Wi-Fi ready mobile device and a Wi-Fi connection.

Chromecast also accommodates popular OS’s including Android, iOS, Windows and Mac. Once you’ve got your Chromecast out of the box, you’ll need the app to set it up. Since the Chromecast itself connects to the back of your TV, you won’t have to worry about it taking up too much space in your setup.

It’s like magic in a small package! Here’s how it works; when you watch a video on your mobile device and stream it to the Chromecast, it independently finds the video through your Wi-Fi connection. This is yet another benefit because while Chromecast is streaming your content you can then continue using your device to catch up on social media or let friends know what you’re watching! At last, you can watch a YouTube video and do something else at the same time. Also, you can always switch to the Chromecast app to use your phone as your new remote control.

Chromecast is limitless! There is no limit to the number of apps that one can stream to their TV, whether it’s at home or at work. If you need to make a presentation at the office, then Chromecast is your best bet, as long as your TV meets the requirements.

Sounds amazing, right? Chromecast is available now online at the Google Store in Coral, Black and Lemonade for only US$35, which is just below EC$100. So with thousands of apps to stream from, you’re certain to find something you can enjoy, no matter what your taste are.

With that in mind, make the most of your TV by switching to the bigger picture with Chromecast.

www.dazzlethemag.com

DAZZLE 47

see more pictures on www.dazzlethemag.com & facebook.com/dazzlethemag GEW Launch & Speed Networking Forum hosted by RBC Royal Bank

48 DAZZLE

www.dazzlethemag.com

Opening of Zen Night Club

www.dazzlethemag.com

DAZZLE 49

D

dazzlethemag

64 Likes dazzlethemag 2016 Atlantic Rally for Cruisers #stlucia #arc #speedboat #caribbean #tropical 2 6 1

D 50 DAZZLE

Follow Us instagram/dazzlethemag

www.dazzlethemag.com

Using Facebook to market your business $PEL $PSOLğHG His journey to the top

Fiona Compton The Photographer

Issue 1

St. Lucia Youth Business Trust

Meet Crystian Alexander

Dancing Princess Shines in The Lion King

Issue 2

St. Lucia Youth Business Trust

Wins Praise from Young Entrepreneurs

Increase Business From Your Inbox

Jermile Daniel Still Business Hungry As The Cell Turns 10

The Right Tie COLOUR

www.facebook.com/dazzlethemag

St. Lucia Youth Business Trust Are you Linkedin?

Teddyson John

A Born Musician

Try me!

Issue 6

Romance at the 2IŵFH *RRG RU Bad? The Sky’s the Limit for High-Jump Star

Is Emergency Contraception Safe?

Darnell Boxill Finds the Ideal Food Solution - Aquaponics

Jamie A. Peterkin Olympian and Coach Extraordinaire

Jeannelle Scheper

Super-Athlete

Makeba Alcide’s

Aiming for Olympics

DJ Barrie Hype: Shaking up the Music World

Try me!

facebook.com/dazzlethemag

Issue 11

facebook.com/dazzlethemag

Suzette

“the Hitman” out to Rule the Boxing Ring

Kareem Larcher

Cooks Up Culinary Wonders at the Kweole Pot

Living and Coping with Cerebral Palsy

Building Business Success through the Power of Positive Thinking

The Amazing Papaya Fruit and its Health Benefits

Do You Note?

Introducing the Galaxy Note 4

The Untold Story of

Zaine Pierre

Wanda Octave

Living to Inspire and helping to Change Lives

DJ Levi Chin

Musical ambassador and trailblazer

Souyenne & Velika

Issue 12

Rainbow Events championing a New Era in LGBT entertainment The ultimate bag fashion vocabulary

David Worrell ‘Swimming is my Life’

From Humble Beginnings to Stardom

Don’t Text and Drive – It Could Kill You!

Try me!

Try me!

facebook.com/dazzlethemag

Issue 9

In the Spotlight:

Teige La Borde

Prenatal or Antenatal Care All You Need to Know

Latoya Lewis Glitz & Glamour Galore

Hustle and Flow with Rapper

Filbert Salton “Kayo”

Successful Event Designer & Virtuoso!

Taribba Joan

même bete

Junior R. Joseph

Building beyond the Mind’s Eye

Johann Deterville

Music in his veins Try me!

Try me!

Make Business Networking Work for You Living a Dream –

Tennail ThomasWolff’s

Fascinating Journey Through Dance

Sean Compton

Architecture is my Passion

Michael Robinson

R&B Star – Walking by Faith on the Road to Success Try me!

HAPPY

www.facebook.com/dazzlethemag

Seasons Greetings Protect Your Children From Impetigo

Julian Biscette

High-Flying Volleyball Star Has an Eye on the Big Leagues Ginger: A Wonder Healer

Sir Lancealot Knight of the DJ Round Table

Debbie KhodraJames

facebook.com/dazzlethemag

Keddy Lesporis:

Cricket’s Regional Shining Light

Choosing the Right Phone for Mobile Gaming

All About the

Issue 7

facebook.com/dazzlethemag

Christine Charlemagne

Dale Elliott

‘I was born to make Music’

‘UNTOLD STORIES touching hearts and changing lives!

The Amazing �e��t���e�efit�� of Pineapple

Kendell & Vanessa

Roberta Polius -Desir

Aiming to raise the bar in Business Law

Young, Empowered and Savvy and Making a Difference in Business

Turns Bridal Dreams into Reality Try me!

Smart TVs Gaining Popularity Worldwide

Issue 13

The Virtuoso:

Sherwinn ‘Dupes’ Brice

Inspiring a generation of Caribbean musicians

facebook.com/dazzlethemag

Junior Achievement Our Stories of Success ‘Don’t Judge Me by the Colour of My Skin’ Breaking Boundaries: the amazing art of

Kimberly Solana

Feel the Riddim, Catch the Vibez The VERVE – St. Lucia’s Hottest Party Spot!

Miguel ‘Migz’ Joseph

Shoe Smarts – Choosing Footwear That’s’ Right for You

Heidi St. Clair

Child Care Visionary & Gutsy Entrepreneur

Marvelon “Stixx” Mitchell

Master Drummer & History-Maker

Kurt Elibox Corniel Lionel

Blazing the tracks!

facebook.com/dazzlethemag

The WAZE app is Here!

Shoe Rehab Helps You Walk with Flair and Style

Mandisa Morrison Your Nail Shape Vocabulary

Issue 17

8 Tips to Lose Weight and Keep it Off

Should you do a business plan?

Coach on a Mission

Peter Philogene

taking Youth Football to the Highest Level

Leslie Collymore AIM-ing to take Digital Marketing to New Heights

Aimran Simmons

Presenting ‘Belle Portwe’ – Anything Else will just be a PICTURE

Entrepreneurship…

Ready, Set, Go?

Try me!

facebook.com/dazzlethemag

Issue 15

Rise of a Music Maestro: Nothing and No One Can Keep Him Down

Daniel Marcion

How to Get Your Site Top Spot in Search Results

6 Reasons you Should Upgrade to Windows 10

The Redmi 2 – a Budget-Friendly Powerhouse

How to Start a Side Business and Earn Extra Cash

Issue 14

‘Know where you are, and where you want to get to’

Interest Rates Basics: how they affect you Try me!

facebook.com/dazzlethemag

Sedale Simei

goes in ‘Deeper Than Soca’

Nurcia Paul

Try me!

Goretti Lawrency: Why Customer Retention is so Important

Issue 10

Coaks

St. Lucia’s Undisputed King of Comedy

Suicide Prevention How to Help Someone who is Suicidal

helping companies discover how Simple HR can be

PROSAF Champions the Cause of Sexual Abuse Victims

Stay Fit and Trim with a Fitness Tracker

IA

Issue 4

weaves more than just another stylish curl

Behold, the Power of Twitter!

Part II

Kyghan Morthley

Superman HD

Filmmaker Extraordinaire

Do You Know the Facts About Your Allergy?

www.facebook.com/dazzlethemag

A Rising Star in St. Lucian Business

TH INDE 34

www.facebook.com/dazzlethemag

Issue 3

Latoya Mitchell

Michelle Serieux INT LUC SA

Try me!

www.facebook.com/dazzlethemag

Darcel Frederick

NDENCE PE

www.Dazzlethemag.com

Try me!

Moto 360 – the Perfect Fashion Statement

Issue 18

1

Herma Demacque Quit Procrastinating and Just Do Something

A Royal Voice Making Big Waves

Avocado Cheesecake

Candy Nicholas Leading St. Lucia Back to Healthy Eating & Natural Living

Jimmy Francis

J’s Wrap Citi-Home of Low-Calorie, Diet-Friendly Fast Food

Try me!

Try me!

Tempered Glass

go online to dazzlethemag.com to subscribe now www.dazzlethemag.com

DAZZLE 51

52 DAZZLE

www.dazzlethemag.com