Dazzle Magazine Issue 22

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Masana Morrison

‘I was Destined for Radio’ How to Overcome a Creative Block

Issue 22

Daran Rosemond

Kink Imprints – the Fashion House of Unique Styles and Self Discovery

O’Neal O’Jay Joseph

Music Man Making Waves on the High Seas

Anya Whitfield

Juggling Work and Family Life and Holding it all Together Try me!

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from the publisher

F

ive years ago I had an idea to start a magazine and its vision was to feature young entrepreneurs and professionals. The aim was to create a medium to showcase their accomplishments and the levels of commitment it required in order for them to achieve their dreams.

I wasn’t too sure how to begin this new venture, as being entrepreneurial was new to me. I’ve always been a career-driven individual, however, and because of my determination to make my ideas work I slowly transformed into an entrepreneur.

Five years down the line and twenty-two issues later, Dazzle Magazine is still going strong and there are no signs of us slowing down. I would like to congratulate the individuals who we’ve featured over the years, as they’ve made the magazine spectacular with their inspiring stories. We’ve even taken the story telling to video via Dazzle Hangout on YouTube.

I personally would like to thank the readers for all their support and also all the companies that have made a valuable contribution to the development of Dazzle Magazine.

As Dazzle turns five, we promise to continue delivering fresh and exciting content, and we also look forward to introducing lots of fantastic products from the Dazzle brand to our readers.

With that said, I wish you happy reading and hope you enjoy Issue 22.

Please remember to Like us on Facebook, subscribe to us on YouTube and follow us on Instagram. If you wish to provide feedback or recommend features, please do so via our website (www.dazzlethemag.com).

Rankin Morgan Publisher/Managing Editor

Dazzle Magazine is a dynamic Saint Lucian bi-monthly publication that provides muchneeded exposure to young professionals and entrepreneurs, and established businesses. It covers an array of topics and categories key to starting and running a business. It also offers practical advice on everyday living, tips for a healthy lifestyle and interviews with popular and up-and-coming personalities.

Dazzle Magazine is designed to appeal to a diverse range of readers but is especially targeted at working professionals and business owners between the ages of 21-50 years. We provide our advertising clients with value for money by offering them a powerful medium to market their products, offer deals and build their brand. Best of all, we give them the opportunity to be a part of a nationwide and online marketplace of actively engaged consumers who are ready to buy, all at an affordable price.

To advertise in Dazzle Magazine, contact our sales agent via telephone (758) 452 0123 or email advertising@dazzlethemag.com for more information and terms and conditions.

table of

contents

Features

16. Daran Rosemond - Kink Imprints - the Fashion House of Unique Styles and Self Discovery 22. Masana Morrison - “I was Destined for Radio 28. Ayna Whitfield - Juggling Work and Family Life and Holding it all Together 36. O’Neal O’Jay Joseph - Music Man Making Waves on the High Seas

Professional Progress

14. Buying vs Renting a Home – What’s Best for You? 20. How to Overcome a Creative Block

Mastering Marketing

10. Why Your Brand is More Important than Your Product

Health & Fitness

13. The Amazing Health Benefits of Papaya 26. The Amazing Health Benefits of Running

Publisher Rankin Morgan Editor Tony Williams Sales & Marketing Huanna Leon Alana M.I Morgan Art Director Aldrin Henry Contributors Sydel Charles Akil Dathorne Angela St. Denis Nakita Edwards Dahna Jn Charles Imran St. Brice Tony Williams Photography Amil Alforce Randel Harry Aldrin Henry

Lifestyle

34. I Can’t Figure Out My Hair Type / All I See Is Hair

Eating In

42. Roasted Salmon in a White Wine Sauce

Gadget & Gizmos

40. Go Pro - Revolutionary Camera That Changes How You Experience the World

Daran 5RVHPRQG

Masana Morrison

Kink Imprints – the Fashion House of Unique Styles and Self Discovery

‘I was Destined for Radio’ How to Overcome a Creative Block

2ł1HDO O’Jay -RVHSK

Music Man Making Waves on the High Seas

Out & About

Anya :KLWğHOG

44. Out & About

Juggling Work and Family Life and Holding it all Together

Instagram

46. Its Avocado Season

Issue 22

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Try me!

Revolutionary Camera That Changes How You Experience the World

On the Cover Anya Whitfield

contact us

28

For more information visit us at www.dazzlethemag.com or call us at 758.452.0123

36

22 16

//Feature

Anya Whitfield

Juggling Work and Family Life and Holding it all Together pg. 28

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Why Your Brand is More Important than Your Product

By Imran St. Brice

O

ut of the many dynamics of entrepreneurship, branding and product are crucial to business growth. How you develop them will determine not only how successful your business is likely to be but also people’s perception of your product/service.

In an ideal world, your relatively superior product is going to attract customers and keep them coming back for more. But as you know, this thought overlooks the brand factor that we all pay so much attention to.

Here’s how Seth Godin defines it: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” So, if you thought your brand was just your logo, think a bit deeper.

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The truth about brands and products are that people are more interested in buying into a particular lifestyle than a good product. For example, you’re going sneaker shopping with a fair amount of money to spend. Air Jordan or Puma? As long as you’re aware of the two brands and the lifestyles they represent, you’re going to grab those Jordan sneakers. The Puma may be just as comfortable, probably more attractive, possibly even more affordable, but what draws so many customers to brands like these is the lifestyle that they represent, and people are willing to pay the price for it.

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Does this mean a lackluster product will generate booming sales if the brand is top-notch? Not exactly.

Quite a few of the brands that we love now started off with an ‘okay’ product and a stellar brand idea. They build on that brand until they get to a point where it is almost infallible, causing sales to naturally pour in.

So how exactly does this come to be? One of the most effective ways is through advertising. The stories you tell and the messages you send out in every second of your ad will have an effect on what your brand is perceived to be.

More specifically, your goal should be to INSPIRE, not INFORM. Listing facts about your product can be plausible, but the defining moment is when you can convince your audience that this fact/product can add value to your life.

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Another helpful tip is to develop a highly human connection between your brand and your intended audience. Most ads from the brands that we love feature actual people in real-life situations, sometimes similar to what we go through. Alternatively, good ads show us what a particular product could add to our lives. Another example; Red Bull, or even Gatorade ads, associate an incredible athlete’s lifestyle with the product. It’s that simple. Portraying a fun, extreme, competitive lifestyle and then appropriately tossing your product in there as a medium for attaining that lifestyle, is how consumers are convinced to buy into your brand and not just your product.

How do you apply this? It all starts before you grab a camera to start shooting a gripping ad. Instead, consider your product and determine how it can improve on someone’s life, enough that they would care about it. Position yourself as the brand of choice for everyone sharing the suggested mindset and lifestyle. In addition, understanding your customers’ needs and using that information to create a unique and relatable voice for your company, sets you apart and builds customer loyalty.

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//Feature

Daran

ROSEMOND Kink Imprints – the Fashion House of Unique Styles and Self Discovery

pg. 16

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The Amazing Health BeneďŹ ts of Papaya Fights Cancer

Regulates Menstrual Cycle

Relieves Toothaches

Improves Immunity & Heart Health

Boosts Digestive Health

Reduces Acne & Burns

Helps Lose Weight Effective Against Intestinal Worms Treats Macular Degeneration Caution: Avoid intake during pregnancy

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DAZZLE 13

Buying vs Renting a Home – What’s Best for You?

by Nakita Edwards CFA, FCCA

Y

ou are an uncommitted, single and independent young professional who has just turned 30. Self-sufficiency is the name of the game – you have stable income from your dream career, you’ve just paid off your car loan and you can splurge intermittently on fashionable Nine West shoes and Calvin Klein dresses.

However, there is one piece of life’s puzzle which doesn’t fit – you still live with your parents. While this allows you to revel in countless benefits like free laundry facilities, companionship and most importantly, readily available food supplies, you are at that individualistic stage where you are coming to your own. You feel that niggling need to decorate your own space and to entertain at your discretion, 14 DAZZLE

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without requesting permission from a third party.

You have decided that it’s time to move on and move out and visit local real estate sites to identify key comfortable residences. You contemplate, “should I explore the rental section or should I bite the bullet and buy my dream location.”

At the age of 30, it is highly unlikely that you are liquid enough to buy a place without getting a mortgage. Simply put, a mortgage is a property loan which is repayable over a set number of years.

The creditor’s security for this loan is the property acquired. Therefore, if your monthly payments cease, the creditor has the right to seize the property from you.

Renting, on the other hand, involves the payment of a fixed monthly fee to a landlord for tenanting his property. This payment is governed by a rental contract, which is usually renewable at the end of a fixed term (normally one year).

The key features of each option which you should consider include:

Mortgage and Rental Agreements Comparisons

Evidently, from Table 1 above, a mortgage requires you to have a higher and steadier cash inflow. The current price of a 2-3 bedroom house on the island, ranges from EC$500,000 - $1,000,000. Under a rental, the minimum rate for a modern, well-kept and welllocated 2-3 bedroom residence ranges from EC$1,500$3,000. Let’s say you decide on a 2 bedroom modern apartment, with the following mortgage and rental characteristics:

Over your remaining 57 years, the cash flow impact per option will be as follows: The above computations scream out that it is more economical to rent. However, you are a forward thinking, enterprising individual and realise that there are many income-generating opportunities which exist from holding a property under a mortgage.

These include renting and or reselling your property at the end of the mortgage term. Clearly, you and your estate will also be enriched by a valuable asset which is transferrable to your heirs. Such avenues can bring substantial gains which would hardly be realized from the rental option. In addition, most mortgage agreements allow you to pay more than your fixed monthly payment without incurring penalties.

Therefore, this can lead to a lower mortgage cost altogether.

Your decision to rent or buy rests solely on your longterm life goals and cash flow capabilities. Being young and progressive, you may decide to buy a fair-priced property and hold it for a period of time. You can then make a large profit through reselling or leasing when the local real estate market recommences an upward trend.

Fortunately, this is one of the many critical financial decisions you will have to make as a young adult. Isn’t it exciting to be one?

Nakita Edwards is the Director of DCIC Professional Services.

Mortgage vs Rental Scenario

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Daran

ROSEMOND

Kink Imprints – the Fashion House of Unique Styles and Self Discovery

I

By Imran St. Brice

n today’s world, standing out is perhaps our biggest underlying goal in everything that we do. We all aspire to emulate something or someone, but our uniqueness ultimately shines through everything that we do. But how does one stand out in a crowd wearing similar threads?

The answer is Kink Imprints. From t-shirts, to jeans, caps, bags, and plenty of accessories in-between, all of them can be customised to show your style at this popular store. Dazzle Magazine got the chance to chat with the brains behind the business...

Daran Rosemond is an entrepreneur of a T-shirt printing and accessory business called Kink Imprints.

Daran: The way I see it, an entrepreneur is someone who’s a risk taker; who would do whatever it takes to climb and succeed in whatever field they’re in.

What drew you to this field of business as an entrepreneur?

Daran: I was drawn into this type of business because I got influenced by my younger brother. He was into dancing and a friend of his was into videography. So I got them to merge their talents and post it online for a larger crowd to see. After that took off, I noticed that my brother’s style of clothing wasn’t the kind of clothing you’d normally find here in Saint Lucia, So I started a retail clothing company called Vladrozr.

Eventually, I took it to the next level and it evolved into Kink Imprints. Plus, with my longstanding passion for being a visual artist, I used it as a way of making Kink products even more unique.

How did you successful?

initially

become

Daran: It’s just about having faith in God and faith in what I’m doing. I’m always trying to be different, and out of the box. More importantly, I kept taking 16 DAZZLE

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risks and they’ve benefitted me. I always listen to my instinct and intuition. Others would try to convince you that it would not be worth the risk, but as an entrepreneur for about 7 years now, I understand how risks can be rewarding...but first you have to take them.

bicycle to get that motorcycle sound when I rode it.

From then I continued watching lots of videos and reading magazines about professional bike riding.

Because I was passionate and talented I kept at it up to this day. I’ve even rode in the United States of America and quite a few Caribbean islands.

Describe the defining moment when you knew that this is what you wanted to do

How did you build your clientele?

Daran: There was no ‘one moment’. But I realised that generally, everyone wants to be themselves; they want to be different and unique. When it comes to the clothing industry, no one wants to buy a piece of clothing and see someone else wearing the same thing, especially in a small country like ours. Because of this, Kink Imprints was born, to give each person the chance to create their own identity with their clothing. That’s what I believe the brand represents.

fun facts

Best advice youve received?

Stay humble. Focus on what youre doing.

Favourite vacation spot?

Miami Your biggest supporter?

My girlfriend and my mom If you could have one superpower what would it be?

To make everybody happy!

What were your childhood aspirations, career-wise?

Daran: I always wanted to be a professional motorbike rider. I truly believe it was passed on to me from my mom because she was a rider herself. She rode bicycles with her brother and sister when she was growing up.

Plus, my older brothers were into it as well. Me being so young, I wasn’t really into it until a particular day.

When I was 3 years old, my brother was flipping through the channels and I saw a bike flying through the air and instantly asked him to put it back and from then it stuck with me. Then I started to run around with diving goggles over my eyes and a stick that I’d use as handlebars on my pretend bike, running over the sand bumps around my house.

Later on, that same brother bought me my first bicycle from his first paycheck when he started working. I’d put a plastic bottle on the back of that

Daran: I had a loyal youthful following from my Vladrozr store. Back then, when customers came in to buy apparel, I’d mention that they could also get their custom printings done and a lot of them gravitated to that service.

At Kink Imprints, the quality inks and materials that I use as well as word of mouth, is what brought in lots of attention initially. For me it’s the best form of marketing because when you provide excellent customer service people naturally come back for more and they tell their friends about it.

What do you learn from your competitors and how do you use that to improve on your own craft?

Daran: I studied the market and noticed that the majority of printers on the island were into massproduction. I noticed that the individual who wanted 1, 2 or 3 shirts were left out. Naturally, I sought out to fill that gap and provide for an already present audience.

What are the most important lessons you’ve learned in your years of experience and how did you learn them?

Daran: First of all, you have to be disciplined and focussed. I faced a few significant setbacks and instead of closing the doors of my business, I applied that principle to my experience and kept going.

Overall, I see them as good experiences because it made me stronger and I learned from them. I believe it happened for a reason and if it weren’t for it, I wouldn’t have been where I am today.

How does the future look for Daran?

Daran: A big expansion!...I plan on going into embroidery and laser printing on apparel. It’s a totally different type of printing and I think it’s going to be huge success.

We wish Daran all the best in his endeavours and we hope he continues to inspire others to follow their dreams! www.dazzlethemag.com DAZZLE 17

//Feature

Masana MORRISON ‘I was Destined for Radio’ pg. 22

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How to Overcome a Creative Block

By Akil Dathorne

I

t’s happened to the best of us, at the worst of times – creative block! Whether you’re a food caterer enticing your would-be customers with exotic dishes, a graphic designer showcasing their most creative inventions, a hair stylist promoting your business with extraordinary styles or you’re launching a brand new product with your own unique style and brand - there will be seasons of highs and lows for inspiration.

Creativity can also be expressed in your marketing strategy. It requires thinking outside the box by trying new and different strategies to reach your desired business goals. The question is, however - what do you do when slammed with a wave of dwindling creativity in the middle of a project?

Take a break For starters, the one thing not to do is completely abandon the project. That would be a waste of an idea, which would prove ineffective in your bid for success. Rather, seek out fresh ideas from outside your current sphere of thinking. Allow your mind to explore 20 DAZZLE

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further and broaden your scope without limiting yourself to the present topic you’re stuck on. This way the inspiration is not forced or rushed and you might even have a fresh perspective or more brilliant ideas to add to your project!

Exercise Have you ever sat down to work and found it almost impossible to begin weaving your creation, let alone staying awake? This is sometimes caused by inactivity, and some exercise would be the ideal remedy. Whether you head out for a brisk walk or a mild jog, a bike ride or a home work-out – it’s a scientifically proven

fact that people who exercise regularly enhance their cognitive abilities, which, in turn, promotes creativity.

Professor Lorenza Colzato, cognitive psychologist of Leiden University in the Netherlands, found that people who exercise four times a week were able to think more creatively in solving problems than those with a sedentary lifestyle. According to Professor Lorenza, “Anecdotal literature suggests that creative people sometimes use bodily movement to help overcome mental blocks and lack of inspiration.”

Break the Mould Routine can be stifling to your creativity. The truth is, our everyday lives have been patterned after the habits we adapt to – wake up, go to work, encounter much of the same, come home, go to bed and do it all over again tomorrow. However, one way to break that mould is to do the opposite of what you do ordinarily.

Even if it re-structures your own patterned behaviour, approach the tasks you’ve grown accustomed to from a different perspective. It will engage your brain and induce it think of creative solutions to the issues you’ve dealt with routinely, especially if you’re a aspiring entrepreneur with creative talent who’s stuck in a mundane job. Believe it or not, this can boost your creative genius tremendously.

Keep a notepad handy A jolt of inspiration may come unexpectedly without you seeking it out, especially after a creative dry spell.

Keeping a pocket notepad handy would ensure that you get that spontaneously brilliant idea down on paper. Remember, creativity is all around – it could be the words of a song, witnessing a scene while on a bus, a bumper sticker on a car, a poster, or random conversations with a stranger or friends. With all this creative genius floating around, you shouldn’t chance it slipping away by trying to commit them to memory.

Writing down your ideas as they come will give you a solid place of reference for future projects. Especially for those times when the flicker of invention is dwindling.

There are many more inventive ways to dispel the creative block that catches us off guard from time to time, but these are proven methods to keep the juices flowing. Whether you own a business, work for a company or you’re planning to start your own creative venture, when it comes to creativity, you can always make something out of nothing. In the words of renowned poet, C.S. Lewis, “You can make anything by writing.” Apply this saying to your creative skill and amaze yourself with unbound possibility.

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DAZZLE 21

Masana MORRISON ‘I was Destined for Radio’

A

by Angela St. Denis

“

Wise Woman wishes to be no one’s enemy; a wise woman refuses to be anyone’s victim”.

Maya Angelou Masana Morrison, the morning voice on The Wave radio station has displayed her wisdom by capitalizing on every opportunity that came her way to solidify her place as one of St. Lucia’s top radio personalities. Moreover, she has the distinction of being the only radio broadcaster to serve as a spokesperson for both mobile providers.

Dazzle Magazine sat down with Masana to get the full story.

Many of us have heard the voice and the name, but who is Masana Morrison?

A simple individual who enjoys music, movies and fun.

Tell us about your background and how it influenced where you are today?

I think it was just meant to happen.

At first I wanted to be a lawyer, then a psychiatrist. However, working in radio was always a desire. As a child I would fall asleep by the radio or walk around the house interviewing people.

When I look back at home videos, I conclude that this path was destined for me.

How were you introduced to radio?

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When I left college in 2007 I planned to continue my studies in Miami but I felt that I needed a break and that I should experience what the working world was like for a while. I applied for an admin job at Radio Saint Lucia.

While there, Garfield Alexander (the head of programming), invited me on the station’s Christmas Kaleidoscope show and that was it.

From then I was on the outside broadcast team, visiting schools and interviewing teachers. It was an eye-opener for me. When my stint ended, Garfield advised me not to stop because I had “it.” In my mind I thought “where else can I get this opportunity?” Then, in 2009, Tony Paul who was at the time the Program Director at Hit Radio wanted me on the station, and during my three years there I chose to use this opportunity to learn the nitty gritty of radio and stand out. I had my own mid-morning show and got into production and voicing of commercials. Michael Rogers called me one day and I made the move to The Wave. It has been seven years and counting. I started with a mid-morning show and currently, I am on the early morning program with Mike, he saw alot of potential in me and was constantly pushing me to go further. I also do programming, production, graphics and promotions. Outside of radio, I present the Business News on Choice TV for the past three years.

Further, opportunities such as hosting, presented themselves over the years.

fun facts

St Lucia Business Awards, St Lucia Jazz among others.

Becoming an ambassador for both LIME (at the time) and Digicel (doing billboards and all that), and working closely with Massy Stores as being their ‘corporate voice’ to name a few.

What does your profession require of you?

I need to be up to date on everything happening, locally, regionally, internationally, in music and entertainment, and it’s important to have a lot of general knowledge. As a media person I must always be prepared for whatever comes next.

Does it require you to listen to your competitors?

I listen to everyone; we all have a different style and approach, which is refreshing. I appreciate everyone for their unique contribution because, at the end of the day, we have to work together. I have experienced the bad side of this industry where others believed I was doing ‘too much’, hosting of events and stuff and tried to block the opportunities for me. But my

First thing that comes to your mind.

Food.

One song that cheers you up.

Dennery Segment.

Most embarrassing moment on air.

Errors made live; ripping on the stage at a show.

Your biggest fear.

Not accomplishing what I set out to achieve for myself.

Your favourite catch phrase.

Hi boo, (I use this for everyone).

Favourite quote.

As you think so shall you be.

How many years have you been in the field and share some key moments that molded you as a professional?

I have been in the field for approximately 11 years.

Most of my learning was by trial and error, very few things were taught to me. With this in mind I propelled myself to work harder at being the best. The opportunity to interview persons from all walks of life opened my eyes to a lot whether it be a minister, an artist or a singer there’s so much you could learn from others. For sure hosting of prestigious events like the

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DAZZLE 23

faith is strong and I truly believe there is enough space for everyone to shine without having to step on each other’s toes or ‘fight down’ anyone. No one can stop what destined for you.

believe there’s nothing I can’t due and that keeps me motivated.

What’s your favorite part of your job?

I never give this much thought; everyone inspires me.

Faith is my biggest soul feeder. I read inspirational quotes and writings to keep me positive and focused on what I set out to achieve. And I pray….alot! Life is hard no matter who you are or your profession, so I choose to consistently surround myself with positivity. “When you change the way you look at things, the things you look at change”.

I get paid to be myself. I don’t need to put on a show or try to be someone else.

Which part of your job do people understand the least?

People think it’s easy because it appears as though we just talk into a mic. However, we must be able to captivate, engage and retain various types of listeners.

It could be mentally draining.

How supportive has your family been of you pursuing a radio career?

My family members are my biggest cheerleaders, especially my big sister Mandisa, her words of advise really keep me going. My best friend Anna-Lee who always used to say I would be doing this in the future constantly reminds me of all I have achieved.

Sometimes, when I say this (job) is not for me, they

Who is your role model?

What impression do you want to leave with your listeners and aspiring radio broadcasters?

Be strong, develop a tough skin. Keep believing in yourself and don’t stop, no matter what. Everyone has an opinion. Their thoughts are not your reality.

Masana displays a high level of tenacity and is determined to succeed by making the most of every available opportunity for personal advancement. The Dazzel team cheers her on and encourages her to maintain a positive attitude, knowing that the sky is the limit.

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DAZZLE 25

The Amazing Health Benefits of Running

By Imran St. Brice

R

unning is one of the few things that we do, both as kids -during playtime- and in our adult lives, for various reasons. It is a very accessible form of exercise for most people. However, to really feel the benefits, it’s imperative to keep in good form and pace yourself, as with any other sport.

Some of these benefits derived from running include:

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Improves Heart Health: A study in the American Journal of Cardiology in 2014 found runners had a 45 percent lower risk of dying from heart disease when compared to people who didn’t run. In addition, running strengthens heart muscles and gives the heart a better resting rate to ensure that you have a better night’s sleep.

Facilitates Weight Loss:

Pace Yourself:

Before you skip this point, it’s just as important to know that running not only helps you trim down on body fat, it also helps you maintain good body weight.

Furthermore, reducing body fat also decreases your risk for heart disease.

Among the many benefits to be gained from running, arguably the most important – and one that will enable you to reap the full rewards of this healthy activity - is pacing. Too much running, as with anything else, can put you at a disadvantage. The key is to start off at a point where you’re just about comfortable, and at the same time it gives you the leeway to adapt your stride. With that said, strap on your shoes and get going!

Gives a Confidence Boost: Regular physical exercise has been known to improve one’s confidence and self-esteem. The science behind this is that your body releases endorphins that trigger a positive and energised feeling. Some runners even describe the feeling after a good run as ‘euphoric’.

Also, running is a recommended way for stress relief as the entire body is engaged in the period of exercise.

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DAZZLE 27

A

mother of two sons, Anya Whitfield prides herself on being a devoted mom and, as she so proudly put it, her husband’s number one fan and supporter.

A certified chartered accountant, Anya has been the Operations Manager at Mediazone Productions Inc for the past four years. She once dreamed of becoming a model and actually gained some experience in that field during her latter days at St. Joseph’s Convent, and later as a student at Sir Arthur Lewis Community College. While this might lead one to think that she was your typical teenage girl with fairy tale dreams of living the life of a virtual princess, her career aspirations were nothing typical for a girl back then. It was certainly an unconventional choice given the stereotypical views people in small societies like ours tend to have of women’s role in the workplace.

Dazzle had the pleasure of speaking with Mrs. Whitfield to learn more about this driving force behind Mediazone Production who has shown herself to be one of those ambitious young female professionals striving to shatter glass ceilings while balancing work and family life

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Anya Whitfield

Juggling Work and Family Life and Holding it all Together

by Dahna Jn Charles Dazzle: As a youth growing up, what were your aspirations?

Anya: I didn’t have any of the conventional career aspirations, say to become a doctor, lawyer or teacher.

I developed a love for information technology at secondary school with math as my second favorite subject. So after secondary school I knew that I wanted a career in the field of IT.

Anya: I went to the interview wondering why they would be interested in someone with my qualifications. The managing director explained that ever so often in his yearly recruits he looks for people in STEM (Science, Technology, Engineering and Mathematics) fields, and that year I was one of two successful candidates who fit that profile. I was happy to be in an accounting environment, which had always been a goal of mine.

Dazzle: How would you describe your current line of work and what does it entail?

Anya: My current line of work is very complex. As the Operations Manager at Mediazone Productions, I handle the core areas of finance, administration, human resources and the overall strategic management of all the other areas.

She was hired as a financial auditor and within five years was given the opportunity to learn IT auditing through the partner firm in Barbados, thus becoming the first female certified information systems auditor in Saint Lucia.

While her portfolio is wide ranging, Anya wouldn’t call herself an expert in the field as media communications is not the discipline she formally pursued. In fact, she humbly says she is far from an expert but she is learning a lot in order to get the job done effectively.

As a chartered accountant, she is able to perform the finance and administrative duties more naturally than the media aspect of the work.

Her career literally and figuratively took flight as she travelled the region with the Trinidad office doing IT audits, and in the Saint Lucia firm, became the auditor responsible for IT audits in partnership with the Trinidad and Barbados IT offices. From there she went on to become the group IT auditor at East Caribbean Financial Holdings (ECFH) for two and a half years, following which she decided to join and support her husband at Mediazone, after the birth of her second son.

Her career journey started when she matriculated in computer science and accounting at the University of the West Indies (UWI) Cave Hill campus in Barbados.

She then transferred to the St. Augustine campus for the remaining two years, but unfortunately she had to forgo her double major and continue with a major in computer science with management studies. On the bright side, a few management electives afforded her an opportunity to enroll in some accounting courses.

However, fate would have Anya transfer her credits from St. Augustine back to the Cave Hill campus to obtain her BSc. in information technology.

She got her first break with PricewaterhouseCoopers, which was in fact the very last place she considered applying for a job with an IT degree. The interview came as a surprise given that the organization is fundamentally an accounting firm.

Dazzle: As a young female professional what trials have you faced and how did you overcome them?

Anya: When I decided to get some external help with some of the challenges we were experiencing as it relates to HR, we were trying to assess why things were as they were. It was brought to my attention that I have to realize I am a young woman in a management position and there are things that you may not be able to get away with that my husband or another male counterpart would. So gender bias has posed its challenges as well as age. And I still never paid much attention to it but it led to some introspection. I don’t let it be a hindrance to what I have to do.

Anya credits her experience in media for teaching her valuable life skills, including temperance and

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patience because the media business is challenging and dynamic. Managing employees who have other responsibilities has been her greatest challenge and at times it takes precedence over her work plan. Bearing in mind working in the media is not a 9-5 job, it is critical to consider the staff first and strategize how the work gets done.

Dazzle: Being a mother is a life-long commitment.

How do you balance motherhood, caring for your family and being a young professional who’s always on the go?

Anya: While it may be a lot, I believe that God doesn’t give us more than we can handle. It’s always difficult doing time management that is needed to juggle everything. Being a mom is the most taxing job, so having a good support system helps.

fun facts

Favourite childhood memory Dressing up in the same outfit as my mom What relaxes you after a stressful day?

Listening to my sons talk. They ask the weirdest of questions.

Favourite snack.

Fruit The last TV show you watched.

Game of Thrones Favourite song.

Agnus Dei. The advantage is that I do have the flexibility since I work for myself, so that also helps. Sometimes I wonder if I would be able to cope if I still had an 8-5 job. I am sure I would because many others before me and after me do and get it done. I try to manage knowing that these are young people that I have to take the time to mold into productive citizens, so I know I have to invest the time now. It consumes you but only to the extent you allow it to. I organize everything in my head and as much as my desk may not look organized right now, there is a method to the madness and my auditing skills come in handy.

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Also, knowing that I am supporting my husband’s dream… because at the end of the day his dream is the survival of our family. Even though I am qualified enough to land myself a very good job, supporting his dream allows me the flexibility to handle family duties, so it works out for everybody.

Dazzle: How have your contributions to Mediazone elevated the quality of the company?

Anya: I can probably point to the fact that I ensure everything we do internally and externally, is to ensure the maintenance of a high quality brand.

From the implementation of internal policies and procedures, and the creation of a formal operating structure that exists at well managed organizations.

It’s a work in progress, and to achieve that, it’s always a team effort.

Dazzle: What sets Mediazone apart from the rest of the competition?

Anya: We’re a full-service media production company.

Our quality, our team, our experience - all combined - sets us apart. We provide audio-video production at a very professional level and we compete on merit, meaning this is what we are capable of, this is what we can do, and we are hired based on that. We offer graphics design, PR services, and we also do research and marketing work with our partner in the U.S. So we do the research on the ground and they provide the support in terms of the compilation and analysis.

Anya has had quite the journey from her days as a model, to pursuing an education in a unconventional field for women, excelling at her accounting career and now putting family first by supporting her husband in running their own business. So if there was one thing she could have told herself five years ago, what would that be?

Anya: I would tell myself that you will never know how strong you are until you get there. Always ensure that whatever you do, do it to the best of your ability because your professionalism must stand out. When it comes to children, be patient. Your mother also had to be patient with you.

Dazzle: What’s in the future for Anya Whitfield?

Anya: Ensuring that I can play my part, with my team, in taking the company forward.

We wish Anya and her team all the best as she strives to achieve new goals.

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DAZZLE 31

O’NealO’JayJoseph //Feature Music Man Making Waves on the High Seas pg. 36

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Uriahs Victor - Helping Visitors and Locals Rediscover St. Lucia

I

t may be hard to believe but sometimes, tourists know more about what’s going on in St. Lucia than we do ourselves.

The fact that most of us don’t know much about the exciting touristic activities available in St. Lucia is what spurred Uriahs Victor to conceptualise BelleCarib. It is an offshoot of his company, Soaring Leads, which specialises in teaching clients how to get set up with WordPress and progress to building their own WordPress themes and plugins.

Since its inception seven months ago, BelleCarib has been offering locals and regional visitors a pathway to discovering tours, restaurants, bars and businesses within the tourism industry. Uriahs’ realisation of the importance of being able tp access such a service was underscored during his visit to Barbados.

“I didn’t know what to do when I got there and I noticed that there wasn’t a user-friendly way of finding the exciting activities in the country, much less in the Caribbean.”

In addition to that, he saw the opportunity to educate St. Lucians and visitors about fun-filled and affordable staycation ideas. According to Uriahs, business has been doing well. With plans to expand across the Caribbean, the future looks bright too!

Check them out on the web at: BelleCarib.com Facebook: @BelleCarib Instagram: @Belle_Carib Twitter: @BelleCarib

Kadeen Servin – redefining the Unique Art of Pastry Making

D

oughnuts, cinnamon rolls, rice krispies treats, chocolate-covered oreos and cake pops.

This, pastry lovers, is a small taste of what’s in store for you with All You Knead. Meet Kadeen Servin, the proud owner of ‘All You Knead’ pastry shop. The business is fast becoming the goto place for some of the most creative and mouthwatering pastry delicacies in Saint Lucia.

They specialise in personally customised cakes and pastries, although occasionally catering to weddings and baby showers. While pastry-making wasn’t her original intention, she soon realised that her skill would be put to use best when being creative with cake designs.

Kadeen holds a culinary degree and a BSc in food service management, alongside a French Certification.

After amassing her knowledge in these fields, she setup shop right here in St. Lucia.

Since then business has been amazing! “I can’t complain. At one time we produced one cake every day. Now we produce sometimes eight cakes a day, We feel really blessed.”

“The number one compliment we get is that anything our customers want we’re willing to do it...Many of my clients say make it happen and we do just that.

That’s what sets us apart. We don’t stick to tradition. I think what clients are impressed with is that we keep things professional.”

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DAZZLE 33

I Can’t Figure Out My Hair Type/ All I See Is Hair

By Sydel Charles

W

hat is my hair type? This is a question that plagues many naturals, considering that it is one of the determining factors in finding the right hair products, hair routines and even styles to suite your hair.

You are either born with naturally curly or naturally straight hair. This is due to the linking of a disulfide bond between hair proteins in the hair shaft. Hence, the amount of curl or wave in the hair would be dependent on the number of links. A person with greater links would have a kinkier pattern and someone with fewer links would have straighter hair.

To put in layman terms, there are two main hair typing systems; The Texture Typing System modelled after celebrity hair stylist Andre Walker and the LOIS Hair Typing System. We shall focus on the Texture Typing System.

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The Texture Typing System This system focuses on Types 1 - 4; which ranges from straight to kinky hair with subdivisions a - c; based upon the diameter of your wave, curl or coil.

Type 1 – Straight Hair Naturally straight hair usually very oily • Type 1a – fine & very soft hair • Type 1b – slightly coarse, thicker strands & voluminous • Type 1c – coarse, thick & frizzy

Type 3 – Curly Hair Appears to be straight when wet but curly once dried • Type 3a – loose curls, voluminous, prone to frizzing & loses definition easily • Type 3b – less shiny, coarse hair, smaller diameter curl & voluminous • Type 3c – the coarsest of type, highly prone to frizz, well defined curls, greater density & volume

Type 2 – Wavy Hair Naturally wavy and forms an ‘S’ shape • Type 2a – wavy hair with a natural sheen • Type 2b – tends to be frizzy & usually resistant to hair styling • Type 2c – coarse & thick with a high tendency to frizz

Type 4 – Kinky Hair Naturally kinky or coily hair, usually the hardest to retain moisture.

• Type 4a – usually fragile, coils are usually the size of a crochet needle & high density and voluminous • Type 4b – usually forms a ‘z’ shape, coarse, coiled tightly and densely packed, shrinkage of up to 75% of original length • Type 4c – coarse, densely packed coils, less definition & less curly pattern Remember your hair may not fit perfectly into one category, or you may find that sections of your hair fall under different categories, this is completely normal so don’t be alarmed. Now that you know your hair type or possibly types, you can find the right moisturizer, leave-in conditioner or products that generally work for you.

All the best natural!

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DAZZLE 35

O’Neal O’JayJoseph

Music Man Making Waves on the High Seas

By Tony Williams

F

or many St. Lucian youths who grow up yearning to be musicians, nothing gives them greater pleasure than the thought of devoting their lives totally to doing what they love.

Resentful of the idea of wasting their talent, they’re convinced that there’s more to life than holding down an eight-to-four job and staring at a computer screen.

Their ultimate dream is getting discovered by one of the world’s leading record labels, performing at shows before thousands of adoring fans, and becoming rich and famous. Nothing seems to deter them, least of all the views of friends and family warning them against giving up a steady job for what seems like a pipe dream.

O’Neal O’Jay Joseph, popularly known as O’Jay, is a young St. Lucian musician who is living his dream and proving that if you want something badly enough and work at it hard enough, ultimately your dreams will come true.

O’Jay – like numerous other Caribbean musicians - has discovered that there are other ways to make a good living from playing music besides becoming a world-famous, super rich musical superstar.

One way is by playing for tourists aboard a cruise ship.

An accomplished keyboard player who is passionate about music, O’Jay is also the leader of the four-member band, Protégé, which he put together.

They perform on the TUI Discovery cruise line.

With dozens of cruise lines to choose from, many of them expanding their fleets - and considering that the Caribbean remains the top destination for cruise ships - there is no shortage of opportunities for talented Caribbean musicians looking to get signed up by one of them.

O’Jay feels quite proud to be part of the TUI Discovery crew. In addition to him and his band being part of 36 DAZZLE

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the ships’ outstanding cast of performers, he enjoys the distinction of serving as the Musical Director onboard the TUI Discovery. The Musical Director is in charge of the ship’s entire music department, serving as a liaison between the cruise director and all the other musicians. He/she oversees the scheduling of all onboard musical activities. O’Jay is the only person from the Eastern Caribbean to have held this position.

Happily married and the father of a three-year-old son, O’Jay looks forward to joining his family in St. Lucia whenever he’s away from the ship.

What’s it like working on the cruise ship?

In a chat with Dazzle Magazine, he raised the curtain on the spectacular entertainment world of the TUI Discovery and its aim of delivering amazing productions and creating an atmosphere of fun and excitement for the guests. He also spoke about his evolution as an artiste and the challenges he has had to overcome in order to get where he is today.

Normally, if we have a show in the theatre we have sound checks to ensure that the tracks and equipment are working properly for all the musicians, and everything goes well during the show. The production manager and I have to be constantly communicating with each other. Afterwards, we have a tech run. That’s when all the dancers and the singers come together.

Although it’s not the actual show, it has to feel like it.

So any adjustments required have to be made at the tech run. We have two shows during the night. From 8:15 to 9:00 and at 10:15. We do that three times a week. On regular days we have to schedule the bands for regular pool sets and sets at other lounges around the ship. It’s a very easy gig to be honest, not like on other ships.

First off, tell us a bit about your background.

O’Jay: I attended the Bocage Combined School, the Leon Hess Comprehensive and thereafter the Sir Arthur Lewis Community College Division of Technical Educations Management Studies where I did business studies. On leaving school I worked at Cable & Wireless as a customer service representative. During that time I became interested in music. Subsequently, I worked at Home Depot as an accountant. After that I took up music full time.

I started music quite late – when I was 21. I grew up in church and was exposed to lots of gospel music.

My family has a musical background. My Dad plays the bass guitar and he’s also a pastor. I used to be just a regular kid playing tennis and taking part in sports. However, I did have an ear for music. I could usually tell when someone was singing off key or the chords were not quite right. But at that time I never really pursued music, in terms of deciding this is what I want to do.

When and how was your band formed?

O’Jay: I started Protégé about three years ago with a group of St. Lucians – Tevin Bailey. Lerris Marius, the drummer and Shawn Lamontagne, the vocalist. I then submitted a proposal to the cruise ship company and we got accepted for the gig. We’re a party band and because of that we have to be as versatile as possible. You can’t just play reggae or calypso, your music has to be more diverse and you have to perform other genres like disco and Latin, among others. As a musician, if you don’t do this you get left behind.

O’Jay: I’m the Musical Director of the theatre onboard the TUI Discovery Cruise Ship owned by Thompson Cruises. I’m the first person from the Caribbean to hold this position. There are two new TUI ships in the fleet of 6 – TUI Discovery 1 and TUI Discovery 2. As Musical Director, I was involved in the launching of both ships which were rebranded during the past two years.

What do you consider your biggest accomplishment to date?

O’Jay: For me it’s being the Musical Director and Band Leader for a multi-million-dollar organization.

I think for me, and for my country, that’s a big accomplishment. There’s nothing more satisfying than when the Cruise Director introduces you on stage to the guests as the MD. You feel good getting that kind of acknowledgement, especially coming from a tiny island in the Caribbean and working with people from the bigger countries, like Jamaica. UK, Russia,Croatia.

And sometimes I’m responsible for all these people musically. You learn to respect different cultures because, as much as music is a universal language, every country has its own musical culture. If you’re open, you embrace it and appreciate it for what it is.

When you’re back home in St. Lucia, how involved are you in the local music scene?

O’Jay: Before I became the Musical Director with the TUI cruise line I worked with Teddyson John.

We started a band called TJ Project. I helped in the production of some tracks for him as well when he just started. I’m also the current Musical Director for Michael Robinson. I produce and write for him. Living Life, I produced that, and co-wrote it as well. I also

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work with a bunch of local artistes like Barbra Cadet, Ronald ‘Boo’ Hinkson, Sherwinn ‘Dupes’ Brice. I try to keep in the loop whenever I’m on island.

What would you consider your most memorable experience on stage?

O’Jay: My first mainstage gig with Rob Zi Taylor. He actually gave me my first break as a musician. I assume he saw in me something that others didn’t. I started playing in 2007 and turned professional in 2008. We [SOULFOOD] managed to pull it off and I remember feeling so important when they called us out onto the stage. That was my most memorable moment. And when I got on that stage, I got hungry for more.

that you swim without even putting your head above water. Do so only when you know that you’re close to where you want to be. That way you’re not distracted by anything around you. Just keep focussed on your goal and know what direction you’re swimming, and just go for it. Another thing is don’t just think locally.

St Lucia is like a pebble in a huge ocean. Think globally.

If you could move the world then you will be surprised how people will recognise you.

What challenges do young musicians face in St. Lucia?

O’Jay: People assuming that being a musician is not a career. The way the industry is going right now, it’s the easiest way to make fast money legitimately. But it’s a very difficult industry to work in. When I decided I wanted to be a fulltime musician, people said to me, ‘Do you really want to do that? Why would you want to leave a steady job to become a musician? There’s no future in that.’ People assume that when you work in the hotels, especially coming from a Christian background, you’re ‘in the world.’ You know that religious mentality of ignorance - uneducated people making statements they don’t even know [anything about.] So I got a lot of that. And then, of course, you have the attitudes of some of the musicians as well. In the music environment every band that you enter is a different culture and you have to learn to adapt to whichever one that you’re in.

What is your key to success and how do you stay at peak performance?

O’Jay: Self acceptance. Accepting me with all my imperfections and knowing that even though I’m not perfect at what i do, I will do it to the best of my abilities; regardless of what situation I’m in musically.

No matter where I go, I know how to represent myself the best way that I can. So for me the key to success is self acceptance and knowing what you’re worth as a musician and an individual.

What professional advice would you give to aspiring local musicians?

O’Jay: Practice. Practice. Practice. Don’t allow negative energies to deter you from where you want to go or to determine how you see yourself. No matter what field you’re in, as long as you know what you want and you see the way forward, sometimes it’s best 38 DAZZLE

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fun facts Hip-Hop or R&B? R&B Favourite leisure activity.

Tennis Secret talent.

Graphic artist

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DAZZLE 39

Revolutionary Camera That Changes How You Experience the World

By Imran St. Brice

G

oPro Cameras have become the number one pick for creating memories without limits, then reliving them in stunning HD quality.

While our smartphone cameras or professional DSLRs are more than capable of capturing everyday moments, the GoPro offers a range of unmatched features that make it the perfect action-cam! Here’s our main list of reasons why you should make a GoPro your next gadget.

Compact & Light Back to our phones and cameras - sure, they’ve gotten marginally thinner over the years but they’re massive compared to the average GoPro camera, which fits in an adult’s palm. In addition to being small, they’re extremely light as well, which means there’s less weight to carry around on that next jetskiing trip.

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HD/4K Video In earlier years, our tiny feature phones probably didn’t even have a camera. And even when they did, the quality (by today’s standards) would be unwatchable.

So, does the even tinier GoPro suffer from this dilemma? Absolutely not. In fact, most GoPro cameras record up to 60 fps (frames per second) video at Full HD. Not to mention the fact that they also take stunning selfie photos too! However, you’ll need to get your footage onto a mobile device to really admire the beauty of your footage as the GoPro’s 2-inch LCD display isn’t ideal for viewing.

Shockproof and Waterproof Didn’t we say “without limits?” Most GoPro cameras offer waterproofing and come in a protective waterproof case that is capable of withstanding depths

of up to 197 feet (60 meters). As for withstanding shock - this tough little camera can go tumbling down a flight of stairs at home or even a hillside on a hiking trip. Chances are it will come off without a scratch.

Of course, the durability would depend on the model and whether or not it has an added case for increased protection.

Superb Wide Angle Shots Remember having to squeeze every one of your friends and that beautiful scenery all into one photo? GoPros eliminate that issue when you’re off on an adventure with your friends and capturing the moments as they happen. The GoPro camera line typically features extreme wide angle lenses which capture a great amount of what’s in your view. Some even feature fish-eye lenses just in case you’re going for that special

look. The only downside to GoPro lenses is that they have a fixed focal length. What this means for you is that you won’t be able to zoom in or out on your subject while shooting.

Generally, these powerful little cameras come in at various price ranges and for some, are totally worth the investment. Now the choice is up to you ... Are you ready to GoPro?

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DAZZLE 41

Roasted Salmon in a White Wine Sauce ingredients 1 (1.5 lb) Salmon Filet 1 Tbsp Butter 1 Cup White Wine; Dry white is best 2 tsp Flour

1 Tbsp Chives Salt and Pepper; To taste 1 Cup Heavy Cream

method Preheat oven to 450 degrees. Place salmon on a rimmed baking sheet; season with salt. Roast until opaque throughout, about 15 minutes.

Meanwhile, in a small saucepan, melt butter over medium. Add flour, and cook, whisking, 1 minute. Add wine, and bring to a boil; reduce to a simmer, and cook until liquid is reduced by half, 8 minutes. Stir in cream and increase heat to medium, continuing to stir until warm (Do not let sauce boil). Stir in chives; season with salt and pepper. With a fork, gently break salmon into large chunks, and serve topped with white-wine sauce.

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Peter & Company Distribution

Cul De Sac Box 84-85 Tel.: 457-7000 Email: pcdwineandspirits@thegelgroup.com Distributed by Peter & Company Distribution

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DAZZLE 43

see more pictures on www.dazzlethemag.com & facebook.com/dazzlethemag DAZZLE - BLiSS

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OKTOBERFEST EN KWEYOL

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39 Likes dazzlethemag Its Avocado Season #october #creolemonth #avocado #healtyeats #organic 7

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9

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Using Facebook to market your business $PEL $PSOLğHG His journey to the top

Fiona Compton The Photographer

Issue 1

St. Lucia Youth Business Trust

Meet Crystian Alexander

Dancing Princess Shines in The Lion King

St. Lucia Youth Business Trust

Still Business Hungry As The Cell Turns 10

A Born Musician

The Right Tie COLOUR

Try me!

Romance at the 2IŵFH *RRG RU Bad? The Sky’s the Limit for High-Jump Star

Darnell Boxill Finds the Ideal Food Solution - Aquaponics

Jamie A. Peterkin Olympian and Coach Extraordinaire

Jeannelle Scheper

Super-Athlete

Makeba Alcide’s

Aiming for Olympics

DJ Barrie Hype: Shaking up the Music World

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Issue 11

Kareem Larcher

Cooks Up Culinary Wonders at the Kweole Pot

Living and Coping with Cerebral Palsy

Building Business Success through the Power of Positive Thinking

The Amazing Papaya Fruit and its Health Benefits

Do You Note?

Introducing the Galaxy Note 4

Issue 12

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Suzette

“the Hitman” out to Rule the Boxing Ring

The Untold Story of

Zaine Pierre

Wanda Octave

Living to Inspire and helping to Change Lives

DJ Levi Chin

Musical ambassador and trailblazer

Souyenne & Velika

Rainbow Events championing a New Era in LGBT entertainment The ultimate bag fashion vocabulary

David Worrell ‘Swimming is my Life’

Don’t Text and Drive – It Could Kill You!

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Issue 17

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Heidi St. Clair

Child Care Visionary & Gutsy Entrepreneur

Marvelon “Stixx” Mitchell

même bete

Junior R. Joseph

Building beyond the Mind’s Eye

Johann Deterville

Music in his veins Try me!

Try me!

8 Tips to Lose Weight and Keep it Off

Coach on a Mission

Peter Philogene

taking Youth Football to the Highest Level

Leslie Collymore AIM-ing to take Digital Marketing to New Heights

Master Drummer & History-Maker

Seasons Greetings Julian Biscette

Michael Robinson

R&B Star – Walking by Faith on the Road to Success

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Issue 10

‘I was born to make Music’

‘UNTOLD STORIES touching hearts and changing lives!

High-Flying Volleyball Star Has an Eye on the Big Leagues

The Amazing �e��t���e�efit�� of Pineapple

Kendell & Vanessa

Roberta Polius -Desir

Ginger: A Wonder Healer

Sir Lancealot

Aiming to raise the bar in Business Law

Young, Empowered and Savvy and Making a Difference in Business

Knight of the DJ Round Table

Debbie KhodraJames

Sedale Simei

goes in ‘Deeper Than Soca’

Nurcia Paul

Turns Bridal Dreams into Reality

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Smart TVs Gaining Popularity Worldwide

Issue 13

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The Virtuoso:

Keddy Lesporis:

Sherwinn ‘Dupes’ Brice

Cricket’s Regional Shining Light

Inspiring a generation of Caribbean musicians

Suicide Prevention How to Help Someone who is Suicidal

Issue 14

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Junior Achievement Our Stories of Success

‘Know where you are, and where you want to get to’

Kurt Elibox

‘Don’t Judge Me by the Colour of My Skin’

Corniel Lionel

Breaking Boundaries: the amazing art of

Why Customer Retention is so Important

Blazing the tracks!

Kimberly Solana

Goretti Lawrency:

Shoe Rehab Helps You Walk with Flair and Style

Mandisa Morrison Your Nail Shape Vocabulary

Miguel ‘Migz’ Joseph

Should you do a business plan?

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Aimran Simmons

Presenting ‘Belle Portwe’ – Anything Else will just be a PICTURE

Entrepreneurship…

Ready, Set, Go?

Try me!

6 Reasons you Should Upgrade to Windows 10

Issue 15

Rise of a Music Maestro: Nothing and No One Can Keep Him Down

Daniel Marcion

How to Get Your Site Top Spot in Search Results

Feel the Riddim, Catch the Vibez The VERVE – St. Lucia’s Hottest Party Spot!

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The WAZE app is Here!

Interest Rates Basics: how they affect you

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Moto 360 – the Perfect Fashion Statement

Issue 19

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Issue 20

1

Herma Demacque A Royal Voice Making Big Waves

Quit Procrastinating and Just Do Something

Sexual Abuse in the Caribbean - Are We Doing Enough?

How to Make Social Media Work for Your Business

Kermany Lionel

ZEN: The Premium Night-Life Experience

Avocado Cheesecake

Leading St. Lucia Back to Healthy Eating & Natural Living

Jimmy Francis

J’s Wrap Citi-Home of Low-Calorie, Diet-Friendly Fast Food

Rejuvenating Lives with a Dose of Holistic Healing

The EvaLucianary Rise of King

Elijah ‘Arthur’ Allain

Table Tennis Icon

Chris Wells

the Story of his Climb to Sporting Greatness

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Masana Morrison

‘I was Destined for Radio’ How to Overcome a Creative Block

Allidonna George

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Cherisa ‘Rissa’ Samuels ����������� a Dream

���������e�� are Not the �������t�e� World

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Yannick James

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Chromecast Experience the Bigger Picture

Issue 21

Making Dreams Come Ture with the Magic of his Lens

Sock Game Have You Check Your Socks Lately?

Maria Leo

Candy Nicholas

Jean Claude John

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Issue 22

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Kink Imprints – the Fashion House of Unique Styles and Self Discovery

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Music Man Making Waves on the High Seas

The Wavemakers:

James & Jesse

Anya :KLWğHOG

Reinvent Local Photography

Juggling Work and Family Life and Holding it all Together

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4 Things to Consider When Buying Your Next External Hard Drive

Sean Compton

Christine Charlemagne

Dale Elliott

NikkiBeides Makes Chic Jewellery Affordable

Dwayne Etienne

Fascinating Journey Through Dance

Architecture is my Passion

Coaks

St. Lucia’s Undisputed King of Comedy

Protect Your Children From Impetigo

Nicole de Gale

The Power Behind the Music – Master Engineer

Living a Dream –

Tennail ThomasWolff’s

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Issue 7

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Tempered Glass

Fitness Trainer Changing Lives One Client at a Time

Make Business Networking Work for You

Choosing the Right Phone for Mobile Gaming

All About the

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Issue 9

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The Redmi 2 – a Budget-Friendly Powerhouse

Stay Fit and Trim with a Fitness Tracker

Shoe Smarts – Choosing Footwear That’s’ Right for You

Taribba Joan

Latoya Lewis Glitz & Glamour Galore

Hustle and Flow with Rapper

Filmmaker Extraordinaire

helping companies discover how Simple HR can be

PROSAF Champions the Cause of Sexual Abuse Victims

How to Start a Side Business and Earn Extra Cash

Prenatal or Antenatal Care All You Need to Know

Filbert Salton “Kayo”

Do You Know the Facts About Your Allergy?

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In the Spotlight:

Teige La Borde

Successful Event Designer & Virtuoso!

weaves more than just another stylish curl

Behold, the Power of Twitter!

Part II

Kyghan Morthley

From Humble Beginnings to Stardom

TH INDE 34

Issue 6

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Is Emergency Contraception Safe?

Superman HD

Michelle Serieux IA

Issue 4

A Rising Star in St. Lucian Business

Are you Linkedin?

Teddyson John

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Latoya Mitchell

Wins Praise from Young Entrepreneurs

Increase Business From Your Inbox

Jermile Daniel

Issue 3

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St. Lucia Youth Business Trust

INT LUC SA

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Issue 2

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Darcel Frederick

NDENCE PE

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Revolutionary Camera That Changes How You Experience the World

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