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Issue 24
Lanadeene Rene Making Waves One Stitch At A Time
Johanan Dujon
Breaking New Ground in Regional Bio - Organics Innovation
Daly Mariatte
Ladera’s High Powered and Visionary General Manager
The Changing Nature of Advertising
Legends Carnival Band Playing Mas Our Way
Try me!
Choosing the Drone That’s Right For You
“My birthstone”
“Capture every moment”
“I love dancing”
“For my best friends”
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DAZZLE 5
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from the publisher The time to start is now.
I
f you’ve ever had a thought of starting a business, the time is now. Even though you may not have the necessary collateral, you need to begin putting things in motion. There will always be a fear of failing but it is counterbalanced by the desire to succeed. Failure is all part of the journey to success, however, one must always remember it’s important to learn from your mistakes and shortfalls and try not to repeat them. Some of your business ideas may seem inconsistent with the path you’re currently on, and this is where the fear of failure may arise. Having a full understanding of your desired business venture is key. That is why thorough research is needed. You must have a clear idea of how to go about developing your product or service, and how you can deliver it at a reduced cost to your customers without compromising quality. Be confident and self-motivated. Your passion and dedication will determine and contribute to your business’ success. This also applies to career-driven individuals. Entrepreneurship may not be for everyone. However, if you work in an organization and you are serious about your career, the aforementioned points can also apply to you. Don’t be complacent in your current position. Invest in yourself through education by taking a course in your related field. You don’t have to wait until your company sends you on training or finances a course for you. Be proactive by keeping up-to-date on current trends that apply to your job and your daily working activities. In Issue 24 we have three intriguing individuals who’ve taken their ideas to the next level by remaining focused and not giving up on their dreams. There’s also lots of other inspiring and informative content to look forward to. With that said, I wish you happy reading and I thank you for your continuous support. Please remember to ‘Like’ us on Facebook.com, follow us on Instagram and subscribe to us on youtube.com Rankin Morgan Publisher/Managing Editor
Dazzle Magazine is a dynamic Saint Lucian bi-monthly publication that provides muchneeded exposure to young professionals and entrepreneurs, and established businesses. It covers an array of topics and categories key to starting and running a business. It also offers practical advice on everyday living, tips for a healthy lifestyle and interviews with popular and up-and-coming personalities. Dazzle Magazine is designed to appeal to a diverse range of readers but is especially targeted at working professionals and business owners between the ages of 21-50 years. We provide our advertising clients with value for money by offering them a powerful medium to market their products, offer deals and build their brand. Best of all, we give them the opportunity to be a part of a nationwide and online marketplace of actively engaged consumers who are ready to buy, all at an affordable price. To advertise in Dazzle Magazine, contact our sales agent via telephone (758) 452 0123 or email advertising@dazzlethemag.com for more information and terms and conditions.
table of
contents
Publisher Rankin Morgan
Features 18. Lanadeene Rene - Making Waves One Stitch At A Time 24. Johanan Dujon - Breaking New Ground in Regional Bio - Organics Innovation 32. Daly Mariatte - Ladera’s High Powered and Visionary General Manager 38. Legends Carnival Band - Playing Mas Our Way
Editor Tony Williams
411 14. Independence is Not a Triumph – it’s a Mindset
Contributors Sydel Charles Akil Dathorne Angela St. Denis Imran St. Brice Nadège Knight Tony Williams
Mastering Marketing 22. The Changing Nature of Advertising
Lifestyle 34. Lipstick Shades for Your Skin Tone Eating In 41. Breadfruit Punch Gadget & Gizmos 42. Choosing the Drone That’s Right For You Out & About 44. Out & About
Art Director Aldrin Henry
Conten
Professional Progress 16. Get More Done With this Simple Routine 28. The Rise of Artificial Intelligence and Trans-humanism 30. Women vs Men in the Workplace 37. Fresh Biz
Health & Fitness 12. Berries
Sales & Marketing Huanna Leon Alana M.I Morgan
Photography Amil Laforce Randel Harry Aldrin Henry
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Issue 24
Lanadeene Rene Making Waves One Stitch At A Time
Johanan Dujon
Breaking New Ground in Regional Bio - Organics Innovation
Daly Mariatte
Ladera’s High Powered and Visionary General Manager
The Changing Nature of Advertising
Legends Carnival Band Playing Mas Our Way
Try me!
Instagram 46. Bike Life
Choosing the Drone That’s Right For You
On the Cover Daly Mariatte
contact us
32
ents 24
For more information visit us at www.dazzlethemag.com or call us at 758.452.0123
18
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Daly Mariatte Ladera’s High Powered and Visionary General Manager
pg. 32
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by Imran St. Brice
W
e know that fruits, particularly berries are those of exotic colour and memorably fond tastes. So why should you grab a bunch of berries next time you go shopping?
Strawberries: Good for your eyes Free radicals can cause heavy damage to the eyes including dry eyes, degeneration of the optic nerves, vision defects, and increased susceptibility to infections. Thankfully, antioxidants like flavonoids and ellagic acid all come from Strawberries and play a huge part in avoiding these situations to a large extent.
Blueberries: Strengthens your bones They’re rich in iron, phosphorus, calcium, magnesium, manganese, zinc, and vitamin K. Each of these is a component of bone. Adequate intake blueberries
contribute to building and maintaining bone structure and strength. Its iron and zinc content also maintains the strength and elasticity of bones and joints.
Raspberries: Helps with weight loss Known to be high in dietary fiber and manganese. Fiber aids in slowing down the digestive process, making you feel fuller for longer. The trace mineral manganese keeps your metabolic rate high, and therefore burns fat. Plus they work like magic for wrinkles both through intake and as facial masks.
Cranberries: Protects against cancer Researchers continue to identify more and more ways that cranberries are beneficial in slowing tumor growth, and have shown positive effects against certain types of cancer, including prostate, lung, breast, and colon cancer.
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Lanadeene Rene Making waves one stitch at a time pg. 18
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DAZZLE 13
Independence is Not a Triumph – it’s a Mindset
O
n February 22, 1979 a young woman named Helen Lucia West decided to leave home and go out on her own. She considered herself independent and like a prodigal daughter, decided to go out on her own and never return, unlike her proverbial male counterpart, the Prodigal Son. As a child she was forced to endure a nasty custody battle between her separated parents, Francis and Elizabeth, resulting in 14 home changes. Each time she had to learn, unlearn and relearn behaviours and customs. Her dad was French and her mother English. Dad could not stand her broken French; mom equally could not stand her broken English. She forever felt like a stepchild, never really feeling like she belonged. She was always praised for her beauty, intelligence and potential. Helen could particularly remember a Caucasian man commonly known as Uncle Sam who often showed an interest in her. He continuously praised her for her beauty and somehow could not get enough of her Pitons. To date, he makes it his duty to visit her, usually during the winter months. Helen knew in her heart she had what it took to make it on her own and she was destined to do it.
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On February 22, 1980 Helen’s little sister, Maria who eventually moved in with her after she left, one day asked her, “How did you know it was time?” Helen, wanting to better understand the ambiguous question, responded, “Time for what, Maria?” “Time to go on your own. Why didn’t you stay with Mother Elizabeth? She seemed to really like you!” said Maria, in one full breath. Helen looked at her little sister with a firm but caring stare, whilst she sealed an envelope addressed to her mother entitled ‘Trade Agreement.’ “Maria,” said Helen, “my decision was not about a time or an age, it was about a mindset. There is no time that dictates your need for independence, it is a mindset. Independence is only possible when we acknowledge we are responsible for our own development. It has nothing to do with age. To be clear, it may have more to do with experience and learning.” At this point, Maria became fully engaged. “Life is like a pendulum,” Helen explained, as she pointed to a pendulum clock on the wall. “A pendulum
is an object suspended from a fixed point that moves to and fro by the action of gravity and initial momentum. Pendulums are designed in such a way that once they are moved, they will continue to swing for a long period of time. Gravity is the force that keeps the pendulum moving. Although powered by gravity and some initial momentum, pendulums, like everything else, do stop. Ultimately, friction between the air and the swing, and the various attachment points of the pendulum, slows it down and it eventually stops. “Maria”, Helen continued, “the truly independent understand that the pendulum of life can and will stop and they are prepared to be responsible to keep it swinging.
“Those ready for independence learn that the pendulum of life is NOT automatic. Progress is not a privilege, it’s a result. It’s either the result of our own input or that of someone with mutual interest. The truly independent, however, does not take this thirdparty interest for granted or as an excuse to abdicate accountability for their own progression.
“Let’s say that at the beginning of life our pendulum gets a divine push from nature. From prenatal milestones to birth, we experience automatic transitions from one to the other. We experience development milestones, as nature has commanded our growth and development. We crawl, then we walk, then we talk, then we experience puberty. Without a thought, we simply look forward to these milestones. “Our social development is mandated by societal norms and expectations. Kindergarten, grade school, elementary school, high/secondary school, it all seems set up, like the perfect blueprint for us to simply follow. But as time passes, the next step becomes less automatic. What happens then? After high school, what next? For the fortunate who are afforded a university education, what do we study? What happens when I fail a semester for the first time and my progress has halted, or if I lose my job?
“Many assume the role of independence without the realization that progress is a result, not a privilege. Perpetual complainers of injustice and unfairness (that are undoubtedly real) often make no mention of their plan to use the special talents granted to them at birth to help solve the problems they complain about. Sometimes, they even develop an unhealthy disdain for the innocently successful. “The truly independent is a victor, not a victim; always aware that her next opportunity is the one she creates. “Dear Maria,” Helen concluded, “I decided to be independent because I was ready to power my own pendulum. I realized progress was not automatic, my input was imperative.” In February our country observes its 39th year of Independence. 39 years later, have we abdicated our responsibility for progression as individuals and ultimately a nation? My progress is your progress! We are St. Lucia! Happy 39th Independence anniversary!
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Get More Done With this Simple Routine by Imran St. Brice
S
uccessful people, especially the famous ones, seem to squeeze an unimaginable amount of stuff into their 24 hours that most of us can’t seem to comprehend. It’s something that we’d all aspire to as an ideal. If you’re reading this right now, you’re probably aware that your daily routine isn’t as structured as you need it to be. We all have plenty of things that need to be done often so that we can fulfill our needs and wants, and achieve goals. Having your day planned out is a great way to get more done and feel more satisfied with your days. Here are a few steps to guide you to the organised path.
Decide Your Day’s Workload This doesn’t have to be done all in one sitting. Pro Tip: Carry around a small notebook and make notes as things come along throughout your day. What’s important is that you jot down everything that you do daily. Don’t forget to include the things that you should be doing but never get the time to do ... like that online course you’ve been meaning to start or that fitness program you’ve put off for so long.
Learn to prioritise Now that you can visualise absolutely everything that takes up time in your day, determine what holds the most importance and what is not so pressing. 16 DAZZLE
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Your lifestyle would depend on where you place tasks in order of priority. Find out when your most productive hours are and schedule your most important or most difficult tasks during those hours. For most people, these hours are in the morning, typically around 10:00 a.m., but this doesn’t mean that you shouldn’t take on any challenging task outside of your most productive hours. It means that you should make the most of your best hours.
Give it a Shot So you’ve got your routine set-up to your satisfaction (If it’s not, go back and tweak it, we’ll wait). This part is just as important as the preparation stage. Give yourself, at the very least, 14 days to stick to this routine without excuses. Ideally, 30 days is best. Take notes or reflect on them at the end of each day or week to determine what went right, what went wrong, and how you can improve on it.
Be Ready to Make Changes Naturally, life happens and you’ll need to make adjustments and roll with the punches. Keep an open mind throughout and try to stick to the routine you’ve set out for yourself. The best part about routines is that they’re totally flexible. Don’t worry about it not working out the first time around. With enough effort and focus, you’ll achieve your goals in no time!
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DAZZLE 17
Lanadeene Rene Making waves one stitch at a time
By Nadège Knight
U
nique designs, both with clothes and swim wear are hard to come about these days. DIY fashion is all the rave and Lanadeene Rene, is a hit. You’ve seen her designs multiple times, whether it be for personal clients, or huge events like Vice and Remedy beach parties, she brings you the most daring swim wears. We sat down with Lanadeene Rene who operates on a small scale, her fashion business for the past two years, which bears her name “Lanadeene”. She told us how she started sewing, her business, why and how difficult it’s been for her in the fashion industry. ‘Lanadeene’ is a unique handmade brand targeting modern-day go-getter women. The brand offers ready to wear and custom made swimwear, signifying fun prints and colours with its own creative identity, keeping the target market in mind; offering monokinis with flattering cuts, one pieces, high cuts to accentuate the body’s curves, high waist and brazilian bottoms just to name a few. All swimsuits are fully lined for longer use. The brand is based on quality with exquisite attention to detail from the selection of good quality fabrics, trims, pattern making, fit and finish so that the swimwear is looked upon as an investment to the client. It is imperative that the brand makes a bold statement, differentiates itself from the rest bringing the quality and uniqueness of the brand to its clients. Beautiful, confident, classy and unique is the feeling Lanadeene will bring to women when wearing the brand.
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What can you tell us about yourself? I am just a humble woman with a love for fashion. I sew in my room (which I call my home studio) and I want to share my creativity with the world, I am also on a mission to build my fashion business which will one day support my lifestyle and family. I was born and raised in St. Lucia. I am from a loving family of eight (8), 4 brothers and one (1) sister and I have lived in Entrepot all my life. I love to travel. I love food and my favorite is shrimp. I am a carnival lover and my favorite soca artist is Machel Montano. I also love dancehall and R&B with Rihanna being my inspiration. I am a lover of Christ. He is my guide in decision making in my life and business. I am a big dreamer and a risk taker which is why in everything I take many risks to make my dreams come true.
How did you start sewing? I watched my mom sew. I first started sewing on my mom’s foot Singer sewing machine. Back in the day when Wards the fabric store sold paper patterns, my mom used to purchase them and create most of our clothes. I remembered my grand aunt used to sew everything by hand, like bedsheets with hand embroidery. It was something that was imbedded in me. I attended the Bocage Secondary School where I studied, among others, Clothing and Textiles and Arts and Craft and upon graduation I was awarded a trophy for excellence in these subjects. After leaving school, I continued sewing with the Clothing and Textile teacher; Miss Luciana Maxell. She was one of my inspirations at the time. The way she dressed and the colours she wore. By then I had my own sewing machine that my mom bought me for my sweet 16 birthday from Singer. By the age of 19 I was designing and sewing my own clothes for work, parties, making bags and covering shoes; making party and work clothes for my friends and family. Destiny’s Child had nothing on us. I remembered my friend’s mom saying “these outfits are too sexy to leave the house.” I also sewed for Lady Lyn the calypso singer for some of her performances.
Why did you start your swim line? Well funny to say swimwear was nowhere in the making. In addition to sewing, I was into hairdressing, weaving and braiding. Although my dream was to become a fashion designer, that dream slightly went away for some time but came back when I got a job at Sandals by sewing my work clothes because I did not like the way the company provided skirts fit me. From then I said to myself “how am I going to start a clothing line?” and it was always on my mind. Close to my fifth year working with Sandals, I decided to take a loan from the Credit Union to purchase two sewing machines and a mannequin. I did lots of research
online as to where to source fabrics, trims; reading blogs and YouTube. Fast forward to April 2015 I think I was online when I saw a bodysuit and decided that I would make a few to sell. I got the opportunity to showcase my very first collection of bodysuits at Red Unlimited carnival band launch. The unveiling of their costumes was like a fashion show at the time which included the showcase of other designers’ work. From the following day I started receiving messages via social media platforms and Whatsapp, from carnival lovers, swimwear lovers and beach lovers. From then, my bodysuits turned into swimsuits. I started ordering swimsuits online opening them up to see how they were made and sewn as a guide. I was working night shifts and used to leave work at 10 p.m. to sew and go to bed after 3:00 or 4:00 a.m. and get to work for 8:00 a.m. the next day. Sometimes I called in sick to sew up some orders. In July, I took a week off from work without pay to have a feel of what it would be like to do this full time, and this was my happiest feeling ever. I said to myself, Lana this is your chance. By December of 2015 I decided to make the big jump to start my business full time and with all the information I had gathered from searching online, I was able to attend a Trade show in New York. It’s where you have fabric manufactures, trims suppliers, fashion business mentors and designers. So I was able to learn a lot and purchase my fabrics and materials; from then my business took off. Thanks to the people of St. Lucia it did.
What are some of your challenges? When I first started sewing swimwear, stretch fabric was a challenge and very tricky to work with. There are many techniques that are not taught in schools. Even though I pursued a course in swimwear where I learnt about the principles of stretch direction. It was through practice and experience I leant and I am still learning every day. I wear all the hats in my business. Balancing my time can be a struggle for me at times, because it can be hard to be creative and most importantly to have a business sense at the same time which led me to work on my business plan and pursue a fashion business course. Without such knowledge I would never understand the necessity of my business being healthy. I don’t get any of my materials in St. Lucia, from fabric, needles, the right thread and trims. I source everything overseas having to deal with 2 sets of shipping rates and Customs & Excise duties. For the fabric I can understand, but materials like thread and needles, I wish I could have gotten those here. Financing is also a big challenge. With St. Lucia being
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the majority of my clientele at the moment, having a unique brand is a challenge in a way that the fabrics I source can’t be purchased in bulk. I mean you don’t want to be walking on the beach or at a beach party seeing 20 persons with the same swimsuit, but I am putting things in place to reach a wider clientele other than St. Lucia.
What opportunities have you received thus far as a result of designing? I see these as small opportunities but I have been invited to participate in some events and look forward to bigger opportunities. In November 2015 I took part in a competition with Gew, (Global Entrepreneur Week) where I placed 3rd. For the past two years 2015 and 2016 it has been an honor to be asked to design
a swimwear collection for Just4fun (the carnival band) for their annual beach party called Remedy held in July. October 2016 I designed a Creole swimwear line for Oktoberfest which was showcased the night of the event. I also took part in a Baywalk Mall fashion show where I showcased my Creole line. November 2016 I took part in the fashion show ‘Strut for a Cause’ for mental illness held at Sandals Grande hotel. April 2017 I was honored to have designed a swimsuit for a very well-known celebrity, a travel fitness dance instructor from Miami.
Where do you see yourself in the future? I would love to take part in an international fashion show some day. It’s really expensive—so I have to plan and save for it. I would love to open up jobs to help and employ others. I also want to launch an ecommerce website which I am currently working on.
How do you reach your target audience? On Instagram. Instagram is the most cost effective way to get my work out there and to really be exposed to a larger audience worldwide. It is my marketing tool virtually. I do have a Facebook account but it’s mostly Instagram.
How do you find inspiration to make your designs unique? It’s so many things. I look at hairstyles, chairs, clothes, colours, fabric, music videos and movies. I also like to mix prints, sometimes while am working the ideas come and I make changes as I go along. It’s not one specific thing but I do put an inspiration board together and what’s cohesive I work from there.
Have you received any advice that has helped you get where you are? I have received much. An important advice was from my next door neighbor who is an accountant, on my financials which has been a great guide. I listened to podcasts on my phone. It’s an episode series of digital audio or video files I can download and listen to. They have interviews from people all around the world like entrepreneurs, mentors and business owners who speak on their experiences and also gives advice to startups and people who are already in business. There I find likeminded people. When I start to lose confidence, it gives me the boost I need to keep going. Contact: lanadeene@gmail.com or via Instagram/ Facebook page: Lanadeene 20 DAZZLE
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The Changing Nature of Advertising by Imran St. Brice
Advertising hasn’t changed so much as it has evolved.
T
he advertising industry has been in existence far longer than anyone reading this could possibly imagine. According to Mashable. com, the earliest records of advertising date back to 2000 BC, when Egyptians would carve public notices into steel structures for many to see. Fast forward about 4000 years and advertisements come to us through our phones, computers and other mediums. It wasn’t terribly long ago either when flyers stuck to light poles was the norm for advertising a party, a missing animal or property for sale. As testament to the growth of the industry, ads of this nature are more common on Instagram, a strictly photo/ video platform. On a much larger scale, we’d see billboards with a variety of business types all grabbing 22 DAZZLE
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commuters’ attention. Even those have evolved from the static billboard to dynamic digital ones with multiple ads, all rotating throughout the day. Regardless of what the time period is, small and large businesses alike engage in some form of advertising, often times, more than one at a time.
So you have a killer product or a life-changing service to offer to thousands of potential customers. The problem is, you’re not sure where to get started with putting the word out there. Without a doubt, one of the avenues that’s quickly becoming crowded with every business is social media. We’ve done a ton of articles on social media in previous issues of Dazzle Magazine, but in summary it’s an inexpensive way to reach a specific audience, both near and far if used well. It’s important to keep in mind that each platform requires a different style of management to be effectively used. Example; Facebook would require different phrasings and could make use of a bigger word count than Twitter. Compared to other forms of advertising, social media is fairly new. More traditional forms, including TV and radio, are still more than relevant in the scheme of things today. Countless people sit on public transports and are often drawn to what’s playing on the radio. Furthermore, with the growing number of TV sets
in households, you (the business owner) already have a huge potential audience. However, you can already expect several other businesses to grab that opportunity, which means that your ad need to be even more captivating for the audience that you’re targeting. Evidently, the audience is a huge factor in where and how you advertise your business. With print, it’s easy to reach a very specific audience through a brief newspaper or magazine ad. Although not as dynamic as an electronic billboard, they do possess a lasting quality; people can carry print media home and share the ads with others. With that being said, before you start planning your next advertising campaign, keep in mind who your audience is, their travel habits, age, income and so on, and what medium of advertising is best suited to grab their attention and keep them.
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JOHANAN DUJON Breaking New Ground in Regional Bio-Organics Innovation
J
By Angela Dennis
ohanan Dujon is the managing director and founder of Algas Organics, a company that is set to transform agriculture in Saint Lucia and the livelihoods of the island’s farming and horticultural communities.
Four years ago, Johanan made history by becoming the first Caribbean national to create a bio-organic product from the destructive Sargassum seaweed which has been washing up on the shores of many Caribbean islands, including Saint Lucia, causing major headaches in the affected districts. Realising the devastation the seaweed has been causing in local fishing communities, particularly in Dennery and Micoud, Johanan decided to investigate the problem to see if he could come up with a solution. Eventually, he not only figured out how to get rid of the seaweed, he discovered that it could be processed and turned into a biostimulant capable of improving the nutrient intake of plants and boosting the growth and development of their roots. He named the product Algas Total Plant Tonic. In 2014, with the backing of his family, Johanan registered his company, Algas Organics, and the product hit the market in 2015. Last year Johan captured the 2017 Young Entrepreneur of the Year award at the Saint Lucia Business Awards, an accolade that acknowledged his company’s innovativeness 24 DAZZLE
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and its dedication to promoting environmental conservation and awareness. Dazzle had the pleasure of interviewing Johanan and getting to learn firsthand from him about his fascinating journey from championing bio-organics innovation to becoming one of Saint Lucia’s young entrepreneurial sensations. Dazzle: Tell us a bit about your background. Johanan: I grew up in the agricultural community of Morne d’Or, Anse La Raye. I attended St. Mary’s College (SMC), followed by Sir Arthur Lewis Community College (SALCC). Immediately after college I went into teaching, an occupation that confirmed I did not want a job for the rest of my life. Dazzle: Where does your passion for agriculture emanate from? Johanan: My interest in the area ignited while at secondary school. An assignment required me to speak to banana farmers. I learnt about the pests and diseases that were affecting farmers. Despite this, I did not pursue agriculture at SALCC, but chose general business studies.
fun facts
Favourite sport? Football
Comfort food. Dasheen/Felly Belly smoothie A must-read book. The Alchemist by Paulo Coelho. A favourite quote. Whatever thou endeavour to do, do it swiftly. Dazzle: What inspired the creation of Algas Organics? Johanan: As the effects of the Sargassum issue on Saint Lucia were making headlines, the idea was born in a friend’s living room. My friend’s mom wondered why no one was doing anything about the problem. This sparked my interest and got me thinking. I pitched an idea of the plant tonic to my dad and he volunteered his vehicle for our first collection exercise and Algas Organics was born. Dazzle:How did you go about developing the formula? Johanan: Developing the right formula took a number of trials. Finally, we were successful with the Algas Total Plant Tonic, a bio stimulant made from
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Sargassum. Our first sale was five gallons to Mamiku Gardens. The formulation was so concentrated that they never had to purchase from us again. Dazzle: How did you get it onto supermarket shelves? Johanan: We approached Consolidated Foods, now Massy Stores, who agreed to put some of our products on the shelf. However, it was removed by the Bureau of Standards with a request for improved labelling and higher testing requirements. This forced us to invest in overseas trials to ensure we were in keeping with market standards, and then we were back for good. Dazzle: Who are your main partners? Johanan: We currently partner with the Saint Lucia Fisherfolk Cooperative Society to reduce the impact of the Sargassum seaweed on the livelihood of fishermen. They mobilise fisher folk to collect Sargassum for processing by Algas. This helps provide alternative sources of income for fishers affected by the influx of the seaweed. This partnership attracted grant funding from the Global Environment Facility Small Grants Programme (GEF-SGP), Inter-American Institute for Cooperation on Agriculture (IICA) and the Government of Saint Lucia. The support of these agencies positively influenced the metamorphosis of Algas. Dazzle: Tell us about your big influencers/supporters. Johanan: My family. Mom, Irene Dujon, who is the sounding board for all my ideas; Dad, George Dujon,
for ensuring all systems are in place for operations; my brother, Daryl for some of the brain work. Other key people who’ve provided mentorship were Giles Romulus, Alva Lynch and Brent Theophille. Officers in the Ministries of Agriculture and Commerce also provided and continue to provide support to Algas. Dazzle: What has been your biggest challenge to date? Johanan: For me it was adjusting to the transition from employee to entrepreneur. I overcame it by continually engaging in personal development through reading and observing more experienced business people. My early reading of the book Rich Dad - Poor Dad by Robert Kiyosaki taught me important principles about money and business. Dazzle: Are there people in the business community who inspire you? Johanan: I look at everyone who is doing well, especially our local magnates like Edward Harris, Michael Chastenet and Rayneau Gajadhar. Others include Tesla’s Elon Musk and Virgin’s Richard Branson. Dazzle: What motivates you? Johanan: The need to raise public awareness of the benefits of Algas products beyond the shores of Saint Lucia. Our work at Algas is assisting with solving a part of the world food puzzle, by providing organic products to protect crops. Dazzle: What’s the story behind your business name? Johanan: No big story. It’s the Spanish word for seaweed. Dazzle: You are the 2017 Young Entrepreneur of the Year. Tell us about that. Johanan: It was an amazing accomplishment that was achieved after several tries. Dazzle: What advice would you give to youths interested in agro-business? Johanan:There are a myriad of issues that exist locally and regionally. The industry is ripe with opportunities for entrepreneurs with solutions. Add value, do not compete on price. Dazzle: What’s next for Algas? Johanan: The launch of operations at the Caribbean’s first biotech processing plant in Dennery, and the introduction of a pesticide, and seedling mix. Dazzle applauds Johanan, and we wish him all the best as he soldier’s on with his pioneering role in the development of the biotech industry in Saint Lucia.
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Daly Mariatte Ladera’s High Powered and Visionary General Manager pg. 32
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The Rise of Artificial Intelligence and Trans-humanism by Akil Dathorne
T
he rudimentary ideas of ground-breaking advancements in technology were once reserved only for the world of science fiction. From the imaginative minds behind sci-fi classics like the Terminator, Robo-Cop, I-Robot and Chappie, to name a few – not many believed they would be witnessing the inclusion of artificial intelligence models in the makeup of our strangely modern, brave new world. In the progression of this techno-revolution that appears now to be unstoppable, sights are set on the benefits of Artificial Intelligence, trans-humanism and biometrics. In a subtle manner, it has crept in all around us. It’s in our smartphones and smart televisions, tablets and iPads, smart 3D headphones, credit cards and RFID scanners, to name a few. Yet, amidst the glamour of a promised tech-utopia, critics are sceptical over the true motives of leading technology moguls of artificial intelligence, and whether their presence will serve to benefit or deficit mankind. On October 25th of 2017, history was made when an A.I. humanoid robot named Sophia became the first
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of its kind to retain citizenship in the country of Saudi Arabia. After being dubbed the world’s first United Nations Innovation Champion by the United Nations Development Programme (UNDP), Sophia’s creator Dr. David Hanson, expressed his passion to create genius machines that would surpass human intelligence. To accomplish the task of engineering soulless sculptures of metal, wiring and plastic while mimicking human qualities like creativity, empathy, compassion and reasoning skills seems a fascinating fait accompli to most. To others, the idea may engender distrust and fear. And with justifiable reasons. Not only are the livelihoods of certain labour professions under siege, but could the welfare and security of innocent people be at stake? Could it be possible that these roboticgeniuses, patterned with characteristics on par with and/or exceeding that of human intelligence, are designed to exhibit both the positive and negative attributes of its creators? And furthermore, with the archetype of Sophia paving the way for a co-existence between humanoids and mortal beings, could it be another parallel example of the combination of man and machine displayed in trans-humanism? With the
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emergence of smarter, stronger, faster, more equipped robots, it undoubtedly poses a threat to the most brilliant and adroit minds. So then, in an attempt to maintain our standards as self-serving creatures, we will be open to “technology superpowers,” like a Radio Frequency Identification device (RFID) placed under the skin to make connecting with other electronic devices more convenient! Or perhaps manipulate our genetic code to enhance physical capabilities or prolong life. Sounds farfetched?! These are no longer futuristic imaginings – they exist and are being spearheaded as part of our ‘Brave New World.’ For some authentically expert advice on the dangers of trans-humanism in light if these questions, let’s refer to the words of Tesla’s Motor CEO Elon Musk: “I think we should be very careful about artificial intelligence. If I were to guess like what our biggest existential threat is, it’s probably that…With artificial intelligence we are summoning the demon.” One has to wonder, with the extrapolation of artificial intelligence technology instilled in virtually every facet of our daily lives, what sorts of professions are in the red zone? Taken from a survey conducted by the Pew Research Centre, it claims 47% of all employment
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opportunities will be occupied by machines in the next twenty years. Another statistics report done by the World Bank also states that “if automation and A.I. is not properly planned and executed the effects can be disastrous, affecting 60% to 70% of current jobs worldwide.” Professions with the most uncertainty entail telemarketers, receptionists, couriers, proof readers, taxi drivers, farmers and various sectors of the healthcare industry. However, as dismal as these predictions sound, the tech-experts are promising artificial intelligence will act not as a replacement to human labour, but will ‘redefine’ the given field of work. Despite this assertion, estimates prove that automation used in the process of manufacturing systems is threatening to eliminate 69% of jobs in India and 77% in China. Again, they succour the masses into believing A.I. is simply here to “do these jobs more effectively,” but what will be the future of a taxi driver, bus driver or long-haul truck driver now that driverless vehicles are being produced by major automobile companies? Industry giants promise that by 2020, these cars will be available to the public. We haven’t much longer to go.
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Women vs Men in the Workplace by Nadège Knight
W
e hear it all the time: “Times have changed,” and this is most certainly true when we think of ‘women in business’.
Today we see women making outstanding moves in fields known to be dominated by men for centuries. However, most of us are aware that this wasn’t always the case. It’s no doubt been a long and arduous journey for women to establish themselves as equals in the labour force. For the most part, women have come a long way from being oppressed, both in the home and the workplace. Men and women have always been at odds with each other in society. Society has been harsh to both genders, in some cases. Men have always had to keep up this façade of being the ‘one in charge’, in
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every situation possible. They needed to be the man of the house at home, the boss at work and nothing less than strong and masculine in between. Women weren’t the only ones with difficulties finding their footing. Still, women have a harder time meeting men on the corporate ladder. Times have changed, but gender discrimination is still a huge problem here in the Caribbean and worldwide. There are a lot of controversial topics trending right now but ‘gender discrimination’ has taken a backseat for now. Race, however is the number-one topic on social media. Women of colour in business is almost a double whammy. Gender equality is an important goal for both men and women. There are men who believe women should be
given a fairer chance in the corporate world. We can’t blame all men, and we won’t. However, those who do believe in gender equality, don’t really understand it from a woman’s point of view. Even today, women are told to do the jobs that are suitable for their gender, not their skill. Many times you find that women are turned away because they’re just that … women. Let’s say a woman wants to be an architect, a contractor or construction worker. It’s possible that they’ll get there. Women weaving their way through a ‘man’s world’ isn’t unheard of and it’s not impossible but it’s definitely not the easiest journey.
Men and women generally progress at different stages. Women are known to excel quicker than men when it comes to education, but they still grow side by side. They attend the same schools, graduate and move onto the working world. That’s about where the similarities end, according to the Wall Street Journal. When business intervenes, they’re no longer on the same level. Men and women see the workplace through different eyes. Men tend to be more confident and they are awarded the challenges to prove themselves. Women, on the other hand, gravitate more towards self-doubt than anything else. According to ‘The Every Girl’, “these challenges are magnified for women working in male-
dominated fields. From “bro-culture” to assumptions that you don’t know how to do your job on the basis of your gender, women working in these fields go to work every day already saddled with the task of proving their worth and abilities — a weight their male colleagues do not bear.” Then, there’s the ugly truth. According to CNBC, women still earn less than men even when doing the same job. Of course, the wage gap varies, depending on the industry but overall, women make about 76 cents for every dollar a man makes. In an article entitled ‘The Simple Truth about the Gender Pay Gap,’ political scientist, psychologist and researcher for The American Association of University Women (AAUW), Kevin Miller explained how women are paid less than men in the workplace. In 2016, women were paid 80 percent of what men were paid, a gap of 20 percent. While that gap has decreased over the years, due to women now being allowed a proper education, it is still a constant reminder that women are punished for climbing the corporate ladder.
Nevertheless, women have come a long way from not being allowed to drive, show skin or work outside the home. In more than a few countries, women are still being told how to live their lives, to the extent that they’re prisoners in their own homes. Times have changed, but not nearly enough.
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Daly Mariatte Ladera’s High Powered and Visionary GM By Nadège Knight As we could all imagine, working in the hotel industry requires both a strong mind and a strong heart.
T
ough as it is, Daly Mariatte manages to excel in her role as general manager of Ladera Resort in Soufriere.
Daly is an experienced young professional who has worked in the airline industry with Virgin Atlantic for nearly ten years, before moving to the hospitality industry where she’s been for almost nine years. She’s the mother of a young daughter, juggling her personal life and her career on a daily basis. Such a high-powered woman is bound to turn heads, and being the youngest general manager in Saint Lucia, Daly Mariatte is doing just that. We wanted to know more about the enchanting and serene resort in the south that Daly manages, so we sat down with her to talk about her role as general manager, and the inner workings of Ladera.
Dazzle: How do you manage both work and family life? Daly: Essentially, my working hours are irregular but I try to get a couple of weekends off each month and I’m always off on a Sunday. I always try to set aside time for my daughter, and of course my mom and siblings. Dazzle: What is your biggest accomplishment to date? Daly: My biggest accomplishment would probably be being at the top of my career professionally and having a very abundant professional and personal life. I feel extremely blessed because everything has just fallen into place.
Dazzle: How did you know that hospitality would turn out to be your career path? Daly: I didn’t choose it, it chose me. I was essentially introduced to it while I was in the airline business and I decided that this would be the best move for me, professionally.
Dazzle: Tell us about Ladera. Daly: Ladera is actually Saint Lucia’s unspoken gem. This hotel has been around for thirty years. We’re actually celebrating thirty years this July. We’re going to be doing some fantastic promotions to commemorate the occasion.
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This resort essentially has a unique essence. Even as a Saint Lucian who’s worked in another hotel and stayed at other hotels around the island, Ladera is one that is second to none. It’s a resort that encapsulates the true Saint Lucian essence. Everything that was built for the hotel was built locally by local artistes. Everything that was added to the rooms, with the exception of pots and pans, was done in Saint Lucia. There is a lot of Saint Lucian pride in it. In addition to that, you have quite a few employees who’ve been there almost ten years, so the loyalty to the resort is second to none. These employees see the resort as their home, so there’s a lot of pride. It really is an amazing resort and I am truly blessed to be working in such an establishment.
Dazzle: What can the guests expect while visiting? Daly: We pioneer the open-wall concept in this part of the world, where the fourth wall is missing. So the guests can expect to get unobstructed views of the Caribbean Sea and the Pitons from the comfort of their rooms. They can also expect amazing food. The culinary experience at Ladera is out of this world. Everything we prepare is local so you will not find an apple or a grape offered but you will find whatever local fruits are in season. The culinary experience celebrates Saint Lucian flavour prepared to an international standard. They should also expect to be treated like VIP and the resort is full concierge. Everyone is treated like VIP from start to finish. Dazzle: How many staff do you manage on the property, and how do you cope with conflict in the workplace and keep your employees motivated? Daly: Currently, we have 143 employees. Conflict is inevitable. You will get conflict everywhere because 34 DAZZLE
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you’re bringing people in from different backgrounds with different upbringing to work in one place. However, conflict is not common at Ladera because our employees have been working with each other in excess of ten years, so they’ve had time to adjust and solve any problems that they might have had in the past. When we do have little hiccups, for me, my style is ‘let’s talk’. I’m always trying to figure out
why someone does something because there’s always something driving you to make decisions, whether good or bad. We’ll have conflicts where the issue can be resolved quickly with a few apologies, and then there’s conflict where there has to be disciplinary action. I am very particular about giving employees the chance to be heard.
fun facts
Dazzle: What are your future plans? Daly: My immediate focus right now is getting the brand awareness out there. I think Ladera is a special place that a lot more people need to experience. Having experienced working there, I can tell you if I had to vacation anywhere, I would vacation at Ladera. I do want more Saint Lucians to experience Ladera. We have a fantastic staycation package that is offered all year round. It’s a fantastic place to reconnect with people. We have no televisions in the rooms so you really need to be there with someone you’re comfortable with. For me, it’s getting more people to experience it, as well as the restaurants. Dasheene Restaurant is a phenomenal dining experience, whether it’s for breakfast or lunch.
What is your favourite pass time? I rather not say ;) ;)
Name one super power you wish you had? The power to heal What is your biggest pet peeve? Bad breath When is your busiest time of year? January What do guests love most about Ladera? Food,Location & warmth of the employees If you could Change/improve about Ladera what would it be? Wish more people knew how special Ladera is Ice cream or Ice lolly? Ice lolly
More recently, we embarked on a program for groups, so corporations who may want to have meetings, seminars, workshops … we do have a lovely venue that is now open for such. A lot of people are into yoga, and nowhere is more serene for such an experience. Considering we’re celebrating thirty years, there will be more information to come about what we’re offering at Ladera.
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T H I S C OU LD BE YOU RS
ADV E RT I S E WI TH US To advertise in The Dazzle Magazine, contact our sales agent via telephone (758) 452 0123 | (758) 729 2238 or email advertising@dazzlethemag.com for more information.
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CT Distributors Make Snacks Healthy and Irresistible How often do you find a deliciously healthy snack made on St. Lucian soil? If you had to think, hold that thought.
C
laudia Edward of CT Distributors is the brains behind the most mouth-watering snacks you’ll ever sink your teeth into. Established nearly two years ago, Claudia generates her tasty creations by crafting tamarind into several variations and flavours, including its natural form with sea salt, toffee, seedless and even gummy bears, all with less than five percent sugar. However, before she could begin selling her products locally at Massy Stores, gas stations, malls and M&C Drugstore branches, and shipping them overseas, she had to start off in Thailand. “While I was performing as a musician in Thailand I remember seeing a tamarind treat being sold. When I tried it, I absolutely loved it and I knew that locals back home would too,” said Claudia. The rest is history. Her lineup of tamarind treats currently boasts an impressive six assortments. How have consumers received it? “Everyone has their preference. The favourite one is the original spicy in the green packaging,” said Claudia. Claudia plans to start marketing a new chocolate flavour. With this new treat on the way, coupled with her plans of branching out to Trinidad, Martinique and Dominica, there’s a lot to be excited about!
Fruits of Love - All in a Basket
A
ll in a Basket officially started off in December 2016. In November, Neva Edward was seeking out a suitable gift for her mother’s birthday. When realising that no one in the south where she resides could do a fruit basket befitting the occasion, she decided to give it a shot and gift her mom with her very first fruit basket. Even while she works full time in Vieux Fort, and while finishing off her Bachelor’s degree in social work, her business is given as much attention as it needs to thrive. Since establishing All in a Basket, her output has grown into offerings of fruit baskets with multiple assortments, such as fruits with nuts, chocolates, cheeses, fruit medleys and more! “I go above and beyond to please my customers when they want a specific order,” said Neva. It comes as no surprise that personalised baskets are also an option and for that special baby shower coming up, there’s a special basket type for that too. “Since I’m a small business owner, I also buy from small businesses,” said Neva, which is how she’s able to pull off the spectacular combinations in her baskets. Most importantly, what sets her apart is, in her own words, “They’re made with love!” You can place an order with All in a Basket by calling 758-487-2003 or simply check Neva out on Facebook or Instagram: @allinabasketslu
To place an order, customers can simply call 717-6000 or visit Facebook: CT Distributors or Instagram: Tamarind Candy CT Distributors
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Legends Carnival Band Playing Mas Our Way By Nadège Knight
B
eing one of the newer bands, Legends has brought forth a different kind of look to Saint Lucia carnival. We sat down with Jenna-Anne Gaston, Zinaida McNamara, Maundy Lewis
and Jenella Gaston, the founding team, who were happy to shed some light on how they’ve gotten to where they are now and what we can expect from Legends in the future.
Ce five y Legen have name
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Dazzle: Tell us about Legends Carnival Band. Legends: Quite a few people know our history, so we want to say something different. We want to say something that’s not already on our website. I think what’s really important is that we’re all friends. Before we started the band, we were friends. Being female for one, people believe that we cannot work together. Of course, there’s always going to be arguments and disagreements but we still manage to push through, and we still manage to maintain both friendship and being business partners. We’d like to send a message out there to say that you can do it. We did it, and it wasn’t easy, it hasn’t been easy but you can do it and be successful.
I think for Legends, because of the standard that we set for ourselves, in terms of being innovators and giving that ultimate reveller experience - because it’s unlike any experience you’ve had before - there’s a lot riding on reveller experience. For every band, there’s a time when their costumes are just a mess and last year, that was Legends. I think one thing that has persisted on the road throughout the years is the experience. Despite how agitated revellers might be leading up to carnival, during costume distribution or before we hit the road, when it comes to reveller experience, I think Legends is unmatched. For us, it’s really about coming up with innovative ways to bring carnival to our revellers.
Dazzle: What inspired you to start a carnival band? Legends: We wanted to do carnival our way. We travel all over the Caribbean and we experience different carnivals, so we wanted to incorporate the things that we liked about the different carnivals we experienced. We wanted to have a quality carnival band that we would be proud of.
Our events, a lot of the things that we do, are one of a kind. They’ve never been done in Saint Lucia, an example being Mess - the chocolate and sprinkles. They are unique. Some people are asking for the band to grow but we want to keep it as a boutique band, so to speak. We want to keep that familiarity and togetherness amongst our revellers and knowing what one person prefers over the other. I think it’s really keeping that togetherness that will be the ultimate challenge.
ting elebra s year, hi years t val Band rni nds Ca ly made a e definit selves in hem e for t ucia. L Saint
Dazzle: Now that you’re Legends: celebrating five years in carnivals, how do you plan to improve the reveller experience this year? I don’t think there’s any band on the road that’s perfect. I think you can improve every year whether it be costume, service, food, drinks...I think we do our homework and assess the year beforehand. We see where we fall short and say, ‘Okay, you know what, we’re going to do this a different way.’ You can’t do it all unless you have all the money at your disposal, which we don’t. So we pick out what’s most important and we upgrade. Dazzle: In terms of events, what’s new on the calendar this year? Legends: Last year we had two major events and a few small ones. We had Destination, which was a boat ride that took you to a secret location. It was the first year for that, and then we had something a bit smaller - Chill. It was like a Sunday barbeque party, mostly for the revellers to hang out and socialize. Then we had Mess, which was chocolate, confectionery, sprinkles that turned into ‘Mud.’ Basically, it was a hot mess but people love it and its growing. Last year was the second year for Mess and people have already started asking about it for 2018. Dazzle: What challenges have you faced over the years and how have you overcame them?
Dazzle: How are you different from other bands? Legends: Well, our size is one of the key ways, like we previously mentioned. We pay attention to a specific service and maintaining quality. Our experience, our vibes...we’re a luxury band. There are things that you will find in our band that you won’t find in other bands. We have a mobile makeup-touch up station and we do five-star catering on the road. We’re also the only all VIP band on the road. Everybody is VIP to us, we don’t treat anyone differently. We have the best international DJs from around the world and I think that just gives us an edge over the rest. Dazzle: Where do you see Legends in the future? Legends: Some people ask us how we pull off what we do, especially our level of service, and we’re always at it. Managing a band, one like ours, is twenty-fourseven, around-the-clock hard work. We try to build our team and they’re absolutely amazing. We depend on them because we don’t know it all and we want to give others the opportunity to add to the experience. Once you’ve set the bar, you either go up or you go out because falling under is not a viable option. It’s a lot of hard work trying to please everyone. Do we see Legends continuing in the future? Definitely. We have a great band and a great team, and once we keep it that way there’s no reason for us not to move forward smoothly.
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St. Lucia Distillers
Di strbuted by Sai nt Luc i a Di s t i l l e r s
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Roseau Box 823 Tel.: 456-3100 Fax.: 451-4221 Email: info@saintluciarums.com
ingredients 1 small half-ripened breadfruit 1-1/2 cups milk 1 cup sugar 1 tsp cinnamon 1/4 tsp. grated nutmeg 3-4 bay leaves 2 tsp. vanilla essence 1/2 cup Premium Gold Bounty Rum
method Wash and cut the breadfruit into quarters and remove the heart and seeds. Remove the skin with a sharp knife. Place a steamer into your pot and put just enough water to cover the base. Put the breadfruit and bay leaves into the pot. Steam the pieces on medium fire until they are soft. Remove the breadfruit from the pot and blend with milk, vanilla, sugar, nutmeg, cinnamon and Bounty Rum until smooth. Pour mixture into a pitcher, chill for about two hours, then serve. www.dazzlethemag.com
DAZZLE 41
Choosing the Drone That’s Right For You
By Imran St. Brice
Y
ou’ve, no doubt, heard about them and probably considered buying one yourself. With a plethora of attractive brands and models, it may become a chore to find one that’s right for you. Whether you’re seeking a fresh perspective on the world or trying to up your game with professional aerial photography, here are a few things you should consider for your new drone.
Maximising Flight Time Whether you’re soaring thousands of feet into the air or hovering just high enough to get a group selfie, drones usually hold a flight time between five and 20 minutes on a single battery. It’s pretty likely that no one wants to sit and wait for their only battery to charge when they could be getting some cool shots. When looking up a potential drone, don’t forget to consider extra batteries. Also keep in mind that more expensive drones would carry more expensive batteries.
Selecting the Right Camera Let’s face it, it’s the main reason you want a drone anyway. Fortunately, cameras are pretty common with most drones available today. It’s also a no-brainer that if you have intentions of furthering your craft and making it an investment, you’ll need a good enough camera on your first drone. Where each one stands out however, is in the photo/ video quality. So don’t expect the DJI Spark to carry the same camera package as the Inspire 2. Some drones have fixed cameras. Some have detachable ones, like the GoPro Karma. So if and when you crash it, the camera can easily be 42 DAZZLE
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replaced should it be damaged. Plus, the Karma Drone would be an attractive option for GoPro owners.
Know Your Range Basically, this is how far your drone can be from its operator while still being operable. This is an important factor depending on what you expect to do with your drone. Obviously a professional videographer or photographer would have different needs compared to someone simply interested in what their house looks like from different aerial angles. Ranges go as low as 80 metres up to 5,000 metres in the DJI Phantom 4.
Size Matters
Yes, it matters. Smaller drones like the DJI Spark can fit in the palm of your hand, while other fullfledged drones will need their own carrying case. Also, controllers vary in sizes, among other things. Some use a smartphone to display your image in real time, others use dedicated monitors. Depending on the other factors above, this should be fairly easy to decide. Now that you’re aware of what separates one drone from another, good luck!
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Asari Band Launch
Legends Band Launch
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Full Throttle
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St. Lucia Youth Business Trust
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Dancing Princess Shines in The Lion King
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St. Lucia Youth Business Trust
Wins Praise from Young Entrepreneurs
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Jermile Daniel Still Business Hungry As The Cell Turns 10
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Romance at the Bad? The Sky’s the Limit for High-Jump Star
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“the Hitman” out to Rule the Boxing Ring
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Living and Coping with Cerebral Palsy
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Rainbow Events championing a New Era in LGBT entertainment The ultimate bag fashion vocabulary
David Worrell ‘Swimming is my Life’
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Child Care Visionary & Gutsy Entrepreneur
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8 Tips to Lose Weight and Keep it Off
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Keddy Lesporis:
Cricket’s Regional Shining Light
Why Customer Retention is so Important
Issue 21
Johann Deterville
Music in his veins
Make Business Networking Work for You Living a Dream –
Tennail ThomasWolff’s
Fascinating Journey Through Dance
Sean Compton
Architecture is my Passion
Michael Robinson
R&B Star – Walking by Faith on the Road to Success
Choosing the Right Phone for Mobile Gaming
Issue 7
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Issue 10
Coaks
St. Lucia’s Undisputed King of Comedy
Christine Charlemagne
Dale Elliott
‘I was born to make Music’
‘UNTOLD STORIES touching hearts and changing lives!
The Amazing of Pineapple
Kendell & Vanessa
Roberta Polius -Desir
Aiming to raise the bar in Business Law
Young, Empowered and Savvy and Making a Difference in Business
Sedale Simei
goes in ‘Deeper Than Soca’
Nurcia Paul
Turns Bridal Dreams into Reality
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Smart TVs Gaining Popularity Worldwide
Issue 13
The Virtuoso:
Sherwinn ‘Dupes’ Brice
Inspiring a generation of Caribbean musicians
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Junior Achievement Our Stories of Success ‘Don’t Judge Me by the Colour of My Skin’ Breaking Boundaries: the amazing art of
Kimberly Solana
Feel the Riddim, Catch the Vibez The VERVE – St. Lucia’s Hottest Party Spot!
Miguel ‘Migz’ Joseph
Issue 14
‘Know where you are, and where you want to get to’
Kurt Elibox Corniel Lionel
Blazing the tracks!
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The WAZE app is Here! Shoe Rehab Helps You Walk with Flair and Style
Mandisa Morrison Your Nail Shape Vocabulary
Should you do a business plan?
Issue 18
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Aimran Simmons
Presenting ‘Belle Portwe’ – Anything Else will just be a PICTURE
Entrepreneurship… Ready, Set, Go?
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6 Reasons you Should Upgrade to Windows 10
Issue 15
Rise of a Music Maestro: Nothing and No One Can Keep Him Down
Daniel Marcion
How to Get Your Site Top Spot in Search Results
Interest Rates Basics: how they affect you
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Moto 360 – the Perfect Fashion Statement
Issue 19
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Issue 20
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Herma Demacque Quit Procrastinating and Just Do Something
A Royal Voice Making Big Waves
Leading St. Lucia Back to Healthy Eating & Natural Living
How to Make Social Media Work for Your Business ZEN: The Premium Night-Life Experience
Avocado Cheesecake
Candy Nicholas
Sexual Abuse in the Caribbean - Are We Doing Enough?
Maria Leo
Jimmy Francis
J’s Wrap Citi-Home of Low-Calorie, Diet-Friendly Fast Food
Rejuvenating Lives with a Dose of Holistic Healing
Table Tennis Icon
Chris Wells
the Story of his Climb to Sporting Greatness
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Masana Morrison
Jean Claude John
How to Overcome a Creative Block
The Wavemakers:
Kink Imprints – the Fashion House of Unique Styles and Self Discovery
O’Jay
Juggling Work and Family Life and Holding it all Together
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Elijah ‘Arthur’ Allain
a Dream
Yannick James
Rock!
are Not the World
Daren Sammy Try me!
Issue 23
Rochad ‘Kiedel’ Sonny
Talented, Ambitious and in Control
Kwame Spooner Dj Viper
Bridging the Gap Between his Dreams and Reality
Janelle Joyeux
The Gorgeous Talent behind Sweetdreams Custom Cakes
Lamar & Shameela Energizing St. Luican Nightlife
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Revolutionary Camera That Changes How You Experience the World
The EvaLucianary Rise of King
Cherisa ‘Rissa’ Samuels
Issue 22
Daran
Anya
Reinvent Local Photography
Sock Game Have You Check Your Socks Lately?
Chromecast Experience the Bigger Picture
Music Man Making Waves on the High Seas
James & Jesse
Allidonna George
Kermany Lionel
Making Dreams Come Ture with the Magic of his Lens
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4 Things to Consider When Buying Your Next External Hard Drive
Issue 9
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‘I was Destined for Radio’
The Power Behind the Music – Master Engineer
Building beyond the Mind’s Eye
All About the
Goretti Lawrency:
NikkiBeides Makes Chic Jewellery Affordable
Dwayne Etienne
même bete
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Suicide Prevention How to Help Someone who is Suicidal
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Nicole de Gale
Fitness Trainer Changing Lives One Client at a Time
Taribba Joan Junior R. Joseph
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Tempered Glass
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Prenatal or Antenatal Care All You Need to Know
Filbert Salton “Kayo”
The Redmi 2 – a Budget-Friendly Powerhouse
Stay Fit and Trim with a Fitness Tracker
How to Start a Side Business and Earn Extra Cash
From Humble Beginnings to Stardom
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In the Spotlight:
Teige La Borde
Successful Event Designer & Virtuoso!
HAPPY
helping companies discover how Simple HR can be
PROSAF Champions the Cause of Sexual Abuse Victims
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IA
Issue 4
weaves more than just another stylish curl
Behold, the Power of Twitter! Part II
Kyghan Morthley
Superman HD
Filmmaker Extraordinaire
Do You Know the Facts About Your Allergy?
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A Rising Star in St. Lucian Business
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Latoya Mitchell
Michelle Serieux INT LUC SA
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Darcel Frederick
NDENCE PE
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A Fashionable and Versatile Gift for the Holiday Season
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