Your Introduction to Reels and how they're Used

What are Reels?

Reels are entertaining, immersive videos where you can creatively express your brand’s story, educate your audience, and get discovered by people who may love your business. People use Reels to participate in cultural trends, collaborate with the community and discover new ideas.

Reels are full-screen vertical videos that can be up to 90 seconds long. They come with many unique editing tools and an extensive library of audio tracks (featuring everything from trending songs to snippets of other users' viral content). Reels are used on Instagram & Tik Tok.

What is the purpose of Reels?

The primary benefit of reels is to create Brand Awareness.

What is the difference between Tik Tok Reels & Instagram Reels?

The difference between Tik Tok & Instagram reels is that while Instagram Reels follow behind TikTok's video marketing strategy, the content between these two platforms differs. Whereas TikTok is loud, causal, and mostly occupied by Gen Z, Instagram Reels tend to be more mature, calm, and aesthetically pleasing.

Sitting to chat with Tessa, we could instantly feel her confidence and brilliance. Her attention to detail and pursuit of greatness is evident in every aspect of her life and especially her business. As for her business, she has invested a lot into the aesthetics of it; so that when you walk into her facility, you have no doubts that you’re in the right place and in capable hands. Before we got to the business of it, we had to know first…

Fun Facts

Favourite colour Red

Cheesecake or Ice cream I hate both, but cheesecake

Favourite Weekend Activity?

Drinking wine and enjoying a good party, I’m a big social butterfly