www.facebook.com/dazzlethemag
Darcel Frederick
Dancing Princess Shines in The Lion King
Issue 2
St. Lucia Youth Business Trust
Increase Business From Your Inbox
Jermile Daniel Still Business Hungry As The Cell Turns 10
The Right Tie COLOUR
Teddyson John
A Born Musician
Try me!
You can get up to $50,000 invested in your business with the Youth Enterprise Equity Fund. Fiscal Incentives, Training and Support
From the Publisher
Welcome to Dazzle Magazine It gives me great pleasure to publish Dazzle Magazine’s second issue before the end of 2012! The feedback from the first issue has been overwhelming and on behalf of the Dazzle Team, I would like to thank our readers and advertisers for all the support on this new publication. The first issue was distributed island wide and the response was phenomenal! One reader stated, “This is the first magazine I’ve ever read.” Another stated, “It is very good to see a youth magazine that addresses serious topics in society”. Dazzle Magazine also appreciates all those who “Liked” our facebook page (facebook.com/dazzlethemag) and all who visited the website. Everyone’s comments and feedback were taken into consideration toward our continuous improvement of the magazine. In issue 2, Dazzle continues to uplift, inspire and educate. This issue features Mr. Jermile Daniel and how he used his positive energy to motivate himself to become a successful entrepreneur; and we share Teddyson John’s experience in the music industry. For the professionally persuaded and business oriented, we offer valuable advice on how to conduct one’s self in a job interview, strategic ways on using email marketing campaigns to assist with the development of your business, and for the technically inclined, a comparison of the Kindle Fire HD and the iPad mini. I hope issue 2 captivates and motivates as you read. I would like to wish our readers, contributors and advertisers a safe and Happy Holidays and all the best for the New Year, 2013. Please feel free to “Like” or leave feedback on our facebook page (facebook.com/dazzlethemag).
Rankin Morgan Publisher/Managing Editor
Dazzle Magazine is a new and fresh Saint Lucian bi-monthly publication, which provides much needed exposure for young professionals, entrepreneurs and established businesses. The key demographic that the magazine intends to target ranges between the ages of 21-50 years, middle to upper class working professionals. Value for money is a key concept embraced by this publication; therefore, the magazine aims to provide advertising clients with a powerful marketing medium that provides a worthwhile reach and island wide penetration at an affordable price. Since the publication is relatively new, the novelty of being associated with this magazine will present many opportunities for advertising clients. Advertising within Dazzle magazine will definitely increase brand awareness and subtly influence readers to make purchases towards clients’ products or services. To advertise in Dazzle magazine, contact our sales agent via telephone (758) 460 4126 or email advertising@dazzlethemag.com for more information and terms and conditions.
table of
contents Features
14. Jermile Daniel – Still Business Hungry As The Cell Turns 10 20. The Trinidadian – Saint Lucian Connection 22. Darcel Frederick - Dancing Princess Shines in The Lion King 30. Teddyson John - A Born Musician
Publisher Rankin Morgan Editor Christy Recaii Sales & Marketing Alana Williams
The 411
Contributors Mindy Luquiana Chicot Dougla_Chic Neil Joseph
Health & Fitness
Graphic Design 123 Digital Limited
Professional Progress
Photography Aldrin Henry Brandon Ramjeawan Cameron Browne
06. St. Lucian Entrepreneurs Shine at Caribbean Youth Conference in St. Vincent
09. Take the Plunge! - Go for a Swim
10. Critising intelligently in the Work Place 12. Job Interview Dos & Don'ts
Mastering Marketing
26. Increase Business From Your Inbox
Accountants BDM Consulting
Fashion & Beauty 27. From Wrap to Weight Loss 28. Sneaky Secrets – To keep your nail colour looking fresh all the time! 29. Don’t Get All Tied Up! - Choose The Best Necktie Colour For You
Eating In 35. Eggnog
Gadgets & Gizmos
36. Kindle Fire HD versus iPad mini
www.facebook.com/dazzlethemag
Darcel Frederick
Dancing Princess Shines in The Lion King
Increase Business From Your Inbox
Jermile Daniel Still Business Hungry As The Cell Turns 10
The Right Tie COLOUR
Out & About
38. Dazzling Pictures
40. Mitsubishi Evolution VII 4G63T
Issue 2
St. Lucia Youth Business Trust
On the Cover Jermile Daniel
Teddyson John
A Born Musician
Try me!
contact us
For more information visit us at www.dazzlethemag.com or call us at 758.460.4126
St. Lucian Entrepreneurs Shine at Caribbean Youth Conference in St. Vincent The St. Lucia Youth Business Trust (SLYBT) on its continued drive to develop youth entrepreneurship, granted two aspiring young entrepreneurs the opportunity to showcase their talent at the 5th Annual Caribbean Youth Entrepreneurship Conference held in St. Vincent & the Grenadines, from September 12th to 15th 2012. The St. Vincent & the Grenadines Youth Business Trust, in collaboration with the Caribbean Centre of Excellence for Youth Entrepreneurship hosted a successful conference under the theme: “Youth Entrepreneurship – The Catalyst for a Sustainable Caribbean Economic takeoff – Justice, Equity, Independence.”
Challenges, Successes, Sustainability”. In her address, Dr. Marcia Brandon, Director of the Caribbean Group of Youth Business Trust (CGYBT) stated that, “these are exciting times for Young Entrepreneurs in the Region and all stakeholders need to aid in the advancement of entrepreneurship; propelling and accelerating this sector which is essential for economic development of countries; entrepreneurship should be a priority when addressing unemployment and used as an avenue for youth development.” Other guest speakers emphasised the importance of agriculture and entrepreneurship as being an essential component in the expansion of a strategic economic plan. The conference concluded with an exquisite Awards Dinner. St. Lucia walked away with two of the most prestigious awards. The “Most Entrepreneurial” and “Best Young Entrepreneur” awards were bestowed on Ms. Teige Laborde. Other awards went to Dominica for “Best Quality”, Barbados for “Creative/Imagination”, Grenada for “Most Informative” and St. Vincent for “Best Vincentian Entrepreneur”.
A highlight of the Conference was an exhibition by Young Entrepreneurs from Youth Business Trusts around the Caribbean to showcase their creative and innovative talents. Ms. Teige La Borde and Mr. Jelani Paul as ambassadors for SLYBT actively participated and executed the display of their services seamlessly and professionally with paintings from Mr. Ted Sandiford. Ms. La Borde was among a panel of young entrepreneurs discussing “Youth in Business; 6
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The Board of Trustees and Executive Council of the St. Lucia Youth Business Trust wishes to congratulate Ms. Teige La Borde and Mr. Jelani Paul for their outstanding representation of the Trust and their achievements at the Caribbean Youth Conference. Please visit www.slybt.org for further information, contact us at telephone number 452-3165 or email info@slybt.org, slybtslu@gmail.com.
Jermile Daniel Read about Jermile on page 14
benefits of swimming Ta k e t h e P l u n g e ! Go for a Swim Do me a favour. Stop five random people during your daily routine and ask them whether or not they can swim. Not thread water, not dog paddle or stay afloat, but swim – as in do a proper stroke. You will be amazed to find out that the majority of answers may be a no. Strange right? Especially considering that we live on a small rock, completely surrounded by water. To be quite frank, this is not unusual; it is actually the norm in most other islands in the Caribbean and though younger kids seem to be able to swim, their parents, have not yet taken the plunge! Other than perhaps saving your life, there are many good and healthy reasons to learn to swim. Full Body Workout Swimming practically works all of the muscles in the body if the routine consists of a variety of strokes. Regular swimming builds endurance, muscle strength and cardio-vascular fitness. It can even serve as the cross-training element in your weekly workout schedule. Low Impact Swimming is easy on the joints and perfect for persons who cannot participate in high impact exercise such as aerobics. When the human body is submerged in water, it automatically becomes lighter. This means that the pool or the ocean provides the perfect place to work on stiff muscles and achy joints,
especially if you are injured, overweight or suffer from arthritis. Weight Control Coupled with the fact that swimming allows you to build endurance, increase flexibility and tone muscles, swimming is a great way to burn calories and therefore aids in weight control when combined with a healthy diet and other exercise activity such as jogging or power walking. Stress Relief Swimming is a relaxing and peaceful form of exercise which helps alleviate the stress of the daily routine. As you get better on your strokes, try to let your mind wander or even simply focus on nothing but the rhythm of your stroke. You will find yourself benefiting from an improved sense of well being, leaving you re-energised and ready to go on with the rest of your day. Social Activity Spending time swimming in a group or even just swimming on the beach will definitely prove to become a great opportunity to meet new people. Beat the Heat Swimming is the cheapest way to cool off in the sweltering heat and provides wonderful recreational activities for individuals and families alike.
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criticising intelligently in the work place
I
n the business world the characteristics necessary for growth and promotion within an organisation don’t only bear on an individual’s professional abilities but also rely heavily on social interaction. Growing up in a society where education and higher learning was stressed upon significantly, led many to believe that in order to live a comfortable life, the attainment of higher education was the order of the day. Education and relevant experience are definite precursors to the successful attainment of gainful employment. The aforementioned, however, without concern for social interaction and emotional intelligence may be detrimental to one’s advancement within an organisation or becoming a successful leader. A LOOK INTO EMOTIONAL INTELLIGENCE
Emotional intelligence is the ability to identify, assess, and manage the emotions of oneself, of others, and of groups. The steps to understanding emotions involve accurately assessing the emotions then using them to promote thinking and development. This requires understanding non-verbal communication, such as body language and facial expressions. Emotions help prioritise what we pay attention and react to but the emotions that we perceive from others can carry a wide variety of meanings. When someone is expressing an emotion, like anger, the observer must consider the cause. For example, if your boss is acting angrily, it could be because he or she got a parking ticket right before your meeting or that your boss has been arguing with their spouse. The anger may not necessarily be a reaction to their dissatisfaction with your work, even though your boss expresses anger when interacting with you. That is why regulating emotions, responding appropriately and responding to the emotions of others are important aspects of emotional management for all staff for healthy social interaction.
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THE ART OF THE CRTIQUE The concept of emotional intelligence has many meaningful applications; one such application relates to the proper communication of feedback and criticism. Consider this example. A seasoned engineer heading a software development project was scheduled to make a presentation to the Product Development Director. The team led by the engineer had worked long days, supported each other and were proud to make the presentation on the fruit of their labour. As the engineer finished his presentation on months of work, the Product Development Director turned to him and asked sarcastically, “How long have you been out of graduate school? These specifications are ridiculous. They have no chance of getting passed my desk.” The engineer, utterly embarrassed and deflated, sat glumly through the rest of the meeting, reduced to silence.
For the next few weeks the engineer was obsessed with the remarks made by Product Development Director. Dispirited, depressed and convinced that he would never get another assignment of importance at the company; he considered leaving, despite enjoying his work there. Finally the engineer went to speak to the Product Development Director; reminding him of the meeting, the critical remarks, and pointing out their demoralising effects.
the Product Development Director thought that the software plan was promising, but needed more work; he hadn’t meant to dismiss it as utterly worthless.
IN CONCLUSION In a company, everyone is part of the system, and feedback is the lifeblood of the organisation. The exchange of information lets people know if the job they are doing is going well, needs to be fine-tuned, upgraded or redirected entirely. Without feedback from superiors, subordinates are in the dark; they have no idea how they stand with their boss or peers in terms of what is expected of them, and any problems will only get worse as time passes. In essence, criticism is one of the most important tasks of a manager yet it is most dreaded by the ones receiving it. Like the sarcastic Product Development Director, too many managers have not mastered the crucial art of providing feedback. This deficiency costs any company greatly. Indeed, the way in which criticisms are given and received go a long way in determining productivity, how satisfied people are with their work and how well employees work together.
The Product Development Director was astonished; he had no idea that his remarks, meant as a throwaway line, had been so devastating to the engineer. In fact,
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job interview Dos & Don’ts
You got the call; your job interview is coming up. You may be excited and nervous; but being well dressed and well prepared can make a world of difference in your confidence and how you do in the job interview.
Dos
Don’ts
Do dress appropriately for the industry; be conservative to show that you take the interview seriously. A good gage is to dress sharper than you would for a normal day of work. Know the exact time and location of your interview and arrive about 10 minutes earlier, so you can compose yourself.
Don’t slouch in the chair; sit up straight and be alert.
Be pleasant to the staff that you may encounter; their opinions may be solicited when making a final decision.
Don’t act as if you would take any job or are desperate for employment (even though that may be true).
Offer a firm handshake to the interviewer(s), make eye contact and maintain good eye contact throughout your interview.
Don’t answer your phone or text during an interview. Switch the phone to silent and give the interviewer(s) your full attention.
Respond to questions asked with specific examples including your professional experiences wherever possible to present yourself in a positive light.
Don’t treat the interview casually, as if you are just shopping around; this could be insulting to the interviewer.
Ask for clarification if you do not understand a question.
Don’t curse or use obscene language. This is very disrespectful.
Speak clearly and concisely using good grammar and diction. If you get tongue tied, stop, breath and continue speaking slower than you were before.
Don’t chew gum during your interview. If you want your breath to be fresh, chew gum when you are on your way to the location.
Do ask questions as to what your role would entail and the employer’s expectations of you.
Don’t emphasise that money is your only interest in the job. Of course you want to make money but be genuinely interested in what the job entails.
Relax and have a great interview, you are in control! 12
Don’t make negative comments about your previous employer, co-workers or yourself.
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Still Business Hungry As The Cell Turns 10
M
ost times, knowing what you want and going after it, plays a huge role in the life of an entrepreneur. While sometimes it is simply an opportunity, which you just can’t pass up but then again, some gold mines just fall into your hands at the right time. Despite the circumstance, one thing is certain; you must be self-motivated, relentless and in the words of Jermile Dwayne Daniel, “You have to be hungry!” At 35 years old, Jermile is the owner of the chain of stores that extends from Saint Lucia to the rest of the Eastern Caribbean. His journey to success began similar to that of the average person. He was born in Laborie, later moved to Castries where he attended the Anglican Infant and Primary Schools. He attended Saint Mary’s College then Sir Arthur Lewis Community College, a year later, the University of the West Indies, Cave Hill Campus and lastly the “School of Life.” Dazzle Magazine is please to introduce you to the man behind The Cell Enterprise, Jermile Dwayne Daniel. Dazzle: What was your initial career path? Jermile: “Am not sure I had a defined career path, I was always business-minded and liked playing the board game Monopoly but I always thought I would get into business, somehow. My first job after A-level was at the then Corporative Bank, now First National Bank. I worked there for a year as a teller. Not too long after, I got bored of it and decided to go to university. Since I was interested in business, I pursued an Economics & Management Degree and while at university, my interests grew and it took off from there.”
Dazzle: How did the conceptualisation for The Cell come about? Jermile: “I was a research specialist at the National Skills Development Centre (NSDC) where I was responsible for researching the general economy in Saint Lucia, to advise persons and the Skills Centre to meet labour demands. The Cell started off with the realisation that the telecommunications market was being liberalised and there were immense opportunities. At that time I was hungry, I was hungry to start off on my own. With that hunger, ideas kept running through my head, day and night. I later took a trip to Miami where I noticed the variety of accessories for phones. Upon my return, I realised that there was only one company here doing that, but it was not affordable. It was then I recognised the opportunity to offer a better variety,
better products and better pricing. So, I went up to Miami again and bought a suitcase filled with accessories. I went around Castries like a mad man, looking for a spot to rent. I found a small place on Broglie Street, which became the first home of The Cell. I started off with two staff members.” Dazzle: How old were you when you started off? Jermile: “I was 24, just about to turn 25.” Dazzle: Did you have something to prove? Jermile: “I wouldn’t say I had anything to prove, it was sort of just meant to happen. It was my natural evolution in terms of me always being interested in business and being hungry to start my own enterprise. I didn’t like the feel of working for someone else; I was never good at taking orders. My focus has always been on being an entrepreneur.” Dazzle: What or who inspired you? Jermile: “At the time I had read two books, the autobiography of Richard Branson, which is a must read book for any entrepreneur! The second book was Rich Dad Poor Dad by Robert Kiyosaki. It speaks about money, liabilities and assets. It was really a mindset change in terms of how I looked at money.” Dazzle: How many staff do you currently have? Jermile: “Right now we are up to 40 staff members in Saint Lucia.” Dazzle: How long did it take to have your first regional branch? Jermile: “My first regional branch took less than a year to materialise. We started here in Saint Lucia in December 2002, we moved into Grenada in October 2003, into St. Vincent in November 2003, Guyana came after, Barbados and then St. Kitts and Nevis. We’ve grown to 10 locations in the 5 islands.” Dazzle: How did you decide which island you would venture into first? Jermile: “After opening my first store in Saint Lucia in December 2002, Digicel offered me to become a retailer or agent for their products and services by March of the following year. I realised that their game plan was to run through the Caribbean and I figured, that they are coming all the way from Ireland, what is preventing me from doing the same thing in the Caribbean where I grew up? It was a partnership that developed and the relationship has helped me to move throughout the Caribbean as well.”
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DAZZLE 15
the Cell’s Management team Dazzle: How do you keep track of your regional businesses? Jermile: “Good people properly positioned and strong processes. I get reports every single day, from every store. It is all about effective systems and efficient people.” Dazzle: What are some of the challenges you have experienced? Jermile: “We have gone through various challenges over the 10 years. Initially, my major challenge was securing financing. Another challenge I faced is one faced by a lot of entrepreneurs; other people trying to convince you to do something other than what you are trying to do. There were so many negative voices, some not intentional but I was constantly told: “It won’t work.” “Why leave your job?” However, when I look back I was so focused, that I had already envisioned this business 10 years down the line. There was nothing that could have stopped me!” Dazzle: How did you handle these challenges? Jermile: “I laughed it off. While it was not a conscious decision to laugh, I found myself laughing because it was comical. I was just really focused. They say entrepreneurs need to have laser-focus and that is exactly what I had.” Dazzle: How many registered companies do you own? Jermile: [chuckle] “A few.” Dazzle: Have you ever thought of quitting and why? Jermile: “Hmm…yes I have! There are stressful times 16
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when you feel de-motivated. At these times, I wonder why don’t I just get a normal job, from 9-5, go home afterwards and do nothing. But truthfully, I would not want to be doing anything else.” Dazzle: What is your primary vision for the company? Jermile: “To be the largest mobile tech retailer in the region.” Dazzle: What advice would you give to young entrepreneurs? Jermile: “Stay hungry! Stay focused! Know your primary vision and always analyse the potential for growth within your business.” Dazzle: How do you handle competition? Jermile: “Competition pushes me, it really motivates me. I don’t believe in second place. I just think we are better!” Dazzle: If you could do anything else in the world, what would it be? Jermile: “I think I would be a chef. I always thought I would be a really good chef. I am a decent cook! I’ve never burnt the house down! It is really relaxing. I think about being a chef and then I think about owning a chain of restaurants, I always come back to those natural business instincts.” Dazzle: What do you do to distress? Jermile: “Not Enough! I no longer play monopoly but I play basketball and a bit of tennis. Basketball is a sport that really distresses me; I played throughout SMC and university. I also listen to music. I read inspirational books but again, not enough!!”
Dazzle: Name five essential things you do on a daily basis. Jermile: “1. Pray. 2. Have to have my coffee in the morning. 3. Review my reports. 4. More coffee. 5. News!” Dazzle: What other projects have you undertaken in your community or in Saint Lucia? Jermile: “I am the Chairman of the Youth Enterprise Equity Fund, established in 2009 and a Director on the board of SLDB. I also visit schools across the island, as I am passionate about spreading my knowledge, which I hope will inspire other young persons.” There are some interviews you wish could go on and on and this is one of those. Not many young persons have been able to accomplish what his has, and we only hope his story will be of inspiration to a young person trying to catch a break or achieve something more than just living. We at Dazzle Magazine wish Jermile a lot more success and of course we hope he improves those cooking skills. We urge our readers to stay hungry, keep focused and believe in yourself.
fun facts Zodiac Sign: Sagittarius Favourite holiday destination: Soufriere because it touches something on the inside that is really powerful. iPhone, Blackberry or Samsung Galaxy SIII? A combination of the three Nickname: JUM (from Saint Mary’s College) Sneakers or Dress Shoes? Slippers/barefoot European football team you support: My son’s favourite team is Barcelona. Favourite fragrance: Two of them, Cool Waters by Davidoff & Bleu by Chanel Favourite colour: Red Notable mentions: Basketballer of year SMC & A-Level Entrepreneur of the Year 2007
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Darcel Frederick Read about Darcel on page 22
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the Trinidadian – Saint Lucian connection
V
ariety is considered the ‘spice of life’ and here in the Caribbean the rich cultural diversity is often considered the most intricate detail of the islands. What sets us apart from the rest of the world is not limited to our geographical location but the flare and richness of the multitude of races, ethnicities and cultures, which shared throughout the Caribbean. Saint Lucia is no different, playing home to a large number of these ethnicities and cultures.
which was on August 31st, 2012. The event was held at the Baywalk Shopping Mall Conference Room and sought to highlight the work of Trinidadians living in Saint Lucia and also featured some of the products, which are sold locally but are manufactured in Trinidad. The room was beautifully decorated in red, black and white reminiscent of the Trinidadian flag. The atmosphere was flamboyant, truly cognizant of Trinidandian culture; the ushers were dressed in carnival costumes and guests were greeted by the sweet sound of steel pan music. Dionne Benn-Cooper, one of the main organizers told Dazzle Magazine a little about the event and what it took to host an event of such a nature: “In Saint Lucia we have a great population of Trinidadians and Tobagonians here, many of whom own businesses. In observance of our 50th Independence Anniversary, we decided to call on these business owners and give them an opportunity to showcase their products and services, which are imported by Saint Lucia. We were happy that many of them obliged.”
On September 22nd, 2012 a contingent of Trinidadian nationals living here orchestrated an exhibition/trade show to commemorate the 50th Independence Anniversary of the Republic of Trinidad and Tobago, 20
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Amongst some of the products featured were: Lahner cleaning products, Spotless & Supreme Bleach, KC Candy, Slimmer matches, Vienna sausages which
are all distributed by Renwick and Company. Other products featured were Lipton Tea, which comes in several flavours distributed and sold by Brydens and Partners Limited, Flavorite Ice Cream, distributed island wide and of course Fruta and the assortment of drinks distributed and sold by SMJ Beverages.
Trinidadian cuisine such as ‘doubles’, shark and bake, corn soup, roti, callaloo, pastelles and an assortment of desserts to name a few. Attendees were pleasantly surprised and intrigued as they opened their palettes to ‘something new’. The Exhibition also featured fashion designer Lisa Barton-Volney manager and designer of ‘De Kloze Line’. The company started in Trinidad and later Mrs. Barton-Volney migrated to Saint Lucia with her husband. She focuses on custom pieces, including corporate uniforms, bridal and pageantry gowns, casual wear, formal wear and soft furnishings – all from her business in Entrepot.
“If people could leave here with one thing, it would be to get a taste of our culture. People often go to Trinidad for shopping, for parties and of course carnival is a big thing but we are so much more than that. We have so many different heritages coming together to form the Trinidadian culture and Diaspora. Every part of the world makes up Trinidad”, were the words of Mrs. Benn-Cooper. Also featured was Caribbean Airlines, the national airline of Trinidad and Tobago, which offers the most affordable and comfortable flights to the Republic. The event was well attended by Trinidadians and Saint Lucians alike, everyone basking in the allure of Trinidadian culture on display. Not only was there an exhibition component to the function but also the much anticipated cocktail section, featuring famous
The party had only just begun as people were soothed by the sounds of the band ‘Skip Monday’, as they performed a multiplicity of music genres, truly showcasing the diversity, which exists in Trinidad. By the end of the night the exhibition had turned into a little carnival, as attendees were carefree and enjoyed themselves. Organizers were heartened by the turnout and see this as a sign of even better things to come.
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DAZZLE 21
York University (Toronto, Canada). She has had the opportunity to perform at several national events, which she says “was always fun, and made her feel very proud.” Darcel’s extraordinary talent, hard work and perseverance have surely harboured success as she currently performs in the celebrated Broadway production, The Lion King in London. Can you believe that her greatest achievement as part of The Lion King cast still gets her nervous? So, not only did Dazzle get tips on how to calm nerves, she suggests “deep breathing and envisioning the performance going the way I want it to,” Dazzle Magazine sought to find out about Darcel’s graceful transformation from aspiring dance to professional performer.
Darcel Frederick Dancing Princess Shines in The Lion King
Dazzle: How does it feel to be part of The Lion King London and how was your first day experience? Darcel: “Surreal is the best word to describe how it feels and also (my inner child response) freaking incredible! At risk of sounding cheesy, it really is a dream come true for me. My first day in rehearsal was scary and very challenging but also very exciting. The vocal rehearsal was a very new experience for me, and as worried as I was it turned out to be a lot of fun. The dance rehearsal was very physically and mentally demanding but despite the exhaustion and pain (haha) I loved it. My first performance on stage is a bit of a blur. The moments leading up to my first entrance were quite an adrenaline rush. I was so nervous that I honestly don’t remember it at all.”
Many little girls once had the dream of becoming a ballerina or a princess. For those who did not pursue this path but secretly still dance in front of the mirror, Darcel Frederick is living the dream for our inner little girl dancers. So who is Darcel Frederick and why is Dazzle Magazine writing about her? Well, we are elated to introduce you to this 30-year-old, who has charmed her way into the hearts of many with her poise, elegance and talent as a professional dancer.
D
arcel was born on October 27th to Robert and June Frederick. June is a well-known cultural activist and daughter of the prominent Historian Winville King. In her early years, Darcel attended the Ave Maria Infant and Primary Schools and the St. Joseph’s Convent. She later attended the Sir Arthur Lewis Community College and then
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Dazzle: How did you become a professional dancer? Darcel: “Copious amounts of training and preparation. I trained at university and then continued with regular training after that (i.e. going
to the gym, taking dance classes etc.)” Dazzle: How long have you been dancing? Darcel: “Since I was 5 years old.” Dazzle: What pushed you into dancing? Darcel: “My Mom used to be a dancer and she got me started. I fell in love with it and it’s been a passion ever since.”
Dazzle: What dancer(s) inspired you? Darcel: “My mom of course, Alvin Ailey, Judith Jamison, Martha Graham (to name a few).” Dazzle: What forms of dance have you studied? Darcel: “I have studied, Ballet, African, Modern and Contemporary.” Dazzle: Did you dance Quadrille at school? Darcel: “Not at school but for a little bit with Helen Folk Dancers. I enjoyed it very much at the time.” Dazzle: Which one are you performing now? Darcel: “Right now I would say I’m performing Modern dance.” Dazzle: Why do you love to dance and how do you feel when you perform? Darcel: “Always a difficult question for me to answer. It is hard to describe the feeling when I’m dancing. It’s like I’m transported into another world – an escape. It is a carefree, happy, sometimes very emotional place. It is also an outlet to express some of my inner most emotions – alive, carefree, emotional!” Dazzle: Who makes up your support team? Darcel: “My family, my close friends and my fiancé.”
Dazzle: Do you hope to inspire others to dance too? Darcel: “Definitely! It is such a profound art form and what I experience when I dance is such a beautiful feeling. It is so fulfilling that even though it is a difficult career path, I would encourage anyone who is passionate about it to pursue it.” Dazzle: If dance was not your career choice/path, what would you be doing instead? Darcel: “I think I would be a physiotherapist. It is another interest I picked up when I was at university and my second major, Kinesiology and Health Science was a start toward that career path.” Naturally, home is where the heart is and that is Darcel’s favourite place, “wherever her close friends, family or fiancé are. With a strong support team, keen enthusiasm, humility and profound determination Darcel keeps on dancing. In the next five years, Darcel hopes to be married with a family but has not acceded to retiring those graceful and skilled legs. Her body craves dancing which inspires her to continue. Dazzle extends well wishes to Darcel and look forward to seeing her perform in The Lion King.
fun facts What’s your favourite local fruit? Mango Accra or float & cheese? Both (haha) Most memorable performance: One of my final performances with Ballet Creole (an afro-modern-contemporary company that I performed with in Toronto) What do you do after a hard day? Take hot bubble bath, listening to calming music or curl up with a good book Who is/are your role model(s)? My parents Any nicknames? My friends call me Darcie for short. Best Carnival experience? Saint Lucia, July 2010, Just4Fun!!!
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Jermile Daniel
Teddyson
John Read about TJ on page 30
Increase Business From Your Inbox!
using Email Marketing Campaigns in your business
I
n today’s world, email marketing is one of the most economical and effective ways to promote your business. It is easy to use and can assist in improving your business’s customer service by facilitating and providing an additional means of communication with existing customers. This kind of direct communication builds relationships between your business and its customers. A major time to use email marketing is when your business is having specials, events or to announce something newsworthy. Customers can be contacted on a weekly or monthly basis through a campaign that is interesting and relevant to their needs. In addition to informing readers on happenings within your business, good email campaigns can be used to direct its readers to your website. This will increases the business’s web traffic. As they view your website,
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viewers will be encouraged to make further contact via email or telephone, be directed to your store/ office location and purchase your goods/services. Here are some tips in running a successful email campaign: 1. Gather the email address of your business’s target audience – you do not want to send unwanted emails (spam) to individuals who are not interested in your goods or services. 2. Use a very powerful subject line to grab your reader’s attention at a glance – this will encourage them to open the email and continue reading. 3. Always insert your business’s web address and email – this encourages users to click through the email and visit the business’s website for more information. There, they can contact you with ease if necessary. 4. Write with enthusiasm – give the users a pleasurable and exciting reading experience. Readers should not be turned off by your email at all. 5. Send your email in the middle of the week – individuals are more receptive between Tuesdays and Thursdays from 8am-11am and 2:30pm-4pm.
From Wrap To Weight-loss
W
e know how frustrating it feels to look at a closet full of clothes that you can’t fit into anymore. We also know how hard it is to stick with a weight loss plan when you’re not seeing any concrete results. Even though you do lose some weight, it’s hard to lose those stubborn, flabby inches that make you look bigger than you really are.
Touch Therapies: St. Lucia's most exquisite getaway hidden in Rodney bay. We offer that unique tropical experience of a true island paradise with services such as pedicures, manicures, facials and wide range of massages and unique body treatments. Leave everything behind and let our licensed therapists take you into a place of serenity - true tropical paradise. Touch Therapies...we offer the same fantastic services that you would expect from a spa resort at a fraction of the price. Hours of Operation: Monday - Friday: 9:00am - 5:00pm Saturday: 9:00am -6:00pm Tel:- 758.452.9901 / 758.284.3772 BBM Pin#: 2362E8CC touchtherapies@gmail.com www.touchtherapiesspastlucia.com
That’s why we’ve have a service that helps you lose inches – Touch Therapies – designed to make you shed inches quickly. In fact, we guarantee that you’ll lose 6-20 inches in just one week! No matter what problem areas you’re trying to fight, Touch Therapies Weight-loss Body Wraps will help. You can target common problem areas – like your thighs, hips, buttocks, and abdomen. Or use Touch Therapies Weight-loss Body Wraps to treat your entire body! The Touch Therapies Weight-loss Body Wrap System is made up of a unique blend of herbs, oils, aloe, and sea clays. By using Touch Therapies Weight-loss Body Wraps you are taking part in a relaxing spa treatment – that also helps you lose inches. Remember, your skin is your body’s largest organ. Since it’s constantly exposed to the sun, pollutants in the air and the stresses of daily life, it doesn’t take much to wind up dull and unhealthy-looking. Touch Therapies Weight-loss Body Wraps however go beyond inch loss. Thanks to Touch Therapies Weight-loss Body Wraps, you can be one of those people with tighter, more toned skin!
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The Computer Store (St. Lucia) American Drywall Bldg, Vide Bouteille Box 3094, Laclery, Castries,St. Lucia. Tel: 758 450 4638 Fax: 758 450 4639 Email: tscssolutions@candw.lc Facebook: www.facebook.com/computerstorelc
Sneaky Secrets To keep your nail colour looking fresh all the time!
Stop Streaks! Pastels and other white-based shades tend to apply unevenly. Before you apply your base coat, wipe nails with a cotton ball soaked in nail polish remover to remove excess oil, which could clump your polish.
Add Shine! Metallics like silver and bronze look party ready but they lose their shine easily. To get that great colour back in a micro second, quickly use a cotton t-shirt or microfiber cloth to buff your polish. Viola!
Avoid Chips! Mattes tend to chip easily. For long lasting color, apply three coats instead of two then hold the brush vertically and sweep the side of it across the top edge of your nails with a thin fresh coat, from left to right.
Don’t Get All Tied Up!
Choose The Best Necktie Colour For You
M
3.Black
1.Red
4.Green
any corporate men like to wear ties to complete their daily business look. The majority however, may not be aware that different colours send different messages about their personality. Dazzle looks at what message different colours send to your colleagues, how you can choose the colour to help you feel your best and match each situation.
This bold colour suggests confidence, power and strength. A red tie is an excellent choice for stepping into a situation when you need to be on top of your game. Keep in mind that this colour may also suggest which political party you support. In Saint Lucia it is the Labour Party and in the United Stats, the Republican Party.
A very formal colour, black is associated with fancy events, hence the term ‘black-tie’ affair. When worn more casually, in the work place for instance, black is classic and sends the message that you are sharp and efficient.
This colour has long been associated with money, particularly in the United States. It has other positive associations like growth, whether that is growing your wealth or knowledge. Green is also the color of being eco-friendly. Keep in mind that bright green however could read as being ‘green with envy’.
5.Yellow 2.Blue Whether baby, navy or royal, blue is great for sending out a cool, calm and collected vibe. This colour can be particularly empowering when going into a highpressure meeting and you need to remain confident and unfazed.
Formerly, this colour has been associated with weakness but that has since changed. When paired with a blue shirt, yellow ties say that you are bright as the sun, out going and a go-getter who will get the job done. Wearing this color can definitely serve as a confidence booster.
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Teddyson T John A Born Musician
It is amazing when you meet someone with a gift who has remained humble, despite all of their successes and triumphs. What is rare is being gifted with the ability to bellow captivating notes as well as being an accomplished keyboardist and percussionist. Getting up on a stage and performing in front of hundreds, even thousands sounds scary, but for Teddyson John, it is simply what he loves to do. If we were present for the first moments after his birth, no doubt his cry must have been like hallowed angels singing. After interviewing him, Dazzle is under the impression that he is a born musician and we share more about the man behind the voice, the art and the creativity.
eddyson John known as Teddy or TJ to his friends and family, has been wowing audiences since, “before his feet could even touch the peddles of the drum set”. Teddyson admits that neither his mother nor father is musically inclined yet he and his two brothers, “seemed to have gotten it from somewhere”. His brothers, Francis John is the founder of the band, Blue Mango and Hervin John has his own band on the cruise ship line, Royal Caribbean. Teddyson’s first recording was a song called ‘Sweeter’. We know you’re thinking ‘it must have been a soca’, but believe it or not, it is a gospel song as Teddyson actually started off singing and performing in church. This song was recorded at the legendary Den Studio. We often hear people talk about their first love, Teddyson admits that he simply “just had a love for music” and it has only deepened over the years. He tells us: “I did a gospel concert in the Boulevard. I was really young. The drummer didn’t show up but I knew the songs and I used to drum on NIDO tins and bottles at the back of our house so I was able to fill in for the drummer. I remember after the performance Ricardo Francois gave me my first pair of drumsticks.” Teddy shared this fond musical memory and his exuberance when relaying the story made us relive it with him. We know Teddyson is no stranger to the stage! His performing experience however stems from his school days when he attended Sir Ira Simmons Secondary School, participating in events such as Mr. & Ms. Teen Talent and Mr. & Ms. Valentine. It is those early performances that paved the way for him to shine bright at the Groovy Soca Monarch and Power Soca Monarch competitions leading him to have won the crown twice of the four times he has entered since 2007. “It’s an amazing feeling for me being on stage; when you love what you do, it shows. I love to give the people a good show. I love to see people enjoying
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themselves to what I do!” Teddyson said of his passion. The cliché, ‘practice makes perfect’ is essential for anyone in the music business but in Teddyson’s words, “the more you do it, the better you get at it.” It is also often said that behind every successful man is a good woman, and Teddyson attributes his success to “an understanding and amazing wife!” “She understands everything I do, she knows what it takes. She too is a performer as a dancer. When you meet somebody in their passion, you don’t try to change it but you support it. Having a strong relationship and the other person understands makes the perfect balance”. He explained. There are two sides to Teddyson, a Soca side and a Jazz side. This diversity has allowed him to perform all over the world, including Miami, New York, Toronto, Los Angeles, Barbados, Martinique, Cayenne, Paris and of course his home, Saint Lucia. Teddyson has also performed with world famous artiste Patti LaBelle and the likes of James Ingram, Bebe Winans, and Brick & Lace. He has also been afforded the opportunity to open for Destra and Machel Montano. While he has worked with these renowned artistes, his collaboration dreams keep growing. “Locally I would love to work with Ricky T. and in the Soca world Kes and Machel.” Teddyson however has always admired R. Kelly and still does today. What he admires most is R. Kelly’s creativity, musical diversity and writing skills. “My ultimate collaboration would be with R. Kelly.” He added. For songwriting, he would have wanted to work with the late Michael Jackson and have Ne-Yo and The Dream write him a tune. Teddyson’s achievements are not limited to winning local music titles. He is the only artist from the Caribbean to audition for the show ‘Making the Band’ hosted by P. Diddy, in 2010, in Los Angeles. He auditioned for the role of drummer and was able to make it through the first six rounds. “It was a nice experience. I was at Centre Stage, which is where lots of artists come to rehearse. I was in the room where
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Michael Jackson, two weeks before his death had rehearsed for the movie ‘This is It’.” Teddyson recalled. Dazzle Magazine would like to thank Teddyson for sharing his journey with us. Teddyson opened up for Ne-Yo at the Saint Lucia Jazz Festival in 2010 and we distinctly remember hearing thousands screaming for him for an encore, which is commonplace at his performances. Dazzle cannot wait to see what he 8 performances are always spectacular! Already, he has
the TJ Project, which is made up of a cast of “carefully selected musicians: Dean (bass and musical director), Peppy and Eric (keyboardists), Zack (guitarist) and Gregory (drums).” Teddyson John is definitely on his way to making history and we have hopes that every Saint Lucian supports him.
fun facts Bouillon or green figs and salt fish? Bouillon Converse or Nike? Nike Favourite hang-out spot in Saint Lucia: My home ipad or Kindle? ipad Favourite brand selection in watches: G-shock and D & G
corporate branding logo design corporate stationary branding strategies event branding signage
magazines brochures | flyers | posters billboards annual reports
T: 1 - 7 5 8 - 7 1 3 - 8 7 8 6
*
web services
web design web hosting banners eblasts social media marketing
photography in door out door on-site
www.antixdesigns.com
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antixdesignz@gmail.com
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Make the perfect Eggnog to enjoy with your fruitcake or ‘black cake’ in the company of family and friends this Season!
Ingredients: • 3 eggs • 1 large tin evaporated milk or 2 pints fresh milk • 1 cinnamon stick (approx. ½ inch long) • 3-4 cloves • ½ teaspoon grated nutmeg • Lime rind (peel) (approx. 1 ½ inch long) • 1 tablespoon rum, brandy or sherry • 2 tablespoon sugar • 4 cups water (to be used with evaporated milk)
Method:
an. Add 1 cup of k and cloves in a saucep 1. Place cinnamon stic for about 5 minutes. ner and bring to a boil water on a medium bur p container or s, sugar and rum in a dee Meanwhile, whisk the egg aside. about 2 minutes and set blender until smooth, for en lukewarm, Wh aining water to saucepan. 2. Add the milk and rem mixture and mix 1 cup of the milk-water not hot or boiling, remove milk in the mixture. Allow remaining or blend well with egg rind (peel). e lim boil. Add nutmeg and saucepan to come to a to allow for so stand for 2 minutes or Remove from burner. Let ally and slowing lime rind (peel). Gradu infusion of nutmeg and isking mixture blending or wh pour infused milk into egg otherwise you ge sta s must be taken at thi simultaneously. (Care than eggnog). will have custard rather Enjoy hot or cold. 4 – 6 SERVINGS
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The brand new Kindle Fire HD features three unique models straight from the Amazon website. Those three models include the Kindle Fire HD 7”, Kindle Fire HD 8.9” and the Kindle Fire 8.9” 4G LTE. The content is based on the Apple Store for the iPad Mini and the Android market for the Kindle Fire HD. Let’s see how the two devices stack up against each other.
In terms of pixels and pixel density the Kindle Fire HD with 216 pixels per inch surpasses the iPad mini with 162 pixels per inch, which makes the viewing experience more enjoyable and showcases the stunning HD graphics. For wifi capabilities and web browsing, the Kindle Fire HD surpasses the iPad mini by far with its Dual Band Dual Antenna giving the Kindle Fire HD greater range and faster speeds. What you see is what you get; the Kindle Fire HD gives you the exact amount of connection speed coming out of your wireless router. Processing power between the two doesn’t vary that much where they both run on a dual core processor but the Kindle Fire HD runs a 1.2 GHz Dual Core Processor with 1GB of Ram while the iPad mini runs a 1 GHz Processor with 512MB of Ram.
Where the Kindle Fire HD totally dominates the iPad mini is interoperability. The iPad mini contents are limited to some Apple products whereas the Kindle fire HD gives you ease of access to all purchased and downloadable content from all other devices including iPad, iPhone, Android phones & tablets, BlackBerry, Windows phones, Roku, TiVo, internet-ready TVs and through your web browser.
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Storage capacity between the Kindle Fire HD 7” and the iPad Mini are about equal; they both feature standard 16GB and 32GB. Whereas the Kindle Fire HD 8.9” 4G LTE features a 32GB and 64GB storage. They both feature HD cameras, the iPad Mini features dual cameras 5Mp camera 1080p camera to the back and 720p Face Time HD Camera to the front, while the Kindle Fire HD Features a 1.3Mp 720p HD Camera to the front.
The Kindle Fire HD 7” Features: •
The Kindle Fire HD 7” features a new and stunning 1280x800 HD display with polarizing filter and anti-glare technology for rich color and deep contrast from any viewing angle
•
Exclusive Dolby audio and dual-driver stereo speakers for immersive, virtual surround sound
•
World’s first tablet with dual-band, dual-antenna Wifi for 40% faster downloads and streaming (compared to iPad 3)
• Over 22 million movies, TV shows, songs, magazines, books, audio books, and popular apps such as Netflix, HBO GO, Pandora, and Angry Birds Space
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Integrated support for Facebook, Twitter, Gmail, Hotmail, Yahoo, as well as Exchange calendar, contacts, and email
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Free unlimited cloud storage for all your Amazon content
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Kindle FreeTime - a free, personalized tablet experience just for kids on the Kindle Fire HD. Set daily screen limits, and give access to appropriate content for each child
This Christmas Kindle Fire HD is available at The Computer Store at fantastic prices. The Computer Store (St. Lucia) American Drywall Bldg Vide Bouteille Box 3094, La Clery Castries, St. Lucia Tel: 758 450 4638 / Fax: 758 450 4639 Email: tscssolutions@candw.lc Facebook: www.facebook.com/computerstorelc
•
Front-facing HD camera for taking photos or making video calls using Skype, Facebook, or other apps
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Name: Miguel Bernard Age: 24 Car: Mitsubishi Evolution VII 4G63 2000 Engine/280 Horse Power
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