Skupina lasko strategy summary 2015 2019

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Laško Group strategy 2019 Laško, October 2014


Our vision is to become leading regional producer of beer products and soft drinks

Our vision

Leader in brewery

By 2025 our brands will bring us among top three leading beer producers in South East Europe. Recognized soft drinks producer

Laško Group

Supply chain excellence

We will stand for innovation in beer and soft drinks products and excellence in operations.


Our vision is guiding us on the way to reach strategic goals Path to reaching strategic goals

Our 2019 goals

“We are leading - translating vision into reality“: leading regional producer of beer products and soft drinks.

175,5* mio EUR of revenues

“Follow the Value”: We are focusing strategy on the critical factors that drive sustainable and profitable growth for our shareholders.

52,1 mio EUR EBITDA

„One plus one is more than two“: Operational excellence, streamlined corporate culture and organization.

Sustainable debt to EBITDA ratio

Winning the “Hearts and Minds” of employees: We have developed a passionate vision of the future and an ambitious strategic goals.

In 2014 Laško Group (Pivovarna Laško and Pivovarna Union) revenue was 160,3 mio EUR, EBITDA 33,3 mio EUR

* Revenues form sales of products and services


Laško Group 2019 strategic goals are supported by holistic business strategy Key questions and answers of Laško Group 2019 strategy What are Laško Group current performance and challenges?

Change of market dynamics towards discount retailers and private labels Consolidation of retailers and beer producers on foreign markets High indebtedness Opportunity to optimize supply chain and business processes

Where should Laško Group compete?

Laško Group can best compete on it‘s core markets - Defend market position in Slovenia - Grow on foreign markets (outperform market growth)

How can Laško Group win?

Which actions should Laško Group take to win?

Laško Group must follow main strategic directions: - Stabilize and Restructure o Operational restructuring o Legal merge of Pivovarna Laško and Pivovarna Union o Deleveraging - Focus and Improve o Focus on the market, fill the go-to market gaps in Slovenia and foreign markets

12 strategic projects


Tomorrow, Laško Group will be unified and in brewing focused company  Sale of stake in dependent companies Delo and Radenska will continue.(1)  Recapitalization process will continue (recapitalization of minimum 75 mio EUR).

 Pivovarna Laško and Pivovarna Union will legaly merge into an unified company (planned for 1.1.2016).

Laško Group

Brewing, Soft Drinks, Water Laško Group scope today (2014) and tomorrow (2019) (1)

Defined in the Restructuring agreement and Standstill, which was signed by Laško Group with creditor banks in the end of April 2014.

Brewing, Soft Drinks, Water


Our brands – Our treasure  In Laško Group we will focus in developing and investing in our own brands, as well as in strengthening their market positions.  We will strengthen our presence in foreign markets, with an emphasis on Bosnia and Herzegovina, Croatia, Italy, Kosovo and Serbia, next to selectively entering new markets.  We will keep our market position as the leading brewer in Slovenia.


We will invest in technology and energy efficiency ď‚™ A significant portion of cash flows will be dedicated to new investments, increasing technology and energy efficiency, improving logistics and sustainable business. Cumulative investments across next 5 years (until 2019), will surpass the depreciation level.


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