FRAMERATE: DESERT PULSE
SPONSORSHIP OPPORTUNITIES
A year in the life of the Sonoran Desert, as it’s never been seen before.
Oct. 11, 2025 - May 10, 2026
The Garden is here to help you enjoy the
beauty of the desert
AND CARE ABOUT IT.
GARDEN HISTORY
In the 1930s, visionary Phoenicians joined forces to protect and display the beauty of the Sonoran Desert. Their plan came to fruition in 1939 with the opening of Desert Botanical Garden. Our founders envisioned the Garden becoming “a compelling attraction that brings to life the many wonders of the desert.”
Over time, thanks to leadership and generous investments from the community, the Garden’s permanent plant exhibits and seasonal art exhibitions have indeed become a vibrant and compelling point of pride.
CHIHULY– THREE TIMES THE CHARM
The Garden has a successful track record of Blockbuster Exhibitions. In 2008-2009, Dale Chihuly’s stunning glass sculptures drew 546,000 visitors, and a return exhibition in 2013-2014 attracted a record-breaking 632,000 guests of which 30,000 were tourists that secured $22.2 million in economic impact.
Nighttime viewing became wildly popular, as the changing light infused Chihuly’s works with heightened drama. In 2021-2022, the Garden and Frank Lloyd Wright’s Taliesin West’s joint exhibition, Chihuly in the Desert, attracted more than 601,000 local and international visitors who spent $22 million in metro Phoenix.
Dale Chihuly, Neodymium Reeds, 2021, Desert Botanical Garden, Phoenix © 2021 Chihuly Studio. All Rights Reserved.
NIGHTTIME APPEAL
In 2015-2016, the Garden presented its first evening-only exhibition. Artist Bruce Munro’s immersive, large-scale installations—Sonoran Light—attracted 318,000 visitors, and had a substantial economic impact and visibility within the community.
The Garden’s second evening exhibit was Electric Desert | A Light and Sound Experience. The cactus and desert became a living canvas in this nighttime experience, taking visitors on an immersive journey through the Garden using light and original music. The exhibit brought in $32 million in economic impact and 357,272 guests.
FRAMERATE: DESERT PULSE
In October 2025, Desert Botanical Garden will premiere a monumental new art exhibit that is years in the making. Desert Pulse, a creatively and technically ambitious series of artworks, will take visitors on a journey through a year in the life of the Sonoran Desert, in an immersive experience never done before at the Garden.
Utilizing state-of-the art technology and high-resolution, immersive exhibit displays, Desert Pulse reveals the rhythms of nature, desert plants and manmade environments across the Valley that cannot otherwise be experienced by the human eye. The work will be realized as several breathtaking screen installations around the Garden and a large-scale immersive exhibition in the Garden’s new The RAF Exhibit Gallery.
SCANLAB PROJECTS
ScanLAB Projects is a pioneering creative practice; an art studio and research laboratory, led by artists / architects / technologists Matt Shaw and William Trossell.
Shaw and Trossell share a common passion for highly-crafted making and storytelling that manifests in their digital and physical works. Their studio is comprised of a diverse team who experiment with groundbreaking technical development and cutting-edge artistry on a daily basis.
ScanLAB’s primary medium is 3D scanning, a form of machine vision that they argue is the future of photography and spatial representation. As the electronic eyes for billions of mobile phones and driverless vehicles, 3D laser scanners are the cartographers of the future. By critically observing places and events through the eyes of these machines ScanLAB’s work hopes to glance at the future we will all inhabit.
ScanLAB’s award-winning work has been featured on the BBC, The Guardian and The New York Times and has been exhibited internationally, including at Los Angeles County Museum of Art, The New Museum NYC, South by Southwest and the Venice Biennale.
SUSTAINABILITY & IMPACT
Desert Pulse is an artwork underpinned by sustainable values. ScanLAB Projects and the Garden have rigorously considered and documented the impacts of making and exhibiting this work at all stages of its production so far. Together they are committed to upholding these values in the future, and ask any venues, partners and supporters to join in taking these values forward. At times, this means making decisions that cost more but impact less.
RIVIAN PARTNERSHIP
The Garden has a meaningful partnership with Rivian Automotive Inc., with the shared use and loan of their electric R1T. This generous partnership is instrumental in supporting Desert Pulse
Rivian’s contribution aligns perfectly with the environmental themes underpinning ScanLAB’s artwork, alongside the Garden’s mission to advance excellence in education, research, exhibition and conservation of desert plants.
WHO YOU’LL REACH:
632K+ visitors from all 50 states and tourists from around the world
VISITOR DEMOGRAPHICS
$115,381 visitors’ average household income
32% of visitors have children in the home
30,000+ member households
Race/Ethnicity
318K+
followers across TikTok, Facebook, Instagram, Threads, X and LinkedIn
12.4K new followers (industry average 7.5K)
22M+
social media impressions (industry standard 11M)
6.7M website visitors to dbg.org
1.4M new users in 2024
#1 Voted
1.6M total social engagement (industry average is 520K) on Trip Advisor’s ‘Top Attractions in Phoenix’ list. (2024)
48K+
subscribers to bi-weekly Garden e-newsletter
3K+ media stories about the Garden
Hosted 300+ media contacts
SPONSORSHIP VALUE PROPOSITION
Client & Customer Connections
By partnering with the Garden to bring Desert Pulse to the Valley, your organization will champion values that your customers and employees care about: Nature, Culture, Creativity, Innovation, Community Engagement and many others. 1 2 3 4 5
Deliver a truly memorable and rewarding experience that builds relationships and loyalty for valued clients and potential customers.
Employee Engagement
Generate excitement and company pride in supporting a unique experience for the Valley. Create memories for employees and their families.
Cultural Vibrancy and Economic Impact
Enhance metro Phoenix as a culturally rich and vibrant destination for tourists, attract positive national attention and deliver exceptional experiences to visitors.
Community Investment
Exhibition revenue will be reinvested in the Garden to sustain its valuable plant collections, preserve the Valley’s treasured open spaces, improve community health through community gardens and advance scientific study and understanding of the Sonoran Desert to ensure its protection for future generations to enjoy.
Brand Enhancement
DESERT PULSE SPONSORSHIP OPPORTUNITIES
Presenting Sponsor | $500,000 (1 available)
• Exclusive “Behind-the-Scenes” experience with the artists and/or Garden staff
• Exclusive recognition as Presenting Sponsor and logo in printed trail guide
• Exclusive recognition as Presenting Sponsor and logo featured on signage and other promotional materials
• Exclusive recognition as Presenting Sponsor and logo featured on television advertising
• Inclusion in all social media marketing related to Desert Pulse
• 100 complimentary general admission tickets
• 50 complimentary Las Noches de las Luminarias tickets
• One (1) complimentary Garden venue rental
• Logo and link to company’s website on exhibition webpage
Platinum Sponsor | $250,000 (2 available)
• “Behind-the-Scenes” experience with the artists and/or Garden staff
• Recognition as Platinum Sponsor and logo in printed trail guide
• Recognition as Platinum Sponsor and logo featured on signage and other promotional materials
• Recognition as Platinum Sponsor and logo on television advertising
• Inclusion in eight (8) Desert Pulse social media posts
• 50 complimentary general admission tickets
• 25 complimentary Las Noches de las Luminarias tickets
• One (1) complimentary Garden venue rental
• Logo and link to company’s website on exhibition webpage
Gold Sponsor | $100,000 (4 available)
• Recognition as Gold Sponsor and logo featured on signage and select promotional materials
• Inclusion in four (4) Desert Pulse social media posts
• 20 complimentary general admission tickets
• 10 complimentary Las Noches de las Luminarias tickets
• 50% discount on Garden venue rental
• Logo and link to company’s website on exhibition webpage
Silver Sponsor | $25,000
• Recognition as Silver Sponsor and logo featured on signage and select promotional materials
• Inclusion in two (2) Desert Pulse social media posts
• 20 complimentary general admission tickets
• Logo and link to company’s website on exhibition webpage
For complete benefit fulfillment and maximum visibility, sponsorship confirmation is needed by April 30, 2025.
For more information or to discuss a customized sponsorship package that aligns with your goals and budget, contact:
SPONSORSHIP CONTACT
Jessica Nierad Director of Development, Institutional Giving jnierad@dbg.org | 480.481.8115
GARDEN DIRECTOR
Ken Schutz
The Dr. William Huizingh Executive Director kschutz@dbg.org | 480.481.8103