B editions
Daniel BovĂŠ Portillo
Daniel Bové Portillo
LARS MÜLLER
B editions
index
3
I) introduction II) who?
5/6 7/10
III) when?
11/12
IV) where?
13/14
V) what?
15/30
VI) conclusion
31/32
VII) reference
33/34
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introduction
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I
This book might be a special one, you will get to know one of the smartest publisher and graphic designers of our current generation. He influenced the industry in so many ways and changed the way of thinking and isnpired lots of nowadays publishers. Do you want to know more about him ? So keep reading
T
he digital hype is over. New media and digital tools are integrated into our work and lives. Are we still excited? Do we feel something is missing? Perhaps the experience of reality? By means of real-time processes and physical objects (like buildings and books)the lecture explores sensations of the ordinary and qualities of the familiar to promote a spectacular third way into the medial future: digital and analog. Lars M端ller is a graphic designer and publisher based in Switzerland. He established his design studio in 1982 and started publishing books on typography, design, art, photography, and architecture. Lars M端ller Publishers have published over 600 titles to date, many winning awards for their content and design. M端ller has taught at various universities in Switzerland and Europe and is currently a guest lecturer at the Harvard University Graduate School of Design.
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who?
7
II
Be prepared to know one of the mos important and influencing book designers of all times, his work is magnificient as he knows everything about books. For him a book is not just an object that you read, is more than that. It is an amazing experience that involves all senses.
L
ars Müller was born in Oslo in 1955, and although a Norwegian citizen, has been based in Switzerland since 1963.
After an apprenticeship as a graphic designer and some years as a peripatetic student in the United States and Holland, Lars Müller returned to Switzerland in 1982 and established his studio in Baden. Since 1996, he has been a partner of “Integral Concept,” an interdisciplinary design group active in Paris, Milan, Zürich, Berlin, and Montreal. Lars Müller started publishing books on typography, design, art, photography, and architecture in 1983 and, as Lars Müller Publishers, has produced some 300 titles to date. Recently, he has branched out into visually oriented books on social issues, such as human rights and ecology. He is a passionate educator and has taught at various universities in Switzerland and elsewhere in Europe. Since 2009 he has been a guest lecturer at Harvard's Graduate School of Design. Lars Müller is currently the international president of AGI Alliance Graphique Internationale and a member of MOTOVUN International Publisher's Group.
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II) who?
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Lars Müller is a graphic designer and publisher based in Switzerland. He established his design studio in 1982 and started publishing books on typography, design, art, photography, and architecture. Lars Müller Publishers have published over 600 titles to date, many winning awards for their content and design. Müller has taught at various universities in Switzerland and Europe and is currently a guest lecturer at the Harvard University Graduate School of Design. As well as being a publisher, Lars Müller is also a designer outside the sphere of books. Corporate Design, Corporate Publishing and Signage Systems are the focal points for “Integral Lars Müller,” the design studio, which currently employs four designers. Lars Müller offers his conceptual advice in communication and design to institutions and enterprises according to his personal interests. He frequently serves on academic and competition juries. Since 1996 the studio has been a partner of Integral Concept, a group of five studios with the same intellectual approach but different
key interests from architecture to product design, and located in Paris, Milan, Zürich, Berlin, and Montreal. Lars Müller Publishers is an internationally active publishing house based in Zurich, Switzerland. It came into being in 1983, as a result of the bibliophile passion of designer Lars Müller. The press has made a worldwide name for itself – and not just in specialist fields – with carefully edited and designed publications on architecture, design, photography, contemporary art and society. Lars Müller works closely with his authors to produce significant publications of great independence, to the highest possible standards. Lars Müller Publishers presents its program as a “school of seeing.” It offers a precise selection from the unmanageable flood of visual events, and brings together authors, designers, and artists who stand for quality and tenacity in their own right. Lars Müller Publishers is a member of SWIPS (Swiss Independent Publishers).
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when?
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III To know more about the author we have to thimk about the era that he lived to understand more his innovative mind and his way of thinking that has been always really advaced . If we get to know more about the years that the editor has been working on the employment
T
he stage that covers the working period of Lars M端ller will be since he established Lars M端ller Publishers in the 80s to the actuallity when he is still currently working with the same company, so we are talking about that he has been working for his same enterprise for more than 30 years. On the last years there has been a huge change of methods o making books, from the way of thinking how to do the book to the printing. And he has always adapted to the new methods really quickly in order to learn the best methodes to make our experience to read books better.
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where?
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IV Morover than thinking just about the time, we also have to contemplate about the places that he was to. In each country, in each city they have mostly their own way to do things and the place where M端ller comes and the place where he belongs may have a lot of things in common.
L
ars M端ller in his whole career, his work has been based on the methodes used on the countries where he began to study and work.
The places where he has been are Oslo, Norway, Switzerland, the United States of Americas, Holland, Paris, Milan, Z端rich, Berlin, and Montreal among others.
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what?
15
V
Lars M端ller has worked on an endless list of books so it's impossible to analise them all in one volume. The idea is analising the mos important ones but dividing them into subgroups so we can compare and contrast the differences and similarities between each others.
W
e are analising his work by outtstanding by my opinion what are the two most interesting volumes in every different categories which M端ller has worked in. The categories to be analised are arquitecture, design, art, photography, society, rarities and best sellers.
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V) what? 2015
Genealogy of Modern Architecture by Kenneth Frampton is a reference work on modern architecture one of today’s leading architectural theorists. Conceived as a genealogy of twentieth century architecture from 1924 to 2000, it compiles some sixteen comparative analyses of canonical modern buildings ranging from exhibition pavilions and private houses to office buildings and various kinds of public institutions. The buildings are compared in terms of their hierarchical spatial order, circulation structure and referential details. The analyses are organized so as to show what is similar and different between two paired types, thus revealing how modern tradition has been diversely inflected. Richly illustrated, Genealogy of Modern Architecture is a new standard work in architectural education.
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arquitecture 2014 L.A. [Ten] by Stephen Phillips Catapulted to fame by the international media in and around the 1980s, a loosely affiliated cadre of architects – the so-called L.A. Ten – emerged to define the future of Los Angeles architecture. In this book, L.A. Ten architects Neil Denari, Frederick Fisher, Ming Fung, Craig Hodgetts, Coy Howard, Franklin Israel (posthumously), Wes Jones, Thom Mayne, Eric Owen Moss, and Michael Rotondi offer a casual, witty, and approachable retrospective on the characters, environment, and cultural history of L.A. architecture as they remember it through a series of oral history interviews conducted by Stephen Phillips alongside Wim de Wit, Christopher Alexander (both Getty Research Institute), and the students of the Cal Poly LA Metro Program in Architecture and Urban Design. Touching upon the intrigue and development surrounding the Los Angeles architecture scene from Postmodernism through Deconstructivism, this book reveals deeply personal and moving stories and events about many of the formative conferences, exhibitions, pedagogical developments, and formal and material strategies of the avant-garde Los Angeles architecture community from the 1970s to the 1990s.
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V) what? 2013 100 Years of Swiss Graphic Design by Museum of Design ZuĚˆrich. Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the ZuĚˆrich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland reflects both international trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design.
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design 2009 Poster Collection 19 / Head to Head> Political Portraits by the Museum of Design Zurich Politicians are omnipresent in our society. How they present themselves depends on historical context as well as on the prevailing form of government and cultural environment. Vital components of political work are image building, political advertising, election campaigns, and self-representation, but also the tearing down of one’s opponent. The exchange between politicians and the people is marked by a complex disparity. While politicians seek to rally broad sectors of the population behind their programs, they only engage sporadically in a genuine exchange with individuals. This publication illuminates historical roots, epoch-making election campaigns, recurrent patterns in political public relations, and defining figures such as Lenin, Che Guevara, Arnold Schwarzenegger, and Yulia Tymoshenko.
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V) what? 2014 Futebol> Urban Euphoria in Brazil by Leonardo Finotti and Ed Viggiani I n Brazil soccer is more than just a sport. It is hope for a better future, a distraction from everyday life, creator of identity and community. If there is no ball around, people kick fruit or cans; when there is no field, they make one. Soccer marks the soul of the Brazilian people, as well as the image of city and landscape. Any land that is somewhat level and not overgrown or built up becomes a soccer field. Even though there may be a lack of meeting places, parks, or village centers, there is always a campo de pelada. In this volume, two Brazilian photographers seek and find soccer in places where one might not expect to find it. Leonardo Finotti creates a kind of inventory, showing pictures from his series Campos Sagrados, for which he traveled through all of Brazil, to neighborhoods rich and poor, to industrial zones, urban peripheries, and to the country, to take photographs from an elevated standpoint of temporary and “real� soccer fields and their surroundings. In his photo series Brasilieiros Futebol Clube Ed Viggiani accompanies his fellow countrymen everywhere where soccer is played or a team followed.
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photography 2013 LC FOTO: Le Corbusier Secret Photographer by Tim Bentonh In Le Corbusier: Secret Photographer Tim Benton reflects on the famous architect’s use of photography, starting with the young Charles-Edouard Jeanneret’s attempts to take professional photographs during his travels in central Europe, the Balkans, Turkey, Greece, and Italy. While Le Corbusier always claimed that he saw no virtue in taking photographs, he actually bought three cameras and took several hundred photographs between 1907 and 1917, many of them of publishable quality. In 1936 he acquired a 16mm movie camera and took 120 sequences of film and nearly 6,000 photographs with it. This previously unpublished material is the basis for the publication. It reveals Le Corbusier to be a sensitive and brilliant manipulator of a wide range of photographic styles. Le Corbusier: Secret Photographer provides dramatically new insights into Le Corbusier’s visual imagination, his changing attitudes towards nature and materials in the 1930s, and his distrust of progress.
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V) what? 2009 Paradoxes of Appearing> Essays on Art, Architecture and Philosophy by Michael Asgaard Andersen and Henrik Oxvig The book contains a collection of essays by scholars and artists from a range of different fields including art, art history, architectural theory and philosophy. The essays are based on papers given at a symposium in Copenhagen in June 2008 and refer to the following considerations: When spectators confront and designers invent works of art and architecture, vital questions regarding their appearance arise. These are not simply questions about what appears, also what does not, i.e. what withdraws when works are experienced and created. How do we cope with this withdrawal, with latencies that escape concretization? What are the productive paradoxes associated hereto and how do they influence the processes of making? Based on multiple discourses on these subjects, contemporary positions in art, architecture and philosophy draw up new challenges, especially with regard to the creative practices. Within and between these positions emerge potentials for modes of thinking and doing with a new sensitivity.
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art 2013 Dan Graham> Video – Architecture – Television by Benjamin H. D. Buchloh This title, published in 1979 and long since out of print, now appears as a reprint from Lars Müller Publishers. The original book was released in the series of publications Source Materials of the Contemporary Arts initiated by Kasper König and produced by the Press of the Nova Scotia College of Art and Design. The publication represents an important document in Dan Graham’s artistic examination of the video medium. Graham’s installations and performances with video from the years 1970–78 are documented with numerous illustrations, photos, and brief descriptions. In addition, the volume contains an essay by the artist in which he examines the various possibilities and forms of representation offered by the video medium, and draws the boundaries between these and representational spaces in television, film, or architecture. The book also offers contributions by Michael Asher and Dara Birnbaum, as well as an annex with a biography and bibliography.
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V) what? 2007 All We Need by Holzer Kobler Architekturen and iart interactive The economist Manfred Max-Neef formulated the ten needs of every person: subsistence, protection, affection, participation, recreation, creativity, understanding, identity, freedom, and transcendence, which formed the starting point for the exhibition All We Need in Luxemburg in 2007. Each of these needs has a single chapter of the book devoted to it: Survive, Protect, Love, Stand Up, Relax, Create, Understand, Choose, Dream. An extensive collage of texts and images illustrates the needs, supplemented by journalistic and art-historical images and philosophical quotations.
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society 2010 The World of Giving by Jeffrey Inaba The last decade was largely defined by consumption and greed. An untold story, however, is the rise in benevolent giving seen in institutional, public and private sectors. Such characteristics as altruism and duty are now as influential as self-interest. The geography of aid has also broadened; networks of NGOs now supplement philanthropy and the global operations of official channels. It has become a crucial counterpart of authorized programs; agencies that provide vital services rely on contributions to augment official doctrines. Yet, the current recession threatens to limit support, diminishing aid at this critical moment when distress is increasing. A new culture of giving that includes volunteering and action, coupled with accumulated expertise may enable imminent needs to be met. “The World of Giving� presents aid's history as an index of past and current relationships, indicating how its future promises a significant global role.
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V) what? 2014 Photosuisse by Christian Eggenberger and Lars Müller Switzerland has world-class photographers in Robert Frank, Werner Bischof and René Burri. Photosuisse is now taking a look at contemporary Swiss photography, which enjoys an international reputation with names like Thomas Flechtner, Annelies Strba, Balthasar Burkhard, Luc Chessex and Georg Gerster. Photosuisse is a “musée imaginaire” of current Swiss photography, putting forward some quite different viewpoints between the covers of a book. However diverse the positions presented might be, they share the specific precision of the photographic eye. Photosuisse sees itself as a photographic reader. It provides detailed information about 28 viewpoints, and an essay investigates whether there is a specifically Swiss way of shooting the world. The book is accompanied by two DVDs with film portraits of the 28 artists. These were produced by Swiss Television (SRG SSR idée suisse) as the book’s editor.
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rarities 2010 Felice Varini >Point of view by Fabiola Lopez Felice Varini has been exploring architectural space with his painting for over twenty years. His sensitive interventions have fascinated observers all over the world, as his work makes seeing into a real experience. Varini takes enclosed spaces or the urban environment and arranges lines in them whose formal organization is not clear at first glance. Then, all of a sudden, a figure is revealed to the viewer at a single point, the “point of view�. If viewers leave the invisible coordinates of the point of view, the ostensible order is broken again. This publication brings all the major works together, along with an essay by the art historian Fabiola Lopez, who explains Varini’s approach and places it in art-historical terms.
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V) what? 2014 Helvetica >Homage to a Typeface by Lars Müller In 1957, Swiss typographer Max Miedinger came up with “Haas Grotesk”. Renamed Helvetica after 1960, this typeface went on to become one of the world’s most used typefaces ever. It embodies the myth of Sachlichkeit, propagated at the time by Swiss Typography. This book sings the praises of this shift-worker and solo entertainer of typefaces, of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years. The designs gathered together here in honour of Helvetica have been created by superb designers and anonymous amateurs from all over the world. They present a unique panoply of this icon of modern design. Superb applications are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use. Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favourite among the multitude of codes and signals and commands that enliven urban life.
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bestsellers 2010 Lufthansa and Graphic Design Visual History of an Airline by Jens M端ller und Karen Weiland Deutsche Lufthansa is one of the most important airlines in the world. Just as long and varied as ist history is the history of its visual identity. The beginning of the 1960s witnessed one of the most important developments in corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule f端r Gestaltung Ulm to develop a new visual identity for Lufthansa. Largely implemented beginning in 1963, today it ranks as one of the most groundbreaking corporate design solutions of the twentieth century. With a particular focus on its famous corporate identity, the design and advertising history of Deutsche Lufthansa from the 1920s until today is comprehensively documented here for the first time. Alongside numerous illustrations from the corporate archive and background articles and interviews, this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual for Lufthansa from 1963.
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con clusion
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VI Lars M端ller has worked on an endless list of books so it's impossible to analise them all in one volume. The idea is analising the mos important ones but dividing them into subgroups so we can compare and contrast the differences and similarities between each others.
L
ars M端ller has been from the beggining a worldwide reference in the industry of making books and converting it into an art. He choses every detail for the book carefully so he and his publishers know they are always making the right choice. His way of seing the books made him create innovative books in a different range of different categories and he dominated all. He wants us to have a different experience with every book, now books are not just reading, books makes you change your feelings, makes you think and persuade you so I trully believe that thanks to him the books have developed in a more interesting and interactive way.
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refe rence
VII Lars M端ller has worked on an endless list of books so it's impossible to analise them all in one volume. The idea is analising the mos important ones but dividing them into subgroups so we can compare and contrast the differences and similarities between each others.
>Lars Müller Publishers Spring 2014 [on line]. Lars Müller. Zürich Switzerland, 2014. [Consulta: 20 oct. 2014]. Available at: http:// www.londonbookfair.co.uk/__novadocuments/44248?v=635254752 638700000B%20editions >Lars Müller: 2014: Avant-Garde is Analog [on line]. Lars Müller. Zürich, Switzerland, 2014. [Consulta: 25 oct. 2014]. Available at: http://sma.sciarc.edu/livestream/lars-muller-2014-avant-gardeanalog/ >Lars Müller Publishers [on line]. Lars Müller. Zürich, Switzerland, 2014. [Consulta: 15 oct. 2014]. Available at: http://www.lars-muellerpublishers.com/
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Lars Müller The digital hype is over. New media and digital tools are integrated into our work and lives. Are we still
excited? Do we feel something is missing? Perhaps the experience of reality? By means of real-time processes and physical objects (like buildings and books)the lecture explores sensations of the ordinary and qualities of the familiar to promote a spectacular third way into the medial future: digital and analog. Lars Müller is a graphic designer and publi-sher based in Switzerland. He established his design studio in 1982 and started publishing books on typography, design, art, photography, and architecture. Lars Müller Publishers have published over 600 titles to date, many winning awards for their content and design. Müller has taught at various universities in Switzerland and Europe and is currently a guest lecturer at the Harvard University Graduate School of Design.
Daniel Bové Portillo B editions