Media Kit 2017

Impressi n The DC

Q3

Sure-Check Sterilization Pouches (Crosstex)

Buy 6 Get 1 Free!

See Page 36

Valid through September 30, 2016

2016 QUARTERLY PROMOTIONS SUPPLEMENT

Volo Wipes (Sultan)

Buy 12 Get 2 Free!

See Page 3

SporeCheck 24 Hour In-Office Test Incubator (Hu-Friedy)

Buy 1 Get 25 Vials Free!

See Page 22

Practice Savvy!

call 1.877.653.7500 visit www.dcdental.com

2017 MEDIA KIT Impressi n The DC

Q2

Valid through June 30, 2016

2016 QUARTERLY PROMOTIONS SUPPLEMENT

Impressi n The DC

Valid through March 31, 2016

Q1

2016 QUARTERLY PROMOTIONS SUPPLEMENT

OUR BEST DEALS OF Q1!

Versa-Temp 2 Sultan Healthcare

BUY 3 GET 1 FREE! See Back Cover

See Pages 2-3

NEW!

ASK HOW TO GET EVEREDGE 2.0 FOR FREE!

G-aenial Sculpt Universal Composite

BUY 3 REFILLS GET 1 FREE!

See Page 2 For More Details

See Page 18

PLUS

PLUS

Achieving the “Pot of Gold” with High Fear Patients Page 22

Sharpen Your Competitive Edge with Continuing Education Page 22

OFFICE PROFILE: BRITESTARS PEDIATRIC DENTISTRY Practice Savvy!

call 1.877.653.7500 visit www.dcdental.com

OFFICE PROFILE: MEET DR. DEDE ORRACA-TETTEH Practice Savvy!

call 1.877.653.7500 visit www.dcdental.com

About DC Dental. For over a decade, DC Dental has focused on being a trusted advisor and service provider for dentists to help them achieve personal and professional goals. We provide supplies, equipment, repair, office design and continuing education service to our loyal following of dentists.

DC Dental is an innovative, fast growing dental supplier with savvy customers who appreciate value driven optimized selection of products, equipment and technology.

PRINT

TECHNOLOGY

INSERTS

Place your information directly in the hands of key purchasing decision makers at a wide variety of dental offices, institutions and government facilities.

Give customers the ability to browse through your products and promotions on their computers, tablets and mobile devices.

Receive maximum exposure for newer products and promote existing products to a loyal customer base.

Main DC Dental Catalog

Email Blast

Boxstuffer

The DC Impression

Social Media

Statement Stuffer

Large Equipment Quarterly Small Equipment Quarterly

Website Banner

Sample Stuffer

3 3 1k 7.5k 25k 40k 20k 25k BRANCHES

EQUIPMENT SHOWROOMS

DENTISTS CONSIDER DC DENTAL AS THEIR PRIMARY SUPPLIER

ACTIVE CUSTOMERS IN THE PAST 3 MONTHS

MEMBERS OF OUR DATABASE & MAILING LIST

SQUARE FEET DISTRIBUTION CENTER

# OF SKUS IN AUTOMATED WAREHOUSING MACHINERY

# OF SKUS IN STOCK

DC IMAGING

DC PRACTICE 360

DC Imaging is the Mid-Atlantic’s first and most comprehensive Mobile CBCT service provider. We offer high-definition CBCT scans of the oral and maxillofacial area. Our service is provided for patients at the dental office. Our mission is to provide dentists with a more accurate treatment outcome and increased success, thus ensuring patient satisfaction. This is an excellent tool for more predictable treatment planning, reduction of risks, more accurate diagnosis, and increasing case acceptance.

DC DENTAL NEW BRANCH

DC Practice 360 offers a suite of services to bring the dental practice full circle. With these services, dental offices will practice more efficiently allowing them to focus on patient care. The suite of services includes Insurance Optimization, Bookkeeping Services, Virtual Office Assistant, Information Technology, Direct Mail Marketing, Medical Waste Removal, and Medical Compliance.

DC CLINICAL 2.0

DC Dental expanded to the southern region to provide Introduced 5 new faculty in 2016 with an average of 2 webinars per month. DC Clinical continues to grow high-quality products and distinguished services. into the education platform that every dentist wants to be a part of.

GOVERNMENT BUSINESS OPPORTUNITY Exclusive contract for distribution into government pipeline. Details to follow.

DC DENTAL INITATIVES 3

Lead by Clinical Director Dr. Lisa Germain, the DC Clinical 2.0 faculty is made up of only the most dynamic educators and includes many members who have literally written the book on their respective specialty. (left to right)

Christopher Phelps DDS Lisa Germain DDS, MSCD David Little DDS Lou Berman DDS Gary Imm DDS Kathryn Gross DDS

Steffany Mohan DDS Jeff Gray DDS Diwakar Kinra DDS William Nudera DDS, MS Matt Vandermolen DDS

Featured Department: DC Clinical 2.0 WE ARE PASSIONATE ABOUT DENTAL AND WE MEAN IT.

Our post-graduate learning department, DC Clinical, is dedicated to helping educate and enrich the dental community through educational events both in person and online.

Webinar Series Our highly regarded DC Clinical Webinar Series features 40 live, interactive lectures from our worldclass faculty and is completely free to dental professionals. With classes focused on expanding the clinician’s range of skills and, in general, making “dental life” easier, we are confident that the dental community will benefit from DC Clinical.

Live Events We are proud to host valuable AGD/PACE approved education in our brand-new training centers in both Baltimore and Ohio (and coming soon to New York). Dental professionals deserve quality education and it’s the our pledge to make sure it’s delivered only in a welcoming and hospitable environment. It’s the DC Clinical way.

Opportunities If you have an in-house speaker or a topic that you would like highlighted and broadcast to a nationwide network, we’d be thrilled to discuss lecture opportunities within the DC Clinical framework.

Approved PACE Program Provider FAGD/MAGD credit.

Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement.

The current term of approval extends from 4/1/2016 to 3/31/2020.

Provider ID# 358425

5

Practice Savvy! • 1.877.653.7500 • www.dcdental.com

Information. Products. Knowledge. Place yourself in a position of prominence in our annual catalog, as well as our other added value programs, that include postcards, statement stuffers, box stuffers and email campaigns.

Readership Profile Your ads will target General Dentists, Endodontists, Oral Surgeons, Orthodontists, Periodontists, Pedodontists, Hygienists, Dental Assistants, Office Managers and Lab Associates.

Print Advertising

A WIDE VARIETY OF OPPORTUNITIES - MAIN DC DENTAL CATALOG

Our over 500 page catalog is the daily “go-to” for DC Dental customers searching for their dental supplies or equipment.

Ads are placed in the appropriate product category to catch the eye of a browsing customer.

Circulation 20,000+ dental offices. Readership concentration in the Mid-Atlantic, NY Metro and Ohio Valley!

Premium Placement Ads

(width x height):

Spread: 17”x10.875” (plus .125” bleeds on all sides) Full Page: 8.5”x10.875” (plus .125” bleeds on all sides) 2/3 Vertical Page: 5.675”x10.875” (plus .125” bleeds on all sides) Half Page: 8.5”x5.4375” (plus .125” bleeds on all sides) 1/3 Vertical Page: 2.85”x10.875” (plus .125” bleeds on all sides) 1/3 Horizontal Page: 8.5”x3.625” (plus .125” bleeds on all sides) Blurb: 2.4375”x2.4375” (plus .125” bleeds on all sides)

Per Edition

$4,650 $3,400 $2,450 $1,700 $1,350 $1,350 $850

Spread 17”x10.875”

Full Page 8.5”x10.875”

2/3 Vertical Page 5.675”x10”

Half Page 8.5”x5.4375”

CONTACT US TODAY!

Deadline to be determined

CALL: 410.653.7500 x381 FAX: 410.205.8061 EMAIL: ads@dcdental.com

1/3 Vertical Page 2.85”x10.875”

1/3 Horizontal Page 8.5”x3.625”

Blurb 2.4375”x2.4375”

7

Impressi n The DC

Valid through Septe

mber 30, 2016

Q3

2016 QUARTERL Y PROMOTIONS

SUPPLEMENT

n i s s e r Imp h June 30,

Valid throug

2016

The DC

Q2

PRO ARTERLY 2016 QU

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Sure-Check Ster iliza Pouches (Crosste tion x) althcare 2 Sultan He

Volo Wipes (Sult

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Back Cover

Buy 6 Get 1 Fre See Page 36

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Buy 12 Get 2 Fre See Page 3

GET ASK HOW TO FREE! 0 FOR EVEREDGE 2. re Details See Page

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IC DENTISTRY

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Buy 1 Get 25 Via ls Free!

See Page 22

Practice Savvy!

call 1.877.653.7 500

PLUS

SporeCheck 24 Hour In-Office Test Incubator (Hu-Friedy)

visit www.dcdenta

l.com

Brand Recognition. Promotions. Education. Our highly regarded quarterly magazine, The DC Impression, is a resource for our customers to keep them informed on all aspects of the dental industry. From evolving trends to emerging technologies, clinical techniques to profitability and ongoing deals and special promotions.

Print Advertising

A WIDE VARIETY OF OPPORTUNITIES - THE DC IMPRESSION OTHER PUBLICATIONS: Quarterly Magazine featuring manufacturer’s quarterly promotions, practice relevant articles, client profiles, education and our ever so popular DC Dollar Rewards. Large Equipment Quarterly

Circulation 20,000+ dental offices. Readership concentration in the Mid-Atlantic, NY Metro and Ohio Valley!

Premium Placement Ads

(width x height):

Per Quarter

4 Quarter Discount

Back cover: 8.375"x6" (plus .125" bleeds on all sides)

$4,800 $3,800 Inside front cover: 8.375"x10.875" (plus .125" bleeds on all sides) $4,500 $3,600 Inside back cover: 8.375”x10.875” (plus .125" bleeds on all sides) $3,800 $3,000 Product feature on front cover: 1.75"x1.75" (includes full page ad) $2,600 $2,000 Table of contents ad: 2.5”x2.5” (includes full page ad) $2,500 $1,700

Placement Ads (width x height):

Deadlines:

Printed quarterly, equipment flyers focus on the industry’s largest selection of dental equipment from digital imaging to promotional chair packages. Featured product placement will include premium placement in catalog and capture attention of customers.

Per quarter $950

Q1: November 18, 2016 Q2: February 17, 2017 Q3: May 19, 2017 Q4: August 18, 2017 Ads can be purchased individually on a per quarter basis or at a discounted price for a four-quarter buy.

Small Equipment Quarterly This publication focuses on small equipment and handpieces while promoting special prices and offers. Featured product placement will include premium placement in catalog and capture attention of customers.

Per quarter $700

Spread: 16.75”x10.875” (plus .125” bleeds on all sides) Full page: 8.375"x10.875" (plus .125” bleeds on all sides) Half page: 8.375"x5.4375" (plus .125” bleeds on all sides)

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47

Specials

Impress

Table of Contents Ad Spread 16.75”x10.875”

Full Page Ad

Inside Half Page Ad

9

1305-03

1320-04 X-7™ PURELL® LTpenser:

1328-04 X-7™ PURELL® LTpenser:

Dis Touch Free hite White/W

Dis Touch Free k rome/Blac Brushed Ch

Instant Advanced r Foam Hand Sanitize ml 3/pk • 700

1303-03

1306-03

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Advanc Inst*ant Lagniappe Nourishing r Foam Hand Sanitize ml k • 700 From 3/pLisa

Green Advanced ant Certified Inst r Hand Sanitize ml 3/pk • 700

Refills Receive **Buy 2 x 3/pk ensors!

2 Touch Free Disp

The Essential Benefits of a Long-Term Temporary Cement N

BUY A 3 PACK

$39.70**

$103.05

$82.50

SERS!*

FREE DISPEN

othing can ruin a day off or a weekend more than that dreaded phone call from a patient who reports that their temporary crown came off. Sometimes that is actually the good news. The bad news is that they swallowed it. Not only will you have to re-cement it, you will have to remake it. Even if this occurs during your office hours, it can disrupt your schedule and is a nagging, unproductive use of chair-time.

VE 2 TOUCH REFILL RECEI

I often will remove a crown and reassemble it with resin so that I can use it for a provisional restoration. Any time that you are “retrofitting” a restoration, a long-term temporary cement is preferable because the crown now fits like a boot on a rooster, and you need something strong to take up the empty space.

Nothing is more destructive to the dentition than parafunction. We know what clenching, grinding, chewing finger nails, biting pencils, and the like does to tooth structure. These unnatural forces are bound to wreak havoc on a plastic provisional. All the more reason to use a more retentive, longer lasting temporary cement.

Cements for provisional restorations come in many formulations and their indication for use varies widely. I am not a big fan of short-term eugenol based cements for several reasons. It is widely known that eugenol interferes with bond strength because it penetrates the dentinal tubules and doesn’t allow the adhesive to cure properly. In addition, it makes the temporary mushy and if it leaks, it tastes and smells like dead fish. I know that the sedative effect it has on the dentin can be a plus, even a necessity, but in general the cons outweigh the pros on my list of priorities.

$60.15

$67.45

$54.75

I prefer to use a resin based long-term temporary formulation when I cement a provisional restoration. Perhaps the biggest reason that I use a stronger, longer lasting product is, of course, its superior retention. However, it is particularly efficacious when the walls of the preparation are short or convergent. The same is true when cementing an onlay temporary or any other situation where the 1346-03 retention. preparation has a limited surface area terial Plum 3 with compromised mechanical

1372-04 LTX-7™ PROVON® : Dispenser Touch Free k rome/Blac Brushed Ch

1371-04 LTX-7™ PROVON® penser:

Antibac 1342-0 m dwash al Foa Foam Han than 2 weeks, 3 a provisional restoration Antibacteri When needs 1341-0 3/pk sh to stay in the mouth longer m Handwa it dis Foa essential to use a cement that seals the margins and does not dissolve in Clear & Mil 3/pk sh Leakage can be a problem saliva. with short-term temporary cements. If the Handwa ml 3/pk • 700

patient is going on vacation or they will be in provisionals for perio/pros purposes or other treatment plan delays, maintaining marginal integrity is a must.

We all have our preferences when it comes to products. My long-term temporary cement of choice is, in fact, DentoTemp. I happen to really like the ItenaTM line of products, and this particular long-term cement is a rock star. It is highly retentive due to high bond strength, and yet is easily retrieved. The working time is just right and it is easy to clean. When removed, the cement stays in the temporary, and leaves the tooth clean and free of debris. It is resistant to dissolution in oral fluids, radiopaque, and it actually dries with a pinkish tint so the color blends into the gingiva giving it a nice esthetic effect. Oh, and as an added bonus it is a superb product for permanently cementing implant restorations. Furthermore, it passes the taste and sniff tests… which means no more dead fish. Your patients will love you for that alone.

Written by Lisa Germain, DDS, MScD Clinical Director, DC Dental *Lagniappe (/lænjæp/ lan-yap) is a small gift given to a customer by a merchant at the time of a purchase (such as a 13th doughnut when buying a dozen), or more broadly, “something given or obtained gratuitously or by way of good measure.

Dis Touch Free e Grey/Whit

DentoTemp

Long Term Temporary Cement Designed for Implants

Y! ORDER TODA0 FAX: 1.877.653.750

TAL.COM WWW.DCDEN 410.653.7620

refills. rell/Provon sers! chase of Pu e 2 Touch Free Dispen eiv ntal with pur

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Buy 1 Get 1 FREE!

2424-DS

Temporary cements ProviTemp

DentoTemp

Permanent cements TotalCem

DentoCem

RETENTION Ideal for implants No eugenol No interferences with permanent cements High bonding strength, but with an easy removal Leaves perfectly healthy gingiva after removal of the temporary crown Binds to the inside of temporary crowns: The removal of the temporary crown takes off all of the cement. Nothing left to remove on the natural tooth and the prepared teeth stay perfectly clean Rebasing and cementation in one stage Can be used on vital teeth Thin film – Very aesthetic result Radiopaque

$57.60, Net Price Only: $28.80!

5ml, 5 Mixing Tips 500-DTCA1-5

To order call 1.877.653.7500 or visit www.dcdental.com

Technology

DIGITAL ADVERTISING OPPORTUNITIES - DCDENTAL.COM

Website Banner. DC Dental’s website offers online advertising provides a unique way to create visibility on products to a wide client base.

Email Blast. Spread a promotion or announcement through email to our loyal and paying DC Dental customers. We can use your design or our expert graphics team can design one for you!

Social Media. An all in one social media package includes product features on Facebook, Twitter and Instagram. Each outlet includes loyal DC Dental followers.

Inserts Box Stuffer. A double-sided glossy 5.5”x8.5” postcard is inserted into over 5-6k DC Dental orders as they are fulfilled in our distribution center. Box stuffers help to maximize exposure for newer products or promote existing products. Box stuffer availability is limited and available on a per-month basis.

Circulation 5-6K Per Month - One stuffer per customer order Audience Paying DC Dental customers concentrated generally in the Mid-Atlantic, NY or Ohio areas with extended reach into the contiguous U.S. Per month $2,140 - includes printing costs

Digital Rates & Specs time/duration: on demand Website Banner: size to be determined/duration

Starting at $1,450/month

Email Campaign-Blast: contact us for more infomation

$1,750 per blast $600

Social Media Sponsored Promotion

DC Dental Statement Stuffer. Offers immediate exposure to our customers and are most ideal to announce a time-sensitive promotion or a new product launch. DC Dental prints your flyer in color and inserts as the exclusive promotion per statement.

Audience Paying DC Dental customers concentrated generally in the Mid-Atlantic, NY or Ohio areas with extended reach into the contiguous U.S. Per Month $1,150 - includes printing costs Sample Stuffers. Samples along with a postcard (optional) announcing a promotion or call to action is inserted into customer shipments. Sample stuffers help to create buzz about products by giving customers the chance to try before they buy. Postcard and design is optional.

Sample Stuffer Fee postcard and design: $1,950, sample insertion only: $1,600

11

Print Submission Guidelines

Professional Services

AD SPECS

Need a fresh new look for your ad? We can help you design it!

Your ad must be compliant with DC Dental publication standards. Artwork that does not meet our compliance must be resubmitted for approval within five business days.

Part Numbers Use DC Dental’s part numbers which consist of a manufacturer specific prefix and your part number. Contact us to receive your prefix (i.e. XXX-1234).

Sizing Ads must be built to the correct size specifications. We cannot re-purpose ads designed for other media. Oversized or undersized ads will be adjusted to fit the space purchased.

ELECTRONIC FILE FORMAT & SUBMISSION

1. Native Files: Please send native files and ALL of their components. They must include all fonts and images; AdobeÂŽ Macintosh platform preferred, PC platform accepted.

2. Digital data is required for all ad submissions. The following is a list of acceptable formats for ads: PDF, TIFF, EPS, or high-resolution JPEG. Convert all type to outlines.

Please note: Publisher, Corel Draw, and Word files with images are not acceptable. Images taken from websites (or 72 dpi) are not suitable for printing unless they are reduced to less than 50% of their original size.

Files should be built to exact dimensions.

3. Ads must be saved in high-resolution (300 dpi) at actual final size. Must be CMYK, no RGB or Spot Colors.

Graphic Design Our creative department can help with graphic design and production services.

Excessive reworking of your submissions by DC Dental designers will result in an extra fee based on our professional rate.

Professional Design Rate Our rate for design services is $100/hour. Contact Kara Moran, (kara@dcdental.com) to see how we can help you today.

Changes and Deadlines Changes to supplied artwork are required due to compliance issues outlined in these guidelines. Materials must be received by the submission deadline schedule. DC Dental may use prior ad material if new materials are not received on time. Advertiser will be charged the full price of the unreceived ad.

We look forward to working together with you!

4. Any work submitted on CD or via e-mail must be accompanied by a printout or followed by a fax.

5. Ads that are e-mailed must have your business name in the subject line. All ads should be sent to ads@dcdental.com

WEB SUBMISSION

Web File Formats 72 dpi, RGB .jpg, .png, .gif or .pdf acceptable

CONTACT US TODAY!

Email ads@dcdental.com

Kara Moran CALL: 410.653.7500 x381 FAX: 410.205.8061 EMAIL: ads@dcdental.com

DC Dental 2017 Advertising Agreement PLEASE PRINT CLEARLY: Company Name

Phone

Contact Name

Email Address

DC DENTAL 2017 DENTAL CATALOG THE DC IMPRESSION

Placement Ad:

Premium Placement Ad:

Placement Ad:

q Spread ($4,650)

Rate: $

q Full Page ($3,400)

Rate: $

q 2/3 Vertical Page ($2,450)

Rate: $

q Q1

Rate: $

q Q1

Rate: $

q Q1

Rate: $

q Q1

Rate: $

q Q1

Rate: $

q Q1

Rate: $

q Q1

Rate: $

q Q1

Rate: $

q Half Page ($1,700)

Rate: $

q Q2

Rate: $

q Q2

Rate: $

q Q2

Rate: $

q Q2

Rate: $

q Q2

Rate: $

q Q2

Rate: $

q Q2

Rate: $

q Q2

Rate: $

q 1/3 Vertical Page ($1,350)

Rate: $

q Q3

Rate: $

q Q3

Rate: $

q Q3

Rate: $

q Q3

Rate: $

q Q3

Rate: $

q Q3

Rate: $

q Q3

Rate: $

q Q3

Rate: $

q 1/3 Horizontal Page ($1,350)

Rate: $

q Q4

Rate: $

q Q4

Rate: $

q Q4

Rate: $

q Q4

Rate: $

q Q4

Rate: $

q Q4

Rate: $

q Q4

Rate: $

q Q4

Rate: $

q Blurb ($850)

Rate: $

BACK COVER ($4,800)

INSIDE FRONT COVER ($4,500)

INSIDE BACK COVER ($3,800)

PRODUCT FEATURE ($2,600)

TOC AD ($2,500)

SPREAD ($4,000)

FULL PAGE ($2,250)

HALF PAGE ($1,400)

2017 TECHNOLOGY ADVERTISING NOTES:

q Website Banner (Starting at $1,450/month)

Requested Month(s):

Rate: $

q Email Campaign-Blast ($1,750/blast)

Requested Month(s):

Rate: $

q Social Media ($600)

Requested Month(s):

Rate: $

Please Sign Clearly

Grand Total: $ Signature:

2017 INSERT ADVERTISING q Box Stuffer ($2,140)

Requested Month(s):

Rate: $

q DC Dental Statement Stuffer ($1,150)

Requested Month(s):

Rate: $

q Sample Stuffers (starting at $1,950)

Requested Month(s):

Rate: $

Date: DC Dental Signature:

2017 LARGE EQUIPMENT QUARTERLY q Per Quarter ($950)

Requested Month(s):

Rate: $

2017 SMALL EQUIPMENT QUARTERLY q Per Quarter ($700)

Requested Month(s):

Rate: $

Practice Savvy!

CONTACT US

Our marketing professionals are ready to help you with your advertising needs.

MARKETING SPECIALIST

Kara Moran

PHONE 877.653.7500 x381

FAX 410.205.8061

EMAIL ads@dcdental.com

1133 Greenwood Road • Baltimore, Maryland 21208 877.653.7500 • www.dcdental.com • www.dcdentalclinical.com