InFocus Morocco / #92 / February 2024 / DC Special Edition

FEBRUARY 2024

IN FOCUS

MOROCCO

SERBIA AND MOROCCO’S SUCCESSFUL PARTNERSHIP

H. E. Mohammed Amine Belhaj The Ambassador of Morocco to Serbia

INTERVIEWS:

Tatjana Matić Aleksandar Seničić

STRENGTHEN EVERY TIE

READ ABOUT:

Husein Memić

Marrakesh, Essaouira, Agadir

Minister of Tourism and Youth

FASHION

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C I N E M ATO G R A P H Y

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CUISINE

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FOOTBALL

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IN FOCUS

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CON TENT

INFOCUS MOROCCO FEBRUARY 2024

SPECIAL EDITION OF DIPLOMACY&COMMERCE MAGAZINE FREE COPY Not for sale FOLLOW US TO STAY UPDATED

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SAINT 24 YVES LAURENT’S

DIPLOMATIC INTERVIEW

OVER 65 YEARS OF GOOD RELATIONS H. E. Mohammed Amine Belhaj Ambassador of Morocco to Serbia

PUBLISHER Color Media Communication Petrovaradin CO-PUBLISHER Geographica doo Metlić - Šabac Partners Embassy of the Kingdom of Morocco in Belgrade Moroccan National Tourist Office ONMT ROBERT ČOBAN Director robert.coban@color.rs DRAGAN NIKOLIĆ Editor in Chief dragan.nikolic@color.rs Journalists Nikola Gudelj, Mijat Kontić Advertising DRAGAN VUČEVIĆ dragan.vucevic@color.rs JELENA JAHURA jelena.jahura@color.rs Photos Mladen Sekulić Dragan Nikolić Shutterstock Translation Snežana Bjelotomić, Mijat Kontić Prepress Studio Lončar Print Birograf, Zemun Published by: Color Media Communications Ltd. 21123 Petrovaradin, Serbia Štrosmajerova 3 VAT: 107871532 Reg. No: 20887303 Office: Braće Jugovića 23/2 11000 Belgrade Phone: + 381 11 4044 966

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26 ROMANTIC ESSAOUIRA

A PIECE OF HEAVEN ON THE COAST OF MOROCCO

MOROCCO TRAVEL GUIDE:

STORY 28 THE ABOUT ARGAN

A CROSSROADS OF CIVILIZATIONS

THE SYMBOL OF RESILIENCE

12 INTERVIEW

30 BANANA VILLAGE

STRENGTHEN EVERY TIE Husein Memić

THE MOROCCAN VILLAGE THAT CAPTIVATED JIMI HENDRIX

Minister of Tourism and Youth of the Republic of Serbia

32 AGADIR:

14 INTERVIEW

CLOSE COOPERATION WITH MOROCCO HAS GREAT POTENTIAL Tatjana Matić Director of the Republic of Serbia’s Development Fund

THE REBIRTH OF A CITY

34 CINEMATOGRAPHY:

HOLLYWOOD’S FAVORITE DESTINATION

36 CUISINE:

FUSION OF FLAVORS

20 MARRAKECH

THE FASCINATING CITY OF LUXURY

40 FOOTBALL:

FROM PASSION TO PRESTIGE

D&C MOROCCAN CREW

CIP – Katalogizacija u publikaciji Biblioteka Matice Srpske, Novi Sad 33 Diplomacy & Commerce / glavni i odgovorni urednik: Dragan Nikolić, 2016, (mart)-.Novi Sad: Color Media Communications, 2016 - , -33cm Mesečno ISSN 2466-3808 = Diplomacy & Commerce COBISS.SR-ID 303269895 Copyright 2016-2023 © Color Media Communications

MOROCCAN STORY

MOROCCO GAVE ME COLOURS

Dragan Nikolić

Mladen Sekulić

Mijat Kontić

editor

photographer

reporter

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A MBASSADOR’S I N TERVI EW

SERBIA AND MOROCCO’S SUCCESSFUL PARTNERSHIP

OVER 65 YEARS OF GOOD RELATIONS Taking a closer look at the Moroccan-Serbian friendship and its future potentials do you consider to be the most important achievement of this bilateral cooperation?

On the first of March this year, the Republic of Serbia and the Kingdom of Morocco will celebrate the 67th anniversary of the establishment of diplomatic relations. This occasion is an opportunity to celebrate our excellent relations of friendship, mutual trust, and respect, built by more than three generations of distinguished people committed to strengthening bilateral cooperation between our brotherly nations.

Indeed, Serbia and Morocco, sharing common obligations and commitments to uphold respect for international law and its sacred H. E. MOHAMMED AMINE BELHAJ principles of defense of the territorial integriThe Ambassador of the ty and national sovereignty of United Nations Kingdom of Morocco to Serbia Member States, are steadily and surely building the pace of a solid partnership through their exemplary coordination in the various international forums, the exchange of high-level visits, the he intErnational relations between Serbia and consolidation of the legal framework governing their cooperaMorocco have been evolving for a long time. tion and, most importantly, their firm determination to further Today, these two countries are a perfect ex- strengthen their cooperation in numerous areas of mutual inample of how important it is to have this kind terest. of international cooperation’s for the benefit In this regard, I am convinced that 2024 will see the fruition of their own citizens. What were the biggest of many planned initiatives, whether in the political field, such achievements of this partnership? What can as the holding of the 3rd meeting of the Joint Commission and both sides learn from each other? Are there any areas in which the first meeting of the Moroccan-Serbian Business Council this partnership could improve? These are some of the questions that we discussed with H. E. Mohammed Amine Belhaj, the Ambassador of the Kingdom of Morocco to Serbia.

INCREASING TRADE BETWEEN

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It has been more than 65 years since the establishment of diplomatic relations between Morocco and Serbia. What

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OUR TWO COUNTRIES IS ONE OF THE TASKS FOR THE NEAR FUTURE IN FOCUS

MOROCCO

by Mijat Kontić in Belgrade, or in the cultural, economic and academic fields.

These two countries are a perfect example of how important it is to have this kind of international cooperation.

Morocco has been working hard on transforming the process toward a green energy agenda. Is there any potential for Serbia and Morocco to cooperate more closely in this field?

The transition to green energy is one of the key objectives of Morocco’s New Development Model, which was launched in 2021. Thanks to the farsighted vision and leadership of His Majesty King Mohammed VI, the country began its transition to zero-carbon energy more than a decade ago and now aims to generate 52 percent of its domestic electricity from renewables by 2030 and around 80 percent by 2050 - a target that is considered the „most credible” in the Middle East and North Africa (MENA) region, according to a recent report by Global Energy Monitor.

To this end, the Kingdom has committed THE LEGAL to doubling its investFRAMEWORK FOR ment in renewable energy by a factor of four A DIRECT FLIGHT IS to five compared to ALREADY IN PLACE AND the period 2009-2022, representing an annual IT IS NOW UP TO THE commitment of around AIRLINES TO MAKE IT $1.5 billion by 2030.

Morocco is also ac- HAPPEN celerating its efforts to produce green hydrogen, with the aim of reaching a total production of 160 terawatt-hours by 2050, underlining the country’s commitment to becoming a major player in the transition to sustainable energy and a key player in the global energy market in the face of current challenges.

It should be noted that Morocco and the UK have already signed a £20 billion plan to build what will be by far the longest undersea cable in the world (3,800km), which will supply up to 7.5% of the UK’s electricity consumption by bringing solar and wind energy from Morocco’s southern provinces.

Morocco, therefore, has a great deal of experience and expertise in the field of green energy and is ready to share this know-how with friendly countries such as the Republic of Serbia in the context of a win-win partnership, taking into account Belgrade’s status as an innovation hub on the European continent and as a centre of excellence in the field of innovation and new technologies.

On the other hand, in addition to cooperation in the field of renewable energy, our two countries have other avenues for cooperation to explore, namely in some specific areas that have already been identified, such as agriculture and agro-industry, and here I must point out that Morocco is a major player in the global fertiliser market and has announced plans to rapidly produce one million tonnes of „green ammonia” from green hydrogen and to triple this amount by 2032 to meet growing global demand.

There is also a strong emphasis on further strengthening cooperation in the areas of mutual investment and trade, manufacturing, education, innovation, and IT. In the past, you mentioned that our economic exchange remains below the level that the leaders of our countries aspire to. In your opinion, which would be the key sectors for future investments?

Indeed, increasing trade between our two countries is one of the tasks for the near future. Our role as a diplomatic mission is to present to our business communities the opportunities that both our countries have to offer in terms of business and investment and to assist them in any way we can.

The reality is, as I have already explained, that our economic exchanges remain below the level that the leaders of our countries would like to see, but in recent years, we have been able to observe that there is a growing appetite in both countries to do more in this regard, and my Embassy is receiving an increasing number of requests for information on some specific markets from both Moroccan and Serbian companies,

In which areas can Serbia and Morocco deepen their already traditionally good bilateral relations?

Rabat and Belgrade have developed a consistent pattern in recent years of holding regular political consultations at the highest level through exchanges of visits at the ministerial level, in particular, Foreign Ministers and Presidents of Parliaments. Our aim is, therefore, to maintain this tradition and to explore ways of taking it to an even higher level.

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mainly in the mining, metals and food sectors.

I continue to believe and reiterate that all that is needed to boost our trade and economic relations is a success story that provides the necessary momentum and the right narrative to inspire our business communities to seize the many opportunities that lie ahead.

Can we expect a direct airline between Morocco and Serbia anytime soon?

The prospect of a direct flight between Morocco and Serbia is certainly an exciting possibility, as connectivity through direct flights could significantly contribute to strengthening economic, cultural, and tourism ties between the two nations.

Moreover, with Belgrade set to host Expo 2027 and Morocco, along with Spain and Portugal, set to host the 2030 World Cup, I believe this direct route is more necessary than ever.

The good news is that the legal framework is already in place, and it is now up to the airlines to make it happen.

Although I cannot give you a direct answer at the moment, what I can say is that negotiations are underway, and I am very optimistic that I will be on board for the first direct flight between our countries before the end of my diplomatic tour in Serbia.

ing intricate mosques, palaces and historic medinas, where the ancient and the modern blend to take you on a timeless journey; experience legendary hospitality, warm welcomes and genuine friendliness; and find unique souvenirs and gifts, from woven carpets to exquisite tilework, all handmade by local artisans.

Fortunately for our Serbian friends, they do not need to imagine such a place, they only need to come to Morocco and experience it for themselves.

Morocco is a unique destination that offers an unforgettable experience.

And why would you invite Moroccan citizens to Serbia what is it that you like the most here, and what would you recommend to your compatriots?

As more and more Moroccan tourists are discovering, Ser-

What would you say to the citizens of Serbia – why should they visit Morocco?

First of all, I would like to inform my fellow Serbian friends that the Kingdom of Morocco is one of the most attractive tourist destinations in the world. In 2023, Morocco welcomed more than 14.5 million tourists, exceeding initial expectations by one million visitors. This increase represents a significant growth of 34 percent compared to 2022 and 12 percent compared to pre-pandemic levels in 2019, generating revenues of approximateINDEED, ALL MOROCCANS WHO HAVE VISITED ly 105 billion dirhams (about $10.3 billion) in SERBIA HAVE BEEN ENCHANTED BY THE WARMTH OF ITS 2023.

This is just the beginning, as Morocco aims PEOPLE, WHICH IS ANOTHER COMMON TRAIT WE SHARE to reach 17.5 million visitors by 2026 with the opening of new air routes and 26 million by 2030 when it co- bia is a hidden gem in the Balkan region. Serbia beckons with a captivating blend of rich history, stunning nature, vibrant culhosts the World Cup with Spain and Portugal.

I know that many of you are wondering what the key to this ture, and some of the most hospitable people you will find in achievement is and what makes Morocco so special. Well, Europe. Indeed, all Moroccans who have visited Serbia have I would like to invite my fellow Serbian friends to imagine a been enchanted by the warmth of its people, which is another place where you have the opportunity to immerse yourself in common trait we share.

Furthermore, Belgrade holds a special place in the hearts of a blend of Arab, Amazigh, sub-Saharan African, and Andalusian influences; to explore the diverse natural beauty, from the Moroccans, as it was the capital of the former Yugoslavia and golden dunes of the Sahara to the breathtaking Atlas Moun- a place they associate with diversity, beauty, and positive vibes.

Moreover, Serbia’s location in the heart of Europe and as tains, from the majestic Atlantic Ocean to the warm beaches of the Mediterranean; indulge your senses with mouth-wa- a portal to the entire Western Balkan region makes it all the tering, savory cuisine, renowned for its aromatic spices and more attractive to Moroccans wishing to explore these parts unique combinations; discover architectural wonders, includ- of the world.

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MOROCCO

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TRAV E L GUIDE

A CROSSROADS OF CIVILIZATIONS

Morocco has been shaped by a blend of influences, including Amazigh, Arab, African, and Andalusian cultures

Photo: © visitmorocco.com

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orocco, located in North Africa, is a land of diverse landscapes, rich cultural heritage, and vibrant traditions. From the majestic peaks of the Atlas Mountains to the golden sands of the Sahara Desert and the bustling streets of its imperial cities, Morocco offers a tapestry of experiences that captivate travelers from around the world.

As a crossroads of civilizations, Morocco has been shaped by a blend of

Rabat

BEYOND THE CITIES, MOROCCO’S NATURAL BEAUTY IS EQUALLY CAPTIVATING

influences, including Amazigh, Arab, African, and European cultures. This fusion is evident in its architecture, cuisine, music, and art, creating a unique and enchanting atmosphere.

The country’s imperial cities, such as Fes, Meknes, Marrakech and Rabat, showcase its

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CASABLANCA

Photo: © Shutterstock

Casablanca is the largest city in Morocco, situated on the Atlantic coast. It is a vibrant metropolis and serves as the country’s economic, industrial, and commercial hub.

Casablanca is the economic heart of Morocco, contributing significantly to the country’s GDP. It houses the largest port in North Africa, which handles a substantial portion of the country’s international trade. The city also has numerous industries, including finance, textiles, manufacturing, and services.

RABAT

Rabat is one of the country’s four imperial cities, known for its rich history, cultural heritage, and administrative significance. It has a long history dating back to the 12th century when it was established as a fortified settlement by the Almohad dynasty.

Over the centuries, it served as a strategic military and administrative center.

As the capital of Morocco, RABAT BOASTS Rabat is the seat of government and the residence of NUMEROUS the king. It houses important government institutions, HISTORICAL including the Royal Palace, AND CULTURAL Parliament, and various minATTRACTIONS istries.

Rabat boasts numerous historical and cultural attractions, including the UNESCO World Heritage Site of the Kasbah of the Udayas (Kasbah des Oudaias), which features picturesque narrow streets, Andalusian gardens, and a medieval fortress overlooking the Atlantic Ocean. The city also has other notable landmarks, such as the Hassan Tower, the Mausoleum of Mohammed V, and the Chellah Necropolis.

Overall, Rabat is a Fes panorama dynamic and culturally rich city that showcases Morocco’s blend of tradition and modernity, making it a significant destination for tourists, diplomats, and residents alike.

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The modern infrastructure of Casablanca, with skyscrapers, wide boulevards, and bustling neighborhoods, is just part of a mix of architectural styles, ranging from Art Deco buildings from the French protectorate era to contemporary structures. As a cosmopolitan city, Casablanca is home to people from various cultural backgrounds, including Amazigh, Arab, European, and sub-Saharan African communities. This diversity is reflected in the city’s cuisine, arts, and cultural events.

The city offers several notable landmarks and attractions.

The Hassan II Mosque is one of the city’s most iconic sights, renowned for its stunning architecture and being one of the largest mosques in the world. Other attractions include the Corniche, a scenic waterfront promenade, the Old Medina (medieval quarter), and the bustling Central Market (Marché Central).

Casablanca gained international fame through the classic film „Casablanca” (1942), starring Humphrey Bogart and Ingrid Bergman. Although most of the movie was filmed in Hollywood studios, it helped popularize the image of Casablanca as a romantic and exotic destination.

The Villa des Arts showcases contemporary Moroccan art, while the Moroccan Jewish Museum provides insights into the country’s Jewish heritage.

FES

One of Morocco’s oldest and in terms of culturIN FOCUS

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Photo: © visitmorocco.com

rich history and architectural splendor, with ancient medinas, ornate palaces, and bustling souks (markets) bustling with activity.

Beyond the cities, Morocco’s natural beauty is equally captivating. From the lush oases of the Draa Valley to the dramatic gorges of the Todra and Dades and the picturesque coastal towns along the Atlantic and Mediterranean shores, there’s no shortage of breathtaking scenery to explore.

Morocco’s cultural heritage is also celebrated through its vibrant festivals, traditional music, and colorful rituals, offering visitors a glimpse into its rich City panorama Casablanca and diverse tapestry of traditions.

Whether you’re exploring the winding alleyways of Fes, trekking through the rugged landscapes of the High Atlas Mountains, or savoring the flavors of a tagine in a bustling market, Morocco promises an unforgettable journey filled with discovery, adventure, and hospitality.

Visa

Citizens of the Republic of Serbia require a visa, except for holders of diplomatic and official passports of the Republic of Serbia. Visas can be obtained at the Embassy of the Kingdom of Morocco in Belgrade (or online, provided that you meet certain conditions, which are listed on the dedicated website (acces-maroc.ma). To enter Morocco, it is necessary to have a valid passport and а visa.

Money

© Shutterstock

al heritage richest cities, is Fes, is renowned for its well-preserved medieval architecture and intricate labyrinthine streets, including the ancient walled city of Fes el-Bali.

The heart of Fes is its ancient medina, a UNESCO World Heritage site, and one of the largest car-free urban areas in the world. Within its walls lie countless souks (markets), mosques, madrasas (religious schools), and traditional Moroccan homes.

City is famous for its traditional craftsmanship, including pottery, leatherwork, and textiles. Visitors can explore artisan workshops and witness artisans practicing age-old techniques passed down through generations.

Also, it is known as a city of festivals, including the Fes Festival of World Sacred Music, which attracts artists and musicians from around the globe to celebrate the spiritual and cultural heritage of humanity.

Historical Landmarks worth visiting are Al-Attarine Madrasa, Bou Inania Madrasa, and the Merenid Tombs, offering visitors insight into the city’s rich history and architectural marvels.

Fes offers visitors a journey back in time through its ancient streets, historical monuments, and vibrant cultural scene, making it a must-visit destination for those seeking an authentic Moroccan experience.

The currency of Morocco is the Moroccan Dirham, abbreviated as MAD. When traveling to Morocco, it’s advisable to exchange currency at official exchange offices, banks, or ATMs. Major credit cards such as Visa and Mastercard are widely accepted in hotels, restaurants, and larger establishments. Still, it’s recommended to carry cash, especially when visiting more remote areas or local markets where card acceptance may be limited.

Travel

There are no direct air links between Serbia and Morocco. Flights from Belgrade via major European hubs such as Frankfurt, Zurich, Paris, or Amsterdam are often used.

Airports in Morocco are well served by flights of low-cost airlines that connect them with Western European cities.

© Shutterstock/ Tangier

TANGIER

TANGIER HAS PLAYED A SIGNIFICANT ROLE IN LITERATURE AND THE ARTS

Tangier is often called a „world city” due to its strategic location at the northern tip of Morocco, overlooking the Strait of Gibraltar. Its historical significance as a major gateway between Africa and Europe has contributed to its cosmopolitan atmosphere and diverse cultural influences. Tangier has long been a melting pot of cultures, attracting people from various backgrounds, including Amazigh, Arab, European, and African.

Throughout history, Tangier has been a key port city for trade and has served as a meeting point for different civilizations, resulting in a rich tapestry of traditions, languages, and cuisines. Additionally, Tangier has played a significant role in literature and the arts, attracting writers, artists, and intellectuals from around the world, drawn by its exotic allure and vibrant atmosphere.

Today, Tangier continues to be a dynamic hub of commerce, tourism, and cultural exchange, with modern infrastructure, bustling markets, and a thriving arts scene. Its status as a „world city” reflects its global connections and ability to embrace diversity while retaining its distinctive identity.

OTHER

Tetouan which is situated in the northern part of the country, is known for its Andalusian-influenced architecture and proximity to the Mediterranean Sea. Meknes is recognized for its rich history and well-preserved imperial architecture.

Essaouira is a charming coastal town known for its relaxed atmosphere, beaches, and strong winds, making it a popular spot for water sports. Agadir is a popular beach resort destination on the Atlantic coast, known for its sandy beaches and modern amenities.

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A CTI V I T I E S OF TH E MOROC C AN EMB AS S Y I N S ERB I A

07 MARCH 2023 Moroccan Brunch at Hyatt Regency’s Metropolitan Restaurant The Embassy of the Kingdom of Morocco in the Republic of Serbia, in partnership with the Hyatt Regency Hotel in Belgrade, organized lunches dedicated to Moroccan cuisine and its various traditional dishes at the Metropolitan Restaurant of the same hotel during the whole month of March. The objective is to introduce to Serbian foodies, members of the diplomatic corps, media, tour operators, and customers cuisine,

26 MAY 2023 Serbia Renews Commitment to Strengthen Historic Ties with Africa on Africa Day

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its richness and diversity around a whole ceremonial starting from the mint tea to the art of receiving in the Moroccan way on the background of ancestral Moroccan music.

It is not only about lunches but also about an Iftar during the holy month of Ramadan, which will beautifully complete this culinary project that will last for a whole month.

The Metropolitan restaurant was dedicated to Moroccan gastronomy but also to the millenary culture of the Kingdom, with several items of Moroccan handicraft, books related to the various facets of Moroccan culture, brochures, and not forgetting the Moroccan tea corner, which inspired enthusiasm, and the amazement of all the guests.

Serbia’s First Deputy Prime Minister and Minister of Foreign Affairs, Ivica Dačić, highlights the enduring alliance shaped by anti-colonial struggles and emphasizes cooperation for a prosperous future Speaking at the Palace of Serbia on Africa Day, Ivica Dačić, Serbia’s First Deputy Prime Minister and Minister of Foreign Affairs, expressed the country’s renewed dedication to strengthening its historic ties with Africa. He emphasized the importance of nurturing this time-tested alliance, which was shaped by past anti-colonial and liberation struggles.

He saluted the role of African nations in upholding Serbia’s territorial integrity and sovereignty. He indicated that Serbia has consistently supported decolonization and the liberation of oppressed peoples, with no hidden agendas in African nations: IN FOCUS

MOROCCO

23 AUGUST 2023 Morocco’s National Day Celebration in Serbia The Embassy of the Kingdom of Morocco in Serbia held a distinguished reception to celebrate the 24th anniversary of the enthronement of His Majesty King Mohammed VI. The ceremony, hosted by H.E. Mr. Mohammed Amine Belhaj, the Moroccan Ambassador to Serbia, symbolized the enduring bond between Morocco and Serbia.

In his heartening speech, Mr. Belhaj welcomed the gathered dignitaries and guests, including Jelena Begovic, Minister of Science, Technological Development and Innovation. The Ambassador took the opportunity to outline the core principles of the Kingdom, such as national unity, territorial integrity, and identity unity, reiterating the King’s role as the guarantor of these values.

Mr. Belhaj also noted the occasion as an opportunity to review Morocco’s significant strides and future challenges. Under the monarch’s enlightened leadership, the Kingdom has taken several initiatives aimed at enhancing sovereignty in crucial sectors like food, energy, and health. Moreover, to create a more favorable environment for foreign investors, a new investment charter has been put in place, establishing Morocco as a prime investment destination.

The Ambassador also acknowledged the accomplishments of the Moroccan youth, citing the creation of the first propane-made car and a prototype of a hydrogen-powered vehicle.

He also celebrated the success of the national football team in the FIFA 2023 Qatar World Cup, thanking the Serbian friends

who supported Morocco throughout the tournament.

Morocco’s foreign policy, Mr. Belhaj further noted, is grounded on shared principles and values with like-minded nations.

The approach includes creating added value, safeguarding national interests, and ensuring environmental sustainability.

These tenets have resulted in strengthening relationships with traditional allies, seeking new partnerships, and playing a key role in international issues, such as climate change, conflict resolution, and illegal migration.

Speaking of the thriving relations between the Kingdom of Morocco and the Republic of Serbia, Mr. Belhaj highlighted the two nations’ mutual respect and convergence of views on various subjects. He commended Serbia’s support of Morocco’s territorial integrity, condemning secessionism and separatism.

Looking ahead, the Ambassador mentioned the third joint economic commission and the first business forum scheduled to take place in Belgrade later this year. The events aim to translate excellent political relations into economic opportunities for the mutual benefit of both nations.

In closing, Mr. Belhaj thanked the City Hall of Belgrade for illuminating Slavia Square with the colors of Morocco, symbolizing the strong bond between the two countries. He also praised the Moroccan Serbian Friendship Association for their tireless efforts to promote Moroccan culture and heritage among the Serbian people.

The National Day of the Kingdom of Morocco thus not only celebrated the Kingdom’s progress but also hailed the growing bond between Morocco and Serbia, with Ambassador Belhaj concluding his speech with a heartfelt toast to the enduring Moroccan-Serbian friendship.

8 FEBRUARY 2024 From Atlantic to Gulf : A Spotlight on Arab Culture The Embassy of the Kingdom of Morocco in the Republic of Serbia organised a conference on Moroccan culture on Wednesday, February 7th, as part of a series of discussions on the cultures of Arab countries, entitled “From Atlantic to Gulf” in the Belgrade’s Dom Omladin.

The topic of the opening forum of the new cycle, entitled “Arab states and people,” is an overview of the modern Arab world, culture in modern Arab states, art, life, contemporary thinking, and trends in society. His Excellency, the Ambassador of the Kingdom of Morocco, Mohammed Amine Belhaj, spoke about contempo-

rary life in his country and the relations of Arab nations and countries with Serbia. Asst. Dr. Marko Gagić spoke about modern Arab culture and the modern Arabic language, its importance, and its use worldwide.

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espite the distance between the two countries, Serbia and Morocco have maintained exclusively friendly bilateral relations for many years. The best indicator of this is the willingness of both parties to improve this cooperation at all levels, including at the level of tourism and youth policy. In the conversation with the Minister of Tourism and Youth, Husein Memić, we talked about the results of this cooperation, how it can be improved, but also about the exchange of information and good practices between the two countries.

Two years ago, the 65th anniversary of the establishment of diplomatic relations between Serbia and Morocco was marked. What would you highlight as the most important results of good bilateral relations between these two countries?

Serbia and Morocco are bound by decades of friendship, and I am convinced that we will continue to build good relations in the future as there is a strong political will for coop-

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HUSEIN MEMIĆ Minister of Tourism and Youth

eration in both countries. However, in the coming period, we must devote ourselves more to the improvement of economic ties, which lag behind the good political relations between the two countries. Serbia is very interested in cooperation with Morocco in agriculture, trade, tourism, the sector of renewable resources and other sectors of mutual interest.

How can cooperation between Serbia and Morocco in the field of tourism be improved?

CITIZENS OF SERBIA LOVE EXOTIC DESTINATIONS, AND MOROCCO IS EXACTLY ONE SUCH DESTINATION. A COUNTRY WITH BEAUTIFUL BEACHES AND CITIES WHERE DIFFERENT CULTURES INTERTWINE, WITH VERY FRIENDLY HOSTS IN FOCUS

MOROCCO

Photo: © mto.gov.rs

We are bound by decades of friendship and I am convinced that we will continue to build good relations

by Mijat Kontić Tourist traffic between Serbia and Morocco is at a very low ate projects that will influence the improvement of intercultural level because our official statistics do not record the arrival cooperation. of Moroccan tourists. At the same time, estimates are that Is there an exchange of information on youth issues, as well on an annual level, around two thousand citizens of Serbia as examples of good practice in planning and implementing visit Morocco. The biggest problem is that there is no direct projects aimed at young people? flight between the two countries.

It is extremely important that the representatives of both counIn addition, bearing in mind that citizens of Morocco need tries exchange experiences in creating mechanisms for the aca visa to enter Serbia, as well as citizens of Serbia to Moroc- tive participation of young people in society, primarily at the local co, it is necessary to consider the possibilities of visa liber- level. Serbia has extremely well-developed mechanisms of youth alization. work, youth offices at the In 2023, Serbia achieved a 20 local level and cooperation percent increase in foreign guest I INVITE REPRESENTATIVES OF YOUNG with youth associations, arrivals, and for the first time associations, the economic the number of foreign tourists PEOPLE AND COMPETENT AUTHORITIES sector and the academic exceeded 2 million. Guests from FROM MOROCCO TO COME TO SERBIA TO community to create betabroad mostly visit Belgrade, ter conditions for the embut increasingly also spa and JOINTLY DEVELOP IDEAS AND CREATE ployability of young people mountain centers, whose tour- PROJECTS THAT WILL INFLUENCE THE and for their social and ist offer has been significantly economic independence. improved in recent years. I am IMPROVEMENT OF INTERCULTURAL The construction of four sure that Serbia has something COOPERATION youth centers is underway, to offer tourists from Morocco, the largest of which will be and I hope that we will succeed in Novi Pazar, and I will use in making positive steps in that direction. the opportunity to invite the delegation from Morocco to visit this center during their visit to Serbia.

Is work being done to promote the strengthening and development of ties between the young people of these two countries?

It is necessary for young people from Morocco and Serbia to connect as much as possible in order to get to know the culture and tradition better and to exchange experiences. That’s why I invite representatives of youth and competent authorities from Morocco to come to Serbia to develop ideas together and cre-

What would you say to the citizens of Serbia - why should they visit Morocco?

Citizens of Serbia love exotic destinations, and Morocco is exactly one such destination. A country with beautiful beaches, cities where different cultures intertwine, with very friendly hosts, and where local markets with a very interesting and rich offer are an indispensable part of the visit. If you ask me personally, I would love to go to one of the hottest football derbies in the world, between Wydad Casablanca and Raja Casablanca, where the fans of both teams really create a great atmosphere.

In the past, you mentioned that the introduction of a direct airline line between Serbia and Morocco is the main prerequisite for a significant increase in tourist traffic. Can citizens expect that it will be realized soon?

The national airline Air Serbia is expanding its network to a large number of destinations, which enabled us to quickly recover tourist traffic after the pandemic, but also to seriously plan the development of tourism and record an upward trend in the arrival of foreign guests. I sincerely hope that, as soon as the conditions are met, the establishment of a direct line with Morocco will follow, which is in the common interest of both countries.

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CLOSE COOPERATION WITH MOROCCO HAS GREAT POTENTIAL TATJANA MATIĆ Director of the Republic of Serbia’s Development Fund

THE KINGDOM OF MOROCCO’S POLITICAL SUPPORT ABOUT THE MOST SENSITIVE ISSUES FOR OUR COUNTRY HAS NEVER BEEN ABSENT AND THE REPUBLIC OF SERBIA APPRECIATES MOROCCO’S PRINCIPLES AND CONSISTENCY. 14

IN FOCUS

MOROCCO

by Dragan Nikolić

Bilateral relations have been excellent for decades, while the economies of the two countries are complementary

All Photos: © Marina Jančević Lovrić

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nternational cooperation between Serbia and Morocco is characterized by mutual respect, friendship and mutual desire to further develop the bilateral relations. We spoke with Tatjana Matić, Director of the Republic of Serbia’s Development Fund, about opportunities for further cooperation, the Serbian-Moroccan tourism trade and launching direct flights between the two countries.

Economic, Trade, Scientific and Technical Cooperation between Serbia and Morocco, of which you were the vice president for a certain amount of time?

The Joint Commission has been working on developing the economic potential of our two countries, which has not been fully utilized. The Commission contributed to the formation of the Council of Business people from the two countries, the signing of three economy-related agreements and defence, science and education agreements. Furthermore, the Commission contributed to Morocco becoming our bridge to the West African market.

How would you rate the Serbian-Moroccan tourism trade?

Cooperation in tourism is very important for both our countries. It is a well-known fact that Belgrade used to be one of the most famous European capitals for African citizens. Our As Minister of Tourism and Telecommunications in the capital has been a second home for many students from previous government, you had excellent cooperation with the African continent, with strong private and business ties your Moroccan counterparts and with the Embassy of the created over the years. However, the fact remains that this Kingdom of Morocco in Belgrade. continuity has been broHow would you rate this collaboraken, partly because of tion? the wars in the Balkans.

IT IS A WELL-KNOWN FACT THAT Relations between Morocco and I am confident that Serbia are characterized by deep re- BELGRADE USED TO BE ONE OF THE many people cherish spect. The fact that in 2022, we celethe memory memory of MOST FAMOUS EUROPEAN CAPITALS brated 65 years of diplomatic relations that former relationship speaks volumes about the strength of FOR AFRICAN CITIZENS and I believe that we can our diplomatic and economic ties. The Kingdom of Morocco’s political support about the most sensitive issues for our country has never been absent and the Republic of Serbia appreciates Morocco’s principles and consistency.

Both from the position of minister, but also now from the position of director of the Development Fund, I am working on boosting the existing cooperation, first and foremost, the economic one. Bilateral relations have been excellent for decades, while the economies of the two countries are complementary and should encourage business communities to explore and exploit the huge potential and opportunity for trade and investments.

The Ambassador of the Kingdom of Morocco in Serbia, H.E. Mr. Mohammed Amine Belhaj, has been a sincere friend of Serbia for many years and has been conscientiously and dedicatedly working on deepening the connection between our two countries.

What are the results of the work done by the Joint Commission for

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Of course! Close cooperation with Morocco has great potential, especially in economy and trade, especially in agriculture and the automotive industry. Morocco can benefit from the expertise of Serbian companies and institutes in biotechnology since Belgrade is considered one of the world’s leading centres in this field.

easily fully utilize the tourism potential so that Morocco becomes one of the main tourist destinations for Serbs on the African continent and vice versa.

Is the launch of a regular flight between the two countries justified and how would it help increase tourist movements in both directions, especially from Morocco to Serbia, since it seems that Serbia as a tourist destination is not that appealing to Moroccans?

The launch of direct flights between Serbia and Morocco is certainly a step forward that will facilitate travel because in today’s world, migration happens daily and people travel so much for work, but also privately. This direct flight is certainly something that would improve the tourist offer, an opportunity for Moroccans to see the Balkans, but it is also an excellent opportunity for our people to get to know the magical and mystical Africa. The launch of the direct flight, which we have been working on diligently in the previous period, is also one of the steps towards boosting the bilateral relations in numerous other segments. Now that Belgrade has won its candidacy to host Expo 2027, the direct flight will facilitate better representation of Morocco in all fields.

Today, you are the director of the Development Fund. Do you still maintain good relations with the Moroccan Embassy?

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Are you working on any joint projects with Morocco and how can Morocco’s experience help with Serbia’s development, particularly in the use of renewable energy sources and sustainable development?

The Fund’s activities are now somewhat more focused on cooperation with our counterparts, funds and associations from Europe, but we would gladly consider developing new cooperation models with Morocco in the coming period. For instance, Morocco has a proactive approach to energy and started developing its own resources and infrastructure of renewable energy sources in 2009. This African country has the largest solar power plant in MOROCCO the world called Noor Station WAS THE FIRST and aims to produce and cover at least 52 percent of its energy AFRICAN AND needs from renewable energy ARAB COUNTRY sources by 2030. Furthermore, Morocco was the first African TO DEVELOP and Arab country to develop its ITS GREEN green hydrogen roadmap. The country also has valuable expeHYDROGEN rience and expertise that would ROADMAP be of great benefit to Serbia.

Using their strengths and knowhow, Serbia and Morocco can cooperate more closely in green energy transformation to ensure energy sovereignty.

I believe that this is a great way to cooperate for both countries and globally, as it carries great potential.

Tatjana Matić was born on July 2, 1972 in Belgrade.

She graduated from the University of Belgrade’s Faculty of Philology, majoring in the Serbian Language and Literature. In July 2012, she was appointed State Secretary at the Ministry of External and Internal Trade and Telecommunications of the Republic of Serbia. In May 2014, she took on the position of the State Secretary at the Ministry of Trade, Tourism and Telecommunications. Ms Matić was also the author of two big projects: „Connected and Safe - a Safe Virtual Environment for Children” and „Information and Technology (IT) Caravan”. In October 2020, she became the Minister of Trade, Tourism and Telecommunications of the Republic of Serbia. In December 2022, she was appointed to the position of Director of the Development Fund of the Republic of Serbia.

IN FOCUS

MOROCCO

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TR AVE L I N T E RVI E W

WELL-KNOWN TOURIST DESTINATION

Photo: © Roza Sazdić

ALEKSANDAR SENIČIĆ Director of the National Association of Travel Agencies of Serbia (YUTA)

The colour palette and natural beauty of the country, from the vast Sahara and fertile plains to the Atlas Mountains, are a lure for tourists from all over the world, including Serbia

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e spoke with Aleksandar Seničić, Director of the National Association of Travel Agencies of Serbia (YUTA), about tourism relations between Serbia and Morocco, namely what attracts Serbian tourists to Morocco and whether the number of Serbian tourists visiting Morocco will increase.

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SERBIAN TOURISTS HAVE NOT YET DISCOVERED THE BEAUTIFUL MOROCCAN BEACHES, BUT I’M SURE THAT WILL HAPPEN SOON IN FOCUS

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by Dragan Nikolić Could you rate the existing tourist trade between Serbia and Morocco? Do you have data on the number of Serbian tourists who visit Morocco annually?

The existing tourist trade between Morocco and Serbia is not at the level we would like it to be. The absence of regular airline routes, as a prerequisite for arriving at the chosen destination, seems to be the biggest reason. Some travel agencies from Serbia have been organizing tourist trips to Morocco in recent years sporadically. They use mostly low-cost airlines which fly from neighbouring countries. On average, between 2,000 and 3,000 Serbian tourists visited Morocco in the last few years.

What kind of travel is most often requested and offered in Serbia? Are group tours to Morocco more popular than individual visits to the country?

The most common are tours of several large Moroccan towns (Marrakesh, Rabat, Casablanca) that last around 7 to 8 days. There is also interest in individual trips, but we do not have details about those trips because the data about them is difficult to obtain.

Do you have information on which Moroccan destinations are the most popular with Serbian tourists and what is it that they want to see the most when they come to Morocco?

The most popular are sightseeing tours which include large cities that exude tradition, a wealth of colours and are home to mixed cultures. These are primarily Marrakesh, Rabat, Fez, Casablanca and Meknes. The colour palette and natural beauty of the country, from the vast Sahara and fertile plains to the Atlas Mountains, are a lure for tourists from all over the world, including Serbia. Of course, we should not forget about the local specialities, browsing the souks and the inevitable shopping. Serbian tourists have not yet discovered the beautiful Moroccan beaches, but I’m sure that will happen soon.

How would you describe Morocco’s tourist offer?

As a tourist destination, Morocco is very well known and excellently presented in all parts of the world. Precisely for the reasons I listed in the previous question, Morocco is visited by

millions of tourists from all over the world throughout the year but mostly those from Europe. The Moroccan tourist offer is abundant, starting from tours of major cities, special desert tours and trekking on the Atlas Mountain to a relaxing holiday on the beautiful beaches of Morocco. There is something for everyone, and magical, mysterious and colourful Moroccan landscapes won’t leave anyone indifferent.

Is there any organized arrival of Moroccan tourists to Serbia? What can we offer to them and how can we get them interested in visiting our country?

As far as I know, for now, there are no organized arrivals of Moroccan tourists to Serbia. Certainly, this is one of the opportunities that we should take advantage of. So far, the marketing campaign for Serbia’s tourist potential has not been directed towards that part of the world to a great extent, but I believe that will change in the near future. If there is something we can offer to Moroccan tourists than those are certainly tours of major cities, as well as ethnic tourism with visits to the natural attractions and cultural-historical monuments.

I am confident that those reasons would be good enough for them to come to Serbia.

FOR NOW, THERE ARE NO ORGANIZED ARRIVALS OF MOROCCAN TOURISTS TO SERBIA

Do you think that regular (or at least charter) flights between Serbia and Morocco will be launched soon? Which Moroccan city would be the best to connect with Belgrade by direct flight?

For now, as far as I know, there are no such initiatives when it comes to regular flights. It all depends on an agreement between the two countries and mutual interests in developing cooperation. In terms of charter flights, such a possibility exists, but we need to work more on it together because that’s an extremely large and risky business which requires the cooperation of both parties to succeed. I believe that soon there will be opportunities that will facilitate cooperation between travel agents from Serbia and partners from Morocco on launching the first charter flight on this route.

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MARRAK E SH

THE FASCINATING CITY OF LUXURY

Taking a closer look into Marrakech – one of the most famous cities of Morocco

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arrakech is an enigmatic city that provides you with a dynamic experience like no other. Its mysterious medina is a tangle of beautiful gardens, crowded squares, otherworldly palaces, fragrant souks and intricate riads that spring the “Red city” into life.

Marrakech is the fourth-largest city in Morocco. It is one of the four imperial cities of Morocco and is the capital of the Marrakesh–Safi region. As for the “Red city” nickname, it comes from the red clay that was used by the Almohads to build the city’s distinctively rosey buildings. The city lies west of the foothills of the Atlas Mountains that surround it, offering a stunning view of the snowy mountain peaks in the distance.

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IF YOU EVER GET LOST IN THE CITY, ALL LOCALS WILL TELL YOU THE SAME THING, JUST FOLLOW THE KOUTOUBIA MOSQUE, WHICH CAN BE SEEN FROM ANY PART OF THE TOWN IN FOCUS

MOROCCO

by Mijat Kontić

HISTORY THROUGH GARDENS

If there’s something that truly defines Marrakech’s appeal it is its history. The Jardin Majorelle is a great example of this. This garden shows the love for the city that inspired Yves Saint Lauren and his work. Today, this colorful and one-of-a-kind garden is joined by a stellar museum that’s dedicated to YSL’s life and work.

The legacy that he left behind is now treated as one of the main trademarks of this wonderful city.

Luckily, if you’re a fan of exploring peculiar and exotic nature landmarks, you can continue on to the Iconic Menara Gardens in the western part of the city. These gardens are monumentally big, extending over an area of a 100 hectares. At the beginning of the 12th century, the Almohad decorated it with long rows of olive trees.

Many locals go to these parks as well for a picnic or a walk. The most beautiful part of this green space is the lake, which is presided over by a pavilion. The pavilion was built by the sultan Sidi Mohammed ibn Abdallah and it’s believed that this is where the sultans met their companions.

THE BAHIA PALACE WAS BUILT IN 1894 BY SI MOUSSA, THE GRAND VIZIER OF SULTAN MOULAY HASSAN I. IT WAS INTENDED TO BE A LUXURIOUS RESIDENCE FOR THE GRAND VIZIER AND HIS FAMILY THE MARRAKESH MEDINA AND ITS PEOPLE

The energy of Marrakech truly shines when you get to witness its people and their hospitality. To do so look no further than the Jemaa el-Fnaa square, the main square and the most important part of the medina. This square serves as a gathering place for inhabitants and tourists both during the day and night to have something to eat, to shop at the souks or to observe various shows that are taking place. You’ll come across artisans that have hammered their mark on everything from local

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A MUST-VISIT THAT COMBINES BOTH NIGHTLIFE AND DELICIOUS FOOD IS THE LOTUS CLUB IN MARRAKECH

Al Maghrib and the personnel who worked there. Two masterpieces by Jacques Majorelle, which illustrate in detail the daily scenes of this place, are exhibited, as well as paintings by renowned artists who have marked Moroccan painting in general and local painting in particular.

If you ever get lost in the city, all locals will tell you the same thing, just follow the Koutoubia Mosque, which can be seen from any part of the town. Located near the Jemaa elFnaa square, this mosque is one of the most important symbols of Marrakech and It is used for daily prayers and for special religious ceremonies.

It is an important example of Almohad architecture and of Moroccan mosque architecture generally and it is the largest mosque in the city.

The most impressive display of Moroccan architecture and design has the Bahia Palace. It was built in the late 19th century and it’s a branching complex of courtyards, gardens

fashion to pottery, jewelry and lighting over the centuries.

You’ll also run into hard-working locals that will do their best to interest you in their authentic Moroccan products. Considering how vast the square is, filled to the brim with sellers and markets, you’ll find yourself lost exploring all the little intricacies that Marrakech has to offer.

If you find yourself to be at the Jemaa el-Fnaa square, you might as well visit the Museum of Intangible Cultural Heritage in Marrakech. The museum offers visitors the opportunity to discover the history of the square in the ochre city. Designed in harmony with the building that houses it, the museum unveils a numismatic section, a tribute to Bank and rooms that are full of details and vibrant colors. The Bahia Palace was built in 1894 by Si Moussa, the Grand Vizier of Sultan Moulay Hassan I. It was intended to be a luxurious residence for the Grand Vizier and his family. You’ll witness spaces decorated with traditional Moroccan furniture and artwork, with gardens and courtyards that are populated with lush plants and flowers.

UNIQUE AND COLORFUL CUISINE

If you’re a fan of trying new foods, with spices you’ve never heard of before and recipes you weren’t aware of, Marrakech is the perfect place. This is definitely a city that caters

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IN FOCUS

MOROCCO

to food lovers. Whether you want to try out traditional Moroccan food or maybe rather modern takes on their usual cuisine, Marrakech has got you covered.

If you prefer having a lunch on a sunny rooftop that gives you a wonderful view of the whole city, you must visit the La Sultana restaurant. La Sultana offers contemporary and innovative cuisine to celebrate culinary journeys around two seasonal menus: French inspirations & fine Moroccan cuisine. They share the taste of heritage Moroccan products like the Saffron from Taliouine, some salt from Zerradoune, cumin from Alnif and Argan from Souss.

As for the evening, the restaurants in Marrakech are as alive as its streets. The Safran

RED CITY NICKNAME COMES FROM THE RED CLAY THAT WAS USED BY THE ALMOHADS TO BUILD THE CITY’S DISTINCTIVELY ROSEY BUILDINGS

by Koya restaurant offers a well-preserved and comfortable space with high-quality products and authentic cuisine. Not only are the chefs doing an amazing job with preparing the most innovative dishes, but the traditional dancers and entertainment add on to the experience as well, making your visit to the restaurant a night to remember.

A must-visit that combines both nightlife and delicious food is the Lotus Club in Marrakech as well. Located in the heart of the Hivernage district, it is housed in a 1930s villa. While you enjoy the mouthwatering flavors & experimental dining coming together, you’ll be in for a treat with an unforgettable nightlife experience in Marrakech. You’ll be amazed by incredible talents, ranging from circus artists and dancers to talented musicians and singers.

Marrakech is a wonderful city that provides you with so much entertainment, history and hospitality that will blow any tourist away.

The surreal atmosphere that this city has is more than breathtaking. Whether it’s the people, the landmarks or the wonderful stories behind every corner of the city, Marrakech is a captivating place and an experience to remember for the rest of your life.

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FAS HI ON

MOROCCO GAVE ME COLOURS

Yves Saint Laurent’s relationship with Morocco was more than a mere inspiration

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he quote „Morocco gave me colors” is often attributed to the renowned French fashion designer Yves Saint Laurent, who had a deep and abiding love for Morocco, particularly Marrakech, where he found inspiration for his designs in the vibrant colors, rich textures, and unique cultural tapestry of the country.

The quote reflects the profound influence that Morocco had on his creative vision and the way it infused his work with a vivid and eclectic palette.

Yves Saint Laurent first visited Marrakech in 1966 and instantly fell in love with the vibrant colors, rich textures, and unique atmosphere of the city. He and his partner, Pierre Bergé, bought a house named Villa Oasis in the Majorelle Garden, a place that would become a haven for the designer.

Morocco, particularly Marrakech, served as a continuous source of inspiration for Yves Saint Laurent’s fashion designs.

The vibrant colors, intricate patterns, and traditional Moroccan clothing deeply influenced many of his iconic collec-

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tions. The interplay between French haute couture and Moroccan craftsmanship became a signature element in his work.

Yves Saint Laurent would travel to Marrakech for a fortnight on 1st December and 1st June of each year in order to design his haute couture collections. Morocco, a country he visited for the first time in 1966, was to have a major influence on his work – particularly his colours.

Yves Saint Laurent and Pierre Bergé purchased the Jardin Majorelle, a stunning botanical garden in Marrakech, in 1980.

The garden, originally created by French painter Jacques Ma-

THE GARDEN, ORIGINALLY CREATED BY FRENCH PAINTER JACQUES MAJORELLE, BECAME A PLACE OF INSPIRATION AND CREATIVITY FOR SAINT LAURENT IN FOCUS

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YVES SAINT LAURENT’S LOVE FOR MOROCCO INFLUENCED HIS PERSONAL LIFE AND DESIGN AESTHETIC AND LEFT A LASTING IMPACT ON THE FASHION INDUSTRY jorelle, became a place of inspiration and creativity for Saint Laurent. After his passing, a memorial to Yves Saint Laurent was added to the garden.

In 2017, the Musée Yves Saint Laurent Marrakech (MYSLM) was inaugurated in Marrakech, near the Jardin Majorelle.

The museum showcases the designer’s work, highlighting his connection to Morocco and the impact of Moroccan aesthetics on his creations. His designs often incorporated elements of Moroccan culture, including the use of caftans and traditional Amazigh jewelry. He had a deep appreciation for the craftsmanship and artistry found in Moroccan textiles and accessories. Yves Saint Laurent’s love for Morocco influenced his personal life and design aesthetic and left a lasting impact on the fashion industry. His ability to blend Western and Eastern influences, modernity, and tradition set him apart as a visionary designer.

“When Yves Saint Laurent first discovered Marrakech in 1966, he was so moved by the city that he immediately decided to buy a house here and returned regularly. It feels perfectly natural, fifty years later, to build a museum dedicated to his oeuvre, which was so inspired by this country,” said Pierre Bergé on the occasion of the opening of the Museum. He joined his partner’s memorial at the garden when he died in 2017 at the age of 86.

Yves Saint Laurent’s relationship with Morocco was more than a mere inspiration; it was a profound connection that shaped his creative vision and left an enduring mark on the cultural landscape of both the fashion world and Morocco itself.

THE BERBER MUSEUM In 2011, the Berber Museum was officially inaugurated under the High Patronage of His Majesty Mohammed VI, King of Morocco. Located in the former painting studio of Jacques Majorelle, the museum offers a rich panorama of the extraordinary creativity of the Amazigh people, the most ancient of North Africa. More than 600 objects from the Rif to the Sahara Desert, collected by Pierre Bergé and Yves Saint Laurent, demonstrate the richness and diversity of this still-vibrant culture. Everyday and ceremonial objects attest to the know-how, both material and immaterial, found in Amazigh culture. Jewellery, a sign of tribal identity and of the social status of the woman wearing it, plays a central role at the museum. Garments, fi nery, and accessories also reflect a Amazigh identity. The museum visit ends in a room where costumes, weapons, weavings, carpets, decorated doors, and musical instruments can also be admired.

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ES S AOU I RA

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A PIECE OF HEAVEN ON THE COAST OF MOROCCO

Exploring the wonders of Essaouira – a destination that should be on your radar one of its main attractions. In front of the entrance gates to

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nown until the 1960s as Mogador, Essaouira is a port city in the western Moroccan region of Marrakech-Safi, situated on the Atlantic coast. Unlike Marrakech, Essaouira is far more relaxed and it provides a very different experience unlike any other place in Morocco. It may lack the recognition and fame of more famous Moroccan cities, but that just might be its biggest draw.

the city you’ll encounter a big fishing port, filled to the brim with bright blue boats and fisherman, chatting with each other, preparing their fishing equipment and showing off their catches to their fellow fisherman friends.

There’s a reason behind the blue color appearing not only on the boats of the fisherman, but throughout the entire city of Essaouira as well. The blue comes as a tribute to the nearby Mogador Island where the color has been harvested from the

THE INDISPUTABLE CHARM OF A COASTAL CITY

Essaouira is considered to be one of the newer Medinas in Morocco. Its construction began in the mid-18th century.

Because of this, the town’s design is influenced by European cities. Throughout its history, the city was a main seaport between North Africa and Europe, developing it into a multi-cultural hub. Essaouira became a home to the Amazigh (Berber), African, Arab and European groups, but to the Jewish communities as well for a period of time. Due to this, in 2001, Essaouira became a UNESCO world heritage site.

The moment you approach the city you’ll be quick to notice

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IN 2001, ESSAOUIRA BECAME A UNESCO WORLD HERITAGE SITE IN FOCUS

MOROCCO

by Mijat Kontić

rare Murex sea snail shell that can be found there. In the past, after the fisherman painted their boats blue, the leftover paint was mostly used by its citizens to paint window-frames and doors of their houses, which explains why this color is one of the city’s main trademarks.

ESSAOUIRA, A SYMBOL OF TOLERANCE

Essaouira has a long-standing history that truly offers an example of a multicultural scene and you can witness this the moment you find yourself in front of the city’s main gates. Bab El Marsa, the most monumental gate of Essaouira, serves as a symbol of the city’s acceptance to people coming from all parts of the world. Bab el Marsa is also known as the gate of tolerance because it bears the Islamic crescent moon, the Jewish Star of David and the shell of St James, the symbol that identified the local Christians, welcoming all that take a step into this unique and beautiful city.

The peaceful coexistence of different religions is a historical example for the present on how to achieve more united and tolerant societes. Through the city there are many hidden details in its architecture that reveal the legacy of harmony and respect. The Jewish traces of Essaouira are an important heritage that the local state authorities themselves strive to maintain and promote as well.

MEDINA - THE OLD TOWN

As soon as you enter the gates you’ll be greeted by a surreal view of the town, while the waves crash against the magnificent stone walls of the gates that look like a perfect setting for a medieval movie or a fantasy TV show. It’s no coincidence that one of the most popular TV shows, known as Game of Thrones, was actually filmed exactly here in Essaouira, amongst many other works that found their inspiration in this mysterious town.

After strolling alongside the high battlements, you’ll pass

through the stone arches and ascend to a long ramp to reach the city’s most scenic spot: a promenade lined with cannons pointing out to the sea. The wondrous and wide walkway with its majestic watchtower offer а stunning view of the rocky coast and the Purple Isles, where, as the name suggests, ancient Phoenicians and Romans crushed murex shells to make violet dyes which were much-prized at the time.

The city is brimming with interesting architecture, narrow streets, beautiful and detailed doors, colorful rugs, clothes and souvenirs sold by the locals. When the sun shines on its buildings they glow with a stunning golden color, in contrast to all the blue you may find, making the THROUGHOUT stroll through Essaouira’s old town a sight to behold.

THE CITY THERE On your walk through the narrow streets paved in ARE MANY HIDDEN stone, you may also see cats appearing in every corner.

DETAILS IN ITS Essaouira takes very good ARCHITECTURE care of their furry citizens, as they are considered one THAT REVEAL of the city’s main symbols.

THE LEGACY OF They even have their own holiday. That’s why you can HARMONY AND see every street seller being RESPECT accompanied by a cat or two, completely assimilated into Essaouira’s street life.

WHERE TO EAT?

If you find yourself to be hungry, but you also wish to experience a unique atmosphere that only Essaouira can offer, look no further than the Dar Baba restaurant. This restaurant may just be one of the most impressive places to eat at while visiting Morocco. Their retro-kitsch aesthetic combined with beautiful chandeliers and lights that make all the colorful details in the restaurant “pop” is nothing short of a marvelous and romantic experience. Their food is exquisite and it offers a wide array of seafood, Mediterranean fusion foods, tapas, deserts, cocktails, wines and much more. Besides the magnificent streets of Essaouira, the Dar Baba restaurant will without a doubt remain as one of the most memorable places in the city.

Essaouira may be lesser-known compared to Morocco’s more popular cities, but that may be the reason why visiting it provides you with a more peaceful and calming experience. The diverse mix of cultures, religions and friendly locals, along with its unique architecture combined with the beautiful seaside, make this town a compelling and crucial place to experience and explore.

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THE STORY ABOU T A RG AN

THE SYMBOL OF RESILIENCE The Argan tree and its oil have been integral to Moroccan culture for centuries

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© Shutterstock

rgan holds a special place as a symbol of Mo- semi-desert environments characterized by low rainfall and rocco, embodying the country’s rich cultural high temperatures. Its distinctive appearance with gnarled heritage, economic vitality, and environmental trunks and small, evergreen leaves helps it conserve water. resilience. The traditional extraction of Argan The tree’s roots reach deep into the soil, helping it access oil, often done by Amazigh women, is deep- water sources not readily available to other plants. The exly ingrained in the cultural practices of the tensive root system of Argan trees helps prevent soil erosion region. The oil is and contributes to soil used daily, from culinary traditions conservation. The trees to cosmetic and medicinal applialso support biodiverTHE ABILITY OF ARGAN TREES TO cations. Bot Argan tree and its oil sity, creating a unique THRIVE IN ARID CONDITIONS SYMBOLIZES and resilient ecosystem have significant economic value for Morocco. The international RESILIENCE AND ADAPTABILITY in a challenging environdemand for Argan oil has led to ment. the growth of a thriving industry, The ability of Argan providing income and employtrees to thrive in arid ment opportunities for local comconditions symbolizes munities. Cooperative initiatives, resilience and adaptespecially led by women, have emability. Morocco, facing powered them economically and climate change and socially through producing and sustainable land use selling Argan oil products. challenges, finds inArgan trees are well-adapted to spiration in the Argan the arid conditions of Morocco, tree’s ability to endure playing a crucial role in sustainand provide valuable able agriculture. It can survive in resources for its people.

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IN FOCUS

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Essentially, the Argan tree and its oil are more than just a natural resource in Morocco. They represent a connection between the land and its people, a bridge between tradition and modernity, and a source of pride for Moroccans who celebrate the unique and multifaceted significance of the Argan tree in their cultural tapestry.

THE ARGAN OIL

The valuable oil extracted from its seeds sets the Argan tree apart. Argan oil has been used for centuries by the local Amazigh communities for culinary, cosmetic, and medicinal purposes.

The oil is rich in nutrients, antioxidants, and essential fatty acids, making it highly sought after in the beauty and health industry.

The traditional process of extracting Argan oil involves harvesting the tree’s fruit, which resembles a small olive, and manually cracking open the hard shell to access the seeds.

These seeds are then ground and pressed to obtain the precious Argan oil. The labor-intensive process has been traditionally carried out by Amazigh women, contributing to the socio-economic well-being of the region.

GOATS AND THE TREES

One of the unique and charming aspects of the Argan tree ecosystem in Morocco involves a peculiar partnership between goats and the trees. In certain regions where Argan trees grow, particularly in southwestern Morocco, goats have developed an interesting and acrobatic way of harvesting the fruit.

Argan trees produce small, olive-like fruits that contain seeds from which valuable Argan oil is extracted. During the

fruiting season, local goats, known as „Argan tree goats” or more colloquially as „tree-climbing goats,” have been observed climbing these trees to feed on the fruit. The goats are remarkably agile and can climb the thorny branches of the Argan trees, often reaching high into the canopy to consume the Argan fruits. This behavior is not only an adaptation to the scar-

city of food in the arid regions but also serves as a method of dispersing the Argan seeds. After digesting the fleshy part of the fruit, the goats excrete the seeds, contributing to the natural propagation of Argan trees across the landscape.

This symbiotic relationship between Argan trees and goats is not only an ecological phenomenon but also a cultural one.

It has become an iconic image of the Moroccan landscape and is often depicted in photographs and artwork. Tourists THE UNITED are sometimes fascinated by the sight of goats perched in NATIONS GENERAL the branches of Argan trees, ASSEMBLY creating a unique and memorable scene.

PROCLAIMED While this behavior is inter10 MAY THE esting and has cultural significance, it’s noteworthy that INTERNATIONAL it’s not widespread across DAY OF ARGANIA all Argan tree populations.

Additionally, the increased human impact and tourism have raised concerns about the well-being of the Argan trees and the goats.

Conservation efforts are underway to balance the coexistence of goats and Argan trees while ensuring the sustainability of this iconic Moroccan ecosystem.

The Argan tree and its oil have significant economic value for Morocco. The international demand for Argan oil has led to the growth of a thriving industry, providing income and employment opportunities for local communities. Cooperative initiatives, especially led by women, have empowered them economically and socially through producing and selling Argan oil products.

It has gained international popularity recently for its use in skincare, haircare, and culinary applications. The increasing demand has led to conservation efforts to protect the Argan tree and ensure sustainable harvesting practices. Organizations and cooperatives in Morocco are working to preserve the ancient Argan forests and empower local communities through fair trade practices.

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© Shutterstock

THE MOROCCAN VILLAGE THAT CAPTIVATED JIMI HENDRIX

Exploring Aourir – a small place with big significance

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ravelling through the beautiful seaside of Morocco, every view that “popped out” in our drive was a unique and special experience. Whether it’s the big waves crashing against the infinitely-long shores of the sandy coasts of Morocco, the goats climbing the argan trees and feasting on its vegetation or the desert dunes collapsing on top of each other in the distance, not a single sight feels less peculiar and unique than the other.

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Amongst all of these beauties of the Moroccan landscape lies an interesting story about a village that caught the attention of many traversing through the country, including a well-known celebrity. Situated 7km north of Agadir you may find a small, but special place called Aourir, known by its more

AOURIR IS A LIVELY LITTLE VILLAGE KNOWN FOR ITS LARGE QUANTITIES OF PRISTINE AND SWEET BANANAS IN FOCUS

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by Mijat Kontić The spring water flowing up through the rocks has been redirected to irrigate the banana trees which have been a main source of barter through the generations. Argan trees can be found growing behind the village as well.

Aourir is situated on the Atlantic Coastline with a stunning mountain backdrop. The long sandy uncrowded beaches and magnificent waves with a constant swell during the winter months (Nov-March) make this an ideal surf spot for surfers and tourists who want to soak up the Moroccan adventure.

Aourir has two main streets where you can purchase most things that you will need whilst on holiday, there are many small shops, several banks with ATM’s and plenty of restaurants for lunch and evening meals.

The highlight of the week in Aourir is on a Wednesday when the weekly Souk arrives. The marketplace becomes alive with the vibrant smells and sounds of the market, an experience you just can’t miss. The souk was recently moved from its traditional place by the main road to Assersif, 4km on the road towards Paradise Valley, but a short local taxi ride will get you there in a few minutes for a few dirhams.

If you find yourself passing through the Moroccan seaTHE HIGHLIGHT OF side be sure to visit Aourir, a small, but significant village THE WEEK IN AOURIR IS ON that holds an important place A WEDNESDAY WHEN THE in the country’s history and offers a true Moroccan expeWEEKLY SOUK ARRIVES rience.

famous nickname - „Banana village“, named by Jimi Hendrix himself.

This leads to a question, what was it about this rather small village that caught the attention of Mr. Hendrix and many people before him? Located on the southern coast of Morocco between a very tourist-friendly Agadir and the surfer’s haven in Taghazout, Aourir is a lively little village known for its large quantities of pristine and sweet bananas. Fresh bananas hang for sale on the side of the road and paint the town in bright yellow, while the locals wait for passing-by tourists and locals to buy themselves a newly harvested batch.

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A GADI R

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THE REBIRTH OF A CITY The rebuilding process aimed to restore the city and create a more resilient and safer environment for its residents

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n 8 SeptemModern building codes, ber 2023, especially in urban areas, Marrakesh incorporate earthquake-rewas struck sistant design principles by a major to reduce the vulnerabilearthquake ity of structures during with a magearthquakes. Additionally, nitude of 6.9. It was the stronemergency response plans gest instrumentally recorded and public awareness camearthquake in Morocco and the paigns are in place to ensecond deadliest since the Agahance preparedness and dir earthquake in 1960. resilience.

Morocco is situated in a seismically active region, and earthMonitoring and research by geological and seismological quakes are a potential hazard. The country is located at the institutions play a crucial role in understanding and mitigatconvergence of the African and Eurasian tectonic plates, mak- ing earthquake hazards. These efforts contribute to early ing it part of the complex tectonic framework of the Mediterra- warning systems and better-informed urban planning to minnean region. imize the potential impact of It’s important to note that seismic events.

MOROCCO IS SITUATED IN A while earthquake hazards exWhile being in Marrakesh ist, Morocco has implementthree months later, for the SEISMICALLY ACTIVE REGION, AND ed measures to mitigate the purpose of making this speimpact of seismic events. EARTHQUAKES ARE A POTENTIAL HAZARD

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cial edition, we still witnessed a few collapsed buildings. There were many casualties, with around three thousand deaths, but despite the strength of the earthquake, it was clear that major improvements in lowering the risks were made after the tragic one that hit Agadir sex decades ago.

On 29 February 1960, minutes before midnight, when people slept, everything changed in seconds. The city of Agadir, with around 50.000 inhabitants then, was almost completely destroyed. Two of three city neighborhoods vanished. The oldest quarter, an upper hill casbah-walled city, was demolished, while the lower, newer part of the city was completely turned into ashes. Agadir lost a third of its population in a 15-second earthquake, followed by a huge tsunami and fire that occurred in the aftermath.

Agadir, known for its tourism and fishing industries, was ill-prepared for a seismic event of this magnitude. Many buildings were poorly constructed, lacking the necessary earthquake-resistant features. As a result, numerous structures collapsed, trapping residents beneath the rubble.

In the immediate aftermath, the Moroccan government launched rescue and relief efforts. International aid poured in,

with neighboring countries and various organizations providing assistance. Rescue teams worked tirelessly to search for survivors and provide medical care to the injured.

Immediately after the catastrophe, his Majesty Mohammed V, the king of Morocco, then, paid a visit to Agadir and decided the rapid reconstruction of the city. “The Reconstruction of Agadir will be the work of our will and our faith,” said the king.

The current city was rebuilt around two kilometers further south, leaving the site of the devastation untouched. There are still bodies buried by earthquakes that have never been discovered. Today, there is a tourist cable car taking people to the old casbah, which is under renovation right now. A magnificent view over the modern city and the sea also shows a sad picture of the site of devastation and suffering.

The reconstruction of Agadir became a monumental task.

The city was redesigned with modern urban planning principles, incorporating earthquake-resistant structures and improved infrastructure. The rebuilding process aimed to restore the city and create a more resilient and safer environment for

its residents. Reconstruction was led by architects from all over the World, including Jean-Francois Zevaco, Elie Azagury, Pierre Codefy, and Claude Verdugo, with consultation from the famous Le Corbusier.

Several countries and international organizations offered aid to Morocco, contributing medical teams, relief supplies, and financial support. The global response underscored the solidarity of the international community in times of crisis.

“THE RECONSTRUCTION OF AGADIR WILL BE The Agadir earthquake prompted lessons in urban planning and construction practices.

THE WORK OF OUR WILL AND OUR FAITH” – HIS Stricter building codes were implemented to MAJESTY MOHAMMED V, THE KING OF MOROCCO ensure that structures could better withstand seismic activity, reducing the risk of such devastation in the future.

The Agadir Memorial Garden was established to commemorate the earthquake victims. The memorial serves as a poignant reminder of the tragedy and a place for reflection and remembrance.

The Agadir earthquake of 1960 remains a pivotal moment in Moroccan history, shaping the city’s destiny and inspiring a commitment to resilience, safety, and the rebuilding of a community in the face of immense adversity.

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C INE M ATOGRAP H Y

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HOLLYWOOD’S FAVORITE DESTINATION Diving into how Morocco became a well-known location for filming famous movies and TV shows

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rom sunny beaches and picturesque cities with narrow streets and hectic markets with local tradesmen, spices and snake charmers to snow-capped mountain tops and deserts, there isn’t much that can’t be filmed in Morocco. Marrakech, Essaouira, Rabat and Casablanca all attract attention from productions ranging from feature-length films to big budget TV dramas and documentaries.

MOROCCO – A MODERN COUNTRY THAT KEEPS ITS TRADITIONS ALIVE

Morocco offers solutions to Hollywood studios that wish to shoot their films in exotic destinations. A big part of this is because the cities keep the old traditions alive. The souks

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(markets) are a living example of colorful orientalism which function as they always have. Morocco is a modern country that preserves their culture that is seen in folklore, cuisine and architecture. It isn’t only something to show off to tourists, its also a way of living.

There were many movies that were filmed in Morocco, starting with the Winner of the 2000 Academy Award for Best Pic-

THE MARRAKECH INTERNATIONAL FILM FESTIVAL WAS CREATED IN 2001 BY HIS MAJESTY KING MOHAMMED VI TO PROMOTE AND DEVELOP THE ART OF CINEMA AND THE FILM INDUSTRY IN MOROCCO IN FOCUS

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by Mijat Kontić

ONE OF THE MOST FAMOUS TV SHOWS TO EVER BE FILMED WAS THE HBOS GAME OF THRONES, FILMED IN ESSAOUIRA ture, Ridley Scott’s Gladiator.

Early scenes of the hero’s captivity, gladiatorial training, and first combat were filmed at studios in Ouarzazate, a desert that’s a three hour drive from Marrakech. The Bourne Ultimatum filmed its famous chase scene of Jason Bourne escaping through the narrow streets of Tangier. The city of Tangier was also inspiring for Christopher Nolan, filming a scene for the movie Inception in the cities Old Souk. Christopher McQuarrie’s Mission: Impossible – Rogue Nation was partly filmed in Rabat & Casablanca, as well as areas near Marrakech.

The movie Mosul used the city of Marrakech to recreate the city of Mosul that’s originally in Iraq. This is not the only production that used Morocco to recreate places that aren’t actually in the country. In the movie Spy Game with Brad Pitt Casablanca is used to actually represent Beirut. This is the case because Morocco offers freedom to film makers, therefore it is a very convenient destination for film crews to film there and even recreate other spots that may be similar to Morocco’s landscapes.

The movie Man in Black: International was also filmed a couple years ago in Marrakech and in the Sahara Desert near Merzouga as well. Marrakech was also the place of filming for Alfred Hitchcock’s

movie The man who knew too much, Sex and the City 2, Babel, Alexander and many, many more.

MARRAKECH INTERNATIONAL FILM FESTIVAL

While we’re talking about Marrakech, it’s important to mention that it is also the perfect place for cinephiles all over the world, as it’s the place where the Marrakech International Film Festival is being held every year. The festival was created in 2001 by His Majesty King Mohammed VI to promote and develop the art of cinema and the film industry in Morocco.

Today, after more than twenty years, the Festival is a place of expression and discovery that takes up the challenges of diversity, exchange and enrichment. It is also an opportunity for Morocco to welcome and pay tribute to great personalities of the world of film. The event attracts a large audience, both national and international, and benefits from a strong reputation and its prestigious image.

THE TV SERIES

Last but not least, as mentioned before, Morocco also had a big number of TV Shows that were filmed in the country.

One of the most famous TV shows to ever be filmed was the HBOs Game of Thrones. It was specifically filmed in Essaouira, thanks to its surreal and fantasy-like scenery that gave the shows production a perfect spot for a story that mostly relies on medieval aesthetics.

Besides Game of Thrones, Morocco hosted filming for others such as Napoleon, Celebrity Race Across the World, The Time in Between and others.

Morocco offers so much beautiful landscapes and scenery that it comes as no surprise that many filmmakers and artists found so much inspiration in it. Being unique, exotic and welcoming to everyone Morocco absolutely deserves its place as one of the Hollywood’s favorite and frequent filming spots.

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C U ISI N E

Photo: © Tatiana Bralnina / Shutterstock

FUSION OF FLAVORS

Moroccan cuisine will no longer have any secrets for you

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oroccan cuisine is a delightful fusion of flavors influenced by various cultures, including Amazigh, Arab, Mediterranean, and African culinary traditions. Dishes like tagine, couscous, pastilla, and harira soup are just a few examples of Morocco’s diverse and delicious cuisine.

If you’re interested in exploring Moroccan culinary traditions, you might consider visiting cooking schools, culinary tours, or food IN FOCUS

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sugar. The tea leaves are rinsed with hot water to remove any bitterness. Then, they are brewed in boiling water along with a generous amount of fresh mint leaves and sugar. The tea is simmered for a few minutes to infuse the flavors fully. Moroccan tea is traditionally served in small, decorative glasses with intricate designs. The tea is poured from a height, creating a frothy layer on top. This pouring process, known as „high pouring” or „grandpa style,” helps aerate the tea and mixes the flavors. Offer-

markets in cities like Marrakech, Fes, or Casablanca. These places offer opportunities to learn about Moroccan ingredients, cooking techniques, and the cultural significance of different dishes.

MOROCCAN TEA In Morocco, everything begins with a cup of tea. Moroccan (mint) tea is an integral part of Moroccan culture and hospitality. It’s not just a beverage but a symbol of friendship, hospitality, and tradition.

It is typically made with powdered green tea, fresh mint leaves, and

MOROCCAN TEA HAS SYMBOLIC MEANINGS INGRAINED IN MOROCCAN CULTURE ing tea to guests is an important aspect of Moroccan hospitality.

It’s a way to welcome visitors into one’s home and show appreciation for their company. The tea-making process can be elaborate

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and time-consuming, but it’s considered a labor of love and a demonstration of respect for guests.

Moroccan tea has symbolic meanings ingrained in Moroccan culture. The combination of bitter tea leaves, sweet sugar, and refreshing mint is said to represent the bittersweet nature of life.

The act of pouring tea is seen as a gesture of generosity and warmth.

MOROCCAN CULINARY ARTS MUSEUM In the medina, with its rammed earth (pisé) walls, streets, and alleys, you are invited to lose yourself and to push open the doors of dwellings hidden behind high walls. Once you have entered the Moroccan culinary museum, you will find yourself in a refuge that will make you forget the sound and heat of the outside world.

This 18th-century palace, which belonged to a Marrakesh notable, has two interior courtyards or patios, paved with zellige (enameled terracotta mosaic tiles) with ornate decorative friezes and columns. The center of the first courtyard is embellished with a Carrara marble fountain framed by four olive trees and two sumptuous salons with ceilings more than sixteen feet high. This palace was renovated with top-quality workmanship without changing its character and preserving its profusion of zellige, sculpted plaster, and cedar wood hand-painted in the zouaké style.

Throughout its rooms, visitors will discover the richness of Mo-

Msemen

roccan cuisine by circulating through several rooms dedicated to its emblematic dishes and ingredients. Nothing will escape: colorful spices and surprising herbs, Moroccan salads, vegetable soups, traditional briouates and pastillas, essential tagines (tajine) and couscous but also Mediterranean Jewish cuisine, bread, pastries, and tea.

You will know everything about the flavors, recipes, influences and history of the legendary dishes of Morocco that make it internationally famous!

The making of argan oil, the cooking of tafarnout bread, the delicate art of rolling semolina for couscous... Moroccan cuisine will no longer have any secrets for you. Even tableware will be represented.

TAJINE Tajine (also spelled „tagine”) is a traditional North African dish named after the earthenware pot in which it is cooked. The dish typically consists of slow-cooked savory stews, combining meat (such as lamb, chicken, or beef) or fish with various vegetables, fruits, and aromatic spices.

The distinctive conical shape of the tajine pot helps to circulate moisture and flavors, resulting in tender, flavorful dishes. Tajines Couscous

YOU WILL KNOW EVERYTHING ABOUT THE FLAVORS, RECIPES, INFLUENCES, AND HISTORY OF THE LEGENDARY DISHES OF MOROCCO THAT MAKE IT INTERNATIONALLY FAMOUS 38

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can be prepared in a myriad of ways, with ingredients varying based on regional preferences and seasonal availability. Common ingredients used in tajines include onions, tomatoes, garlic, olives, preserved lemons, and a blend of cumin, coriander, saffron, and cinnamon.

Tajines are often served with bread, couscous, or rice to soak up the flavorful sauce. They are a central part of Moroccan cuisine and are enjoyed in homes, restaurants, and street stalls throughout the country. The slow-cooking method used in preparing tajines allows for the flavors to meld together, resulting in a hearty and comforting meal that locals and visitors love.

Pastilla

THE DISTINCTIVE CONICAL SHAPE OF THE TAJINE POT HELPS TO CIRCULATE MOISTURE AND FLAVORS STREET FOOD Moroccan street food is a vibrant and integral part of the country’s culinary culture. It offers a diverse array of flavors, spices, and textures, often reflecting the rich tapestry of Moroccan cuisine. Mechoui refers to slow-roasted lamb or goat cooked over an open fire or in a pit. The meat is seasoned with a blend of spices such as cumin, paprika, and coriander, resulting in tender and flavorful meat. Mechoui is often served with bread and harissa sauce. Harira is a hearty and nutritious soup commonly enjoyed during Ramadan to break the fast. It typically contains a base of tomatoes, lentils, chickpeas, and onions, flavored with herbs and spices like cilantro, parsley, ginger, and cinnamon. Harira is often served with dates and chebakia (honey-soaked pastries).

Bissara is a traditional Moroccan soup made from dried split fava beans seasoned with garlic, olive oil, cumin, and paprika. It’s often served hot, garnished with olive oil, cumin, and sometimes chopped cilantro. Bissara is a popular breakfast option, especially during the winter months. Msemen is a square-shaped Moroccan pancake made from semolina flour, yeast, and water. It’s typically fried on a griddle until crispy on the outside and soft on the inside, often served with honey or jam. Beghrir, also known as Moroccan „thousand-hole pancakes,” are spongy pancakes made from

semolina flour and served with butter and honey.

Morocco’s coastal cities are known for their fresh seafood, and sardine sandwiches are a popular street food option. Grilled sardines are often stuffed into a crusty baguette and seasoned with a squeeze of lemon juice, cumin, and harissa for a spicy kick. Babbouche is a traditional Moroccan street food made from small land snails cooked in a flavorful broth infused with herbs and spices like garlic, cumin, and ginger. It’s often served hot and seasoned with harissa or chili paste. Grilled meat skewers, known as brochettes, are a popular street food option in Morocco. They can include various types of meat, such as lamb, beef, chicken, or even liver, seasoned with a blend of spices and grilled to perfection over charcoal. Along the coastal regions, you’ll find vendors selling freshly fried fish, often served with a side of crispy fries or bread. The fish is typically seasoned with a spice blend and fried until golden and crispy.

CHICKEN TAJINE RECIPE Ingredients: 1 whole chicken, cut into pieces 2 onions, finely chopped 2-3 cloves of garlic, minced 2 tomatoes, chopped 1 preserved lemon, cut into quarters (optional) 1 handful of green olives 2 tablespoons olive oil 1 teaspoon ground ginger 1 teaspoon ground cumin 1 teaspoon paprika 1 teaspoon ground turmeric Salt and pepper to taste Fresh cilantro or parsley for garnish Water Instructions: Heat the olive oil in a tajine pot or a large skillet over medium heat. Add the chopped onions and minced garlic to the pot and cook until softened and lightly browned. Add the chicken pieces to the pot and brown them

on all sides. Once the chicken is browned, add the chopped tomatoes, preserved lemon (if using), and green olives to the pot.

Sprinkle the ground ginger, cumin, paprika, turmeric, salt, and pepper over the chicken and vegetables.

Pour enough water into the pot to cover the chicken halfway. Cover the tajine pot with its lid or use aluminum foil if using a skillet, and let the chicken simmer over low heat for about 45 minutes to 1 hour, or until the chicken is cooked through and tender. Check the seasoning and adjust if necessary. Garnish the chicken tajine with fresh cilantro or parsley before serving. Serve the chicken tajine hot with couscous, bread, or rice.

Enjoy your homemade Chicken Tajine! Feel free to adjust the ingredients and spices according to your taste preferences.

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F O OTBALL

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FROM PASSION TO PRESTIGE

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Morocco’s football and its journey to host the FIFA World Cup 2030

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n the heart of North Africa lies a country where football roccans, supporting their favorite club or national team is not is not just a game, it is a vibrant cultural phenomenon just a pastime; it is a source of pride and identity.

The Moroccan national team, affectionately known as the that pulses through the streets, cafes and homes of its people. With its rich history, diverse landscapes and pas- Atlas Lions, has a storied history on the international stage. sionate footballing community, the Kingdom of Morocco From their historic qualification for the 1986 FIFA World Cup has long been a contender for the FIFA World Cup and to their memorable performance at the 2022 FIFA World Cup was finally selected alongside its European neighbors Qatar, where they became the first African and Arab nation to Portugal and Spain to host the event in 2030, driven by an reach the semi-finals, the team has consistently demonstratenduring love of the beautiful game and a national spirit that ed the talent and resilience of Moroccan footballers. These achievements have galvanized the nation and fostered a has endured setbacks and astonishing achievements. sense of collective aspiration and Football’s roots in Morocco run deep and are determination. woven into the country’s cultural fabric. IntroFOOTBALL’S ROOTS Morocco has invested heavily in duced by European colonizers in the late 19th developing the country’s football century, the sport quickly captured the imaginaIN MOROCCO RUN infrastructure. This includes the tion of Moroccans and became a focal point of construction of modern stadiums, community life. From bustling city squares to DEEP AND ARE WOVEN training facilities and academies dusty village pitches, football serves as a uniINTO THE COUNTRY’S to nurture young talent. The King fying force that transcends the boundaries of Mohammed VI Football Complex language, religion and ethnicity. For many Mo- CULTURAL FABRIC

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in Sale is one such state-of-the-art facility, equipped with mul- ing millions of visitors from around the world provides an untiple pitches, training grounds and other facilities to support paralleled opportunity to showcase Morocco’s rich cultural heritage, stunning landscapes and warm hospitality. Hosting the development of football at all levels.

The North African Kingdom also places great emphasis on the tournament would also catalyze investment in transport, youth development in football, recognizing the importance hospitality and sports facilities, leaving a lasting legacy for of nurturing talent from an early age. The country has im- future generations.

Beyond the tangible benefits, hosting the FIFA World Cup plemented various grassroots programmes and initiatives to identify and develop promising young players, with the aim of is a symbolic triumph for Moroccan football and its passionensuring a sustainable pipeline of talent for the national team ate supporters. It is a chance to celebrate the resilience and tenacity that define the nation’s sporting spirit, turning setand professional clubs.

Despite the passion that surrounds football in Morocco, the backs into opportunities for growth and renewal. It is also a FIFA World Cup has been a disappointment on previous occa- testament to Morocco’s ability to overcome challenges and sions. Bids for the 2010 and 2022 tournaments were promis- compete on the world stage, not only in football but in all aspects of national develing, but ultimately fell opment. short in the face of HOSTING THE FIFA WORLD CUP IS A SYMBOLIC As Morocco prepares stiff competition and to host the FIFA World geopolitical factors.

TRIUMPH FOR MOROCCAN FOOTBALL AND ITS Cup in 2030 and the Rather than sucAfrica Cup of Nations cumbing to defeat, PASSIONATE SUPPORTERS in 2025, the country however, Morocco has emerged stronger, learning from past experiences and stands at a crossroads of history, ready to show the world redoubling its efforts to secure the prestigious hosting rights. its unique blend of tradition and modernity. With unwaverThe tripartite bid (Morocco-Portugal-Spain) to host the ing determination, visionary leadership and the support of 2030 FIFA World Cup beat all rivals and was approved at the its people, Morocco is poised to realize its long-held dream FIFA Congress in 2023 as the first edition of the competition of hosting football’s greatest spectacle. Whether it is in the to be staged on two continents. This event will undoubtedly packed stadiums of Casablanca or the bustling markets of have a transformative effect on the country’s infrastructure, Marrakech, one thing is certain: the spirit of Moroccan footeconomy and international profile. The prospect of welcom- ball will continue to inspire and unite generations to come.

© Shutterstock / Men playing football at the beach in Agadir

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