Diplomacy&Commerce 47

CROATIA CAN BE PROUD OF THE ACHIEVEMENTS OF THE PAST TEN YEARS

CROATIA AND UK ARE PARTNERS, ALLIES, FRIENDS

THE AMBASSADORS

what do they look like and how do they act, and how do the foreign ambassadors in Croatia look and act? A friend once jokingly reproached me that our magazines are to blame for the fact that, in the absence of authentic domestic nobility, people in Croatia often view foreign ambassadors in Zagreb as some kind of aristocrats and their residences as palaces to which it is a special honor to be invited to a reception. I personally know most of the ambassadors who have been in Za-

ROBERT ČOBAN Director

Last October, at the Metropolitan Museum in New York, at the exhibition dedicated to paintings from the era of Elizabeth I, a portrait of a Moroccan ambassador at the court of this English queen, made by an unknown author, caught my eye. Abd el-Ouahed ben Messaoud ben Mohammed Anoun (he was 42 years old when the portrait was made) was part of a delegation of 17 men sent by the Moroccan Sultan Ahmad al-Mansur. He spent six full months at the court of Queen Elizabeth I negotiating about joint operations against the Spaniards. He attracted great attention from courtiers with his appearance, and contemporaries say that Abd el-Ouahed inspired William Shakespeare for the character of Othello in the play of the same name.

At the beginning of the month, at the London’s National Gallery, I saw a painting, The Ambassadors, made by the famous Hans Holbein the Younger. This is yet another masterpiece dedicated to diplomats. This time, the artist immortalized two French diplomats in London – Jean de Dinteville and Georges de Selve, who both lived in the first half of the 16th century.

Who are our ambassadors in the world today,

greb, Belgrade and Sarajevo in the past 30 years. I remained friends with many of them, so we started the “Postcard” section so that readers of this magazine could somehow stay in contact with foreign diplomats even after they finish their service in our country. Many of these people were great intellectuals interested in local history and reality, while some were just officials who represent their country for a salary without the desire to delve into the essence of social processes in the region and realistically see the actors of the local scene.

The TV show The Diplomat on Netflix shows what it is like to be a woman ambassador of the US in London. When the US Ambassador in Ljubljana told me four years ago that she has five children, I was amazed how she managed to do that with a diplomatic career. She responded with a smile: “Oh no, this is my first diplomatic mission. My husband is a good friend of Donald Trump and one of the donors to his campaign!”

In season 4, episode 6 of the TV show Succession, one of the brothers, Roy, who was running for president, is offered to withdraw from the race, and in return he is offered a position of the US Ambassador to Mogadishu, Somalia. When he refused with indignation, they offered Oman, then Slovakia or Slovenia. When asked by his adviser whether he would consider South Korea, he received a negative answer“No! Too serious a country! In the top 10 by GDP!”.

However, a wife of a friend of the President can go to “boring” countries like Slovenia or Slovakia.

Local politicians, and the general public as well, often forget that ambassadors on duty in our country are just people - with all their virtues and flaws. Whether any of them will be an inspiration to a local writer for the character of “Othello for the 21st century” remains to be seen.

Magazine Director Croatia and Editor in Chief boban@diplomacy andcommerce.hr

FRENCHMEN IN LONDON: The Ambassadors by Hans Holbein the Younger

IN THE SERVICE OF THE SULTAN OF MOROCCO: Ambassador Abd el-Ouahed ben Messaoud ben Mohammed Anoun

European Commission

Circular economy: New rules to make phones and tablets more durable, energy efficient and easier to repair, enabling sustainable choices by consumers

European Commission proposed new rules to help consumers make informed and sustainable choices when purchasing mobile and cordless phones, and tablets, under the existing EU Energy Labelling Regulation. This new proposal comes on the same day as the approval of measures to make these devices more energy efficient, durable and easier to repair by the European Parliament and Council, following a Commission proposal in November 2022, under the EU Ecodesign Regulation.

These measures help to make the EU’s economy more circular, save energy, cut our carbon footprint, support circular business models and deliver the benefits of the European Green Deal for consumers.

Mobile phones and tablets produced according to these rules will save almost 14 terawatt hours in primary energy each year by 2030. This is one third of the primary energy consumption of these products today. The new rules will also help to optimise the use of critical raw materials and facilitate their recycling.

Under the Energy Labelling Regulation proposed today, smartphones and tablets put on the EU market will have to display information on their energy efficiency, battery longevity, protection from dust and water, and resistance to accidental drops. This is also the first time that a product placed on the EU market will be required to display a reparability score. This will help EU consumers make more informed and sustainable purchasing choices and encourage sustainable consumption.

The new products will use the existing and well-known A-G scale EU energy labels, and the EU-wide database European Product Registry for Energy Labels (EPREL) will provide additional information about the product.

Moreover, the newly approved Ecodesign Regulation lays out minimum requirements for mobile and cordless phones and tablets being placed on the EU market, including:

Resistance to accidental drops or scratches, protection from dust and water and use of sufficiently durable batteries. Batteries should withstand at least 800 cycles of charge and discharge while retaining at least 80% of their initial capacity.

Rules on disassembly and repair, including obligations for producers to make critical spare parts available to repairers within 5-10 working days, and until 7 years after the end of sales of the product model on the EU market.

Availability of operating system upgrades for longer periods: for at least 5 years after the product has been placed on the market.

Non-discriminatory access for professional repairers to any software or firmware needed for the replacement.

NEXT STEPS

These Energy Labelling rules will now be submitted to the European Parliament and Council for a two-month scrutiny period, after which they will be formally adopted if there is no objection to the text by the co-legislators.

To align the entry into force of these two pieces of legislation concerning the same category of products, their publication in the Official Journal will occur on the same day, after the energy labelling rules are adopted.

After their entry into force, the proposals both

foresee a 21-month transition period before the requirements become applicable.

BACKGROUND

The Circular Economy Action Plan 2020 aims to ensure that products become more durable, reparable, and easier to upgrade. Specifically, the Circular Electronics Initiative foresees regulatory measures under the Ecodesign Directive for electronics and ICT such as mobile phones, tablets and laptops so that such devices are designed for energy efficiency and durability, reparability, upgradability, maintenance, reuse and recycling.

Ecodesign and Energy Labelling policies help businesses, citizens and governments to contribute to the clean energy transition, deliver on the EU’s energy efficiency targets, reduce greenhouse gas emissions 0 and support the circular economy. They create business opportunities and increase resilience by setting harmonised rules for energy-related products. These include, in particular, middle-sized and big-sized domestic appliances such as washing machines and refrigerators, and business-to-business products such as enterprise servers and ventilation units, and cover aspects such as energy consumption, water consumption, GHG emission levels and material efficiency. These measures also foster demand and supply of more sustainable products whilst reducing end user costs significantly; estimates indicate that  consumers saved over €63 billion in 2020 thanks to these policies.

Source: European Commission

THESE MEASURES HELP TO MAKE THE EU’S ECONOMY MORE CIRCULAR, SAVE ENERGY, CUT OUR CARBON FOOTPRINT, SUPPORT CIRCULAR BUSINESS MODELS AND DELIVER THE BENEFITS OF THE EUROPEAN GREEN DEAL FOR CONSUMERS.

Croatia can be proud of the achievements of the past ten years

I see very good progress in various areas since joining the EU

DUBRAVKA ŠUICA

Vice President of the European Commission

As the Vice President for Democracy and Demography of the European Commission I have had the privilege of working on a wide range of important issues, for

Diplomacy&Commerce says Dubravka Šuica Vice President of the European Commission. We should work to adapt social protection systems to adequately respond to the needs of older citizens while reducing the risk of poverty and social exclusion. Also, with the Conference on the Future of Europe we opened up a conversation and provided a platform for citizens to shape EU policies and governance, says Šuica.

This year, Croatia celebrates 10 years of membership in the EU. How would you rate the first 10 years of membership?

Croatia’s accession was important both for the country and the EU as a whole and in the last

racy, human rights, and the rule of law. Croatia’s economy grew in the improved conditions for sustainable growth, and accession to the Eurozone helped this as well. EU funds and financial instruments supported improving business

PROMOTION AND ADVANCEMENT OF PARTICIPATORY DEMOCRACY WITHIN THE EUROPEAN UNION, DONE THROUGH THE CONFERENCE ON THE FUTURE OF EUROPE

ten years through the significant strides across a number of areas we have seen why. Croatia successfully aligned its legislation with EU standards, it has continued promoting the principles of democ-

environment, enhancing competitiveness, and attracting foreign direct investment. Croatian citizens also benefited and now enjoy the rights and opportunities including the freedom to live,

work, and study in any EU member state. Cross-border cooperation and borderless travel, in particular since accession to Schengen, educational exchanges, and cultural interactions have all enriched the lives of both Croatians and fellow EU citizens. All of this has been achieved during a time of several overlapping crisis from COVID to Russian aggression on Ukraine and energy crises. So, Croatia can be proud of the achievements of the past ten years.

The development of countries is a constant and continuous process, but progress can be seen in advance. In which segments of society and the country do you see the greatest progress in Croatia, as a benefit of the first 10 years of member-

ship, and where do you think there is still room for advancement?

I see very good progress in various areas since joining the EU. One example is infrastructure development. There have been substantial investments in transport networks, including highways, bridges, and railways, improving connectivity, and contributing to trade, tourism, and regional integration. Another area is environmental protection and sustainable development. Croatia has implemented EU environmental legislation and has taken measures to preserve its natural resources, promote renewable energy sources, and ensure responsible waste management. However, there is still room for advancement in certain areas. One area of concern is demography. Like many other countries in the EU, Croatia is faced with outward migration which has to some extent been facilitated by the greater openness to the EU. This challenge can be turned into an opportunity through smart specialization and using EU actions like the Harnessing talents initiative which is designed to support EU regions in becoming more competitive. Continued efforts and reforms as well as strengthening the rule of law are essential to ensure a fair and transparent legal framework, foster investor confidence, and promote a level playing field for businesses, all of which will also help with enhancing returns and promote brain circulation with people coming back and creating jobs in Croatia.

The responsibilities you have as the vice-president of the EC are numerous. What would you single out as your biggest success so far in that position?

As the Vice President for Democracy and Demography of the European Commission I have had the privilege of working on a wide range of important issues. It is challenging to single out one specific success, so I will highlight some of the significant areas I worked on. For example promotion and advancement of participatory democracy within the European Union, done through the Conference on the Future of Europe. We have made big steps in enhancing citizens’ involvement in policymaking processes and ensuring that their voices are heard. Through the Conference, we have provided a platform for citizens, stakeholders, and civil society organizations to actively contribute their ideas, concerns, and visions for the fu-

ture of the European Union. The Conference has allowed us to better understand the aspirations and expectations of citizens. And we continue to work on this to actively involve citizens also through the European Citizens Panels, through which we are fostering a more democratic and inclusive Europe. Most important is the inclusion of youth and children, who, are already active agents of change in the here and now. For these reasons

I am also proud of my work on the first ever EU Comprehensive Strategy on the Rights of the Child, which is considered a landmark achievement on child rights also globally. We set clear norms and made concrete proposals which we are, implementing. One of these deliverables is the European Child Guarantee, to address child poverty across the EU. I have seen with my own eyes how well it works in Croatia! I need to mention that both the strategy and the guarantee were developed with children. Over 10,000 children from inside and outside the EU contributed to both initiatives, as well as to our Better Internet for Kids Strategy from 2022. We are building on this

by setting up a permanent on- and offline EU Child Participation Platform to enable children across the EU to participate in EU policymaking in a systematic and meaningful way. This work also extends beyond the borders of the EU, with our first Youth Action Plan in EU External Action, to better empower, engage and connect young people across the globe. I believe that, if we wish to strengthen our democratic resilience from within, we need to start with our you and youngest generations.

In addition to working for the benefit of children, through my work on demography I have strived to address the demographic challenges facing the European Union, such as an aging population and declining birth rates. I led the work on policies and initiatives aimed at supporting active and healthy aging, promoting intergenerational cooperation, and ensuring adequate social protection systems. This includes establishing a baseline through two Reports on the Impact of Demographic trends in 2020 and 2022 a Green Paper on ageing, followed by the European Care strategy. I have also tried to

ensure that our policies respond to the needs of the evolving demographic landscape of the EU and that we make sure we leave no one behind, no matter where they live. This was the rationale behind the Long Term Vision for rural areas with which we promote provision of services and jobs in rural areas to make them more vibrant and prosperous. The Harnessing talents in EU regions initiative I worked on supports the EU regions in becoming more attractive places to live through smart specializations.

I wish to convey that I firmly believe that investing in and empowering our citizens, our children, revitalising care, harnessing Europe’s human capital, and generally devising effective demography policies is an investment in our economies, in our societies, in our people, for the benefit of present and future generations.

Statistical mapping of the effect of demographic changes is one of the most important responsibilities you have taken on. What are the results of that mapping and what is their application?

I mentioned the two Reports on the impact of demographic change the Commission issued under my leadership. They provide valuable insights into population dynamics, and aging trends. They are enabling us and other decisions makers at all levels to make evidence-based

AS THE EUROPEAN COMMISSION, WE SUPPORT THE MEMBER STATES WHO HAVE THE PRIMARY RESPONSIBILITY FOR SOCIAL SYSTEMS

policy and plans. One of the key findings of is the fact that our population is aging. Europe is experiencing a significant shift in its population structure, with declining birth rates and increasing life expectancy. This demographic shift poses challenges for social security systems, healthcare, and the labor market. The aging population has implications for the labor market, including labor shortages and a shrinking workforce, which could lead to potential challenges in sustaining economic growth and maintaining social welfare systems. Addressing this issue requires policies that encourage active aging, support lifelong learning, and promote the participation of older workers in the labor market. As the proportion of older adults increases, there is a greater demand for healthcare services, long-term care, and support systems. This includes adapting social protection systems to address the needs of an aging population and ensure the sustainability of provision of care and this was also the focus of our work on the Care strategy.

The population in all of Europe is aging. You also invest additional energy in ensuring that

European social protection systems adequately respond to the needs of an aging population and reduce the risk of poverty. What are the mechanisms you propose?

The aging population poses challenges and opportunities for our societies and economies. We should work to adapt social protection systems to adequately respond to the needs of older citizens while reducing the risk of poverty and social exclusion. As the European Commission, we support the Member States who have the primary responsibility for social systems. To address these complex challenges, we need to have a multi-dimensional approach. Firstly, promoting active and healthy aging by investing in healthcare, preventive measures, and long-term care services. We should also build in flexibility

in our labor markets and encourage active participation of older workers, promote lifelong learning, and ensure fair access to employment opportunities. All of these efforts could contribute to guaranteeing income security and adequate support for the elderly. Moreover, we should foster inclusive societies, promoting active citizenship and encourage intergenerational solidarity, recognizing the valuable contributions of all age groups to our societies. This way we could tap into the skills, knowledge, and experiences of older individuals, benefiting both the individuals themselves and society as a whole.

You led the work of the Commission on Participatory Democracy and the Conference on the Future of Europe. The idea is that people can participate in shaping the way the EU is governed and the meas-

ures the EU takes. How satisfied are you with the response and how aware are people of the fact that they can really shape some policies that concern their lives specifically?

With the Conference on the Future of Europe we opened up a conversation and provided a platform for citizens to shape EU policies and governance. We tried to engage people, above all youth, from ages 16 to 86 directly in policy-making processes, ensuring that their voices are heard and taken into account. This was a major landmark for citizen inclusion at the EU level. In this respect, we can be very satisfied with what has been achieved. There was a high level of participation, with citizens, stakeholders, and civil society organizations actively contributing their ideas, concerns, and visions for the future of the European Union. It also fostered a real sense of ownership and democratic participation for those involved. However, there is room for further growth. We have to continue our communication and outreach efforts to ensure that all European citizens, regardless of their background or location, have access to information, opportunities for dialogue, and channels to express their views.

I AM PROUD OF MY WORK ON THE FIRST EVER EU COMPREHENSIVE STRATEGY ON THE RIGHTS OF THE CHILD, WHICH IS CONSIDERED A LANDMARK ACHIEVEMENT ON CHILD RIGHTS ALSO GLOBALLY

20 years experience in luxury real estate

Offices : Zagreb - Split - Zadar - Pula - Rovinj - Dubrovnik

ZAGREB, MESNIČKA STREET, A MULTI-ROOM, LUXURIOUS APARTMENT

Mesnička Street, one of the most beautiful locations in Zagreb, close to the Tuškanac Forest Park, public garages, tucked away from Ilica, five-minute walk from the city center and Ban Jelačić Square, 3 minutes from the Upper Town. A luxurious duplex apartment on the second floor of 314.82 m² + balcony 3.5 m². Total net usable surface of approx. 317 m². Completely renovated in 2019, with a concrete blanket, clear parquet, security door, all LED lighting, new exterior wooden joinery with electric shutters. Fully furnished with designer furniture. The apartment has a right to use 2 parking spaces in the Tuškanac garage at a discounted price. Excellent location, an elite neighborhood. Price €1,200,000

ZAGREB, TUŠKANAC STREET, A MODERN THREE-ROOM APARTMENT

A luxurious modern three-room apartment with a closed area of 100.85 m² in a prime location within a residential building newly built in 2015 with only four apartments, located on a dominant plot with a beautiful open view of the city. The apartment has a storage room and 2 outdoor parking spaces. Its total net usable surface of 126.41 m². The building and apartment are built according to the highest standards, all the materials used for the decoration are of the highest class. An extremely attractive and idyllic location with a wonderful panoramic view in the immediate vicinity of the city center and all amenities necessary for a quality life. Price €758,460

PRIMOŠTEN, A LUXURIOUS VILLA WITH A POOL

This beautiful villa with a panoramic view of the sea is located in Primošten, 27 km from Šibenik. Arriving at this place, you will feel a real Mediterranean atmosphere thanks to the traditional Dalmatian architecture and the hospitality of the locals. Primošten abounds in beautiful sandy and pebble beaches and various amenities and activities. Net usable area of the villa is 300 m², located on a plot of land of 1,000 m². Built in 2020, it is fully furnished with designer furniture and equipped. Divided into two floors with outdoor covered terrace with a beautiful view of Primošten and the islands of the Šibenik archipelago. Barbecue, heated infinity pool. Garage for 2 cars and 2 outdoor parking spaces in the yard. Away from the center, it offers complete peace and quiet. Price €1,950,000

KAŠTEL STARI, A LUXURIOUS VILLA WITH A POOL

A luxurious villa located in a quiet location with a beautiful view at the sea and islands. It is divided into two floors, living area 330 m², on a plot of 1130 m². The decoration of the villa was left in the hands of experts, who paid attention to every detail. The micro location of the building is excellent, because it is located in a quiet area near the highway. It is thus perfectly connected to the surrounding towns (Trogir, Split,...) and it is just a few minutes from the airport. Price €1,600,000

ISTRIA, TAR-VABRIGA, A MODERN FOUR-ROOM VILLA

Tar-Vabriga, a newly built, beautiful, luxurious and modern stone four-room villa with an area of 130.00 m², located on a plot of 411.00 m². The villa is built on two floors. It has an outdoor pool of 28 m². Total net usable surface of the villa is 160 m². Excellent room layout. Luxurious decoration, top quality construction and equipment. Fully furnished and equipped. An idyllic and peaceful location, close to the sea, it is located in the coastal town of Vabriga, which is located between two attractive tourist spots, Poreč and Novigrad. Price €850,000

ISTRIA, FUNTANA, A MODERN VILLA WITH A POOL

This extremely elegant villa is located in the very center of the small town of Funtana, close to Poreč. Architecturally elegant, this villa with refined luxurious interior is equipped with extremely high-quality materials. It is sold fully equipped, including small inventory. It has a summer kitchen, jacuzzi and a pool. The house has underfloor heating in all rooms, air conditioners in every room and solar panels for water heating. An idyllic and peaceful location surrounded by greenery, with a beautiful view of the sea. Price €1,300,000

Food security has not been at risk

Until 2027. Croatia has almost 3.8 billion euros from EU agricultural funds

MARIJA

VUČKOVIĆ

Minister of Agriculture

Our agricultural policies are focused on developing agriculture into a sector that will be more productive, marketoriented, more efficient across the chain and more competitive for Diplomacy&Commerce says Marija Vučković , minister of agriculture. In the coming period, it is necessary to further increase the value generated by agricultural production, says minister of agriculture.

Severe flooding has hit parts of Croatia and the damage is extensive. What are the state and specifically the Ministry of Ag-

riculture doing in concrete steps to help farmers in the area?

I would like to highlight the role of civil protection systems in

EUR 2.6 BILLION HAS BEEN DISBURSED FROM RURAL DEVELOPMENT PROGRAMME, INCLUDING EUR 319.6 MILLION THAT HAS BEEN PAID TO DATE AS A PART OF IMPORTANT INVESTMENTS IN LOCAL INFRASTRUCTURE IN RURAL AREAS

minimizing the consequences of these disasters and the amount of hard work they put in to help our citizens and– we are thankful there were no human casualties. Unfortunately, damage done to agriculture is significant. We reacted promptly and provided an extraordinary grant worth EUR 4 million from the State Budge with the possibility of increasing funds for this purpose, if needed. This is not the first time that the Government of Andrej Plenković and the Ministry of Agriculture have pro-

vided support to farmers due to damages in agriculture; We have also applied this model in 2021 and in 2022 to address the consequences of hail and drought in the Požega Slavonia County.

There is also a possibility for farmers to receive support from the Rural Development Fund for restoration of resources damaged by natural or other catastrophic events. This support can be used for co-financing investments related to the rehabilitation of agricultural land, agricultural facilities, as well as repair or procurement of agricultural machinery and more. We will also continue co-financing of agricultural production insurance policies as a risk management measure.

All things considered, Croatia is committed to improving the crisis mechanism on the level of the entire European Union; During the last Agriculture and Fisheries Council in Brussels we shared information about floods and damage caused to agricultural areas, buildings and machinery and requested the activation of every possible form of assistance, either in the form of agricultural reserve or other instruments available.

The war in Ukraine, disruptions to the world’s food supply continue. The measures you have taken to mitigate the effects of the crisis have yielded certain results. What do the numbers say and what measures can we expect in the future?

Russia‘s aggression against Ukraine has changed the geopolitical and social circumstances in Europe and the world, and

our farmers operate in unprecedented circumstances. Support measures of the Government of the Republic of Croatia were comprehensive. Last package of measures is worth EUR 1.7 billion and provides strong support to

all citizens, but also to our agriculture, fisheries and forestry. Among other things, it includes EUR 31 million in aid to offset the growth of production costs in the livestock and plant production sectors, as well as support for the

use of renewable energy sources in agriculture, assistance to small dairies, the fisheries and aquaculture sector and entrepreneurs engaged in wood processing and furniture production activities.

Despite all the disruptions, food security has not been at risk, and this Government and Ministry will continue to do everything to keep it that way. The value of agricultural production in the mandate of this Government is continuously growing.

Also, the agri-food sector improved in terms of export coverage of imports (70.9 % in 2022) - this shows that our support measures have been effective and well targeted, but also speaks of the great dedication and hard work of Croatian farmers.

Although the situation in Croatian agriculture is far from ideal, the positive indicators mentioned above are proof that the sector is resilient and of exceptional importance to this Government.

Your ministry covers a lot of areas in the field of agriculture, fisheries, forestry, rural development, management and disposal of agricultural land owned by the state, agricultural policy, market and structural support in agriculture, food and tobacco industry and veterinary medicine. Where do you see the biggest problems and how to solve them? How

WE ARE PROUD OF OUR COUNTRY’S NATURAL RESOURCES AND HARDWORKING FARMERS AND FISHERMEN, AND WE WILL CONTINUE TO CREATE PRECONDITIONS FOR THEM TO STRENGTHEN AND GROW THEIR PRODUCTION

understanding do farmers have and how would they rate your cooperation?

We foster dialogue and consider the feedback - both positive and negative - that farmers send us, mostly through our close and continuous cooperation with the Croatian Chamber of Agriculture and other representatives of the sector. Sectoral dialogues are a way to constructively and effectively address the challenges we face and we will continue to do so.

Unfortunately, diary sector has been continuously faced with challenges, and we are currently preparing a support   for development of the dairy sector in the Republic of Croatia until 2030. We want to increase the number of cows, sheep and goats in milk production, productivity and ensure the necessary processing capacity. We expect to increase the population of cows, sheep and goats in milk production and the total milk production in Croatia to about 600 million liters of cow‘s milk, 8.4 million liters of sheep and 11.2 million liters of goat milk by 2030.

Also, we continue our work to help the pig sector overcome severe disruptions due to rising prices of animal feed and energy products. Pig farmers have faced many challenges in their production throughout European Union. We have supported the establishment of reproduction centers, new pig farms, and secured additional funds for processing and creating added value.

What are the financial resources provided for agriculture and fisheries in the coming period and what are the main objectives of these investments?

In the period 2023-2027 we have almost 3.8 billion euros at our disposal from EU agricultural funds. Additional national cofinancing is available to farmers and the Government headed by Andrej Plenković raised the national contribution rate from 15% to 20%, thus increasing the total amount for the five-year period by EUR 103.5 million.

Our agricultural policies are focused on developing agriculture into a sector that will be more productive, market-oriented, more efficient across the chain and more competitive. Increasing efficiency, diversification and differentiation of products are inevitable in the process of structural transformation of the sector. In

the coming period, we will further help our farmers modernize production potential and improve efficiency, as well as optimize production through diversification and innovation, which will ultimately result in job creation in rural areas and an increase in farmers‘ incomes.

Furthermore, the National Recovery and Resilience Plan secures investments in agriculture worth EUR 131 million, for investments in the construction and equipping of distribution centers for fruits and vegetables, land consolidation, improvement of monitoring of agricultural land, digital transformation and establishment of food banks.

The new Fisheries and Aquaculture Programme, worth 348

million, will ensure continuity and give new impetus to the development of our fisheries and aquaculture sector. The funds available to Croatia through the new European Fund for Maritime Affairs, Fisheries and Aquaculture is the seventh largest by the amount of funds, out of a total of 26 Member States, and recently the Government adopted a EUR 88.5 million National Plan for the Development of Aquaculture.

We are proud of our country’s natural resources and hardworking farmers and fishermen, and we will continue to create preconditions for them to strengthen and grow their production.

Where is Croatian agriculture today in relation to similar

countries in the EU and where is the difference compared to neighboring countries?

In the coming period, it is necessary to further increase the value generated by agricultural production; We have defined development needs, objectives, priorities and activities that will result in increase in productivity and competitiveness of our agri-food sector, strengthen the sustainability and resilience of agricultural production to climate change, restore the rural economy and improve living conditions in rural areas, as well as encourage innovation in the agri-food sector.

Use of European funds is one of the ways in which we can strengthen the Croatian economy, and we have proven that we know how to use the funds we have at our disposal – EUR 2.6 billion has been disbursed from Rural Development Programme, including EUR 319.6 million that has been paid to date as a part of important investments in local infrastructure in rural areas. It brought as many as 219 kindergartens across Croatia, 71 community centers and cultural centers and 60 fire houses.

Concurrently, implementation of the Operational Programme for Maritime Affairs and Fisheries of the Republic of Croatia resulted in EUR 47.13 million of support for investments in 10 fishing ports. Moreover, 261 fishing vessels have been modernized, 230 projects have been invested to improve the marketing of fishery and aquaculture products, and 5 new and 25 existing fish processing plants have been built, modernized and equipped.

What are you most proud of as a minister of what you have done so far?

We initiated demanding reforms, improved the legislative framework, adopted the missing strategic documents, regularly contracted funds for income and investment support to farmers, and always strived to respond as quickly as possible to many crisis situations - and we will continue to do so. But that is, in my opinion, simply our job. Above all, I am proud of the hardworking and dedicated Croatian farmers and fishermen, but also of the work of the administration. They continue to show incredible and unwavering commitment to their work, which plays a vital role in our society. This serves as a motive for me to do more and better.

ADDITIONAL NATIONAL CO-FINANCING IS AVAILABLE TO FARMERS AND THE GOVERNMENT HEADED BY ANDREJ PLENKOVIĆ RAISED THE NATIONAL CONTRIBUTION RATE FROM 15% TO 20%, THUS INCREASING THE TOTAL AMOUNT FOR THE FIVE-YEAR PERIOD BY EUR 103.5 MILLION

PREDRAG TUTIĆ

Partner at CBS International, member of Cushman & Wakefield Alliance

Croatia has an advantage compared to some countries in the region, such as Hungary, the Czech Republic, or Poland, and has the potential to attract investors from those markets due to its stable financial system and significantly higher competitiveness.

Despite the persistent inflation, investors have recognized the favorable opportunities in Croatia and the stable returns on investments, making them ready for further expansion and investments across almost all segments of the real estate market.

IN THE NEXT 2 YEARS, WE EXPECT DEVELOPMENT OVER 100,000 SQUARE METERS OF NEW OFFICE SPACES IN ZAGREB

This indicates a significant expansion in the commercial real estate sector, offering opportunities for businesses and investors alike. The addition of these new office spaces will contribute to meeting the growing demand for modern and well-equipped workplaces in the city.

The office market in Zagreb is becoming very dynamic, with over 30,000 sq m leased in the first half of the year. This strong demand for office spaces continues, driving the construction of new projects. The substantial amount of leased space reflects the growing interest from businesses and organizations in establishing or expanding their presence in Zagreb.

By the end of 2025, it is projected that slightly over 100,000 sq m of new office space will be completed in Zagreb market. These developments will help alleviate the pressure on existing office buildings and decrease the current vacancy rate, which is at the moment below 2%. The increased supply of office spaces will offer a broader range of options for companies looking to relocate their offices to newer and more modern buildings.

In the first quarter of this year, the main drivers when it comes to office market were public institutions, accounting for an impressive 55%

Despite all the challenges, we anticipate a continuation of the investment wave across all market segments

It has only been six months since joining the Eurozone, and now we are starting to see how significant it has been for the Croatian economy and the preservation of financial stability, consequently impacting the continuation of investments in the real estate market.

share in the total transacted area. They were followed by companies in the IT sector with a 32% share, and companies in the manufacturing sector with a 5% share in the overall transactions.

Rental levels for Class B office spaces ranged from 10 to 12.50 EUR/sq m, while Class A office rental levels were between 13 and 15.50 EUR/sq m. The top-performing properties in the market, known as prime buildings, commanded prices of 16 to 17 EUR/sq m. These price differentials reflect the varying quality and features of the office spaces available, with Prime buildings offering the highest standard of amenities and facilities.

With global trade and the growth of e-commerce, the demand for efficient logistics solutions and infrastructure is increasing.

Croatia has made a significant leap onto investors‘ logistics map in the past years. One notable example is the commencement of one of the largest industrial greenfield investments in Osijek by the American company Jabil. This investment demonstrates the growing interest and confidence of investors in Croatia‘s logistics potential and country‘s competitive advantages, such as skilled labor, favorable business environment, and strategic location.

The investment cycle in logistics facilities continues in the vicinity of Zagreb. Currently, there are over 250,000 square meters of prime logistics spaces under construction, allowing for expansion and relocation from old and inadequate facilities to new ones. This development is expected to stimulate new investments in the logistics, retail, industrial, and manufacturing sectors.

The current rental levels for prime logistics spaces range from 5.50 to 6.00 EUR/m2, while for Class B warehouse spaces, rents still range from 4.50 to 5.00 EUR/sq m. These price ranges reflect the quality, location, and amenities offered by the respective spaces. Prime logistics spaces generally command higher prices due to their superior features, modern infrastructure, and better accessibility. On the other hand, Class B warehouse spaces are more budget-friendly options, often offering functional storage solutions without the premium amenities associated with higher-class facilities.

WE EXPECT A STABILIZATION OF RESIDENTIAL PROPERTY PRICES

Although the growth in prices of residential properties transacted in 2022 was 14% higher compared to the previous year, we are seeing a gradual stabilization of asking prices for apartments in the first half of this year, indicating a lack of further upward trend.

However, we still lack quality strategies in our housing policy for the development of new residential properties throughout Croatia. With a new approach to urban planning and urbanism, these strategies could have (and should have) an impact on stabilizing residential property prices.

In the regions of Istria and Dalmatia, almost every third buyer is a foreigner, so the prices of residential properties are becoming excessively high and there for unaffordable for the local population within today‘s framework.

Real estate development and ESG (Environmental, Social, and Governance) are important concepts in the real estate industry.

ESG is a framework used to assess and integrate environmental, social, and governance aspects into business operations. The environmental aspect of ESG relates to the impact of business activities on the environment, including issues such as energy efficiency, climate change, and waste management. The social aspect encompasses the impact of business activities on the community, employees, and social inclusion. The governance aspect relates to proper corporate management, transparency, and ethical standards.

Investing in the construction of sustainable buildings may initially involve higher costs compared to standard construction. However, in the medium and long term, there is a reduction in operational expenses, making such an investment financially viable, not only for the investor but also for the tenant or occupant of the building.

Financial institutions are also encouraging investors to develop sustainable real estate projects due to their commitment to socially responsible business practices.

H.E. SIMON THOMAS

British Ambassador to Croatia

There’s no doubt at all that the global context, and in particular the fact we live in a more contested and insecure world, is bringing us together and adding greater purpose to our partnership, British Ambassador to Croatia, Simon, Thomas, told Diplomacy&Commerce. Ambassador also said, that after Brexit, the UK was the fastest growing economy in the G7 over the last two years and the latest IMF forecasts are that UK growth over the 2022-24 period will be higher than Germany and Japan, and similar to France and the US.

It seems that Croatia and the UK are allies in every sense of the word. How would you rate the relations between the two countries?

There’s a good reason we celebrated 30 years of diplomatic relations with Croatia last year under the motto #PartnersAlliesFriends.  The current European and global security context makes our relationship as NATO Allies more important than ever, and defence co-operation is a top pri-

Croatia and UK are Partners, Allies, Friends

I see my role as working closely with Croatia on global challenges

ority for both our countries.  But we are partners on so many projects and issues, as you can see in the breadth of the Joint Declaration signed by our Foreign Ministers in London a few weeks ago, an agreement covering everything from cooperation on foreign and defence policy to new UK-Croatia

events we’ve supported this year to deepen UK-Croatia collaboration in advanced technologies like artificial intelligence, robotics and hydrogen power, working with excellent local partners like CroAI and the Ruđer Bošković Institute.  Our ministers and senior officials meet regularly, whether that’s discussing security and stability in SE Europe, Croatia’s accession to the OECD or, more recently, our co-operation within the International Holocaust Remembrance Alliance, which Croatia chairs this year.    But many of our most important links are people-topeople: hundreds of thousands of British tourists who visit this beautiful country every year; the fantastic Croatian English language teachers whose conference I joined in Poreč; the many sports clubs and musical visitors, from the Royal Philharmonic Orchestra to Robbie Williams.  And I was in

AFTER QUEEN ELIZABETH’S LONG AND MOMENTOUS REIGN, IT’S INEVITABLE THAT PEOPLE WONDER WHAT IT WILL BE LIKE TO HAVE A KING.  BUT WHILE KING CHARLES IS NEW TO THE ROLE, WE HAVE HAD A LONG TIME – SEVENTY YEARS AS HEIR TO THE THRONE – TO GET TO KNOW HIM.

initiatives on collaboration in science and research, clean energy, tackling irregular migration and boosting bilateral trade.  As Ambassador, I am lucky enough to see that partnership in action every day: whether in the skies above Zemunik, as the Krila Oluje and their UK counterparts, the Red Arrows, train together, or on the ground at one of the numerous

Osijek the other day at the launch of a new direct flight to London – another way in which we are increasingly connected.  I’d like to do even more, of course; and there’s ambition on both sides for that.  Above all though, to think back to our 30th anniversary tagline, there is a genuine warmth in our relations which can only be described as friendship.

To what extent have geopolitical events, the war in Ukraine and the crises we are experiencing influenced the deepening of cooperation in a military sense?

There’s no doubt at all that the global context, and in particular the fact we live in a more contested and insecure world, is bringing us together and adding greater purpose to our partnership.  Nowhere is that truer, of course, than in our response to Russia’s invasion of Ukraine.  From the outset, the UK and Croatia have stood steadfastly on the same side: in support of Ukraine and in condemnation of Russia’s illegal, brutal and unprovoked aggression.  Our governments have pledged – using almost the same words – to keep supporting Ukraine politically, militarily, financially and in humanitarian terms, for as long as it takes.  It remains our top priority.  We’ve also been reminded how crucial NATO is to our security, and we’re working together to reinforce and strengthen the Alliance.  UK-Croatia collaboration in security and defence is part of that – working together to ensure we have the capabilities and interoperability we need in order to respond effectively to threats now and in the future.  But today’s threats are not all on the battlefield.  So we’re also working closely together on things like stability in the Western Balkans, on energy security, on battling the Kremlin Playbook and other forms of disinformation – as well as global challenges such as climate change.  The big lesson for me of the last couple of years, not just from Ukraine but also challenges like the pandemic, has been that peace, security and prosperity can’t be taken for granted – they are things we need to work at, in our own societies and with our friends and Allies.

The coronation of King Charles was one of the events that definitely marked this year. How do the British see the new king?

After Queen Elizabeth’s long and momentous reign, it’s inevitable that people wonder what it will be like to have a King.  But while King Charles is new to the role, we have had a long time – seventy years as Heir to the Throne – to get to know him.  And not just in the UK: he has been undertaking official travel overseas since he was five, furthering British diplomatic interests and raising the UK’s profile internationally.  That includes five visits to Croatia.  Over the years we’ve learned a lot about his interests and passions – like sustainability, heritage, community, investment in youth.  And I think these are issues that really resonate with most people today.  I also think that, at a time of heightened political division and polarisation in many countries, people in the UK really value, and find reassurance in, the idea of a Head of State who is an apolitical figure, a point of unity for everyone in the UK, a figure that stands above day-to-day political argument and represents the nation as a whole.  We find him a reassuring, unifying presence in the life of the nation; and people hold him in great affection.  The Coronation was an important moment for us, historically and constitutionally.  But it was also a good metaphor for our Royal Family and the UK as a nation.  You saw the importance of tradition and heritage: English Kings have been crowned in Westminster Abbey for a thousand years.  But you also saw changes to the service introduced by the King to better represent modern, diverse Britain.  It is that blend of tradition and modernity that helps King Charles III connect so comfortably to our nation.

The coronation was specially marked in Osijek, the city that King Charles visited in 2016. What was the symbolism, and why Osijek?

The city authorities and the people of Osijek really embraced the idea of hosting Coronation celebrations there, and were fantastic hosts.  For many reasons, it was the obvious choice.  The King’s visit to the city in 2016 – as Prince of Wales – made a real impression.  Indeed, of all the many things he did that year, that was the one he chose to immortalise on his Christmas card: a joyful picture with HKUD Osijek 1862.  Osijek is a beautiful city with a rich history, vibrant present and promising future.  And

PRIME MINISTER SUNAK’S GOVERNMENT HAS ALSO CONTINUED ITS INTENSIVE ENGAGEMENT ON THE INTERNATIONAL STAGE TO STRENGTHEN ALLIANCES AND PARTNERSHIPS THAT HELP OUR ECONOMIES THRIVE – WHETHER THAT’S THE G7 AND OECD, OUR NEW GROUND-BREAKING MEMBERSHIP OF THE CPTPP, OR KEY BILATERAL RELATIONSHIPS.

of course he was welcomed with famous Slavonian hospitality – he enjoyed trying local delicacies, such as fiš paprikaš.  But I think what resonated most was the number of people he met who shared his interests and passions: he spoke to young people who had ideas on how to build and preserve peace, he met bright minds in the Software City Osijek, he spoke to religious leaders to hear how they could help overcome war legacies, he toured Kopački Rit to witness how people there are preserving natural habitats and so our planet.  And to top it all, there’s a family link too: thanks to the state archive, we know now that King Charles’s great great grandfather, Franz von Teck, was born and baptised in Osijek in 1837.  That must be why when Brits visit Slavonia, they feel so at home!

After Brexit, it seems that the UK is slowly entering a more stable period. There were some issues in regards to the functioning of the labor market, inflation, harmonization of mutual rules with the EU. What measures is Prime Minister Sunak’s Government taking to stabilize the situation in the country?

These are challenging times for many around the world, and the UK is no exception.  Like you, we’re feeling the consequences of the

the US.  Inflation has been the big challenge for us all this year – we all know that’s the biggest threat to living standards.  So Prime Minister Sunak’s government has been focussed on that, alongside efforts to grow the economy, create better-paid jobs and opportunity right across the country.  It has also continued its intensive engagement on the international stage to strengthen alliances and partnerships that help our economies thrive – whether that’s the G7 and OECD, our new ground-breaking membership of the CPTPP, or key bilateral relationships.  PM Sunak’s recent trip to Washington is a good example of that.  So in the face of global challenges, we are not looking back, we look ahead.

How does the official London see the end of war in Ukraine, and how do you as an ambassador in general see the relations in Europe and the world in the next decade?

disruption to the global economy caused by the COVID pandemic and Russia’s invasion of Ukraine.  And our departure from the EU has changed the way some parts of our economy work.  But the UK was the fastest growing economy in the G7 over the last two years and the latest IMF forecasts are that UK growth over the 2022-24 period will be higher than Germany and Japan, and similar to France and

We all want peace, but it must not be at the price of Ukrainian sovereignty and territorial integrity. Putin started this terrible war, and he could end it tomorrow by withdrawing its troops from Ukraine.  Until then, we plan to do everything we can, for as long as it takes, to support Ukraine – whether that’s through continued provision of the military equipment Ukraine needs to defend itself or through banking guarantees.  Ukraine will win this war, and we will support its future too – the Ukraine Recovery Conference hosted in London this month is an important part of that work.  At the same time, we should not think that once war is over in Ukraine things will simply go back to the way they were before.  Even before the Russian invasion we were seeing global trends which were going to require a different approach: the shifting of power south and east, challenges to the rules-based international system, our changing climate, technological advances and the increasingly transnational nature of problems to mention just a few.  That requires us to do things like invest in science and technology, in friends and alliances – old and new, in international organisations and efforts which can help avert or solve crisis and conflict, in norms which underpin global security and prosperity, which help democratic and open societies and economies flourish, in the resilience of our own societies.  I see my role as working closely with Croatia on all of that in the years ahead.

SERGIO SERDARUŠIĆ

CEO

Eurovilla

Real estate in Croatia is still traditionally the safest investment and the most popular way to save money, says Sergio Serdarušić, CEO of Eurovilla, for Diplomacy&Commerce. The value of real estate is constantly increasing, and the demand for new buildings is increasing as well.

Eurovilla is celebrating a great jubilee this year, 20 years of successful business. How would you describe this 20-year-long road, what would you point out as your greatest success?

Eurovilla started as a small family company, at first focused on a very limited circle of real estate, but mainly the truly high-end ones. The idea was to provide our clients with top quality service, personal approach, and to give them our attention entirely. in the period when Eurovilla was created, the agencies were quite devoid of personality, somewhat boring, without identity, bureaucratically oriented, it was difficult to escape the impression that it was just another branch of boring trade and sales. There was offer, there was demand, but the client as a fundamental factor (along with the real estate, of course) in our business was not seen as a person who needed an individual approach. There was no initiative even to rewrite foreign

Agency with a purpose20 years of Eurovilla

trends... It was also a relatively new age of the Internet, where we as a country were left quite behind and failed to catch the trends of the West. Eurovilla saw its opportunity here to start offering a recognizable service in the then market vacuum, because it was clear to us how important a role the brand image plays, how important marketing is, and how important social networks are, which then, of course, did not exist in digital form, but there was a circle of clients that had to be maintained for further success. It is important to understand that in our line of work, professional

immeasurable, at every step and stage throughout the company’s history. We really live this job every day of the year for the last twenty years. We are glad that the clients recognized this, we are extremely grateful to them and it is a great honor for us to be where we are.

As an “agency with a purpose”, you bring together the people and the real estate sector in the search for the perfect home. How much more demanding have today’s buyers become, and how much more flexible are the sellers?

process is often very delicate, so we try to be as ready as possible to respond to all questions and needs.

How do you rate the current real estate market in Croatia? Where do you see further progress, and where do you see stagnation when it comes to the offer?

activity outside the office is just as important as the activity in the office itself. The recommendations were what could keep you alive in business, burry you or make you a leader. In fact, that basic philosophy is still relevant today, only the tools have changed and adapted to the digital age. We have always insisted on and expected from ourselves to win a top position on the scene. The amount of work necessary for what we have today was

First of all, it is important to stress out that we don’t have classic buyers, since we are not in the business of trade. We have clients to whom we provide a service. When you work with clients to whom you do not sell a unified product, an individual approach is important. The outcome of mediation depends on the quality of that approach and understanding of the client’s needs and wishes. Their expectations often need to be adjusted, and this

Real estate in Croatia is still traditionally the safest investment and the most popular way to save money. The value of real estate is constantly increasing, and the demand for new buildings is increasing as well. If we take into account the long-term time period, it is clear that the price is only going up with minimal oscillations and auto corrections of the market. We as a people are very inclined to invest in real estate and it is almost impossible for that trend to change in the foreseeable future. We are here to readily respond to market needs. I hope that the future will bring a high-quality supply, great demand and positive global economic trends that will ensure the purchasing power of our existing and future clients.

When it comes to prices, what is your estimate – will they rise, stagnate or perhaps drop? What is the most realistic scenario, if we take into consideration the law of supply and demand?

On the long run, the prices of real estate will rise. Even though

When you work with clients to whom you do not sell a unified product, an individual approach is important.

AS IN ALL OTHER SUCCESSFUL COMPANIES, WE ARE DIRECTLY DEPENDENT ON OUR EMPLOYEES, THEY DO A REALLY EXCELLENT JOB AND THUS MAKE US RECOGNIZABLE AND CONSTANTLY PRESENT AT THE VERY TOP OF OUR BUSINESS.

the market always slightly adjusts from time to time due to various external influences, political situations and crises, investing in real estate is still the safest thing. The price of new construction is increasing for several reasons: the demand is higher for security reasons, there are fewer and fewer quality locations, therefore land prices are higher, labor is more expensive, material prices have increased, and the expected equipment is of much higher quality. As the prices of new buildings rise, the prices of old buildings in the same neighborhood also move up, but sellers must be careful not to overestimate the value of real estate that needs to be invested in.

How is your cooperation with the legislator (state, law makers), how regulated is the market, do they understand the needs of the industry and where are the biggest problems in business?

We adhere to the rules and laws in full. Our legal service is as up-to-date, professional, fast and professional as possible. The market is mostly regulated from our perspective, since - fortunately, we attract clients who, as a rule, have very orderly property legal relationships, as well as purchase power and creditworthiness. We invest as much as possible in the education of agents and employees, we are all very familiar with the law, and so far we have not encountered any significant problems.

We organize numerous trainings throughout the year, so that we constantly follow changes and amendments to laws that concern our professional activity.

What would you single out as Eurovilla’s special feature, what makes you stand out from the competition?

The biggest advantage is definitely the number of excellent professionals who make up our agent, legal and administrative team. Since we invest a lot of time, energy and resources in this human factor in the field of continuous training and education, I am very glad that we are recognized on the market as an agency with the best agents, whose results confirm this, of course. As in all other successful companies, we are directly dependent on our employees, they do a really excellent job and thus make us recognizable and constantly present at the very top of our business. There are also our reliable business partners who we can always rely

on and who have been following us faithfully for many years. In addition, we use numerous business strategies that are the most advanced in this part of Europe. We also work closely with renowned marketing agencies that stand behind us, with whom we coordinate all our advertising activities related to the coverage of all foreign portals with always prominent positions. Approximately 70 to 80% of customers in Dalmatia are foreigners and we are extremely strong in reaching potential clients. We are also extremely active on social networks, where we receive numerous positive comments. We also pay great attention to our own CRM, which we have been developing for more than 15 years and which, according to the expert opinion of leading people in that segment, is recognized as one of the best. Technology is certainly the future of real estate, where Eurovilla follows global trends, primarily the American market whose business models we are trying to adapt to ours.

Where and how do you see the company and yourself in the next 10 years?

I intend to do this job for a very long time because I truly love it. Successfully closed deals are what motivate me every day. I love dynamics and working with people, and I hope that over time we will

only strengthen the image of our company even more and gain additional exposure on the foreign market, where we will successfully present quality service and thus further arouse interest in quality real estate in Croatia.

When talking to clients, you especially point out the advantages of Dalmatia when it comes to real estate. What are the advantages?

Croatia is a beautiful country in the heart of the Mediterranean, its excellent location, especially in its coastal part, offers absolutely all options to foreigners who have decided to look for a new or summer home there. Since I assume that the question is aimed at foreign citizens who decide to buy a house or a villa by the sea, I think that Croatia meets absolutely all the parameters that a country focused on vacation and escape from the busy everyday life of a big city can offer. The first advantage is that you are buying a property whose price is only increasing in a market that is not prone to large fluctuations or declines in value. So your money is safe. Another advantage, from a purely financial point of view, is that the value of the same property only increases from year to year. The third advantage is the climate, which is mild and moderate throughout the year and makes your home not only a summer oasis of rest, but also a place suitable for living all year round. Furthermore, Croatia is very well connected to the rest of the world, which facilitates frequent arrivals and departures. The cost of living is significantly lower than in other Mediterranean countries, nature is untouched because Croatia does not have a single branch of „dirty“ industry, the sea is the cleanest in the world, and the crime rate is negligible. Croatia is one of the safest countries to live in Europe and the world. It offers a rich gastronomic and cultural life and a handful of opportunities for sports activities. The people are pleasant and accommodating. In accordance with your wishes, Croatia is ready to respond to everything with its rich offer and abundance of opportunities.

WE ORGANIZE NUMEROUS TRAININGS THROUGHOUT THE YEAR, SO THAT WE CONSTANTLY FOLLOW CHANGES AND AMENDMENTS TO LAWS THAT CONCERN OUR PROFESSIONAL ACTIVITY.

KRŠEVAN

ANTUN DUJMOVIĆ

Senior Associate, Institute for Development and International Relations

These are the conclusions of the IRMO Brief for May. Incidentally, the Institute for Development and International Relations is celebrating 60 years of its work this year, and the focus of research is placed on Europe, European integrations, and Croatian participation in European policies, says Krševan Antun Dujmović, Senior Associate of the Institute. Today, IRMO is present in Croatian society as a public scientific institute through numerous theoretical and applied research, and is involved in a large number of European and international projects.

The May 2023 IRMO Brief, of which you are one of the authors, deals with the cultural policies of the European Union. In order to shape cultural policies as means of its soft power and strengthen its global influence, the EU cooperates with organizations such as UNESCO, the OECD and the Council of Europe. What does this cooperation look like and how to achieve the set goals?

EU – protector of cultural heritage in Europe and the world

A good example of this is the war in Ukraine, where European institutions are already working in cooperation with other local and global institutions on how to protect the rich Ukrainian culture.

IRMO Brief is the Institute’s publication that has been processing topics of global importance every month for eight years. We published issues dealing with topics such as climate change, the green transition and the war in Ukraine, but also topics such as the presidential elections in Chile last year, and the geopolitical position of Australia in the Western

good example is the war in Ukraine, where European institutions are already working in cooperation with other local and global institutions on how to protect the rich Ukrainian culture. One of the main targets of the brutal Russian aggression are precisely the cultural and religious buildings of the Ukrainians, in Russia’s attempt to erase their culture

CROATIA OPENED NEGOTIATIONS FOR EU MEMBERSHIP WITH TURKEY IN THE FALL OF 2005, AND WHILE TODAY TURKEY IS VERY FAR FROM MEMBERSHIP, THESE DAYS CROATIA IS CELEBRATING ITS 10TH YEAR IN THE UNION, AND NEXT SPRING IT WILL CELEBRATE ITS 15TH YEAR OF MEMBERSHIP IN NATO

Pacific region. We wanted to use the edition from May this year to point out the importance of cultural policies of the European Union, the power of European culture and the general soft-power of the EU, which is huge and often unnecessarily neglected. Through cooperation with institutions such as UNESCO, the EU has truly profiled itself as a protector of cultural heritage in Europe and the world, and is a global leader in this. A

and national identity in this way. Generous material and professional aid from the EU already in the midst of the war helps Ukrainians to accurately register all the destruction, and on the wave of great reconstruction of Ukraine which is expected after the war, and which will make Ukraine the largest construction site in the world, Ukrainian culture will also receive special attention and support from Europe.

What areas and segments of society’s development does the Institute support, and what would you single out?

IRMO is a public scientific and research institution that is multidisciplinary in nature, which is its great advantage for which it is recognized both in Croatia and on the international academic scene. The institute has four departments, so in addition to the departments for international economic and political relations and European integration, there are also departments for resource economy, environmental protection and regional development, and the department for culture and communications. The very names of these departments show how diverse the Institute is, rich in terms of profiles of its scientists and professional associates, and how relevant it is to Croatian society in terms of the areas it covers. Thus, employees employed in the Department for European integration were, for example, involved in the negotiation process before Croatia’s entry into the EU, and today they closely cooperate with colleagues who deal with regional development. Regional development and membership in the EU are the foundation of today’s development of Croatia. In addition, ex-

perts in environmental protection and climate change, which are key topics at the global and European Union level, have made their mark on numerous projects and through scientific and professional works.

What are the estimates and analyses of experts, which direction is the development of international relations taking and is the image of the world as we know it changing?

Image of the world is changing drastically, let’s just take a look at the last three years, since March 2020 and the declaration of the Covid-19 pandemic, the introduction of a strict lockdown, to the brutal Russian invasion of Ukraine that began in February of last year and has continued unabated for almost a year and a half. Who could have guessed back in 2019 that a virus would appear that would take millions of lives, and how much effort would be needed by the health systems of the entire world to contain it, and that state institutions, schools, private companies, hospitals, museums and sports halls around the world would be closed? As a result of the pandemic, the unthinkable happened - a general invasion by a nuclear power on a neighboring sovereign, independent member of the UN of about 45 million inhabitants, which already took hundreds of thousands of lives, of both soldiers and civilians, in the middle of Europe. After these dramatic events that changed history, further development of international relations will be conducted. As a result of the pandemic, the EU realized its vulnerabilities, and decided to strengthen its production capacities, its health systems and reduce dependence on foreign supply routes, invest in the European economy, among other things, through instruments such as the NextGenerationEU aid package. Russian aggression against Ukraine has also dramatically changed international relations. The EU has almost completely gotten rid of its dependence on Russian gas and oil, and after this war, Russia, which is slowly but surely losing the war, will cease to represent a serious global power, and internal disintegration is also possible, which has almost happened on several occasions in modern Russian history. The centers of world power will be the USA, the EU and East Asia. We are expecting a cut in East Asia and the Western Pacific, and we are already seeing the formation of an alliance led by the USA, joined by Japan, India, the Philippines and

others, in order to suppress Chinese power. If China remains isolated, and its initiatives – like the Belt and Road Initiative, falter, it is possible that in the long-term India will become the leading economy in Asia. Predictions by some about the US as a declining power have proven to be completely wrong, as demonstrated by American aid to Ukraine and the USA’s ability to form military, political and economic alliances from Europe to the Pacific.

In international relations, a small country like Croatia took its place higher on the ladder.

When it comes to this, where and how do you see Croatia in the next 5, 10 years?

Croatia has achieved significant success in international relations, and this should be openly said and proudly emphasized. After the nineties, a decade in which the country struggled for bare survival in the Homeland War, and several years of international isolation after the war, Croatia rapidly advanced towards Euro-Atlantic integration. It opened negotiations for EU membership with Turkey in the fall of 2005, and while today Turkey is very far from membership, these days Croatia is celebrat-

ing its 10th year in the Union, and next spring it will celebrate its 15th year of membership in NATO, an alliance that is the foundation of Croatia’s security. As a member of NATO, Croatia has profiled itself, among other things, in numerous missions outside the borders of the Republic of Croatia, as the most important regional partner of the US, the world’s leading political, economic and military power. Membership in the EU has brought Croatia numerous benefits - suffice it to say that EU funds, along with tourism, are the drivers of the Croatian economy at the moment. Tourism itself, which accounts for about 20% of Croatian GDP, is closely related to membership in the Union - for example, this year’s entry into Schengen and the Eurozone additionally profile Croatia as an attractive and safe destination, which directly contributes to the growth of the number of tourists compared to previous years.

The Institute for Development and International Relations is marking 60 years of work this year. How will you celebrate this major jubilee?

The Institute for Development and International Relations (IRMO) has undergone a very long and interesting development since the distant 1963 and its beginnings under the name of the Institute for the Study of Africa, and in the seventies and eighties it bore the name of the Institute for Developing Countries. On the eve of the dissolution of the former state and the establishment of independent Croatia, the institute got its current name, and the research focus shifted to Europe, European integration, and Croatian participation in European policies. Today, as a public scientific institute, IRMO is present in Croatian society through numerous theoretical and applied research, and is involved in a large number of European and international projects. In addition, the Institute is recognized as a credible partner for institutions of public authorities, the academic community, the private sector and civil society organizations, and numerous related institutions and scientific research institutes in the world, mostly in Europe, turn to the Institute as a partner organization when applying for European and international projects, and the preparation of scientific and professional papers, analyzes and studies. The 60th anniversary of IRMO’s existence was marked with numerous events - conferences, workshops and round tables.

MEMBERSHIP IN THE EU HAS BROUGHT CROATIA NUMEROUS BENEFITS - SUFFICE IT TO SAY THAT EU FUNDS, ALONG WITH TOURISM, ARE THE DRIVERS OF THE CROATIAN ECONOMY AT THE MOMENT

Jastrebarsko’s Jalševac Business Zone

Fostering Economic Development and Entrepreneurship in Zagreb County

Located in the heart of central Croatia, the beautiful town of Jastrebarsko is making great strides in economic progress by establishing the Jalševac Business Zone.

With its rich history, panoramic topography, and optimistic local community, Jastrebarsko presents a stunning mix of natural beauty, cultural legacy, and comprehensive business prospects. The Jalševac Business Zone catalyses economic growth, attracting entrepreneurs, investors, and tourists to participate in the town’s stable economy.

Jastrebarsko takes pride in its various economic sectors contributing to its prosperous economy. According to FINA (Annual Financial Reports Registry) data, entrepreneurs have played a crucial role in the town’s employment and income, particularly in the processing industry. Moreover, Jastrebarsko is well-known for its vital agricultural sector, with grape cultivation, winemaking, and traditional craftsmanship as significant economic pillars. The town’s strategic goals for economic development focus on boosting the competitiveness of small and medium-sized enterprises (SMEs), expanding the Jalševac Business Zone, encouraging agricultural growth, and developing selective forms of tourism centred around wine production and the region’s natural and cultural heritage.

Covering an incredible 354.3 hectares, the Jalševac Business Zone is one of Croatia’s largest greenfield areas. Jastrebarsko’s strategic position along significant transport routes provides excellent connectivity to the Western Europe - Zagreb - Adriatic Coast corridor. In addition, the town has excellent road connections to Karlovac and Zagreb via the state road D1. With a railway line bordering the Jalševac Business Zone and the nearby Franjo Tuđman Airport, Jastrebarsko’s connectivity to domestic and international destinations is further enhanced. The town’s proximity to the Zagreb-SplitDubrovnik highway (European route E65, E71; Croatian route A1) ensures easy access for businesses and visitors alike.

The zone has all necessary utility infrastructure like electricity, water, drainage, gas, telecommunications, and roads. An industrial track within site and a railway line running alongside it in the ZagrebRijeka-Split direction add to its appeal.

THE TOWN’S STRATEGIC GOALS FOR ECONOMIC DEVELOPMENT FOCUS ON ENHANCING THE COMPETITIVENESS OF SMALL AND MEDIUMSIZED ENTERPRISES (SMES), EXPANDING THE JALŠEVAC BUSINESS ZONE, PROMOTING AGRICULTURAL GROWTH, AND DEVELOPING SELECTIVE FORMS OF TOURISM CENTRED AROUND WINE PRODUCTION AND THE REGION’S NATURAL AND CULTURAL HERITAGE.

In 2020, Jastrebarsko saw 458 companies and 368 crafts registered, reflecting an active entrepreneurial spirit. Income was predominantly generated from the processing, wholesale, and retail sectors, while employment opportunities were abundant in the processing and construction sectors.

The Jalševac Business Zone caters to

various commercial purposes, including production, manufacturing, commercial buildings, hotels, congress tourism, utility services, ancillary uses, and storage (logistics). With a substantial area of 15,652 m2 owned by the Town of Jastrebarsko, the zone offers numerous opportunities for greenfield development.

Investors in the Jalševac Business Zone enjoy several benefits. The communal fee is set at a reasonable €4/m2, with exemptions and instalment options available. Utility fees are tailored to specific activities, encouraging various sectors such as production, processing, catering, transportation, storage, telecommunications, and more. Entrepreneurs starting their businesses are exempt from paying the utility fee for the first three years, with a gradual reduction in subsequent years. Water fees are determined according to the classification of the economic entity, ensuring a fair and transparent pricing system.

Beyond its economic potential, Jastrebarsko offers a high quality of life and an appealing family environment. The town’s City Development Strategy envisions Jastrebarsko as a place of natural attractiveness, featuring forests and clear water that create opportunities for relaxation and recreation. The region’s attractive landscapes, vineyards, and forests entice nature lovers and outdoor enthusiasts, providing activities like hiking, cycling, and exploring the countryside. Jastrebarsko’s reputation as a wineproducing region improves its appeal, offering wine tastings and insights into winemaking. The town also highlights its cultural heritage through landmarks like Erdödy Castle and the Church of St. Nicholas and lively local events such as the Jaska Wine Fest and Jaska Summer. Various accommodations, restaurants, and taverns cater to visitors, ensuring a comfortable and enjoyable stay.

Jastrebarsko’s economy continues to evolve and adapt to market dynamics, regional policies, and global economic trends. The Jalševac Business Zone propels economic growth and positions the town to attract further investments, nurture entrepreneurship, and solidify its standing as an economic hub in Croatia. By capitalising on its strategic location, natural beauty, cultural heritage, and supportive business environment, Jastrebarsko is charting a course toward sustainable development and prosperity.

You can find additional information about Jastrebarsko and other greenfield locations in Zagreb County at www.greenring.biz

Zaprešić: Rising Business Destination in Zagreb County with business zones in Pojatno and Novi Dvori

Lodged in the panoramic landscape of Zagreb County, Croatia, Zaprešić is a town with a growing reputation for its natural beauty, rich history, and entrepreneurship.

Home to prestigious educational institutions and an increasing number of tourists, this thriving town has become a hotspot for businesses and investors. In this article, we’ll look closer at the development and potential of two prominent business zones in Zaprešić – Pojatno and Novi Dvori – and explore what makes this town an appealing destination for modern and dynamic businesses.

Located just a stone’s throw away from Croatia’s capital and largest city, Zagreb, Zaprešić offers numerous business advantages, including easy access to domestic and international markets via major highways and railway connections. The town’s strategic location also serves as a gateway to the broader Central European region, allowing businesses to expand their reach and capitalize on new opportunities. Zaprešić has quietly emerged as an economic powerhouse within this scenic region, attracting companies and investors from near and far. Just 17 kilometres northwest of Zagreb, the town has leveraged its strategic location, skilled workforce, and favourable business conditions to become a bustling hub of economic activity. In this article, we’ll dive into the remarkable growth and investment potential of Zaprešić, highlighting the key attributes that make it an attractive destination for businesses and entrepreneurs.

The Pojatno Business Zone, spanning a sizeable 49.18 hectares, is situated between the ZaprešićVaraždin-Čakovec railway line and the Krapina-Zagreb-Karlovac (D1) state road. With the Zagreb-Macelj highway just 7 kilometres away, businesses based in Pojatno enjoy excellent accessibility for transportation and logistics. The zone’s comprehensive infrastructure includes electricity, water supply, sewerage networks, gas installations, telecommunications, and an organized landfill. Additionally, a railway station within the zone facilitates convenient rail transport options.

On the other hand, the Novi Dvori Business Zone is only a kilometre away from the entrance to the Zagreb-

SITUATED JUST 17 KILOMETRES NORTHWEST OF THE CAPITAL CITY OF ZAGREB, ZAPREŠIĆ HAS LEVERAGED ITS STRATEGIC LOCATION, SKILLED WORKFORCE, AND FAVOURABLE BUSINESS CONDITIONS TO TRANSFORM ITSELF INTO A THRIVING HUB OF ECONOMIC ACTIVITY.

Macelj highway and is adjacent to the Zaprešić-Zabok-Čakovec railway line, providing businesses with multiple transportation options. Covering a total area of 118 hectares, with 68 hectares of available land for commercial development, Novi Dvori is well-equipped with essential infrastructure and en-

joys proximity to the Krapina-Zagreb state road, the Novi Dvori train station, and the Franjo Tuđman Airport, which is just 32 kilometres away.

Pojatno and Novi Dvori Business Zones boast attractive investment potential and business incentives. Companies can design and construct

commercial buildings to suit their needs thanks to a Building Coverage Ratio (BCR) of 0.6 and a Floor Area Ratio (FAR) of 2. The zones also offer competitive communal, utility, and water fees, ensuring cost-effective operations. Moreover, businesses can benefit from the favourable investment climate, local support, and the collaborative business environment facilitated by Zaprešić.

Zaprešić and its business zones provide numerous business advantages and offer residents and employees a high quality of life. The town’s historical castles, such as Lužnica and Novi Dvori, and surrounding cultural monuments and natural attractions contribute to a rich cultural heritage and plenty of recreational opportunities. Residents can enjoy various activities, from fishing and horse riding to football, bowling, golf, and paragliding. The availability of quality healthcare, education, and recreational facilities further enhances the overall livability of the region.

The University of Applied Sciences Baltazar Zaprešić offers diverse programs in technology, business, and creative industries, providing a steady stream of talented graduates and ensuring a skilled labour force for businesses. Moreover, the town collaborates closely with research centres, fostering innovation and supporting industries that rely on cutting-edge technologies.

Zaprešić’s strategic location, supportive infrastructure, and investment incentives position the Pojatno and Novi Dvori Business Zones as crucial participants in regional economic growth. These business zones offer a compelling proposition for businesses and entrepreneurs seeking a thriving business environment within a picturesque setting. As Zaprešić continues to nurture its entrepreneurial spirit and embrace innovation, it firmly establishes itself as a rising star in the Zagreb County business terrain.

You can find additional information about Jastrebarsko and other greenfield locations in Zagreb County at www.greenring.biz

Miele

dishwasher receives Green

Product Award

Since 2013, the Green Product Award has been rewarding products and services which excel in a special way through design, innovation and sustainability.

T his year, prize winners include a dishwasher from Miele. The G 7465 SCVi XXL AutoDos from Miele‘s Bielefeld production plant meets the requirements for the new ‚A‘ energy efficiency class and, among other technologies, features load recognition to adjust water consumption to the load in hand to protect the environment. The jury commended above all the Miele app‘s transparency in presenting consumption data.

More than 1300 applications were received by the Green Future Club this year from 40 countries for its two sustainability prizes, the ‚Green Concept Award‘ and the ‚Green Product Award‘. Amongst the products in the ‚Kitchen‘ category, Miele‘s fully integrated G 7465 SCVi XXL AutoDos dishwasher won the day. The verdict of the international jury states: ‚In particular, the app‘s transparency of energy and water consumption involves the consumer on the journey to greater sustainability and gives him/her responsibility. The product is a consistent step towards more sustainability.‘

This refers to the new Consumption Dashboard in the Miele app, allowing access at any time to such information as how often a programme is used per day, week or month and how much water and electricity is actually consumed. The app compares the average values for the various programmes and offers ‚green‘ tips. ‚This way, we are supporting customers in using less energy in their daily lives‘, says Dr. Michael

Junker, Senior Vice President Business Unit Dishwashing at Miele, ‚naturally without entertaining any compromises when it comes to cleaning results‘.

Over the past 20 years, Miele has reduced the electricity consumption on its dishwashers by around 44% – yet still refuses to rest on its laurels. As a result, almost all models from the current G 7000 generation achieve the new top ‚A‘ energy efficiency class. As around 84% of CO2 emissions occur during the

usage phase of appliances, i.e. within the home, this represents the main lever for greater climate protection.

GENTLE ON RESOURCES

THANKS TO ECOPOWER AND AUTODOS

It is intelligent water intake, optimised spray arms and a highly efficient filtration system (EcoPower technology) which contributes towards good energy efficiency combined with first-class

cleaning results. This reduces water consumption in the Eco programme to 8.4 l or even as little as 6 l in Automatic. Excellent drying results combined with low energy usage are achieved by Miele‘s AutoOpen drying. This involves opening the door automatically by a few centimetres at the end of a programme.

If required, the award-winning Miele dishwasher is also able to dispense detergent automatically. The patented AutoDos system with its integrated PowerDisk always releases the precise amount of powder granulate detergent needed, depending on the programme selected and the degree of soiling. A PowerDisk lasts for around 20 cycles and is made from 100% post-consumer recyclate or, in other words, from cleaned and reprocessed plastic waste. The detergent used in the PowerDisk All in 1 ECO is based on ingredients of vegetable origin, is, among other things, free from microplastics, fragrances, preservatives and colouring, and dispenses entirely with benzotriazole, a substance used to protect silver. Naturally, off-the-shelf tablets or powder detergent can be used instead of AutoDos and PowerDisk.

EVEN MORE ECONOMICAL WITH HOT WATER CONNECTION

Like all Miele dishwashers, the G 7465 SCVi XXL AutoDos can be connected to a hot water supply with a temperature of up to 60°C. The sustainability of this option can be increased even further when the hot water for dishwashers comes from regenerative sources such as a heat pump or the SolarSave programme is used as these dispense with the need to use electricity to heat up the water. In an average mix of programmes, this can save up to 35% electricity compared with a model connected to a cold water supply. In the Eco programme with the ‚A‘ label, savings of up to 46% are even feasible – in this case, energy consumption is reduced to as little as 0.29 kWh.

For more information about Miele dishwashers please visit www.miele.hr

MIELE HAS REDUCED THE ELECTRICITY CONSUMPTION ON ITS DISHWASHERS BY AROUND 44% – YET STILL REFUSES TO REST ON ITS LAURELS

Neven Mimica, former Deputy Prime Minister (2011 – 2013) and Commissioner at the European Commission in charge of international cooperation and development (2013 – 2019), has been appointed advisor to the management of the domestic lobbying house EuroNavigator. This lobbying house points out that Neven Mimica is a strong addition to their team, and given his extensive and long-term international experience in pol-

itics, they are sure of his contribution in working with current clients: By the way, after leaving the Government of the Republic of Croatia, Neven Mimica during the first year During his term in Barroso’s European Commission, he was in charge of consumer protection policy for a short time, while in the second term, under the baton of Jean-Claude Juncker, he took over the portfolio of international cooperation and development.

DEPARTURES AND ARRIVALS

The Ambassador of the Islamic Republic of Iran presented his credentials to the President of the Republic

H. E. Saeid Khatibzadeh, Ambassador of the Islamic Republic of Iran to the Republic of Croatia with headquarters in Zagreb, presented his credentials to the President of the Republic of Croatia, Zoran Milanović. The ambassador of the Islamic Republic of Iran was accompanied by the first counselor in the embassy of the Islamic Republic of Iran Abdolhossein Hassan Nejad. President Milanović was accompanied by advisor to the President of the Republic of Croatia for foreign and European policy Neven Pelicarić, director of the Directorate for Multilateral and Global Affairs of the Ministry of Foreign Affairs Sebastian Rogač and secretary of the Cabinet for Foreign and European Policy in the Office of the President of the Republic of Croatia Ivan Mutavdžić.

The new president of the INA Management Board

The Supervisory Board of INA today approved the appointment of Zsuzsanna Ortutay as President of the INA Management Board for the period from July 1, 2023 to June 30, 2026, and the appointment of Krisztián Pulay and Zsombor Marton as members of the Management Board for the same period. After the expiration of the mandate of the President of the Management Board of INA on June 30, 2023, Péter Ratatics will continue his professional career as the Executive Vice President of MOL Group for Customer Services and a member of the management board of other large Hungarian companies. The Supervisory Board also elected Damir Mikuljan as the Chairman of the Supervisory Board. At the General Assembly of INA held earlier on the same day, the mandate of Supervisory Board members Damir Mikuljan, Ivo Ivančić and Branimir Škurla, which expires on June 15, was extended for the next six months. Zsuzsana Ortutay resigned as a member of the Supervisory Board, and Viktor Sverla was appointed as a new member, with a mandate of four years.

NEVEN MIMICA

Advisor to the EuroNavigator management

ZSUZSANNE ORTUTAY

by Matea Sušac

The Esplanade Hotel – an authentic iconic spot that keeps pace with time

Historic heritage, irresistible charm and the spirit of Art Deco are what makes this hotel special

IVICA MAX KRIZMANIĆ General Manager, Esplanade Hotel

General Manager of the Esplanade Hotel, Ivica Max Krizmanić, reflected on the current issues in Croatian tourism, he pointed out that he sees the future of Croatia as an exclusive destination, but he also commented on 30+ years of service in one of the most prestigious hotels. He was also credited for his work with a series of international awards, including the 2018 Five Star Diamond Award and the 2021 Fest-Antonio Conte Charter. The multiple award winner Krizmanic talked for Diplomacy & Commerce about the longevity of the hotel that has successfully remained in the very top of the hotel business.

You have been at the head of the Esplanade Hotel for 11 years already, and it seems that you are breaking some record as the longest serving hotel manager. You have a series of excellent results behind you, as well as the team you are leading. How would you describe these 11 years, what was the greatest change in terms of the business and the industry you work in?

I’m sure that in the eye of the observer 11 years sounds really a lot, however, from my perspective, time has gone by incredibly quickly, and there are a number of challenges behind us, which we managed to successfully overcome thanks to our joint efforts. Starting from technological challenges, to changes in the habits and wishes of the guests, to unpredictable situations, like Covid-19, we rounded off a

turbulent period from which we emerged even stronger and more prepared. Contingency situations are certainly an integral part of the hospitality business, the same is at the Esplanade Hotel, and the last three years will serve as guidelines for our operations in the future. The longterm success of our business lies in the fact that we almost always and undeniably want to take only the best from everything.

You are the winner of the 2022 World Luxury Hotel Awards for best general manager in the area of Southern Europe, a prestigious award traditionally awarded to the best in the hotel industry. What does this award mean to you personally, and what does it mean for the Esplanade Hotel?

Of course it is a great honor and confirmation to stand out from the international competition and win a global award for your work, but I could never take the credits for the award by since the entire team of quality people is responsible for the success of operations of the Esplanade Hotel. First of all, this is a hotel award, therefore it belongs to the entire hotel, and not only to the general manager. In any case, it is an indescribably great pleasure and I’m proud to be recognized on a global, as well as on a local level. Our motivation and striving to be the pride of Croatian tourism will not stop at the award we won, it’s about daily work on goals that we successfully fulfill year after year.

The Esplanade Hotel is special in the entire Croatia, and it doesn’t seem to have any competition. What do the

WE ARE BY NO MEANS GUIDED BY TYPICAL HOTEL STRATEGIES, AND WE ALSO DON’T FOLLOW THE COMPETITION’S TRENDS BLINDLY, AND THIS IS PRECISELY WHY WE ARE AT THE VERY TOP FOR YEARS.

numbers say about visits and the business operations, and what are your expectations for the upcoming period?

Even though numbers of the Esplanade Hotel are at an enviable level, we are not guided only by these numbers, but also by other important factors we consider to be important indicators of the direction in which we strive to do business. Of course that you can rate the level of guest satisfaction according to specific numbers, our approach to guests is not a mere hotel approach, the goal is to nurture the authentic spirit and history of the hotel in order to give our guests an unforgettable experience and more. We are by no means guided by typical hotel strategies, and we also don’t follow the competition’s trends blindly, and this is precisely why we are at the very top for years. I can say with certainty that we went through a certain transition of guests and their desires over the past years, and throughout this entire journey we had to adapt in quite unexpected situations and change our former strategies. We don’t want to become robotized, but instead we want to maintain our personalized and impeccable level of service towards our guests, and judging by the impressions of our guests, and by the numbers that prove it, we are succeeding. There is always room for additional growth in all segments, and as it seems, the year 2023 might be the best yet for our hotel.

You hold numerous other important positions: you are a member of the Zagreb Tourist Board Council and the Croatian National Tourist Board, and an honorary member of FIJET (Croatian Federation for Journalists and Travel Writers), you are also a member of SKAL, as well as a member of the International Association of Gastronomic Chaîne des Rôtisseur. How do you see Croatia as a tourist destination in the future (as an exclusive destination, where tourists come en masse?)

Croatia’s beauty can hardly leave anyone indifferent, because every corner of our country offers biodiversity and enormous wealth to its visitors, which is why tourists return in great numbers every year. Croatia is primarily a place of

good food, premium wine and enjoyment, and like any other tourist destination, I can say with certainty that we are very proud of our culture and traditions. Surely, the connection of our country with the rest of the world is also very beneficial for us, and this is exactly what makes it ideal for every type of vacation and every type of guest who is looking for a summer holiday and a peaceful vacation. Of course that there is still room to develop our offer and create new contents and activities with the aim of increasing the influx of new visitors. Besides that, the country has really enormous opportunities and benefits that just need to be recognized and effectively used for the common interest of the society. Croatia is already famous for being a recognizable exclusive destination, and we have the great responsibility to be the pride of Croatian tourism by our example.

What would you single out as the biggest problems in the Croatian hospitality industry, hotel industry and tourism in

general, how to overcome and solve them?

The lack of work force has been particularly pronounced in recent years, however it is definitely not a new thing in Croatian tourism, but a problem that has been getting bigger and more complex on a global level for a long time. At the same time, we are not talking about a shift only in the tourism sector - a similar trend was recorded in agriculture and other industries as well. We also have a big deficiency in insufficiently cultivated agricultural areas, insufficient marketing and promotion of Croatian seasonal products, but I still claim that the competitiveness of Croatian tourism, regardless of all the circumstances, has improved in the past years.

The type of guests you have range from ordinary people to presidents of states, members of royal families, celebrities... Who would you say has left a special impression on you and what messages do your guests leave you with?

It is very difficult to single out just one person who particularly impressed me, since I have been working in a hotel for more than three decades, where different guests are part of everyday life. I definitely remember people who impressed me from the first moment we met, as well as people who did not impress me in the least. It still makes me immensely happy when I recognize true enthusiasm for the Esplanade on the faces of guests from different cultures, regimes and countries of the world. I believe that this is a kind of confirmation that they really recognize the uniqueness of our hotel and services, and in practice it very often happens that I receive letters of thanks shortly after they leave the hotel. What message would you send to future guests, and to all those who are happy to return to the Esplanade Hotel?

To our loyal guests, and to our future visitors who are still considering visiting our hotel, I highly recommend that they fully surrender to an atmosphere that they will rarely experience anywhere else. Esplanade is by no means just the ‘old’ lady of Zagreb, it is a very authentic iconic hotel that trully lives in 2023 and keeps up with the times. What was in 1925 has remained in the distant past, except of course the historical heritage, irresistible charm and the Art Deco spirit that make this hotel special.

IT STILL MAKES ME IMMENSELY HAPPY WHEN I RECOGNIZE TRUE ENTHUSIASM FOR THE ESPLANADE ON THE FACES OF GUESTS FROM DIFFERENT CULTURES, REGIMES AND COUNTRIES OF THE WORLD.

HÉVÍZ  – SWIMMING AMONG WATER LILIES

This is a spa town near Balaton, selected as one of top 15 tourist destinations in Europe in 2020, which attracts more than a million guests annually.

CORPORATE

If you want to prepare for the seaside, or if you want to take a break from sea adventures this summer, we suggest that you visit Hévíz.

The healing lake of the same name is the main reason why so many people choose Hévíz for their vacation. It is the largest biologically active, natural, thermal lake in the world, with an area of 4.4 hectares, surrounded by a 34-hectare forest. The water in the lake moves from left to right, as well as from the bottom up, which enables a kind of massage for bathers. The swimming

The gastronomic and wine offer of Hévíz and its surroundings is widely known and will certainly meet your expectations

season in Hévíz lasts 365 days a year, because the water temperature does not drop below 23°C even on the coldest days, while in summer it can reach 36-38°C. If you add to that the white water lilies, which are autochthonous to the lake, and the purple ones, which were brought from India, it is clear that swimming in Hévíz is a fairytale experience.

If you like an active holiday, Hévíz and its surroundings are an excellent choice for guests of all ages. Only 6 kilometers away is Balaton, the largest lake in Central Europe. Swimming

in the “Hungarian sea”, sailing, golf... the choice is up to you. The best way to get to know Lake Balaton is by bike, because thanks to the BalatonBike365 project, the lake is surrounded by 1,000 kilometers of well-maintained bike paths. There are 70 themed tours and 30 rest stops at your disposal, and a mobile application with a navigation system and a site with route planners will help you plan your day on four wheels.

After you have activated your body, it is time to “feed” your soul. Visit the Festetics Palace in Keszthely, an imposing neoclassical castle built at the begin-

ning of the 19th century, which was the model for the National Museum and many other buildings in Hungary. Its park, surrounded by a lake, is the largest English garden in Hungary, and it is the size of New York’s Central Park, so you can spend wonderful hours here in the embrace of nature. The palace keeps a secret archive of Hungarian freemasonry and the exhibited authentic artifacts will take you through the beginnings of Hungarian freemasonry and its connections with the Festetics family.

The gastronomic and wine offer of Hévíz and its surroundings is widely

known and will certainly meet your expectations, whether you are looking for a good restaurant or something more special. The nearby Badacsony is the pride of the Balaton wine region. Here, at the home of some of the biggest wineries of Hungary which is also called the “vineyard of giants”, a wine festival is held from July 14 to 30, so be sure to include it in your travel list. If you come to Hévíz a little later, don’t miss the Paloznak Jazzpiknic, which this year takes place from August 3 to 5.

https://visithungary.com/

Hévíz is also the largest biologically active, natural, thermal lake in the world, with an area of 4.4 hectares, surrounded by a 34-h ectare forest

OPENING NEW HORIZONS: MONTENEGRO WELCOMES ITS FIRST HYATT RESORT

Hyatt Regency Kotor Bay Resort debuts on June 1, promising an unparalleled fusion of luxury, tranquility, and natural beauty

The Krolbay company and the Hyatt Hotels Corporation hotel group announce the official opening of the Hyatt Regency Kotor Bay Resort on June 1 this year. This is the first Hyatt hotel in Montenegro, which will offer guests the opportunity to experience the picturesque landscape of the Bay of Kotor in an environment designed to provide perfect comfort with impeccable service

“After significant renovations and expansions, we are excited to open the new, transformed Hyatt Regency Kotor Bay Resort. This will mark the beginning of a new era of our development and work on promoting the tourist offer of our country. The arrival of Hyatt in Montenegro adds value to our country as a tourist destination, and we believe that we will give an incentive to others as well. Together, we continue to work in order to improve the offer and raise the level of services, so that in the years to come, they will remain one of the most

desirable tourist destinations”, said Saša Saveljić, chief executive of Krolbay d.o.o. The facility formerly known as Blue Kotor Bay Premium Spa Resort underwent a comprehensive transformation that started in November 2021

Hyatt Regency Kotor Bay Resort, located on Marco’s Cape, in a location recognized as a natural health resort, is the perfect place for rest and relaxation, in a unique atmosphere of harmony with nature

Contemporary, ecological design and harmony of external and internal spaces was the main focus in the process of creating the concept of this hotel

“We are pleased to have borrowed elements from nature in which we will offer a world of relaxation and peace to our guests, as well as members of the World of Hyatt loyalty program, whose members have the opportunity to experience the hospitality of a wellknown brand in a new destination for the first time.” Every corner of the resort has been conceived

and created to highlight the pure power of nature that surrounds the hotel, thus creating a stress-free experience for our guests”, said Saveljić

ACCOMMODATION

Hyatt Regency Kotor Bay Resort has 205 rooms, 21 premium suites and 26 deluxe suites that have been decorated with care, inspired by the dramatic yet sophisticated natural beauty of the Bay of Kotor. Twelve premium apartments have their own outdoor pool, while nine of them have a whirlpool on the terraces. The resort is complete with its natural beach, offering 2 outdoor and one indoor swimming pool

In addition to all of the above, the resort has a fully equipped fitness center, a room for yoga and pilates, as well as a spacious spa and wellness area, offering guests relaxation and enjoyment in peace with a unique view of the bay and the mountains. The spa concept is inspired by the well-known healing breeze of the bay, which is enriched with the scents of local herbs and conifers. Hyatt Regency Kotor Bay Resort has as many as seven restaurants and bars for culinary journeys and gourmet delights

The picturesque landscape, elegant design and innovative combination of local, regional and international flavors and products create a gastronomic paradise that will satisfy all guests’ senses. The meeting and event spaces within the resort span 500m2 and offer ideal venues for productive meetings and dream events for up to 160 guests, all with perfect organization and the unrivaled location of magnificent Boka Kotorska.

THE ARRIVAL OF HYATT IN MONTENEGRO ADDS VALUE TO OUR COUNTRY AS A TOURIST DESTINATION

CORPORAT

NEW DEFENDER

TThe new additions to the Defender brand offer more choice for Defender clients, whilst providing customary off-road capability and superior comfort. New Defender 130 Outbound is introduced to the Defender line up along with the 500 HP Defender 130 V8 and a new heritage-inspired County Exterior Pack for Defender 110.

COUNTY EXTERIOR PACK FOR DEFENDER 110

Those looking for enhanced personalisation on Defender 110 can specify the new County Exterior Pack. Inspired by the original Defender County, it features unique exterior elements, with a modern interpretation designed to celebrate the 4x4’s legendary heritage.

The County Exterior Pack is available for 110, in S, SE and HSE derivatives. County graphics along the doors and body sides are the most eye-catching addition, while illuminated treadplates welcome the driver and passengers with a unique County graphic. Eye-catching 20-inch alloys are available in two finishes, including Gloss White to complement the exterior pack’s signature aesthetics.

The available colour combinations include:

• Fuji White body with new Tasman Blue Contrast Roof and Tailgate, plus Tasman Blue gradient graphic decal and treadplate

• Santorini Black body with new Tasman Blue Contrast Roof and Tailgate, plus Tasman Blue gradient graphic decal and treadplate

• Tasman Blue body with White Contrast Roof and Tailgate, plus Fuji White gradient graphic decal and treadplate

A range of interior colour and material combinations are available, including Resist seats, Grained Leather and Windsor leather, all finished in Ebony – while an Acorn with Lunar interior is also available on Fuji White and Santorini Black vehicles.

Interior detailing includes tactile Robustec veneer, while the Cross Car Beam is available in Light Grey or White, carrying an element of the County Exterior Pack through to the interior.

to pack everything they need to get out and explore.

The ultimate expression of Defender’s breadth of talents, 130 Outbound is available exclusively with five seats and up to 2,516 litres (1,329 litres with row two seats in use) of space in the rear. It can tow up to 3,000 kg – meaning everything from jet skis and boats to caravans and trailers can be towed with ease.

Unique exterior design enhancements means Defender 130 Outbound stands out wherever it goes. Inside, clients can choose luxurious full Windsor leather or durable Resist fabric, offering tactile material options to best suit their lifestyle.

Unstoppable 4x4 capability is provided by Defender’s proven Intelligent All-Wheel Drive System and Terrain Response 2® while Electronic Air Suspension and Adaptive Dynamics are fitted as standard. Advanced offroad driving technologies ensure effortless and reassuring progress across any terrain, with the Electronic Air Suspension allowing up to 430mm of articulation and up to 900mm of wading.

Defender 130 Outbound is available with P400 petrol and D300 diesel Ingenium power. Both feature Mild Hybrid Electric Vehicle (MHEV) technology for optimum performance and efficiency.

The Defender 130 line-up is also expanding with the addition of a 5.0-litre supercharged V8 engine, offering a compelling combination of performance, cruising refinement and capability. Producing 500 HP and 610 Nm of torque, it powers Defender 130 from 0-100km/h in as little as 5.7 seconds.

The Defender 110 with County Exterior Pack, Defender 130 Outbound and Defender 130 V8 are available to order now at authorized retailer Auto Benussi.

DEFENDER 130 OUTBOUND AND DEFENDER 130 V8

New Defender 130 Outbound embraces the impossible with an unprecedented combination of luxurious interior space and allterrain capability. It brings even greater potential for overland exploration and enables those with active and adventurous lifestyles

ENJOY AT THE MENEGHETTI ESTATE IN ISTRIA

ine Hotel & Winery Meneghetti has prepared a special offer for this season.

This season take the side road that leads to the Meneghetti estate which is already widely known for the perfect symbiosis of nature and luxury.

It’s time to On this occasion, we would like to present a tailor-made package that includes four nights with breakfast in our luxury residences or villas, a rich breakfast, a guided tasting of three Meneghetti wine labels with traditional snacks, as well as complete relaxation in our SPA center.

For booking four nights, as a thank you for your loyalty, you get one night free. Take the path of nature in bloom and immerse yourself in a perfect fairy tale for all your senses. We are waiting for you!” says the Meneghetti Hotel.

Book your accommodation at: www.meneghetti.hr

AstraZeneca Balkans Internship Program 2023

We are thrilled to announce the launch of the AstraZeneca Balkans Internship Program 2023, offering exceptional learning and professional growth opportunities for aspiring individuals in the pharmaceutical industry.

AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases, and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. At AstraZeneca, we recognize that our people are our greatest asset and know what’s possible with a talented and diverse team that believes in what science can do.

Program Overview

Duration: Two weeks learning program, followed by 6-12 months internship in one or more of the departments in AstraZeneca Balkans Cluster

Starting: July 2023.

Location: One of the AstraZeneca offices in Bulgaria, Serbia and Montenegro, Croatia, and Slovenia

Eligibility: Last year of studies and graduate students pursuing relevant disciplines

Disciplines: Medical and Life Sciences, Pharmacy, Dentistry, Molecular Biology, Chemistry, as well as Engineering, Data Science, Business, Human Resources, Finance, Compliance, Communication

Reward: Paid internship

What’s in it for you?

Real-World Experience: Engage in meaningful projects in a company that contributes to the development of life-changing medicines and healthcare solutions, working alongside experienced professionals.

Mentorship and Guidance: Benefit from the support and guidance of dedicated mentors who will help shape your career and provide valuable insights into the pharmaceutical industry.

International Exposure: Be part of AstraZeneca's international network, collaborating with talented individuals from diverse backgrounds and cultures.

Skill Development: Enhance your skills through tailored training sessions, workshops, and seminars, fostering personal and professional growth.

Networking Opportunities: Connect with experts, leaders, and fellow interns through events and activities, building a strong professional network for the future

Potential Future Opportunities: Exceptional interns may be considered for full-time positions or further career opportunities within AstraZeneca

Flexibility: Have the possibility to choose between full time or part time internship and duration from 6 to 12 months.

Attractive remuneration: Be financially rewarded while building your capabilities.

Application Process

Share your resume, academic transcripts and a short motivation for being part of the program via e-mail:

• For Bulgaria: Reception.Sofia@astrazeneca.com

• For Serbia and MNE: jobs.serbia@astrazeneca.com

• For Croatia: jobs.croatia@astrazeneca.com

• For Slovenia: infosi@astrazeneca.com

Shortlisted candidates will be contacted for further assessment, which may include interviews and additional evaluations.

Successful applicants will be invited to the learning program and at the end of it, you will have the opportunity to apply for the different internship openings in the respective AstraZeneca local company.

Important Dates

Application Period: from 14th June until 23rd June 2023.

Shortlisting and Interviews: from 26th June until 30th June 2023.

Internship Induction / Learning program: Second week of July, exact dates to be confirmed to the shortlisted candidates.

Internship Program Duration: 6 or 12 months, starting from July-August 2023.

Note: AstraZeneca is an equal opportunity employer. We value diversity and inclusion in our workforce and encourage applications from individuals of all backgrounds.

Join us on this exciting journey as we strive to transform the lives of patients and make a positive impact on global healthcare. Apply for the AstraZeneca Balkans Internship Program 2023 and unleash your potential.

Veeva ID HR-3822, 062023, exp. 122023

Color Media Communications, publisher of Diplomacy&Commerce magazine and The Economist World Ahead for the region, including Croatia, in cooperation with its partner company Livit, gathered 30 CEOs, directors and managers at the Business Breakfast at the Esplanade Hotel in Zagreb. Special guest lecturer Richard Grieveson, Deputy Director at the Vienna Institute for International Economic Studies and Research Associate at the Diplomatic Academy of Vienna, answered a number of questions: How much of a crisis are we living, and how much of the crisis is fleeting. “In the time we live in, there is real danger of a nuclear war because two nuclear powers are currently at war, we are witnessing the creation of a new Cold War that is not like the previous one, but much more complicated and serious. On one side is the USA with its traditional allies, and on

the other is the China-Russia block. In terms of economy, Eastern Europe is currently experiencing greater growth and is resisting the crisis better than Western Europe, and its voice is being heard more,” Grieveson said. Croatia and Romania are leading the way in withdrawing funds from EU funds, and are recording higher than expected growth. The aim of the Working Breakfast was to analyze the situation mid-year and to hear predictions about what awaits us by the end of the year, so that businessmen can plan their business operations, said Boban Spasojević, the Project Director for Croatia. Ivan Vrdoljak, CEO of Livit, a partner with whom CMC is collaborating on the project, this year announced the 5th issue of The Economist magazine “Svijet u” and the traditional conference, while it is possible that they will be hosting a Gala dinner on the occasion.

BUSINESS BREAKFAST: HOW MUCH OF A CRISIS ARE WE LIVING, AND HOW MUCH OF THE CRISIS IS FLEETING

Boban Spasojević Project Director for Croatia, Richard Grieveson Deputy Director at the Vienna Institute for International Economic Studies and Research Associate at the Diplomatic Academy of Vienna, Peter Ferluga Country manager Balkans za DeLongi, Nataša Bagić Marketing manager De Longi Balkanas, Kata Barišić Pavlović Director of Zeptera Croatia, Ivan Vrdoljak Livit

Peter Ferluga Country manager Balkans za DeLongi

Richard Grieveson Deputy Director at the Vienna Institute for International Economic Studies and Research Associate at the Diplomatic Academy of Vienna Kata Barišić Pavlović Director of Zeptera Croatia

CELEBRATION OF SWEDISH HOLIDAY MIDSOMMAR T

his year, some 3000 revelers came to Opatovina park on Saturday 17 June for a celebration of Swedish holiday Midsommar, or the summer solstice, with much activities for kids, music, food, and fun. Swedish

celebration of Midsommar was organized for the third time in Zagreb by the Embassy of Sweden in partnership with Swedish and other companies, Zagreb Tourist Board and Zagreb Holding.

In the residence of Simon Thomas, the ambassador of Great Britain to Croatia, a formal reception was held to mark the first official birthday of the former Prince Charles since he became king. Normally, the birthdays of British monarchs are celebrated in May or June, regardless of when they were actually born, for example, Charles was born in No-

vember, and his late mother, Queen Elizabeth, on April 21. This tradition is more than 260 years long in order to hold the military parade in nice and sunny weather in otherwise quite rainy London. After His Excellency Simon Thomas and his wife Kristina welcomed the guests, mainly from the political life and business world, and other ambassadors in Zagreb.

KING’S BIRTHDAY PARTY AT THE BRITISH RESIDENCE IN ZAGREB

Samir-Ceric-Kovacevic

H.E. Simon Thomas Ambassador of Great Britain to Croatia

Mia Dimšić, Singer

Reiner Željko and H.E. Simon Thomas Ambassador of Great Britain to Croatia Ognian Zlatev Head of the EC Representation and H.E. Simon Thomas

IRELAND – The Emerald Delight

Road tripping through the land of enchanting landscapes and a thousand welcomes

LOVELY

NIKOLINA GOTAL @ShesGotall

Every country possesses a unique essence that can be encapsulated in a single word that captures its people‘s spirit, character and identity, a word that evokes emotions and conjures images of its landscapes. While these words only scratch the surface of each country‘s rich tapestry of cultures and complexities, they provide a glimpse into the unique experiences that await the curious traveller.

For Ireland, that word is „lovely.“ This word not only describes the captivating landscapes and spectacular scenery that Ireland is renowned for, but it also encompasses its people‘s warm hospitality, politeness and infectious joy. „Lovely“ embodies the rich history, lively traditions, vibrant music, and magnetic stories flowing through this remarkable land‘s veins. From the rolling green hills of the countryside to the dynamic atmosphere of traditional Irish pubs, there is always something lovely to be found.

„Lovely“ holds a special place in the hearts of Irish people. It is a versatile word that effortlessly weaves into everyday conversations, reflecting their genuine nature, zest for life and appreciation for the simple joys surrounding them.

of forgetting which side of the car to enter and I found myself in a comedy routine that entertained the locals. Navigating the left side of the roads was an adventure itself, the first of which brought me to the centre of Dublin.

DUBLIN – WHERE HISTORY MEETS MODERNITY

Ireland‘s largest city is one of Europe‘s most intimate capitals, the metropolis with a small-town feel that effortlessly blends tradition with modernity. Dublin‘s architectural diversity offers a visual narrative of its past and present, ranging from medieval structures to Georgian elegance and modern designs, with each style contributing to the city‘s unique character and charm, providing a glimpse into its rich heritage and evolution over the centuries. I started my walk in the iconic O‘Connell Street marked by the towering Spire towards the GPO Museum that commemorates the historical significance of the General Post Office building in Ireland‘s struggle for independence. During the Easter Rising 1916, it served as an HQ for the rebels and symbolised resistance against British rule. Dublin Castle and Trinity College are standing testaments to the resilience and intellectual brilliance of the Irish people. I was lucky to

BRAIN REWIRING

I landed in Dublin just 15 hours after booking the flight and my adventure started the moment I entered the passenger instead of the driver‘s side of the rent-a-car, realising that the steering wheel was on the opposite side. In the following days, my brain had a hilarious habit

visit Trinity College on graduation day. Christ Church Cathedral, the original Viking church dating from 1030, and St. Patrick‘s Cathedral are Gothic masterpieces with soaring spires, intricate stone carvings and pointed arches. I entered while the choir of children was rehearsing. Their ethereal voices soared

where every moment is sure to be absolutely

FOR IRELAND, THAT WORD IS „LOVELY.“ „LOVELY“ EMBODIES THE RICH HISTORY, LIVELY TRADITIONS, VIBRANT MUSIC, AND MAGNETIC STORIES FLOWING THROUGH THIS REMARKABLE LAND‘S VEINS.

through the cathedral‘s grandeur and blended in harmonious beauty, creating a truly mystical experience within the hallowed walls.

GUINNESS IS NOT THE BEST BEER. IT’S THE ONLY BEER.

The streets were pulsating with music, laughter and friendly conversations. The cobblestone lanes of Temple Bar led me to my first Irish pub with fantastic live music. I ordered a pint of Guinness, Ireland‘s famous dark brew. The bartender poured my beer slowly and with care and explained me that this technique of pouring Guinness is known as the „twopart pour“, essential to achieve its creamy head, smooth texture and enhance its rich flavours. As I enjoyed my perfect pint of iconic Irish beer, a man with a strong Irish accent explained: „The Guinness is not the best beer.“ „It’s not?” I asked. „It‘s the only beer!“ he smiled. It was the best I‘ve had so far.

BOHEMIAN RHAPSODY

The great thing about Ireland is that you can reach any part within just a few hours‘ drive. I didn‘t book any accommodation in advance. I wanted complete freedom and to go with the flow, so I decided to travel to the west coast and spend the night in Galway.

Known as the City of the Tribes for its rich medieval past, Galway is ideal for travellers like me who are seeking an authentic Irish adventure. The city intrigued me with its dynamic bohemian vibe, rich cultural heritage, and idyllic coastal landscapes. Its cobblestoned streets are filled with music, culture and talented street performers. Vivacious Latin Quarter, quirky shops, colourful murals, lively pubs, cafes and restaurants with traditional Irish dishes create an eclectic ambience that draws artists and free spirits. Galway offers diverse dining experiences, but nothing thrilled me as the bustling Street Market at St. Nicholas Church. Every meal I tried was literally a bohemian rhapsody. Above all, the Galway‘s well-known oysters and chocolate brownies - the best I‘ve ever had. „Two more, please, for my trip towards the most iconic Irish destination.“

EMBRACING THE WILD ATLANTIC WAY OF LIFE

A visit to the Cliffs of Moher is a journey into the heart of nature‘s grandeur, where 214 m towering cliffs, crashing waves, and breathtaking views converge. As I

walked along the well-maintained pathways along the cliff edges and marvelled at the sheer magnitude of this 8 km long majestic natural wonder, its hidden coves and sea stack unveiling every step of the way, I got more speechless. Not only by the raw power of savage beauty surrounding me but also by the mesmerising sounds of seabird colonies dotting the cliffs, mighty waves and sharp wind blowing from the Atlantic. I was standing on the Edge of Greatness, with all my senses awakened. Once again, I became so humbled before Mother Earth.

On my way to Killarney, I stopped at the Burren National Park, known for its unique limestone landscapes and had a perfect sunset picnic sitting on the rocks.

KILLARNEY – THE NATURE’S PLAYGROUND

I don‘t know who was more surprised, me or the waitress in the Killarney traditional restaurant the following morning when I tasted my first Irish coffee. For me, Irish coffee represented a flavoured coffee with milk. I wasn‘t aware that Irish coffee is, in fact, a solid alcoholic cocktail of hot coffee, Irish whiskey, sugar and cream. The strength of my „coffee“ changed my plans and, instead of driving, I decided to walk and explore the city before heading towards the astonishing Killarney National Park. As the effect loosened, I visited the iconic highlights of this UNESCOdesignated biosphere comprising three islands, sparkling lakes and waterfalls, surrounded by vast mountains and ancient forests. It‘s the best-known tourist destination and the most written-about place in the land for a reason.

DUBLIN CASTLE AND TRINITY COLLEGE ARE STANDING TESTAMENTS TO THE RESILIENCE AND INTELLECTUAL BRILLIANCE OF THE IRISH PEOPLE.

“A DAY OUT OF KERRY IS A DAY WASTED”

Finally, the famous Irelands treasure – The Ring of Kerry. A 179 km circular driving route that offers beautiful and rugged coastal views overlooking the Atlantic Ocean. A winding road led me to several picturesque towns and villages with dazzling beaches, Sneem, Waterville and Cahersiveen, where I witnessed one of the most beautiful sunsets before the epic fresh seafood dinner in O‘Neills The Point. This small restaurant runs in the family since 1800. Bridie, the owner and the kindest and most wonderful lady I have met on my journey served me. A woman my age that was having dinner with her father invited me to sleep over so I wouldn‘t have to drive to Dingle, but my hotel was booked earlier, so I decided to leave.

DINGLE PLEASURES

I woke up in a gorgeous original Irish boutique hotel in Dingle and settled to take it easy and enjoy the day, open for whatever came my way. After a walk around this charming town filled with colourful buildings and flowers, it was finally time for the legendary fish and chips and their popular onion rings at the little coastal restaurant. Over the same dish and a glass of fresh milk, a bus driver Roy told me many stories about past and present life in Ireland.

I dipped in the enchanting atmosphere and found a little pub with locals playing typical Irish music on traditional instruments, Irish flute and banjo, lubricating their vocal cords with a pint, two or five of Guinness. This was one of the most authentic experiences I had, but Cork was waiting for me and I wanted to stop at Gap of Dunloe, a narrow mountain pass forged by glacial flows, so I had to leave.

A Toast to Tradition and the Legacy of Irish Whiskeys

I met Cork on a memorable night in a cosy pub, talking to the friendly locals and trying out the rich flavours of Irish whiskeys an experienced pub manager recommended. Cork is the culinary capital of Ireland, a city that combines the magic of its historic landmarks, the warmth of its people, and the flavours of its legendary whiskeys.

After enjoying the serene atmosphere of the stunning St. Fin Barre‘s Cathedral the next day, I ventured to a food lover‘s para-

dise - The Victorian English Market with the best and fresh products from all over the country. I wandered through the vibrant stalls, engaging in lovely conversations with ginger vendors. I always had a thing for gingers! One offered me the reputable spicy beans the Irish prime minister buys every Saturday. I bought a bunch of traditional delights for affordable prices and enjoyed a delicious Irish breakfast before continuing my ride through the scenic countryside. I stopped at the historic town of Kilkenny to explore the Castle and roam its charming medieval streets.

A JOURNEY BACK IN TIME

Perched on a hilltop in County Tipperary, Ireland‘s crown jewel – the iconic Rock of Cashel, also known as St. Patrick‘s Rock, stands as a glorious testament to the country‘s rich history and architectural splendour, demonstrating a collection of medieval structures - a stunning cathedral, a round tower and a 12th-century castle. I was blown away by the ancient ruins‘ intricate stonework and the surrounding countryside‘s panoramic views.

It was a journey back in time that absorbed me in Ireland‘s fascinating past and left an indelible mark on my travel memory. I immersed myself in the culture and language of the land, embracing the word „lovely“ into my vocabulary. As of now, this word will remind me of the world‘s beauty, the warm hearts of Irish people, and the enduring spirit of their hard land. A small word that left an indelible mark on my soul and a smile on my face. Lovely, isn‘t it?

PERCHED ON A HILLTOP IN COUNTY TIPPERARY, IRELAND‘S CROWN JEWEL – THE ICONIC ROCK OF CASHEL, ALSO KNOWN AS ST. PATRICK‘S ROCK

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