October/November - 2023 » ISSUE No. 49. » FREE COPY
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DC AWARDS AND 6TH BIRTHDAY OF DIPLOMACY&COMMERCE MAGAZINE
RELATIONSHIPS BASED ON SHARED VALUES H.E. OLE HENRIK FRIJS-MADSEN Ambassador of Denmark to Croatia
SEVERAL INNOVATIVE MEDICINES AND NEW GENERATION THERAPIES TO CROATIA IN RECENT YEARS VIKTORIJA ZADRO HUML General Manager for Croatia, Slovenia, Bosnia & Herzegovina at Takeda
20 YEARS FOR THE BENEFIT OF PATIENTS PROF. SINIŠA TOMIĆ, PHD Director of HALMED
FIND OUT WHO WAS AT THE 6TH BIRTHDAY OF OUR MAGAZINE
WE ARE DEDICATED TO TRANSFORM THE LIVES OF PEOPLE AFFECTED BY RARE DISEASES VLADKO BORIĆ, Business Unit Director Rare Diseases AstraZeneca Balkans
Health
INNOVATIVE MEDICAL THERAPIES
A JOKE ABOUT THE ROMANIANS
BOBAN SPASOJEVIĆ, Magazine Director Croatia and Editor in Chief
FOREWORD
ROBERT ČOBAN Director
boban@diplomacy andcommerce.hr
VLADIMIR DUDAŠ Centrobiro Art Director
ROBERT ČOBAN Director
TOMISLAV SMOLJANOVIĆ Photos
GORANKA MILOŠEVIĆ Translation
Predstavnik za RH
Aspekt obrt za savjetovanje
he last time I was in Transylvania in June 2000, I witnessed Romania’s slow and painful recovery from the wounds left by Ceausescu’s reign. Outside Srpska Crnja, merely a dozen meters from the border on the Serbian side – we passed the neglected Neuhausen Castle. We passed the almost deserted border crossing and immediately noticed that Transylvania looks completely different today. The places we passed through on our way to Sibiu, starting from Jimbolia just after the border, are nicely decorated, almost all the houses are freshly painted, the roads are new and wellmaintained. Jimbolia, which was then mainly populated by Germans, was part of the Kingdom of Serbs, Croats and Slovenes in the period from 2019-2024, when it was exchanged for a couple of border villages with a Serbian majority. Miloš Crnjanski harshly criticized
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the then decision of the authorities in Belgrade to exchange the progressive Jimbolia for a few villages as unreasonable and strictly ethnically motivated. There are a few important things that distinguish Sibiu, but also the entire Transylvania and Romania, from the states created by the breakup of Yugoslavia. First, unlike Tito – Romanian Communists didn’t expel the local Germans. A small number of them retreated with the German troops in 1944, when they left the Eastern Front, and everyone else stayed even after 1945. Results of the census are a testimony to this – the 1941 census showed that 23,574 Germans lived in Sibiu, while the 1956 census had 24,656 Germans. The Germans left only after the fall of Ceausescu, when they were allowed to leave the country, so there were only 5,605 of them in the 1992 census. Their numbers continue to decline and it is estimated that there are now around 1,000 of them in the city, but they are still very influential. They even have two of their daily papers: “Siebenbürgische Zeitung” and “Hermannstädter Zeitung”. Another thing that distinguishes us is the fact that almost all the Jews here survived World War II, while, after the Holocaust, our country was left with less than 10% of the pre-war number. The 1930 census showed that there were 7,264 Jews in Timisoara, while 26 years later, in 1956, the census showed a slightly smaller number – 6,700. During the 1960s and 1970s, Ceausescu allowed them to emigrate to Israel, so in 1977 there were only 1,629 of them, and today there are only 111 (the 2021 census).
The act that they almost completely preserved the very advanced communities like the German and Jewish community, speaks to a good extent about the civilizational differences between our rulers and theirs in the past eight decades. If we add to this the fact that the current president of Romania, who is serving his second term (he won the 2014 and 2019 elections), is an ethnic German Klaus Werner Iohannis – the differences between us are becoming insurmountable. Before that, Iohannis was the Mayor of Sibiu for 12 years. We should also note that Iohannis, a German, was the Mayor of Sibiu where Orthodox Romanians make for 90% of the population, and he was later twice elected as the president of Romania, where Orthodox Romanians also make for 89% of the population. Just try and imagine if, in the 21st century – a representative of a minority that makes for less than 2% of the population is elected as the mayor of Osijek, Sombor or Tuzla for 12 years, and then that same man wins the presidential elections twice. As we travel to Timisoara, I was thinking about how the Romanians, a nation that we so often underestimated unfairly in our jokes – proved that they are a great nation that returned to the community of European societies very quickly after the four decades of “abyss” under the Communist reign, while countries west of their borders are still discussing the issues from the 19th and the first half of the 20th century.
i usluge
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FORECAST
European Union Autumn 2023 Economic Forecast: A modest recovery ahead after a challenging year higher interest expenditure. Consequently, the EU general government deficit is projected to decline slightly in 2023, to 3.2% of GDP. Continued restraint in discretionary fiscal support is expected to further reduce the EU public deficit to 2.8% of GDP in 2024 and to 2.7% in 2025. The main driver of this decline is set to be the sizeable reduction in energy-related measures next year and their phase out in 2025. The EU debt-to-GDP ratio is projected to continue to decline in 2023, to 83%. This is supported by high inflation, while higher interest rates on new debt issuances raise interest expenditure only gradually given the long average maturity of public debts in the EU. In 2024 and 2025, the debt ratio is forecast to broadly stabilise above the 2019 level of around 79%.
he European economy has lost momentum this year against the background of a high cost of living, weak external demand and monetary tightening. While economic activity is expected to gradually recover going forward, the European Commission’s Autumn Forecast revises EU GDP growth down compared to its summer projections. Inflation is estimated to have dropped to a two-year low in the euro area in October and is set to continue declining over the forecast horizon.
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GROWTH HAS LOST MOMENTUM, BUT A REBOUND IS STILL EXPECTED
The latest business indicators and survey data for October point to subdued economic activity also in the fourth quarter of this year, amid increased uncertainty. Overall, the Autumn Forecast projects GDP growth in 2023 at 0.6% in both the EU and the euro area, 0.2 percentage points below the Commission’s summer forecast. Economic activity is expected to gradually pick up as consumption recovers on the back of a steadily robust labour market, sustained wage growth and continued easing of inflation. Despite tighter monetary policy, investment is projected to continue increasing, supported by overall solid corporate balance sheets and by the Recovery and Resilience Facility. In 2024, EU GDP growth is forecast to improve to 1.3%. This is still a downward revision of 0.1 pps. from the summer. In the euro area, GDP growth is projected to be slightly lower, at 1.2%. In 2025, with inflation and the drag from monetary tightening subsiding, growth is expected to strengthen to 1.7% for the EU and 1.6% for the euro area. INFLATION TO CONTINUE EASING AFTER FALLING TO TWO-YEAR LOW
Inflation remains on a downward trend. It is estimated to have declined to 2.9% in the euro area in October, from its 10.6% peak a year ago. This marks its lowest level since July 2021. While the moderation in the past year was mainly driven by the sharp fall in energy prices, it has now become increasingly broadbased across all main consumption categories, beyond energy and food. As monetary tightening works its way through the economy, inflation is set to continue declining, though at a more moderate pace, reflecting a slower, but more broadbased, easing of inflationary pressures in food, manufactured goods and services. Headline inflation in the euro area is projected to fall from 5.6% in 2023 to 3.2% in 2024 and 2.2% in 2025. In the EU, headline inflation is set to decrease from 6.5% in 2023 to 3.5% in 2024 and 2.4% in 2025. 4
THE EUROPEAN COMMISSION’S WINTER 2024 ECONOMIC FORECAST WILL UPDATE THE GDP AND INFLATION PROJECTIONS IN THIS PUBLICATION AND IS EXPECTED TO BE PRESENTED IN FEBRUARY 2024. LABOUR MARKET TO REMAIN RESILIENT
The EU labour market continued to perform strongly in the first half of 2023, despite the slowdown in economic growth. In the second quarter, activity and employment rates in the EU reached their highest level on record, and in September the unemployment rate remained at 6% of the labour force, close to its record low. Although latest information from surveys points to some cooling and some Member States have seen an uptick in unemployment, the labour market is set to remain resilient over the forecast horizon. Employment growth in the EU is projected at 1.0% this year, before easing to 0.4% in both 2024 and 2025. The unemployment rate in the EU is expected to remain broadly stable at 6.0% in 2023 and in 2024, and to edge down to 5.9% in 2025. Real wages are expected to turn positive as of next year on the back of continued nominal wage growth and declining inflation. PUBLIC DEFICITS DECREASE AS FISCAL SUPPORT IS PHASED OUT
The phase-out of pandemic-related temporary measures, a reduction in subsidies to private investment and a lower net budgetary impact of energy-related measures are expected to offset the pressure on the fiscal balances from a less favourable economic environment and
RISKS AND UNCERTAINTY INCREASE AMID GEOPOLITICAL TENSIONS
Uncertainty and downside risks to the economic outlook have increased in recent months amid Russia’s protracted war of aggression against Ukraine and the conflict in the Middle East. So far, the latter’s impact on energy markets has been contained, but there is a risk of disruptions to energy supplies that could potentially have a significant impact on energy prices, global output and the overall price level. Economic developments in the EU’s major trading partners, especially China, could also pose risks. On the domestic side, the transmission of monetary tightening may weigh on economic activity for longer and to a larger degree than projected in this forecast, as the adjustment of firms, households and government finances to the high interest rate environment could prove more challenging. Finally, extreme weather events like heatwaves, fires, droughts and floods, which have been raging across the continent and beyond with increasing frequency and scope, illustrate the dramatic consequences that climate change can have not only for the environment and the people affected, but also for the economy. NEW CANDIDATE COUNTRIES COVERED FOR THE FIRST TIME
This Autumn Economic Forecast for the first time covers Bosnia and Herzegovina, Moldova and Ukraine, to which the European Council granted EU candidate status last year. In Ukraine, the economy has shown remarkable resilience in 2023. Growth is forecast to reach 4.8% in 2023, 3.7% in 2024 and 6.1% in 2025, after collapsing by 29% in 2022 following Russia’s full-scale invasion. This rebound can be attributed to exceptional harvests and government stimulus underpinned by the unwavering support of international partners, as well as to the authorities’ commitment to ensure macrofinancial stability.
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DARE TO DREAM, DARE TO BE YOURSELF, DARE TO BE THE CHILD OF THE 21 ST CENTURY
BRIGHT HORIZONS INTERNATIONAL BRITISH SCHOOL
Thematic, creative curriculum Clear process of learning STEAM Extracurricular activities Strong links between home and school Top Humanities school award
A: Sveti Duh 122, 10000 Zagreb, Croatia W: britishschool-zagreb.hr P: +385 1 374 5146 M: +385 91 537 9711 E: info@britishschool-zagreb.hr
INTERVIEW
Relationships based on shared values
Denmark and Croatia share common interests in various policy areas, visible and less visible, including security, defence, trade, transport, green transition and cultural exchanges. H.E. OLE HENRIK FRIJS-MADSEN Ambassador of Denmark to Croatia
.E. Ole Henrik Frijs -Madsen, Ambassador of Denmark to Croatia, reveals to Diplomacy&Commerce magazine the plans for Denmark’s participation in COP28. About investments in Croatia, but also how he sees the EU in ten years find out in the rest of the interview.
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How do you assess the current relations between Croatia and
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Denmark, having in mind that both countries are members of the EU and NATO. Where do you see room for improving cooperation?
Improving cooperation is a constant in diplomacy and several avenues are being explored: Trade and Economic Collaboration: Enhancing bilateral trade relations is achieved by identifying sectors for increased collaboration and investment. Exploring these opportunities leads to establishment of joint ventures in various fields i.e.
technology, logistics or renewable energy. These elements strengthen economic ties. Cultural Exchanges and Public diplomacy: Engaging in and facilitating more cultural exchanges, collaborations between universities, conference platforms, actors in culture or NGO sector and think tanks, foster mutual understanding and people-to-people connections. We learn more and more about our societies and those roots we have established 31 years ago are being deepened.
Security and Defence Cooperation: Strengthening collaboration within NATO frameworks by participating in joint military exercises, sharing best practices in defence technology and enhancing security in a physical sphere but also combating fake news online are beneficial for both of our states. Environmental Initiatives: Both countries have shown commitment to environmental sustainability. Collaborating in the field of green technologies, sharing best practices in sustainability and jointly ad-
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INTERVIEW
dressing climate change issues are at the core of our current affairs. Diplomatic and Political Dialogue: Recent high-level visits, i.e. visit of the PM of Denmark Ms. Mette Frederiksen to Rijeka and Zagreb, diplomatic dialogue and exchange of visits between other officials is further contributing to a better understanding of each other’s perspectives and priorities, leading to stronger cooperation in afore mentioned domains. As relationships between nations evolve over time, it’s essential for Croatia and Denmark to continually assess areas where collaboration could be deepened or expanded for mutual benefit within the context of their EU and NATO memberships. It seems that the political relations of the two countries are at the highest possible level. When we talk about the economy, what is the interest of investors to invest in Croatia and in which areas? What do the numbers show us when we talk about the economy (imports, exports, investments, tourism...)?
Talking in general terms, we have examined Croatian market and potentials and agreed on the following areas. Renewable Energy: There is a growing interest in renewable energy projects, including solar and wind energy, as Croatia aims to increase its share of renew-
THE EU WILL VERY PROBABLY WITNESS EXPANSION WITH NEW MEMBER STATES JOINING, POTENTIALLY FROM THE WESTERN BALKANS OR EASTERN EUROPE, PROVIDED THEY MEET THE NECESSARY CRITERIA AND REFORMS.
able energy sources in its energy mix. This goes hand in hand with many highly specialised Danish companies with many years in research and development of renewable energy technologies which are tested and proven. Infrastructure: Investments in infrastructure development, including transportation, ports, railways and logistics, are areas where there is room for growth and improvement. At the same time, we have steady and successful companies operating in Croatia in Manufacturing: These are in our view stable industries in Croatia with highly skilled labour, which offer many opportunities. If the skill level is leveraged with still reasonable operating costs compared to some Western European countries, the formula for success is complete. What projects and plans of the Embassy can you reveal to us that concern the improvement and consolidation of cooperation in the fields of culture, education, etc.?
The embassy engagement will continue in its usual three pillar approach: Cultural Exchanges: Organizing cultural events, exhibitions, film festivals, to promote Denmark’s culture, heritage and recent achievements. This involve showcasing Danish literature for example where we have this year had a promotion of a first CroatianDanish book of poems by Danish author Inger Christensen. Also, we 7
ZAGLAVLJE INTERVIEW
have had a unique opportunity to host a world famous war photographer Jan Grarup who held lectures and presented his recent works in Zagreb and Rovinj. Public diplomacy: The embassy was also a proud partner of Zagreb DOX and Zagreb film festivals displaying Danish movies. The icing on the cake for us this year was extensive cooperation with the city of Pula, uncovering joint historic ties through opening an exhibition of a Danish admiral Hans Birch Dahlerup but also hosting guests from Denmark who participated in a sustainable initiatives tour, Green Together exhibition opening and a panel discussion focusing on green transition and reducing our CO2 footprint. For the later part, we will continue into 2024. to use public diplomacy to facilitate and engage Croatian public especially in the fields of sustainability to promote mutual understanding and awareness of each other’s need to fight climate change. Third and not the least, Trade: The embassy will continue to provide assistance to Danish companies operating or planning to operate in Croatia for the mutual benefits of deepening our trade ties. Which problems would you single out as the biggest in Europe, and what are the common policies to solve them?
Europe faces a range of complex challenges, and identifying the “biggest” problems can vary based on perspectives. However, some prominent issues often highlighted include: Migration and Refugee Crisis: Managing the influx of migrants and refugees, ensuring humane treatment, fair distribution across countries, and addressing the root causes driving migration are critical challenges. Climate Change and Environmental Sustainability: Mitigating the effects of climate change, transitioning to renewable energy, and adopting sustainable practices to preserve the environment are significant concerns. Security: Addressing security threats, both internal and external, including terrorism, cyber threats, and hybrid warfare, remains a priority. Demographic Shifts: Aging population in some European countries and declining birth rates pose challenges for social welfare systems and economic productivity. Strategic autonomy: Europe will be increasing its efforts to secure its own autonomy in the broad sense. That goes for energy, R&D, critical 8
THIS YEAR DENMARK GOES TO COP28 WITH A HISTORICALLY STRONG REPRESENTATION. infrastructure, etc. We can expect more production to be near-shored or home-shored in the future. From this perspective the Corona pandemic – and our lack of own equipment, masks etc. - was a wake-up call for Europe. Solving these complex challenges requires a coordinated and comprehensive approach involving not only our governments but also civil society, businesses, and individuals working together within Europe and on the global stage. Flexibility, adaptability and a commitment to shared values and cooperation are essential to effectively tackle these issues. How do you see Europe and the EU in 10 years?
Despite the challenges mentioned, I am a firm believer in EU on all levels. In 10 years I do see a couple of main EU drivers progress; EU Expansion: The EU will very probably witness expansion with new member states joining, potentially from the Western Balkans or Eastern Europe, provided they meet the necessary criteria and reforms. Technological Advancements: Eu-
rope could be at the forefront of technological innovation, particularly in areas like renewable energy, digitalization and healthcare. Investments in research and development should be able to propel Europe’s position in global tech competition. Climate Leadership: The EU is likely to continue leading efforts to combat climate change, with more ambitious targets for carbon neutrality and sustainable practices across industries. Reforms and Integration: The EU might undergo reforms to strengthen integration, potentially in areas of defence and migration, to foster greater unity among member states. Geopolitical Role: Europe may aim to establish a more assertive geopolitical role globally, especially in technology and services, potentially increasing its autonomy. Europe is still to tackle social and demographic changes: It’s demographic landscape is evolving further, impacting policies related to aging populations, migration, and workforce dynamics. Overall, the EU’s trajectory in the next decade will likely be shaped by
its ability to adapt to evolving challenges, capitalize on technological advancements, foster internal cohesion, and maintain its commitment to shared values while navigating a rapidly changing global landscape. Danish participation in COP28 started at the end of November. What can you tell us about it?
As being a serious international technology provider and one of the most vocal countries to push for the fulfilment of the Paris agreement, Denmark goes to COP28 with a historically strong representation. As part of the largest ever Danish business delegation to the COP, Danish companies, organizations and investors are heading to the United Arab Emirates end of November to influence the future green course at COP28. Together with the Ministry of Climate, Energy and Supply, the Ministry of Foreign Affairs, Danish Industry and public-private partnership organisation State of Green, the Danish delegation will promote the pavilion were more than 40 events will take place. All with an eye to strengthening future public-private climate efforts. Thereby we ensure that Danish companies’ green initiatives are exposed to international players during COP28.
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DIPLOMACY & COMMERCE PRESENTS
Health FO C US ON
INNOVATIVE MEDICAL THERAPIES
I N N O VA T I V E M E D I C A L T H E R A P I E S
20 YEARS FOR THE BENEFIT OF PATIENTS We are celebrating two important jubilees this year – it’s been 20 years since HALMED was established as a regulatory body for medicinal products and medical devices, and 10 years since HALMED started taking part - as a full-time member – in the work of European regulatory network and in the implementation of European procedures. INTERVIEW
hat we could highlight as a challenge is the complexity of the regulatory system for medicines at the European level, but this is exactly what makes that system so solid. I believe that we have a very good system, which certainly has room for further improvements, says Prof. Siniša Tomić, PhD, director of the Croatian Agency for Medicinal Products and Medical Devices, for Diplomacy&Commerce (Focus on health). HALMED actively participates in the registration procedures of innovative medicines, i.e. granting approval for placing medicines on the market. Since
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PROF. SINIŠA TOMIĆ, PHD Director of HALMED
innovative therapies are approved through a common procedure for the entire European Union, our experts are increasingly involved in these procedures, Mr. Tomić adds. HALMED celebrates 20 years of existence this year. What would you single out as the greatest challenges over the past two decades, and what would you point out as the greatest achievement of the Agency?
Today, two decades after its establishment, HALMED is recognized based on its work as a quality agency committed to
its public health role, and HALMED‘s activities in many segments are recognized as good practice not only on a European, but also on a global scale, and we should certainly be very satisfied with this. We can rightfully say that we have an extremely effective regulatory system for medicines in Croatia today. We have a series of accreditations that allow us to conduct procedures for supervision and inspection of the quality of medicines, not only in Croatia but also in Europe and the rest of the world. In an increasing number of drug approval procedures in the EU, manufacturers choose Croatia
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as the leading member state in decentralized approval procedures, and we are increasingly more active in procedures where the drug is approved centrally for the entire EU and in procedures where the EU evaluates the safety profiles of drugs. Also, next year we will mark the 50th anniversary of the establishment of the drug safety monitoring system in Croatia, while, just to compare, the World Health Organization‘s umbrella Program for International Drug Monitoring has only existed for six years more. HALMED inherited the existing pharmacovigilance tradition in Croatia, and continued to develop it, achieving notable success. Recently, the activities of medicines shortages management have become more intense. This is an extremely dynamic process where an occasional standstill can happen, for a whole number of reasons. With our commitment, we strive to ensure the most efficient management of possible shortages and, with the implementation of appropriate mechanisms, ensure continuous supply of the market. It is important to emphasize that in everything we do, the well-being of patients is at the center all the time. Protecting the health of all users of medicines and medical devices is our basic mission, and we will continue to act in this direction. I am glad to say that HALMED successfully copes with all challenges and continuously improves its expertise. Over the course of these years, we have maintained the quality of our work despite the increasing number of procedures we undertake both nationally and at the European level, which is certainly an indication that we are on the right track!
They regularly turn to us in search of information in the field of medicines, and we successfully answer their questions. We recognize the importance of providing information and educating patients on issues important to their health. I believe that with the provision of new information based on the latest scientific achievements and evidence, as well as with further monitoring of medicines, citizens’ confidence in medicines and the health system in general will increase.
What are the most common problems you face and how far does Croatia keep up with the world when it comes to medicines, treatment and the health system in general?
Given our public health role, we are constantly engaged in finding solutions to achieve the sustainability of our regulatory system. All the time, we apply new ways of optimizing and rationalizing administrative procedures, because the time we save to the users of our services also means saving resources. In this way, we are trying to facilitate the position of manufacturers of healthcare products, i.e. the holders of approval, in this economic situation, bearing in mind the patients as the end users who need to ensure the availability of effective and safe therapy. I would highlight informing and conducting public campaigns on issues of interest to public health as a field where new strides can always be made, especially in the light of increasing patient awareness of the importance of health information, as well as the potential of new technologies and platforms. Our patients are increasingly proactive and informed, primarily thanks to new technologies.
HALMED has been nominated as the chief rapporteur in the process of innovative drug approval, which is a great recognition for Croatia and a confirmation of our quality among much larger member states.
We know that innovative therapies are important for people’s health, but to what extent do those for whom they are intended actually know that they exist? What is the role of the doctor, you as an institution, the public…?
HALMED conducts intensive cooperation with other stakeholders of the European regulatory system for medicines, such as the European Medicines Agency, the European Commission and the Council of Europe, as well as with stakeholders from the Croatian health system - the Ministry of Health, the Croatian Institute for Health Insurance, the Croatian Institute for Public Health and others. To the users of our services, i.e. the pharmaceutical industry and the applicants, we provide education and conferences intended at bringing the procedures we conduct even closer to them, encouraging them to better understand them and providing them with a perspective from our point of view, which can be useful to them in submitting new applications. In this way, the procedures related to the approval of medicines are
optimized and their arrival on the market is accelerated. Educations from our scope of action that we hold for doctors and pharmacists strive to get as close as possible to the healthcare worker who is closest to the patient. Likewise, we have intense and direct cooperation with patients and their associations, and this is an extremely important relationship with civil society that we will continue to nurture and develop. In addition, we ensure availability and open access to information for all healthcare workers and the general public. HALMED promptly informs healthcare workers, as well as other participants in the healthcare system and the general public in Croatia, of all news related to the use of innovative, as well as all other approved drugs, through a series of direct communications. What are the standards for approving innovative therapies/ medicines?
Before reaching the market and becoming available to patients, all medicines go through extensive tests and approval procedures that check whether they meet the strict requirements of quality, effectiveness and safety of use. As a rule, innovative medicines are approved by the so-called centralized marketing authorization procedure, valid for all EU member states, which is under the jurisdiction of the European Commission and the European Medicines Agency. In this procedure, the European Medicines Agency carries out a scientific expert evaluation, and based on this 11
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evaluation, the European Commission grants them a marketing authorization that is valid for all EU member states. This authorization procedure in the EU is mandatory for cancer treatment drugs, as well as for drugs for the treatment of HIV/ AIDS, diabetes, neurodegenerative diseases, autoimmune diseases and other immune dysfunctions and viral diseases; medicines obtained through biotechnological procedures (e.g. genetic engineering), medicines for advanced therapy (gene therapy, somatic cell therapy or tissue engineering) and medicines for the treatment of rare and serious diseases (so-called “orphan medicinal products”). HALMED evaluators participate in the mentioned procedure as members of EMA committees and working groups. What are the procedures when the Agency determines which drug will be approved for marketing? And what is the role of large pharmaceutical companies here?
Before the drug becomes available to patients, it goes through a complex path of development and numerous researches. Only a small fraction of the tens of thousands of substances that are investigated each year prove promising enough to continue their development and conduct non-clinical and clinical trials. An even smaller part proves to be really successful in treatment and is ultimately approved for marketing. During nonclinical trial phase, the manufacturer examines the effect of the drug in the laboratory by conducting pharmacological, pharmacokinetic and toxicological tests of the drug on animals, cells, tissues and other models. If the data in these trials prove to be satisfactory, clinical trials on humans are then carried out. Only after all these steps have been successfully completed, the company that develops and tests the medicine submits a request for marketing authorization. 12
The drug approval process is an extremely demanding and complex procedure in which the competent regulatory body carries out a scientific and professional evaluation and, only if it is confirmed that the medicine is effective, safe for use and of appropriate quality, it gives approval for placing the medicine on the market.
In Croatia, medicines are placed on the market based on the approval of HALMED or the approval of the European Commission. HALMED approves medicines for Croatia through a national procedure, where the medicine is placed exclusively on the Croatian market, and through joint European medicine approval procedures, where the medicine is approved for several member states at once. On the other hand, the Commission grants approvals for medicines in the so-called centralized procedure, by which the medicine is simultaneously approved for all member states of the European Union, including Croatia. The Commission grants approval based on an assessment conducted by the European Medicines Agency, in which experts from HALMED are very actively involved. This assessment is made according to pre-defined criteria and established norms and standards in Croatian and European regulations and guidelines connected to medicines, and according to the latest scientific findings. This ensures that only the medicines that have passed all the necessary tests and approval procedures by the regulatory authorities and that are thus proven to be effective, safe and of appropriate quality, are available to patients. In what direction are modern therapies developing, primarily in terms of prices? They are quite expensive. Can we expect these prices to be more affordable and thus more available the near future?
Innovative drugs bring new hope and represent important advances in therapeutic options for patients, especially those suffering from rare and serious diseases for which until recently there was no cure. However, at the same time, they represent a challenge for national health systems that need to ensure timely health care and the availability of
these, as a rule, very expensive drugs. An important role here is played by the Croatian Institute for Health Insurance, which implements several financing models for particularly expensive medicines. In the regulatory sense, there are different ways to indirectly and directly reduce costs for producers, i.e. holders of approval, for example, the optimization of administrative procedures that we implemented at HALMED. Also, the European Medicines Agency has launched the PRIME initiative, which is based on improved interaction and early dialogue between regulatory authorities and drug manufacturers to optimize development plans and speed up evaluation, so that these drugs can reach patients earlier. This initiative shortens the time it takes for certain medicines to reach the market, which consequently leads to a reduction in costs for manufacturers and could ultimately affect the lowering of medicine prices. This helps patients to benefit from therapies that can significantly improve their quality of life as early as possible. What would you single out as the most important segments of your business in the sense of innovative therapies?
HALMED actively participates in the registration procedures of innovative medicines, i.e. granting approval for placing medicines on the market. Since innovative therapies are approved through a common procedure for the entire European Union, our experts are increasingly involved in these procedures. I am satisfied with what has been achieved and that I can say that our experts are recognized as extremely high-quality evaluators, completely equal to colleagues from other European countries. I can exclusively confirm to you that HALMED has been nominated as the chief rapporteur in the process of innovative drug approval, which is a great recognition for Croatia and a confirmation of our quality among much larger member states. It is important to emphasize that, especially with new drugs, it is necessary to ensure their faster access to the market and to patients. Through various European initiatives of which we are a member, mechanisms are being developed to ensure the availability of various therapies. In fact, a large part of our activities is aimed at harmonizing, aligning and finding the most effective ways to facilitate and speed up the process of getting medicines to patients. The well-being of patients is definitely at the center of our activity. Our permanent goal remains the improvement of the health of each individual patient and public health in the Republic of Croatia, and we will continue to deal with these and other issues of public health importance through our activities and campaigns.
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Inovativna znanost. Potpuna predanost. Najteže zdravstvene izazove savladavamo pomoću inovativne znanosti. Potpuno smo predani pomoći onima kojima je to najpotrebnije.
HR-ABBV-180006, rujan 2023.
I N N O VA T I V E M E D I C A L T H E R A P I E S
SEVERAL INNOVATIVE MEDICINES AND NEW GENERATION THERAPIES TO CROATIA IN RECENT YEARS We are committed to discovering and developing innovative medicines that can make a real difference in patients‘ lives CORPORATE
akeda is building one of the most exciting and diverse pipelines in the industry with approximately 40 new molecular entities, 50% of which are with orphan drug designation. Our R&D investment was $4.8 Bn in fiscal year 22, for Diplomay&Commerce (Focus on health) says Mrs. Viktorija Zadro
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VIKTORIJA ZADRO HUML General Manager for Croatia, Slovenia, Bosnia & Herzegovina at Takeda
Huml General Manager for Croatia, Slovenia, Bosnia & Herzegovina at Takeda. Takeda is an innovative, patient-focused global pharmaceutical company built on a distinguished history spanning 242 years. When we say innovation in medicine, what
does that mean to you? What do you mean?
To me, innovation in medicine means developing new treatments and therapies that can improve patients‘ lives and address unmet medical needs. At Takeda, we are committed to discovering and developing innovative medicines that
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can make a real difference in patients‘ lives. This requires a deep understanding of the underlying biology of diseases, as well as a willingness to take risks and pursue new approaches to drug development. Innovation in medicine is not just about developing new drugs, but also about finding new ways to deliver those drugs to patients. For example, we are exploring new technologies such as cell therapy, which have the potential to revolutionize the way we treat diseases. We are also working on digital health solutions that can help timely diagnosis and treatment and help patients manage their conditions more effectively to improve their quality of life. Takeda continues its transformation into an agile and innovative global pharmaceutical leader, serving the needs of patients and physicians worldwide. How many companies invest in innovation and in what way?
All pharma companies invest in innovation, but the approach can vary widely. At Takeda, we have made a deliberate effort to transform our company into a more agile and innovative organization. This has involved investing in new
We focus our research and development efforts on four therapeutic areas: oncology, gastroenterology, neuroscience, and rare diseases
technologies and approaches to drug development, as well as fostering a culture of innovation throughout the company. Takeda is building one of the most exciting and diverse pipelines in the industry with approximately 40 new molecular entities, 50% of which are with orphan drug designation. Our R&D investment was $4.8 Bn in fiscal year 22. In addition to late-stage programs with potential to launch multiple treatments in the nearterm, critical programs in earlier stages of development provide sustainable long-term opportunities to advance scientific innovation. Focus research and development efforts on four therapeutic areas. What are these areas and what exactly do these innovations bring?
At Takeda, we focus our research and development efforts on four therapeutic areas: oncology, gastroenterology, neuroscience, and rare diseases. In oncology, for example, we are developing new treatments that target specific genetic mutations in cancer cells, which can improve the effectiveness of treatment and reduce adverse events. In gastroenterology, we are working on treatments that can help patients achieve and maintain remission from inflammatory bowel
disease, which can significantly improve their quality of life. In neuroscience, our mission is to bring innovative and potentially disease-modifying medicines to patients with neurologic and psychiatric diseases like major depressive disorder or ADHD (Attention-Deficit Hyperactivity Disorder). And in rare diseases, we are working on treatments that can address the underlying genetic causes of these conditions, which can provide hope for patients and their families. When we talk about all Takeda therapeutic areas, which would you single out and why? How do you determine the direction of development and in which direction the novelties will go?
It‘s difficult to single out one therapeutic area, as each one is important and has the potential to make a significant impact on patients‘ lives. However, I would say that our work in rare diseases is particularly exciting, as these conditions often have no effective treatments and can be devastating for patients and their families. In terms of determining the direction of development, we rely on a combination of scientific expertise, market insights, and patient needs. We work closely with physicians, patient ad-
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I N N O VA T I V E M E D I C A L T H E R A P I E S
vocacy groups, and regulatory agencies to ensure that our development programs are aligned with the needs of patients and the healthcare system. How many innovative medicines, new generation therapies can be found in Croatia and what is your cooperation with decision makers (HALMED, Ministry of Health...)?
I‘m proud to say that Takeda has brought several innovative medicines and new generation therapies to Croatia in recent years. These include treatments for multiple myeloma, inflammatory bowel disease, and rare diseases such as first stem cell treatment for complex perianal fistulae. We work closely with decision makers such as HALMED and HZZO to ensure that our medicines are approved and reimbursed in a timely manner, so that patients can access them when they need. Our cooperation with decision makers is based on transparency and open communication. We provide them with all the necessary information about our medicines, including clinical trial data and safety information, so that they can make informed decisions about their use. As can be expected from a company devoted to the ethical principles of Takedaism, Takeda Pharmaceuticals Croatia takes its social responsibility very seriously. In what ways?
At Takeda, we believe that being a responsible corporate citizen is an essential part of our mission. In Croatia, we take our social responsibility very seriously and are committed to making a positive impact on the communities where we operate. This includes support-
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Our cooperation with decision makers is based on transparency and open communication
ing patient advocacy groups, providing educational resources for healthcare professionals, and participating in local charitable initiatives. We also have a strong commitment to sustainability and are working to reduce our environmental impact through initiatives such as reducing waste, reforestation and energy consumption. In addition, we are committed to promoting diversity, equity, and inclusion in all aspects of our business. We believe that a diverse and inclusive workforce is essential to driving innovation and better
serving the needs of patients and communities. We have established employee resource groups and other initiatives to promote diversity and inclusion within our company, and we are working to ensure that our suppliers and partners share our commitment to these values. Overall, we believe that being a responsible corporate citizen is not just the right thing to do, but also essential to our longterm success as a company. By working together with our stakeholders, we can make a positive impact on the world and help create a better future for all.
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Takeda je globalna, inovativna farmaceutska tvrtka predana razvoju i osiguravanju terapija i cjepiva koje mijenjaju živote i imaju dugoročni utjecaj na društvo. Od 1781. godine i prvih dana njenog djelovanja u Osaki u Japanu, naše vrijednosti su očuvane u stavljaju pacijenta na prvo mjesto, izgradnji povjerenja u društvu, jačanju reputacije i razvoju poslovanja - tim redoslijedom.
C-ANPROM/HR/CORP/0005, svibanj 2022. Takeda Pharmaceuticals Croatia d.o.o. Ivana Lučića 2A, 10 000 Zagreb, Hrvatska www.takeda.com
I N N O VA T I V E M E D I C A L T H E R A P I E S
WE ARE DEDICATED TO TRANSFORM THE LIVES OF PEOPLE AFFECTED BY RARE DISEASES We believe it is our responsibility to listen to, understand, and change the lives of patients and those who work tirelessly to help them. CORPORATE
ur innovation begins with understanding people living with rare diseases, which fuels all of our efforts. For us, every patient story is important and inspiring, for Diplomacy&Commerce says Vladko Borić Business Unit Director Rare Diseases AstraZeneca Balkans. People suffering from rare diseases also have their dreams,
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VLADKO BORIĆ, Business Unit Director Rare Diseases AstraZeneca Balkans
wishes and aspirations, they have families, loved ones and friends. We have medications indicated for the treatment of atypical hemolytic uremic syndrome, paroxysmal nocturnal hemoglobinuria, enzyme replacement therapy in patients with hypophosphatasia, enzyme replacement therapy in patients with lysosomal acid lipase deficiency, etc, says Mr. Borić.
AstraZeneca has a developed portfolio in many therapeutic areas. What is the company’s motivation to enter the rare disease market?
For us, every patient story is important and inspiring. And that is our mission – to help them and their families have a better quality of life. Rare diseases are indeed a special therapeutic area, as they
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affect fewer than 5 in 10,000 people. Such incidence seems like a small percentage, but if we look at the global picture, we arrive at the significant figure of nearly 400 million people suffering from a rare diseases. When you then consider that there are up to 10,000 known rare diseases to date, but only less than 10% of them have approved treatment, the picture becomes even more complex. Unfortunately, 50% of people suffering from rare diseases are children. With this in mind, it’s more than clear why we’re committed to change this statistic. There is a huge unmet need, and for progress to be made there needs to be a strong focus on research and development, in which we invest heavily as a leading pharmaceutical company. Over the last decade, innovative therapies have succeeded in making the transition from supportive care to treatment of the underlying disease, which has significantly changed the quality of life of people with rare diseases and their families. That is why we are working with our partners in the health-
We try to connect health professionals from the Balkan countries to exchange valuable experiences and thus contribute to the faster diagnosis of patients
care sector, institutions and patient organizations to facilitate access to innovative therapies. Even before the acquisition of Alexion, company with strong focus in this area, we at AstraZeneca had experience in rare diseases and provided solutions for some of them, such as neurofibromatosis type 1. From October 2022, across the Balkan countries, we are working even harder in the field of rare diseases thanks to newly formed specialized team. I am pleased and proud of the commitment with which our colleagues are working, and the results are impressive - by the end of October this year, more than 120 patients with rare diseases in the Balkans are being treated with one of our innovative therapies, and 40 of them are in Croatia. What are the therapeutic indications of your medicines in the field of rare diseases and what is the company’s focus on rare diseases?
We have drugs for the treatment of atypical hemolytic uremic syndrome,
paroxysmal nocturnal hemoglobinuria, enzyme replacement therapy in patients with hypophosphatasia, enzyme replacement therapy in patients with lysosomal acid lipase deficiency, etc. We have many goals to focus on, but for now we are working hard to raise awareness of rare diseases, as this plays a key role in diagnosing patients and prescribing the right therapy at the right time. I am very grateful to the colleagues of the Balkan Rare Disease Cluster team who take the mission of ensuring access to innovative therapies and are committed to working with local partners, institutions, physicians and patient organizations for a better health ecosystem and access to treatments. By working in a multinational environment and in a cross-functional team, each of us is benefiting of learning from each other and sharing experience and applying best practices that ultimately lead to greater benefits for patients and society. 19
I N N O VA T I V E M E D I C A L T H E R A P I E S
After the acquisition of Alexion and AstraZeneca’s entry into the rare disease market, what is the company focusing on in the Balkan countries and more specifically in Croatia?
As mentioned earlier, the main challenges we face and focus on in the Balkan markets are patient access to medicines and awareness of these diseases. Rare diseases are not a frequently discussed topic and both the public and a large part of specialists, are not aware of their specifics. Timely diagnosis of rare diseases is still an extremely complex process. Until the correct diagnosis is made patients usually have to repeatedly visit doctors from different therapeutic areas, losing valuable time in the process. This is mainly due to the fact that many of the symptoms overlap with other diseases. Unfortunately, in many cases the late diagnosis ends fatally for the patient. Croatia is no exception. Together with our colleagues, we are working intensively to raise awareness and increase knowledge for specific rare disease of all stakeholders, healthcare practitioners, healthcare institutions and 20
Our mission is to help patients to have a better quality of life
Add to that the fact that more than 7,000 rare diseases are known to date, but only 5% of them have a therapy or an approved treatment
general public. Our focus is also on early diagnosis and ensuring access to medicines on the Croatian market and from there to Croatian patients. You work as one team for the entire Balkan cluster, but each country has its own specifics when it comes to rare diseases. Is there any successful formula that applies to all markets?
That’s right, in each country there are many factors that determine whether a patient receives a therapy for a particular rare disease. We are aware of the complexity of the situation that healthcare systems are facing and are therefore working with all stakeholders to find a way to give more patients access to innovative therapies and not jeopardizing the sustainability of the system. One thing that we find very useful and that we are trying to implement is the
networking of healthcare professionals from the Balkan countries to exchange valuable experiences and thus contribute to a faster diagnosis of patients. It is inspiring if we can help even just one patient, because in fact we are helping to improve quality of life for at least a few more people, his family members. They all have their own unique story, and that motivates us all to work even harder and more decisively to find solutions. The truth is that a diagnosis, even if there is no available therapy for the disease in question, can at least help patients and their families to clarify the situation - what to expect and think about how to deal with what lies ahead. Our strength lies above all in common and united efforts. We work in crossfunctional teams to develop strategies and utilise the experience and knowledge of everyone involved.
By understanding patients’ unique needs, we can research and develop innovative medicines, support access and advocate for the rare disease community.
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CORPORATE
Ivanić Grad: Unveiling Investment Opportunities Ivanić Grad, cradled in the core of Croatia’s Zagreb County, is not just a town steeped in history, culture, and natural attractiveness. t has become a beacon for investors, offering strategic advantages and a diverse economic landscape. In particular, the Ivanić-Grad North Business Zone and Ivanić-Grad South 3 Business Zone stand out as greenfield areas, presenting unique opportunities for businesses to thrive. With a population of around 13,000 people, Ivanić Grad boasts a rich historical tapestry. Once a pivotal border post between the Habsburg monarchy and the Ottoman Empire, this town has become a hub of economic activity and cultural significance. The International Folklore Festival, Pumpkin Festival, Ivanić Grad Marathon, and the Ivanić Grad Open Air Festival are just a few examples of the vibrant events punctuating the town’s calendar. The appeal of Ivanić Grad goes beyond its cultural and historical charm. Its strategic location at the crossroads of Europe, coupled with excellent transport connections to Zagreb, the Adriatic Sea, and neighbouring countries, makes it an enticing investment destination. Furthermore, Ivanić Grad is a critical node in the Pan-European Corridor X, facilitating seamless connectivity between Western and Eastern Europe. A diverse and competitive business landscape underscores Ivanić Grad’s economic prowess. A favourable business environment with low taxes, incentives, and comprehensive support welcomes investors. The town’s natural and cultural heritage adds another layer of appeal. Picturesque landscapes, including the Lonja River, Žutica Forest Park, Graberje Ivanićko Lake, and Križevci Hills, entice tourists and residents. The thermal springs and wellness centres, exemplified by the renowned Naftalan spa, utilize the healing properties of Naftalan oil, offering a unique experience in health and wellness. Two prominent greenfield areas beckon investors: Ivanić-Grad
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YOU CAN FIND ADDITIONAL INFORMATION ABOUT IVANIĆ GRAD AND OTHER GREENFIELD LOCATIONS IN ZAGREB COUNTY AT WWW.GREENRING.BIZ
North Business Zone and IvanićGrad South 3 Business Zone. The Ivanić-Grad North Business Zone, sprawling across 60.79 hectares of privately owned land, is strategically positioned between
significant roadways and an international railway line. This zone provides a solid foundation for business growth. It has communal infrastructure, including streets, an electric power network, water
and gas installations, drainage systems, and telecommunication networks. On the other hand, the IvanićGrad South 3 Business Zone boasts proximity to the Bregana-Zagreb-Lipovac highway, directly connected to the city bypass. With utility infrastructure encompassing electricity, water supply, sewage and gas networks, telecommunications, public lighting, and roads, this zone is tailor-made for businesses seeking optimal connectivity and functionality. Both zones offer competitive building parameters, including a Building Coverage Ratio (BCR) of 0.4, a Floor Area Ratio (FAR) of 1.5, and a building height limit of 15 meters. Investors are further enticed by communal fees tailored to specific activities, with exemptions and discounts to ease the financial burden. The utility fee structure, at 0.46 €/m² per year, provides a costeffective and scalable solution for businesses of all sizes. Ivanić Grad presented fundamental incentive measures for economic development, including communal fee exemptions ranging from 30% to 50% for one-time payments and payments in instalments. Utility fee discounts, starting with a 100% discount in the first year, followed by 50% in the second year and 25% in the third year, exemplify Ivanić Grad’s commitment to fostering long-term partnerships. Ivanić Grad, with its rich history, cultural vibrancy, and strategic advantages, is not just a town – it’s a thriving investment destination. With their meticulously planned infrastructure and investor-friendly policies, the Ivanić-Grad North Business Zone and Ivanić-Grad South 3 Business Zone beckon entrepreneurs to be a part of this evolving success story. As the sun sets over the Križevci Hills, Ivanić Grad stands poised as a testament to the symbiosis of tradition and progress, offering a promising future for businesses willing to seize the opportunity.
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CORPORATE
EUROVILLA Zagreb is the business, economic, diplomatic and cultural center of Croatia, home to almost a million inhabitants.
DINA SERDARUŠIĆ
his “city of a thousand hearts” has always attracted the attention of tourists and visitors, which has been particularly emphasized recently, after Croatia joined the European Union. Proximity and good connections with other European cities additionally make Zagreb an ideal congress and incentive destination. Zagreb is also a city of science and culture. Many excellent scientists and artists from Zagreb have enriched Croatian and world cultural heritage. It has about fifty museums and galleries, as well as private art collections and about twenty theaters and concert halls. From spring until autumn, when the weather is nice, many exhibitions and events move to Zagreb’s streets, squares and parks. Then Zagreb becomes one big colorful stage that especially attracts foreign and domestic visitors with its diversity and charm. As the diplomatic center of Croatia with more than 100 foreign embassies and diplomatic missions, it is more than clear that Zagreb as the capital has a significant political profile and how important it is on the geopolitical scene of Southeast Europe, which is very clear after Croatia joined the EU. Finding suitable commercial or residential real estate for the needs of embassies and diplomatic missions is an extremely complex, demanding and responsible task. As an agency profiled primarily for luxury real estate, Eurovilla’s rich and long-standing portfolio records a very successful history
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in mediation and finding real estate in this professionally very demanding field of activity. The offer of luxury real estate in Zagreb is extremely large, from luxury apartments in the city center, the Lenuci Horseshoe, i.e. in Zrinjevac, Marulić and Tomislav Square, Ban Jelačić Square and in the northern parts of the city in Šalata, Babonićeva, Tuškanac, Prekrižje to luxury villas in the northern residential part, especially in the Prekrižje, Tuškanac and Pantovčak locations - says Sergio Serdarušić, adding that the city center, with the exception of Cvjetni and Ban centers, offers mostly old buildings with high ceilings and large lounges. Real estates are specific by microlocation, degree of arrangement and luxury furniture and equipment. The demand for such real estate in Zagreb is quite high, and it mostly comes from foreigners, because almost all diplomatic missions of foreign countries are located in Zagreb, and they have many employees, ambassadors, cultural attachés, secretaries... Most mandates last three to four years, so luxury real estate are receiving and saying goodbye to their residents accordingly. Exceptions are embassies and ambassadors’ residences, which are often rented for many years, for more than one mandate - Serdarušić explains. The inquiries they receive from diplomatic officials usually refer to houses, because foreigners with families like the northern part of the city, or large apartments in the center or northern part of the city, and the area of Šestina has also become attractive because of the popular private school located there, but also some other neighborhoods like Središće, due to the proximity of the American school.
EUROVILLA HAS ESTABLISHED NUMEROUS SUCCESSFUL COLLABORATIONS WITH EMBASSIES AND DIPLOMATS FROM ALMOST ALL PARTS OF THE WORLD AND STANDS OUT AS A LOGICAL AND FIRST CHOICE WHEN DEALING WITH REAL ESTATE THAT WOULD SPARK DIPLOMATIC INTEREST.
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CORPORATE
ESG – Regulatory Framework ESG, short for Environmental, Social, and Governance, refers to a set of criteria that companies use to assess their performance in terms of sustainability, ethical practices and corporate social responsibility. PETAR PETRIĆ, ATTORNEY
ESG is an important factor for companies when making decisions that can affect their long-term success. By prioritizing environmental, social and governance factors, companies can improve their reputation, reduce their risk profile and be better positioned to adapt to regulatory changes. It is clear that the importance of ESG will increase in the years to come. Switching to an ESG strategy is not easy. A team of experts should be behind its implementation.
Petrić & Kajić odvjetničko društvo d.o.o.
SG can have a significant impact on a company’s long-term success because by prioritizing sustainability and ethical practices in decision-making processes, companies can improve their reputation among consumers and investors, and they can also be better positioned for regulatory changes related to environmental or social issues. In addition, companies that prioritize ESG factors may have a lower risk profile than those that do not. For example, a society that invests heavily in renewable energy sources may be less sensitive to fluctuations in fossil fuel prices or carbon taxes. There is a noticeable trend, especially among young consumers, where they choose products and producers who care about sustainability.
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REGULATORY FRAMEWORK FOR ESG
The European Union has established a complete regulatory framework for ESG reporting. The Corporate Sustainability Reporting Directive, (CSRD) accepted on November 10, 2022, represents an EU regulation that requires all large companies to regularly and transparently publish information on the effects of their activities on the environment and society and on the sustainability risks they may be exposed to. Around 50,000 companies will be covered by the new regulation. CSRD is introducing important changes, and one of them is that the taxpayers will have to prepare their reports according to European Sustainability Reporting Standards (ESRS). The first sustainability reports prepared according to ESRS standards will be published in 2025 for the financial year 2024. The first to report according to European standards will be the current reporting entities of the Non-Financial Reporting Directive, i.e. public interest entities with over 500 employees. A year after that, this obligation will apply to all large entities, and as of 2028, all SMEs listed at the stock market will report on sustainability as well. ESG ELEMENTS Environmental factors - the first factor of
ESG is related to the direct or indirect impact of business on the natural environment, i.e. how the company helps to preserve the health of the natural environment. These include issues such as climate change, environmental pollution, exploitation of natural resources, waste management, greenhouse gas emissions, deforestation, and energy efficiency. Social factors – the second factor is the social factor. This includes issues related to human rights, labor practices, diversity and inclusion policies and community engagement. Companies are expected to treat their employees fairly 24
ADVANTAGES OF ESG STRATEGY
THOSE WHO INTEGRATE ESG INTO THEIR BUSINESS STRATEGIES, OPERATIONS AND COMPANY CULTURE WILL BE FAR MORE RESILIENT AND FAR BETTER POSITIONED IN THE EYES OF ALL STAKEHOLDERS. and to provide them with a safe working environment, working conditions, health and safety. Management factors - the third factor is management. This relates to issues such as executive compensation and pay and remuneration policies and practices, diversity and independence of board members, shareholder rights and transparency in financial reporting. The companies are expected to uphold the high ethical standards when it comes to management practices. WHY ESG
The reality is that more and more investment funds are using ESG factors to decide which businesses to support, and this is a trend that is likely to continue in the future. Socially responsible investors use ESG criteria to check the behavior of companies before investing in them In order to compete successfully, companies must demonstrate that they understand and have adopted ESG principles. If you are already doing business at an international level – or plan on doing so – a good ESG strategy can help improve the value of your products and services, while at the same time reducing the negative impacts of your company on people and the environment.
Some of the more important advantages of ESG strategy are: • Gaining access to capital - companies that incorporate ESG into their corporate culture and operations, whether in risk management, business activities or social and environmental issues, are more likely to attract capital investment (often at a lower cost) than those that do not. This, of course, increases the long-term value of the company • Driving innovation and growth: When you understand your risks and what drives them, you can find ESG-based solutions. This can drive a lot of innovation as you are forced to explore new and better ways of doing business. Such innovations can also open up new avenues of growth. • Increasing business resilience: businesses must be able to anticipate and prepare for change, then adapt to circumstances in a way that provides the greatest chance for longterm progress. • Risk management: effective use of ESG principles can help you manage risk. Let us assume that you source key raw materials for your key products from a region affected by climate change. By using environmental ESG criteria, you can better understand the evolving climate risks for your business and diversify your inputs • Attract and retain customers: putting ESG principles into practice can help you acquire new and retain long-term customers. Studies show that consumers are looking for sustainable brands and prefer to buy from companies with strong environmental and social records. • Recruitment and retention: Younger people are particularly aware of social and environmental issues. As a result, they tend to prefer ESG-aware employers when looking for work. If you have strong ESG values and openly demonstrate them, you will tend to hire better employees and retain them more effectively. • Better adaptation to the regulatory environment: The regulatory environment is
evolving rapidly and each jurisdiction is developing its own rules. Having a clear ESG strategy can help you better adapt to regulations governing the markets in which you operate.
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DEPARTURES AND ARRIVALS
he President of the Republic of Croatia, Zoran Milanović, received the credentials of the ambassadors of the Republic of Ghana, Poland, New Zealand, Lithuania, Brazil
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The President received the credentials of the Ambassador of the Republic of Poland. N. E. Paweł Czerwinski. The Ambassador of the Republic of Poland was accompanied by the Ambassador‘s wife Agnieszka Anna Czerwinski, Deputy Ambassador and First Counselor Weronika Staniec-Porczyk and Military Envoy of the Land, Air and Naval Defense Zbigniew Romanowski.
N. E. Eduardas Borisovas, Ambassador of the Republic of Lithuania to the Republic of Croatia, based in Zagreb, presented his credentials to the President of the Republic of Croatia, Zoran Milanović. The Ambassador of the Republic of Lithuania was accompanied by the Ambassador‘s wife Rita Borisoviene and Minister Plenipotentiary and Deputy Head of Mission Algis Dabkus. President Milanović was accompanied by advisor to the President of the Republic of Croatia for foreign and European policy Neven Pelicarić, director of the Directorate for Political Affairs from the Ministry of Foreign and European Affairs Petar Mihatov and secretary of the Cabinet for Foreign and European Policy of the Office of the President of the Republic Ivan Mutavdžić.
N. E. Angelina Baiden-Amissah, Ambassador of the Republic of Ghana to the Republic of Croatia, based in the Vatican, presented her credentials to the President of the Republic of Croatia, Zoran Milanović. The Ambassador of the Republic of Ghana was accompanied by Minister Counselor Charles Atongba Fellah.
The President of the Republic of Croatia, Zoran Milanović, received the credentials of the New Zealand ambassador. N. E. Jacqueline Anne Frizelle, Ambassador of New Zealand to the Republic of Croatia, based in Rome, presented her credentials to the President of the Republic of Croatia, Zoran Milanović. The New Zealand ambassador was accompanied by the honorary consul of New Zealand, Marijana Šarolić Robić.
N. E. Silvana Polich, Ambassador of the Federal Republic of Brazil to the Republic of Croatia, based in Zagreb, presented her credentials to the President of the Republic of Croatia, Zoran Milanović. The Ambassador of the Federal Republic of Brazil was accompanied by the Ambassador‘s husband Nenad Ikodinović and Minister Advisor and Deputy Head of Mission Henrique Ferraro. President Milanović was accompanied by advisor to the President of the Republic of Croatia for foreign and European policy Neven Pelicarić, director of the Directorate for Political Affairs from the Ministry of Foreign and European Affairs Petar Mihatov and secretary of the Cabinet for Foreign and European Policy of the Office of the President of the Republic Ivan Mutavdžić.
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PEOPLE & EVENTS
17 awards awarded on the 6th birthday of Diplomacy&Commerce magazine in Croatia Diplomacy&Commerce magazine 9. 10. celebrated its 6th birthday with many guests and friends, in the beautiful surroundings of the Esplanade Hotel in Zagreb.
DC Award Winners
special segment of the celebration was the awarding of seventeen Diplomacy&Commerce 2023 awards to individuals, companies and institutions that made extraordinary contribution to economic, social and humanitarian development of Croatia. The President of Color Press Group and publisher of Diplomacy& Commerce magazine, Robert Čoban, said that “he believes that dialogue in our region is important, and that is why some of the laureates tonight are coming from neighboring countries. Diplomacy&Commerce magazine is adjusted to local markets, and it is currently being published in Croatia, Austria, Serbia and Montenegro”. Executive Director of Diplomacy& Commerce magazine and Chief Editor Boban Spasojević said that “DC is not the only B2B magazine in Croatia, but it is the only one that deals with diplomacy and combines and deals with all topics it covers, from business, diplomacy, politics, to tourism and culture, all in a unique fashion”. The award winners were decided by an eminent Jury consisting of: Andreja Vukojević, Director of Tourism Sector and Marketing and Communications Sector at Croatian Chamber of Economy; Andrea Perkov , Secretary General at Italian Croatian Chamber of Commerce; Mario Lovrić , Media Director at Ledo; Anamarija Horaček, Managing Director at MMB Media Agentur; Domagoj Glogović, CEO at Mediatop International.
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Boban Spasojević
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Robert Čoban
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PEOPLE & EVENTS
DIPLOMACY & COMMERCE AWARD FOR THE BEST SOCIALLY RESPONSIBLE COMPANY WAS AWARDED TO GRAWE OSIGURANJE, AND THE AWARD WAS ACCEPTED BY SANJA GRŽIĆ GRŽETIĆ, HEAD OF CORPORATE COMMUNICATIONS AND MARKETING.
DIPLOMACY & COMMERCE AWARD FOR SUPPORT TO CULTURAL INSTITUTIONS AND ARTISTS WAS AWARDED TO MASTERCARD FOR THE SPONSORSHIP OF “DUBROVNIK SUMMER FESTIVAL”. THE AWARD WAS ACCEPTED ON BEHALF OF THE COMPANY BY ACCOUNT MANAGEMENT MANAGER MR. NIKOLA PEJNOVIĆ. astercard received the Diplomacy&Commerce Award for support to Dubrovnik Summer Festival. How important is it for companies to recognize the need to support culture and what are your guidelines when deciding who to support?
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As a company, Mastercard strives to act in those areas where we believe we can influence society, in various segments. Our activities in culture have been going on for many years, and the Dubrovnik Summer Festival is just one of the iconic and recognizable events that we are happy to support and for which we are proud to say that we are their partners. At the same time, support for such events is actually significant on several levels because, in addition to providing contribution to the promotion of culture, it also contributes to the promotion and development of tourism as a key economic branch in Croatia. In addition to supporting the culture, Mastercard pored also has many other campaigns. Can you mention some of the campaigns you are taking part in?
Photo: Matija Petrovic
THE AWARD FOR IMPROVING BUSINESS CONDITIONS AND THE ECONOMIC ENVIRONMENT WAS GIVEN TO THE CROATIAN NATIONAL BANK, AND THE AWARD WAS ACCEPTED BY DEPUTY GOVERNOR, MRS. SANDRA ŠVALJEK.
Mastercard is extremely dedicated to the promotion and development of the tourist offer, but not only in the context of promoting various benefits and unique experiences that guests in Croatia can experience, which we do through our Priceless.com platform and through cooperation with the Croatian National Tourist Board and local tourist boards. We also do significant work on the education of tourism workers, i.e. micro, small and medium-sized entrepreneurs through the Uplift project. This is a project that is already in its third season, and through which we offer scholarships to entrepreneurs from tourism, catering and service industries in order to put their business on sustainable and adaptable foundation. As of this year, we are starting the Uplift Academy+, which is an upgrade of the project, and it is about education for officials at the local, regional and county level, because we believe that they are the key factor in creating good opportunities for the development of local economy. In addition, we are strongly connected to ESG topics, which for us are not just „nice to have“, but we truly implement them, and there are also activities related to digital transformation, cyber security and the like. What would you single out as the “light motive” of your business and what are you guided by in business?
Our mission as a global tech company in the payment industry is to connect and empower the digital economy that benefits everyone. We achieve this by developing innovations that make transactions safe, simple, smart and easily accessible. By constantly improving secure, innovative products and services, Mastercard helps individuals, financial institutions, public administration and business entities to realize their full potential. Our passion is the main driver of processes both inside and outside the company. The vision of the company, which operates in more than 210 countries, is to create a sustainable world where priceless opportunities are available to every person. 27
PEOPLE & EVENTS
DIPLOMACY & COMMERCE AWARD FOR HUMANITARIAN EFFORTS OF THE YEAR WAS AWARDED TO MK GROUP. THE AWARD WAS ACCEPTED BY LUKA BJEKOVIĆ, HEAD OF MK ENERGY DIVISION. ALEKSANDRA STOJANOVIĆ, DIRECTOR OF CORPORATE AFFAIRS AT MK GROUP, TALKS FOR DIPLOMACY&COMMERCE ABOUT THE AWARD AND THE COMPANY’S PLANS.
THE AWARD FOR PROJECTS IN GREEN ECONOMY AND SUSTAINABLE DEVELOPMENT WAS AWARDED TO DRAGON COMPANY, AND THE AWARD WAS ACCEPTED BY MR. MARKO ŠKRALJSKI, GENERAL MANAGER AT DRAGON MARITIME ADRIA.
K Group was awarded the Diplomacy&Commerce Award for Humanitarian Efforts. The jury recognized your activities, but can you present them to our readers. What were MK Group’s humanitarian activities in Croatia?
he jury recognized your work in the field of “green energy and sustainable development”. Dragon Maritime in Croatia has a plan to plant one tree for every transport that takes a non-sustainable route, and the target is 1000 trees by the end of the year in Croatia alone. How is the project going and will it be implemented? Do you plan to continue next year as well?
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MK Group is celebrating an important anniversary this year, 40 years of doing business. Precisely on this occasion, this year we are donating financial resources to more than 20 kindergartens in the Adria region through our regional program “Family Support”, and we allocated 160,000 euros for kindergartens in Croatia. Caring for children represents an investment in the future, and this is just a continuation of last year’s donations to maternity hospitals in the region. Namely, our company donated 100,000 euros to the Maternity Ward of the Clinical Hospital Center of the Sisters of Mercy in Zagreb, where about 3,000 babies are born every year. This donation was used to purchase a state-of-the-art ultrasound machine. Our Family Support Program was officially launched seven years ago as an internal project to support employees who become parents. So far, we provided support for 790 families and more than 1,300 babies of our employees, including employees in Croatia. We also received your award for the donation due to devastating earthquakes that hit the SisakMoslavina, Zagreb and Karlovac counties in 2021 when we donated 65,000 euros for remediation of the consequences of the earthquake and assistance to the vulnerable population. How do you decide where to provide assistance, and what are your guidelines when choosing activities in this sense?
MK Group strategically supports the development of all local communities in which it operates, throughout Serbia, Croatia, Slovenia and Montenegro. Over the past five years, we have implemented more than 500 projects and invested 5 million euros in numerous CSR activities. This year, we committed to continue at the same pace and to allocate one million euros annually for all socially responsible projects. Family support, as well as commitment to children and youth, their development and education, are our strategic priorities when it comes to social responsibility. I would especially like to underline that our president Miodrag Kostić established an endowment, which will give society the Palace of Science - the first center for research and popularization of science in the region worth 25 million euros. You are celebrating 40 years of doing business this year. You say that you are “Celebrating the Future” and that “The Best is yet to Come”. Can you tell us in which direction the company will develop in the future?
In the year of the jubilee, we announced a new three-year investment cycle with a total value of 1.6 billion euros. I believe that we will secure a better future for the entire region with 900 million euro investments in renewable energy sources, 380 million euro investments in tourism and real-estate projects, and 350 million euro investments in agriculture. Our successes achieved over the past four decades are proof that the company grew on the basis of sustainable development and with care for employees, as well as for the wider social community. With all the promises we have made, and new investments, we believe that the best is yet to come. 28
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Our Compensating by Planting Project, which included planting trees – one tree for each land transport done using fossil fuels, caused a lot of interest in us not only from our clients but also from the wider community, so in any case we continue with the project. Precisely in the first half of November (11/11/2023) we will do the first planting of 500 seedlings in the area of the city of Slunj. How did you decide on this type of activity and what were your guidelines? How do your clients react?
The company and our primary business, the transportation of goods by overseas and land routes to end users, has grown rapidly over the past few years, as have our revenues. Satisfied with our business results, we were looking for a way to contribute to the local and wider community in some tangible sense, to make it an investment in the future for sustainability of the community. Even though environmental measures are being improved every day, the means of transportation we use, ships and trucks, still produce a rather negative carbon footprint. With this project, we strive to make our business decisions neutral in terms of carbon footprint, in other words, to somehow compensate for the use of fossil fuel-based means of transport. Which parts of your business are you are planning for the coming period as “shipping agency services?
In any case, we will continue to contribute and raise awareness of the importance of environmental thinking and action. On the other hand, we want to be an example and partner in the local community and provide new business opportunities for the generations to come. That is why we are continuing the Dragon Academy Program that we launched last year in cooperation with the Faculty of Maritime Studies from Rijeka. The idea is to additionally educate students with examples from real business and provide them with the opportunity to acquire certain skills through workshops and professional practice, and gain an insight into the tasks and jobs that potentially await them after completing their studies. We also intend to include in the project other members of our Group in Croatia who deal with logistics: TPG Express, Arko Shipping, Depolink and Mcon.
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THE BUSINESS INNOVATION AWARD WAS AWARDED TO ZEPTER COMPANY, AND THE AWARD WAS ACCEPTED BY THE DIRECTOR, KATA PAVLOVIĆ. ou are the winner of the DC Award for innovation in business. How important are innovations for the Zepter Company and in what way?
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I often emphasize that Zepter’s products are a lifestyle, and as such they are an innovation. Zepter’s vision, top quality, innovative products and a unique sales system with over 100,000 employees and consultants contribute to successful results. Emphasis on ecology and sustainable development is becoming increasingly important and is one of the main postulates of Zepter’s mission and vision. Since its founding, Zepter has placed special emphasis on investing in innovation and top quality, and along with original design and advanced technology in all its devices and products, the company has won numerous awards and recognitions. That is the best indicator of success.
How would you rate the year at the end in terms of business, and what do you expect from the next one?
I am extremely happy about people’s awareness, which has shown great improvement in the last three years on the matter of self-care. Therefore, the year that is coming to an end also brought recognizability of the use of the products themselves, along with changes. I often emphasize that where there is a will, there is a way, we’re off to new victories.
Photo: Matija Petrovic
What is it that you insist on, as a company, and through your products, when it comes to doing business, and which activities will you announce for the coming period?
There are many activities, I would especially emphasize the increase in active membership, where this year we introduced a model where a customer is not only a customer but also a partner and with each purchase, recommendation and membership of a new business partner, they have the opportunity to earn money. We want to show everyone the benefits of partnership with Zepter Company to promote the doctrine of a healthy way of life, which Zepter has been promoting since its establishment.
WINNER OF THE AWARD FOR DIGITAL TRANSFORMATION WAS A COMPANY FROM ITALY, DANIELI OFFICINE MECCANICHE SPA, AND IT WAS ACCEPTED BY THE OWNER AND GENERAL MANAGER ANNA MARESCHI DANIELI.
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he jury recognized Danieli Officine Meccaniche Spa as the best in the field of digital transformation. What does Danieli Officine Meccaniche Spa do in that area and what makes you stand out from the competition?
Danieli Group is an Italian supplier of equipment and plants to the metal industry. The company is based in Buttrio, in the north-east of Italy (Friuli-Venezia-Giulia region). It is one of the world leaders in the production of steel plants. It has more than 25 divisions worldwide (design, manufacturing and service centers), 6 of which are production centers. In our Croatian plant (ABS Sisak) we have installed a unique technology so called Q-ONE. Danieli Automation has designed an innovative solution to supply electrical energy to the AC Electric Arc Furnaces with the main target of controlling arc voltage and current and consequently preventing the generation of reactive power, using the latest power electronics technology to handle irregular loads in a more stable, flexible and reliable way. The Q-ONE family of special power converters minimizes network disturbances, handles large load unbalances, and virtually absorbs almost all active power in a balanced manner from the supply network. A specifically designed, patented control system and configuration makes it possible to reduce the transients that are known to wear out EAF components during the melting cycles, significantly reducing maintenance stops and the cost of wearable parts, and at the same time optimizing the melting process. The Q-ONE has a power factor next to 1 (greater than 0.95). There are no flicker disturbances on the network because the system filters the energy to prevent the spread of disturbances on the network. The current control is very fast and precise, and the power management ranges from 0 to 100% in a very smooth and reliable way. Thanks to the superior performance of the Q-ONE system, it’s possible to guarantee a constant current control and transfer virtually all the energy available from the network to the furnace (active power almost equal to apparent power). How important is it for your business to follow the development of trends in all areas of business?
We are very sensitive to the development trends, consider for example the Green Steel transformation: the de-carbonization of the steel industry is a process already started up and all major steel producers have already decided to invest heavily in new technologies. Danieli Automation Q-ONE technology is a perfect example on how to improve productivity with quality and -at the same time- reduce the consumptions: that is essential for green steel production and is also the common goal of the industry for the coming years. What can you tell us about your plans for the next period?
In the next years we expect the Q-ONE technology to be applied to the majority of the Electric Arc Furnaces in the world, both on new installations and existing plants. We also expect that the main streams of development like green steel production, steel quality improvement and -last but not least- safety improvement will be taken one step ahead with the support of the digitalization. We will get more information from the production plants and we will be able to take faster and more appropriate decisions with the aid of artificial intelligence: we at Danieli want to be a key player in this future. 29
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AWARD FOR THE MOST PROFESSIONAL MEDIA PERSONALITY WENT TO THE HANDS OF JOURNALIST IVAN VRDOLJAK, WHO IS CURRENTLY WORKING AT BLOOMBERG ADRIA.
THE AWARD FOR BILATERAL COOPERATION IMPROVEMENT WENT TO SWITZERLAND, TO THE SWISS TOURISM BOARD, AND THE AWARD WAS ACCEPTED BY HIS EXCELLENCY URS HAMMER, AMBASSADOR OF SWITZERLAND TO CROATIA. FOR DIPLOMACY&COMMERCE, FEDERICO SOMMARUGA, DIRECTOR EMERGING MARKETS & SPECIAL PROJECTS, SWITZERLAND TOURISM (ST) TALKS ABOUT THE AWARD AND PLANS.
he jury recognized you as someone who stands out with their work in the category “Most Professional Media Personalty”. How much does this award mean to you as an incentive in your future work, considering that you are a young man, but you have plenty of journalistic experience?
witzerland Tourism is the winner of the Diplomacy&Commerce award for advancing bilateral cooperation. As someone who deals with tourism, how important are the rewards that come as a result of hard work and effort to you?
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In general, I believe that the best thing in this business is when one’s work is evaluated by the audience and the professionals. My audience is primarily the business community that is interested in in-depth insight into economic and business topics, and I believe that I have much more to give to the audience. You have to love journalism to some extent in order to be successful in it. It sounds like a cliché, but I know many people who love, and some who don’t love the work they do. This can be seen in both cases. Be that as it may, the fact that both you and the audience recognized my work is an additional incentive for me to be better. Thank you for that. How do you see journalism in Croatia today and the media in general? As you are currently working for a media company operating in the region, how different is the media image in the region?
In some primordial division of good and evil, I have always believed that the media is a force of good in this world. It is one of the foundations of democracy and a social corrective without which things would be significantly worse - socially, economically and politically. At the same time, it is of course important that the media maintain their integrity, professional standards of reporting, but also a critical distance - in the sense of resisting anyone’s “spins”. The news is often not what someone serves, but what they try to hide. Global events such as pandemics, wars or American elections have always been a kind of a test and a huge responsibility for the media. The recipe is more facts and context, less dramatization, pathos, panicking or cheering. We live in challenging times for the media, where significant changes are taking place: the audience has an increasingly short attention span, which means that the topic must be important, the content concrete, but told in a simple and understandable way in order to get and keep the audience’s attention. It is important not to slip into superficiality, populism and sensationalism, not to choose irrelevant but easily inflammable topics, and to measure success by the number of reactions or conflicts in the comments section below the article. Specialized content instead of general content is coming to the fore increasingly more. The audience wants to consume this content whenever they want, and not at a predetermined time (the exception is sports games or matches). This means that the synergy between linear television and the web must become stronger, in order for both to survive. We live in an age when anyone with an Internet connection can say whatever they want in public. Fake news remains a phenomenon that must be fought tirelessly. The media should be on the sidelines of truth and common sense. As for the media image in the region, each of the countries has its own specificities. I would say that improvement of society and the quality of life of the citizens should be a common imperative, regardless of the level of development. How did you decide at the beginning of your career that the media would be your calling and where do you see yourself in, for example, 10 years?
A lot of things somehow directed me towards journalism since I was a kid. Curiosity, analyticity, and a weaker tolerance for injustice, no matter how corny that sounds. I was good at writing and debating various topics, as well as presenting content. In 10 years - it’s hard for me to say. For now, business journalism fulfills me, but one of my interlocutors recently described it well: we live in a time of such technological acceleration that for the first time in history we do not know what the world will look like in the next decade. There is something exciting in that uncertainty, and I am always optimistic about the future. 30
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Such an award is always a very estimated recognition of the promising work of Switzerland Tourism as Swiss national tourism organization. Especially important is this recognition in Croatia as one of our “newer” and emerging markets. It proves that the bilateral relations between Switzerland and Croatia are thriving, that tourism is successful in both directions. And tourism generally bears a positive message not only for the promotion of a destination but even more to understand the rich cultural ties and strong business opportunities. Having said this, ST is very honored by the award received by “Diplomacy & Commerce”. We are grateful to the editor, all your journalists and your readership. Current events in the world also affect travel. How are you preparing for the upcoming winter season?
The world is going through difficult times. Worldwide crises and uncertainties, of course, also radiate towards tourism. Nevertheless, the destination Switzerland is in high demand by global guests. And our industry does its best to ensure to fulfill the needs of our guests. We just launched our winter campaign with the name “How to Winter”, starring Marco Odermatt, currently the world’s best ski racer and native of the mountain regions in Central Switzerland. He shows the world how winter tourism is done in Switzerland; all the insider tips, be it on the slopes or beyond. Where do you see Switzerland compared to the tourist competition? What do the current figures show (arrivals, overnight stays, consumption)?
Our Swiss Federal Statistical Office just published a first glance at the hotel overnights until October 2023: this year’s summer season (May – October) shows almost 9 % growth. This is especially thanks to our faithful Swiss guests, where almost 19 % more hotel nights could be registered. This figures always compared to the same period 2019, the last “normal” year before the pandemic. But despite these successes we must not forget that many of our guests from abroad, especially from overseas, have not come back yet. Our experts in market research foresee the return of these important long-haul tourists only towards the end of 2024 or even 2025. You see, our global work is not done yet.
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THE AWARD FOR CONTRIBUTION TO CIVIL SOCIETY DEVELOPMENT WAS AWARDED TO KENT BANKA, FOR THE FESTIVAL OF IDEAS, AND THE AWARD WAS ACCEPTED BY THE CHAIRMAN OF THE BOARD AT KENT BANKA, HASAN ECESOY. ent Bank was recognized by the jury as the best in the segment of civil society development, and for your “Festival of Ideas”. What was your goal in doing such successful events (there were several of them) and will you continue in the next year?
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Our main goal for organizing the Festival of Ideas was the exchange of business, sociological, artistic and technological ideas important for the development of our society, but also the consistent and sustainable development of the recognition of our brand. We wanted it to become a place of inspiration, cooperation and support for those who want positive changes, who want to be inspired and motivated. We look forward to continuing our Festival of Ideas in the next year.
How important is it for a bank to participate in the development of the environment and society in which it operates, and how do your clients ultimately react?
Participating in the development of the environment and society is increasingly important. We believe, as being highly regulated and strong institutions Banks should also take responsibility for environmental challenges. In this respect we are dedicated to contributing positively to environmental issues. ESG is one of our hot topics and we have started investing in this by getting consultancy from a prominent advisory firm and by changing our internal procedures and policies to be fully compliant with the international ESG framework. On top of that we also have the focus on reducing our own carbon footprint.
Photo: Matija Petrovic
You are the head of the bank. In order to assess the current business and financial situation, and the banking sector in Croatia, and how and in what way Kent banka participates in the market?
After becoming the fastest growing bank in Croatia for three years in a row, we are looking to cement our place in the Croatian banking sector and becoming more recognizable by increasing our brand awareness. We are determined to continue to develop as the first real boutique bank in Croatia for business and private financial needs of clients, especially entrepreneurs and professionals. Recognizing that many clients want a bank that will support them in achieving their personal and business ambitions, which has a direct and personal relationship with them and approaches them with respect and attention. Kent Bank definitely bases its business strategy on this approach. We are also proud to announce that we are the first bank in the Croatian market to introduce a metal credit card. By choosing our metal card, together we build a more sustainable future. Therefore, our metal card is also a symbol of our shared responsibility towards the environment.
THE AWARD FOR THE BEST MEDIA RELATIONS AMONG INSTITUTIONS WENT TO THE HANDS OF THE OFFICE OF THE EUROPEAN COMMISSION IN CROATIA. THE AWARD WAS ACCEPTED BY ANDREA ČOVIĆ VIDOVIĆ, ACTING HEAD OF REPRESENTATION AND HEAD OF PRESS AND MEDIA. THE AWARD WAS PRESENTED BY REGINA CASTILLO, HEAD OF UNICEF IN CROATIA. he jury recognized and awarded your work as the best in the field of relations with the media, based on the impression they have from following the media from a professional angle. How important is it for an institution like this to present all the positive results of its activities in a good way in the media?
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Considering the increasing global problem of misinformation, disinformation and even fake news, reliable content sources are more valuable today than ever before. If you invest in media relations, build relations based on two-way communication, verified and accurate information - that effort pays off. The most important task of the Representation of the European Commission in Croatia is to bring European public policies, priorities and values closer to the citizens, and there is no better way than to do that in partnership and through good cooperation with the media. Direct contact with national, regional and local media is very important to us, our team of energetic and motivated people is really committed to answering every query, and I myself, as the head of the media sector in the Representative Office, will always give priority to talking to journalists. In July of this year, Croatia celebrated 10 years since its admission in the European Union. How do you see these 10 years?
With Croatia’s accession to the internal market of the EU, we recorded an increase in exports, trade, investments and employment rates. Union funds and various support programs have played a key role in Croatia’s economic progress in the last 10 years. The positive aspects of membership are not only manifested through economic growth. For example, Croatia’s participation in the Erasmus+ program, which enables study and collaboration across Europe, helped researchers, students and teachers gain new experiences and skills and better intercultural understanding. It is also important to mention the EU’s role in the protection of Croatian natural heritage through various projects for the protection of unique biological ecosystems and the improvement of cultural heritage management. Since the accession to the European Union, and especially in the current mandate of the Commission, great importance has been placed on green policies, and so Croatia’s carbon footprint has been reduced by European investments in renewable energy and energy efficiency. At the beginning of 2023, Croatia became a member of the Eurozone and Schengen, rounding off the ten-year story with the historic success of Croatian European integrations. What is it that you will especially work on and pay attention to (projects and plans) in the upcoming period?
From the green, digital and demographic transition to the rule of law and freedom of the media, there is almost no area that is discussed at the European level that the Commission’s Representation Office didn’t address in Croatia. In 2024, the focus will certainly be placed on bringing Europe closer to citizens and on proactive communication with the media, citizens and stakeholders throughout Croatia -- whom we always strive to interest, include in the understanding of current Union policies, and be a source of information about Europe that they can always turn to. 31
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THE AWARD FOR THE BEST MEDIA RELATIONS AMONG COMPANIES WENT TO DELONGHI GROUP, AND THE AWARD WAS ACCEPTED BY THE HEAD OF MARKETING, NATAŠA BAGIĆ.
THE AWARD FOR THE BEST MEDIA RELATIONS AMONG THE EMBASSIES STATIONED IN ZAGREB WENT TO THE EMBASSY OF THE UNITED KINGDOM, AND THE AWARD WAS ACCEPTED BY THE AMBASSADOR, HIS EXCELLENCY SIMON THOMAS. WE ARE BROADCASTING PART OF THE AMBASSADOR’S SPEECH FROM THE AWARD CEREMONY.
e Longi Croatia was recognized by the jury as the company with the best media relations. How would you rate the relationship between media and the company, what do companies expect from the media, and we also know that the media have their own expectations from the other side? Media relations are the foundation of any company that is intensively engaged in marketing. The media is certainly one of the most important tools for representing brands, and it is important to build relationships in an authentic and consistent way. The way we communicate with the media greatly helps us to strengthen brand awareness, image and the overall impression of the company and the brand, and that is why it is extremely important that this relationship is honest, consistent and that we nourish fair play. What do you pay attention to in your work and how do you choose projects and media for collaboration? How important are the trust and that inner feeling for cooperation or maybe that doesn’t exist? I personally believe in intuition and I think that intuition is extremely important in dealing with the media. Media relations are definitely built for a long period and authenticity is what makes them special and successful. Trust is the basis of any successful business relationship, and in cooperation with the media, trust is an invaluable asset. What would you single out from the DeLongi family for our readers? Innovation, product quality and superior design is what makes Delonghi special and that is how Delonghi presents itself to its loyal readers and target audience. Of course, there is always that #perfetto moment with your favorite drink - coffee.
iplomacy and public communications have not always seemed like a natural pairing. For a long time, diplomacy was something that took place out of sight - in the corridors of power, behind closed doors in grand Foreign Ministries or at the U.N., over a coffee in a quiet café, perhaps even over a cocktail or two at a glamorous reception. There’s still an important role for confidential conversations in diplomacy. But 21st century diplomacy is just as much about building and shaping public perceptions and narratives as it is about dealing with governments. So we need to be getting out there and explaining what we’re doing, why we are doing it, what we’re achieving, promoting or celebrating, and what we stand for. The media are our crucial partner in that. Not simply as a platform to help us reach a wider audience. But because the challenge that good journalists provide helps us do our jobs better: helps us understand the impact of what we do, shapes how we approach an issue, holds us to account in a way that all democratic governments should welcome. And at the present time, when disinformation tends to occupy front pages and our screens, free and highquality journalism is important more than ever. As the Embassy, we will continue to be open, active and engaging, both in our relations with media and on our social media channels. Thanks to Diplomacy&Commerce for recognizing that.”
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The editors and the Diplomacy&Commere team awarded 4 more special awards, in which the jury did not participate.
THE SPECIAL AWARD FOR THE BIGGEST LEAP IN REGIONAL RETAIL INDUSTRY WENT TO BELODORE COMPANY, MEMBER OF DP LUX GROUP, AND THE AWARD WAS ACCEPTED BY MR. MILOŠ MILUTINOVIĆ, GENERAL MANAGER OF DP LUX GROUP.
elodore, a member of the DP Lux Group, won the Diplomacy&Commerce award for “The Greatest Breakthrough in the Regional Retail Industry”. What exactly does this award mean for you personally but also for the company considering that you base your business on niche products?
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’’The Greatest Breakthrough in the Regional Retail Industry” - I believe that this recognition is a symbol of our dedicated work, strategic thinking and dedication to the development of our company. However, the awards themselves should not be the main focus. Our main purpose and goal remain focused on the development, strategy and expansion of our company. The award is only one of the ways to recognize our efforts and achievements, but it should not be the only motive that drives us. DP LUX covers a market of 65 million people as a distributor. In the retail segment, DP Lux covers a market of almost 35 million inhabitants. How does the current global economic crisis affect the development of the premium product market and what are you doing to reduce the effects of the crisis?
It is indeed true that the current global economic crisis brought challenges for all sectors, but it is interesting that products in the luxury segment often show greater resistance to disruptions in demand. And while it is true that many consumers are becoming more economically conscious, the luxury segment often serves as a refuge for those looking for quality and durability even in uncertain times. In response to this situation, DP Lux focuses on several key strategies. We are diversifying our range, adding products from brands that can attract a wider range of customers. We are also strengthening our online presence, which has become a necessity in today’s digital age. In addition, we work closely with our suppliers to ensure the best possible terms and provide added value to our customers. Finally, innovation is key; we are constantly looking for ways to improve our offer and provide something special to our target group.
Your customers are used to expecting constant novelties and service improvement from you. What can we expect in the period ahead (Christmas, New Year…)?
We are looking forward to the holiday season! We are opening two new Belodore flagship stores, one in Hungary and the other in Serbia, thus getting even closer to our loyal customers. However, that‘s not all - get ready for irresistible novelties through new attractive brands. The holidays will be brighter than ever!
THE AWARD FOR CONTRIBUTION TO DEVELOPMENT OF CULTURAL HERITAGE WENT TO MUSEUMS OF CROATIAN ZAGORJE, AND TO THE DIRECTOR JURICA SABOL.
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hat does it mean for you as a director when something you do is recognized and rewarded?
Every award or recognition is a confirmation of good and high-quality work, therefore I think that awards are a great thing for encouragement in future work, a bit of wind in one’s sails, not only for me but also for all Museum employees. The museums of Hrvatsko Zagorje are very specific and complex heritage institutions. These are five different museums in the KrapinaZagorje County with headquarters in Gornja Stubica, in the Oršić Castle. All museums are also different in terms of subject matter, so sometimes it is indeed very challenging to manage such an institution. However, regardless of how successful the head of the institution is, without valuable colleagues it is very difficult to expect good results. For the third year in a row, the Museums of Hrvatsko Zagorje are the second most visited museum institution in Croatia, right after the Archaeological Museum of Istria in Pula (which records the highest number of visitors in the Arena). Despite all the challenges and difficulties, I think we can be very satisfied with the results, and very proud of the awards. What do you think similar institutions in Croatia lack in order to reach a higher level of quality in both their offer and their program? How do you rate the existing museum offer in the country?
Considering the really broad subject matter of our “Zagorje museums”, the variety of permanent exhibitions and museum materials, we have this significantly greater opportunity to express our creativity through interesting programs and projects that attract an increasing number of visitors every year. In Croatia, there are fantastic museums that inherit important material for our common history and cultural identity, there are also many new interpretation centers, private museums, etc… What can you tell us about the upcoming period when it comes to plans for MHZ?
There are many plans, but I would definitely single out the complete renovation of the Oršić castle in Gornja Stubica, which will begin in early 2024 and will result in a new permanent installation. We are still waiting for the results of the EU tender to which we applied for the upgrade of the Krapina Neanderthal Museum, the “Staro selo” Museum in Kumrovac is also expecting a new permanent exhibition, and the Veliki Tabor Palace and the Antun Augustinčić Gallery in Klanjec need serious investments in infrastructure. We will continue to work on collecting, processing and digitizing museum materials, developing a new audience and organizing interesting events (concerts, plays, promotions, etc.) in cooperation with local communities and the residents. 33
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THE AWARD FOR CORPORATE VOLUNTEERING WENT TO EOS COMPANY, AND THE AWARD WAS ACCEPTED BY BARBARA CERINSKI, EXECUTIVE MANAGER.
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hat has your company done when it comes to corporate volunteering?
EOS Matrix and its employees have been participating in various volunteer activities for many years. In the volunteering program, we regularly plan our future activities, and in certain situations we react immediately when the need arises, such as, for example, the campaign to help rebuild the school after the earthquake in Petrinja. In addition to us organizing locally in order to provide adequate support, the entire EOS Group, which operates in 24 countries worldwide, also got involved in collecting aid on our initiative. At the beginning of the year, we founded the EOS Volunteer Club in order to provide further support as a company to the development of volunteering and to enable employees to participate in organized volunteer activities. The EOS Volunteer Club currently has 74 active members, which means that 25% of employees take an active part in the club. Each EOS Matrix employee has the opportunity to take two working days in one year to participate in volunteer activities, which means that instead of working in the office, they can participate in organized activities within the framework of corporate volunteering and thus give their personal and our team’s contribution to society. When choosing the activities, we try to recognize and “cover” various needs, so this year we joined forces and more than 250 of us created and donated: houses to an animal shelter, toys to an animal shelter, bicycles and equipment to a care home for children. We donated paintings that we made ourselves to homes that care for the elderly. During springtime, together with other companies, we participated in a joint action to clean and manage forests near Zagreb, and we also participate in activities to strengthen the financial literacy of citizens, because this is precisely where there is a great need for improving the level of individual knowledge and understanding of financial terms. Corporate volunteering requires extensive organizational preparations, as well as the adaptation of current business processes, in such a way as to enable all employees who wish to participate in volunteer activities. However, the benefits that volunteering brings for the community and each individual who participates in it outweigh the complexity of preparing and implementing quality, coordinated volunteering. Our management is also aware of this, and in addition to personal participation in such activities, they gladly encourage volunteer activities because, in addition to benefits for the community, they also provide multiple benefits for the organization and the satisfaction of its employees. 34
THE D&C SPECIAL AWARD FOR CONTRIBUTION TO EDUCATION AND INTERNATIONAL SCHOOL COOPERATION WENT TO BRIGHT HORIZONS BRITISH SCHOOL AND TO ITS DIRECTOR AND FOUNDER MILENA PRODANIĆ TIŠMA. our school is recognized as the best for contribution to the development of education and international school cooperation. What is the most important thing for you in this sense?
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From the very beginning the vision and mission of our school was to make sure that the children were educating in an international environment, which harvested and nurtured their individualism. With this being said, we have also established cooperation and links with other international schools, not just in our region but in a more multinational context. This proves to be one of the best ways to evaluate your own achievements but also share our experiences.
This year you also celebrated a big jubilee. What are you most proud of?
It’s hard to believe that time fly’s by so fast and that we already had a few generations which graduated from our school and continued their journey into high school. We are most proud of our pupils who thrive in these different school settings after their departure from our school. It was great to see so many previous pupils and to see their genuine happiness and hear about their thus far success’. We are continuously working on creating a school community that is motivating, supportive and empathic and we hope to continue growing in this manner. Development and progress is what drives you in business. What are your plans for the coming period?
We hope to continue assessing our work thus far to be able to see areas of development and plan accordingly. However, we do hope to provide our pupils will a continuation of our school program by offering a secondary program but this is all of course still in the works.
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PEOPLE & EVENTS
DC AWARDS and 6th birthday od Diplomacy&Commerce magazine 9th October , Esplanade Hotel, Zagreb
Robert Čoban CMC, Andreja Vukojević HGK, Boban Spasojević Diplomacy&Commerce
Robert Čoban CMC, Domagoj Glogović Mediatop Boban Spasojević Diplomacy&Commerce
Robert Čoban, Sanja Brkić, Krešimir Macan, Aleksandra Cvetković, Boban Spasojević
Robert Čoban, Snježana Vukić, Boban Spasojević
Robert Čoban, Ivana Marjanović,Ana Butković, Katarina Despot, Boban Spasojević
Robert Čoban, H.E. Simon Thomas UK Ambassador, Boban Spasojević
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PEOPLE & EVENTS
Boban Spasojević, Marko Škraljsky, General manager Dragon Maritime Adria d.o.o. and his team
Robert Čoban, H.E. Anar Imanov Ambassador of Azerbaijan, Boban Spasojević
Robert Čoban, Alessandro Masotti ZABA, Boban Spasojević
Robert Čoban, Ivka Barić Tana partners , Boban Spasojević
Sanja Gržetić Grawe, Boban Spasojević
Andrea Perkov director of the Italian-Croatian Chamber, Boban Spasojević
Robert Čoban, Uglješa and Milena Tišma, Boban Spasojević
Robert Čoban, Miloš Milutinović, general director of DP Lux Group, Predrag Petrivić Belodore, Boban Spasojević
Robert Čoban, Ambassador of Italy, H.E. Pierfrancesco Sacco with his wife, Boban Spasojević
Predrag Tutić CBS Country Manager, Boban Spasojević
Robert Čoban, H.E. Urs Hammer, Ambassador of Switzerland, Boban Spasojević
Boban Spasojević, Nikolina Cvitanović Kent bank
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PEOPLE & EVENTS
Robert Čoban, Director of UNICEF Croatia Regina Castillo, Boban Spasojević
Robert Čoban, Jurica Sobal MHZ, Boban Spasojević
Robert Čoban, H.E. Jelena Milić, Ambassador of Serbia to Croatia, Boban Spasojević
Robert Čoban, Ivan Vrdoljak, Boban Spasojević
Robert Čoban, Tomo Ricov, Boban Spasojević
Andrea Covic.Head and Head of Media, European Commission in Croatia, Boban Spasojević
Robert Čoban, Mario Lovrić, Boban Spasojević
Robert Čoban, Petar Petrić , Boban Spasojević
Robert Čoban, Tomislav Kero Commercial Director at Palma Travel d.o.o., Boban Spasojević
Robert Čoban, Deputy Governor, mrs. Sandra švaljek, Boban Spasojević
Marko Ignjić, Boban Spasojević
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PEOPLE ZAGLAVLJE & EVENTS
H.E. Juan González-Barba Pera, Ambassadorof Spain to Croatia
DAY OF SPAIN 12 NATIONAL CELEBRATED IN ZAGREB
OCT
Westin Hotel , Zagreb
he event was hosted by Ambassador H.E. Juan González-Barba Pera and his spouse Mrs. Elena Neira. In his speech, Ambassador Juan González-Barba Pera mentioned the good bilateral relations between Spain and Croatia, the milestones of the Spanish Presidency of
the Council of the EU. He also addressed some warm words to the Spanish colony in Croatia. The event was attended by a large number of guests from the political, public and cultural life of Zagreb, as well as representatives of the diplomatic corps accredited in Croatia.
arking the 67th anniversary of the Hungarian revolution and freedom fight of October 1956, the Hungarian Embassy in Zagreb hosted a reception for a wide range of guests of the Croatian diplomatic corps and high-ranking representatives of the Croatian Sabor, the Office of the Republic of the President and of the Croatian society and economy. In his
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speech H.E. Dr. Csaba Demcsák, Ambassador of Hungary to Croatia reminded that during the time of the 1956 revolution a significant number of Hungarians found shelters in Croatian cities in the territory of the former Yugoslavia. Thirty years later, during the Croatian homeland war Hungary also offered shelter for a hundred thousand Croatians fleeing from the war.
t a Gala dinner the German-Croatian Chamber of Industry and Commerce celebrated its 20th birthday. The event was attended by more than 260 members of the Chamber, as well as dignitaries from the economic and political life of Croatia and Germany. The highlight of the event was the awarding of the second prize of the German-Croatian economy for sustainable development. The award was won by Kaufland Hr-
vatska k.d. for its three projects: Kaufland school of fruits and vegetables, Posidonia oceanica and Food Waste. The second place was won by the company Auto Hrvatska d.d., and the third place went to the company ZOV d.o.o. After the ceremonial speeches, there was a performance by the Four Tenors with a surprise guest. Punk rock legend Davor Gobac from the Psihomodo pop band sang his greatest hit “Frida” together with the Four Tenors.
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H.E. Dr. Csaba Demcsák, Ambassador of Hungary to Croatia
DAY RECEPTION 24 NATIONAL OF THE HUNGARIAN
EMBASSY IN ZAGREB MARKING THE 1956 REVOLUTION Sheraton Hotel, Zagreb OCT
Stefanie Ziska, director of AHK
20TH ANNIVERSARY 10 THE OF AHK CELEBRATED AT A
GALA DINNER Westin Hotel, Zagreb NOV
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PEOPLE & EVENTS ZAGLAVLJE
ESPLANADE HOTEL’S 14 THE ZINFANDEL’S RESTAURANT
he prestigious European Hotel Awards 2023, held last week in Barcelona, the Catalan capital of tourism and gastronomy, gathered at the gala ceremony numerous invitees, distinguished guests, and enthusiasts from the fields of tourism, hotel management, and gastronomy, who had the opportunity to pay tribute to the best European hotels, innovative approaches, gastronomy, excellence, and commitment to sustainability at the luxury Sofitel Skipper hotel. Every year, the European
Hotel Awards reward the best European boutique hotels, magnificent hotel institutions, their concepts, diversity, and commitment. Awards were presented in 21 categories, and among numerous luxury hotels, Zagreb’s Esplanade Hotel stood out and was presented with two awards – Hotel Restaurant of the Year for Zinfandel’s Restaurant and Special Award Etoile Blanche by Organisation Mondiale de la Gastronomie, which was awarded to Executive Chef Ana Grgić Tomić.
FIRST GRAZIA BEST OF 16 THE BEAUTY AWARDS
umerous celebrities did not miss this event, including as many as 50 winners of the award of the same name. The beauty industry is one of the fastest growing. To be the best is the aspiration of many, and a satisfied consumer and the profession are the most valued criteria. They are confirmation that we are on the right path and that the work and investment have paid off. In Zagreb’s Peta Kupe, for the first time, an award ceremony
called “Grazia Best of Beauty 2023” was held, where there was no shortage of good atmosphere, magical ambience, pleasant company and interesting categories. The charismatic Ida Prester led the guests through an interesting program, and Gina Damjanović was in charge of good entertainment. Numerous beauty enthusiasts and guests enjoyed a wonderful evening receiving their awards and celebrating beauty in all its forms.
WAS AWARDED AS EUROPEAN HOTEL RESTAURANT OF THE YEAR Barcelona, Spain NOV
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CEREMONY WAS HELD
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ZAGLAVLJE TRAVEL
One&Only Portonovi Hotel We Discovered the Benefits of Chenot Espace Program at One&Only Portonovi Hotel s we stepped into the holiday season, we are already thinking carefully about the consequences that intemperance and a messy life will most certainly leave on us. But this season we are doing things smarter. In order to prepare for the challenges that this period brings, we visited the One&Only Portonovi hotel where we tried the innovative Chenot Espace program, which lead us through a series of treatments with a special diet and returned us to “factory settings”
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and thus prepared us for all the challenges that will come in the coming period. The resort in Montenegro is the first One&Only that offers Chenot
Espace – a transformative journey towards detoxification based on Chenot Method®, which entails tailor-made programs and pioneering treatments that improve vitality
THE RESORT IN MONTENEGRO IS THE FIRST ONE&ONLY THAT OFFERS CHENOT ESPACE – A TRANSFORMATIVE JOURNEY TOWARDS DETOXIFICATION BASED ON CHENOT METHOD®
and optimize health through the year. Chenot’s innovative approach combines the principles of traditional Chinese treatment with the latest scientific achievements in medicine and the most contemporary diagnostic technology. The guests start their wellness journey with a series of tests, designed in accordance with their individual needs, which leads to a creation of efficient and one-of-a-kind, personalized programs. Holistic diagnostics conducted by specialized
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TRAVEL ZAGLAVLJE
experts tests an important series of physiological parameters known as the Chenot Lifestyle Biomarkers®, estimating the effects of one’s lifestyle on the vital status and aging processes. After diagnostic tests, a sophisticated set of custom treatments and diet plans is designed for each guest, and these work in synergy to stimulate the elimination of toxins, increase vitality, activate energy channels and reestablish the physiological balance. You can choose a comprehensive one-week program, individual treatments or shorter programs that can seamlessly fit in your Adriatic vacation. Since diet is the key pillar of the Chenot Method®, the guests of One&Only Portonovi Resort can practice a personalized diet plan, carefully prepared to function in synergy with their wellness pro-
CHENOT ESPACE HAS HYDROTHERAPY AND CRYOTHERAPY ROOMS, SAUNA, STEAM ROOM, THE ORIENTAL HAMMAM AND AN INDOOR POOL, PROVIDING ITS GUESTS WITH A NUMBER OF OPTIONS FOR RELAXATION AND REGENERATION grams, at the hotel restaurant La Veranda. The Chenot diet is precisely formulated to support the body’s self-healing, cleanse it at a cellular level and facilitate metabolic balance. This now-calorie diet activates the body mechanisms of fasting, simultaneously securing quality food for the cells, but without compromising the taste or the aroma. The Chenot Espace covers 4,000 m2 and offers state-of-the-art equip-
ment and 28 treatment rooms. A range of targeted treatments are on offer, from neuro-acoustic deep relaxation treatments, acupuncture and ozone therapy, to intravenous nutrient therapy and hydro-colon treatments. Diagnostics and treatments are divided into six different departments: Medical Department, Human Performance, Medical Aesthetics, Aesthetics, Hydrotherapy, and Sports and Fitness.
Also, Chenot Espace has hydrotherapy and cryotherapy rooms, sauna, steam room, the oriental Hammam and an indoor pool, providing its guests with a number of options for relaxation and regeneration. The Tipsarević Luxury Tennis Club with two professional courts offers superior contents for tennis fans at all levels, while the state-of-the-art fitness center offers private and group trainings with the latest Technogym™ equipment. Also, for guests who want an ideal combination of mind-body exercises, there are outdoor yoga classes with a fascinating view of the bay, amazing architecture, garden and swimming pools of the One&Only Portonovi Resort. For more information or reservation, visit: oneandonlyresorts.com.
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PEOPLE & EVENTS
PRCA 19 FIRST SLOVENIA GATHERING
OCT
IN LJUBLJANA
he first PRCA Slovenia gathering happened in Ljubljana. PRCA Southeast Europe Network Slovenia Chapter Chair, Katja Fašink, Chief Communication Officer of “ELES, d.o.o.”, combined transmission and distribution system operator of the Republic of Slovenia invited to a panel on Infrastructure communication: communicating critical infrastructure in crisis events, her colleagues from abroad, Eleonora Albijanić, Chair of PRCA Montenegro and Head of External Communications “Elektroprivreda Montenegro”, and Nada Kolega, who is Press Officer of “Hrvatski operator prijenosnog sustava d.d.” (HOPS), where they established a few challenges that they have to fight together. One of the biggest is that in the energy industry, people working in public relations cannot shut their phones down, cannot have bad moments or days, and postpone ko work till tomorrow. They stressed future challenges and defined similar problems in different cultures or environments. However, the world of energy needs to win these disrupted times and have a solid backbone for systems that need to upgrade, modify, and adjust to the needs of people and nature. Facing hard times that will come, they decided to stay optimistic and fight all uncertainties in the energy industry. They promised to keep up the excellent work and continue raising standards in communication and the energy industry. The challenges and opportunities of infrastructural, operational communicators wrapped in concluding thoughts:
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Eleonora Albijanić: “Why do we have chal-
lenges in communication in the energy sector? Why do customers not know which entity is a transmitter, which distributor or supplier? In my opinion, information and education are among the leading PR roles in the energy sector. People do not perceive electricity as a good that is on the market and whose price depends on offer and demand; it is not a social category anymore. We must be careful in communication when choosing target groups and channels through which we send them messages. There are numerous publics to communicate within a complex energy sector, the backbone of each country and economy. At the end of the communication process, how do we measure and evaluate our work? Are those results showing the impact of our work on business results? Katja introduced the data about building interstate electricity connections for three years, where a few million was earned/saved with consistent, proactive, and professional communication. But measuring the results of a hard crisis and that crucial moment where we act as a first defense line still stays challenging even though we primarily minimize the strongly negative risks that could influence the public opinion, reputation or the profit of our companies.” Nada Kolega: “I am glad that we also introduced ourselves and met publicly and so spontaneously entered into a typical story of informing citizens in the field of electricity, a topic that is interesting to most consumers only when they do not have electricity. Since it is the most complex technical system, bringing such a complex system closer to the general public is only possible through high-quality and continuous information within the company, PR. In our case, the media and the public accept this con-
tinuity because, besides accurate and verified information, the presenter, the person who addresses the public, is also essential. That is why, among other things, I perform the spokesperson function. I am delighted with our panel because we opened up a handful of topics and found quality solutions for further work.” Katja Fašink: “In my work, we do not have young people who consider our professions attractive. So, It is up to us to at least popularize and “normalize” our professions. We must develop communication system solutions for the vast field of interests of our stakeholders, for PR’s constant availability, the willingness to prepare a complete text or answers to complex questions in a few minutes, and irregular working hours, which the interests of demanding stakeholders often shape these. However we communicators are becoming more resilient, stable, and organized than ever. And we will do even better because we will take care of these upgrades ourselves. In my colleagues who perform the same profession as mine, I found not only a more profound connection but also a lot of inspiration and motivation. When we build friendships, connect, and support each other, we create the most solid network, a quality foundation for younger colleagues, whom I hope will motivate them to step into our shoes and walk in them as strongly as we do, even when the winds of interest are blowing hard. If we introduce them to the best teachers from whom they can learn, the best world-known practices that contribute to a safe future and enable them to express themselves and succeed as outstanding professionals in the energy communication industry in or outside the region, we will fulfill our mission to the best of our ability.”
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