CONGRESS TOURISM
The Rise of Congress Tourism in Belgrade during Yugoslavia
Marija Labović Director of The
THE FUTURE OF CONFERENCE TOURISM IN SERBIA
From infrastructure to sustainability, Serbia must innovate and adapt to remain competitive in the global conference tourism market
MARIJA LABOVIĆ Director of The Tourism Organisation of Serbia (TOS)
Welcome to our special edition on Congress Tourism! We are thrilled to have with us Marija Labović, the director of the Tourism Organisation of Serbia. With her extensive experience in promoting Serbia as a premier destination for business events and congresses, Marija has played a pivotal role in shaping the country’s tourism strategy.
In this interview, we will explore the unique offerings of Serbia in the realm of congress tourism, the challenges and opportunities in the current landscape, and the innovative initiatives being implemented to attract international events. Join us as we dive into the insights and vision of a leader dedicated to elevating Serbia’s status on the global tourism map.
To begin with, I would like us to recall the golden age of Belgrade when it comes to conference tourism. How did it look back then (in the 1970s and 1980s), and what events marked this period?
During the period you’re referring to, Belgrade hosted numerous significant international events, among which I would particularly highlight the first and ninth conferences of the Non-Aligned Movement, of which Yugoslavia was one of the founders. These events attracted guests from all over the world and solidified Belgrade’s position as a centre of diplomatic activities in this part of the world. This period was characterized by a high frequency of important political, economic, and scientific gatherings, which greatly contributed to Belgrade’s recognition on the world map of major international events.
Where are we today? Particularly about the surrounding region and some new conference destinations?
Today, Serbia, and especially Belgrade, holds a significant place on the global conference map. Although we face competition from new conference destinations in the region, Serbia continues to attract great attention due to its rich history, strategic location, and
AN INCREASING NUMBER OF EXPERTS AND INTERNATIONAL ORGANIZATIONS RECOGNIZE SERBIA AS AN ATTRACTIVE DESTINATION FOR SPECIALIZED CONFERENCES AND EVENTS
Photo: Peter Irman
relatively affordable prices. Over the past decade, Serbia has significantly improved its infrastructure, with modern spaces suitable for hosting conferences, as well as numerous hotels and conference venues offering high-quality services. The reopening of the renovated Sava Center is also of great importance, providing us with the ability to organize both large and small gatherings efficiently. An increasing number of experts and international organizations recognize Serbia as an attractive destination for specialized conferences and events. A key contribution to the development of conference tourism comes from our prominent experts—professors and engineers—who, through their work and international recognition, manage to attract their colleagues and bring them to Serbia. However, I would like to emphasize that additional efforts are still needed in promotion and development to ensure that Serbia keeps pace with regional competitors and increases its market share.
Besides Belgrade, Serbia has great potential for the development of conference tourism in other cities. What would you highlight as the most significant?
In addition to Belgrade, Serbia has other cities with great potential for the development of conference tourism. I would highlight Novi Sad, which stands out as the second-largest conference centre in the country, thanks to its rich offerings, excellent conference centre, and growing popularity among tourists.
MODERN CONFERENCE TOURISM REQUIRES MUCH MORE THAN BASIC
INFRASTRUCTURE LIKE ROADS, HALLS, AND A SUFFICIENT NUMBER OF ROOMS
Niš, as the historical and cultural centre of southern Serbia, also has the capacity for organizing conferences, with an attractive offering that includes a rich cultural heritage and proximity to important archaeological sites such as Mediana, Niš Fortress, and the Skull Tower.
I would also mention Zlatibor, Kopaonik, Subotica, and Vrnjačka Banja as attractive and appealing conference destinations. These centres have significant potential to attract small and medium-sized conferences, combining business facilities with opportunities for relaxation and recreation. They represent a unique blend of natural beauty and modern conference services, making them ideal for organizing events in a more relaxed environment.
It should be noted that in addition to Belgrade, other cities recognized as conference destinations are opening their convention bureaus, which, in collaboration with the Serbian Convention Bureau of the Tourist Organization, will work on promoting their destinations. Novi Sad, Niš, and Zlatibor have already made significant progress in this area.
How has the increase in hotel capacities and the arrival of major hotel chains contributed to the development of conference facilities?
The increase in hotel capacities and the arrival of major international hotel chains have significantly contributed to the development of conference facilities in Serbia. New hotels not only offer premium accommodation to their guests but also modern conference halls and accompanying facilities that enable the organization of various types of events, from smaller business meetings to large international conferences. The arrival of well-known chains increases Serbia’s credibility as a conference tourism destination, as famous brands bring international quality standards. Additionally, the increase in hotel capacities allows for the simultaneous hosting of multiple large events, which enhances Serbia’s accessibility and attractiveness in the global conference tourism market.
Do you have data on current results (this or last year)?
Data on the current results of conference tourism in Serbia for this and the previous year indicate a gradual recovery and growth of the sector after the pandemic. According to available reports from the International Congress
and Convention Association (ICCA) for 2023, Serbia ranked 52nd with a total of 43 events that meet the association’s criteria, while Belgrade ranked 66th on the list of the most desirable cities in the world for business tourism, with a total of 34 events held. It is important to note that congresses, seminars, and various types of events are held daily in our country, but the International Association only counts congresses that have more than 50 delegates, rotate between at least three countries, and are held continuously, e.g., annually or biannually. The competition is increasing, and we will need to put in a lot of effort to improve our positions in this industry in the coming years. Work on infrastructure and proximity to airports positively influences the growth in the number of conference tourists. Also, statistics show that hotel occupancy rates during international conferences have increased, contributing to overall tourism revenue.
What should we do to improve our country’s position in the conference tourism market and attract major event organizers?
To strengthen Serbia’s position in conference tourism and attract larger event organizers, efforts need to be made on several key fronts. First, continuous improvement of infrastructure is essential, including the modernization of existing conference centres and the construction of new venues that can accommodate larger numbers of participants. Second, stronger promotion of Serbia as a conference destination on international markets is crucial, particularly through presence at global trade fairs, more active digital promotion, and stronger partnerships with national professional associations. Additionally, it is necessary to enhance cooperation between the government, local authorities, and the private sector to develop attractive packages for event organizers, including tax incentives, subsidies, or other benefits. Investment in education and training of local staff in the conference industry is also vital to ensure high service standards. Finally, improving
Serbia’s connectivity with key markets by further enhancing air and transport infrastructure is important to make the destination more accessible to international visitors.
Times are changing, and so are conferences. What are the modern needs for the development of conference tourism? Are roads, halls, and enough rooms sufficient, or is something else needed now?
Modern conference tourism requires much more than basic infrastructure like roads, halls, and a sufficient number of rooms. In today’s world, conference organizers and participants expect high-tech support, flexible spaces for various types of events, and customized offerings that cater to the specific needs of different industries.
Technological readiness has become crucial—fast and reliable internet connectivity, the ability to host hybrid events that combine in-person and online participation, and advanced audio-visual technologies are now essential standards. Sustainability is also increasingly important, with organizers seeking environmentally responsible venues and services, which include the use of renewable energy, waste reduction, and the provision of local products and services.
CONFERENCE TOURISM HELPS REDUCE SEASONALITY, EXTENDING THE PERIOD DURING WHICH THE DESTINATION GENERATES TOURISM REVENUE
Additionally, services such as personalized participant support, networking opportunities, and accompanying programs that include cultural and recreational activities are becoming more significant. Establishing a conference destination as a place that offers a comprehensive and memorable experience is key to attracting large and prestigious events.
How significant and stimulating is conference tourism for the standard tourism offering, and how can it boost tourism development in general?
I would like to emphasize that conference tourism positively impacts standard tourism offerings and can be a powerful driver of tourism development overall. First of all, conferences and business events attract a large number of participants who often extend their stay to explore the destination they are visiting. This leads to an increase in hotel stays, visits to local attractions, and higher spending on restaurants, shops, and other services.
It’s especially important to note that conference tourism helps reduce seasonality, as business events often take place outside the peak tourist season, thereby extending the period during which the destination generates tourism revenue. These events also create opportunities for developing specialized services, such as guided tours, themed evenings, or educational workshops, which can become part of the regular tourist offering.
Finally, successfully organized conferences enhance the visibility and reputation of a destination on the international level, attracting new visitors and investments. In this way, conference tourism becomes a catalyst for expanding and improving the overall tourism offering, bringing long-term benefits to the entire local community.
Photo: TOS
THE YUGOSLAV SPACE IS ONCE AGAIN IN THE FOCUS OF CONGRESS TOURISM
After the golden age of the 1980s, Belgrade and other major cities of the former Yugoslavia, along with well-known tourist centres are once again demonstrating potential in the development of congress tourism
While there are several congress tourism centres in the Balkan region Belgrade is out as the most important and historically significant in the former Yugoslavia. Its scale, location, and historical role make it a major city for international conferences in the region, with modern facilities designed for a wide range of events. Other cities like Zagreb, Skopje, Ljubljana, and Dubrovnik also have emerging or established congress facilities
In Serbia, besides Belgrade, there are many other centres with emerging potential for organizing congresses and conferences. Mostly, they are located in the two largest cities after Belgrade – Novi Sad and Niš, but also, there are interesting hotels and venues in Zlatibor, Kopaonik, Vrnjačka Banja and Stara Planina, where some smaller groups can be accommodated for business conferences.
KOPAONIK, SERBIA
The Kopaonik Business Forum is a prestigious annual event held in the picturesque Kopaonik mountain region of Serbia, bringing together leaders from business, government, and academia to discuss pressing economic issues and opportunities for growth in the Balkans. Established to foster collaboration and innovation, the forum features keynote speeches, panel discussions, and networking opportunities, attracting a diverse audience that includes entrepreneurs, investors, and policymakers. Participants engage in meaningful dialogues on topics such as technological advancements, sustainable development, and investment strategies, all set against the stunning backdrop of Serbia’s premier ski resort. This unique blend of business and leisure not only enhances the participant experience but also positions Serbia as an emerging hub for investment and economic development in the region. Through its dynamic exchanges and collaborative spirit, the Kopaonik Business Forum continues to shape the economic landscape and inspire new partnerships and initiatives year after year.
MEĆAVNIK, SERBIA
Mećavnik, a picturesque village in Serbia at the Tara Mountain, created by film director Emir Kusturica, hosts various conferences and events throughout the year. Known for its unique architecture and serene natural surroundings, Mećavnik, also known as Drvengrad, offers a charming and inspiring setting for business meetings, seminars, and cultural gatherings.
NOVI SAD, SERBIA
The second-largest city in Serbia, Novi Sad is known for its vibrant cultural scene and hosts the renowned EXIT music festival. The Novi Sad Fair is a major venue for exhibitions and conferences, making it a great choice for business events.
NIŠ, SERBIA
One of the oldest cities in Europe, Niš has a rich history and offers various venues for congresses. The city has been working to develop its conference tourism, with options like the Niš Fair and several hotels equipped for meetings.
SKOPJE, NORTH MACEDONIA
Skopje has been growing as a congress destination with modern facilities like the Macedonian Philharmonic and Skopje Fair offering space for conferences and exhibitions. Skopje’s geographic location makes it a central hub in the southern Balkans.
ZAGREB, CROATIA
Zagreb has emerged as another key congress centre in the region. The Zagreb Fair and various venues like the Vatroslav Lisinski Concert Hall and Zagreb Convention Center cater to international meetings and exhibitions.
LJUBLJANA, SLOVENIA
Cankarjev Dom in Ljubljana is one of the leading congress centres in Slovenia, combining modern congress facilities with the cultural and historical appeal of the city. It is known for hosting international conferences, as well as cultural events and festivals.
DUBROVNIK, CROATIA
Dubrovnik, famous for its coastal beauty, also offers upscale congress tourism through venues like the Dubrovnik Palace Hotel and the Valamar Lacroma Resort. Its picturesque setting adds a unique appeal for delegates attending international events.
All these destinations are increasingly being recognized for their potential in congress tourism, supported by their unique cultural offerings, historical significance, and modern infrastructure.
THE RISE OF CONGRESS TOURISM IN BELGRADE DURING YUGOSLAVIA
The dissolution of Yugoslavia in the early 1990s and the subsequent Yugoslav Wars marked the end of this golden era of congress tourism in Belgrade
During the time of Yugoslavia, particularly after World War II, Belgrade became an important centre of political and economic life for the region. As the capital of the Socialist Federal Republic of Yugoslavia, Belgrade was more than just a national hub—it was a crossroads of cultures, ideologies, and international connections. One of the most significant developments in this era was the rise of congress tourism, a form of travel that revolves around international conferences, summits, and conventions.
This transformation did not happen overnight. It was a gradual process, shaped by Yugoslavia’s unique political position between the East and West during the Cold War, its non-aligned status, and Belgrade’s evolving role as a diplomatic and economic gateway between different political blocs.
1950S–1960S: EARLY BEGINNINGS
In the immediate post-war period, Belgrade was still recovering from the devastation of World War II. However, with the establishment of socialist Yugoslavia under Josip Broz Tito, the city began to grow, rebuild, and modernize.
In the late 1940s and 1950s, the government saw an opportunity to position Belgrade as a neutral meeting point for international diplomacy, particularly with the emergence of the Non-Aligned Movement (NAM) in the 1960s.
The movement, founded by Tito along with other world leaders like Egypt’s Nasser and India’s Nehru, sought to create a space where countries could remain independent from both NATO and the Warsaw Pact. Belgrade was a natural choice for hosting NAM summits, starting with the First Summit of Non-Aligned Countries in 1961, which drew leaders and delegates from all over the world. This event is often credited with putting Belgrade on the map as an international congress destination.
THE CONSTRUCTION OF HOTELS SUCH AS THE ICONIC HOTEL METROPOL IN THE LATE 1950S SIGNALLED A GROWING AWARENESS OF THE NEEDS OF INTERNATIONAL VISITORS
Photo Facebook page Stare slike Novog Beograda
The city’s infrastructure began to adapt to accommodate this new influx of political figures, journalists, and international dignitaries. The construction of hotels such as the iconic Hotel Metropol in the late 1950s signalled a growing awareness of the needs of international visitors. In the years that followed, conference halls, exhibition centres, and other necessary venues started to spring up around the city.
1970S: EXPANDING INFRASTRUCTURE AND INFLUENCE
As Belgrade’s role on the international stage grew, so did its congress infrastructure. In 1977, one of the most significant developments was the opening of the Sava Centar, a state-of-the-art congress centre designed specifically for hosting large conferences and events. Located near the confluence of the Sava and Danube rivers, the Sava Centar was an architectural and cultural achievement that could accommodate thousands of guests. It became the heart of Belgrade’s congress tourism.
The Sava Centar was soon the go-to venue for major international congresses, from political summits to scientific and business conferences. Notably, in 1979, Belgrade hosted the Conference on Security and Cooperation in Europe (CSCE), one of the most significant diplomatic events of the Cold War era, attended by representatives of 35 countries. Such events solidified the city’s reputation as a neutral and well-equipped destination for international meetings.
1980S: PEAK OF CONGRESS TOURISM
The 1980s marked the peak of congress tourism in Belgrade. By this time, the city had developed a comprehensive ecosystem of hotels, restaurants, and entertainment venues to serve the growing number of international visitors. The government actively promoted congress tourism, seeing it as an important source of revenue and international prestige.
Belgrade’s appeal was not only based on its infrastructure but also on its cultural and historical richness. Visitors could explore the city’s vibrant cultural life, from theatres and museums to nightlife and cuisine, blending Balkan traditions with international influences.
At the same time, Yugoslavia’s relatively open borders allowed for easier travel compared to other socialist states. The country’s visafree policy with many non-aligned
and Western countries made it an accessible destination, further boosting its appeal to international congresses.
1990S: DECLINE AND LEGACY
Unfortunately, the dissolution of Yugoslavia in the early 1990s and the subsequent Yugoslav Wars marked the end of this golden era of congress tourism in Belgrade. The city, once a thriving hub for international meetings, conferences, and summits, found itself isolated from much of the international community. The Sava Centar, once bustling with diplomats and business leaders, saw a dramatic decline in events.
However, the legacy of this period in Belgrade’s history remains. Many of the buildings and institutions established during the height of Congress tourism are still in use today, and the city’s experience in hosting international events has continued to influence its development in the post-Yugoslav era. Today, Belgrade is once again growing as a congress tourism destination, leveraging its history and experience to attract new international events.
The history of congress tourism in Belgrade during Yugoslavia is a reflection of the city’s unique role in global diplomacy and culture during the Cold War. From the early days of the Non-Aligned Movement to the construction of the Sava Centar, Belgrade transformed into a key international meeting point. While the wars of the 1990s interrupted this growth, the city’s legacy as a congress hub lives on, continuing to shape its identity as a place where East meets West, and where diverse cultures and ideas come together. NOTABLY, IN 1979, BELGRADE HOSTED THE CONFERENCE ON
Photo Museum of Science and Technology Belgrade
Photo Museum of Yugoslavia
EXPLORING TOP HOTELS WITH CONGRESS CAPACITIES IN THE EX-YUGOSLAVIAN REGION
The ex-Yugoslavian region, with its rich history, diverse cultures, and stunning landscapes, is becoming an increasingly popular destination for international conferences and corporate events. From modern meeting spaces in bustling cities to serene venues along the Adriatic coast, the area offers a wide range of hotels equipped with state-of-the-art congress facilities. This article highlights the best hotel options across the region, ensuring both business efficiency and a memorable stay.
SERBIA
HILTON BELGRADE
Hilton Belgrade is a modern hotel in the heart of Belgrade, Serbia, offering a range of facilities for meetings, conferences, and events. Its congress and event spaces are designed to accommodate a variety of needs, from small business meetings to large-scale conferences. up to 526 guests
MONA PLAZA BELGRADE
Mona Plaza Belgrade is a modern hotel located in the historic Lower Dorćol district of Belgrade, Serbia. Known for its contemporary design and multifunctional event spaces, it’s an excellent venue for corporate events, conferences, and social gatherings. The hotel is built on the site of the former “Kosta Šonda” chocolate factory, blending history with modern hospitality. up to 450 guests
GRAND HOTEL KOPAONIK
Grand Hotel Kopaonik, located in Serbia’s premier mountain resort Kopaonik, is a luxurious destination offering a blend of natural beauty and sophisticated facilities for meetings, conferences, and events. This mountain retreat is ideal for corporate events, team-building, and social gatherings. up to
250 guests
GORSKI HOTEL & SPA KOPAONIK
Gorski Hotel & Spa Kopaonik, located in the heart of the Kopaonik mountain resort, is known for its modern facilities and stunning natural surroundings, making it an ideal venue for both business and social events. The hotel offers a range of meeting spaces that cater to different types of gatherings, from corporate events to intimate celebrations. up to
300 guests
PREZIDENT PALACE HOTEL NOVI SAD
Prezident Palace Hotel in Novi Sad, Serbia, is a luxury boutique hotel offering elegant event spaces ideal for business meetings, conferences, and special events. Its sophisticated design, high-end amenities, and central location make it a popular choice for hosting events in the city. up to
120 guests
HOTEL PALISAD ZLATIBOR
Hotel Palisad in Zlatibor, Serbia, is a popular destination for both leisure and business travellers, offering excellent facilities for hosting events in the beautiful Zlatibor mountain region. The hotel’s congress capacities and event spaces make it a versatile venue for corporate meetings, conferences, and social gatherings. up to
500 guests
HOTEL MONA PLAZA ZLATIBOR
Hotel Mona Plaza Zlatibor, located in the heart of Zlatibor, Serbia, is a wellknown hotel that offers a combination of leisure and business facilities, including modern congress and event spaces. It’s a popular venue for corporate events, conferences, and private functions in the picturesque mountain setting of Zlatibor. up to
500 guests
BOSNIA AND HERZEGOVINA
HOTEL EUROPE SARAJEVO
Hotel Europe in Sarajevo, Bosnia and Herzegovina, is a historic and elegant hotel located in the heart of the city. Known for its blend of traditional architecture and modern amenities, it’s a popular venue for business events, conferences, and social gatherings. The hotel offers a range of congress and event facilities to accommodate various types of events.
up to
300 guests
MONTENEGRO
HUMA KOTOR BAY
Huma Kotor Bay is a luxury hotel located in the stunning Kotor Bay area of Montenegro. Known for its modern design and breathtaking views, the hotel offers a variety of facilities for meetings, conferences, and events. Its picturesque setting makes it a popular venue for both corporate and social gatherings. up to
200 guests
HYATT KOTOR BAY
Hyatt Kotor Bay is a luxury hotel located in the picturesque Kotor Bay area of Montenegro. This modern hotel offers stunning views of the bay and surrounding mountains, making it a desirable venue for both leisure and business travellers. With its state-of-the-art facilities, Hyatt Kotor Bay is well-equipped to host various events, from corporate meetings to social gatherings. up to
500 guests
MAESTRAL RESORT & CASINO
Maestral Resort & Casino is a beachfront hotel located in Pržno, Montenegro, near the popular town of Budva. The resort is known for its luxurious amenities, stunning views of the Adriatic Sea, and excellent facilities for meetings and events, making it a favoured choice for both leisure and business travellers. up to
300 guests
REGENT PORTO MONTENEGRO
Regent Porto Montenegro is a luxury hotel situated in the heart of Porto Montenegro, a premier superyacht marina and waterfront destination in Tivat, Montenegro. Known for its stunning architecture, elegant design, and breathtaking views of the bay, the hotel offers a range of facilities for meetings, conferences, and special events. up to
300 guests
AZUL BEACH RESORT ULCINJ
Azul Beach Resort Ulcinj is a modern beachfront hotel located in Ulcinj, Montenegro. Known for its beautiful setting along the Adriatic coast, the resort offers a range of amenities and facilities suitable for both leisure and business travellers. Its stunning views and modern design make it a popular choice for various events, including conferences and weddings. up to
300 guests
CROATIA
HILTON RIJEKA COSTABELLA BEACH RESORT & SPA
Hilton Rijeka Costabella Beach Resort & Spa is located on the Adriatic coast in Rijeka, Croatia, and offers a beautiful setting for meetings, conferences, and events. The hotel’s event spaces are designed to accommodate various types of gatherings, from small meetings to larger conferences and celebrations. up to
400 guests
GRAND VIEW, BRAČ
Grand View Postira Brač is a luxury hotel located on the island of Brač, Croatia, known for its stunning views of the Adriatic Sea and beautiful natural surroundings. The hotel combines modern amenities with a tranquil atmosphere, making it an ideal venue for both leisure and business travellers. It offers a variety of facilities suitable for hosting events, conferences, and social gatherings. up to
150 guests
BELLEVUE, MALI LOŠINJ
Hotel Bellevue Mali Lošinj is a luxurious resort located on the island of Lošinj, Croatia. Renowned for its stunning coastal views, modern design, and serene environment, the hotel offers a variety of amenities and facilities suitable for both leisure and business travellers. It is an excellent venue for hosting conferences, events, and social gatherings. up to
300 guests
ELIZABETH PALACE, HVAR
Elisabeth Palace Hvar is a luxury hotel located on the beautiful island of Hvar, Croatia. Known for its stunning views of the Adriatic Sea and lush surroundings, the hotel offers a combination of modern design and historical charm, making it a popular choice for both leisure and business travellers. It provides excellent facilities for hosting events, conferences, and social gatherings.
up to
150 guests
KEMPINSKI ADRIATIC, SAVUDRIJA
Kempinski Hotel Adriatic is a luxury resort located in Savudrija, Croatia, near the Italian border. Set along the beautiful Adriatic coastline, the hotel offers stunning views, elegant accommodations, and a wide range of amenities. It is an ideal venue for both leisure and business travellers, with excellent facilities for hosting events, conferences, and social gatherings.
up to
500 guests
ESPLANADE, ZAGREB
Esplanade Zagreb Hotel is a prestigious five-star hotel located in the heart of Zagreb, Croatia. Known for its rich history, elegant architecture, and luxurious accommodations, the hotel is a popular choice for both business and leisure travellers. It offers a variety of facilities suitable for hosting events, conferences, and social gatherings.
up to
550 guests
HILTON RIJEKA COSTABELLA BEACH RESORT & SPA
From a Dream to Luxury on the Adriatic
The story of Hilton Rijeka Costabella Beach Resort & Spa begins in 1983 when a young man named Jaroslav Třešňák arrived in Rijeka with a backpack and no money
As a recent high school graduate, he dreamed of the Adriatic coast but had to sleep under the open sky on his first night. A chance encounter with a local fisherman, Milenko Brnčić, provided him with shelter and hospitality, creating a bond that tied him to this place forever.
Four years later, Jaroslav returned with his new wife, promising that one day he would build a hotel in this magical spot. Today, Hilton Rijeka Costabella Beach Resort & Spa represents the fulfilment of that dream. Located on the shores of Kvarner Bay, the hotel offers a luxurious five-star experience, with elegantly designed rooms, suites, and villas.
Rijeka, a historic port city, is surrounded by the natural beauty of the Risnjak and Učka National Parks, as well as the largest Croatian islands, Krk and Cres. Hilton Rijeka Costabella Beach Resort & Spa offers guests a unique Adriatic experience, infused with elegance and comfort, making this place not only a reflection of Jaroslav’s dreams but also a symbol of long-standing friendship and vision.
PROJECT WORTH 278 MILLION EUROS
Luxury Hotel and Residential Beachfront Complex “Porta Rai” Officially Presented in Podgorica and Ulcinj
LRai” on Velika plaža was officially presented this weekend at a ceremony first in Podgorica, and a day later in Ulcinj, in front of a large number of distinguished guests, among whom was the Vice President of the Government of Montenegro Aleksa Bečić, ministers, representatives state institutions, the diplomatic corps, the business community and the media
The construction of one of the most significant tourist projects in the last decade in this part of the Adriatic will begin in November, and the estimated value of the investment behind the hotel group Karisma Hotels & Resorts and the international company Dobrov & Family Group is 170 million euros.
“We are proud of this investment, but also of the information that thanks to “Porta Rai” we will improve domestic entrepreneurship, increase the number of jobs and bring world know-how to the region. I would especially emphasise that local companies will be engaged in constructing this complex, which further confirms our commitment to the development of the Montenegrin economy. The benefits for the domestic economy are multiple, including the fact that we will pay 65 million euros in value-added tax in the next 10 years, then, the profit tax in the same period will amount to 25 million euros, and taxes and contributions to wages will amount to about 7 million euros. When property tax is added to that, which is about 11 million euros for the next 10 years, we arrive at a figure of additional 108 million euros that remain in Montenegro thanks to the project, in addition to the already mentioned 170 million,” said Nemanja Kostić, director of Karisma Hotels & Resorts for Europe and the Middle East.
“Porta Rai” will be located on Velika Beach, the longest sandy beach on the Adriatic, offering visitors and residents a unique experience of enjoying luxury on the seashore. The hotel-residential beachfront complex with five-star hotel
service will offer exclusive restaurants and bars, a wellness and spa centre, seven swimming pools, a padel, tennis and basketball courts, mini golf, various children’s facilities with a promenade and an exclusive retail zone.
“The “Porta Rai” project on the Velika beach will additionally strengthen the position of Montenegro on the world map when it comes to luxury hotel-residential complexes, and we are proud of that. It is a building that will meet the highest quality standards and will represent a new address of luxury in one of the most beautiful locations on the Adriatic. At the same time, I am pleased to point out that the complex will be completely family-oriented, filled with greenery, parks, and numerous facilities for children because we want to create an environment tailored to people,” said Kostić, who thanked all state institutions for the efficient handling of all the necessary procedures: “I must emphasise that the relevant ministries and local self-government in this process showed a high level of support and cooperation, which enabled us to carry out all the necessary procedures in the highest quality way. I want to once again thank them I sincerely thank you for that.”
Karisma Hotels & Resorts started its operations in Montenegro in 2017 by renovating the former Belvi Hotel, today Azul Beach Resort Montenegro, and with the new project Porta Rai confirms its sincere intentions to continue improving the tourism product of Montenegro.
“PORTA RAI” WILL BE LOCATED ON VELIKA BEACH, THE LONGEST SANDY BEACH ON THE ADRIATIC, OFFERING VISITORS AND RESIDENTS A UNIQUE EXPERIENCE OF ENJOYING LUXURY ON THE SEASHORE
UXURY hotel-residential beachfront complex “Porta
Foto
Sasa
Vujanovic