Diplomacy&Commerce - Montenegro - 2/2023

DECEMBER 2023

ISSUE 2

M O N T E N E G R O

EVENTS

9772466380002

EU SUPPORTS MONTENEGRO STRONGLY AND SINCERELY

MONTENEGRO GOT 44th GOVERNMENT HEADED BY MILOJKO SPAJIĆ

OANA KRISTINA POPA

EU Ambassador to Montenegro

CABLE CAR KOTOR-LOVĆEN A JOURNEY THROUGH THE FAIRYTALE LANDSCAPE OF MONTENEGRO

BUSINESS INTERVIEW

WE GO UP AGAINST THE VERY BEST

STJEPAN UDOVIČIĆ CEO, Crnogorski Telekom

BETTER RELATIONS BETWEEN UKRAINE AND MONTENEGRO

H.E. OLEH HERASYMENKO

AMBASSADOR'S INTERVIEW

RELATIONS BETWEEN FRANCE AND MONTENEGRO ARE STRENGTHENING

BELUGA VODKA: MONTENEGRO'S LUXURY AMBASSADOR TO THE WORLD

H.E. ANNE-MARIE MASKAY

OLEG MEDOEV

Ambassador of France to Montenegro

CCE: DECADES OF COMMITMENT TO MONTENEGRO’S CIVIC EDUCATION AND DEMOCRACY DALIBORKA ULJAREVIĆ

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www.diplomacyandcommerce.me

FOREWORD

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MILOŠ DRAGAŠ Editor in Chief dragasm@themedia.capital SANDRA NIKOLIĆ Journalist journalist@diplomacyandcommerce.me NATAŠA KATNIĆ Advertising Director advertising@themedia.capital Design and prepress ZORAN DRAGIĆ zoran.dragic@color.rs Translation Double L D.O.O. Photos FILIP DAMJANOVIĆ

Print BIROGRAF COMP D.O.O. Atanasija Pulje 22 Zemun Republika Srbija

Dear readers, As the editor of Diplomacy & Commerce Montenegro magazine’s second issue, I wish to express to you the genuine enthusiasm that compels me to discover Montenegro. As someone who was born in Belgrade but whose family has strong Montenegrin heritage, going back to the homeland of my forebears was a powerful catalyst for action and change.

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This issue is not merely a collection of written correspondence; it is a narrative about individuals, endeavours, and viewpoints that I am eager to impart to you. By engaging in dialogues with individuals, examining economic patterns, and conducting investigations

Contributors: Sandra Nikolić Darko Šćepanović Miloš Dragaš Robert Čoban Žikica Milošević

CIP – Katalogizacija u publikaciji Nacionalne biblioteke Crne Gore, Cetinje ISSN 2989 – 2481 = Diplomacy and Commerce Montenegro (Print) COBIS.CG-ID 26760708 International Copyright 2016-2023 Color Media Communications, Novi Sad, Serbia Copyright for Montenegro: 2023 The Media doo, Podgorica, Montenegro

into cultural heritage, our aim is to encapsulate the essence of Montenegro. Throughout the process of researching and producing this publication, I have deeply sensed the strength of the community that constitutes the essence of this magnificent nation.

We highly value your support and active participation, as we aim for this release to be an engaging and participatory experience, fostering debate and collaboration. Embark on this shared journey with us as we uncover and showcase Montenegro’s finest offerings.

I envision these pages as a platform where you can truly experience the dynamic and evolving nature of the country.

We encourage you to broaden your perspectives, as we aim to provoke contemplation over the future of Montenegro. We welcome you to actively participate in shaping the trajectory towards a more promising future in collaboration.

We are laying the groundwork for the mutual understanding and cooperation that will lead to Montenegro’s justifiable success as a whole.

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DIPLOMATIC INTERVIEW

Priority is completing key rule of law reforms and fulfilling interim benchmarks under Chapters 23 and 24

Popa: EU supports Montenegro strongly and sincerely

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he EU’s support to Montenegro is robust and sincere. It goes beyond political partnership. Our support also includes extensive financial assistance, economic investment, health and emergency response and exchange of expertise. The EU is the biggest donor, trading partner and investor in the country, said EU Ambassador to Montenegro, Oana Kristina Popa.

What are the main areas in which Montenegro needs to make progress in order to get closer to full EU membership?

Montenegro needs to prioritise delivering on the key area of rule of law, and fulfil the so-called interim benchmarks under Chapters 23 and 24. Those priorities include judicial reforms and appointments, media freedom and the fight against corruption and organised crime.

How do you assess Montenegro's current progress on the path towards EU accession and what are the key challenges it is currently facing?

Montenegro started the EU accession negotiations 10 years ago. It has opened all negotiation chapters, while provisionally closing three.

We have repeatedly praised the country for its full alignment with the EU’s common foreign and security policy, including with the EU’s restrictive measures following Russia’s unprovoked aggression against Ukraine.

However, political volatility, government instability and tensions within the ruling majorities have clearly led to the stalling of the decision-making processes and reform implementation.

Consequently, key state institutions have not been able to function properly, which greatly affected Montenegro’s progress on the EU accession path in recent years.

Montenegro needs independent, impartial, effective and competent judicial institutions to move forward on its EU path. This is why we have repeatedly called upon all

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If the interim benchmarks are met by Montenegro, the Commission will draw up an interim benchmark assessment report (IBAR). If the Council would approve the IBAR, the accession process could move towards the provisional closure of chapters.

With continued efforts, there are a number of technical chapters that could be closed in the short- to mid-term following the IBAR approval.

The timing of the progress is fully in Montenegro's hands.

OANA KRISTINA POPA

EU Ambassador to Montenegro

Montenegrin political actors to act beyond party lines and to ensure broad support for the appointment of Judicial Coun-

is wasted on divisive subjects.

Now is the moment to set aside our differences and collaborate in strengthening the rule of law.

MONTENEGRO NEEDS TO PRIORITISE DELIVERING ON THE KEY AREA OF RULE OF LAW, AND FULFIL THE SO-CALLED INTERIM BENCHMARKS UNDER CHAPTERS 23 AND 24. cil members, Constitutional Court judges and the Supreme State Prosecutor without further delay. The lack of these long-pending appointments has a worrying impact on the overall functioning of the judiciary in Montenegro, and ultimately on its capacity to deliver justice. Too much time

The EU will continue to do all it can to assist Montenegro and speed up the pace of its negotiations, in the interest of Montenegrin citizens and the country's European future.

We hope that Montenegro will seize this momentum and deliver immediate and concrete results.

How does the EU support reforms in Montenegro, and how can cooperation between the EU and Montenegro be further improved in this process?

The EU’s support to Montenegro is robust and sincere.

It goes beyond political partnership. Our support also includes extensive financial assistance, economic investment, health and emergency response and exchange of expertise. The EU is the biggest donor, trading partner and investor in the country.

As a first step in facilitating further cooperation between www.diplomacyandcommerce.me

the EU and Montenegro, we expect Montenegro to form a strong pro-European government, able to deliver on EU-related reforms, in a constructive spirit and in line with Montenegrin citizens’ expectations to advance in the EU accession process.

The absolute reform priority for Montenegro is to achieve concrete results in the rule-oflaw area, in particular to fulfil the interim benchmarks under Chapters 23 and 24. We look forward to working with all political actors and institutions taking forward Montenegro on its EU strategic path, including the necessary reforms.

How does the EU view the role of civil society and media in monitoring and promoting reforms in Montenegro?

In every democratic society, civil society and media play

to operate without any undue political pressure.

We, therefore, expect the Montenegrin authorities to create an environment conducive to media freedom and constructive involvement of

I HOPE THAT THE CURRENT GENERATION OF MONTENEGRIN POLITICIANS WILL SEIZE THIS HISTORIC OPPORTUNITY AND FIND A WAY TO WORK TOGETHER AND DO WHAT IT TAKES TO BRING THE COUNTRY INTO THE EU a pivotal role in fostering pluralism, safeguarding human rights and giving voice to different communities and groups. They should be respected, protected and free

civil society organisations in policy making.

Instead of engaging in strongly-worded public criticism and allegations against media and civil society rep-

resentatives, the competent domestic authorities should address any alleged violation of law, in line with the national legislation and relevant international and European standards.

How does the EU perceive the prospects and expectations for Montenegro as a future EU member, and what are the benefits for both Montenegro and the EU from this membership?

A more united Europe simply means better safeguards for our shared values. With Russia’s brutal war of aggression against Ukraine, there is a growing realisation of the immense geopolitical importance of enlargement. This creates a good momentum for a faster integration of our partners with whom we share the same values, the same foreign policy commitments and security concerns, and who are ready to deliver on the required reforms.

We have seen plenty of evidence that EU-related reforms are helping Montenegro to build a fairer and more prosperous society. It is no wonder that the EU accession is proclaimed as the country’s top priority, no wonder that it is seen as such by a huge majority of Montenegrin citizens.

What are the most important pieces of advice and messages you would like to convey to Montenegrin authorities and citizens regarding the EU accession process?

We are committed to support Montenegro in moving forward and eventually becoming a full member of the EU. However, Montenegrin authorities must follow through with the essential EU-related reforms, prioritising their commitment to their citizens and not just the pledges made to European partners. I hope that the current generation of Montenegrin politicians will seize this historic opportunity and find a way to work together and do what it takes to bring the country into the EU.

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POLITICAL EVENT

Our vision is Montenegro as the Switzerland of the Balkans and the Singapore of Europe

Montenegro got 44 Government headed by Milojko Spajić th

MILOJKO SPAJIĆ

Prime Minister of Montenegro Government

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fter the extraordinary parliamentary elections held in June this year, Montenegro clearly expressed its desire for responsible politicians and statesmen. Prime Minister Milojko Spajić is heading the new Government, which will lead the country to prosperity. His mission is directed towards economic reforms, improvement of citizens' living standards, strengthening of the rule of law, and accelerated accession of Montenegro to the European Union.

The new Government, which was formed by the votes of 46 members of the Parliament of Montenegro, consists of five deputy prime ministers and

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19 ministries. This Government represents a broad coalition, including members of Europe Now, the Democrats, the Socialist People's Party, the Albanian Forum, the Albanian Alliance, and CIVIS. The reconstruction of the Government is also planned for a year, where the representatives of the coalition "For the Future of Montenegro" will take over the ministerial and one deputy prime minister positions.

The multi-hour debate on the election of the Government of Milojko Spajić lasted until the early hours of the following morning, when 19 MPs were against the election of the Government, while 46 MPs

supported the new executive power. This election marks the end of the technical mandate of the previous Government, led by Dritan Abazović.

During the debate in the Parliament, Prime Minister Spajić emphasized his commitment to the citizens of Montenegro and their well-being. His Government aims to create a society that respects diversity and considers it an asset, not a reason for discrimination.

Their vision is for Montenegro to become the Switzerland of the Balkans and the

Singapore of Europe and to provide citizens with the best living conditions.

Electing this, Montenegro stepped towards a new political paradigm, where responsibility, transparency, and shared prosperity became the key principles of running the country. The Government of Prime Minister Milojko Spajić has a challenging but inspiring mission - to build a united and prosperous Montenegro where citizens are at the center of all efforts and changes. www.diplomacyandcommerce.me

ECO-FUND AS A RELIABLE PARTNER OF CITIZENS AND BUSINESSES By all parameters, 2023 was a year of prosperity for the Environmental Protection Fund: a year of financial consolidation, new projects, and fruitful international cooperation. This cooperation created a synergistic effect on the economy and citizens, who recognized Eco-Fund as a loyal partner who cares not only about environmental protection but also about their needs and expectations.

When it comes to cooperation with local selfgovernment units, we are convinced that the year ahead will bring progress, and the map of cooperation will be drawn towards each of them. In 2023, subsidies totaling 900,000 euros were provided to local self-government units through public tenders for the realization of a project to remove waste thrown into the environment, the procurement of communal equipment and devices for waste management, and the design, arrangement, and maintenance of green areas.

Being aware of the importance of the NGO sector as a social corrective that Montenegro needs, during this year, the Eco-Fund implemented a support program through subsidies for environmental protection, preservation, and improvement projects of 60,000.00 euros.

The citizens and their needs are the focus of the Fund's program policy. Hence, the journey from idea to implementation of subsidies for replacing household appliances with energyefficient devices, existing street lighting with LED lamps, and business facilities intended for the economy, procurement of energy-efficient vehicles for businesses and entrepreneurs, natural persons, and the economy for 950,000 euros.

The end of the year will also be marked by the finalization of competition for subsidies to business people, entrepreneurs, and the public sector for the procurement of charging stations for electric and hybrid vehicles, the installation of photovoltaic systems on local self-government facilities, the installation/ replacement of boilers, and the procurement of energy-efficient vehicles for the public sector, in the amount of 450,000 euros.

The management of this institution constantly works to strengthen the revenue side and institutional regulation, which can only be fully achieved through the passing of the Law on Eco-Fund, which will complete the process of its establishment, giving it a deserving place in society.

Realizing the importance of education expressed through audiovisual content, especially for the young people we are leaving the country to inherit, the Eco-Fund provided subsidies for media content production projects on the environment and climate change.

The battle for a more humane and cleaner environment starts with us today, so our habits and aspirations must look toward the future.

The burden of change is the heaviest, but it is also the only path for ecological Montenegro that has no alternative for our sake and for the sake of generations to come.

"Coming together is a beginning, staying together is progress, and working together is success" Henry Ford.

Your Eco-Fund.

PEOPLE & EVENTS

Biljana Braithwaite, founder and CEO of Sustineri Partners, on ESG Standards and the ESG Adria Summit

Sustineri Partners: Pioneer of ESG Development in the Adria Region

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ustineri Partners, a company specializing in environmental, social, and corporate governance standards (ESG standards), is becoming an increasingly important player in promoting sustainable development and socially responsible business in the Adria region. We spoke with Biljana Braithwaite, the company's founder and CEO, about their activities, the impact of ESG standards, and the future of the Adria region.

Biljana Braithwaite proudly points out that Sustineri Partners, a joint project with her sister Aleksandra Njagulj, co-founder of the company and a recognized ESG expert, successfully gathered a team of experts and partners and that the idea for the company was born in beautiful Perast. Sustineri Partners aims to provide expertise and support to companies in the region to align their operations with ESG standards and prepare for the challenges of the future, as per international practices and regulations.

According to her, this area is already relevant in the European Union (EU), and the Adria region, with its vast potential, could attract foreign investments and become part of a sustainable global economy.

"Slovenia and Croatia, as members of the EU, harmonize their regulations with European standards, which is a positive step for their economy. But for the countries of the Western Balkans, it is vital to get closer to these standards to integrate into the European market successfully," she said.

Braithwaite also emphasizes the importance of cooperation with companies, governments, and

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Great interest led to expansion, and from 2024, the ESG Summit will include, in addition to, the countries of the Western Balkans, Slovenia, and Croatia.

BILJANA BRAITHWAITE I ALEKSANDRA NJAGULJ international institutions to increase awareness of the importance of sustainability and socially responsible management.

The ESG Adria Summit, organized in Montenegro for the second year in a row, is a crucial initiative of Sustineri Partners.

This event brings together representatives of governments, international institutions, and business leaders from the region and the world to discuss the green transition, sustainable finance, circular economy, investment attraction, and innovation development.

Braithwaite points out that the inaugural Summit was a turning point for the region. This event brought together more than 450 participants, i.e., representatives of regional governments, international institutions, experts, and business leaders from more than 150 companies, 70 world-renowned speakers, financial experts, experts in the field of sustainable development, as well as many regional media who followed an event.

The Summit was held for the first time in April 2023 under the name Western Balkans ESG Summit of the Western Balkans.

"ESG standards, which deal with companies' environmental, social, and governance practices, are becoming increasingly important for financial institutions. More than 80% of investors take them into account when making investment decisions, considering the long-term financial returns that such investments bring.

Sustineri Partners, through its initiatives and the ESG Adria Summit, plays a crucial role in promoting and effectively implementing these standards in the Adria region," Braithwaite stated.

Preparations for the next ESG Adria Summit are underway. It will be held in Tivat from April 24 to 26, 2024, and organized

by Sustineri Partners and Porto Montenegro in partnership with the Government of Montenegro.

Biljana and her team believe that events of this type can significantly affect the reputation of the region, making it a desirable destination for attracting responsible investments.

In conclusion, Sustineri Partners and CEO Biljana Braithwaite work with dedication to promote ESG standards, encourage the development of the green agenda, and support companies in the Adria region to become leaders in sustainable development, adopt new standards and modern practices in the way they manage their business. Their activities and the ESG Adria Summit promise a bright future for the sustainable development of this dynamic region. www.diplomacyandcommerce.me

AMBASSADOR'S INTERVIEW

Montenegro has everything needed to be a leader in the EU Accession Process and Seize the Current Momentum

Relations between France and Montenegro are strengthening edge, first as a seconded national expert to the European Commission (where I dealt with the first version of the Instrument for Pre-Accession Assistance - IPA), and then at the French Permanent Representation during the 2008 French Presidency of the European Union. I have since occupied a number of multilateral and bilateral positions, respectively in New York and Paris for the former and Budapest for the latter. In terms of expertise, I have touched upon environmental issues and administrative and financial matters along the way.

My latest assignment before I had the honour of being appointed to Montenegro was in the Ministry’s HR Department.

France and Montenegro have a long history of diplomatic relations. How do you perceive the current state of relations between our countries, and what priorities would you set for your mandate in preserving and enhancing those relations?

ANNE-MARIE MASKAY H.E. Ambassador of France to Montenegro

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he bilateral ties between France and Montenegro are seeing a notable strengthening, within the framework of France’s stepped-up involvement in the region and Western Balkans’ rapprochement with the European Union. The increase in France’s technical support, particularly in terms of embedded experts, will allow us to beef up our cooperation across several domains and actively support Montenegro on its path towards the European Union, which is the main priority of my man-

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date, said the newly appointed French ambassador in Montenegro, Anne-Marie Maskay.

To begin with, could you please tell us more about your diplomatic experiences and background before being appointed as the ambassador to Montenegro?

When I first joined the French Ministry for Foreign Affairs in 2002, my area of expertise lay in the central European region. I was fortunate enough to quickly build up solid EU-related knowl-

The bilateral ties between France and Montenegro are seeing a notable strengthening, within the framework of France’s steppedup involvement in the region and Western Balkans’ rapprochement with the European Union. The increase in France’s technical support, particularly in terms of embedded experts, will allow us to beef up our cooperation across several domains and actively support Montenegro on its path towards the European Union, which is the main priority of my mandate.

How do you intend to support economic ties between France and Montenegro during your tenure?

In strong correlation with the commendable efforts undertak-

en by the French-Montenegrin Companies Club, I will endeavor to highlight the know-how of French enterprises in sectors that are key to the economic advancement of Montenegro, notably tourism. Given France’s significant expertise in this domain, as both a primary destination and a notable origin of diverse categories of tourists, ranging from sea resort enthusiasts to nature lovers, I firmly believe that there remains substantial opportunity to strengthen our connections.

France has the potential to actively engage in the advancement of tourism and transport infrastructure, given its prominent position in these domains.

French businesses also have essential expertise that might support Montenegro in areas like renewable energy production, water and waste treatment and management, as well as industrial site decontamination. We can rely on recent successes to pave the way for future cooperation. I have notably in mind the French company Valgo, which has just completed decontaminating the former Bijela shipyard.

Furthermore, the establishment of collaborations between institutions and local authorities in both of our countries, exemplified by the visit of a substantial delegation from the Normandy Region of France in spring 2023, serves to foster economic interactions and will be encouraged further.

Security is a crucial aspect of diplomatic work. How do you plan to contribute to strengthening security and stability in Montenegro and the Western Balkans region?

While the region is facing many challenges, France has decided to appoint a seasoned diplomat, Mr. www.diplomacyandcommerce.me

René Troccaz, as its first Special Envoy for the Western Balkans.

Mr. Troccaz will be involved in important regional policy issues in coordination with his European and American counterparts.

France is also investing to help Montenegro cope with new threats, like cyber security.

France supported Montenegro in the wake of the cyberattack suffered last year, with 13 experts dispatched to Montenegro, in addition to those working in the back office from the French National Agency for the Security of Information Systems (ANSSI).

To fend off future threats, a Western Balkans Cyber Capacity Centre (W3BC) was launched in Podgorica last year. This French initiative led to a Franco-Slovenian project, which has become a trilateral organisation in partnership with Montenegro.

The W3BC has been providing training to professionals since spring 2023. The next step towards establishing the Centre as an international institution in 2025 has been taken with the signing of an international treaty during the Berlin Process Summit held in Tirana in October. As the stakes are particularly high, full regional ownership will be the key to success.

How do you see France’s role in supporting Montenegro’s European path and the Western Balkans region?

Allow me to recall first what President Macron said last June at the GLOBSEC Bratislava Forum: «All the questions as to “whether” another EU enlargement is needed and, if so, “when” it should happen, have already been answered. And the answers are respectively “yes”, and “as soon as possible”. The only valid question remaining today is “how should we do it?”, directed towards both the EU and the pre-accession countries».

Against this backdrop, France will fully participate in the reflections on the deepening and functioning of the EU, as well as lend support to all actions taken to bolster the Western Balkans’ European path. In this respect, the European Political

IN STRONG CORRELATION WITH THE COMMENDABLE EFFORTS UNDERTAKEN BY THE FRENCHMONTENEGRIN COMPANIES CLUB, I WILL ENDEAVOR TO HIGHLIGHT THE KNOW-HOW OF FRENCH ENTERPRISES IN SECTORS THAT ARE KEY TO THE ECONOMIC ADVANCEMENT OF MONTENEGRO Community (EPC), initiated by the French President, is meant to support and complement the pre-accession process, to favour convergence, and to develop concrete cooperation projects in numerous areas of common interest.

As a country with years of experience, Montenegro has it all to be a front-runner in the process and seize the current momentum. Like we have in the past, but perhaps more than ever, France will stand by Montenegro’s side, notably as regards capacity building and the exchange of good practices.

A new French resident expert on enlargement negotiations has been appointed to this end, who will serve where most useful within the host administration. France is also mobilising technical support on the issue of public administration reform, as well as support for agricul-

ture and rural development.

Training by professionals and the exchange of expertise are often key to overcoming theoretical stalemates.

Climate change is a global challenge. How do you plan to support environmental protection and sustainability initiatives in Montenegro?

The recent appointment of a French expert to the Environmental Protection Agency of Montenegro paves the way for new partnerships in this crucial domain, both in a broader context and also within the framework of EU accession negotiations.

I will also rely on the growing involvement of the French Development Agency (AFD) in the region, with a primary focus on providing assistance for the energy and ecological transition. The AFD has established

a partnership with the Investment and Development Fund of Montenegro (IRF) in order to execute a 50-million euro project aimed at enhancing climate investments for Montenegrin small and medium-sized enterprises (SMEs) and municipalities. This initiative aligns with Montenegro’s National Sustainable Development Strategy.

Lastly, the Embassy supports initiatives undertaken by non-governmental organisations in the realm of environmental protection, as exemplified by our recent participation in World Cleanup Day. This aligns with France’s prominent position in advocating for a Global Treaty to End Plastic Pollution.

Achieving justice and the rule of law are key elements of democratic development. How will you support Montenegro’s efforts in the fields of justice and the fight against corruption?

Support for consolidating the rule of law and the fight against corruption and organised crime is closely linked to the European integration process, and I am confident that the Montenegrin government will devote substantial and necessary efforts in these fields.

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Our enlargement expert’s work will be particularly focused on the priority subjects of the rule of law and governance covered

by Chapters 23 and 24 of the accession negotiations. The Embassy’s specialised attachés in justice, police, and customs will also further develop partnerships with Montenegrin institutions.

What cultural and educational exchanges between France and Montenegro do you plan to promote during your tenure?

Thanks to our cultural centre (Institut français du Monténégro) located in Podgorica, France has a long-standing tradition of cultural exchanges with Montenegro. We will continue to work with local cultural institutions to foster partnerships and actively support the main festivals organised in Montenegro. On the educational level, we are maintaining our effort to revit-

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alise the learning of the French language at schools, in line with Montenegrin authorities’ ambition to become an associate member of the International Organisation of La Francophonie (OIF). This includes promoting French as a possible second foreign language option, beginning instruction in early childhood education settings, and creating a bilingual education track at the Podgorica Gymnasium.

Establishing partnerships between French and Montenegrin schools will also be one of our priorities. The same goes for the university level, by making greater use of the opportunities offered by the Erasmus+ programme.

Could you highlight some specific areas or initiatives that you plan to initiate to enhance cooperation between our countries?

To mention just a few examples, the Embassy is taking part in

a regional project to create a French meta-institute aimed at supporting exchanges in the cultural and creative industries.

We encourage collaboration with the national Film Centre and are supporting a documentary workshop in Kotor for the spring of 2024 to take advantage of Montenegro’s thriving film industry.

Additionally, a partnership is in the works with the Montenegrin Music Centre, whose orchestra is under the direction of Marc Korovitch, a French citizen with deep ties to Montenegro. This partnership will in particular include cooperation relating to the maintenance of woodwind instruments.

Speaking of exciting opportunities for collaboration in the publishing industry, I am glad to inform that France will be attending the Podgorica Book Fair in the spring of

2024, which will be a rare opportunity to showcase cooperation projects in the field of publishing.

How do you envision the future of bilateral relations between France and Montenegro, and what are your personal ambitions in this regard?

I believe that the conditions are ripe to enable our bilateral relations to flourish even further, including in strategic sectors. France unwaveringly supports Montenegro on its European path, which is the aspiration of the overwhelming majority of Montenegrin citizens. If the country is able to seize the current momentum by implementing the necessary reforms, I am certain that within a few years we could be united within the European Union, with a wealth of new perspectives open for fruitful cooperation.

www.diplomacyandcommerce.me

INTERVIEW

Svetoslav Atanasov, General Manager of Coca-Cola HBC Serbia and Montenegro

For 20 years, we have fostered the growth of the local market

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ind out what 2024 has in store for businesses, how big systems impact not only the local economy but also market growth, and how these entities think they should contribute to societal challenges. In an interview with Diplomacy & Commerce, Coca-Cola HBC Serbia and Montenegro General Manager Svetoslav Atanasov shares his insights.

The economy and the social fabric are both being tested by the current climate of uncertainty. What do you, as the General Manager of a major corporation, anticipate for 2024, and do you think we’re in for another year of difficulties?

For several years now, we have been living in a predictably unpredictable environment. We are still experiencing high inflation, and geopolitical events have a significant impact on economic patterns, so next year won’t be any different. Even in such circumstances, we find positive aspects - resilience, innovation development, which make our business more relevant in the current time.

All of this is possible thanks to our employees, who embody these values and with whom we can conquer any summit.

You’ve got a 20-year track record in Montenegro. In your opinion, what factors are most important in shaping the home market?

We are proud of our two decades of operation in Montenegro. These

are two decades of growth, along with our customers, of whom we now have over 3,200, market development, portfolio expansion, and the establishment of new standards in the field of social responsibility and sustainable business.

The Montenegrin market has gone through several different transitions in these 20 years, showing significant flexibility and recovery speed. All of this, along with the experience of all of us as existing investors, builds the reputation of an investment destination and contributes to economic development.

We can never emphasize enough how important predictability in the business environment is, along with a continuous dialogue between decision-makers and the business sector. It is essential for the success of companies and brings new investments and development to the economy. I believe that in the coming decades, we will continue to develop the domestic market, and through partnerships and joint ideas, we will come up with appropriate and sustainable solutions.

You put sustainability front and centre a lot. For your business, what does sustainability actually entail?

It means that we are persistently and dedicatedly transforming our business to be fully sustainable, meaning it has a positive impact on the environment, community, and society as a whole. I will mention just a few results on this journey. Today, compared to 15 years ago, we use half as much water and consume about 60% less energy to produce one liter of our beverage. Through continuous innovation, we reduce plastic usage in our product packaging. Therefore, one of our most important tasks and challenges is to reduce CO2 emissions, with the goal we have set to achieve net zero by 2040.

How do you approach the issue of packaging waste?

I believe that a large number of representatives of the beverage industry would tell you that solv-

ing this issue – namely, a higher percentage of collected and then recycled packaging, is one of the most important items on our agendas. I also believe that no one is more interested than us in ensuring that every used bottle or can be reused instead of ending up in a landfill or, worse, in nature.

Used packaging is a valuable resource that should be reused. That is why we strive to raise awareness among our employees, partners, customers, SVETOSLAV ATANASOV General Manager of Coca-Cola and consumers, HBC Serbia and Montenegro and support systems for collecting packaging waste. Through the well-known Coca-Cola Youth Em"Catch the Clean Wave" initiative, powered project, through which we for four years now, we have been have empowered over 3,000 young collecting packaging waste together people during seven years of implewith our partners and sending it for mentation, we support innovative recycling. and bold young people in addressWe have made a particularly im- ing social challenges. Our company portant contribution, together with is a proud partner of the Social Impartners from our industry and the pact Award program, as well as the Montenegrin Chamber of Com- European Youth Card program in merce, to the development of the Montenegro, which brings together first Study on Packaging Waste. This around 55,000 young people.

Study provides an analysis of the situation and proposed solutions. I An inevitable question - what can am convinced that it can serve as we expect in your portfolio in the a good foundation and a guide for coming year? decision-makers to establish ad- Although we have a comprehenequate packaging waste manage- sive portfolio, innovation is our conment systems. stant. We are preparing innovations in the coming period, and in line In addition to all these initiatives, with our strategy, we will certainly Coca-Cola HBC is also known for strengthen low or no calorie options. its youth projects.

This way, we support consumers in Young people are our driving force making choices that align with their and inspiration. In addition to our needs and lifestyles.

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BUSINESS INTERVIEW

Interview with Tamás Kamarási, Chairperson of the Management Board of CKB

Having easy access to safe and straightforward banking services is a must

C

KB is a leading bank in Montenegro that supports both the economy and its citizens. The interview with Tamás Kamarási, Chairperson of the Management Board of the CKB, provides valuable insights into the Bank’s approach, strategic objectives, social responsibility, and position within its parent company, OTP Group.

The tourist industry in Montenegro has recovered to its pre-crisis levels, which bodes well for the country’s economic future.

In light of the foregoing, I have come to the conclusion that Montenegro’s future growth prospects are favourable, particularly when considering the country’s wonderfully stable banking sector.

Can you share with us some of the key strategic goals of CKB for the coming years, especially in terms of supporting the growing Montenegrin economy?

Being the market leader in Montenegro is both an opportunity and a responsibility for CKB to fulfil its mission: to become a trusted lifetime financial partner to all of our clients. Three principles - simple, safe and caring- are central to our approach. The aforementioned principles serve as a compass while we design and manufacture products and services and foster an atmosphere of professionalism within our team.

We engaged in a discussion with Mr. Kamarási regarding the present condition of the banking industry in Montenegro, as well as the obstacles and anticipations in relation to economic and regulatory reforms. According to him, Montenegro’s banking system is rock solid, thanks to the country’s banks that are well-capitalized, consistently liquid, and profitable.

How do you assess the current state and expectations of the banking sector here in Montenegro, bearing in mind the economic and regulatory reforms?

Overall, I hold the view that the banking industry in Montenegro exhibits a high level of stability.

Banks possess substantial capital, maintain a constant level of liquidity, and make profits. The banking sector holds significant relevance for the Montenegrin economy and serves as a pivotal component of the country’s financial ecosystem.

The stability of the financial system is of paramount significance in providing assistance to citizens and the economy.

Nevertheless, I would like to establish and monitor the projections for the future within the wider framework of the Montenegrin economy. The geopolitical landscape poses significant challenges and has the potential to affect even the most resilient industry. In addition, we keep a close eye on energy prices, which

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TAMÁS KAMARÁSI

Chairperson of the Management Board of CKB

OUR STRATEGY ORIENTATION PRIMARILY AIMS TO ESTABLISH PROXIMITY WITH OUR CONSUMERS AND OFFER THEM COST-EFFECTIVE SERVICES THAT ARE STRAIGHTFORWARD AND USER-FRIENDLY can fluctuate because of wars in the Middle East. As energy costs rebound, there is a possibility of a subsequent increase in oil prices, which has the potential to undermine the previous inflationary pattern observed in recent months. Another crucial determinant is the projected rate of growth. Within the global framework, it is imperative to consider

the extent of economic growth that may be anticipated from the Montenegrin economy. From my perspective, I hold a cautiously positive outlook and anticipate a growth rate of approximately 3% for the Montenegrin economy in the upcoming year. This projection has the potential to outperform the average economic growth rate in Europe.

Currently, we are dedicated to streamlining all of our services in order to enhance user-friendliness and improve accessibility.

Digitization plays a crucial role in our operations, as it not only involves creating digital products but also involves educating our clients about the benefits of adopting them. Our primary objective is to consistently deliver the utmost level of protection to our clients by employing cutting-edge security protocols. Caring entails comprehending the requirements of both clients and staff. I firmly believe that there are numerous areas where our desires and anticipations align, and that these should serve as the foundation for all partnerships that are both valuable and of high quality. www.diplomacyandcommerce.me

CKB IS DEDICATED TO FORGING RELIABLE RELATIONSHIPS WITH SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) AND IS PREPARED TO EXERT EFFORTS TO HARNESS THE POTENTIAL OF THIS SECTOR How is CKB adapting to rapid changes and technologies and how do they affect the way you work with your clients?

CKB establishes itself as a conscientious frontrunner in the market, not only adapting to, but also influencing the banking sector. Being a member of the multinational consortium, OTP Bank, grants us access to extensive knowledge, investments, and cutting-edge technology. Our primary objective is to enhance the financial literacy and comprehension of our clients regarding our range of services. We strive to be at the forefront of this industry and introduce advancements that provide advantages to our consumers.

While digital channels are gaining popularity globally, we maintain that a physical presence in Montenegro, in addition to digital solutions, is indispensable.

Our strategy includes offering a comprehensive range of services, including enhancing the services provided at our branches to effectively cater to client requirements.

We shall persist in our presence in prominent urban areas, implementing updates to our branch network and enhancing services through various means.

We are dedicated to being accessible through digital platforms, while also emphasising our physical presence. Given the economies of scale and the small population of Montenegro, it is prudent to have a physical and digital presence. With our position as a leading bank with a 30% market share, it is incumbent upon us to assume the obligation of offering both types of services.

The banking sector increasingly emphasises social and environmental responsibility. Can you share with us how CKB contributes to sustainability and social responsibility in Montenegro?

The banking sector in Montenegro has a crucial impact on society, not only due to its stability and importance in the financial ecosystem, but also because of its social responsibility and contribution to the community. Banks not only

ensure a secure financial position and liquidity, but also make significant contributions to the community by fulfilling tax obligations and providing substantial employment opportunities.

CKB’s business is significantly influenced by social responsibility and the promotion of environmental protection awareness. CKB allocates substantial resources to enhance the professional development of its employees through internal training programmes and the promotion of an equality policy across all levels of the organisation, including the Management and Supervisory Boards. We actively endorse a range of activities that hold significant value for society as a whole, enhancing both the standard of living and company operations.

Furthermore, CKB places a strong emphasis on promoting sustainability and upholding environmental responsibility. At the group level, we are actively engaged in implementing a range of programmes and objectives to decrease greenhouse gas emissions.

As a member of the group, CKB is committed to adopting best practices and attaining the required outcomes in this field. Our staff actively participates in all socially responsible projects, and we consistently provide support for their initiatives.

How do you see the role of CKB in the development of small and medium-sized enterprises in Montenegro?

The issue of the banks’ involvement in facilitating the growth of small and medium-sized enterprises is intricate, particularly when considering the circumstances in Montenegro. Under optimal circumstances, wherein all businesses exhibit transparency regarding their financial affairs, the function of banks becomes pivotal in facilitating such enterprises. The provision of consistent financial assistance to small and medium-sized enterprises has a profound influence on their prosperity and ability to compete, which is crucial for the advance-

FURTHERMORE, CKB LEVERAGES KNOWLEDGE AND BEST PRACTICES OBTAINED FROM VARIOUS MARKETS WITHIN THE OTP GROUP AND IMPLEMENTS THEM IN THE MONTENEGRIN MARKET ment of the Montenegrin economy.

Nevertheless, the situation in Montenegro is intricate due to the lack of financial transparency among many small enterprises, hence impeding the establishment of collaborative partnerships. This poses a difficulty for the Montenegrin economy and a lost chance for expansion, affecting both small enterprises and the financial sector.

CKB has the potential to greatly influence this industry by introducing new ideas and creating novel products and processes. However, due to the previously noted lack of transparency, a more cautious strategy will be necessary. Nevertheless, notwithstanding the aforementioned difficulties, we are presently in the process of creating specific cutting-edge remedies that we will provide to this particular group of clients, with the aim of enhancing their capabilities and assisting them in enhancing their commercial operations.

I am confident that we can make a meaningful contribution to the growth of small and medium-sized firms, although it may take a few years for the effects to materialise.

Last question, CKB is part of the OTP Group, how significant is your membership in this group, in terms of the application of advanced business practices on the Montenegrin market?

CKB is one of the smaller subsidiaries in the OTP Group in terms of profit creation and asset size.

Despite being the largest bank in Montenegro, our size within the Group is relatively small.

Nevertheless, it is crucial to acknowledge that OTP does not establish its management style based on size, but rather on establishing elevated benchmarks for service and quality. OTP prioritises delivering top-notch services to clients, irrespective of the scale of individual subsidiaries. I believe that this is the “secret of success” of OTP, which has made it the fastest-expanding banking group in the CEE region.

With the assistance of our parent group, CKB can expedite the development of innovative and top-notch products and services for our clients in Montenegro.

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EVENT OF THE MONTH

The conference provided a deep insight into current trends, with a particular focus on sustainability, digital orientation, and changed consumer needs

The first regional conference on the future of luxury organized

by Bloomberg Adria

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he conference was intended for all those who follow the current business trends and want to be one step ahead in being informed about the future challenges, effective brand management, and remain competitive in the world of luxury 06.10.2023 At the "Regent" hotel in Porto Montenegro, Bloomberg Adria organized a conference dedicated to the future of luxury.

This prestigious event brought together experts from different segments of luxury industries to explore the key trends that

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will shape the future of this recession-proof market. The conference provided a deep insight into current trends, with particular focus on sustainability, digital orientation, and the changing needs of the consumer.

It was pointed out that Generation Z plays a crucial role in shaping the new generation paradigm of luxury, bringing unique values often focused on the importance of quality service, saving time, brands, and services that insist on

sustainability as part of their values and with which they can identify. The importance of inclusivity in the luxury sector was emphasized, as well as market growth in developing countries outside the Adria region. The needs of buyers of luxury real estate have also changed, with requests for additional services such as swimming pools, gyms, 24-hour service, golf courses, and other auxiliary facilities, but also alternative payment methods, such as crypto-currencies.

In an introductory presentation on key trends in the luxury industry, Professor Ashok Som shared the conclusions of his research, which shows that trends change quickly while the industry is affected by high inflation, digitalization and geopolitics, consumers are increasingly turning to experiences, inclusiveness and sustainability.

Famous British jewelry designer, Stephen Webster, in a conversation with the editor-in-chief of the premium www.diplomacyandcommerce.me

vertical Bloomberg Adria, Nataša Davidov, shared his rich multi-decade experience in segment of luxury and explained to the present representatives of the regional business community why and how all actors shaping this industry can and should push the limits. On that occasion, he highlighted current trends of personalization, the importance of ethical norms, and, of course, uniqueness. "We don't change the world, but to keep the place we occupy - authenticity has to stay,” Webster said.

While the market in the Adria region is developing and the number of consumers is growing, brands will have to adapt to the ecological requirements of customers, who will demand that in addition to the product, they also live the experience, as concluded by our panelists.

As pointed out by Farouk Nefzi, Marketing Director of Feadship, world leader in the production of super luxury yachts, more and more people are aware of the environment, and more and more of them are asking questions about sustainability and Aleksandra Đurđević, CEO of Delta Auto Group, said that achieving zero emissions has already begun, and on the path to sustainability - there is no turning back.

GENERATION Z PLAYS A CRUCIAL ROLE IN SHAPING THE NEW PARADIGM OF LUXURY, BRINGING UNIQUE VALUES THAT ARE OFTEN FOCUSED ON THE IMPORTANCE OF QUALITY SERVICE, SAVING TIME, BRANDS AND SERVICES THAT WITHIN THEIR VALUES, INSIST ON SUSTAINABILITY AND WITH WHICH THEY CAN IDENTIFY general director of Analytical Gemology and Jewelry, pointed out that jewelry is a symbol of civilization and that there is no question of sustainability, while Marinko Ukropina, a strategic consultant in business sustainability, the former general manager of SGS Adria emphasized that luxury demands sustainability and greater regional investment in that direction.

The participants of the third panel specifically focused on the real estate market. Neil Emilfarb, president of Stratex Group, said that safety, services and cryptocurrency payments are the top three trends to watch for when it comes to the region, while Boro Vujović, the founder and owner Opereta Real Estate from Croatia said that those are the availability of the airport, easier connection

and contents, and the great importance of infrastructure and additional services, stated Niko Laković, managing partner in Montenegro Sotheby's International Realty.

With all that, one should bear in mind that the luxury sector is usually very attractive for investors, and that currently only the IT sector can compete with it, explained Andrej Knez, Bloomberg Adria's chief analyst. In conclusion, the conference clearly showed that luxury is not just about status symbol, but a philosophy of life that guides the importance of inclusiveness and cooperation between different sectors within this dynamic industry. Bloomberg Adria represents a pioneer in creating the first regional business and economic media network

service in South-Eastern Europe. Bloomberg Adria focuses on providing business and financial news, analysis, and data intended for the regional community of business leaders.

This platform is available through various media, including television, press (Businessweek magazine), digital platforms, mobile devices, and social networks, as well as business events.

What distinguishes Bloomberg Adria is its ability to combine local reporting with extensive global economic and market event coverage thanks to the resources of Bloomberg News, which counts 2,700 journalists and analysts in 120 countries.

This service produces authentic news from its editorial centers in the cities of the region, including Belgrade, Zagreb, Ljubljana, Sarajevo and Skopje. Bloomberg Adria is a relevant source of information for business professionals, investors, and all those who monitor economic and market developments both in the region and in the world, providing quality, reliable, and up-to-date information of local and global importance.

Sustainability is also changing the industry of plastic surgery, and Igor Višnjar, a specialist in plastic, reconstructive, aesthetic and general surgery says that change in plastic surgery the only constant. Over time, materials used in this industry have changed, and it is imperative that surgeons use quality materials and thus protect their patients, says Višnjar.

The participants of the second panel, dedicated to sustainability, agreed with their conclusions.

Anica Radenović, director of Fashion Company brand development and brand manager for the PVH Group estimated that the topic was gaining momentum in the region, that the end consumer pays attention to the ethical matters and is willing to pay more for products that meet those standards. Dušan Simić,

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CORPORATE

Kotor-Lovćen cable car: A journey through the fairytale landscape of Montenegro

Cable car Kotor-Lovćen - a bridge between the past and the present, towns and nature

The starting station of the cable car is located in the heart of the historic town of Kotor, whose architecture bears witness to its rich past. As you rise to the top in the comfortable cabins, the panoramic windows open allowing you to enjoy the unforgettable sights of the Bay of Kotor. From a height, you can observe the narrow streets of the old town, impressive fortresses and numerous churches that adorn the coast.

After a few minutes of driving, you will reach the first intermediate station, where you can take a short walk and explore the surroundings.

Here you can feel the combination of traditional and modern life, enjoy local specialties or visit souvenir shops that offer authentic Montenegrin products.

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Further on, the cable car continues its journey towards the top of Lovćen, following a winding road that reveals vast forests, tame meadows and mountain peaks covered with a blanket of snow. As you approach the top, the atmosphere becomes fresh and relaxing, giving you a sense of isolation from everyday stress.

Finally, you reach the top of Lovćen, where you can see an unreal view of the Montenegrin mountains, sea and sky that blend in perfect harmony. At the very top there is a mausoleum dedicated to the famous Montenegrin ruler and poet, Petar II Petrović Njegoš, whose figure dominates the landscape.

The Kotor-Lovćen cable car is not only a technical feat and a modern tourist attraction, but also a bridge between the past and the present, towns and nature. This cable car provides an experience that leaves a deep impression on visitors, reminding us of the unique beauty of Montenegro and the richness of its cultural heritage.

It is important to note that the Kotor-Lovćen Cable Car, despite its spectacularity, is subject to the ef-

The importance of the cable car for the tourist offer The Kotor-Lovćen cable car is a key point in the tourist offer of Montenegro, enriching the experience of visitors and opening new horizons for exploring and enjoying this beautiful region.

This innovative project not only provides an incredible visual experience, but also helps preserve and promote the wealth of Montenegrin cultural heritage.

struction of the second phase of the cable car from Lovćen to Cetinje, with associates and representatives of the Capital of Cetinje, the advisor to the President of the State, representatives of the Ministry of Finance and the Ministry of Tourism, Ecology, Sustainable Development and Development of the North, as well as with a representative of the Agency for environmental protection.

"Given the historical importance of the Capital, the construction of the second phase of the cable car, which would then connect Kotor and Cetinje, would contribute to the full valorization of the tourist potential of the Capital", pointed out Odović.

At the meeting, it was agreed to prepare all the necessary analyzes for the construction of the second phase of the cable car from Lovćen to Cetinje, with the full participation and commitment of all relevant institutions.

"This is just one of a series of projects for the construction of which, for the benefit of all citizens of Montenegro, as well as numerous tourists, the Ministry headed by me will advocate", said Odović.

Given its central location in the heart of the Bay of Kotor, the Kotor-Lovćen Cable Car has become a symbol of connecting traditional and modern tourism.

Continuation of construction of the second phase of the Kotor-Lovćen cable car to Cetinje is reported The Minister of Spatial Planning and Urbanism, Mr Janko Odović, held a meeting on the topic of con-

Photo: www.kotorcablecar.me

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he foot of the Bay of Kotor and the imposing mountain Lovćen are now connected by something that will forever change the way we look at this beautiful area of Montenegro - the Kotor-Lovćen Cable Car. This innovative and fascinating cable car offers not only spectacular views of the natural beauty of the region, but also a unique experience of traveling through time and space.

fects of weather conditions. From October 15 onwards, the cable car may be closed due to unpredictable weather conditions that may affect passenger safety. This preventive measure complies with high security standards and ensures that visitors have a worry-free experience.

In the case of bad weather conditions, visitors are advised to check the current information about the cable car operation before planning a visit. Regardless, Lovćen Mountain itself offers a wealth of diverse activities and scenery, so even when the cable car is not in operation, visitors can explore the area on foot or enjoy other tourist attractions in the Bay of Kotor.

This flexibility and care for visitors further emphasize the commitment of the Kotor-Lovćen Cable Car team to provide an unforgettable experience in accordance with the highest safety standards.

www.diplomacyandcommerce.me

INTERVIEW

Conversation with Natasha Davidov on luxury and technology in modern Montenegro

Luxury in transformation: Society, technology and Montenegro

I

n recent years, increased social, cultural, and economic changes have affected the perception of luxury around the world, and Montenegro is no exception. We spoke with luxury market expert and editor-in-chief of the Bloomberg Adria regional vertical for luxury content, Natasha Davidov, on how the definition of luxury is transforming in this beautiful coastal region.

Natasha provided us with valuable insight into these changes, as well as the role of technology and innovation in industries that are key to the economic progress of Montenegro, particularly in the tourism sector.

Davidov follows the trends that shape the new definition of luxury in the world.

"Luxury today is not only synonymous with high prices but is deeply connected with sustainability, ethical values, and personalization. Consumers are increasingly looking for products and services that are environmentally responsible, ethically produced, and contribute to the community. In addition, luxury has become individualized, and exclusivity, quality, and values are becoming key factors in defining luxury."

In Montenegro, as she pointed out, these changes follow glob-

al trends, especially tourism, in which exclusive resorts and real estate attract wealthy tourists.

The conversation then turned to the role of technology and social networks in the promotion of luxury brands.

"Technology and online presence allow brands to reach global audiences and create deeper interactions with their customers. Millennials and Generation Z demand personalized and authentic interactions with brands while expecting to have a good time with the money they invest in luxury products and experiences. Social networks have become platforms where brands can tell their story, share their values, and engage their customers directly," said Davidov.

NATASHA DAVIDOV

Editor-in-chief of the Bloomberg Adria regional vertical for luxury content

She points out that brands must adopt innovation and technology to meet the changing needs of luxury consumers.

"This includes the development of digital experiences, personalized services, and the use of technology such as artificial intelligence. Maintaining a balance between traditional luxury values and new technological possibilities is essential. Cooperation with other brands is also crucial, as it allows brands to differentiate themselves, attract new customers, and create additional value for their clients," said Davidov.

In the very conclusion, she emphasized that Montenegro is witnessing changes in the definition of luxury, reflecting the global trends of sustainability, personalization, and exclusivity.

"Technology plays a key role in the promotion of luxury brands, enabling them to reach new markets and deepen interac-

tion with customers. Innovation and cooperation strategies with other brands are the key to maintaining a competitive advantage in the future. "Montenegro is becoming an increasingly attractive destination for luxury travelers and investors, promising a bright future for luxury in this beautiful region," said Davidov.

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CULTURE

“Quitting Time” until the very last verse

The low lighting, wooden tables, and checkered tablecloths, and stolovača gave off an unforgettable bohemian air in this eccentric cabaret atmosphere. You might have been fooled into thinking you were in the classic film “Casablanca” with Humphrey Bogart for a second there. Čampar’s cabaret opened with a riot of colour. His powerful and melodic voice boomed from the speakers. It filled the renowned Dodest hall with verses from the song „Zašto” (“Why”) to match the mysterious atmosphere:

„Zašto večeras na suvo plačem zvijezda lijena inati se bijegom ni ona više neće da sluša da tuguje sa mnom, ko nekada.

Na suvo boli za zeru više uz prkos ptice s pjesmom u tmini zaspala duša, budi se tuga a srce drhti, ko da mu je prvi put.” (“Why do I cry dry tears tonight? a sluggish star trying to soar, no longer caring to hear me out, share my sorrow one time more.

Dry tears exacerbate my pain, A defiant bird singing in the dark, A dozing soul awakening sorrow making my heart tremble as if the first time.”)

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While few low groans escaped from the audience, notable guests took their spots at the bar table on the stage: Veselko Grubišić - the Croatian ambassador to Montenegro; prof. dr. Draško Došljak, PhD; Željko Rutović, M.Sc.; Dragan Mitov Đurović, a journalist and public figure; Ana Ičević Vuković, a poet; Suzana Tot, a musician; Slavenko Rakočević – a painter, Pero Nikčević - an academic painter from Paris, Reuf Feković - a sevladinka performer, and Milorad Mićo Miranović - an author and journalist.

In his introduction to the author’s evening, prof. dr. Draško Došljak remarked that few artists are able to both create poetry and recite their own verses. Ambassador Veselko Grubišić lauded Čampar’s analytical rigour and his ability to stir up controversy in his audience.

When the great Montenegrin academic painter Pero Nikčević, who has been living and painting in Paris for decades, walked in, the audience gave him a standing ovation. Nikčević couldn’t contain his excitement as he thought back to his time spent in Paris’s many cabarets and exclaimed in joy, “Everything now seems to me so - Parisian!”

Moreover, many of Nikčević’s sketches and paintings faithfully accompany Čampar’s literary work, providing an exquisite complement.

As journalist and publicist Dragan Mitov Đurović spoke fondly of bygone eras and beloved figures, sevdalinka song artist from Sarajevo, Reuf Feković, deftly reclaimed some time for himself. Feković performed “Kraj tanana šadrvana” with the audience, evoking the familiar allure of Sarajevo’s cobblestones to the accompaniment of Mićo Miranović’s guitar. The performance of Suzana Tot, who was very refined and ladylike, was highly praised. The poet Ana Ičević Vuković was profoundly moved by the song “Duša“ (“Soul”).

„Izblijeđela duša, ko mi kosa sijeda ne čuje se više lipa kako cvati kapi kiše tumaraju tminom a samoća ogrnuta tugom darivaju zoru, katancem bez ključa.” (“A faded soul, like my greying hair linden blossoms no longer sounding raindrops wandering through the gloom seclusion shrouded in sorrow embellishing the dawn, with a keyless padlock.”)

“Gordan is one of the rare breed of artists and thinkers who harken back to the Renaissance period. In his verses he warns us that we are weary of narcissism, alienation, uncritical ambition, consumerism, vulgar capitalism,

Photo: Slavenko Rakočević

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vent took place on November 6, 2023, at 08:00 p.m., at the Cultural and Information Centre “Budo Tomović” in Podgorica. Better seating was sought out in the crowded Dodest hall.

Photo: Jelena Kontić

The author’s dinner for Gordan K. Čampar’s “Fajront” (“Quitting Time”) collection

and something people rush into blindly without seeing there is no room for others. I am impressed by his attitude towards others, the culture of remembrance in his expression”, said Željko Rutović, M.Sc. The audience was taken aback by Čampar’s dramatic entry to the stage. He walked out on stage like a gentleman bohemian and took his spot. He put his heart and soul into the act. And those who had never met him before learned everything there was to know about him that night. Through his collection of poems “Eto” (“There You Go”), he narrated his own life.

There was a unique blend of laughter, humour, spontaneity, and nostalgia on that November night. This was a quitting time, but only until the very last verse.

And there are always verses around. Plenty of entertainment for all. www.diplomacyandcommerce.me

CULTURE

adult, he’ll document his schooling in the song “A Letter to my Teacher.”

As if by some inexplicable alchemy of life, his destined connection to Nikšić bolstered Vito Nikolić’s impression as an unrivalled “Esenin of Montenegro”, as, in those years, the town under Trebjesa was teeming with important figures of the country at the time, with whom Vito befriended and travelled. Furthermore, he was convicted and sentenced to prison again and again for being a vocal opponent of the administration.

The social reality was too much for him to take quietly, so he wrote in a poem: “You keep silent, you keep silent honourably, and yet in the end,/ you have to speak inevitably,/ after you get tired of suffering,/ and truths overwhelm you.”

Vitomir Vito Nikolić A pub-goer and no more

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a sam bio kafanski i više niči, i bio pust i prezren – neželjen ko grobar.

Noćas bih htio sebi – dječaku da ličim i da mi opet kažu kako sam dobar. (“I was a pub-goer and no more, I was forlorn and loathed unwelcome as a gravedigger.

But tonight, all I want is to be a boy and have someone tell me how good I am once more.”)

A ‘pen’ adventurer who sets out to write about the famous Montenegrin artist Vito Nikolić takes on an inherent risk by doing so, knowing full well that he may never be able to crack the code on the enigma that is Vito’s life and work.

The aforementioned lyrics are more than just the product of lyrical clarity; they embody the very essence of a certain style of life known as “bohemian,” to which Nikolić, until his dying breath, belonged with every fibre of his being. Nikolić was traumatised by war and family tragedy at an

early age, and he spent the rest of his life in pubs and writing poems. Vito Nikolić's poetry oeuvre is little (just four collections of poems), but it seems to attest to the fact that the “last prince of the Montenegrin tavern” (Milorad Bošković) lived solely to endure pain and suffering. Vito, cognizant of the harshness of life, finds solace and inspiration for his elegies to pain, loss, love, peace, and more in the smoke and brandy of local pubs. Tired and often in a drunken state, he understood how to implore his friends: “I’m drunk but that doesn’t matter/ let me be, my dear friends, I’m begging you/ there are many burdens in this world that I can only shed while inebriated.”

all abandoned him. In many of his songs (like “My Peers”, “Boy”), he mourned the loss of loved ones who had passed away. From that point on, he was a vagrant in orphanages across the territory of former Yugoslavia and Hungary.

For this reason, themes of mortality predominate in his songs.

Vito Nikolić seems to have a premonition of his own death and disappearance, and he is scared and afraid of death in any form.

In the verses “Where did we meet,/ in what life and when?/ Beautiful death, where, where did we meet?” he directly addresses death. Both murder and self-harm fill him with dread. He reveals his gloomy outlook in particular detail in the autumn, while on the road.

There were indeed many wounds that Vito desperately wanted to mend. After losing his parents at the young age of nine, he was “a sad orphan without friend or kinfolk” (Njegoš). His mother Danica first, then his brother Branko, and eventually his father, who was executed by the Italian occupiers outside the front door of their home,

In the whirlwind of war, every school he attended was bombarded, thus he started the first grade of elementary school four times. He had a technical education equivalent to the eighth grade but was otherwise extremely well-educated, with extensive knowledge of history, geography, philosophy, and literature. As an

Vito Nikolić’s bohemian inspiration led him to express his feelings to fairer sex through his poetry, as would befit a true romantic. The song “The First Snow” will become a timeless anthem for lovers of all ages thanks to his Sonja and the hidden affection beneath her garment. According to his biographers, he wrote a number of love songs that were never released. On the other hand, Vito admits that lying was one of his weapons in the game of seduction in the song “It Will Happen One Evening.” Vito’s song “Instead of a Prayer for a Faraway” is a reflective remembrance of a woman he loved in Belgrade, with whom he undoubtedly enjoyed many happy times. He also wrote a song called “High School Girls in the Snow” in which he portrays high school girls and tells them they deserve “a high five in life, beauty, and poetry.”

The legacy of Vitomir Vito Nikolić will endure in his writings. It also appears that Vito Nikolić’s poetry is an integral part of the process by which we, in the halcyon days of our youth, come to understand the world and our place in it. When we feel down in the dumps and cry out, “Sun, I’m Cold!” like Vito does, he’s here to cheer us up with his poetry. Vito is the most cherished poem in the kingdom of poetry, a monument to all bohemians, and he will always be remembered for a part that he would not have chosen for himself had he been given the option.

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BUSINESS INTERVIEW

Challenges, investments, and digital transformation Interview with the telecommunications leader in Montenegro

Stjepan Udovičić: We go up against the very best

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he firm at the centre of Montenegro’s telecommunications industry is actively involved in shaping the industry’s future as well as following its development. Crnogorski Telekom is more than just a service provider; it is synonymous with innovation, stability, and commitment to users. Behind this corporation sits its CEO, Stjepan Udovičić, whose leadership and vision are vital to sustaining the leadership position in Montenegro.

We spoke to Mr. Udovičić about the country’s telecommunications challenges, goals, and future plans in an exclusive interview for our magazine.

Crnogorski Telekom maintained its position as the country’s leading provider of telecommunications services throughout your term in office. What do you think are the most important reasons for your network remaining Montenegro’s market leader?

There are a number of reasons why my company was able to become Montenegro’s market leader in the telecoms industry and keep that position throughout my term in office.

Consistent spending on the network (both mobile and fixed) is crucial to maintaining market dominance.

Although there is no digital service development without reliable and stable infrastructure, our private and public sector partners have every right to expect us to bring a high level of expertise and initiative to the table when we discuss ways to enhance their operations and the provision of services to clients and citizens, but it is equally important to keep the focus on innovation and the development of new services that meet the needs of the market.

Maintaining a high level of customer support and adapting our services to their needs necessitated, last but not least, the enhancement of internal procedures through digitalization and automation of numer-

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remarked on how pleased they were with our mobile network, so we ended September in first place in that segment as well. Of course, we’re not ignoring the fixed network either; expanding the fixed optical network is still a top priority for Telekom, and I’m happy to report that we’ve made progress towards our goal of covering 70% of households in Montenegro with our fibre optic network by the end of the year.

STJEPAN UDOVIČIĆ CEO, Crnogorski Telekom

ous operations. All while nurturing a culture that values innovations, an entrepreneurial mindset, and user-centricity in the workplace.

Provide examples of major investments and infrastructure upgrades made during your tenure that aided in enhancing the network and user experience.

We began a massive initiative to upgrade the mobile network about a year and a half ago, and in that time we’ve upgraded half of the base stations to the 5G standard and modernised more than half of the locations across Montenegro.

As a result, Crnogorski Telekom’s 4G and 5G mobile networks are the largest and quickest in the country, with the greatest average speeds compared to the competition, as confirmed by the most recent official report from the Electronic Communications Agency (EKIP).

Also, roughly 40 percent of the overall internet traffic in the coun-

try takes place through the Telekom mobile network.

I would like to emphasise that we are particularly proud of our 5G mobile network, which we were the first to put into commercial operation in Montenegro. Thus, we first introduced a commercial 5G network, where we achieved gigabit speeds, and then introduced a commercial 5G network operating at high frequencies. Only a few months after, we covered 50% of the population, and currently, 82% of the population is within range of a 5G signal. The most 5G spectrum was leased by us at the auction last year, setting the stage for Telekom to have a significant competitive advantage over the course of the next 15 years.

The efforts and investments made to enhance the network’s infrastructure have not gone unnoticed by our customers; as a result, we finished the third quarter as market leaders in terms of user satisfaction, and customers particularly

The telecoms sector is dynamic and dynamically changing. What were and how have you, as CEO, dealt with the most significant challenges that have arisen this past year?

Even in much larger markets than the one in Montenegro, the telecommunications industry has caught a speed that is impossible to match, and there were many obstacles to overcome. On the other hand, the benefit of the Montenegrin market resides in the fact that all new technologies may be applied in the entire country in a short amount of time and that, in the process, it can quickly pivot in a direction that shows to be more suitable and efficient.

In addition, representatives of the economy in Montenegro, including the members of the Croatian-Montenegrin Business Club, which I am at the head of, continue to advocate for an open market economy and a stable, predictable regulatory, tax, and economic environment, which are key to planning and successful business management and improving people’s living standards generally.

Large projects, including the rollout of new VoLTE and VoWiFi technologies that we demonstrated first in the country and the construction of the 5G network, have the backing and understanding of the state and decision-makers, and I hope that this trend continues going forward, so that all residents and businessmen in Montenegro have access to cutting-edge business standards as quickly as feasible. www.diplomacyandcommerce.me

gro quickly. We will keep working with groups like the Chamber of Commerce of Montenegro to make sure that the private public sector in Montenegro makes good use of the cutting-edge resources we provide.

How does Crnogorski Telekom help advance Montenegro’s digitalization and technology? What kinds of initiatives or projects have received funding in this context?

The growth of both infrastructure and technology is required in this context, since the former serves as the ‘nervous system’ of a nation, while the latter cannot exist without it if sophisticated digital technologies and solutions are to be put into place.

In keeping with our tradition as a trailblazer in Montenegro’s infrastructure development, we recently discontinued some older technologies to pave the way for the launch of a new, more advanced mobile network for Telekom customers.

Although groundbreaking when it was introduced, today’s 3G network has fallen far behind the more modern 4G and 5G networks that have been constructed in Montenegro and simply cannot be compared to them. It is precisely on this fact that we base the plan for the gradual shutdown of the 3G network - which will be fully executed by the end of this year - in order to fully focus spectrum, resources and attention on the future development of 5G and 4G technologies.

This decision coincides with the world trend of shutting down 3G technology, which is led by technologically advanced countries such as Singapore, Hong Kong, Japan, Germany, and at Telekom, we are proud to be among the global telecommunications leaders who have created the conditions for a complete transition to the network of the future, and that’s how we also wrote Montenegro on this map.

In addition, thanks to the upgrades we’ve made to our fixed optical network, Telekom is now equipped to handle symmetrical data transmis-

sion at extremely high speeds (on optics up to 10 Gb/s in both directions), which will be essential for interactive services like augmented reality/virtual reality (AR/VR), gaming, IPTV, video on demand, etc. in the near future.

By positioning Telekom as a stable and always-available service for users, the mobile network upgrade helps set Crnogorski Telekom apart in the market. This is especially important for the company, the state, the economy, and the users during the summer, when Internet traffic increases by 50 percent from the rest of the year. Crnogorski Telekom’s combined fixed and mobile network traffic totals 600 terabytes per day, illustrating the massive scale and volume of traffic for which we must provide availability.

Telecommunications are essential for the economy. How did you work to strengthen ties between Telekom and other industries to boost Montenegro’s economy?

There’s a lot of talk about digitising services in Montenegro, but you can count on Telekom to deliver real results. Our experts have extensive experience working with both Telekom and DT Group, giving us the insight we need to serve our customers, the government of Montenegro, and the general public, whom we’ll be happy to assist as consultants, by broadening their perspectives, and as service providers.

Crnogorski Telekom, for instance, is the only provider of eTrust services such as electronic signature, time stamp, identity, verification, and delivery of digitally signed documents; through a partnership with the government of Montenegro, we are working hard to make these cutting-edge business practices widely available to the people of Montene-

How do you intend to tackle new challenges and advance Telekom further in the following year?

As Telekom continues its digital transformation, we will have several chances to pursue in the coming year. Our primary goal is to lead the way in technological innovation in the country and to improve living standards and opportunities in the community in which we operate.

The first step towards this goal is the continued expansion and upgrading of our gigabit network infrastructure. We are committed to providing our customers with a high-speed, dependable internet connection, a need in today’s technological world.

Our commitment to providing superior mobile and fixed networks includes funding ongoing investments in infrastructure, technology, and security.

We’re going to need our strongest individuals and teams to get us there. Our employees are our most valuable asset, so we put a lot of effort into helping them grow professionally. To further ensure our teams are adaptable to change and can be relied upon to provide cutting-edge solutions, we emphasise an environment of innovation and teamwork.

Third, we’re dedicated to forming partnerships and collaborations with businesses both locally and across the Deutsche Telekom Group to tackle complex challenges. When it comes to furthering the progress of digital technology, we welcome the sharing of information and resources.

Finally, in order to take advantage of emerging opportunities, we keep a close eye on how the requirements and expectations of our consumers and the market are evolving. Flexibility and agility are key features of our approach, which will allow us to quickly adapt to different markets and other circumstances in the future.

Finally, how do you see the future of telecommunications in Montenegro, and what are your aims for the rest of your tenure?

The telecommunications industry in Montenegro is characterised by annual Internet traffic growth of 50%, making new investments in network technologies a need.

In addition, our goal is to provide a service at a level that is in line with the expectations of users, both residents and the business sector. With that, we established our goals: to provide a user experience on par with the most cutting-edge offerings from around the world. In this way, we don’t just compare ourselves to national norms, but to those of the entire region and beyond. When viewed in this light and along this road, we are only getting started, and a lot is ahead.

As a result, we anticipate changes to the regulations, which will free the industry from some parafiscal taxes and allow for the reallocation of those monies to investment opportunities. Since our industry relies on top-notch workers, we’re also rooting for the liberalisation of labour legislation, a problem that plagues businesses across the country. These alterations would allow us to entice the market’s most talented individuals and hold on to them for the long haul.

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BUSINESS INTERVIEW

Nikšić welcomed one of the world’s most revered alcoholic beverage brands

Beluga Vodka: Montenegro's Luxury Ambassador to the World

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n the interview with our magazine, Noblewood Group CEO, Oleg Medoev, discussed the making of Beluga Vodka, the company’s lofty goals, and the outlook for the Nikšić plant.

Through this conversation, we reveal the secrets and expertise behind the creation of this global brand.

Mr. Medoev, how would you describe the values of your company and the philosophy behind vodka production?

Our company’s foundation is an unwavering dedication to excellence and quality, a principle that guides us from day one. We never compromise on superior product quality, flavour, or packaging, making Beluga Vodka a perfect blend of innovation and tradition. We take a holistic “fieldto-table” approach, meaning that we monitor and inspect every stage of manufacturing to guarantee the finest quality. We distil Nordic grain spirit of the highest quality at our own distillery in Latvia, which is then blended with Montenegrin artesian water.

The combination of cutting-edge technology and the experience of master distillers gives our vodka its distinctive flavour and scent.

It’s worth noting that we don’t simply make one kind of vodka; we make a range of different price levels, each with its own distinct production method and resting period. The distinctiveness of Beluga Vodka also lies in

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its artisanal visualization. Each bottle features a hand-attached metal Beluga sturgeon talisman, making us a unique and memorable brand. Beluga vodka is best consumed with caviar. It complements the taste of this rare delicacy, resulting in a perfect harmony of flavours.

Given Nikšić’s reputation as the “city of beer,” the establishment of a vodka distilery came as something of a surprise to many residents. As a newcomer to the Nikšić brewing community, how do you feel?

We have carefully selected the country as the base for our business, considering not only the city but also the broader landscape of Montenegro. This choice was guided by the recognition that the Beluga brand and the Montenegro brand naturally complement each other, paving the way for even greater success when working in tandem. We deeply appreciate the warm welcome we have received from both the country and its government. In particular, we extend our heartfelt gratitude to Prime Minister Dr. Dritan Abazović, whose support has been unwavering since the beginning.

Our vision is to actively contribute to the resurgence of Nikšić, playing a pivotal role in restoring its former glory as a prominent industrial hub in Montenegro.

The global surge in vodka con-

OLEG MEDOEV

CEO, Noblewood Group

sumption aligns perfectly with our brand's position in the super-premium segment, a first for both Nikšić and Montenegro.

The ambitions of our factory go beyond vodka production, encompassing a diverse range of spirits such as gin, rum, liquors, and botanicals. We are equipped with the necessary capacity to bring these exciting ventures to life. Additionally, we are committed to incorporating locally sourced natural ingredients into our unique formulas.

As the factory grows, how do you intend to maintain the same high level of teamwork and morale among employees?

Our distillery is more than just a place to make vodka; it’s also a community. While our attention is now focused on commercial concerns, we aim to roll out many environmental and social initiatives when we launch at full scale. We are enthusiastic about supporting the local community and driving positive changes in the area. As we expand our team, we're placing a special emphasis on internal growth and development, preserving the rich heri-

tage that defines our business.

Our company serves as an excellent platform for cultivating leaders and specialised experts.

Young supervisors and professionals in our industry are making rapid advancements and strengthening their leadership skills, and there are plenty of opportunities for them to do so.

Furthermore, we've seen promising initiatives emerge from our employees in the Research & Development department. Those who have been with us since the plant's establishment will play a pivotal role in coaching and training the newcomers, ensuring the preservation of our core values, quality standards, and positive work atmosphere. The expected increase in staff is a challenge, but it also highlights the importance of maintaining a positive team dynamic and productive workplace.

What kind of impact would your vodka factory have on the local environment?

We place a high priority on upholding our dedication to energy efficiency and water conservation. By conducting regular audits and monitoring, we ensure our www.diplomacyandcommerce.me

BUSINESS INTERVIEW

processes remain in harmony with our environmental objectives. For example, we have just received HAASP certification and audit as a systematic approach to adherence to best global practices and standards. A great example of zero-waste philosophy is our distillery in Latvia, which converts all by-products of distillation into usable energy, completing the cycle from wheat to power. In addition, we want to keep funding research and development of greener technologies and procedures that will lessen the negative effects of our operations on the environment and contribute to a cleaner and healthier environment for future generations.

Along with this, Noblewood will take part in local environmental and ecological initiatives.

What makes Beluga Vodka worth purchasing?

In terms of allergen neutrality and health risk, vodka, and Beluga in particular, stands out as one of the cleanest and safest alcoholic beverages. Vodka is a versatile spirit that can be used in a variety of ways, from making cocktails to simply drinking with friends. Its lack of flavour allows it to accommodate a wide variety of ingredients and preparation methods. Vodka is not only a drink that may be taken to the point of unconsciousness but also has the potential to create unique opportunities for bonding with loved ones, colleagues, and partners. I think it’s great that Beluga is now becoming “Montenegrin,” and we should all be proud of it.

Where do you see Beluga Vodka going, and what do you hope to accomplish with it in the years ahead?

Our plans for Beluga Vodka’s future are rather lofty. Within the next year, we plan to significantly increase our international presence. We are now considering expanding our production, and creating new products, and exploring opportunities to grow into the manufacturing of more alcoholic beverages. We intend to roll out a significant campaign to strengthen our bonds with customers, raise awareness of our brand, and broaden our reach in the marketplace. By adhering to our idea of excellence and commitment to the finest quality, we hope to expand Beluga’s global recognition and esteem.

Millena's Vision: Improving language education in Montenegro Learning languages and conquering the world: Interview with the general manager - Milena Šćekić a systematic approach to acquiring language skills.

Finally, with translation, we enable global communication, ensuring a quality representation of our academic, public, and business milieu in the world.

MILENA ŠĆEKIĆ

General Manager, Double L

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n the heart of Montenegro, the company Double L successfully promotes linguistic diversity and facilitates global communication. In this inspiring interview, the General Manager of Double L, Milena Šćekić, shares her passion and mission in the field of language education. With the goal of remaining the leading private educational institution in Montenegro, Double L is committed to creating a dynamic learning environment, promoting a systematic approach to acquiring language skills and enabling global communication.

Can you tell us more about your company? How would you describe its mission and vision?

Our company and its activities are based on the mission of supporting linguistic diversity by facilitating global communication. Our vision is to remain the leading private educational institution in Montenegro that empowers individuals to acquire language skills, connect with the world, and succeed in their personal and professional endeavors. We aim to maintain a dynamic learning environment that fosters

How does your school contribute to improving language skills in Montenegro?

Double L plays a significant role in the improvement of language skills in Montenegro by practicing innovative learning methods by experienced teaching staff according to a plan and program aligned with global language standards. Our company has modern programs at its disposal that allow participants to immerse themselves in more than 11 languages and cooperates with participants of all ages. Through interactive lessons and modern materials, we help participants become skilled speakers. With our active participation in the work of relevant bodies, by observing the European legal framework, we contribute to the creation of a modern educational environment.

What methods and approaches do you use in your teaching to ensure the success of your students?

Our two-decade success is based on a combination of interactive programs, modern teaching materials, interactive classes, and a personalized approach. We use methods that inspire early speaking of a foreign language to ensure that students gain confidence and become proficient speakers. Additionally, we keep up with technological developments and use digital resources to enhance the learning experience.

How does your company adapt to the needs of different groups of learners, including children, adults, and business people?

We recognize their different needs and capabilities, whether they are children, adults, students, or business people. We tailor our programs to each group, offering specialized language training for a variety of purposes, from academic excellence to career advancement. We create specialized training programs that match the ambitions of our participants. DOUBLE L is licensed to train 11 languages by the competent Ministry, as are our professors. It is a crucial aspect of quality assurance for all our partners and participants.

How do you rate the importance of knowing the language in modern society and the business world?

In today's world, language skills are essential. Multilingualism opens doors to global opportunities and breaks down barriers between cultures. Its strength is not only in personal expression but also in an ancient skill - translation. As José Saramago once said, writers create national literature, and translators make it universal.

Can you share some examples of success stories or experiences of your former students who have progressed through your school?

We are incredibly proud of our former students who excelled in various fields, from medicine through design, banking, and finance to continuing higher education or working abroad. These stories testify to the power of language education and its impact on individual careers. Mine is one of them...

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POLITICAL EVENT

Momirović: Montenegro is a crucial trading partner for Serbia’s economy “All the projects that link our economies are not just visions, but also realised realities” He stated that the Serbian government had initiated the opening of 130 kilometres of road infrastructure connecting to Montenegro within the preceding five-year period. Additionally, 20 kilometres of roadways heading to Požega were scheduled to be accessible in the upcoming months.

T

he Minister of Internal and Foreign Trade of Serbia, Tomislav Momirović, has asserted that the existing trade links between Montenegro and Serbia have demonstrated the significant economic partnership that Montenegro represents for Serbia, irrespective of the governing administration.

euros, implying thousands of new jobs. There exist significant common interests between Serbia and Montenegro, and I’m confident that the implementation of these efforts will result in enhanced economic prowess for both countries, which of course means higher salaries, pensions, and a higher living standard,” said Momirović.

“There is a significant amount of business collaboration between our nations, and a substantial number of individuals from Serbia choose Montenegro as their vacation destination annually. The economic cycle has come full circle, and as a result, business between our two countries is booming,” Momirović pointed out in an interview for our publication.

He mentioned the various infrastructural projects that necessitate collaboration between the two countries.

“I am referring to the Belgrade-Podgorica-Bar highway, the Belgrade-Bar railway, and the Port of Bar, worth several billion

As regards strategies and endeavours aimed at enhancing trade relations between the two countries, Momirović said that the Serbian government is highly committed to facilitating the growth of the private sector and eliminating administrative obstacles, both within the country and in its relations with friendly nations.

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“The presence of economic obstacles at national borders is very detrimental, underscoring the imperative to expedite administrative processes to facilitate seamless commercial operations, including import, export, and trade activities,” said Momirović.

“Preliminary building activities are currently underway on the segment of roadway connecting Požega and the Montenegrin border. It is anticipated that the full route will be completed by the year 2027. The initial 70 kilometres of the Belgrade-Bar railway, which play a vital role in facilitating the transit of goods, have been successfully completed,” Minister Momirović has announced.

He stressed that the aspirations to integrate the economies of Serbia and Montenegro are not merely visions, but are genuinely progressing.

“It is anticipated that both nations will eventually become members of the European Union, as they are making progress towards aligning with European standards and policies. However, regardless of our potential future membership, it is imperative to continue advancing towards our goals. Our objective is to cultivate a bilateral relationship akin to that of Germany and France, characterised by the removal of travel restrictions and the promotion of free movement of people and goods,” Momirović added.

Towards the conclusion of our conversation with Minister Momirović, we broached the subject of his country of origin, Montenegro. The minister’s maternal lineage can be traced back to Nikšić, a fact that is well acknowledged.

It is evident that the minister holds a deep and affectionate recollection of the city.

“The city of Nikšić is the birthplace of my mother, and I have had the opportunity to spend a significant portion of each summer in this city as well as along the coastal areas since my early years. Nikšić holds great significance in my formative years, and I have continued to foster enduring connections with those I encountered throughout that period. I am very attached to Nikšić, which, in my opinion, is one of the most beautiful cities in the former joint state. The incorporation of the overwhelmingly favourable values of Montenegro into one’s own life and career is an automatic consequence of having a mother from Montenegro,” according to Momirović.

www.diplomacyandcommerce.me

Montenegro

- 2023 -

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DIPLOMATIC INTERVIEW

Interview with the Ambassador of Ukraine

Better Relations Between Ukraine and Montenegro

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n a conversation with H.E. Oleh Herasymenko, the ambassador of Ukraine in Montenegro, we inquired about the current state of relations between these two countries and discussed the future cooperation prospects. Ambassador Herasymenko shared his opinion on the role of Ukrainians in Montenegrin society, trade, culture, and education, as well as Montenegro's progress on the way to EU membership. He also highlighted specific projects and initiatives that could improve cooperation between these two countries.

Can you tell us more about the current state of relations between Ukraine and Montenegro and how you see the prospects for future cooperation between the two countries?

I want to emphasize that the relations between Ukraine and Montenegro are very good now. They are currently experiencing a rise, which is, of course, the result of the clear and unambiguous political position of our countries. Among the events that contribute to such a positive trend, the meeting of the President of Ukraine, Volodymyr Zelenskyy, with the President of Montenegro, Jakov Milatović in Athens on August 22 this year should be mentioned, as well as the visit of the Prime Minister of Montenegro Dritan Abazović to Ukraine in June last year, and the signing by Dritan Abazović on May 17, 2023. Declarations in support of the Enlarged Partial Agreement on the Register of Damage Caused by the Aggression of the Russian Federation against Ukraine, the resolution of the Parliament of Montenegro on the condemnation of Russia's armed aggression against Ukraine adopted on July 27, 2022, and also the dynamic development of Ukrainian-Montenegrin cooperation in many areas of mutual interest. Montenegro also recently joined the G7 declaration of support for Ukraine. Of course, Ukraine gladly expects support

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OLEH HERASYMENKO H.E. Ambassador of Ukraine to Montenegro

from Montenegro to implement President Volodymyr Zelenskyy's Peace Formula. A great move to strengthen our bilateral relations would be the visit of the President of Montenegro to Ukraine, which we are currently working on.

An immense role in strengthening our relations was played by the sincere support to Ukraine by both the State of Montenegro and its citizens upon the inception of Russia's all-out armed invasion of Ukraine.

For example, in 2022, Montenegro, regardless of its limited capacities, allocated up to 11% of its military budget for military technical assistance to Ukraine.

Finally, Montenegro continuously supports Ukraine on all international platforms. It contributes to the consolidation of the international community around Ukraine and its struggle for independence, freedom, and democratic values.

Ukraine highly values all its friends who have helped in these difficult times. And Montenegro is such a friend. That is to be remembered.

I am convinced that our relations will continue to develop in a positive direction for many reasons.

Montenegro is home to many Ukrainians. How would you describe their role and contribution to Montenegrin society?

Due to Russian aggression against Ukraine, millions of our citizens were forced to seek peaceful refuge in various European countries.

And this is not accidental. You are probably familiar with the UN and OSCE reports on the terrible crimes committed by the Russian occupiers in Ukraine. The last such report was published in September. One of the countries that received Ukrainians the best was Montenegro.

At a particular moment, at the end of the summer of 2022, speaking in percentages, Montenegro had the most Ukrainian citizens among all European countries. Of course, this is not about labor migration, as it was trouble that forced these Ukrainians to come to your hospitable and peaceful country, otherwise known to our people for a long time.

Ukrainians have made and continue to make a constructive contribution to the development of Montenegro in various aspects. First of all, many of our citizens who came

here are trained personnel and quality experts, and many of them brought with them their savings, which they spent on the Montenegrin market using the treasures of your country. These people generally represent a serious professional and a financial resource.

Due to the cultural and linguistic closeness with Montenegrins, Ukrainians find their way into your country quite quickly and do not feel any significant cultural and mental barriers. Many Ukrainian citizens have already returned home. From our point of view, the active return of Ukrainians to their homeland is a very positive tendency. At the same time, these people brought back very warm memories of Montenegro, of the warm welcome from your people, of Montenegrin hospitality. It contributes to the good image of your country in our society and to the general improvement of Ukrainian-Montenegrin relations.

Based on the latest official statistics of the Ministry of Interior of Montenegro, in your country, more than 4 thousand citizens of Ukraine have confirmed their status of temporary protection. Furthermore, as we know, a little more than 2.4 thousand Ukrainian citizens have a permit for temporary or permanent residence in Montenegro.

They do not encounter any serious problems. And when such issues appear, our community and the Embassy turn to local or central government authorities for help.

We have a good understanding of all Montenegrin institutions, and we successfully cooperate with them. I would also like to take this opportunity to express my special gratitude to the Ministry of Education of Montenegro for their excellent work in adapting Ukrainian children to the Montenegrin educational process, the majority of whom were under severe stress due to the war. We are also very grateful to UNICEF for maximum cooperation in this matter.

The first officially registered www.diplomacyandcommerce.me

MONTENEGRO HAS ALREADY FULLY HARMONIZED ITS FOREIGN POLICY WITH THE COMMON POSITIONS OF THE EU, INCLUDING THE POSITION TOWARDS THE RUSSIAN ARMED AGGRESSION AGAINST UKRAINE. AND WE REALLY APPRECIATE THIS FACT. Ukrainian organization - the Ukraine "Good Deed" Association - has been operating in Montenegro since spring 2022. The Embassy of Ukraine cooperates quite fruitfully with the Ukrainian community.

Through joint efforts, we opened Ukrainian centers in Podgorica, Budva, Herceg-Novi, and Bar, which are actively engaged in humanitarian, socio-cultural, and educational activities.

Can you share your opinion on cooperation between Ukraine and Montenegro in areas such as trade, culture, and education? Are there any projects or initiatives that you would particularly highlight? How do you see the future of diplomatic, political, and economic cooperation between Ukraine and Montenegro, and what concrete steps could be taken to strengthen those relations?

Even in this difficult time of war, Montenegro remains a reliable trade partner for Ukraine. The drastic increase in the volume of our trade in goods clearly evidences it.

During January-August 2023, the growth of merchandise turnover was 29.16% compared to the same period last year.

Additionally, it is a prosperous moment for Ukrainian food products and cereals to come to the Montenegrin market. It would be a beneficial move for the implementation of the government's price control program and for replenishing Montenegrin's strategic stocks.

Ukrainian agricultural production is of high quality, exported to the EU, adhering to all European standards. Therefore, the Montenegrin market is very appealing.

We have achieved many successes during the last few years in the cultural sphere. We held a great cultural and artistic manifestation of humanitarian character, "Days of Ukraine in Montenegro," in Cetinje, on 25 - 26 June 2022. It was the biggest-ever Ukrainian festival in Montenegro, which attracted a lot of attention both from the local Ukrainian community and from the citizens of Montenegro, who had the opportunity to get to know Ukrainian culture, traditions, and

cuisine much more closely.

I could list many more cultural and artistic events that we have realized in cooperation with the Ukrainian community during 2022-2023. Among the most recent, I would like to mention the festival of children's talents, "Kyiv Wave," held this year in Petrovac on October 3 - 5, and actions of gratitude of the Embassy of Ukraine and the Ukrainian community to Bar (August) and Podgorica (October) through tree planting. Of course, we regularly mark the most important dates for Ukraine (such as Independence Day) with large marches in Podgorica.

And a special place in our hearts holds the Montenegrin Historical Capital of Cetinje, whose residents have regular pro-Ukrainian walks, which used to be on a daily basis. It is unprecedented in all of Europe.

We are grateful to all our partners who have helped many times with the realization of summer holidays for Ukrainian children in Montenegro. One of the latest examples is that the Capital City of Podgorica organized a vacation for a group of children from Ukraine in Sutomore.

And let me come back to political topics again: mutual support and exchange of experiences in the context of European and Euro-Atlantic integration is vital for both our countries, as the common European path is what firmly unites Ukraine and Montenegro. Our countries are part of the same European democratic family of nations.

In the political sense, the EU has already made up its mind a long time ago - Montenegro's place is in the European Union. As we well know, Montenegro has already fully harmonized its foreign policy with the common positions of the EU, including the position towards the Russian armed aggression against Ukraine. And we really appreciate this fact.

Montenegro's success on the European path would become a great example and inspiration for many other countries in the region and beyond that want to join the European Union. It, of course, also concerns my native country - Ukraine.

But the key thing is that we clearly see that there is a political will of the President of Montenegro, the Montenegrin Government, and the majority of the political forces and society of your country to move in that direction towards that strategic goal. And to go as fast as possible. I am confident that Montenegro can successfully fulfill all these tasks. Montenegro has the full and most sincere support of Ukraine on this path.

Montenegro is on the way to EU membership. How do you see Montenegro's progress on that path, and what could be essential to successful EU accession?

First of all, I will emphasize that Ukraine wants the maximum and fastest possible success for Montenegro on the path of its European integration. Among all the candidates for EU membership, there is no country closer to that goal than Montenegro. EU requirements have a more practical or technical character. Currently, there are no other conditions or requirements from the EU which could become a severe obstacle.

Please mention any specific projects or initiatives that could enhance cooperation between the two countries, especially in areas of mutual interest.

It is quite a broad question, and I have already partially answered it above.

Unfortunately, it is clear that due to the war, Ukraine is temporarily limited in its ability to implement many bilateral initiatives and projects. But war is not an excuse for passivity. In fact, we have a whole spectrum of ideas, the realization of which would be of great interest and benefit to both Ukraine and Montenegro.

First of all, the experience of Montenegro joining NATO and adapting to Euro-Atlantic standards is very interesting for Ukraine. Of course, our countries are very different territorially, and the situation in which Ukraine is now is drastically different from the situation in Montenegro in 2016-2017. But certain aspects of your experience of joining the Alliance are really relevant to us.

Since there are a lot of Ukrainians in Montenegro, you should make an effort to promote the Ukrainian language and culture in your country. We have already started a constructive dialogue in that direction with a number of Montenegrin educational institutions. For example, we are working on connecting the National Library of Montenegro "Đurđe Crnojević" with a number of reputable Ukrainian libraries. The plan is to start a program for studying the Ukrainian language at one of the Montenegrin faculties.

We certainly plan to strengthen business ties between Ukrainian and Montenegrin businesses. For us, the key thing is to firmly establish a positive image of Ukraine and Ukrainians in Montenegro as close and friendly people with whom one can successfully cooperate in numerous spheres.

Of course, after the end of the current war, the dynamics and scope of Montenegrin-Ukrainian cooperation, especially the economic one, will become very active. The key to excellent and reliable business relationships is trust and mutual respect on a human level. And we work on it every day.

Once again, I wanted to thank the friendly Montenegrin people and wish them peace, harmony, and prosperity.

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INTERVIEW

Interview with the Director of the Centre for Civic Education, Daliborka Uljarević

CCE: Decades of Commitment to Montenegro’s Civic Education and Democracy

DALIBORKA ULJAREVIĆ

Director of the Centre for Civic Education

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he Centre for Civic Education (CCE) is an organisation that has been playing an important role in Montenegro for more than two decades, seeking to promote democracy, human rights, and Europeanisation. In this interview with Daliborka Uljarević, Director of CCE, we learn about the organisation's history, including the obstacles it overcame and the positive social improvements it initiated.

The Executive Director of CCE, Daliborka Uljarević, explains her own journey into the world of non-governmental organisations (NGOs) and discusses the significance of this field. Her dedication to civic and political involvement was sparked by her participation in

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the Belgrade student protests of 1996–1997. She worked briefly in international media and organisations before deciding that nongovernmental organisations (NGOs) are the best venue to bring about change in Montenegro.

What is it like to be the leader of an organisation that has been around for almost two decades, like the Centre for Civic Education? Can you share more about your experience in that position?

Some routes are organic yet unintentional. My involvement in the nonprofit sector was like that.

Non-governmental organisations (NGOs) were in their infancy when I began studying international relations at the Faculty of Political Sciences in Belgrade almost three

decades ago. At that time, few people in my generation anticipated becoming professionally involved with NGOs. It began with an effort to address long-standing student concerns and the formation of a student organisation, and culminated in the student protest 96/97, which “infected” all of us involved with the movement with a lifelong commitment to civic and political engagement. After dabbling for a while in international media and organisations, I settled on the nongovernmental organisation (NGO) sector, as it allows the most leeway and flexibility to actually make a difference.

There, the Centre for Civic Education (CCE) was formed, and a few years later, after I had finished my education, I chose to devote myself wholly to helping the people of Montenegro strengthen their democracy. There were other opportunities available to me, but I’ve never once regretted choosing to work with non-governmental organisations (NGOs) instead, and if you’re young and full of life, I’d recommend looking into NGOs. Being at the helm of an organisation like CCE is both demanding and a privilege. There are currently very few actors who are characterised by consistency and principle, as well as the responsibility to maintain it in dynamic and turbulent times, the trials of which many have not known or been able to face in the proper way.

Organisations like yours serve an important function in our society.

What opportunities and challenges do you face as the leader of a long-standing non-governmental organisation?

The CCE has grown into one of Montenegro’s most prominent institutions and enjoys a solid international reputation. Ours is the fruit of decades of hard labour and the relentless efforts of countless

coworkers, friends, comrades, and allies who have helped form our CCE and who truly embody its vision and mission.

The road wasn’t smooth or simple since no government likes hearing criticism of its actions and policies.

Thus, one of the constants of our job is being attacked by individuals who have forgotten that with power comes responsibility and constraints. During the previous administration’s many decades in office, CCE and I, as its leader, were targets of various attacks and dirty tactics. The problematic practices that we called out before and after the change in government have not been addressed. Of course, with this came a slew of new attacks and shady campaigns.

But just as in life, success in this field depends not on how often you fall but on how many times you pick yourself back up. With the knowledge that it will be a long time before we have decision-makers who will respond to criticism with arguments rather than attempts to discredit, we have built processes to emerge from it stronger, with lessons learned, and more prepared for new activities.

Consistency, perseverance even with the ad hoc positioning of many, and keeping the big picture in mind are the greatest challenges we face. Only in this way can the force for good and advocating for the core principles upon which a democratic society is founded gain the respect they deserve. The non-governmental organisation (NGO) sector is also competitive; its success is tied to factors including the willingness of donors to provide support, the credibility of the organisation’s proposed solutions, and the donors’ own priorities. Application development for projects and responsible project management are both significant jobs that call for expertise, devotion, constant learning, and quick www.diplomacyandcommerce.me

THE CCE HAS GROWN INTO ONE OF MONTENEGRO’S MOST PROMINENT INSTITUTIONS AND ENJOYS A SOLID INTERNATIONAL REPUTATION. and creative decision-making.

The benefits are obvious: you get to be the one who sparks off positive change, who helps bring about something new, who educates, who inspires, and who helps shape public policies, public decisions, and democratic practices that have far-reaching, positive effects on the lives of all people in the community.

What does civic education entail, and how far along is it in Montenegro right now? What is the average level of civic education in Montenegro?

Unfortunately, Civic Education, a topic that had great potential and introduction of which the CCE advocated, has been marginalised for a long time within the formal education system and cannot be replaced by informal programmes due to their lack of scale in terms of participants and sustainability.

The younger generations are similarly hampered since they are not taught to think critically and are developed during a time of great upheaval and influence from many different quarters.

Nonetheless, I maintain that our people should not be underestimated despite this. Those who claim to or actually lead people politically should be on the hill where you can see more and better, but several indicators suggest that people are actually maturing faster than them. Both men and women deserve much more than the failed expectations they have now.

Using your experience, what are some of the Centre for Civic Education’s most noteworthy projects or initiatives over the years? What benefits have been brought to the community as a result of these efforts?

Around 250 projects have been carried out so far through the CCE’s three initiatives: Democratisation and Europeanisation; Human Rights; Active Citizenship. It is difficult to single out specific projects and initiatives because we have opened and positioned so many issues on the social and political agenda, including corruption in education, public funding for the media, honorary citizenship, the status of juvenile offenders, the importance of building political memory, etc., or because we were a key pillar alongside other colleagues in sectors like advocating the rights of LGBTIQ persons, advocating for a better position of young people, insisting on the fight against corruption, a systemic approach to dealing with the past, resistance to clericalization and re-traditionalization of society, etc.

In addition to our many ongoing projects, we also engage in a wide variety of other activities, such as providing pro bono legal services, working to improve the efficiency of existing systems, making public appearances, doing research, etc.

As the largest European Union-supported project in the Montenegrin NGO sector, I feel it is important to point out that CCE has been implementing the project “CSOs in

Montenegro - from basic services to policy formulation - M’BASE” with partners and collaborators for almost three years, with the support of the Delegation of the European Union to Montenegro. During the preceding difficult period, which was also marked by the marginalisation of the sector by institutions, that project was crucial in maintaining the fabric of a critically oriented and diverse NGO sector.

Thousands of people, including some of our most vulnerable residents, have benefited from the work of the 82 initiatives financed by this project, which have been carried out or are being carried out by 146 NGOs acting as either lead or partner organisations.

In addition, the 13th Montenegrin human rights film festival UBRZAJ has become a well-known cultural, artistic, and human rights expression in Podgorica, Kotor, and Berane. The festival’s goal is to affirm the culture of human rights through a new and more immediate medium and to promote the production of films that explore human rights issues from a variety of angles in Montenegro.

Montenegro is making progress towards EU membership. What role did the Centre for Civic Education play in helping to bring about these democratic changes?

For the past eleven years, Montenegro has been in negotiations with the European Union (EU). The CCE has closely monitored these talks and pointed out their many flaws, appealing to and admonishing all previous power holders, from whatever structure they came, to take European affairs as seriously as they would domestic ones and to approach them with the utmost seriousness, political responsibility, honesty, and dedication, which, unfortunately, was not the case until now.

The CCE contributes by keeping an eye on everything from the beginning to the end of the negotiation process, as well as through studies, analyses, advocacy, conferences marking the negotiations that bring together different stakeholders in the outcome, and a plethora of educational programmes aimed at different demographics to increase awareness of the European Union and its values.

To what extent does the organisation modify its operations in response to societal and environmental shifts? What strategies do

you employ to adapt to changing circumstances and challenges?

Through unceasing progress, by bolstering our own capacities and scope of action, with the appropriate intervention measures that bring social sobriety into our context, and through those that widen our horizons. Every day, we work hard to live up to the ideas and values that guide our actions as much as possible. Many of the problems we face today are the result of years of neglect and buildup; this is not an area in which visible progress can be seen instantly; therefore, any change, no matter how modest, should be celebrated. No matter how horrible things first seemed, they become easier to endure, and there is no lack of enthusiasm when you know you are on the correct path and your only obligation is to be loyal to yourself, your vision, and your mission.

How do you see the future of the Centre for Civic Education developing? How do you envision the organisation making future contributions to society in the coming years?

CCE’s position in society is the result of unwavering vigilance, initiative, commitment to values and beliefs, preparedness to defend them, and a critical approach that avoids calculation, which we will maintain. Of course, we are always thinking strategically and preparing ahead to develop those programme lines and methods for a more efficient approach to addressing existing difficulties. To that end, in the near future, CCE will place a greater emphasis on research, analysis, and policy proposals in the areas in which we operate, as well as the collection of data that can be instructive to decision-makers who are truly committed to the public interest. We were, and still are, an organisation that welcomes anyone who feels lost in the maze of broken government to come to us with any number of troubles, legal issues, or other concerns.

How can individuals and the community support the work of the Centre for Civic Education and contribute to the achievement of your goals?

There are never enough “hands” to help make this society a better, more decent, and more promising place, so any and all initiatives, volunteer work, donations, and other forms of support that can help get things done or inspire new ones are greatly appreciated.

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DIPLOMATIC EVENT

Romania – Montenegro Economic Forum

Increased commerce and economic cooperation should accompany great ties between states

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t the Cue Hotel in Podgorica, around sixty businesses and representatives of institutions convened on October 2 for the Romania-Montenegro Economic Forum.

The Chamber of Commerce of Montenegro and the Embassy of Romania convened the meeting to showcase potential areas of collaboration, investment, and joint projects between the two nations. The Forum was the occasion for the inauguration of the Romanian-Montenegrin Economic Club (RO-ME-C).

The participants were addressed

by Dr. Nina Drakić, president of the Montenegrin Chamber of Commerce, and H.E. Mr. Viorel Ardeleanu, ambassador of Romania, on behalf of the organisers.

More intense commercial and economic cooperation should accompany solid interstate ties, President Drakić noted.

Mrs. Drakić introduced the forum participants to the macroeconomic indicators of Montenegro and stated, “I believe that after the complex crisis that disrupted the global market ends, we will once again have investment momentum that will accelerate the development of our economy. This is especially true if we succeed in additionally affirming the status of a safe investment and tourist destination, while simultaneously developing production capacities in energy, agriculture, manufacturing healthy food, and other areas based on the circular and green economy, and improving and expanding the range of services.”

In the president’s view, the two nations complement each other well.

While Romania boasts a well-established agricultural sector, modern transportation networks, a robust information technology sector, and oil reserves, Montenegro entices investors with its pristine natural landscapes, thriving agricultural sector, and abundant energy, transportation, and tourism resources.

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Research and innovation, digital transformation, sustainable tourism, green transition, and education system development are all possible areas of partnership under the Danube Regional Programme, Horizon Europe, Digital Europe, and Interreg Europe. She advocated for collaboration between local self-governments and the sharing of experience and know-how in the areas of education, culture, art, sports, and science and innovation.

“The lack of proper air connectivity is still a problem for Montenegro’s tourism industry. One solution would be to launch a direct flight between Montenegro and Romania during the peak tourist season. This would be good for both countries’ economies and tourists,” Drakić stated.

The Second Economic Forum, held as part of the Day of Romania in Montenegro, has attracted twice as many representatives of the economy and institutions as the previous one, while H.E. Ambassador Mr. Viorel Ardeleanu expressed his honour and satisfaction at the opportunity to open the event.

- This demonstrates that Romanian investors are becoming increasingly interested in the Western Balkans area and Montenegro in particular.

Montenegro has a highly favourable economic environment, and

Romanian enterprises are eager to engage with their Montenegrin counterparts. The time has arrived to make it a reality, as Romania’s GDP of 333 billion euros has made it the biggest economy in the area.

However, our enterprises are ready to expand internationally and must now internationalise. The ambassador, who also signed statements on the twinning of Montenegrin and Romanian cities, added, “Let’s use this Economic Forum to improve cooperation.” He also stressed the significance of creating the Economic Club between the two nations.

The President of the Assembly of the Capital City, Mrs. Jelena Borovinić Bojović, and acting director general of the Directorate for International Trade and Economic Cooperation in the Ministry of Economic Development and Tourism, Mrs. Jovana Krunić, MSc, spoke on the occasion of the launch of the Romanian-Montenegrin Economic Club, while Mr. Stelian Bărăgan conveyed the message of the President of the Council of the Romanian Dolj County.

Mrs. Borovinić Bojović urged us to tap into the shared capabilities of two amicable nations as we strive for development. She emphasised that the capital of Montenegro, Podgorica, offers a welcoming at-

mosphere for Romanian and other foreign investors and will back any efforts to strengthen ties between the two countries. She made the announcement that a statue of the Romanian writer Ionescu will be built and that one of Podgorica’s renowned streets will be named after Craiova.

Romania has consistently supported Montenegrin efforts to become a European country, and Mrs. Jovana Krunić has expressed her gratitude for this support while also stressing the traditional excellent relations between the two nations.

Mrs. Krunić stressed, in reference to economic figures, that Romania’s investment inflow is unsatisfactory and that, to attract more enterprises from that nation, Montenegro needs to enhance its environment. She mentioned several potential areas where this could be possible, including agriculture, forestry, water management, information and communication technology, environmental protection, and more specifically, the enormous potential of tourism as a key branch for strengthening economic cooperation.

Romania, as it did when Montenegro joined NATO, backs Montenegro’s bid for European integration, according to Mr. Stelian Bărăgan.

This is because Romania views this endeavour as a means to ensure stability, peace, and collaboration. His main point was that Craiova and Dolj County will back Montenegro in its pursuit of development and prosperity. He highlighted the role of EU programmes in bolstering the economy of this county, which is Romania’s leading wheat producer.

He declared that a bust of Petar II Petrović Njegoš will be placed in Craiova, close to the Nicolae Romanescu Park, one of the biggest in Europe, in a spot to be called Podgorica.

Mr. Milan Radulović, the Honorary Consul of Romania in Montenegro, presided over the Economic Forum. www.diplomacyandcommerce.me

INTERVIEW

Meet Penny and her Thai massage salon in Montenegro Interview with the owner of a Thai massage salon in Montenegro

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massage salon run by a woman named Penny, which exudes the beauty and grace of Thai culture, may be found in the heart of Montenegro.

We interviewed Penny, the salon owner, about her business and her deep affection for Montenegro.

Penny, who runs a Thai massage salon in Montenegro, uses Thai traditions and secret skills in her massages. The salon is famous for providing authentic Thai massages, such as traditional Thai massage, oil massage, hot stone massage, and warm herb massage, making it a unique venue for complete relaxation.

What are Penny’s motives for establishing a massage salon in Monte-

negro? The reason is that she has fallen deeply in love with the country, its rich cultural history, and its warm and welcoming people. Penny considers Montenegro her second home after living there for six years, and her dedication to her clients is a reflection of her love for the country and its residents.

Both foreigners and locals who appreciate the health benefits of Thai massage are among the salon’s clientele. Penny highlights the health benefits of massages, including their ability to relax the body, increase blood flow, and aid in the treatment of a wide range of medical conditions. The therapeutic tradition and rich history that underpin Thai mas-

sage are two of its most distinguishing features.

Many happy customers attest to the salon’s high standards by writing glowing reviews and recommending it to others. Penny explains that her salon’s approach to massage and treatments is heavily influenced by Thai culture and customs. All therapists have attended training and obtained experience of at least one year, with credentials for Thai massage, which confirms the authenticity and quality of services.

The salon hopes to grow and diversify in accordance with Thai

customs in order to better serve its customers. Instagram and Facebook are used to promote the salon and bring in new customers, while also letting existing clients stay up-todate on all the newest happenings and specials.

Penny has brought the beauty and tradition of Thai massage to Montenegro with her commitment and hard work at her massage salon, providing a true experience of relaxation and well-being to its clients.

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DIPLOMATIC EVENTS

Milatović meets with ambassadors from member states of the European Union

The accession talks have progressed the most in Montenegro

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t a ceremony marking the conclusion of Spain’s presidency of the EU, Mr. Jakov Milatović, president of Montenegro, had a meeting with ambassadors from the member nations of the European Union.

The meeting was presided over

by H.E. Mrs. Oana-Cristina Popa, Head of EU Delegation to Montenegro, and H.E. Mr. Raúl Bartolomé Molina, Spanish Ambassador, representing the Spanish Presidency of the EU. Mr. Milatović apprised the diplomats of the favourable prog-

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ress our nation has achieved throughout the past period.

“Montenegro got a pro-European government, and an important step towards establishing a rule of law in Montenegro has begun with the appointment of judges, made possible by a political consensus that the country recently achieved,” said Mr. Milatović.

He emphasised the urgency of finishing the judicial nomination process and moving forward with the critical reforms outlined in chapters 23 and 24.

A top priority for the new convocation of the Parliament, according to the president, is ratifying the deal reached during the Berlin Process.

He added that, in view of the reform dynamics, the EU's acceptance of IBAR and the holding of an intergovernmental meeting in the first half of next year would send a positive signal.

President Milatović emphasised that Montenegro has made significant progress in

its accession negotiations with the European Union. He stated that by continuing reforms and meeting the criteria for accession, there is a genuine chance that all negotiation chapters will be concluded by the end of 2026.

While expressing gratitude to EU member states for promoting a meritocratic system of European integration, Montenegro’s president also called on European allies to continue supporting his country as it continues its European path. www.diplomacyandcommerce.me