Montenegro by Diplomacy&Commerce magazine

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Montenegro FOCUS ON

B L A C K M O U N TA I N

BY RON IC COA ST

Montenegro got its name from the dark mountain forests that cover the land. The name breaks down into two words, ‘monte’ and ‘negro’ (black, mountain), and dates back to the 15th century.

The legendary English romantic poet Lord Byron described the country this way: ‘At the birth of the planet the most beautiful encounter between land and sea must have been on the Montenegrin coast’.

S T. B A S I L OF O ST RO G

CASI NO R OYA L E

T H E LONG , LONG SA N D

The monastery of Ostrog, located above the Bjelopavlić valley, is one of the most visited shrines in the Christian world. It is carved in rocks.

Montenegro is featured in the movie “Casino Royale,” released in 2006, starring Daniel Craig as James Bond.

“Velika plaža” (Great Beach) in Ulcinj (12.5 km) is one of the longest sand beaches in Europe, reminding you of those in California.

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Exemplary Cooperation Source: HGK

Croatia and Montenegro share the same strategic foreign political goals. Both are NATO members, and Montenegro wants to become a part of EU as soon as possible, in which it had and has full support from Croatia. For the remaining, still not completely closed topics, the key is to find common solutions in the spirit of good neighbourly relations and based on international law I N T E RV I E W

ilateral relations between Croatia and Montenegro represent an example of good neighbourly cooperation in the region, stated H.E. Boro Vučinić, Montenegro’s Ambassador to Croatia. Aside from bilateral, we have to underline that there are also numerous initiatives in this region through multilateral cooperation, which are designed to contribute to stability and improvement of cooperation in various areas in South Eastern Europe, our interlocutor states. First of all, there are the important initiatives that contribute to stability and develop the process of cooperation, especially in political and security, economic and other areas. Within these multilateral agreements, we have to especially point out the importance of perspective regional initiative within the Adriatic Trilateral that was established in Split last year, regarding the cooperation of three countries with exit to the Adriatic Sea – Croatia, Albania and Montenegro, stated Mr Vučinić. The agreed cooperation framework is sublimated in several items and it refers to the matters of better joint use of common sea resources, as well as to the matter of transportation, as well as joint concern regarding its protection, better economic connection, matters of safety, consider-

ing the fact that all three countries are in the system of collective safety, and they want to have a joint Euro-Atlantic perspective through membership in NATO and EU, Montenegrin Ambassador to Croatia states. To what extent are they determined by the past, and to what extent by European and NATO agenda? — I am conducting my diplomatic mission in the Republic of Croatia with full awareness of all the events that took place in our mutual relations in not so distant past on ex-Yu territory. This obligates me to pay additional attention to improvement of our relations in all fields, where we can develop successful cooperation. As neighbouring countries in this part of SE Europe, Croatia and Montenegro share the same strategic foreign political goals. Both are NATO members, and Montenegro wants to become a part of EU as soon as possible, in which it had and has full support from Croatia. We are thankful to Croatia for this, starting from our joint participation in peace missions and last year’s accession of Montenegro to the Alliance, but also for the specific support on its European path. By becoming a NATO member, Mon-

H.E. BORO VUČINIĆ Ambassador of Montenegro to Croatia

The AdriaticIonian Highway construction project is of great relevance for both countries, and Montenegro is very interested in this

tenegro geopolitically relocated itself from the zone of traditionally unstable Western Balkans, and it has entered a sphere of safe Euro-Atlantic field of influence. Nevertheless, when we talk about the South East of Europe, strengthening of regional cooperation and good neighbourly relations remain a key priority for Montenegro’s foreign policy in the upcoming period as well. Montenegro will continue to promote a dialogue and understanding in the Western Balkans, as the only way to preserve peace and security as a key condition for long-term stability and progress of the region. How do you observe the Prevlaka issue in Montenegro’s process of Euro-integrations in light of the policy of resolved open issues and borders? — For the remaining, still not completely closed topics, the key is to find common solutions in the spirit of good neighbourly relations and based on international law. Therefore, in a political sense, Prevlaka is not an open issue for Montenegro and it does not burden our relations with the Republic of Croatia. A temporary protocol was carried out in practice without any major problems until now, and in the meantime a bi-

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lateral communication was established with Croatian partners with the goal to find a mutually acceptable arrangement. For Montenegro, it would be most desirable to resolve this matter bilaterally before we join the EU. Still, there is no time limit for finding a solution to the problem, and if it is not possible to reach a solution in a foreseeable future any other way, we agreed to submit the matter to international arbitration, which again represents a civilized manner of resolving different views of a border issue. In your opinion, how will the outcome of elections in Montenegro affect the country’s European future and relations in the region? — Results of the recently conducted elections where the newly elected Montenegrin President Milo Đukanović won, and the local elections that were held after that in half of Montenegrin municipalities, including the capital of Podgorica, where pro-European policy posted a strong victory, confirmed an even stronger commitment of the citizens for Montenegro to continue on Euro-Atlantic and European paths. The elections also showed a strong commitment to further affirmation of good neighbourly relations and regional cooperation, to which Montenegro, as a multi-ethnic society with a preserved internal harmony, made a recognizable contribution in the past.

In your opinion, what are the key areas where cooperation between two countries should be deepened in the upcoming period? — Aside from the need for improvement of almost all forms of economic cooperation of which I will say more later on, I think it is relevant to point to numerous and very complex, respect-worthy, cultural ties between our nations, where there are also mutual reasons for improvement of these ties. Tradition of relations between two nations is very long, so it is not a coincidence that Mažuranić was inspired by Montenegro’s fight for freedom, and we may say that one of the most famous personalities from Montenegrin history, the great poet and ruler Petar II Petrović Njegoš, gave the greatest contribution to historic ties between Croatia and Montenegro. Njegoš maintained close ties to well-known Croatian scribes: Petar Preradović and Fridrih Orešković, and he showed special respect for the work of Josip Ban Jelačić, to whom he wholeheartedly offered help in the realization of Jelačić’s ideas. The great Croatian poet Vladimir Nazor also dedicated a poem to Njegoš. Winner of the Njegoš Award was also the great Miroslav Krleža, and artwork of the famous Croatian sculptor Ivan Meštrović stands at the holiest place of Montenegrins, Lovćen, which symbolizes Montenegrin freedom and independence. Valtazar Bogišić is building the foundation for Montenegrin le-

FUTURE

IMPROVEMENT In the future period, we need to improve economic cooperation and additionally incite cultural exchange, which is extremely rich and fruitful.

gal state, and Vlaho Bukovac depicts the Montenegro of a period. Through centuries, artists from Croatia, especially Dalmatia, left a strong mark in the rich cultural heritage of Boka Kotorska and Montenegro. More recently, in almost all areas of artistic expression, there are many artists who equally contributed to development of our cultures, from the Oscar award winner Dušan Vukotić, Veljko Bulajić, to artists Vasko Lipovac, Stevan Luketić and Dimitrije Popović, to today’s younger generations that continue to serve to honour the two cultures with their work and provide a significant contribution to our overall relations. Croatian community in Montenegro, where most of its members are living in Boka, represents one of the state-building entities, which wholeheartedly supported the renovation of Montenegrin

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independence at the 2006 referendum. Today, their representatives have an active role in Montenegro’s political life and in the decision-making process for all important state decisions, and they have their place in the Montenegrin Parliament and the Government. On the other hand, representatives of Montenegrin minority community, most of whom are living in Zagreb, but also in other parts of Croatia, express their satisfaction with their position in the Croatian society, to which they remain loyal members. These are, also, important matters on which we will work with great dedication in the future, I am sure of that.

When it comes to economic cooperation, there is room for improvement and progress. How high were the investments of two countries and the level of trade exchange? What sectors are most interesting for investments? — We have to point out that Croatia represented a traditionally relevant foreign trade partner to Montenegro, and its share in total exchange in the past 7-8 years fluctuated from 4 to 9%. Only in the past five years, commodities exchange with Croatia amounted to almost EUR 200 million, and in the last year this amount dropped significantly, especially when it comes to Montenegro’s export, primarily of aluminium, which dropped by ten times, so

the achieved deficit now amounts to over EUR 100 million. As part of efforts to strengthen economic cooperation, our priority is to pay attention to large infrastructural projects such as the Adriatic-Ionian Highway and the Adriatic-Ionian gas pipeline. The Adriatic-Ionian Highway construction project is of great relevance for both countries, and Montenegro is very interested in this. Building around one hundred kilometres of this road through Montenegro, between Albanian and Croatian border, would not only significantly facilitate traffic connectivity of the region and contribute to its economic development, but the existing

A1 highway through Croatia would get a new, significantly more profitable dimension, and with it Montenegro would be better connected with Western Europe. Montenegro supports every form of cooperation that contributes to optimization of operations and better traffic connectivity of our countries with developed European environment. In the context of economic relations, another project may be regarded as strategically important – the TAP IAP gas pipeline, and both countries strongly support the construction of this structure. Do you see Montenegro and Croatia as competitors when it comes to attracting tourists or is there room for

Croatia represented a traditionally relevant foreign trade partner to Montenegro, and its share in total exchange in the past 7-8 years fluctuated from 4 to 9%

joint appearance on third markets? — Even fifteen years ago there was an assessment made by the World Travel and Tourism Council (WTTC) that Croatia and Montenegro would be at the very top of countries by predicted growth volume in the tourism sector by 2017, ranking Montenegro first with a predicted growth of over 10%, and Croatia fourth with expected annual growth rate around 8%. Today, we can be excited together that this tourist prediction became a reality. About ten years ago, tourist sector’s share in Montenegro’s GDP amounted to little over 10%, and this year we can expect this to be a two-digit number, after the

expected successful summer season. I would like to add that when it comes to great potential for cooperation that exists in tourism, potential areas of joint action are also greater cooperation of national and local tourist organizations, regional association and placement of a joint tourist product, as well as the initiative for joint appearance on third markets of Asia and America, and especially the joint valuation of tourist destination in the Kotor-Dubrovnik border area. Therefore, Montenegro and Croatia need not be rivals, but partners who can appear on global tourist market with their coordinated offer through the already initiated process of cooperation in the tourist sector. With this, these profitable industries can achieve greater benefits. In the upcoming period, we need to significantly improve the level of tourist exchange between Croatia and Montenegro, to which reintroduction of airline between Zagreb and Podgorica would contribute significantly, as well as better use of the common resource, the Adriatic Sea, for setting up a ship line. All this would be not only in the spirit of our good bilateral relations, but also against the background of the mentioned established Adriatic trilateral cooperation.

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Adriatic Partners

Tourism and one step further ECONOM IC C O O P E R AT I O N

fter the establishment of Montenegro’s independence in 2006, Montenegro and Croatia started cooperating with an incredible growth rate, and at one point, increase of commodity exchange on an annual basis amounted to 300 percent! This trend has calmed down now, of course, and Montenegro and Croatia, both countries on the European (even though rocky) road, are following the policy of further economic opening and cooperation.

REGION GREATER THAN OURSELVES Since Montenegro is a small country, the matter of cooperation often can, and should be, regarded a bit broader. Very often, all this is part of the Adriatic Initiative or Adriatic-Ionian Initiative, or international connecting through trilateral cooperation with Bosnia Herzegovina. Cooperation in transport, electro-energy sector, tourism and trade are the greatest pillars of exchange between the two countries. From its end, Montenegro hopes that by joining NATO, it will attract investors from all the countries that are members of this organization, and from the European Union, Croatia included, and the biggest problem is how to focus these investments from Croatia outside the tourism sector, where most foreigners like to invest in Montenegro. In that sense, Adriatic Trilateral that connects the economies and infrastructures of Croatia, Montenegro and Albania as a natural continuation to Greece, is of the utmost importance.

TRANSPORT – NO INFRASTRUCTURE NO WORK! As far as transport is concerned, both countries try to free themselves from dependence on air traffic, despite lowcost companies, and to become destinations for passage of goods as well. To that end, the need to intensify the implementation of two strategic regional projects – Ionian Adriatic Highway and Trans Adriatic gas pipeline, especially stands out. These projects would significantly contribute to additional approximation of countries of this region and to their economic development. These are projects whose relevance exceeds the West Balkans. Construction of the highway will contribute to the Region as a unique tourist destination, and extension of the season. Gasification is necessary in this area, especially when it comes to development of spa tourism, and benefits that both countries would have from gas transit are pointed out, no matter where it comes from. CHAMBERS HELP Good quality cooperation between Montenegrin Chamber of Commerce and Croatian Chamber of Commerce and county chambers also contributes to strengthening of connections between Croatian and Montenegrin economy. Cooperation between chambers was established in the period of broken relationships in the Region, and it has significantly contributed to economic connecting of this area among other, and to signing of the CEFTA agreement. Partnership of these business associations

Cooperation in transport, electro-energy sector, tourism and trade are the greatest pillars of exchange between the two countries

is implemented also through the Western Balkans Chamber Investment Forum, which was accepted in Europe as support to the Berlin Process. CROATIAN INVESTMENTS IN MONTENEGRO RECORD A STRONG GROWTH Last year, Montenegro entered the focus of Croatian investors. Namely, according to preliminary records from Croatian Central Bank, Croatian companies invested EUR 156.6 million in Montenegro last year, which is only slightly less than in Slovenia, where most of Croatia’s investment went last year. Only a year earlier, in 2016, Croatian companies invested less than EUR 10 million in Montenegro. With this, Croatia’s total investments in Montenegro reached EUR 283.9 million, according to HNB records, and Montenegro became fifth most relevant investment destination of Croatia. In the period from 1993, which is when HNB started keeping records, until the end of last year, regarding the height of Croatia’s investments, in front of it are only the Netherlands, Bosnia Herzegovina, Slovenia and Serbia. Croatian investments in Montenegro were very small in the previous years – only a few million euros annually. The published data clearly show, and analysts also confirm it, that such leap of Croatian investments in Montenegro is primarily the result of takeover of Crnogorski Telekom by HT. Namely, HT acquired 76.53% shares in Crnogorski Telekom from Magyar Telekom at the beginning of last year, for which HT paid EUR 123.5 million, according to the Jutarnji list daily. Aside from the telecommunication industry and retail, Croatian investors are present in Montenegro’s tourist sector as well. Karisma took over the management of the Ruža vjetrova resort in Bar in 2017. Aside from this, Croatian personnel is increasingly more present in Montenegrin tourism, where they are hired by foreign investors, among which are those that already operate on the Croatian market.

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Ongoing Transition U-turn towards East and West ECONOM Y

uch has happened in the last year or so. Montenegro entered NATO in June 2017, and made a definite turn towards the West. The reaction of investors around the world was also logical, where investors from the European Union are focusing even more on Montenegro now, and those from Russia are beginning to withdraw. What was not expected was a large influx of Turkish, Arab and Azeri investments. Montenegro was the least developed republic in Yugoslavia, and today it is one of the most developed and stable Balkan country. Montenegro achieved a lot in the period from 1992 to 2006 when the country was the only, strategic exit to the sea that the Federal Republic of Yugoslavia hand. The second chapter in the country's history was written after independence when Montenegro fully began to exercise an independent policy. Since 2003, Montenegro has tripled the gross national income per capita (according to the World Bank's Atlas method), from $2,400 thousand to $7,220 thousand in 2012. Now it has the highest per capita income among the five countries of Southeastern Europe, and the province of Kosovo.

INVESTMENTS The total value of foreign direct investments in the previous year amounted to EUR 649.2 million, while EUR 174.9 million left the country at the same time, according to the preliminary data of the Central Bank of Montenegro. This outflow is mostly related to the departure of investors from Russia, which has traditionally been unwilling to invest in NATO countries, so the alliance has shown its collateral damage in this case. According to Bankar.me, the net inflow of foreign direct investment, i.e. the difference between inflow and outflow, amounted to EUR 474.3 million last year and was 27.6% higher than in 2016. EUR 45.3 million left the country on the basis of Montenegrin residents investing abroad, while withdrawals of

Montenegro takes a solid step forward, using its geo-strategic advantages, without polluting its land

non-resident funds invested in Montenegro amounted to EUR 129.6 million. The inflow of foreign direct investments in the form of equity investments amounted to EUR 366.9 million, accounting for 56.5% of the total inflow. EUR 147.2 million was invested in real estate, and EUR 219.7 million in enterprises and banks. The FDI inflow, in the shape of intercompany debt, amounted to EUR 247.1 million or 38.1% of the total inflow. On the other hand, it is surprising to see that most funds came from the United Arab Emirates. Namely, the United Arab Emirates is the biggest investor in Montenegro, investing EUR 112.6 million in the country, followed by Italy with EUR 78.5 million and Azerbaijan with EUR 66 million. In the top ten countries that contributed the most to the positive balance of FDI are (still) Russia, Switzerland, Germany, Cyprus, Turkey and Spain. In terms of the structure of the FDI, the Emirates invested the biggest funds in Montenegrin companies and banks,

that is EUR 86.7 million. The Italians are in the second place, due to the having the biggeset intercompany debt, with EUR 47.1 million euros. Germany, with its EUR 31 million, comes in the third place. The new FDI "tiger", Azerbaijan, which has found that Montenegro is a great place to place capital, has invested EUR 66 million. However, the data on real estate sales and intercompany debt have not been revealed since they are labeled confidential information. Most FDI came to Montenegro from Russia last year, thanks to real estate sales in the amount of EUR 41.8 million. Turks are increasingly buying real estate from the Russians and are opening more and more companies in Montenegro. Interestingly, about EUR 2.2 million worth of FDI came from Kosovo, particularly in and around Ulcinj. TOURISM Montenegro best performs in tourism. The country has good conditions for the development of all types of tourism, considering its beautiful beaches, a mountainous region in the north, a rich religious and cultural heritage and a well-preserved natural environment. In 2016, Montenegro was visited by 1,813,817 tourists, of which 91.62% were foreigners, which was 6.15% more than in the previous year, and with similar trends recorded in 2017 too. Coastline and ski resorts in the north are the most popular. All in all, amidst all the upheaval in the Balkans, Montenegro takes a solid step forward, using its geo-strategic advantages, without polluting its land. In a world with increasing pollution and instability, this is a fascinating success!

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Olives Leave History Delicious Cuisine, Immense Production, and the Oldest Tree in Europe! T R A DI T ION

Olive oil is not only an addition for cooking, but a way of life, forming the key ingredient for the delicious local cuisine ou know you're in the heart of Montenegro's tradition when you find yourself in the city of Bar, a place where “The Old Olive Tree” is the symbol of the area. This spectacular creation of mother earth stood in the same position for over 2000 years! Making it not only the oldest tree in Europe but in the top 10 of the world! This natural monument is older than any written manuscript ever recorded in the country, and as a result it is protected by the UN. The circumference of the tree is 10 meters and is a must-see attraction, said to give luck and make peace within families and friends.

Olive Oil production is a family tradition and a subject of pride, deeply rooted in the Montenegrin Culture. Surprisingly, olive oil isn’t the only production source of this wonderful tree, the locals have turned into a business innovative environment, creating soaps, furniture and other diverse souvenirs! Olive oil is not only an addition for cooking, but a way of life, forming the key ingredient for the delicious local cuisine. Montenegro has produced some of the finest olive oils in the Mediterranean. Over 10,000 ancient trees survived, with over 1,700 growers which continue this tradition. One of the many types

200 Y E A R S

AREA SYMBOL “The Old Olive Tree” is the symbol of the area. This spectacular creation of mother earth stood in the same position for over 2000 years!

which forms part of the production is the “Zutica”, or “yellow yield”. Due to the oils beautiful golden color, containing a balance of fruitiness and piquancy, it is a harmonious oil with fresh grass. Other types of olive oil produced in the Bar and Ulcinj provinces are considered therapeutic, with their production mainly focused on cosmetics and medicine. When you think you’ve read everything there is about olives, wait until you hear this. Olive orchards cover around 1/3 of the total fruit tree surface in Montenegro. Olives are grown along a coastline of about 293 km, influenced by the Mediterranean climate. After the gigantic life span of the old olive three (over 2000 years), the next in line is the “Big Olive” in Ivanovci, near Budva, this tree is estimated to be 2000 years old, making this country have two of the oldest trees in Europe! Believe it or not, in 2016 Prince Charles and Camilla took a visit to the wonderful olive oil production centers as well as visited the agricultural capitals in Montenegro. Huge amounts of olive oil is sold throughout summer as tourism peaks. It is a potential market for the future as the challenge remains to improve and increase the production of the oil quality. Montenegro additionally has huge success abroad. Delicious Montenegro and Old Oil Brand participated on Agri and Slow Travel Expo in Bergamo, Italy in 2017! According to the Montenegrins, olive oil is extremely high in oleic acid which reduces blood pressure. The fresher the oil, the better the taste, therefore fresh oil is used for salad dressing and a year-old oil is best for cooking. Because oil flows from the olives naturally when they are crushed, the vitamins and natural ingredients are not destroyed! One olive tree can produce around 4 liters of oil a year, for hundreds of years! Now we know why this Eastern European country takes such good care and provides protection this glorious invention of nature.

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SHOPPING EXPERIENCE Sophisticated glamour and nautical leisure A promenade of fashion units home to conceptual designs and luxury garments and accessories makes the Porto Montenegro retail scene a paradise for fashion lovers. The Porto Montenegro high street is home to the popular: Acqua di Parma, Alexander McQueen, Amouage, Balenciaga, Balmain, Bang & Olufsen, BMW, Burberry, Cartier, Celine, Chloe, Chopard, Diane von Furstenberg, Dior, Dita, Dolce & Gabbana, Eres, Ermanno Scervino, Genny, Gucci, Heidi Klein, Hublot, Jacob Cohen, Isabel Marant, Marni, MaxMara, Misahara, Moncler, Pasquale Bruni, Philipp Plein, Pollini, Roja, Rolex, Saint Laurent, Santoni, Stella McCartney, Thom Browne, Tom Ford, Valentino, Victoria Beckham.

PORTO MONTENEGRO

Elegant and Chic Nautical Hot Spot

C O R P O R AT E

REGENT PORTO MONTENEGRO Set against one of the most dramatic and unique backdrops in Europe, Regent Porto Montenegro sits at the heart of the glitteringly glamorous Porto Montenegro super yacht marina. Showcasing elegance with its Italianate gardens deftly retains the essence of the country’s history, with a subtle nod to the grand Italian palazzi found in the region. The hotel is the heart of Porto Montenegro, glamorous nautical village beaming with restaurants, shopping offerings, sports club and iconic PMYC pool.

The jewel of the Mediterranean, Porto Montenegro is among the world’s finest luxury marines, swimmer’s paradise, glamour and a cultural taste bomb orto Montenegro, the Adriatic’s first luxury marina, is firmly on the map as a favourite superyacht anchorage and luxury destination among jet-setters, not to mention beloved by keen sailors in the Mediterranean. Together, the spectacular Regent Hotel, iconic Yacht Club infinity pool, Platinum nightclub and numerous events, regattas, and art exhibitions, create the striking identity of Tivat’s marina as one of the most exciting, chic destinations on the Montenegrin coast.

PLATINUM RATED MARINA Porto Montenegro is the winner of the prestigious Platinum accolade, awarded by the British Yacht Harbor Association (TYHA) in collaboration with the Association of Marina Industries (MIA).

The Porto Montenegro marina is officially the world’s first and only marina to attain this ranking, the highest in the yachting industry. The rating is based on outstanding marina service monitoring and satisfaction of clientele, along with a marina capacity of 450 berths for yachts of up to 250 metres, the Porto Montenegro lifestyle experience, high ecological standards and its perfect location in the Bay of Kotor. SWIM AND ENJOY A hotspot overlooking the sea and a swimmer’s paradise offering refreshing cocktails - true hedonism for AQUAholics - are trademarks of the Porto Montenegro Yacht Club, with its 64m long infinity pool and fantastic views of the marina and the UNESCO-protected Boka Bay.

Hedonism on a plate The village reflects a cultural taste bomb, offering a wealth of choice for restaurant goers. Enjoy local classics, regional, Italian and Lebanese cuisines and the freshest seafood at one of our 10 restaurants, open all year round.

A promenade of fashion units home to conceptual designs and luxury garments and accessories makes the Porto Montenegro retail scene a paradise for fashion lovers

VENEZIA WING Inspired by the mesmerizing views of Boka Bay and the sea, the Venezia Wing’s 87 bedrooms, suites and penthouses were designed by Tino Zervu-

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cocktails at the Library bar, wining and dining at Regent Porto Montenegro is always a mouth-watering affair. PLAN YOUR NEXT EVENT IN MONTENEGRO Regent Porto Montenegro offers the best setting for every type of function. From small-scale meetings and intimate private gatherings to high-profile 300-person conferences and lavish weddings, Regent is well-established as an exclusive venue for regional and international businesses and special social occasions.

dachi of Mlinaric, Henry & Zervudachi and combine classic sophistication with a subtle nautical theme, reminiscent of a private cabin on board a luxury boat. AQUA WING The Aqua Wing’s 62 bedrooms, suites and penthouses are a symphony of elegance and repose. Inspired by the Italian Riviera, each one is a serene oasis, where earthy shades of beige, straw and grass contrast with sumptuous furniture in rich tones. Modern comfort is complemented by a refined touch and landscaped terraces which create a true luxury Mediterranean retreat. SPA AND WELLNESS Regent Porto Montenegro’s Spa is a realm of holistic wellbeing. The spa offers the ultimate escape for every guest – get lost within numerous relaxation areas and switch off in the Finnish sauna, steam room, hammam (Turkish bath). The Spa also has an indoor and an outdoor pool, a gym and a nail salon. EXQUISITE DINING Featuring the freshest ingredients cooked with passion and plated to perfection, Regent Porto Montenegro’s restaurants focus on authentic flavours and local ingredients, blending Mediterranean and Adriatic specialities. From savouring Mediterranean fare and classic international flavours in the sophisticated Murano, to relaxing with evening

FIRST

PLATINUM ACCOLADE The Porto Montenegro marina is officially the world’s first and only marina to attain the prestigious Platinum accolade, awarded by the British Yacht Harbor Association .

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Take it Easy

C U LT U R E

high in the rock of Ostrska Greda, is a Orthodox Church named after Saint Basil of Ostrog, who is buried there. This is counted as the historic center of Montenegro. The next in line is the Cathedral of Saint Typhon, in Kotor. This is one of the two Roman Catholic Cathedrals in the country, counted 69

Simplicity, Uniqueness and Diversity – a guide to Montenegros’ Culture he Culture of Montenegro lies within a mixture of uniqueness and diversity. Due to their particular geographical position as well as historical aspects, Montenegro’s culture has drawn influence from the Ancient Romans to the Republic of Yugoslavia. Their ethnical beliefs lie within “Humanity and Courage” a person has to show virtues of integrity, self sacrifice and dignity, as

well as respect for their surroundings. The diversity of the periods that came one after another in the region all left traces behind many of Montenegro towns. The Balkan country is if full of cultural heritage, most of which is concentrated around the Kotor Bay. Monasteries and churches from the Byzantine period until now all reveal the nations spiritual wealth. The Ostrog monastery is situated at an almost vertical angle,

Worries must be placed away, and expectations lowered, everyone lives in the momenthere and now

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ROM A NS

INFLUENCE Montenegro’s culture has drawn influence from the Ancient Romans to the Republic of Yugoslavia.

years older than the Cathedral of Notre-Dame de Paris, located in the best preserved and most beautiful medieval towns in the Mediterranean. Montenegro is diverse in all of its aspects. When it comes to religion, the majority are Eastern Orthodox, 19% of Muslims and 3.5% Roman Catho-

lic. The official language is Montenegrin, containing both Latin and Cyrillic scripts. The printed word in Montenegro goes back to thirty-eight years after the Gutenberg’s Bible in 1493, and this is when the first printing shop in the Balkans and in the world started its operations.

Many might question what are the cultural keys to understanding this country. Simply put, the main motos are “take it easy”, and” take it slow”. This life philosophy, whether on the Mediterranean coastline or up in the mountainous villages, marks the Montenegrin way of life. Worries must be placed away, and expectations lowered, everyone lives in the moment-here and now. You’re likely to find a Montenegrin surrounded by a big family. Loving relationships among family members and friends are very important life aspects in this country. Montenegrins boast a special relationship between an adult sister and her nephew and nieces. “Tetka” meaning aunt, is a unique relationship, locals pride themselves on the lack of historical violence. Tetka’s are loving and nurturing, just like mothers, sometimes even more. Yet another special member of every Montenegrin’s life is the “kum”, also known as the Godfather/ mother. This is a chosen relationship based on the birth of a child or wedding, promising friendship, love and affection, as from the moment of baptism in church, they are family members. Many call the kum relationship the healthiest and best in the country. After only a short time in the country, travelers are likely to hear a phrase “sve moze”, (everything is possible). Many locals joke how this increases their confidence, making sales ore successful. In the fairy tale land of Montenegro, the answer to everything is yes, as everything is possible, however when it will be ready-is another question.

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THE CHEDI LUSTICA BAY

Ocean-Paced Luxury

The Chedi Luštica Bay offers a five-star experience that transcends trends, opting for a timeless, grounded peace he Chedi Luštica Bay hotel is Montenegro’s new five-star retreat, and yet, it feels as if it has always been here, snuggled into the verdant Luštica peninsula between blue sky and an even bluer Adriatic sea. Opened in July, the hotel is set serenely on the waterfront of the Marina Village in the coastal town of Luštica Bay. Alongside the Marina Village, it

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takes its inspiration from the traditional architecture of Montenegro’s medieval coastal towns. Local materials of wood and stone, elegant arches, shuttered windows, terracotta roofs and breathable interiors align to create a retreat that is rooted in its surroundings; that simply belongs. Established in Asia and the Far East, this is the Chedi brand’s second European venture, following the award-win-

No matter what time of year, the surrounding town and countryside of Luštica Bay calls out to be discovered

ning The Chedi Andermatt in Switzerland. Their hotels are renowned for excellent amenities, first-rate service and a deep connection to their location. Embodying the definition of ‘Chedi’, which refers to a place of meditation, Luštica Bay shrugs off the glitz and cultivates instead an authentic form of luxury, embracing the Montenegrin saying Samo Polako – to slow down and live in the here and now. It is not a place to be seen, so much as to lose yourself. State-of-the-art facilities and smart tech are integrated seamlessly, designed to enhance rather than impede relaxation. There are Tesla destination chargers, the first in Montenegro. The business and events centre has all the latest high tech, including one 65” Ultra LED screen and audio systems with instant networking and streaming capabilities. Gym equipment monitor displays are synced with soundtracks to increase motivation. With the smallest room at 45 square metres, they are all spacious and replete with little comforts. Luxurious Simmons Sweet Sleeper beds are adorned with high thread Egyptian cotton sheets. Each

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room has a fully-stocked refreshment centre with a local wine selection and a luxury Illy espresso machine. Divided by a partially frosted glass wall, the bathrooms are full of light, with underfloor heating, double vanity sinks and high powdered rain showers or Laufen bathtubs for endless indulgence. It was important to the hotel that all rooms have their own balcony. Looking out over the peninsula or sea, they offer

bles and an abundance of seafood. Breakfast is prepared at an interactive live cooking counter in the hotel’s main dining area, The Restaurant. Alongside there is a fresh buffet including breads and pastries from the in-house bakery. For dinner, the seasonal a la carte menu comprises modern takes on local specialities such as burrata with summer tomatoes and cured ham or sea bream crusted with dried, ground local olives

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MOMENT Embodying the definition of ‘Chedi’, which refers to a place of meditation, Luštica Bay shrugs off the glitz and cultivates instead an authentic form of luxury - to live every moment.

a private spot for a leisurely breakfast or pre-dinner drinks, where guests can forget that anything exists except the dreamy vistas. If guests can drag themselves away, there are two on-site restaurants which are both overseen by executive chef Steven Grande. Having honed his craft at many of the world’s top resorts, including the Strand Hotel in Yangon, Myanmar, and Le Touessrok in Mauritius, Steven has created sophisticated, modern menus that sing with the freshness of local Montenegrin cuisine. There is a rich wealth of produce to draw upon from artisan cheeses, Njegusi dry-cured hams, olive oil from ancient olive groves, mountain honey, sun-warmed vegeta-

and citrus peel. The beachfront brasserie restaurant, The Spot, offers a more informal dining option with Asian dishes, healthy salads, bar staples and freshly grilled fish. Guests can also enjoy light bites, cocktails and Italian or Turkish coffee in the Lobby Bar, encircled by azure views of the marina. The indulgence doesn’t stop there. The hotel’s nature-inspired spa has a range of Eastern treatments, from body polishes and massages to bathing treatments. After being pampered, guests can thoroughly unwind with an indoor pool, sauna and steam bath, while those wanting a work out can head to the hotel’s state-of-the-art gym. Getting active at The Chedi Luštica Bay is just as easy outdoors as in. No matter what time of year, the surrounding town and countryside of Luštica Bay calls out to be discovered. The lobby leads out onto the buzz of the marina promenade with restaurants, cafes, boutiques and sweeping breakwaters on which early morning yoga classes are held. Take a boat trip from the marina, discovering the coast of Montenegro and the nearby UNESCO heritage site of Boka Bay. Head to Luštica’s private beach for relaxation or to the top of the peninsula for golf-with-a-view on the practice range. The Chedi Luštica Bay team are always on hand to recommend and book experiences. They can arrange watersports, suggest hiking and biking trails across the peninsula or plan day trips exploring the wider treasures of the country, from its medieval coastal towns through to its four national parks. Whatever the adventure, The Chedi Luštica Bay will be there on your return: a place to re-centre and reconnect; somewhere not to pass the time, but to live every moment.

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Montenegro’s Wonders

The Youngest country in Europe presents its hidden gems of breathtaking beauty TOURISM

stablished as an independent country in 2006, the small Balkan Nation of Montenegro is quickly becoming the must see tourism destination throughout the world. Although Montenegro is one of the smallest countries in Europe, it features many diverse attractions, holding numerous wonders of the region. If you’ve been thinking about visiting Montenegro, sit back and enjoy, as we take you on a journey through the nations phenomenon, which won’t leave you indifferent.

Photos by Visit-Montenegro.com

waters represent one of Montenegrins most wanted tourist attractions. All of this leads the nation into having yet another UNESCO World Heritage Site.

THE BOKA BAY The next in line for a must see tourist attraction in the Balkan country is the Boka Bay. It is well known as Europe’s most Southernmost fjord. This is a place where hulking mountain peaks surround a rocky coastline, as its dotted with old historical towns, the most

famous one of which is Kotor itself, at the far end of the bay. The city walls were build by the Venetians to protect the city from invaders, providing it with remarkable beauty. Panoramic views and tradition restaurants are definitely on the to – do list if you are visiting this astonishing place. Who wouldn’t want to get lost through the narrowed alleyways lined with honey colored buildings? This is a popular destination for cruise ships as the bright blue

BEACHES The Mediterranean country has over 290 km of coastline, offering great weather conditions for cruising and swimming as there are more than 250 days of sun per year. When it comes to the tourists favorite destinations its of course, the beach. What can be better than laying under the bright sun of the Mediterranean coast and drinking a cocktail. Montenegro has numerous popular beaches which it is very proud of. “Becici” is one of the quietest beaches in the region. Being so sandy and long, at one point it stretches to 100m wide, surrounded by mountains and crystal

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250 DAYS The Mediterranean country has over 290 km of coastline, offering great weather conditions for cruising and swimming as there are more than 250 days of sun per year.

blue waters. “Jaz Beach” is one of the longest and liveliest beaches ibn Montenegro. Famous of its music and movement, the site hosts a yearly Sea Dance Festival, which was named one of Europe’s top 10 summer festivals by Forbes magazine. Ulcinj is a city in Montenegro which is characterized for its long beaches. Its coast is 33 km long, 18 of which are beaches, with it’s most famous, the “Big Beach” being 13 km long. The World Tourism and Travel Council placed Montenegro first on its list of countries where tourism is a strategic industry. Tourism is expected to grow at a rate of 8.8 percent over the next ten years. Lord Bryon, a famous English poet once said: " at the birth of the planet, the most beautiful encounter between land and sea must have been on the Montenegro's coast.”