Slovenia 2020

Slovenia

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A NIGHT IN JAIL?

BONFIRES WARM NIGHT On April 30th, just before the worker’s day, Slovenes light up Bonfires around the country as a social event and symbol for the worker’s right.

THINK GREEN It’s one of the world’s most environmentally-friendly nations, being in the top 5 in the world!

For those you are curious to know what it’s like to be locked up behind bars, Hostel Celica is an ex prison, whose cells have been renovated into rooms, but the prison cell appearance has stayed!

EVERYONE LOVES HONEY Out of their 2 million population, around 90,000 Slovenes are beekeepers!

ROLLIN’ ON THE RIVER Slovenia has almost 27.000 kilometers of rivers and streams, there are plenty of spots to get an adrenaline rush or go for a swim!

S LOV E N I A

Two Decades of Good and Long-standing Relationship Slovenia supports Serbia on its path to the EU. The relations between our two countries are very dynamic and diversified, and good bilateral cooperation exists in practically all fields o accelerate relations that are already moving fast in all direct ions is a hard-to-impossible task.

Besides what we have been doing in the last few years, we should look into new industries to cooperate in, such as green economy solutions, energy efficiency, e-mobility, and solutions for the fourth industrial revolution. I believe personal contacts push cooperation forward, and on that field, between Slovenia and Serbia, we have nothing to be fearful about.

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You took over as Foreign Minister a few months ago. What are your priorities for the coming period?

— Slovenia will have an important opportunity to improve its reputation and raise its profile during its second Presidency of the Council of the EU in the second half of 2021. Future activities will focus on preparations for the Presidency – both in terms of defining our main priorities and designing activities to promote Slovenia. To address the challenging circumstances of the COVID-19 pandemic, our first priority, and one of Slovenia's main goals, will be to coshape a stronger and more resilient EU that is able to respond even more effectively to crises in the future. In addition to the green and digital transition, which is the key to post-COVID economic transformation, important attention will be given to the rule of law and maintaining the European way of life. Understandably, the Slovenian Presidency will also have an external dimension, empha-

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sising continued and even stronger engagement with the countries of the Western Balkans, which is one of the key regions both for Slovenia and for the EU. When will the country’s priorities and programme be presented?

— Preparations for the Presidency of the EU Council in the second half of 2021 are in full swing. In June, the EU Council adopted the 18-month Trio programme, prepared jointly by Germany, Portugal and Slovenia. Reflecting the objectives of the EU Strategic Agenda and including all relevant aspects related to COVID-19 and the social and economic recovery from the pandemic, it represents a common foundation for the six-month Presidency programme.

Our six-month national programme, which is currently being prepared in Slovenia, will be published and publicly announced a few days before the start of our Presidency on 1 July 2021.

This is common practice of all Member States holding the Presidency of the EU, for one simple reason: not to interfere with the priorities of the on-going Presidency, which at that time will be held by Portugal. In this sense, we will strive for as coordinated and smooth a transition between the two Member States as possible.

What kind of challenges has Europe in lockdown been facing during the pandemic and what do you think awaits us next year?

— The key challenge for the EU in the early stages of the pandemic was the question of how to effectively coordi-

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DR. ANŽE LOGAR Minister of Foreign Affairs of Slovenia

Serbia is an important political and economic partner in the region, and we also see it as a future counterpart within the EU

nate the measures designed to curb the spread of the virus. Many of the decisions that Member States adopted at that time, such as restrictions on the internal borders of the EU, had a significant impact both on the functioning of the EU’s single market and on the fundamental freedoms of EU citizens. Despite some initial difficulties, the Union managed to establish an effective modus operandi that helped Member States cope with this massive challenge not only in terms of their health systems, but also the normal functioning of their economies.

The first lockdown had a significant impact on Europe's economy, and I expect that the current restrictions will pose additional obstacles to successful economic recovery in 2021. Here, two important elements will feature in Europe's recovery: firstly, I expect rapid deployment of the funding from the Multiannual Financial Framework and the Recovery Fund to help Member States overcome the economic downturn caused

by COVID-19. Secondly, the roll-out of the vaccine will be a game changer in our fight against the pandemic.

Here, I should underline the importance of the strategic foresight of the European Commission, which started with activities related to vaccines early enough – at the beginning of the COVID-19 spread. Thanks to that, we are now on the verge of successful deployment of an effective vaccine in the EU. What kind of foreign policy strategy will Slovenia pursue in the com-

ing years, both towards the EU and the Western Balkans region?

— Slovenia intends to continue supporting all efforts to strengthen the EU after being faced with challenges such as the COVID-19 pandemic, terrorism, and migration. Because of our close geographical proximity and historic ties, the Western Balkans represents Slovenia’s natural economic and security hinterland. We will continue to pursue the goal of strengthening and deepening relations with the countries of the region, deepening regional cooperation between them and supporting the convergence and integration of the WB countries into Euro-Atlantic cooperation.

Slovenia aims at ensuring stability, progress with reform, sustainable economic development and strengthening of regional political dialogue with the goal of lasting reconciliation, including in the context of promoting comprehensive cooperation between the countries of the region.

Our activities will continue to focus on promoting good neighbourly relations. Slovenia believes strongly in the importance of the effective resolution of outstanding bilateral issues and strengthening of inclusive regional cooperation.

The ultimate objective of Slovenia’s activities in the region will be to create a favourable environment in the Western Balkans. We stress that the EU should actively help the region to bridge the development gap and improve the socio-economic situation. A common goal should be to improve the connectivity within the region and between the region and the EU in all aspects. Slovenia believes that the most valuable tool to assure the stability and progress of the region is a credible EU enlargement policy. Therefore, the WB will be one of priorities of our Presidency of the Council of the EU.

— On 9 December, we will celebrate the 20th anniversary of the establishment of diplomatic relations between our two countries and throughout that time, we have had good and friendly relations.

We have boosted economic cooperation and cultural exchange, and intensified mutual understanding.

Both countries have agreed to step up efforts to implement more elements of the Agreement on Succession Issues. For Slovenia, the effective resolution of succession issues is of crucial importance. All this reflects the friendly relations between us. I personally believe that there are still areas in which we can improve our cooperation.

Prior to the pandemic, Slovenia and Serbia had truly comprehensive relations. We had annual joint governmental sessions, frequent meetings on the ministerial level, and working groups. Slovenia also established a true regional leaders meeting, the so-called Brdo Process, which developed into the Brdo-Brioni Process.

This initiative's political agenda was supported by regional expert working groups and meetings, the purpose of which was to follow up on the actions agreed at the leaders' level. We can be proud of the initiative, since its framework and the core purpose of regional ownership was taken over by the Berlin Process and the WB6.

Besides the multilateral and bilateral relations, we should also point out Slovenia’s sincere, supportive involvement in the processes for Serbia’s EU integration. We are a true advocate of Serbian integration into the EU and we do everything within our power to facilitate that. It has been confirmed time and time again that Serbia belongs in the European family. There is no need to repeat that: the only thing we want to talk about now is how this can be achieved and when.

Serbia and Slovenia have strong economic and bilateral relations.

What is crucial for the two countries in terms of nurturing this good, long-standing relationship?

The pinnacle of the excellent bilateral relations was seeing the two governments hold joint sessions. Is there a chance to hold it next year?

— Serbia and Slovenia have estab-

I occasionally see disagreements occur due to false or unrealistic expectations.

That is why we need to talk openly. We have already built the trust among ourselves

lished regular, we might even say, traditional joint governmental meetings, which have had a positive effect on the strengthening of cooperation in all areas, promoted closer inter-governmental ties and enabled effective identification of joint projects and goals.

Serbia is the only country in the region with which Slovenia holds regular meetings of this type; there have been five of them so far. Our intention is to continue with this practice of cooperation. This format, combining ministers and businesspeople, is, in my opinion, a good starting point for building closer ties with your new government. What is crucial for our good, long-standing relationship: personal trust between us (political leaders) and friendship, mutual respect among Slovenians and Serbs, and addressing all potential challenges in favour of mutual interests and benefits.

What efforts is Slovenia making to increase the volume of Serbian investments in Slovenia?

— Slovenia has always been open to foreign investment, including from Serbia. I am glad they have been increasing in both directions lately. It is important to emphasise that thedialogue between governmental bodies and foreign investors is of crucial importance in the first stage and can give a boost to business projects. We all need to be aware of who is doing what and help each other achieve the best possible results. Again, open dialogue is something we prefer over media coverage and gossip.

Slovenia's Agency for the promotion of investments – SPIRIT is doing a great job facilitating the investors, as well as the Ministry for Economic Development and Technology, which is always open to new business projects and is there to support great business ideas. Moreover, our economic diplomacy with the network abroad, which is coordinated by the Foreign Ministry, is there from the first contact to liaising between foreign companies and domestic institutions, as well as in the post-investment activities.

Future cooperation How can the current cooperation between the two countries become even better?

— There are still plenty of untapped veins of economic cooperation, of cultural and scientific exchange; in education, we would like to facilitate interaction between students; the succession process itself could be intensified and Serbia is Slovenia’s valued partner in this respect. Our cooperation in regional and multilateral framework could be strengthened as well. I believe that to

achieve more and advance further, we need to clear our tables of any historical burden. It is not only up to us when it comes to implementation of the Agreement on the succession after Yugoslavia, but still, a lot could already have been resolved between our two governments. As I am aware, there are also some long-lasting judicial proceedings between our two countries over the already agreed succession formula and financial claims. We should be wise enough to end such proceedings and move on..

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20 Years of Understanding and Cooperation at All Levels Next year, Slovenia will celebrate an important jubilee - 30 years of the country's independence, and this year, Serbia and Slovenia are celebrating 20 years of excellent diplomatic relations

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n an interview for the special edition Slovenia InFocus, the new Ambassador of Slovenia to Serbia, H.E. Damjan Bergant, speaks about the cooperation between Slovenia and Serbia, the crisis, the upcoming Slovenian presidency of the Council of the European Union, and the consequences of the pandemic in the coming year. "I hope that in June next year, the situation will allow us to celebrate the 30th anniversary of Slovenia's independence in a dignified manner, as well as the beginning of our EU presidency. We are slowly entering a phase in which we are thinking about how we are going to celebrate it. As Slovenia and Serbia, their overall relations have been consistently good, “adds Mr Bergant.

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This year marks the 20th anniversary of the establishment of diplomatic relations between our two countries. What challenges did we have to overcome and what marked the two decades of cooperation?

— In early December, more precisely on December 9, we will mark the 20th anniversary of the establishment of diplomatic relations between Slovenia and Serbia. The relationship between Slovenes and Serbs has traditionally been very good, even before

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H.E. DAMJAN BERGANT Slovenian Ambassador to Serbia

Slovenia and Serbia have achieved a fairly high level of cooperation in all areas in the last 20 years, from political cooperation and economic cooperation to cooperation in culture, science, etc

our respective countries declared independence.

I think that Slovenia and Serbia have achieved a fairly high level of cooperation in all areas in the last 20 years, from political cooperation and economic cooperation to cooperation in culture, science, etc. We know each other and cooperate well at all levels.

In short, we understand each other, not only because of the similar languages but also because of several decades of connection.

Regardless, I think there are still reserves and opportunities to boost relations in many areas. As an EU member, Slovenia can continue to help Serbia to move closer to European accession, especially with its experience. I hope that both sides will continue to use the opportunity to improve cooperation.

Economic relations are also excellent. How can the two countries further improve their relations?

— Economic investments on either side must not be limited. I think that it is very important that there are additional Slovenian investments in Serbia and vice versa. In this way, both sides can benefit from the global economy and achieve better economic results. Before the COVID-19 crisis, economic results grew year-on-year,

which was very good. We expect that the current situation around the pandemic will slightly bring these results down, but I think that the situation will improve after the crisis.

Slovenia will start presiding over the EU in the second half of 2021.

What will be the top priorities of your presidency?

— Slovenia will take over the presidency of the EU Council on July 1, 2021. This is not the first, but the second presidency. However, this presidency will be different than in 2008.

The presiding country no longer has the role it had before the Lisbon Treaty. The role of the presiding country is actually to coordinate the work of the member states. The priorities of the presidency this time have to be in line with the presidency programme of the Trio of countries - Germany, Portugal and Slovenia. They are already being implemented during the German presidency of the EU Council and will continue during the Portuguese presidency.

The biggest problem in terms of priorities is that they are very indicative, because nowadays when you have various challenges from terrorism, pandemics to, migration, it is difficult to formulate them in detail.

I certainly hope that the Trio's prior-

ities will eventually be implemented, especially strengthening the resilience of the EU), economic renewal of the European Union, strengthening the EU based on rule of law and a secure European Union as a reliable and good partner in the neighbourhood and the world.

What challenges does Europe in lockdown face and how resilient is the EU to this unprecedented pandemic-induced crisis?

— Europe faces many problems. Some of them have been present for a long time, such as terrorism or migration, and some are completely new, such as the coronavirus pandemic.

Europe needs to know how to respond to all the challenges of today. It indeed takes some time for a reaction to happen, but the fact is that answers to all challenges are always found in the end. The EU is an integration that has been in making for decades and it was difficult to reach the current level of integration. In my opinion, the EU will be further strengthened as crises and difficulties are only an additional inspiration for the EU to continue to become stronger. As for the pandemic, I think that it will be just a bad memory in 6 to 12 months and that life will go its own way.

Slovenia supports Serbia on its European accession path. What should be the priorities of the Serbian Government when it comes to the European integration process?

— You're right. Slovenia does support Serbia on its path to the European accession and we hope that Serbia will soon become an EU member. However, this depends mostly on Serbia which needs to have confidence in the EU, the European Commission and the member states, so that it can implement what is best for it. Serbia needs to be actively engaged in all open negotiation chapters to meet the conditions for the chapters to be closed. When Serbia is ready to become a full-fledged EU member, member states and the Commission will jointly support Serbia's membership in the EU. But everything that Ser-

Slovenia does support Serbia on its path to the European accession and we hope that Serbia will soon become an EU member

bia is doing towards becoming an EU member is not doing for the sake of the EU, but for the sake of itself and its citizens. Sometimes it seems that it may be unfair that Serbia has to do more than some other candidates who have become members in the meantime. But I can say that every country felt that during the negotiations.

Slovenia also had objections during its accession process.

After all, EU membership is a positive development for every country.

The EU is not just reduced to membership, but it entails improvement at all levels of the life of the country and its citizens. No EU member state could make such progress in different areas as it can as an EU member. That is the only alternative and Serbia has that chance to become a member of the EU family.

What do you think of the Government's measures that are being implemented, both in Serbia and in Slovenia, that assist the economy and businesses?

— According to the beneficiaries, the measures for the protection of the economy in Serbia were timely and efficient. Protective measures cost the Serbian government, as well as any other government in the world, a lot, and it is very difficult to determine in uncertain times like these how

much budget money should be allocated to businesses and especially to which branch of the economy, without knowing how long the epidemic will last. Eight months have passed since March and the end of the epidemic is not in sight. We are counting peaks, we are waiting for a vaccine and we hope that the health system will withstand this hellish pressure.

Unlike Serbia, Slovenia had the opportunity to withdraw some money from the EU to help the economy, and thus the government of Slovenia is in a better position to repeat the protective measures from March. Globally, all countries have borrowed a lot again, while the Slovenian economy was well-prepared for the economic crisis. Ten years ago, the financial crisis affected us all, but with the help of restrictive banks, companies diligently economized their consumption and increased their revenue knowing that they needed to 'collect more cream' for the new upcoming crisis.

Tourism is an important sector in Slovenia. What will the recovery look like next year and can you give any forecasts?

— Tourism is a very important economic segment in Slovenia, but it is not as strong as tourism in some other countries. Unlike some other countries, our tourism has a 12% share in the national GDP. This year, tourism suffered great damage due to the pandemic, but the government of the Republic of Slovenia has launched a rather successful initiative of the socalled tourist vouchers for the citizens of Slovenia. During the spring, the vouchers were well-accepted and used by citizens and tourist boards. In this way, the tourism sector did not experience a catastrophe. This year, we didn't have many foreign guests in tourist facilities in Slovenia, but mostly domestic ones. The season was not so bad after all. Unfortunately, no-one knows what the next year will bring, but I remain optimistic and I think that this pandemic-induced crisis will end in 6 months, and we will be able to count on a better season next spring.

Positive impressions What are your first impressions of life in Belgrade and Serbia?

— They are very positive. Serbia is a good host and Belgrade is an extraordinary city. It has everything big cities are supposed to have.

People are open and it is not difficult to establish

contact. I am glad that the older and younger generations have a positive opinion of Slovenia.

I got used to life here very quickly and I already know that it will be difficult for me to return to Slovenia at the end of my term. Maybe there is only one thing that bothers me, which is also a

challenge for me. I need to practice my language so much, that people don't ask me where I come from anymore, or that they don't ask me after only a few uttered sentences in Serbia whether I come from Slovenia. We'll speak again in a year and see.

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We Want to Contribute to Quality of Life in This Region We deeply realize that only if we protect our employees, our clients and all our families, the Bank has a future in this market

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e talked with Branko Greganović, CEO of NLB Banka Beograd, about the current crisis, its impact on businesses and the banks, as well as socially responsible projects, especially those implemented in times of crisis. “For us, this region is not just a spot on the map. This region is our home, and in our home, we want to have a significant role and contribute to the quality of life and future of the people who live here” Mr Greganović said.

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What are your forecasts in terms of both the Slovenian and Serbian economies, and for Serbia alone for the next year? Will the economy experience an even bigger crisis after the epidemic compared to the one in 2008?

— It is difficult to make forecasts at this moment, especially having in mind that the situation with the pandemic is still uncertain. The fact that the Serbian economy relies more on industries related to products such as food and beverages, i.e. products that

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are essential under all circumstances, and less on the production of goods and services whose demand is affected by the epidemic. has resulted in a smaller decline than other economies, including the Slovenian. This crisis certainly affects different industries in very different ways, hence certain industries will therefore need more serious support to, at least partially, overcome the effects of the crisis and return to the market in full force after the end of the epidemic.

What do you think is the key to overcoming the crisis, and how did you organize the Bank’s operations in the light of Covid-19 and all the challenges it brings? Were there any negative impacts on the business operations?

— In this period, protecting the health of our clients and employees is an absolute priority, but at the same time, we are aware of our infrastructural role and that is why we are doing our best to provide our clients with the most direct access possible to the necessary funds. We deeply realize

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BRANKO GREGANOVIĆ CEO, NLB Banka Beograd

I would especially like to underline two projects aimed at supporting businesses in this challenging period - the #HelpFrame project and our NLB Organic competition

that only if we protect our employees, our clients and all our families, the Bank has a future in this market.

Hence, from the very beginning, we have been implementing all protection measures, including enabling remote work for all employees whose jobs allow it. At the same time, we have provided access to all products and services to our clients at every moment, primarily the funds in their accounts, including the period of the state of emergency.

I think we can be proud that we and the entire banking system have responded effectively to all regulatory requirements. That has often required doing a lot of work in a very short time. Despite the challenges, we have managed to protect our people, maintain the quality of services and achieve growth in all business segments.

NLB Banka has been implementing various CSR programmes and projects. How important is it to continue with such projects, especially in times of crisis, and thus support

both businesses and the population? — Socially responsibility has always been of great importance, but in the times of crisis like the current one, it becomes even more important, and that is what we, at NLB Banka Beograd, have stuck to this year. We have tried to support, above all, those who provide support to others in their fight against the epidemic - health care institutions, testing facilities, volunteers who made face coverages, but also to other people of good will. I would

especially like to underline two projects aimed at supporting businesses in this challenging period. The #HelpFrame Project has been launched by the NLB Group in the entire region to help small businesses, in particular, and to encourage entrepreneurship and help them to reach as many customers as possible.

Within the #HelpFrame Project, a total of 280 businesses from the region won advertising space with the media partners with whom the

I think we can be proud that we, as well as the entire banking system have responded effectively to all regulatory requirements during the crisis

Group members cooperate, and in that way gained the opportunity to make their products and services more visible to people in these difficult times. We also have our NLB Organic competition, in which 501 organic food producers in Serbia have participated since its launch in 2012.

This year, despite the pressure from the epidemic, we received more projects than last year, and each of the best three projects was awarded with 500,000 dinars.

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Economy Needs Help It is always, including today, very important for the Government to listen to the business community and take into account their needs to mitigate the negative effects of the coronavirus peak we are currently in with additional and specific measures

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he SBC’s activities on networking and connecting members, on providing contacts and working oneon-one are carried out extensively out via modern technologies. However, I have to underline that we cannot wait to start organizing events again where attendees will be present in person while we are fostering the good atmosphere that usually prevails in the Slovenian Business Club and to which we have been accustomed to for the past 17 years,” says Danijela Fišakov, president of the Slovenian Business Club (SBC).

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The economies of Slovenia and Serbia have been both hit by the pandemic. What are the forecasts for next year?

— Unfortunately, the whole world was affected by the pandemic, including the countries in this region. After a good economic start, the lockdown sent the economies of both countries downhill. In its latest report, the European Bank for Reconstruction and Development (EBRD) predicted that Serbia's GDP could fall by 3.5 per cent this year, while econom-

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DANIJELA FIŠAKOV President of the SBC

Information technology, agriculture, environment and construction sectors are still far from reaching their maximum in cooperation

ic growth of three per cent could be achieved next year.

The Government of Serbia and the line ministry, on the other hand, forecast a smaller decline in GDP, i.e. of about 1%. The EBRD notes that the impact of Covid-19 in Serbia is less harsh than in some comparable countries.

This is partly due to the high share that the basic product production has in total production. At the same time, in its autumn forecast for 2020, the Institute of Macroeconomic Analysis and Development of the Republic of Slovenia predicted that the Slovenian GDP will decline by 6.7%, followed by a recovery in the next two years. Economic activity, as this forecast predicts, will reach the pre-epidemic level only in 2022.

What do you think about the measures devised by the Serbian Government and how much are Slovenian companies affected by the crisis?

— Slovenian companies in Serbia are part of the Serbian economic milieu and share the destiny of other companies in this area. At the onset of the crisis, the SBC, together with other business and associations, chambers

of commerce and business clubs, addressed the Ministry of Finance, on behalf of the business community in Serbia, with a joint request to facilitate business operations of companies during the state of emergency by reducing certain imposts and postponing the payment of others.

We asked for the concrete support of the Serbian Government, and our suggestions were taken on board to the greatest extent.

During the state of emergency, the government's measures significantly facilitated the business of micro, small and medium-sized enterprises first and foremost, i.e. those companies that are most vulnerable in such situations. Business people estimate that these intervention measures were excellent for mitigating the initial shock. However, the crisis is still ongoing. Unfortunately, we are witnessing a new wave of the coronavirus contagion and undoubtedly, the economy still needs help. Also, the adopted measures were linear and related to the widest set of business entities. Some of these entities, on the other hand, have encountered additional specific problems as a re-

sult of the pandemic. It is always, including today, very important for the Government to listen to the business community and take into account their needs to mitigate the negative effects of the coronavirus peak we are currently in with additional and specific measures.

What will the economy look like next year, and which sectors do you think will be the most affected?

— From the very beginning of the global epidemic, tourism, hotel industry, catering, a large segment of transport and event organization, i.e. the sectors whose functioning depends on the fluctuation of a large number of people, have been affected the most. The longer this pandemic lasts, the deeper these sectors will sink. Without additional government assistance, some sectors will find it very difficult to survive on their own to the extent that existed antebellum.

In this regard, I must underline positive practices of the Government of Slovenia, which has announced and is already implementing the sixth set of measures to help the economy. Once the pandemic ends, the whole world, including our region, will certainly commit itself to the recovery of the entire economy, especially the endangered sectors, but this will not be an easy and simple job. I hope that this nightmare will pass as soon as possible and that we will emerge from it victorious, that is, as healthy people because only healthy people can work at full capacity and make their full contribution.

Slovenia and Serbia traditionally have excellent economic relations.

What will stagnate, and what can be improved in trading between the two countries?

— Slovenian-Serbian relations are traditionally good and are constantly developing and deepening. The volume of trade between the economies of Slovenia and Serbia has long shown a continuous and significant upward trend. According to the official Slovenian statistics, the value of the trade (between the two countries) reached 1.6 billion euro in 2019, and in the first eight months of 2020, it amounted to one billion euro. This value can be much higher and more significant in the future because there are great opportunities to achieve that. Information technology, agriculture, environment and construction sectors are still far from reaching their maximum in cooperation.

Without additional government assistance, some sectors will find it very difficult to survive on their own to the extent that existed antebellum

Slovenia will take over the EU presidency in the second half of 2021.

What priorities are you going to have in terms of the economy?

— Apart from being a strong and reliable partner of Serbia in economic cooperation, Slovenia wholeheartedly supports Serbia's accession to the EU. The economy is one of the areas of the highest importance and interest, so the influence that the Slovenian presidency of the EU can have on it is, of course, something that business people are focused on. However, representatives of state policy are more apt to talk about specific strategic positions and future priorities.

In any case, I sincerely hope that during the Slovenian presidency of the EU, the main topic will not be fighting the coronavirus, but finding ways for successful economic recovery after the pandemic.

Even in present conditions, you are managing to organize events, online seminars and panel discussions.

How quickly did you adapt and how did you choose the topics?

— Following the instructions of medical professionals and the orders of the Serbian authorities, the SBC’s activities have changed somewhat since the beginning of the state of emergency, i.e. they have adapted to the new situation. We stopped organizing events and meetings that require the physical presence of attendees, but in June, while still adhering to all protection measures, we managed to organize a seminar with the Customs Administration where the attendees were physically present, as well as a very successful working

What should be the priorities of the Serbian Government in terms of improving the investment environment and the economy?

— Serbia is becoming more attractive and its environment for doing business is improving. It is important now that the state does not stop with the ongoing implementation of reforms at all levels, and that it continues with their practical implementation. The pandemic-related problems are not local and specific but global and cannot be an excuse to stop. The imperative of the Serbian state economic policy must be focused on reducing bureaucracy, improving the tax system as well as increasing the efficiency of public administration. Corruption could

breakfast with our members in September and the meeting of the Club’s Assembly in October.

Even before this crisis, the SBC had already adjusted many of its activities to Industry 4.0 standards. We are personally available on the phones for at least 8 hours every day and we use social media and e-mail a lot. Now, just like we would do in regular situations, we follow all relevant content and information and inform the membership about them promptly. The novelty is that we have held webinars, online conferences with current topics and online SBM to preserve interactive contact in these new times, and to preserve the connection between our members and the information flow as much as possible.

never be small, and procedures are never simplified enough.

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Visit Celje Fairy-Tale City From 28th November to 31st December 2020 he Fairy-tale Celje usually brings light to the city where fair ytales and dwarfs are awoken from a year-long sleep and photo corners light up children’s eyes. This year is a little bit different with safety measures, but still with hope, joy and happiness!

This year, December will be focused on calm and safe December walks through the city squares and streets, enjoying the illuminated photo points and new photo installations.

Fairy tale Celje in 2020 is bringing new hope and new ideas for Christmas spirit.

Visit www.visitcelje.eu

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Fairy tale Celje in 2020. is bringing new hope and new ideas for Christmas spirit

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Slovenian Investments in Serbia are Stable Very close relations between our two governments and business people form an appropriate environment for the expansion of cooperation

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e have talked with Dejan Vladić, economic adviser at the Slovenian Embassy in Belgrade, about economic cooperation between Slovenia and Serbia in these very challenging times, Slovenian investments in our country, Serbian investments in Slovenia, as well as opportunities for further improvement of cooperation.

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The conditions for improving economic cooperation are very challenging at the moment. How would you summarize this year in terms of Slovenian investments in Serbia?

— Corona has brought challenges and despair but also new business solutions. Public mobility has changed – we started going more to the parks than malls and other closed-environment locations. We started using

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new solutions for shopping, banking, dining, travelling. Some companies have not been able to overcome the crisis, others have been soaring, especially those offering online solutions, smart logistics and travel. Slovenian investments in Serbia are stable at around 970 million Euros with a positive outlook.

Slovenian NLB bank, the biggest financial system in the region, is in the process of acquiring Komercijalna Banka; the deal which will add on around 380 million in investments in Serbia. One of the biggest logistics companies in the region, Intereuropa, was acquired by Slovenian Post and has since been preparing to resurge, especially in Serbia where it plans new investments. Tough corona times proved to be an opportunity either for big business or for tech-

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DEJAN VLADIĆ Economic Adviser at the Embassy of Slovenia

Corona times proved to be an opportunity either for big business or for technologically driven, progressive companies

nologically driven, progressive companies. As much as we desperately want to see the year 2020 to end, we can conclude it has been yet another year of learning about the economy and ourselves.

Serbian companies have been investing in Slovenia too. How would you rate the overall economic cooperation and how can we improve it?

— I am happy to say Serbian investments in Slovenia also have a growing tendency. Again, big corporations are leading the way. Very close relations between our two governments and business people form an appropriate environment for the expansion of cooperation. Recently, one of the Serbian corporations became an important stakeholder in the real estate and financial market in Slove-

nia, infusing new energy and ideas to our market. There is around 9 % decrease in the our trade between the two countries due to the crisis, but I believe that will pick up soon.

New opportunities lure in ecological solutions and infrastructure, energy efficiency, e-mobility where Slovenian technological companies and institutes offer vast knowledge and references. Serbia has a great need for those. I hope we will be successful to get in this field of business, which is highly competitive.

Green industries have been topping the agenda in the EU for some time now, as well as in China, with Chinese companies being very propulsive in Serbia. The Slovenian green industry has competitive advantages which are reference-based. With Slovenian development assistance, we have built the first modern wastewater treatment plant of bigger capacity, thus taking care of the tourist destination of Zlatibor. This plant is of great importance as an engineering reference and a learning facility for future plant technicians in Serbia. The Serbian budget has allocated financial means to construct the first bulk of such plants, out of at least 300 projected. Slovenia stands ready to support the Serbian gov-

Serbia is a leader in connecting this region with better and faster mobility, as well as with the influx of capital. Due to Serbia’s proven progress in infrastructure, macro-economy and business environment in recent years, the country can expect even more investments. The EU integration process is timely, especially in the context of the global crisis and EU internal reforms.

The EU has become a very complex community and the need for internal reform has become evident. Serbia’s prospects are bright, and we all agree that it belongs in the stronger EU

ernment in accomplishing this important goal.

What do Slovenian investors think of the future of investments concerning Serbia's progress in the light of the European integration process and reforms?

— The fact that our investments have been growing says it all. Our companies are satisfied with business opportunities and environment here. Serbia is the second most popular destination for Slovenian investments.

Serbia also has a proven leading position in the Western Balkan region.

Many foreign companies use Serbia as a main entrance point to the whole region. With such high level of infrastructural investments in Serbia in the last few years, I believe the business community will further acknowledge its central position in the region.

Regionalisation is the "new black" in the global economy and Serbia has been preparing well for it. We see China turning to their dual circulation strategy, cutting dependence on overseas markets and aiming for domestic production and consumption, supported by domestic innovation. Long-term, China plans to rely on itself. We have also just seen the signing of the biggest Asian regional economic partnership.

Due to Serbia’s proven progress in infrastructure, macro-economy and business environment in recent years, the country can expect even more investments

What do Slovenian companies think about the workforce availability in Serbia and are they ready to invest in lesser developed areas in the country?

— In some parts of Serbia, for instance in Vojvodina, demand for the workforce is high and companies are almost stealing workers from each other. Strong demand for the workforce is always good for increasing salaries and improving working conditions. In other parts, companies are still managing to find good workers. Slovenian companies are evenly spread out all over Serbia and except for Vojvodina, they do not have problems acquiring new staff.

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by MINA VUČIĆ

Growth in Trade Reaches Sky-high Figures Bilateral cooperation between Serbia and Slovenia never greater C O O P E R AT I O N

conomic relations between the two countries are on the rise, as a result of a significant increase in mutual trade, and Slovenian investments in Serbia. Slovenia belongs to the group of 10 leading foreign investors in the period 2005-2017 in Serbia, and takes part in around 400 investments worth about 1.1 billion euros. Approximately 25,000 people are employed in over 1,400 Slovenian companies in Serbia.

In the last ten years, Serbia and Slovenia have recorded a constant growth of trade, which reached 572.4 mil. euros in 2009 and rose to 1.1 billion euros in 2019. In the same year, Serbian exports to Slovenia amounted to 580.7 million euros and record-

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Slovenia takes part in around 400 Serbian investments worth about 1.1 billion euros

ed a slight increase of 0.7%, while imports amounted to 574.8 million euros and is also growing at a rate of 1.2%. The trade surplus in 2019 is recorded on our side and amounted to 5.9 million. The total exchange of 1.1 billion euros positions Slovenia on the 13th place of Serbia's foreign trade partners in the observed period and represents the largest volume of trade exchange between the two countries so far.

In the first nine months of this year, the total trade between the two countries amounted to 867.7 million euros, the value of exports was 381.2 million euros and decreased by 13.8%, while the value of imports amounted to 486.5 million euros with growth of 13%.

If we look at the total tourist turnover, in the first nine months of this year the number of tourist arrivals from Slovenia was 12,816, which is 79.5% less compared to the same period last year and there were 25,068 overnight stays (-78%).

In 2019, there was a growing trend of arrivals and overnight stays of tourists from Slovenia who visited Serbia: with 89,930 arrivals (an increase of 3.5% compared to 2018), the number of their overnight stays was 163,251 (an increase of 3.7% compared to 2018).

Improvement of cooperation between the two countries is possible in the sectors of infrastructure, transport, energy, IT, agriculture and environmental protection, construction and tourism.

by MINA VUČIĆ

Slovenia Fights Back Keep supporting the economy until the growth is restored- Slovenia’s detailed arrangements to battling the world pandemic

hroughout the past decades Slovenia’s economy developed in a mature and stable manner as its inhabitants enjoyed the prosperity and peaceful politics. Not only has Slovenia become the first 2004 European Union entrant to adopt the euro, but also is proud of its above average GDP per capita figures. With its highly educated work force and well developed infrastructure, the nation successfully managed its countries logistics as it is located at a major transport crossroad.

After five years of prosperous growth which lifted employment, wages, and well-being, Slovenia’s economy has unfortunately been hit by the mighty Covid-19 pandemic, as have all the other nations worldwide.

Slovenia is not alone in this crisis, however as every nation is fighting back independently, we will analyze the measures which they took to restore their growth. According to the new OECD report, support to businesses and households is needed to reinforce the recovery and avoid lasting scars, particularly given the underlying pressures of an ageing population. According to the new Secretary General Angel Gurría “Slovenia has made remarkable economic and social progress since joining the OECD, and the government has acted admirably to manage the health and economic fallout of the Covid-19 pandemic. It is vital now to stay on track, to stand ready to provide further support where needed to restore growth and then continue with measures to tackle the long-term economic challenges of an ageing population.”

Slovenia managed to subtly stop the shock to the economy as they immediately imposed financial sup-

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port measures to help businesses, income, and provide jobs. However, as the pandemic is still in full speed and finance is running out, Slovenia faces risks in spiking bankruptcies and raising unemployment. They allocated one billion euros to mitigate the consequences of the pandemic on the economy. Furthermore, on November 17th, 5 million euros was given to support airlines, which unfortunately, is a sector that received one of the biggest punches. The measure is expected to benefit around 20 airlines who operate to and from Slovenia, as it aims to re-establish the air connectivity and support the recovery of tourism which isn’t only one of the main sources of income for the Slovenian economy, but also, currently, on an international breakdown.

Speaking of tourism, on November 4th, the Slovenian Commission approved a 760,000-euro support measure to compensate for the losses of income between the 16th of March and 31st of May this year, in the Postojna and Predjama caves, as they had to suspend touristic operations in order to follow governmental restrictions. The Postojna cave is counted Slovenia’s biggest tourist attraction, as in May last year, the underground phenomenon celebrated its 39 millionth visitor.

In such dark times the best one can do is believe that everything will get back to normal soon. Slovenia’s future growth once the pandemic is over will be influenced by the employment of new workers in the most efficient way possible, leading the unemployment rates to fall drastically.

By keeping older, experienced workers in jobs for longer whilst they start teaching the new low-skilled workers

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ECONOM Y

Slovenia has made remarkable economic and social progress since joining the OECD, and the government has acted admirably to manage the health and economic fallout

to get the job done in the most efficient manner, the staff will improve the labor allocations as full potential and productivity is reached.

After the pandemic, Slovenia will potentially face further reforms to lower their barriers when it comes to competition and foreign investment.

As a result, this will strengthen governance of state-owned enterprises.

Minister Počivalšek highlighted that it is important to act with prudence, not cause panic and protect human health. "I'm an optimist and I believe that we will protect our economy from major impacts of the coronavirus crisis to the greatest extent possible," he said. As much as 85% of the Slovenian economy is export-oriented; therefore, he believes it is of utmost importance for the whole of Slovenia to remain in a setting that will be open to freedom of movement of goods and services. We truly believe Slovenia will come out stronger once this international crisis comes to an end.

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SBC as a Stable Support for its Members

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AC T I V I T I E S

on-one were also strong.

The crisis has demonstrated that the SBC has matured and can successfully resist challenges. The Club continued providing stable support to its members, as well as be a place to connect, exchange experiences and information, educate and create opportunities for future business cooperation but also find solutions to specific problems of its members.

he Slovenian Business Club (SBC) started 2020 with great energy and enthusiasm while continuing to implement its mission, successfully connecting the economies of Serbia and Slovenia. March brought a surprise for everyone – the coronavirus 'locked up' people and the economy, and seriously shook the global market.

In the process of adaptation, the

Club tried to provide its members with adequate content and necessary information. The SBC organized webinars, online conferences with current topics and online SBM in order to maintain interactive contact, the connection with its members and the flow of information as much as possible.

The Club's activities on networking and connecting members, as well as providing contacts and working one-

Working breakfast - Adizes SEE

Seminar - JPM Law Firm and the Ministry of Labour, Employment, Veteran and Social Affairs

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state, national and international cooperation, etc.

During the panel discussion, panellists from leading companies in their business segments in Serbia and Slovenia and beyond such as NLB Banka, Simič & Partners, Triglav Osiguranje, ETI, Elmaks, Plamen, Tab Baterije, Tehnoplast and Ekonomija Uspeha, presented their observations on what their companies went through and whether the pandemic caused a decline or increase in sales and production and other relevant issues.

Seminar – the Customs Administration

January 2020 WORKING BREAKFAST ADIZES SEE In cooperation with one of its members, Adizes SEE, the SBC held a working breakfast on the topic: "10 ways to kill a company if you are persistent enough" which focused on the importance of optimal effectiveness, organizational structure, leadership style in the life cycle, etc.

of the Janković Popović Mitić Law Firm, who were also the hosts of this gathering, held presentations, as did the State Secretary Bojana Stanić with her colleagues from the Ministry of Labour, Employment, Veteran and Social Affairs.

The SBC organized the event in cooperation with the German-Serbian Chamber of Commerce and the Italian-Serbian Chamber of Commerce.

March 2020 INTERNATIONAL COFFEE BREAK – KOPAONIK BUSINESS FORUM Under the auspices of the Kopaonik Business Forum, in cooperation with 10 bilateral organizations in Serbia (the Belgian-Serbian Business Association, British-Serbian Chamber of Commerce, French-Serbian Chamber of Commerce, Hellenic Business Association of Serbia, Dutch-Serbian Business Association, Croatian Business Club, Japanese Business Alliance in Serbia, Italian-Serbian Chamber of Commerce, German-Serbian Chamber of Commerce and Confindustria Serbia), the SBC held the International Coffee Break at the Grand Hotel & SPA. A total of 80 business people attended the event.

May 2020 ONLINE PANEL DISCUSSION - INDUSTRY VS CORONA – THE DAY AFTER The traditional panel discussion, which the SBC has been holding six consecutive years, took place online this year, for the first time, on the topic "Industry vs Corona The Day After", under the auspices of the Embassy of the Republic of Slovenia. The panellists – who came from companies ETI, RLS Merilna Tehnika, Grah Automotive, FMT and EXOR ETI Serbia – talked about their experiences from the previous period as well as expectations as for the direction forward, after the end of the pandemic and return to normal life.

March 2020 SEMINAR - JPM LAW FIRM AND THE MINISTRY OF LABOUR, EMPLOYMENT, VETERAN AND SOCIAL AFFAIRS A seminar on the topic "New Law on Agency Employment" was organized with the aim of businesses getting better acquainted with the topic. The representatives

June 2020 ONLINE PANEL DISCUSSION - "CORONAVIRUS AN OBSTACLE OR AN OPPORTUNITY?" Under the auspices of the Embassy of the Republic of Slovenia, the SBC organized an online panel discussion where we tried to find out whether the coronavirus epidemic was an obstacle or opportunity for the economy, the current situation and what future brings in terms of economy and

SEMINAR – THE CUSTOMS ADMINISTRATION In cooperation with the Croatian Business Club and with the support of the Serbian Chamber of Commerce, the SBC played host to the representatives of the Customs Administration of the Republic of Serbia and on that occasion, held a live seminar titled "Current Issues in the Application of the New Customs Law".

The participants were briefly introduced to the Customs Administration, the organization itself, its goals, mission, vision, as well as the work of all departments in the Administration and the specific changes in the Customs Law. There was also the talk about the amendments to the law in the segment of the transit procedure, simplified customs procedures and other relevant issues.

September 2020 WORKING BREAKFAST ON THE TOPIC "WHAT DID THE CORONAVIRUS BRING US?" The SBC marked the beginning of the autumn work season by holding a working breakfast, live, on the topic "What did the coronavirus bring us?" and on that occasion played host to its members.

A very lively discussion was led by representatives of the companies e-Kapija.com, Coface Serbia, ETI B, Poslovni Savetnik, Gorenje Belgrade, NLB Bank Belgrade, Triglav Osiguranje Belgrade, Cablex-S, JSP Law Firm, JUB Šimanovci and Profil Group Belgrade, who gave a broader picture of economic trends in general as well as in Slovenia and Serbia while focusing on investments, economy and opportunities for protection against business risks.

Other Club members, who attended the event, also gave their observations as they joined the discussion. As not all sectors of the economy were affected by the crisis caused by the pandemic in the same way and with the same intensity, it was concluded that large companies have a much better chance of coming out of the crisis without serious consequences than smaller companies. Representatives of SMEs called on large companies to help them overcome the situation in which they found themselves.

October 2020 ONLINE SPEED BUSINESS MEETING – SBC, HBA, HSPA, BNI For the first time, the SBC held a tetrahedral online Speed Business Meeting called "Business Networking in a New Reality" in an online format, in cooperation with the Hellenic Business Association of Serbia (HBA), the Dutch-Serbian Business Association (HSPA) and the company BNI Serbia. The event was attended by representatives of over 50 companies and members of the meeting organizers, to get to know each other better, improving cooperation between the four business organizations and boosting synergies between the organizations themselves.

Working breakfast on the topic "What did the coronavirus bring us?"

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by MINA VUČIĆ

Let the Games Begin The Cow is of the Bovine Ilk, one ends in Moo, the other Milk

ow- a calm and diligent farm animal, used for centuries by generations to help conquer hard agricultural work. Not only are these animals great assistants, but a phenomenal source of meat, and providers of milk and other dairy products. As they greatly cherish these multi-functional animals, Slovenians hold a 70-year-old fun tradition called the Cows’ Ball, and now we will tell you all about it.

Vividly decorated cattle, the crystal sound of cowbells and a welcoming festival atmosphere – that is what you can expect at the Cows's Ball on the dazzling Lake Bohinj in Slovenia. The mountain cattle drive takes place every September after spending the summer on the green mountain pastures, the traditionally decorated cattle are driven down to the valley, back in their stables where they will stay until next summer. The summer season in Slovenia alpine region officially ends in the third week of September with this very unique festival, as the local shepherds dressed in tradition Slovenian costumes walk their cattle off to holidays after a summer of hard work in the mountains. The festivities kick off on Friday evening with tours of Bohinj's local dairies and their regional museum, filled with the nation’s historic artifacts, followed by a night of folklore music ensemble performances and dance groups, village skits and traditional music in the village of Stara Fužine in Triglav National Park. Of course plenty of cheese, butter, and honey will be on hand for tasting, and much, much

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more. An additional awards ceremony is dedicated to the best Cika cows, where the locals gift rewarding bells to them and their owners.

Slovenia is with other Balkan countries located between the Southwest Asian domestication centers and Northwest Europe, where the most productive cattle breeds have been developed. To praise this cow day over 10,000 people come out into the nature to enjoy the fun event as it marks the start of an active autumn. Having started in 1950, the Cow’s Ball is actually the oldest event in Bohinj. The locals from the area provide visitors and tourists a presentation on mountain life, and those who are interested in Alpine dairy farming can enjoy their day competing in traditional Slovenian games and fun sport activities which root back to old mountain traditions.

Believe it or not alpine dairy farming traces back to the 13th century, and that’s about time when cheese making started in the country. This industry became the main source of income for the Bohinj village as milk and other dairy products became an important part of the everyday nutrition

T R A DI T ION

The festivities kick off on Friday evening with tours of Bohinj's local dairies and their regional museum

for the residents. The famous Bohinj Sir cheese brand was first created in 1873 when a cheese maker from Switzerland started to educate local shepherds in Slovenia about Swiss cheese production. Underneath its firm and dry natural rind, the texture is hard and open with holes which are dispersed all around the cheese. The flavors are aromatic, mild and nutty, the cheese becoming even better with prolonged maturation. Just a week after the day dedicated to cows, Slovenia celebrates the Bohinj cheese and wine festival where visitors and locals are welcome to come with their families to taste the delicious healthy cuisine and sip some fine Slovenian wine.

From the Cow’s Ball to other local events, Slovenia doesn’t leave you indifferent when it comes to their customs and traditions. The local home made dairy products, traditional folk dancing, and alpine sports which date back to the past centuries, the Cows Ball is definitely one of the most amusing and enjoyable events of the year, bringing a sip of good luck and positive energy as the summer ended and the cold and rainy days are awaiting the local populations and their cattle.

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by MINA VUČIĆ

The Pages of Slovenia The nation reads books as one would breathe air, to fill up and live

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C U LT U R E

iterature has been an important part of the Slovenian culture and history for centuries back.

It spans across all literary genres with historically the Slovene historical fiction as the most widespread Slovene fiction genre. Until the country gained sovereignty in 1991, it was the Slovenian literature and Slovenian language that united the nation. Instead of the generals, it is the novelists and the poets of Slovenian history that are celebrated in the country.

As a nation with two million people, which until 1991 has been a part of a larger and more powerful multilingual and cultural entities, in order to understand their literature, one has to become familiar with the fears and preoccupations, as it revolves around identity, pride, and resistance.

Literature means different things to different people. For past generations of Slovenians, many of the books provided support, and meaning to the peoples growing minds and bodies during a time of difficult international relations and censorship.

These novels were as essential to them as food. To the current generation of curious, traveling, computer-literate Slovenians, and of course to foreign readers as well, these same books are

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Literature played a vital role in the Slovene language and culture. Being rich with history, it spans across all literary genres

not a necessity anymore as Slovenian works have flowered into purer emotions and words, as mere art.

Now we will take a look at the most interesting and famous Slovenian literature pieces which have become the nation’s classics. In 1976 Ivan Cankar, one of the country’s most prominent novelists, wrote The Ward of Our Lady of Mercy. Within this extraordinary piece of work lays great empathy with the country’s masses, as he portrays lives of unfortunate people of lower and middle classes. He describes the life of young girls living in a hospital for the terminally ill. Believe it or not this mega talented writer is Slovenia’s most translated author, with over 305 translations of his numerous literary works!

Another interesting character in Slovenia’s literature book is Goran Vojnovic. Besides writing three bestselling novels in the country, he additionally is a director, screenwriter, and journalist. In his famous book Cefurji Raus (Southerners go Home), Vojnovic portrays a life of a boy who is an immigrant from Bosnia. Shortly after 2008, it became an instant best

seller and has already been translated into five languages. Definitely a must read!

When it comes to literature one must never forget the importance of poetry. France Preseren was one of the greatest poets in Slovenia as his work influenced the further development of Slovenian poetry. The book Poems, is Preseren’s best work selection, first published in 1846. Most of his writing was inspired by his unconditional love to Julia Primc. An interesting fact is that a verse from one of Preseren’s poems A Toast, was chosen for the lyrics in the Slovenian National Anthem after the country declared independence in 1991.

Lastly, lets take a look at a more recent author. Drago Jancar is one of the most read Slovenian writers of the 20th century. An interesting fact about his life is that he spent time in jail for his anti-regime activities in former Yugoslavia. Fortunately, this is where he took most of his inspirations from, as many of his books are filled with reflections of repressive institutions, true stories, and the conflicts of the chaotic Yugoslav war. His most popular novel the Galley Slave, tells a story about a man’s journey from Germany to Slovenia’s land. The character’s interests in unusual things and his curious personality and intellectual views cause him a lot of troubles on his journey and at one point, nearly his life.

Literature played a vital role in the Slovene language and culture. Being rich with history, it spans across all literary genres. Novels, poetry, drama, and narrative prose all kept the Slovene language and culture alive, allowing the Slovenes to become a real and powerful nation, even in the absence of masculine attributes such as political power and authority.

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by MINA VUČIĆ

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Virtual Walk Around Slovenia Even in the world pandemic Slovenia doesn’t hide its natural beauties and historical heritage TOURISM

nce upon a time, travelling for vacation was one of the most important times of the year. The moment which was the key motivator for many, as the hard work done throughout the year finally paid off. Unfortunately, now as we are battling a world pandemic, individuals can only dream of sandy beaches, crystal mountain peaks, and foreign cuisine. Fortunately, Slovenia has allowed us to enhance our holiday imagination through a virtual tour of the top touristic destinations in the country, as individuals embark on an unforgettable journey through the online I Feel Slovenia platform. It gives us the opportunity to plan our future holiday and excites us for the upcoming event, even if it might not be in the near future.

Form the comfort of your couch, Slovenia offers a journey to their greatest cultural and natural attractions.

When it comes to historical artifacts, the nation offers one of the greatest museum collections in Europe. The

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Museum of Brezice is located within a beautiful, pre-historic castle, on a slope on the left bank River Sava, originally created by the Sulzberger’s in 1528. It is a place where tribes, families and generations of the Posavje plains and hills meet and where lifestyles of the Posavje inhabitants and newcomers are knitted into a display of rich cultural heritage of the museum. The museum’s main message is to teach generations to learn from the past and become more skilful and brave in the future. Individuals who aren’t crazy about traditional museum collections won’t miss out in this ride as the Eco-Museum, Underwater Activities Museum of Piran, Plecnik House, and many others are all on display on the virtual tour.

Numerous generations enjoy adventurous hiking rails, the views of green landscapes and murmur of clear streams. According to “I feel Slovenia” you don’t need to put on your hiking boots to enjoy unforgettable views. One of the greatest wonder

Slovenia has allowed us to enhance our holiday imagination through a virtual tour of the top touristic destinations in the country

of raw nature is the Kozjak Waterfall. This natural phenomenon is hidden in a fairly large open karst cavelike area, and falls 15 meters into an amazing emerald green pool nested between magnificent dark rocks – it is the setting and the color of the water which makes Kozjak spectacular.

The virtual tour allows us to see every detail of this Slovenian wonder and offers the online visitors a truly unforgettable scenery. Yet another hiking trail awaits on the online tour as one of the most attractive lakes in Europe is located in Pohorje. An interesting fact about the Lovrenc lakes is that they are powered by rainwater, and their numbers are not always the same, depending on the season.

Their mysterious and unique black color comes from peat, which is deposited in them, creating this distinctive look. The Lovrenc Lakes combine the beauty of the green Slovenian forests and unique black-looking swamp lakes, which have become a treasure of Pohorje.

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Are you a fan of the underground?

Beneath Slovenia’s surface hides an infinite amount of prehistoric masterpieces, this virtual tour is perfect for the brave visitors who love to taste the mystic side of Slovenia’s nature. The Postojna Cave is called the “Queen of the underground world”, as it has the most diverse fauna and cave formations. Furthermore, it is filled with murmuring streams and rivers and vast subterranean halls, making it a real challenge for explorers to examine. The Križna Cave is yet another famous phenomenon in Slovenia which is a home to over 40 underground lakes, animal spe-

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cies, and archaeological remains and preservations. It is exactly 8.8km long and visitors have the opportunity to discover the cave by a little rubber raft.

Curious visitors who are willing to add Slovenia on their wish-list and want to feel the vibe of the urban city life are free too experience a virtual walk around Slovenian towns.

Exploring the historical cities and reading about tales from the past is enough to fall in love with a nation like Slovenia. Architectural master pieces and comfy town houses surrounded by local shops, restaurants, squares and parks, arouses the inter-

Slovenia offers a journey to their greatest cultural and natural attractions

est of many, as visitors are charmed by the romantic imagery.

Although Slovenia is counted as the baby of Europe due too its small size, there aren’t many tiny places in the world which offer as much history, heritage, and natural phenomena as this nation. Future Slovenian tourists and visitors have a wide specter of possibilities to observe in order to create the perfect personalized guide to Slovenia once travelling becomes a part of our yearly routine again.

Dreaming about it now, and visiting the country later definitely builds up excitement which will make the holiday absolutely unforgettable.