dctrl — studio for creative technology

dctrl — studio for creative technology we’re building the future of digital transformation dctrl — studio for creative technology

2 SECTION

01 About Us We unite strategy, data, design & technology to enable growth.

dctrl — studio for creative technology

3 ABOUT US

Who we are dctrl [di:ken’troul] is a digital consulting agency with a clear vision and over 17 years of passion dctrl is a small, flexible, fast-moving and skilled team, independently owned and profitable since its inception. dctrl combines experience in strategy, data science, interactive design, software engineering for web and mobile, analytics, social media and digital growth. dctrl is your data-driven partner for the digital age.

dctrl — studio for creative technology

4 ABOUT US

What we do We transform data into value and business impact.

Since inception, there has been one goal for dctrl — to work creatively, effectively and above all, differently from anything else in the marketplace.

We develop solutions and experiences using technology in smart, interrelated ways that support brand and communication strategies.

We work with open clients to clarify their stories and create tangible experiences that will set them apart from the competition and connect with their customers.

We have extensive experience with mobile applications and data driven websites.

dctrl — studio for creative technology

5 ABOUT US

Our Approach The principles which shape our work and how we collaborate We believe that data-based technology is the main driver of today’s communication and culture.

We see our responsibility to constantly push the boundaries of what can be done with digital technology.

We aim to build long term relationships with our clients and partners based on transparency, collaboration and trust.

We believe in creative freedom, curiosity and quality over quantity.

We believe good products/services require good development. dctrl — studio for creative technology

6 ABOUT US

Our Values Our values define who we are. How we work and grow together.

01

We make great technology.

07

We choose simple processes.

02

We are intolerant of intolerance.

08

We support openness & interoperability.

03

We default to transparency, truth & trust.

09

We work smarter, not harder.

04

We choose positivity & happiness.

10

We work everywhere we want.

05

We make time for reflection.

11

We give preference to autonomy.

06

We keep everything we do professional.

12

We pursue personal growth.

dctrl — studio for creative technology

7 ABOUT US

Timeline Over 20 years of passion. .

dctrl — studio for creative technology

2000

Founded in Zurich, Switzerland by Roberto Eberhard and Andreas Lorenz

2003

Transformed into a private limited company (Ltd. / GmbH / Sarl)

2005

Founding member of “Swiss Flash User Group” (SFUG)

2006

dctrl gets a registered trademark (™)

2009

Co-organisator of international conference “Flash at the lake”, Zurich

2010

Founding member of “digitalMedLab”, a mHealth R&D company.

2012

Part of the “Achtgrad AG - Digital Excellence” agency network

2019

dctrl leaves Achtgrad AG and is again an independent digital agency

8 ABOUT US

Our Office Get in contact. dctrl — studio for creative technology Konradstrasse 17, 8005 Zurich, Switzerland 0041 - 44 - 271 9828 hello@dctrl.ch https://dctrl.ch

dctrl — studio for creative technology

9 SECTION

02 Services Everything you need to make a successful digital product, and nothing more. dctrl — studio for creative technology

10 SERVICES

Business Fields A full spectrum of services & consulting, founded on our four core competencies

Strategy dctrl — studio for creative technology

UX Design

Technology

Growth

11 SERVICES

Strategy We help organizations see around corners and discover new opportunities.

● Business requirements development ● Consumer research and user personas ● Usability audits and expert reviews ● Digital brand strategy ● Social media strategy ● Digital marketing strategy ● Regulatory consulting (GDPR, MDI, HIPAA) ● Digital health consulting ● Security consulting

dctrl — studio for creative technology

12 SERVICES

UX Design We create cohesive visual identities and scalable brand strategies, that connect with audiences and support brand goals and growth.

● Information architecture ● Identity and corporate design ● Interaction and visual design ● Interactive prototyping ● Design systems ● Visualisation ● UX-/UI-design ● Social media design ● Web & mobile design

dctrl — studio for creative technology

13 SERVICES

Technology Our approach is an integrated, specialized process that focuses on making good experiences great.

● Technical architecture & requirements ● Front- & backend development ● API design, development & monitoring ● Mobile app development (Android/iOS) ● WordPress theme & plugin development ● POS design & development ● Social media development ● Information security ● Quality assurance testing

dctrl — studio for creative technology

14 SERVICES

Growth Measure performance to draw insights and increase ROI.

● Grow hacking ● Social media marketing ● Search engine marketing (SEM) ● Search engine optimisation (SEO) ● Inbound campaigning ● Newsletter marketing (CRM) ● Measurement, monitoring & analytics ● Site maintenance and management ● Training

dctrl — studio for creative technology

15 SECTION

03 Process Data driven development flows through everything we do.

dctrl — studio for creative technology

16 PROCESS

Key Stages in our Project Lifecycle

STRATEGY

DEVELOPMENT

LAUNCH

Translate business needs into datadriven solutions.

Optimise your digital image, from front- to backend.

Executing product launch and start monitoring.

ANALYSIS

DESIGN

TESTING

GROWTH

See around corners and discover new opportunities.

Transform strategies into innovative digital solutions.

Automated testing to ensure the stability of the solution.

Measure performance to draw insights and increase ROI.

2 - 5 days

dctrl — studio for creative technology

2 - 5 days

3 - 9 days

2 - 9 weeks

1 - 3 days

1 day

unlimited

17 SECTION

04 Device Channels Delivering effective digital user experiences across browsers, operating systems, wearables, IoT and mobile devices. dctrl — studio for creative technology

18 DEVICE CHANNELS

Multi Screen Experiences Delivering effective user experiences across all operating systems and devices.

dctrl — studio for creative technology

19 SECTION

05 Partnerships We're particular about the quality of our work, so we're also very selective about our partnerships. dctrl — studio for creative technology

20 PARTNERSHIPS

A fluid network to help you scale Offer a wider breadth of more sophisticated solutions

— Integration partners

dctrl — studio for creative technology

— Research partners

— Marketing partners

21 PARTNERSHIPS

A fluid network to help you scale Offer a wider breadth of more sophisticated solutions

— Hosting partners

dctrl — studio for creative technology

— CRM partners

— Analytics partners

— Developer network

22 PARTNERSHIPS

A fluid network to help you scale Offer a wider breadth of more sophisticated solutions

— Service partners

dctrl — studio for creative technology

— API developer network

23 SECTION

06 Experience Fusing digital strategy with experience to accelerate growth and effectiveness. dctrl — studio for creative technology

24 EXPERIENCE

Business Areas We have successfully developed and executed digital experiences in a wide range of industries.

dctrl — studio for creative technology

Advertising

Insurance

Architecture

Life Science

Culture

Media

Fashion

NGO’s

Food

Sport

Finance

Technology

Government

Telecom

Healthcare

Tourism

25 SECTION

07 Clients Clients who believe that technology can make a difference to their business over the long term. dctrl — studio for creative technology

26 CLIENTS

dctrl + Client = One Team We look for clients who are passionate about what they do.

Clients who are ready to go beyond practiced processes to achieve new goals.

Clients who embrace change over incrementalism.

Clients who believe in the power of creativity and are ready to take a calculated risk to achieve breakthrough results.

Clients who like healthy debate and are looking for a collaborative relationship.

dctrl — studio for creative technology

27 CLIENTS

Selected Brands* Our clients. Our passion.

* of more than 128 clients

dctrl — studio for creative technology

28 SECTION

08 Projects* The following selection of projects illustrate the range of services we offer. * of more than 277 projects

dctrl — studio for creative technology

29 PROJECTS

Roger Federer Credit Suisse sponsoring website for the world's best tennis player.

Client

Credit Suisse

Agency Noise, Zurich Year

2013 - 2015

Role

Design, Development, Maintenance

dctrl — studio for creative technology

30 PROJECTS

Novartis Raise hypertension awareness with a mobile app for Android and iPhone

Client

Novartis Pharma, Rotkreuz

Agency Next AG, Zurich Year

2014 - today

Role

Strategy, Regulation, Design, API, Development

dctrl — studio for creative technology

31 PROJECTS

Alpiq An interactive POS System for external sales team.

Client

Alpiq, Zurich

Agency — Year

2016 - 2018

Role

Strategy, Design, API, Development, Maintenance

dctrl — studio for creative technology

32 PROJECTS

MAN Website for Europe’s leading transportation company.

Client

MAN, Munich

Agency — Year

2015

Role

Strategy, Design

dctrl — studio for creative technology

33 PROJECTS

Osys Interactive POS System to show the company services at trade shows.

Client

Osys, Zurich

Agency — Year

2011

Role

Design, Development

dctrl — studio for creative technology

34 PROJECTS

Chr. Scherrer Promoting ex-Alinghi sailor and one of the best swiss racing skippers.

Client

Christian Scherrer, Zurich

Agency — Year

2012 - today

Role

Strategy, Design, Development

dctrl — studio for creative technology

35 PROJECTS

Emmi Ice-cream card editor for the external sales team to attract new customers.

Client

Emmi, Luzern

Agency Webmanufaktur, Bern Year

2006 - 2010

Role

Strategy, Design, Development

dctrl — studio for creative technology

36 PROJECTS

Die Post Campaign landing page and online video editor.

Client

Die Post, Bern

Agency — Year

2005

Role

Strategy, Design, Development

dctrl — studio for creative technology

37 PROJECTS

VMTG A new website for the music schools of the canton of Thurgau.

Client

Musikschulen TG, Frauenfeld

Agency — Year

2020 (in development)

Role

Strategy, Branding, Design, Development

dctrl — studio for creative technology

38 SECTION

09 Use Case A new digital communication strategy for Schweizer Brot.

dctrl — studio for creative technology

39 SCHWEIZER BROT

Branding Bold creative concepts bring strategies to life across multiple touchpoints (on- & offline).

dctrl — studio for creative technology

40 SCHWEIZER BROT

Website & Blog The central hub in the digital marketing mix of Schweizer Brot.

●

Search engine optimized

●

Social media optimized

●

A/B tested

●

Sharable content of high quality

●

Localized in De/Fr

dctrl — studio for creative technology

41 SCHWEIZER BROT

Landingpages Deepen contacts, establish dialogue.

●

Catch traffic from social media

●

Content generation (SEO)

●

Call to action

dctrl — studio for creative technology

42 SCHWEIZER BROT

Social Media Supporting dialogueoriented communication. ●

Followers, sharing, likes, comments (engagement)

●

Consumer generated content

●

Consumer engagement

●

Content/Product promotion

●

Drive traffic to campaign pages

●

Brand awareness

dctrl — studio for creative technology

43 SCHWEIZER BROT

YouTube Spreading inspiration for Swiss bread.

●

Portraits

●

Brotmoment

●

Lifehacks

●

Food waste

●

Recipes

dctrl — studio for creative technology

44 SCHWEIZER BROT

Newsletter Maintaining and intensifying relationships.

●

Personalized and A/B optimized content

●

E-Mail automation

●

Lifecycle marketing

●

Drive traffic to campaign pages

dctrl — studio for creative technology

45 SCHWEIZER BROT

Inbound Delivering the right information at the right time in the right place.

●

Increases visibility

●

Build brand awareness

●

Educates consumers

●

Increases trust and credibility

●

Generate quality traffic

dctrl — studio for creative technology

46 SCHWEIZER BROT

Advertising Strengthen the brand in industry-relevant media.

dctrl — studio for creative technology

47 SCHWEIZER BROT

Label Multipliers in the gastronomy with “Best of Swiss Gastro”.

●

Educate gastronomy industry

●

Access opinion leaders

●

Increase bread consumption

dctrl — studio for creative technology

48 SCHWEIZER BROT

Key Figures (01.03.2020)

4’600’000

1’600’000

800’000

221’000

16’500

15’800

2’600

1’300

Impressions on Google Search

Follower on Facebook

dctrl — studio for creative technology

Annual website page views

Newsletter subscribers

Annual website visitors

Follower on Instagram

Annual YouTube video views

Annual media clippings

49 SECTION

10 Spin-off Reducing costs, increasing access and improving quality and efficiency in healthcare. dctrl — studio for creative technology

50 DIGITALMEDLAB

digitalMedLab R&D of mobile based digital healthcare solutions.

Client Agency Year Rolehttps://digitalmedlab.com ⟶

dctrl — studio for creative technology

digitalMedLab was launched in 2010 as a joint lab between dctrl — studio for creative technology and Sigam Public Health (Basel/Switzerland) to harness the power of wireless technologies to improve health outcomes.

We achieve this goal, by building easy to use and cutting-edge software applications with a high design standard, which requires minimal learning time and contains all the relevant features to make them essential clinical tools, thereby ensuring high standards of security and privacy.

51 DIGITALMEDLAB

Advisory Board Guidance and long-term vision to keep digitalMedLab growing in the right direction.

Client Agency Year Role

dctrl — studio for creative technology

Dr. Martin Denz, MD

Dr. Fridolin Marty

President Swiss Association for TeleMedicine & Health

Health Policy

economiesuisse

eHealth

Dr. Martin Denz, MD

Ursula Stalder, lic. phil. I/Prof.

President Swiss Association for TeleMedicine & Health

Lucerne University of Applied Sciences and Arts

eHealth

Marketing & Communication

52 DIGITALMEDLAB

Challenges in modern Wound Care «It is a silent epidemic» — The WoundReach Foundation

63% of nursing time is dedicated to wound management 50% of nursing time is used for 3% of population with chronic wounds

dctrl — studio for creative technology

● 400 million persons suffering from chronic wounds ● In the U.S., wound care is a $22 billion/year problem ● One episode of leg ulcer care costs more than $40‘000 ● 73’000 amputations are performed on people with leg ulcer in the U.S. per year

53 DIGITALMEDLAB

+WoundDesk Reduce costs, errors — and get more time for the patients. ●

Mobile app

●

Dashboard administration

●

Wound analytics

●

Wound report

●

Open Health API

●

Device management

●

Support desk

●

Translation center Already +8000 nurses, physicians and wound care specialists worldwide using +WoundDesk for the management of chronic wounds.

dctrl — studio for creative technology

54 DIGITALMEDLAB

Mobile App Wound documentation at the point of care. ●

Wound assessment and documentation

●

Semi-automated wound measurement

●

Decision support system

●

Guidelines with updated medical informations

●

Secure data exchange with external providers

dctrl — studio for creative technology

55 DIGITALMEDLAB

Wound Report Share wound assessment data with external specialists.

●

Exchange of wound assessments

●

Review of consultations

●

Feedback from external specialists

dctrl — studio for creative technology

56 DIGITALMEDLAB

Administration Manage health data in one place from any location.

●

Team & patient data management

●

Patient wound consultation review

●

Team access rights management

●

Push notifications

●

Guidelines editor

●

Product editor

dctrl — studio for creative technology

57 DIGITALMEDLAB

Analytics Better wound insights, better outcomes.

●

Data-based decision-making

●

Real-time and location based medical data

●

Improved resources allocation

●

Customised to your needs

dctrl — studio for creative technology

58 DIGITALMEDLAB

App Store Secure app distribution & device management.

●

Digital distribution of customised +WoundDesk Mobile App’s

●

Invite and notify your team about new releases

●

Track and manage downloads

dctrl — studio for creative technology

59 DIGITALMEDLAB

Support Desk Report and track support queries from anywhere.

●

E-Mail support (business hours)

●

Phone support (business hours)

●

Online support center (24/7)

●

Personal account manager

dctrl — studio for creative technology

60 DIGITALMEDLAB

Translation One point to translate +WoundDesk in any language.

●

English

●

German

●

French

●

Italian (in progress)

●

Portuguese (in progress)

dctrl — studio for creative technology

61 SECTION

11 Products By developing internal products we’re looking for ways to make tech more friendly and accessible, for our clients and their ultimate users. dctrl — studio for creative technology

62 PRODUCTS

MonitR Data analysis.

SimpliďŹ ed.

MonitR is the easiest and affordable way to analyse your social media accounts, campaigns and website in real-time.

dctrl — studio for creative technology

63 FIN

Thank you!

Andreas Lorenz Founder & Head of Technology al@dctrl.ch For further information & insights please visit: https://dctrl.ch For up-to-date news follow us on:

dctrl — studio for creative technology

64 SECTION

Annex

dctrl — studio for creative technology

65 ANNEX

Selected Speaks & Lectures Spreading ideas and knowledge.

Lectures 2010

SAE Institute Zurich lecture about rich internet application development Hochschule der Künste Luzern expert at MAS diploma

2005 - 2006

Hochschule für Wirtschaft Luzern Online-Communication Unit, guest-lecturer for it-engineering

dctrl — studio for creative technology

2004

Hochschule für Wirtschaft Luzern Institute für Wirtschaftskommunikation IWK, Multimedia Unit, diploma co-adviser

2002

Kunsthochschule Zürich Interactive Design Unit, lecture

66 ANNEX

Selected Speaks & Lectures Spreading ideas and knowledge.

Speaks 2020

2. Intern. E-Healthcare Application Summit, Winterthur

2018

Digital Connect, “The future of mobile health care”, Sierre

2016

Last Thursday @ ETHZ, “Connecting Dots between Health and Technology”, UX-Design, Zurich SMAMA “Mobile Data and Data Security”, Zurich

dctrl — studio for creative technology

2015

Health 2.0, “Tools for Provider Communication”, Barcelona SGO Herbsttagung “Digitale Transformation”, Zurich ZHAW, “CTI Entrepreneurship”, Winterthur ZHAW, “Startup Lessons learned”, Winterthur University of Basel, Workshop “Measurements in Health & Sports”, Basel

67 ANNEX

Selected Speaks & Lectures Spreading ideas and knowledge.

Speaks 2014

SMAMA Fachevent #4, “Mobile Startups”, Zurich

2000 - 2009

Mobile Monday, “Mobile Health & Wearables”, Zurich

Swiss Flash User Group, several lectures about Flash, Flex, Action Script, ANT etc., Zurich

2005

Macromedia Academy School, “Flash 8 overview”, Kloten

2013

Origo Innovation Congress, “Internet of Everything”, Frauenfeld

2009

Flash at the Lake, “Flex - Continuous Integration”, Zurich

dctrl — studio for creative technology

68 ANNEX

Selected Publications Our work is regularly mentioned in magazines and books.

Newspapers / Magazines 2016

MedInside, “Schweizer Innovationen an der Health 2.0″, Zurich

2006

SonntagsZeitung, “+WoundDesk: App der Woche”, Zurich 2015

Medical Tribune Public, “Neue App für Hypertoniker”, Basel

2012

NZZ/Scorecard, “Mobile Apps im medizinischen Alltag”, Zurich

dctrl — studio for creative technology

Online PC, Die Internet- und PC-Zeitung der Schweiz, Zurich PAGE, Das Magazin für Digitale Gestaltung & Medienproduktion, Hamburg

2005

MX Magazin, Das Magazin für Macromedia Anwender, Frankfurt InfoWeek, Das Schweizer IT-Magazin, Zurich

69 ANNEX

Selected Publications Our work is regularly mentioned in magazines and books.

Books 2015

Reliability & Accuracy of Wound Surface Measurement using Mobile Technology, International Society for Telemedicine & eHealth, Basel, ISSN 1998-5509

2007

Webdesign Index 7, The Pepin Press, Amsterdam

2004

Webdesign Index 5, The Pepin Press, Amsterdam, ISBN 90 5768 0637

dctrl — studio for creative technology

2002

Webdesign Index 3, The Pepin Press, Amsterdam, ISBN 90 5768 0459

2002

E-Project 01 - The most creative websites around the world, HarperCollins Intern., Hong Kong, ISBN 0 06 008764 1

2001

Inertia - Visual Culture, Budapest, Hungary, ISBN 963 00 9451 7

70 ANNEX

Recognitions Our efforts to provide our clients with outstanding services & innovative products.

Awards & Mentions 2020

2019 Global Digital Health 100, Journal of mHealth, UK

2018

Finalist IFAS Innovation Challenge 2018, Cosanum, Zurich, Switzerland

2017

2016 Global Digital Health 100, Journal of mHealth, Skipton, UK

2015

Finalist AppCircus @ ConHit/Messe Berlin, Berlin, Germany

dctrl — studio for creative technology

2015

Finalist Digital Health Innovation Award, Munich, Germany Best application for overall healthcare system, Hacking Health, Strasbourg, France

2006

Die besten 200 Websites der Schweiz, the website “Instant Karma” was nominated by the it magazin Anthrazit as one of the 10 best corporate websites for 2006, Zurich, Switzerland

71 ANNEX

Recognitions Our efforts to provide our clients with outstanding services & innovative products.

Awards & Mentions 2004

American Design Award, silver award for the website of the fashion label “Instant Karma”, USA

2001

Stiftung Jugend & Wirtschaft, gold award for the website/cd- rom “Schadenfreunde” of the Schweizerischer Versicherungsverband, Bern, Switzerland

dctrl — studio for creative technology