The Flat Age Society The Flat Age Society
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The Flat Age Society All In Good Waste
Challenging societies perceptions of shelf life, reinvention and rejuvenation take centre stage. Instead of tried and tested, life becomes all about fun, colour, art and celebration. Odds and ends convert into works of art and objects are celebrated and invested in, not discounted and disregarded. There is beauty in everything; often we just can’t see it. Things we would throw away without a seconds thought transition to embrace the joy and humour that can be found in our days. Celebrating the ignored and overlooked, we inject colour and light into an unavoidable and increasing ageless part of life. Average day-to-day waste is replaced by indulgence and humour, brining colour, artistry and resurgence to the forefronts of our mind. For the consumer, food is perfectly portioned. Sold as set menus, meals, lifestyles or a ‘pick and mix’ style, minimizing the chance of wasting foods. All the products will still be sold in their tradition raw, canned or packaged form to be cooked at home, however the quantities will ensure that the perfect amount is purchased, and the minimum quantity is wasted. Cooking for one becomes as simple-a-task as their nuclear family counterparts. Food is sold as packages, tailored to needs, lifestyle, preferences, and nutritional and dietary requirements resulting in a healthier, happier retirement.The movement is all about vivid colours and vibrancy; the flat agers are celebrated for their fresh outlook on life and their sense of adventure.
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above and OPPOSITE: Celebrating typically discarded food, past the sell by date or inedible can always be reinvented to created beauty and art.
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ABOVE AND OPPOSITE: Reinvention is always possible, when something is considered irrelevant it’s developed to take on new dimensions, new functions and new qualities.
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above and OPPOSITE: Unexpected couplings lead to prosperous endeavours. The freedom of the trend allows the flat agers to explore a huge range of ventures including new skills, travel and food.
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above: Simplicity is key to the flat age society. Although unusual, clarity and serenity are vital to the trajectory of the trend.
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PREVIOUS PAGE: Waste is celebrated and recreated, mushrooms become statuesque works of art.
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above: Shells and blossom symbolise the reinvention of baby boomers and rejuvenation of the flat age society.
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above: Spring onions - beauty is there for those who wish to see it.
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above: Odds and ends are invested in, not discounted and disregarded.
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above: To minimize waste, food will be sold in perfect portion sizes. Food will beorganised though meal plans, lifestyles and activity levels to ensure the perfect amount of calories, nutrients and fuel for each person.
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ABOVE: With the development of health and the defined move towards natural remedies, food will be tailored to ensure longevity and good health.
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Wabove: Unlike ready meals, the trend will consider people’s desire to cook meals, and enjoy freshly preferred and homemade food. The trend remains health conscious without constraining people to a healthy-only diet.
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above: The perfect portions will ensure that consumers know what they should be eating, while still able to make their own decisions, holding their own ‘free will’, which they have earned.
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PREVIOUS PAGE: Transporting the mundane and wasteful into a thing of beauty, the chance to forge new ideas about waste and consider the splendour it creates.
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All photography, images and editing by Harriet Cooper
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