RIDE FOR KIDS REVAMPED Ride To End The Deadliest Childhood Disease Kicks Off At AIMExpo

Motorcycle dealers, manufacturers and the aftermarket will get a first look at the Pediatric Brain Tumor Foundation’s plans for this year’s Ride For Kids at AIMExpo. To help celebrate, Ride For Kids is joining McGraw and MIC to sponsor the Dealernews Top 100 Salute on Thursday night.

The Pediatric Brain Tumor Foundation’s Ride for Kids raises money to fund critical research and provide financial, educational and emotional support to families affected by pediatric brain cancer, the deadliest childhood disease. For more than three decades, riders and industry partners have rallied around kids and their families. In 2022, the Ride For Kids community raised over $1.4 million in support of the Pediatric Brain Tumor Foundation’s mission. However, the motorcycling community’s support is needed now more than ever. The number of kids diagnosed with brain tumors continues to grow, and the Pediatric Brain Tumor Foundation is responding by accelerating its efforts. Whether you’re a dealer, manufacturer or rider, there are more ways than ever to Ride for Kids and make a difference.

The Pediatric Brain Tumor Foundation is partnering with powersports industry brands and community events to create new opportunities throughout the year for the motorcycling community to help families. Riders can also choose to participate in one of the Pediatric Brain Tumor Foundation’s organized rides, ride and fundraise as a group, or hit the road, track or trail as an individual.

On September 17, 2023, supporters will come together to celebrate this year’s impact at National Ride for Kids Day celebrations across the country.

Attendees of this year’s AIMExpo are encouraged to visit Booth #1016 to learn how individuals and brands can get involved. You can also get involved by emailing mbattaglia@curethekids.org or filling out the Ride for Kids interest form at: www.curethekids.org/rideforkids