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Trey Sralla, GM of Eddie Hill’s Fun Cycles in Wichita Falls, Texas, has been unanimously elected President of the Texas Motorcycle Dealers Association. TMDA is the statewide trade association representing powersport dealerships in nearly every community throughout the state. TMDA represents the dealer body before the Texas Legislature and all regulatory agencies as the voice of Texas’ franchised powersport dealers in public policy and regulatory matters. “Trey’s leadership at the TMDA brings recognition and honor not only to himself and our store, but to our city,” says Dealer Principal Eddie Hill, commending Sralla’s ambition and work ethic. “Ercie and I are so very blessed to have Trey as our General Manager and CEO To us, he personifies success in achieving the American dream by starting at the bottom at age 20 and working his way all the way to the top!” Hill notes that in the 31 years he has been with Fun Cycles, Sralla has distinguished himself as the go-to problem solver, dedicated and committed to excellence in every endeavor. In addition to TMDA and his day job at the dealership, Sralla continues to serve the community as a former member of the WFISD School Board, current board member of the Redneck Culinary Academy and is on the advisory council for the Texas Department of Motor Vehicles. For more on TMDA, click here: www.txmda.org/about

Just in time to ride to Harley’s 120th, Rudy Muller joined the Drag Specialties sales team roster. When he returns from Milwaukee, he will resume covering V-Twin Dealers in the Colorado area. Muller joins the aftermarket distribution giant after several years as a mechanic at a dealer and sales rep experience at the vendor level. He also has a racing history of motocross and most recently, the Super Hooligan series. In his free time, Rudy enjoys all things motorized in CO from cruising the hills on his Harley to snowmobiling and riding single track in the mountains.

Ready for hunting season?

Landmaster is locked and loaded with Colt Gonzalez and Dustin Noble joining the team in Columbia City Indiana. Colt loads in as Digital Marketing Manager while Noble locks down the VP of Sales & Marketing role. Gonzalez has worked in marketing since 2016 and has experience as a marketing coordinator, content creator and social/digital media producer. He will implement his expertise in content marketing and ad strategy for the UTV manufacturer. “Having an opportunity to craft new experiences and manage the digital community for Landmaster is exciting,” says Gonzalez. “Building a connected community is important, and being a key part of that initiative is an honor. The UTV market shows promising growth potential, and I’m excited to be part of this great company.”

Also joining the LeMans team leading up to NVP this summer is Ben Johnson. As Parts Unlimited’s newest sales rep Johnson is calling on dealers in the Central Region covering ND, SD and MN. Johnson’s industry experience includes a stint as parts manager at the dealer level. He grew up on dirtbikes and has been riding motorcycles for more than 20 years. He also helps plan and run a few motorcycle events in the Fargo area, dontcha know?

A former MX racer, Noble has been promoted from his roles as Landmaster’s Dealer Development Manager and Director of Sales. “I am very excited to be a part of this small, intimate company that focuses on the details and values the customers,” says Noble of his expanded VP of Sales & Marketing role. “After many years at big companies, I look forward to bringing those experiences and techniques to Landmaster.”