TRIUMPH CHAMPIONS OF 2022

Each year, Triumph delivers the Triumph Dealer Awards to recognize the brand’s top dealers based on internal dealer metrics. “The incredible success of our record-breaking 2022 in both the United States and Canada was achieved thanks to the tremendous performance of our valued dealer network,” says Rod Lopusnak, General Manager, Triumph Motorcycles America.

“Triumph Motorcycles America would especially like to recognize and congratulate the 2022 Award Winning dealers. The dealerships listed here have led the way for the wave of Triumph success we enjoyed in 2022 and we’re thankful for your efforts.”

Dealer of the year went to SoCal Triumph (making the Brea, California Dealership a 15-time winner! The Canadian honors went to Sturgess Cycle in Hamilton, Ontario.

“On behalf of everyone at Triumph Motorcycles America, it is our honor to recognize the class of 2022. Singled out for their exceptional achievements in sales performance, customer service and brand representation, these dealers truly set the standard for our entire dealer network.’

In addition to the dealerships, individuals were recognized as the Triumph Champions Of The Year. Each Triumph dealership nominates one enthusiastic and Triumph-centric staff member to be designated as their Triumph Champion. This individual is in charge of staying up to date with all things Triumph from brand standards, to in-depth product knowledge through extensive and ongoing training. The Champion of the Year Award goes to one of these individuals who went above and beyond their duties as a Triumph Champion to elevate the dealership’s representation and presentation of the brand.

The class of 2022 includes:

Patrick Fitzgerald, Triumph Westchester (North)

Andy Zendt, Triumph Charleston (South)

Derek Smith Sturgess Cycle (Canada)

2022 Dealer Of The Year, USA: SOUTHERN CALIFORNIA TRIUMPH

The numbers don’t lie as Tom Hicks and the crew at Southern California Motorcycles & Bicycles was the top dealer… In fact, the store is now a 15-time Triumph Dealer Of the Year award winner. Success certainly breeds success, but it didn’t come easy!

In a far cry from having the largest Triumph inventory in North America, Hicks remembers when he left corporate Honda with little more than a wing and a prayer! “When I opened Southern California Triumph 23 years ago, everyone told me I was crazy and there was no way I would succeed as a dealer. There was a whopping total of six new Triumph motorcycles in the showroom because that was all I could afford with my tiny credit line.” But failure wasn’t an option, even when it meant strapping on his tool belt and framing out the showroom himself.

“My friend Hector Cademartori displayed some of his fantastic artwork because I didn’t have the money to fill the walls with apparel and accessories… I was the only salesman. There was a Service Manager who also worked on bikes and Danny who is still here as a master technician. And, my mother in law handled my parts department. I also did all of the accounting as well as janitor and anything else that needed to be done.”

His hard work was recognized and the little shop that could became the premiere Triumph dealership in the nation. Not one to rest on his laurels, Hicks had decided to honor his team and loyal customers with an epic celebration and show off the commemorative engine cut-away recognizing SoCal Triumph as top dealership in the world (and the collection of Triple Ton awards that led up to it).

Then came COVID…

In fact we were literally driving back from shooting the Dealership in a rare Southern California rainstorm when news of the closure of Disneyland (and all non-essential businesses) came over the radio. In typical fashion, Tom took a proactive approach to curbside delivery, concierge contactless service and a host of other innovations to keep the lights on… and it worked as he took top honors with the Trident tank in 2021 and again in 2022!

“We were planning a huge 20th Anniversary Open House, but because of the virus situation we had to totally change the way we did business. Who would have ever thought after making it 20 years that it had come to something like this?” That which does not kill us only serves to make us stronger?

“We made it 20 years and we will make it to 30! I have the best staff and customers one could ever dream of and I know we have the enthusiasm, staff and recipe that will ensure we get through this,” he told us at the time. “We were open during this situation because we were classified as an essential business and followed all CDC recommendations to ensure customers felt secure when doing business with us. We have also greatly extended our pick-up and delivery services.”

The formula worked and propelled SoCal Triumph to another record year in the recovery! Congratulations to the 2022 Triumph Dealer Of The Year!

2022 Dealer Of The Year Canada STURGESS CYCLE

Awarded to a Canadian Dealer for their exceptional achievements in sales performance, custom service and brand representation, legendary dealership Sturgess Cycle in Hamilton, Ontario added another honor to the operation.

Sturgess Cycle is the oldest powersports dealer in Canada — they have been around since 1910! They are also the newest Triumph Dealer Of The Year for Canada. “Stop by and check out our new and used motorcycles along with a large in-stock selection of parts, apparel and accessories.”

A family dynasty, Sturgess & Son was sold to James Conrad in 2004 who carries on the business as Sturgess Cycle. “At Sturgess Cycle we are powersports enthusiasts, too. We are excited to help you experience the fun and adventure that a quality motorcycle can bring into your life.

We are a powersports dealership that serves the Hamilton, Ancaster, Stoney Creek, Burlington, Oakville, Brantford and surrounding areas. We offer the best in new and pre-owned motorcycles and ATVs.

Our friendly and knowledgeable sales, service, and parts staff are ready to offer outstanding service to meet all your needs. At Sturgess Cycle, we value the opportunity to create a longterm relationship with our customers and we take pride in exceeding your expectations.

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2022 Flagship Dealer USA TRIUMPH OF WESTCHESTER

Awarded to single line Triumph Dealers, the Flagship Award recognizes exceptional achievements in sales performance, customer service and brand representation for those who fly solo. The 2022 winner is Triumph of Westminster (actually located in Elmsford, New York).

“Our family owned and operated business started in 2005 with a small motorcycle shop in Brewster, NY. From its very beginning Route 22 Cycles was becoming famous in the area for the professionalism and customer service focused on every customer’s satisfaction. As good words about our business spread beyond the area where we operated many offers opened up.” brand representation. In Quebec, that dealer is Andre Joyal Motoneige Inc. After 48 years of putting the customer first, the Joyal crew believes in complete customer satisfaction.

As of 2013, they became a flagship authorized dealer for Triumph Motorcycles and continue to satisfy new and longterm customers.

“At Andre Joyal Motoneige, good service starts with a warm welcome and ends with a satisfied customer. Unrivaled vehicle inventory is combined with the biggest parts, clothes and accessories selection in the Quebec Market.” And then there is the Joyal privilege card sent out after the purchase of a new Triumph… like American Express commercials used to say, “membership has its privileges!”

2022 Flagship Dealer Canada ANDRE JOYAL

Awarded to exclusive Triumph dealers for their exceptional achievements in sales performance, customer service and

Top Retail Performance HERMY’S TRIUMPH

This year is off to a good start for Hermy’s Triumph. “It’s our 60th year in the motorcycle business! Selling Triumphs out of the garage under his home, his wife as parts manager and his son as a mechanic, Herman W. Baver probably never imagined the success his humble beginnings would spur-on. Now 60 years later, the Ol’ Man’s son, Herman A. Baver, manages one of the most storied, most hallowed, most reliable and most trusted motorcycle shops in the country.” A fact born out by their retail sales success!

“In 2021, the Hermy’s Triumph sales team set a record for the number of new bikes sold - it was one hell of an achievement and I thought that record would stand forever,” says Herm Baver. “For 2022, the sales team - Keith, Chuck, Lil and Jack, decided it would be a real kick in the exhaust can to try and stun me by breaking last year’s new bike sales total. As such, they pushed hard all year, chasing every lead, outgunning other dealers and treating the customers like they always do – like riders who want a no BS experience, straight talk and a solid deal. My sales team “gets it” - you’ll see their bikes out front all year, riding big miles in any kind of weather short of snow and ice covered roads – and even that has happened on occasion!

It’s clear that year after year this experience resonates with, and is appreciated by our customers - riders who just want to get out on two and enjoy their time in the saddle. I’m happy to announce last year’s new bike record has been BROKEN!! Congratulations and many thanks to my sales team for another record setting year! Hermy’s - Since 1963, The Rider’s Shop.