CURRENTS+

name in electric powersports and is poised to enter the next phase in the company’s journey,” notes Greener Powersports GM Doug Chapman. In order to accelerate the electric company’s trajectory, Greenger has connected with Kahn Media to become its agency of record. The move coincides with shipments of the latest G16 PRO electric scooter this month.

“As we look to expand our reach and customer base across categories, it was important to select an agency with deep experience in the market,” claims Chapman. “Kahn Media’s track record for building and supporting brands in motorsports, powersports and lifestyle products made them the perfect choice.” Kahn Media will implement strategic public and influencer relations, targeted digital marketing campaigns and manage social media to expand Greenger’s position as a leader in electric powersports and e-bike products. The marketing effort will build awareness and brand affinity among direct-toconsumer and business-to-business audiences and help support the Greenger dealer network.

“As a team of story tellers and enthusiasts, we thrive when we partner with brands that are clear innovators in their market,” adds Kahn Media President and CEO Dan Kahn. “With its lineup of electric powersports products, Greenger is raising the bar for what is possible in the two-wheeled enthusiast space. We’re thrilled to be their partner on this next stage of growth.”

Breaking News From Berlin

BMW Motorrad celebrated its past by presenting its view of the future of Urban Mobility during BMW Days in early July. Billed as “a piece of street art” BMW readily admits it is neither a motorcycle nor a scooter. “However, one thing is for sure: fun & accessibility is guaranteed for the urban riders. Our new eParkourer is available in two versions and with a range of up to 90 kilometres, practicality is also a given.”

BMW claims both engine variants for the new CE02 can easily be charged at a standard household socket. The 4 kW version is said to be perfect for daily A-to-B commuting, while the 11 kW version allows for longer distances, a higher power output (including the riding mode “flash”) and a top speed of up to 95 km/h. “Both versions promise a fun riding experience and accelerate from 0-50 km/h in just 3 seconds!”

MSRP for the gateway vehicle is $7,599 for the base model. See more here: lnkd.in/eKJM66Gs

Greenger’s full line-up of electric options includes its CRF-E2 Honda Official Licensed Product, G3 and G3S supermoto and off-road versions and as of July, the G16 PRO electric scooter. In addition to its powersports products, Greenger offers a family of e-bikes with options for all riders and terrains. Current models include the Saddleback, Ozark, Shasta and Telluride.

Greenger Goes To Kahn

“Greenger has been on a rapid growth trajectory as a leading

FUTURE MOTION?

What is the future of powersports? It is looking pretty sweet from the POV of Swedish electric motorcycle company CAKE. Interestingly the founder started with a dislike of the racket made by Ducatis! Stage3 MediaWorks is helping tell the CAKE story in the first installment of a new series of videos.

“Future of Motion is a brand new series taking a closer look at the cutting-edge companies reshaping transportation,” explains the multi-media content creator. “In the first episode, we showcase the Swedish electric motorcycle company CAKE. CEO and founder, Stefan Ytterborn, and North American CGO, Eric Asmussen, explain their vision for the company, and where they see the future of mobility heading.”

With the recent openings of pilot stores in Santa Monica and NYC, CAKE is now looking to partner with select powersports dealers for the future of motion. Click here for details: ridecake.com/en-US/become-a-cake-partner

ENERGICA LEADS CHARGE VS. ICE

Immediately following the news of the seemingly ironic partnership with Petronas, Sefano Mesa piloted Energica Eva

Ribelle RS to a season best at rounds three and four of the 2023 Super Hooligan National Championship at The Ridge Motorsports Park. The Colombian crossed the line in sixth place at the end of the seven-lap, second race of the weekend. However, both the first and second placed Indian motorcycles were disqualified due to a technical breach, leaving Mesa in fourth position.

Race one saw Mesa crossing the line in seventh place after starting from the back of the grid – dramatically cutting “like a knife through butter” (as one of the race announcers exclaimed) as he rapidly made his way up to eighth position and then gained one more place just before the chequered flag. He was able to make his final move on AJ Peaslee (riding an ICE-powered KTM machine) in part because the latter – by his own words – had a hard time hearing him coming through! “The electric gives me a smoother acceleration and much easier control and focus because I don’t have to shift in order to have the right horsepower or torque at the rear wheel,” explains Mesa. “On the other hand, the bike makes so much torque that we have to find a way to tame it for a course like this, with so many turns and so many twists.”

Energica’s presence as the first and only electric motorcycle manufacturer in the full series keeps attracting an intense level of attention and curiosity from fans, motorcycle enthusiasts, fellow racers and other insiders. As one spectator said to his friends while walking past Tytlers Cycle Racing’s tent “this is the future.”