Advanced Motorsports Ducati

the green flag for AMS, Nash raced and ran Ducati North America teams, engaged in R&D and product development for the Ducati factory and was a member of the AMA Board of Directors and AMA Pro-Racing Board of Directors.

Racer-turned top dealer, Jeff Nash

A winning racer, Nash knows it is more than just the rider that wins championships… or Dealer of the Year honors by winning over customers. “It is the sum total of our touch points that the public experiences from sales to service, social events and track days where this culture is delivered in an approachable and exciting way,” he explains. “We eat, sleep and breathe Ducati and want everyone, even those just slightly interested in the brand, to feel that in a welcoming and comfortable way to hopefully build their passion like ours.”

Racer-turned top dealer, Jeff Nash

ADVANCED

MOTORSPORTS

By Robin Hartfiel T here is a rolling scroll at the bottom of the Advanced Motorsports Ducati website that pretty much sums it all up. By the numbers it currently shows AMS having serviced 12,718 Ducati engines; 9,482 motorcycles sold; 55 National Ducati Dealer Awards and 10,874 Happy Customers… Dealer principal Jeff Nash needs to adjust the scroll, though. The shop was just named “Ducati Dealer Of The Year 2019 for North & South America.” So how does a shop deep in the heart of Texas become one of the top performing dealerships in the world? DUCATI Ducati Dealer Of The Year North America & South America

“I think our success comes from a variety of factors, but the main one that comes to the top of my mind is our staff and our desire to create a culture that immerses the public into the world of Ducati,” says president, founder and head wrench spinner Jeff Nash. A six-time national roadracing champ, his passion for Ducati and extensive resume has served as the foundation and guiding force behind Advanced Motorsports Ducati Dallas. Before taking

SHOWROOM Since 1995, AMS has been a leader in Ducati service and sales in the United States… make that THE leader in 2019! “In order to provide our clients with a premium buying experience, we created a 11,000 square foot showroom which allows us to display every family of Ducati motorcycle that is currently available,” notes Nash.

“We wanted our customers to be able to see, touch and ride each available bike to get an understanding of what each family is all about within the Ducati brand.” Since you can’t sell from an empty shelf, AMS stocks a full range of Ducati and Dainese apparel as well as Arai helmets.

AMS has a state of the art service facility with a complete in-house machine shop providing customers with factorytrained technicians (including three AMA Pro-Racing Mechanics of the Year), in-house dynamometer, full suspension service, restoration project service, scheduled maintenance, performance modifications, engine building and track side support.

In fact, so much effort went into the race shop that it eventually became a stand-alone facility. “Honestly this happened because we were running out of room in our original location,” he admits. “We built a stand-alone facility (135 Leslie St) that would provide our Service Department plenty of room for future growth, house our dyno room and give the customer a unique experience to watch their motorcycle being worked on in a lounge setting.”

SERVICE CENTER In addition to being the dealer principal, Nash is also a Master Tech (and probably still the fastest dealer in the nation)... begging the question how to balance these three very different and exceptional attributes? “I learned long ago to never stop learning and take that knowledge and apply it to solving problems not creating more of them. That being said, as I have added more years to ownership, more time on the track, more hours wrenching, I can say with certainty that you can’t do it all on your own and you are only as good as the people you surround yourself with.”

THE AMS FAMILY At AMS, we take a lot of pride in our large community of Ducati riders and enthusiasts. Through our track days, open house events, and dinner rides we try to offer many different Ducati lifestyle experiences which aim to cultivate positive relationships among those we call our AMS family. “Again, our team is everything. How they interact with customers directly impacts the dealership and I would like to thank each and every one of them for their efforts to make this dealership into what it is and what it means to many of our customers.” Given his personal championships and having a couple “mechanics of the year” on staff, you might think track days with customers would be more like an AMA Superbike round rather than a family picnic! “It’s actually the opposite of what you might think, Nash explains. “Anytime we run a track day, our top priority is to ensure the safety of all riders at all levels of riding ability.” Duly noted. “We also like to keep our track days smaller so we can provide a more personal approach with each rider. Outside of the track, we run various public events to bring in riders on other marquees into our showroom for new model launch parties, dinner rides, cookouts at the store and demo days.” That being said AMS does do somethings differently, including having some very rare/collectible motorcycles in inventory. “We have customers from all over the world that come to visit AMS Ducati Dallas to check out these bikes… and some of them purchase. I enjoy sharing these bikes with everybody, but it also shows the incredible history of the Ducati brand and what they have achieved.” National Powersport Auctions has a facility nearby, but that is just one of the means Nash employs to take non-Ducati bikes in on trade. “We have a couple of wholesalers that we worked with for years that will buy anything we don’t want to retail. Our preowned selection is imperative for the success of the business. Not only does this allow current customers to trade in and upgrade, but allows a new customer that may be looking for a lower price point to join the brand knowing they are purchasing a bike that has been checked out by our service department.” BOTTOM LINE AMS Ducati already had the holeshot on “more riders, riding more” being presented by the Motorcycle Industry Council. “As general interest in motorcycle riding and ownership is plateauing in the USA, we make every effort to welcome all riders into AMS to build interest in our great motorcycles along with the community aspect of Ducati ownership,” concludes Nash. Lola, the AMS back of house companion is top dog!

THE SECRET TO SUCCESS “There is no secret here,” claims Nash. “Simple golden rules

As the stick and ball sports guys say: Scoreboard! AMS Ducati is #1

SERVICE 135 Leslie St Dallas, TX 75207 service@advancedmotorsports.com advancedmotorsports.com Phone: (214) 466-6540 Fax: (214) 593-4810 SHOWROOM 1318 N Riverfront Blvd Dallas, TX 75207 sales@advancedmotorsports.com

There is a rolling scroll at the bottom of the Advanced

Motorsports Ducati website that pretty much sums it all up. By the numbers it currently shows AMS having serviced 12,718 Ducati engines; 9,482 motorcycles sold; 55 National Ducati Dealer Awards and 10,874 Happy Customers… Dealer principal Jeff Nash needs to adjust the scroll, though. The shop was just named “Ducati Dealer Of The Year 2019 for North & South America.” So how does a shop deep in the heart of Texas become one of the top performing dealerships in the world?

the green flag for AMS, Nash raced and ran Ducati North America teams, engaged in R&D and product development for the Ducati factory and was a member of the AMA Board of Directors and AMA Pro-Racing Board of Directors.

A winning racer, Nash knows it is more than just the rider that wins championships… or Dealer of the Year honors by winning over customers. “It is the sum total of our touch points that the public experiences from sales to service, social events and track days where this culture is delivered in an approachable and exciting way,” he explains. “We eat, sleep and breathe Ducati and want everyone, even those just slightly interested in the brand, to feel that in a welcoming and comfortable way to hopefully build their passion like ours.”