the green flag for AMS, Nash raced and ran Ducati North America teams, engaged in R&D and product development for the Ducati factory and was a member of the AMA Board of Directors and AMA Pro-Racing Board of Directors. A winning racer, Nash knows it is more than just the rider that wins championships… or Dealer of the Year honors by winning over customers. “It is the sum total of our touch points that the public experiences from sales to service, social events and track days where this culture is delivered in an approachable and exciting way,” he explains. “We eat, sleep and breathe Ducati and want everyone, even those just slightly interested in the brand, to feel that in a welcoming and comfortable way to hopefully build their passion like ours.”
Racer-turned top dealer, Jeff Nash
ADVANCED MOTORSPORTS DUCATI By Robin Hartfiel
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here is a rolling scroll at the bottom of the Advanced Motorsports Ducati website that pretty much sums it all up. By the numbers it currently shows AMS having serviced 12,718 Ducati engines; 9,482 motorcycles sold; 55 National Ducati Dealer Awards and 10,874 Happy Customers… Dealer principal Jeff Nash needs to adjust the scroll, though. The shop was just named “Ducati Dealer Of The Year 2019 for North & South America.” So how does a shop deep in the heart of Texas become one of the top performing dealerships in the world? “I think our success comes from a variety of factors, but the main one that comes to the top of my mind is our staff and our desire to create a culture that immerses the public into the world of Ducati,” says president, founder and head wrench spinner Jeff Nash. A six-time national roadracing champ, his passion for Ducati and extensive resume has served as the foundation and guiding force behind Advanced Motorsports Ducati Dallas. Before taking
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