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WORLD’S LUCKIEST MAN Bob Althoff On Getting CONNECTed
EDITOR’S NOTE Robin Hartfiel On The End Of Days LETTERS+ The Industry On Dealernews
NEWS+ Braking News, Bell Bundled, Dealership Shuttered
SHIFTING GEARS+ Personnel Postings, Courtesy MIJ
DEALER PROFILE+ Jayson Davis Keeping It P.U.R.E. At PowerSports Of Greenville
STORM WARNINGS! OEMs Pony Up, Dealers Deliver!
INDUSTRY RESEARCH+ Don Musick On Six Wheels On A Tub, Part IV
INDUSTRY RESEARCH+ Lenny Sims On Q3 UTV Slump
INDUSTRY RESEARCH+ Jim Woodruff On June NPA AWP
OUR TEAM
EDITORIAL
Robin Hartfiel Editor/Publisher
Bob Althoff World’s Luckiest Man
Gus Stewart Creative Director
Brenda Stiehl Production Manager
CONTRIBUTORS
Don Musick Genesys Technology Solutions
Dr. Paul Leinberger
Eric Anderson Vroom Network
Jim Woodruff National Powersport Auctions
Lenny Sims NADA Appraisal Guides
Scot Harden AMA Hall Of Fame/Harden Offroad
Alex Baylon Motorcycle Industry Jobs
Hector Cademartori Illustrations
William Douglas Little Unique Powersports
Charlie Williams Off Road Editor
Don Amador Quiet Warrior Racing
Joe Bonnello Joe B Photography
Uncle Paul Wunsch Love Cycles
The Anonymous Dealer
ADVERTISING
Robin Hartfiel Publisher (949) 489-4306 robinhartfiel@gmail.com
Brenda Stiehl Production Manager brendastiehl@dealernews.com
John Murphy Publishing Consultant johnmurphydn@gmail.com
World’s Luckiest Man
By Bob Althoff
CONNECT-ed
What a great time it was to re-connect with everyone who attended the inaugural National Powersports Dealer Association DealerConnect networking and educational event!
Business got done; announcements got made; old friendships were renewed and new ones initiated… oh yeah, we launched a broadcast network.
The big news was unveiled by NPDA’s Broadcast and Production partners as Triple-B and Chet Burks productions laid out in detail their decades of experience and sincere excitement about what POWERSPORTS WORLD -- our new powersports exclusive 24/7 worldwide television network — could mean for our Industry.
If “Content Is King” (and it is), we have the coolest and most compelling stories in the world to tell — by far — on your new network. That’s right, dealers are now network executives determining what will play in Peoria… and ultimately the entire powersports world.
Growth was the theme for DealerConnect. But it is now up to us to roll up our collective sleeves; use this new tool; do the work; tell our stories and invite this audience into our stores and our world.
We were told that the new network, with the support of Dealers, OEs and Aftermarket constituents everywhere, promoting “their” channel; suggesting content and
advertising in their home markets will be effective evangelists for our sport. We can keep our existing customers entertained and engaged — they will love seeing themselves enjoying our products and building our community.
And we will find new customers who will love what they learn of us and that they are enthusiastically invited to join us for the ride. Stay tuned (literally).
We will have resources available with camera-ready art; stills; video feeds for you to use in-store; via blast email and your social media channels.
If you are a Content Creator, know that we will strive to pay you fairly for your art. Let’s talk!
If you are an Advertiser, you will love the low cost, precisely targeted messaging we will provide. Let’s talk!
Finally, we want to thank the American Motorcyclist Association for joining us in the roll out of POWERSPORTS WORLD. Rob Dingman and his staff at the AMA do incredibly important work on behalf of us all. They deserve our support, and the NPDA will be doing all we can to do just that.
These are exciting times. I heard it said many times at DealerConnect that there is history being made by the NPDA.
Join us! Let’s make the decade ahead one for the history books!
Bob
Editor’s Note
By Robin Hartfiel
RAGNARÖK
For those not versed in old Norse mythology or the new Marvel Universe, Ragnarök is basically the end of days precipitated by an epic battle waged by the old gods, a catastrophic series of natural disasters, culminating in the submersion of the world underwater. Hells bells, that sounds like last month with the run up to the election representing the power struggle between Old Joe and The Donald, (or perhaps Harley and Indian fighting the Midgard serpent Jörmungandr a.k.a the Internet is a more apt analogy), Helene and Milton as the natural disasters and flooding called for in the Norse Twilight Of The Gods
Shades of 2008! It has gotten to the point where we are averaging a store closure a week… and they are not being sold to new ownership or shopped to the automotive chains, dealer principals are just locking the doors and walking away. We are talking about well-established, long-standing stores like Harley-Davidson of Lima and Los Angeles Harley-Davidson closing on Halloween, no less! Going back to last November when one of Michigan’s oldest family run dealerships closed after 98 years in business! Richard and Jill Perry didn’t find a buyer for the landmark dealership, they simply locked the doors and rode off into the history books.
It is not just The Motor Company’s franchise holders… a couple of local Indian dealerships have just closed in Southern California as Riverside County Indian/Triumph and sibling store North County Indian were closed by the Lillibridge family last week. “This journey has been one of immense learning and growth, but despite our best efforts, there was no other way forward,” is how they signed off on their social media channels.
So against this end of days’ backdrop I was blown away by the optimism, resilience and hope welling from this month’s Dealer Profile subject, Jayson Davis. Even though his stores were hit hard by the hurricane, he still came to NPDA’s DealerConnect because he believes in the mission to help his fellow dealers and our entire industry. “We have 7 kids who are hard to keep clean in the best of times,” he says. “But when you don’t have running water or electricity for 13 days they get really dirty,” he laughs.
“What we’ve learned through the storms is the same thing we’re trying to do with NPDA, actually,” Davis gets serious as a heart attack when the conversation turns to NPDA. “We’re trying to connect and build synergy between all of us. That is what Hurricane Helene reiterated to us — if we work together, it’s amazing what we can accomplish and how fast these accomplishments can come!
“It is about what you can do, and the relationships and the long term building of trust that we’ll have. Our stores will never be the same — our people will never be the same — but we’re stronger. We’re poorer for what we lost, but we’re stronger, and that, truthfully, is a benefit.” Talk about a silver lining.
“It is bad, but as you look and reflect, you can already see the buds on the trees and in our business… These are the beginnings, the new truths that we’re going to live by. It’s a life-changing experience for certain. A lot of people — our employees, families and customers — have experienced death, they’ve had many tragedies, but we also have each other. And as simple as that sounds, it’s an amazing benefit…”
After the cataclysmic events of the mythical Ragnarök transpire, legend has it the world will rise again, cleansed and fertile, the surviving and returning gods will meet, and the world will be repopulated by a couple of human survivors. In the here and now, dedicated Dealers like Jayson will share their wisdom, help us rebuild and start sharing dreams again.
It is not the end of days… It is a new beginning for the dealers who can survive, See you on the other side!
Former Editor-in-Chief and publisher of Dealernews circa 1990-2003, Robin returns to the magazine. In addition to having been instrumental in creating the Dealernews Top 100 program (still the industry’s ultimate accolade for a motorcycle dealership), Hartfiel has worked for most of the B2B publications in the Powersports arena. Prior to the trade side, he worked as a beat reporter for a local newspaper and was an editor of publications ranging from All About Beer to VW Trends.
VALUATION GUIDE ISSUES…
Hi, my name is Jeff Maddox and I’m the sales manager for Kawasaki of Salina. I’ve been in the powersports business for almost 16 years, 10 of which with City Cycle Sales, Junction City Kansas. Maybe you can help with a constant issue we have in selling motorcycle trike conversions and the lack of J.D. Power values available. Lenders want to see values and we have a hard time producing it in print. Lenny Sims writes for Dealernews and I’m not sure if this will get to him or not. It looks like J.D. Powers has started the process in listing values, but it doesn’t look to go further than that. We deal with used trike conversions and that’s our single biggest hurdle in the process. I appreciate any help!
Jeff Maddox, Sales Manager City Cycle Sales Junction City, KS
We shared your concerns with Lenny Sims and he notes factory Harley trikes are in the JD Power/NADAGuide listings as are the various aftermarket applications for metric trikes: www.jdpower.com/motorcycles/ motor-trike
however he will take a deeper dive.
WHAT’S NEW WITH OSET?
The July issue’s mention of us was cool, thanks. I’m wondering about the status of Oset/Triumph? Have you heard anything about their merger/ takeover? It’s weird that they have inventory but won’t answer phone calls or sell any product to us. Please let me know anything you have.
Bill Cameron, Chief Sandwich Officer
Skagit Powersports
Burlington, Washington
OSET Electric Bikes joined the Triumph family in 2022, There were teething problems and from what we can tell, they shifted production from Oset’s contractor in Taiwan to the Triumph factory in Thailand. The transfer took months and production didn’t begin until April of this year… but from the looks of this clip from the factory they are ready to rock:
www.youtube.com/watch?v=ZMbPASxdms
UPDATES?
Thanks for sharing my thoughts on the state of the union at Pierer Mobility in the October issue: issuu.com/dealernews/docs/ issue_10_october_f2fdf6352172b2/64
…And thanks a bunch for all the latest insight in the powersports world at large. Almost like a perfect storm of conditions both externally and internally manifested. I think 2025 is going to be a very tough year and I don’t see any way around it. Unless the powers that be flip the switch and start printing money and lowering interest rates, the whole thing looks headed for contraction. This is why I am so curious about the Q3 FALSH numbers and other data as my gut tells me the downward spiral is accelerating.
In the meantime, I’ll be very curious to hear your thoughts after attending EICMA, particularly with Pierer Mobility and Harley/LiveWire returning to the show! Safe travels and I’ll talk to you when you return. I’m also curious to hear how the NPDA DealerConnect meetings went.
Regards,
Scot Harden, President Harden Offroad Ammon, ID
THE DENAGO DIFFERENCE
Thanks for the Denago Freelander 300 video. Are parts readily available in the USA? I’m seriously considering one.
Bill Knowles Via YouTube
Denago GM David Garibyan responds:
Yes, we have a 20,000-square-foot warehouse just for our parts department. We use the same parts ordering and management system as the large OEMs.
STOP THE PRESSES! SHOCKING NEWS AS BREMBO BUYS ÖHLINS
In a deal valued at $405 million, Brembo signed an agreement with Tenneco, a portfolio company of funds managed by affiliates of Apollo Global Management, Inc., for the acquisition of a 100% stake in Öhlins Racing today. “Öhlins is a strong fit for Brembo,” explains Matteo Tiraboschi, Brembo Executive Chairman. “It is a world-renowned brand, with a solid business and an unrivaled reputation, both on the racetrack and the road. With this addition, we take another step forward in our strategy to provide integrated intelligent solutions to our customers, leveraging synergies across key technologies in the vehicle’s corner.”
This acquisition continues Brembo’s investment in the motorcycle sector. In 2021 the Group acquired SBS Friction in Denmark and J.Juan in Spain. In February of this year, Brembo announced its entry into Thailand with a new production site dedicated to braking systems for motorcycle manufacturers. Brembo also controls Marchesini, the leading brand in the design and production of light alloy wheels for racing and road motorcycles. Before the addition of Öhlins, two-wheeled business accounted for approximately 13% of Brembo’s total revenues. Öhlins Racing is projected to close 2024 with a turnover in the range of USD 144 million, with an expected adjusted EBITDA margin between 21% and 22%.
“We’re confident that Brembo is the right partner to take Öhlins Racing to the next level,” adds Jim Voss, CEO of Tenneco. “This sale not only positions Öhlins and its employees for continued success under Brembo’s leadership in the market, but it also supports Tenneco’s strategy of streamlining our business portfolio and strengthening our balance sheet as we continue to execute on our long-term vision.”
DEALER NEWS: PONY POWERS ON WITH CFMOTO
Pony Motorsports Group is on the gas. The most recent expansion of its already diverse lineup of powersports vehicles is the addition of CFMoto to its Pony Powersports Of Jackson location. “We are incredibly excited to add CFMoto to our stable of powersports brands,” says Cory Atwood, CFO of Pony Powersports Group. “This addition allows us to offer our customers an even wider selection of high-quality vehicles that meet the needs of every rider, from the weekend adventurer to the daily commuter. CFMoto’s reputation for durability and innovation aligns perfectly with our mission to provide top-tier products and services to our community.” Iron Pony Motorsports Group has stood as a cornerstone of excellence in the Powersports industry for more than four decades. “Since our inception, we’ve been more than just a name; we’ve been a trusted partner for enthusiasts, riders and adventurers alike. The decision to bring CFMoto into the Pony Powersports family reflects our commitment to offering our customers the best powersports options.,” adds Atwood.
OEM UPDATE
“Denago Powersports is exceptionally excited to announce the official release of our Daytona 250 FI,” exclaims General Manager David Garibyan. The units are rolling off the assembly line right now and are scheduled to begin shipping next week. “We all believe the Daytona is not only a game changer for us but also just what is needed to reignite the excitement in the Sport ATV Segment.” To that end, the Daytona 250 brings back clutch and old-school manual shifting! The 4-speed transmission also features a reverse gear. “This quad is made for those who believe actual sport cannot be achieved with an automatic transmission but only with a manual clutch mated with a footactivated shifter,” Garibyan adds. The crisp running singlecylinder oil-cooled 250cc Pro Motor Works (PMW) Engine keeps things moving at a spirited pace, while independent adjustable shocks soak up the bumps. And when it comes time to set-up for the corners, hydraulic disc brakes are on all four corners.
Sad news from the Inland Empire as Riverside County Indian & Triumph has closed its doors:
To our family of employees, customers and community:
We have some difficult news to share as we approach the beginning of October, 2024. After much consideration, we have decided to close down Riverside County Indian & Triumph Motorcycle. This journey has been one of immense learning and growth, but despite our best efforts, there was no other way forward. Our hope is to re-open someday or sell the business to an Indian or Triumph motorcycle enthusiast.
The path of entrepreneurship is often unpredictable, and while we’ve had many wins, we’ve also faced tough challenges that led us to where we are now. Our family would like to take this moment to thank every team member, partner, customer and our community who has been part of our story. Your support and engagement have meant the world to us.
We are dedicated to ensuring a smooth transition for our employees and customers in the coming weeks. For any inquiries or further discussion, please feel free to contact us directly at 951-460-4222.
Thank you for being part of our journey. We wish you all the best going forward. —
The Lillibridge Family
FOX & BELL BUNDLED IN VISTA OUTDOOR DEAL
Vista Outdoor, Inc. entered into a definitive agreement, which supersedes all prior oral and written agreements, to sell Revelyst, its outdoor products segment, to funds managed by Strategic Value Partners (SVP) in an all-cash transaction for $1.125 billion. According to the October 4 announcement regarding the Revelyst deal, Vista Outdoor amended its merger agreement with the Czechoslovak Group (CSG) to acquire The Kinetic Group, its sporting products segment, for $2.225 billion.
“The Board has worked tirelessly to deliver maximum value to its stockholders, and we are pleased to have reached this agreement with SVP and CSG which helps us achieve that objective,” claimed Michael Callahan, chairman of the Vista Outdoor Board of Directors. “The Board engaged in a thorough process to identify the best avenues to unlock value—and through these two separate, but contingent, transactions with SVP and CSG, we have identified a path that reflects the true strength and potential of both Revelyst and The Kinetic Group.”
Revelyst has three segments: Adventure Sports (Fox Racing, Bell, Giro, CamelBak, QuietKat and Blackburn); Outdoor Performance (Simms, Bushnell, Blackhawk, Stone Glacier, Camp Chef and Primos); and Precision Sports Technology (Foresight Sports, Bushnell Golf, and Pinseeker)..After consolidating its real estate footprint in the past year, Revelyst operates three platforms: Revelyst Adventure Sports in Irvine, CA, Revelyst Outdoor Performance in Bozeman, MT and Revelyst Precision Sports Technology in San Diego.
“We are strong believers in the Revelyst story and the potential of this business,” added David Greenberg, head of SVP’s North American corporate investment team. “We look forward to working with Eric Nyman and the rest of the team leading this world-class outdoor gear and technology business. With this investment, we plan to put SVP’s full operating resources and network behind Revelyst to help accelerate the success of this market leader.”
“We are excited to partner with SVP and believe this acquisition is a positive step for Revelyst’s future,” concluded Revelyst CEO Eric Nyman. “As I reflect on the last year, I am incredibly appreciative of our management team, our employees and our maker community for getting us here. This partnership with SVP is going to make us a stronger company and afford us more opportunities to innovate and deliver top-tier products to outdoor enthusiasts while enhancing our market leadership in the outdoor recreation industry.”
COMMITMENT TO EXCELLENCE
Not content to rest on their laurels as the leading provider of powersports remarketing and auction services, National Powersport Auctions convened a strategic planning session at its annual Sales & Operations Conference. The successful brainstorming experience occurred over several days at Copart’s 280-acre Willis Johnson Ranch in Celina, TX. The event brought together key stakeholders, executives and team members from across the country to discuss strategies, share insights, and align goals for the upcoming year. The picturesque ranch (which might look familiar to the founding members of the National Powersports Dealer Association) provided an ideal setting for collaboration and innovation, underscoring NPA’s commitment to excellence in the powersports industry.
Attendees had the opportunity to participate in a series of focused workshops, presentations and networking sessions, all designed to enhance operational efficiency and drive growth. The conference highlighted NPA’s continued leadership in the market, its dedication to customer satisfaction, and its innovative approach to powersports remarketing.
During the event, NPA also announced the recipients of its esteemed Winner’s Circle award. Dominick Catalfamo, Dean Sweet, Chris Ramanauskas, Chris Davenport, Erik Chase and Brian Burk were honored with this coveted recognition. “These six outstanding individuals have not only met their annual targets but have surpassed even the most ambitious stretch goals. Their grit and determination have been exemplary throughout the year, and we eagerly anticipate what the next year holds,” said Mike Murray, NPA Vice President of Sales.
“We are proud of the team’s Winner’s Circle achievements and how they grew their territories and themselves as professionals,” added Jim Woodruff, NPA Chief Executive Officer. “Our annual Sales and Operations Conference is a cornerstone of our business strategy, allowing us to come together, share knowledge, and plan for the future. This year’s conference was particularly productive, and we are excited about the initiatives and strategies we have set in motion.”
BRP TO JETTISON MARINE DIVISION
Uncomfortably close proximity to the Club BRP roll -out of the 2025 Alumacraft, Manitou, Telwater (Quintrex, Stacer, Savage and Yellowfin) boats comes word that BRP Inc. is “initiating a process for the sale of its Marine businesses” including boats, parts, accessories and apparel. Note: This process excludes all Sea-Doo personal watercraft, Switch pontoons and jet propulsion systems.
“After careful consideration and given the current dynamics of both the Marine and Powersports industries, we have decided to double-down on our core Powersports activities and to sell our Marine businesses,” explained José Boisjoli, President and CEO of BRP. “Over the past few years, we have built a solid foundation by investing in the development of innovative Marine products and upgrading the production facilities. As such, we believe that these iconic brands can offer attractive value creation opportunities for a new owner.”
“In light of the challenging economic context, BRP has decided to channel its efforts and investments towards its Powersports Year-Round Products, Seasonal Products, Parts, Accessories and Apparel portfolio, as well as its Original Equipment Manufacturer (OEM) Engine business,” stated the October 17 announcement. BRP added the company is confident that this decision will enable it to capitalize on growth opportunities within the Powersports industry and improve its margin profile, thereby enhancing its position for long-term success.
Given that BRP expects this process to be completed in the first quarter of Fiscal Year 2026, it does not anticipate any impacts on its current Fiscal Year 2025 guidance and will not provide comments on the progress of the process.
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Just in time for the Sand Sports Super Show, media mogul VerticalScope Inc. welcomed Kyra Sacdalan aboard as the new Editor of ATV.com. Kyra’s background includes extensive experience in the off-road world including as Editorin-Chief of UTV Sports Magazine and Managing Editor of Adventure Motorcycle Magazine, all while continuing to operate a creative agency she co-founded. “I’m thrilled to have Kyra joining the team,” says Colum Wood, VP of Content at VerticalScope. “Her strong background and adventurous spirit help solidify VerticalScope’s leadership in the powersports publishing industry, alongside titles like Motorcycle.com and ADVRider.com. Her unique background and perspective will add a new dimension to a world-class website, further cementing its position in the industry. ”Sacdalan operates out of Arizona where she has excellent access to new product as well as ideal locations to test. “ATV.com is an outlet that has so much potential,” she says. “So, it’s really exciting for me to be able to join a team like VerticalScope that’s invested in publishing quality content across their range of properties. I look forward to working together with everyone to breathe new life into a classic VS title like ATV.com!
Speaking of Sand Sports Super Show, a new player celebrated the 1 year anniversary of its debut at the event last year, by stepping up dealer support and making a couple key additions to the product line-up. Dealer support has been deployed for new dealers! Denago Powersports has tasked factory-trained tech Jason Philpott with personally visiting each new dealer that signs on with Denago to ensure the Dealer is fully trained to conduct business successfully in every department and provide the proper results. Philpot has been with Denago’s parent company, Tao Motor Company, since 2021 and has worn several essential Hats. He prides himself in his ability to help dealers solve problems and ultimately make customers happy. “Getting off on the right foot with Dealers is maybe the most important thing we must do, notes General Manager David Garibyan. “Having the right person to facilitate this is even more important.” Bottom line: “Jason has a wonderful demeanor with people and takes as much time as needed to earn their trust and confidence,” concludes Garibyan. “Jason truly is the DenagoDifference!“
National Powersport Auctions is excited to announce the appointment of Mark Wright as the new Midwest Region Territory Sales Manager Wright brings more than 35 years of extensive experience in the powersports industry, making him a valuable addition to the NPA team. Wright’s career began with roles at two prominent dealerships, where he served in various capacities including Race Team Manager, Service Manager, Sales Manager, F&I Manager and General Manager. He further honed his expertise with Western
Power Sports and HISUN Motors before transitioning to NPA. “He’s done it all and is ready for this new opportunity with NPA,” says VP of Sales Mike Murray. “Wright’s experience makes him the right fit for the territory, and I look forward to seeing how he can grow the region.” Based in Colorado, Wright will oversee dealer relations and sales operations in Colorado, Kansas, Nebraska, North Dakota, South Dakota and Wyoming. His hands-on experience and deep industry knowledge position him to be a key asset in driving growth and supporting dealers in these states. Reflecting on his journey, Wright shared, “I fell in love with the industry back in ’88 when I worked for Cedar Rapids Honda and helped develop American Honda’s CR Support Program. I ride and live it all. NPA offers an unmatched opportunity to the dealers they partner with in these challenging times. I truly believe that my experience will benefit the dealers in my new territory, and I look forward to meeting all of them.”
In tandem with Wright’s appointment, NPA has announced that Chris Davenport will transition into the role of Inside Sales Representative for NPA San Diego, NPA Sacramento and NPA Portland. Davenport will be based out of NPA San Diego and will support West Coast dealers with their inventory needs. Additionally, Trevor Ohm has been promoted to NPA Direct Buy, where he will now serve dealers in Arizona, California, Nevada, New Mexico and Utah. Ohm’s transition is part of NPA’s ongoing commitment to providing exceptional service and tailored solutions to their dealer partners. Dealers are encouraged to reach out to their new sales contacts for any inventory needs. The contact information for Wright, Davenport, and Ohm is provided below. NPA Members can consign or buy online at npauctions.com or through the NPA Dealer Marketplace app, as well as 24/7 at NPA eSale.
Continued from page 16
Bridgestone rolls out two 2-wheeled strategic organizational changes in USA and Canada Former Army officer Jim Dowell has been promoted to the newly created role of National Sales & Racing Program Manager for Bridgestone Motorcycle Products in the USA and Canada. With this promotion, Dowell will lead the sales team and racing efforts. Dowell’s primary responsibilities include developing and executing strategic sales plans, growing market share and optimizing profitability. Dowell joined Bridgestone nearly six years ago as Senior Manager of Channel Sales for Motorcycle Products . During his tenure with the company, Dowell has consistently been recognized for his dedication and performance, even earning the prestigious President’s Club Award in 2020 and again in 2023 for outstanding sales. Dowell reports to Jared Williams , General Manager for Bridgestone Motorcycle Products in the USA and Canada. Prior to joining Bridgestone, Dowell served as a U.S. Army officer for nearly 10 years and ended his military career as a Green Beret with the 5th Special Forces Group . He holds a bachelor’s degree in history and international relations from Harvard. Outside of work, Dowell has been an avid motorcyclist for almost 20 years.
Also a military veteran, Caleb Houser has been promoted to Dowell’s former position as Senior Manager of Channel Sales for Bridgestone Motorcycle Products in the USA and Canada. Houser will be responsible for executing sales strategy and managing customer relationships to ultimately achieve sales and financial objectives Houser is joining Bridgestone’s motorcycle team after a successful tenure with the company’s commercial fleet sales group. Before Bridgestone, Houser worked in the motorcycle industry as a brand manager for FLY Racing at Western Power Sports. Houser is an avid motocross rider, most recently competing at RedBud National MX round in July Houser also served in the U.S. Air Force for five years, ending his military career as a Non-Commissioned Officer in charge overseeing vehicle operations.
Performance Brokerage Services , North America’s highest volume dealership brokerage firm , welcomes industry veteran Keith Whitaker to the team as Partner
for the Equipment Division . Keith received an engineering degree from Iowa State University and an MBA from the University of Minnesota . He comes to Performance Brokerage Services with 35 years of experience in the agricultural equipment industry . Keith began his career at John Deere , focusing on tractor design and testing. He later held management positions at Case Corporation , gaining M&A experience, and leading post-integration efforts. Keith later transitioned to retail , serving as an interim CFO and General Manager for two John Deere dealership groups . Then he became CEO of AGCOAmity JV, leading its operational performance and strategic acquisition by Vaderstad in 2021. Recently, Keith obtained his Florida real estate license, and is using his past M&A experience to help businesses create value through improvement in operational performance and preparation for ownership transition, including supporting them throughout the process.
Although NVP is in the books, LeMan’s is still ramping up! The latest addition to the Parts Unlimited team is Walter Bartran — sales rep for the South Central Region covering dealers in Louisiana and Florida . Bartran joins Parts Unlimited with years of powersports industry experience, including sales and all facets of owning several dealerships . His riding experience includes Pro MX , as well as Supercross, Arenacross , trail riding, Flat Track and street riding. In his spare time, Walter enjoys riding mountain bikes and motorcycles as well as building MX/SX tracks
POWERSPORTS OF GREENVILLE
Jayson Davis Is Keeping It P.U.R.E.
“NPDA exists to Promote, Unite, Represent and Educate powersports dealers,” Jayson Davis, owner/ operator of PowerSports of Greenville and a National Powersports Dealer Association Board Member told the group gathered in Columbus for the inaugural DealerConnect event. “We want to keep things P.U.R.E. and DealerConnect achieved all these goals at a time in history when we need it the most.”
This wasn’t just lip service! The event was important enough to Davis that he left his storm damaged dealerships to attend DealerConnect, despite the fact that it had been 13 days since he had power or running water in his South Carolina home. After seeing his impassioned presentation to the dealers, we had to sit down with him to find out why he is such a staunch supporter of his fellow dealers!
As the dealership tagline says, Powersports Of Greenville is “Large enough to accommodate, small enough to appreciate…” We certainly appreciate Jayson’s enthusiasm and drive to make us all better… and to keep our motives P.U.R.E.
Hi, I’m Jayson Davis with Powersports of Greenville in South Carolina. We are OEM Can-Am, Honda, Kawasaki and Yamaha, and we do a great business with pre-owned as well. We manage to exceed customer expectations day-to-day by supplying powersports products and delivering those dreams to everybody… ourselves included! It’s fun.
That’s the great thing about this industry. People get into it to feed their hobby, not because it’s a sound business decision.
No, truthfully, it’s all about me! It’s about my seven kids, it is about our team in the dealership and it is about our riding community. Obviously, if you do it well and really put effort into it. It rewards you. And I think a lot of people in the industry that’s what they’re looking for. It is rewarding. It’s not the same 9-to-5 grind every day… we’re here because we want to be here. Our customers want us to be here. It’s win-win…
It’s all good until the storms come. You are there in the epicenter. You’ve been without power or water for how many days now?
We have been at the house for 13 days with no power, no water. It has been a full three weeks at our subsidiary dealerships in Asheville… How many stores do you have in total?
Five: Powersports of Greenville, Chimney Rock HarleyDavidson, Cherokee Harley-Davidson, MR Motorcycles of Asheville, Harley-Davidson of Asheville with around 100 employees as part of our extended family.
What we’ve learned through the storms is the same thing we’re trying to do with NPDA, actually. We’re trying to connect and build synergy between all of us. That is what Hurricane Helene reiterated to us — if we work together, it’s amazing what we can accomplish and how fast these accomplishments can come!
It is about what you can do, and the relationships and the long term building of trust that we’ll have. Our stores will never be the same —our people will never be the same — but we’re stronger. We’re poorer for what we lost, but we’re stronger, and that, truthfully, is a benefit.
It’s a shame that it takes a tragedy to bring us together like that, but nothing else is that crucible of fire. You live through it. You are better for it.
It is bad, but as you look and reflect, you can already see the buds on the trees and in our business… These are the beginnings, the new truths that we’re going to live by. It’s a life-changing experience for a lot of people — our employees, families and customers —have experienced death, they’ve had many tragedies, but we also have each other. And as simple as that sounds, it’s an amazing benefit, because the people in this industry are the greatest people in the world!
They really are. And you’ve got that big family, but you also have five stores, they’re all extended family members. Now as an NPDA Board of Directors member, your extended family is getting even bigger! Yet with everything going on, you raised your hand to get on board early with this organization.
Even before DealerConnect was mentioned, I was excited to join this organization. Promote, Unite, Represent and Educate… It’s great to be able to pick up the phone and call someone within this industry. We have many very intelligent people in powersports. Some of them do one thing really well. Some of them do many things well. But if we could connect and unite and build it — not just for us and the people in the industry now, but for the future generations as well — that’s what I’m really excited about!
When we have to hand the reins over, we want it to be bigger, better, more entrenched for our future generations coming up behind us. I want them to experience the same benefits that I have!
NPDA BOARD MEMBER JAYSON DAVIS
Jayson Davis is a dedicated figure in the powersports industry, driven by a passion for the community and a commitment to its improvement. With roots tracing back to the ‘70s when he started riding dirt bikes, Jayson has traversed a diverse path wiathin the industry.
In the 1990s and early 2000s Jayson’s journey led him from a customer to a lot technician and eventually to the position of General Manager at a Harley-Davidson dealership. For the past 22 years, he has held roles ranging from being an integral part of Doug Rudd’s organization, holding roles ranging from salesman to General Manager and currently serving as the owner at PowerSports of Greenville.
Jayson’s approach to leadership is characterized by a keen sense of observation and evaluation. Whether quietly assessing people and processes or leading by example, his goal is to enhance receptiveness and foster overall improvement. Actively engaged in his 20 Club, Garage Composites G-2, Jayson is known for his vocal advocacy and unwavering commitment to collective improvement within the Powersports community.
“Believing in the unification of powersports dealers for the betterment of the industry, Jayson sees the NPDA’s purpose as promoting and protecting the industry in all aspects, from manufacturers to end-users,” notes NPDA Executive Director Dave McMahon. “As a member, webinar/seminar attendee, and vocal advocate for NPDA membership among his peers, Jayson Davis brings a wealth of experience and a consumer’s perspective, spanning nearly 30 successful years in the profession and 45 as a consumer.”
Bottom line, according to McMahon: “His voice adds valuable insights to the call for unity and progress in the powersports industry.”
Jayson Davis is not the only one impacted by Helene and Milton… the ripples have traveled the length and breadth of our entire industry. OEMs, aftermarket, dealers and the riding community rallied to support those in the impacted region. So many stories came flooding in and it was hard to keep up with them. Even now that the deadlines have shifted from the positive powersports people stories back salacious stories of rappers turned sex traffickers and political smears dividing the populace, for a brief shining moment, we collectively put aside our differences…
And it is paying off. Even though the camera crews are long gone, the communities continue to pull together. “Our stores will never be the same —our people will never be the same — but we’re stronger,” says PowersSports of Greenville owner/operator Jayson Davis. “We’re poorer for what we lost, but we’re stronger, and that, truthfully is a benefit.”
He adds, “A lot of people — our employees, families and customers —have experienced death, they’ve had many tragedies, but we also have each other. And as simple as that sounds, it’s an amazing benefit, because the people in this industry are the greatest people in the world!
HONDA STEPS UP IN THE WAKE OF HURRICANE HELENE
On behalf of the Honda family of companies in the U.S., American Honda is donating $500,000 in
disaster relief funds to the American Red Cross to support those impacted by Hurricane Helene. The donation will enable the American Red Cross to respond to and help people recover from this disaster across the affected region, which is home to Honda manufacturing operations and its associates. North Carolina-based Honda Aircraft is also providing HondaJet to transport humanitarian relief aid to the hard-hit areas of the region.
Honda is also offering its associates an opportunity to join the hurricane relief effort through its matching fund and volunteer programs. Honda will match eligible donations on a dollar-for-dollar basis, up to a maximum of $1,000. Additionally, the company will provide up to $200 in grants to eligible organizations when associates volunteer.
In addition to the corporate disaster recovery donation, Honda and Acura Financial Services are offering payment extensions and lease deferrals to customers impacted by the natural disaster.
POLARIS PONIES UP, DEALERS DELIVER
“While the circumstances surrounding Hurricane Helene are devastating, I could not be prouder of our employees, board members, dealers and owners showing up to help,” says Polaris CEO Mike Speetzen. “From delivering units to the Salvation Army to providing hundreds of generators to participating in search and rescue efforts, when our neighbors need us – we show up.”
He adds, “Serving our local communities is a foundational component of the Polaris Geared for Good mindset. Whether through vehicle or supply donations or volunteering, our employees, and the broader Polaris family, including our nationwide dealer network, has a long history of taking action.”
The Polaris Foundation has been donating vehicles to the Salvation Army’s Rescue and Relief Fleet for more than a decade to aid in various recovery efforts. In the aftermath of Hurricane Helene, Polaris sent five new Ranger XD 1500s to expand their fleet and further aid
recovery efforts in North Carolina, South Carolina, Georgia, Florida and Tennessee.
In addition to off-road vehicles, Polaris sent more than 200 generators, 200 quarts of oil, and several other supplies directly to North Carolina to support fire stations, and more rural mountain communities that continue to be without access to power. These efforts were supported by partners like SpaceX and NASCAR driver Greg Biffle, along with local dealer partner Interstate Cycle in Mooresville, NC.
“Our hearts go out to all the families and individuals affected by Hurricane Helene. At Interstate Cycle, we’re grateful for the opportunity to partner with Polaris and Carolina Relief to bring essential generators and supplies to those in need. We are incredibly thankful for everyone who helped make this effort possible, and to those tirelessly working on the ground.”
Other local area Polaris dealers are also acting, including Sloan’s Motorcycle-ATV, in Murfreesboro, Tennessee, whose employees are spearheading donation efforts of money, food and water. Employees will be joining forces with others to create a group of over 230 vehicles traveling to Gerton, North Carolina, to aid in providing supplies, assist in clearing debris, and provide rescue and relief.
Across the U.S., Polaris is leveraging its internal giving platform, Polaris Gives, to provide employees the opportunity to double their donation through its donation match employee program. “Watching the broader off-road community rally together and activate in support of its neighbors in need is inspiring and Polaris is proud to play a part in supporting the efforts,” concludes Speetzen.
YAMAHA REVS YOUR HEART
Donates $1 Million Worth Of Generators
Yamaha’s Outdoor Power Equipment Division announced that it has donated 500 portable generators to the American Red Cross to support those impacted by Hurricane Helene and Milton. The 500 generators, valued at $1 million, are a mix of 500 EF2200iS and EF7200DE models. Deliveries to the American Red Cross distribution facility in Greenville, South Carolina, began last week.
“The heart and soul of our entire company aches for all those affected both by such a large loss of life this storm has wrought and for the suffering and destruction that so many are still experiencing,” says Mike Chrzanowski, President and CEO of Yamaha Motor Corporation, U.S.A. “All of our products have been created for people and their families to enjoy in the great outdoors and we hope this donation will be just a step in helping all those affected to return to living normal lives as soon as possible.”
Since Hurricane Helene and Milton made landfall, the American Red Cross has been working around the clock with dozens of partners to get help to people as quickly as possible, including providing safe shelter, meals, emotional support and relief supplies for people facing unimaginable destruction.
“The American Red Cross is thankful for our longstanding partnership with Yamaha Motor Corporation, which generously donated 500 generators to assist families in areas where power restoration is challenging,” adds Brad Kieserman, Vice President of Disaster Operations and Logistics at the American Red Cross. “Together we are bringing life-sustaining power to alleviate human suffering in the aftermath of this disaster.”
LANDMASTER HITS THE GROUND AT REDNECK AIR FORCE LZ
First it was the “Cajun Navy” assisting locals in the wake of Hurricane Katrina, now with Helene (and Milton), it is the “Redneck Air Force” of locals stepping in to assist their neighbors following the disasters. Landmaster is among the latest to join in the great work being done by area dealers and redneck volunteers. Four UTVs were transported to the Landing Zone via a National Guard Chinook helicopter and have been deployed in remote areas that remain inaccessible due to the destruction.
Jeremy Gayed, CEO of Landmaster, expressed his gratitude for the team’s commitment, stating: “Thanks to the exceptionally fast work of the Landmaster team willing to come in and work on a Saturday when the plant is closed, four of our UTVs were able to make it safely to the airport in Boone, NC. It’s a joy and an honor to work alongside people who take such joy in helping others.”
Moved by the widespread devastation of Columbia City, Indiana-based Landmaster donated four of its Landmaster L7 HD (6ft long bed) utility vehicles to Samaritan’s Purse, a nonprofit organization that provides emergency relief during times of crisis, to aid communities in North Carolina that were hit hardest by the hurricane.
Recognizing the urgent need for aid in hard-to-reach areas, Landmaster’s team quickly mobilized to prepare and deliver the UTVs. Thanks to the exceptionally fast work of the Landmaster team, the vehicles were delivered to the Boone, NC airport over the weekend. By supporting Samaritan’s Purse in these efforts, Landmaster hopes to make a tangible difference in the recovery of North Carolina’s hardest-hit areas.
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Dealernews Research
By Don Musick
SIX WHEELS ON A TUB! PART IV
8X8 ÷ 2
The 2018 MY ARGO dealer show marked the 50th anniversary as the world’s leading manufacturer of amphibious ATVs. To celebrate the occasion, ARGO dealers from across the globe were invited to where it all began in Hamburg Ontario. But the celebration was more than just a golden anniversary, it was the unveiling of a completely new line of ARGO 4X4 ATVs. In partnership with TGB (Taiwan Golden Bee), Argo engineers infused 50 years of offroad expertise into the Xplorer series of offroad-capable 4X4s.
The Xplorer lineup has since continued to grow and for MY 2022 ARGO added the Magnum series of SXS models as shown below. The addition of the Xplorer and Magnum product lines to their existing amphibious 6X6’s and 8X8’s reinforces the ARGO “Go Anywhere” motto.
WE’RE GONNA NEED A BIGGER BOAT!
Between the 2018 and 2022 ATV/SXS introductions, ARGO was negotiating a manufacturing and supply agreement with Ukrainian amphibious vehicle manufacturer Sherp. Under this co-branding agreement, ARGO would release the ARGO Sherp Pro and Pro XT in 2021 as part of their commercial lineup. In 2022 ARGO would reprise their legacy 8X8 model name “Centaur” which the Sherp line would inherit.
For the 2023 model year, ARGO re-designed and reengineered the Centaur, reborn as the truck bedstyle “FlexBox” Sasquatch. The name, unsurprisingly, appears to be a salute to ARGO’s legacy “Bigfoot” 6X6 model.
Sherp was originally designed to handle the extremes of ice and snow of Siberian winters as well as mountainous terrain, swamps, lakes and rivers. And like the Sherp, Sasquatch inherits all of these capabilities. Perched on a 4X4 platform of 71” low pressure tires, Sasquatch is powered by a Hyundai 1.8Liter HO 3-cylinder 60hp liquid-cooled turbo diesel engine. Power steering, automatic transmission and independent control of wheel speed / direction enables the Sasquatch to turn on its axis in true ZTR fashion. A video of its ice and snow capabilities can be found here. Land and water capabilities here.
PLURAL OF BIGFOOT = BIGFEET?
Turns out that Sasquatch and Sherp aren’t alone! Also, with Ukrainian roots, comes the Atlas AATV. Longer than its native cousin Sherp, Atlas has the capacity to carry 12 passengers vs 5 with the Sherp Pro. It also rides
atop a 4x4 platform supported by four 65” low pressure tires. Uniquely, Atlas has actual 4-wheel steering, giving it the ability to crabwalk sideways. Power is provided by a 1.5 Liter Renault Clio 89 hp engine and matching transmission.
A little closer to ARGO’s home turf, in nearby Cowansville QC, Zeal Motors launched their AATV product line “Fat Truck” in 2019.
Fat Truck is available in 2 basic configurations; the wagon-like 2.8c model and pickup-style 2.8p (à la Sasquatch). There’s also a 2.8b which adds a dump bed to the p model.
Both models are shorter in length and height than either Sherp or Atlas. The 2.8c is powered by a 1.95 Liter Hatz 4-cylinder turbo-diesel engine @ 74 hp. The 2.8p/b models have 2.2 Liter Caterpillar 4-cyclinder turbo-diesel engines also @ 74 hp.
There is also Mini-Me version of the 2.8p, the 2.4p. Shorter again in length and height than its siblings, it’s powered by a 1.5 Liter Hatz 3-cyclinder turbo-diesel engine rated at 56 hp. All models have hydrostatic drives powering 52” tires that are controlled by joystick. Passenger capacity for the wagon is 8 and 2 for the pickups. A great video of the capabilities of Fat Truck can be found here
Continued on page 30
KERMIT APPROVED
It’s been a long road from Jiger to Sasquatch and one thing has become clear: amphibious ATVs are basically Kermit the Frog with wheels. Like the U.S. Postal Service, “neither snow, ice, mud, swamps, muskegs, rocks, rivers, lakes or gloom of night will stay these couriers from the swift completion of their appointed rounds”. Or something like that!
From his first motorcycles (a Honda S65 and an S90) when he was 16 to 50 years later, Don Musick has never stopped twisting the throttle. Although his accomplishments in the research arena have surpassed his MX career Don has over 25 years experience with major manufacturers in the Powersports and Automotive industries specializing in e-business solutions for retail distribution networks. His solution portfolio includes the development and implementation of manufacturer/dealer extranets, consumer-direct commerce portals, manufacturer/ dealer e-channel integrations as well as development of web-based sales force automation tools. For most of his career, Don has been fascinated (his wife would say obsessed) with geographic market analytics, dealer location planning and sales territory optimization. He founded Genesys Technology Solutions (GenesysTech) www.genesystech.com to develop new tools and market intelligence products to help manufacturers understand the competitive landscape of their industries, recognize opportunities and grow their businesses. A Spartan to the core, Don earned a B.S. in Physiology and PhD in Biochemistry from Michigan State University. Contact: dmusick@genesystech.com
Dealernews Research
By Lenny Sims
POWERSPORTS MARKET INDUSTRY OVERVIEW
After being the hottest segment of the market the past couple of seasons, sport UTV sales seem to have chilled in Q3. Heading into Dune Season, Sport Side-x-Sides values continue to slump in 2024. Even some of the innovations rolled out by the OEMs at the Sand Sports Super Show are facing headwinds from overstocked dealers, a lack of retail financing and, dare we say it, signs of saturation of the UTV segment across the board.
The numbers bear this out: In the side-by-side segment, Sport UTVs averaged 3.3% lower in September-October compared to July-August. They were down 4.7% yearover-year. The utility segment averaged 3.6% lower in September-October compared to July-August, and was 4.9% lower year-over-year.
Meanwhile, the Sportbike segment remains the surprise standout in the powersports marketplace. Values in the current period are comparable to 2022... and not showing seasonal downward movement that has hit the other segments. Take a look at that growth curve!
Sportbikes averaged 0.5% higher in September-October compared to July-August. Better yet, sportbikes were up 5.4% higher year-over-year in a tough election year and a return to seasonality.
Other segments predictably reflect the realities of higher inventories and reduced customer demand. Looking at motorcycles, values for the most recent 10 model years of Cruisers averaged 3.5% lower in the SeptemberOctober period compared to July-August. Worse, they were 6.1% lower year-over-year.
Dealer feedback is not overly positive as the industry continues to contend with sluggish demand and increased inventories. We do not forecast notably changed conditions through the winter months.
J.D. Power Specialty Valuation Services (formerly NADAguides) is a leading provider of specialty vehicle valuation products and services to businesses. The team collects and analyzes tens of thousands of wholesale and retail transactions per month, and delivers a range of guidebooks, web service data, analysis and digital data solutions. J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
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SEPTEMBER AWP IN REVIEW
Fall Seasonality is Here
With the riding season nearing an end in most parts of the country, the powersports industry looks forward to next year’s incoming new product release. This also signals dealers to clear out inventory that they do not need for the winter months. Typically, margins tighten, and dealers look for ways to save money during the year’s slowest retail and wholesale season. The good news is that while Average Wholesale Pricing (AWP) continued to tick downward in most segments, it feels like the bottom may have finally been reached.
September Wrap-up
As we stated last month, the stretch from August through October is the softest period for retail and wholesale pricing. For September, short-term AWP performance was very similar to long-term performance across most product segments. On-road motorcycle AWPs exhibited seasonal declines in wholesale price, while Dual Sport declined more than the seasonal norm. Year-over-year performance in the off-road segments fell across the board with continued softening in Side-by-side, ATV, and PWC. While AWP continues to follow normal seasonal trends, we expect price softening to be more muted in October as the prior 3-month comparable weakens with the inclusion of August and September numbers.
Winter is Coming
While our kids gear up for Halloween and our customers look for reduced interest rates, November and December typically see prices stabilize before turning upward again in spring. Prudent dealers, with the capital to acquire inventory, usually begin to jump back into the market in Q4, focused on buying for the spring market when prices bottom out. While this should support pricing, expect AWPs to remain soft into October. With the holidays quickly approaching, it is a great time to take advantage of OEM promotions and slightly softer pricing in the lanes. Buying season is around the corner and you don’t want to find yourself on the sidelines searching for inventory come spring. Strike while the iron is hot and the pricing is soft.
SEPTEMBER ‘24 VS. AVG OF PRIOR 3 MONTHS AVERAGE WHOLESALE PRICE CHANGE
SEPTEMBER ‘24 VS. SEPTEMBER ‘23
AVERAGE WHOLESALE PRICE CHANGE
ENCOURAGED TO JOIN ABOUT NPDA
The National Powersports Dealer Association (NPDA) was founded in 2021 and is an association dedicated to direct interaction with our members.
Our Mission Statement is for the NPDA to empower franchised and independent Powersports Dealers through special services, products, programs, education, and advocacy of Dealer views and concerns to create a professional, successful, and profitable industry.
Our Vision is for the NPDA to advance our industry by elevating Dealers to be well prepared, sustainably profitable, and exceed the expectations of a growing Powersports customer base.
CURRENTS+
SURRON TO CHARGE INTO TRADE SHOW
Plugged Into AIMExpo
Surron is set to bring their high-performance eco-friendly e-Bikes to the 2025 Las Vegas AIMExpo.
Dealers will have the chance to get an up close look at Surron’s top selling models featuring:
· High-torque electric motors for unparalleled off-road excitement
· Advanced battery technology for extended range and efficiency
· Lightweight durable frames for agile handling
· Innovative designs blending style and functionality
See the Surron display at AIMExpo for an environmentally friendly, emission-free, off-road riding solution at the 2025 Las Vegas AIMExpo, February 5-7. Visit Booth #2089
ENERGICA PULLS THE PLUG
After a decade of attempting to make a commercially viable
EV, and filling the MotoE grid for four seasons, Italian pioneer Energica has pulled the plug. “Energica Motor Company SpA, a manufacturer of high-performance electric motorcycles 75% controlled by the American fund Ideanomics Inc., announces that its Board of Directors meeting held on 14 October 2024 at 3:00 p.m. resolved to enter into a bankruptcy judicial liquidation pursuant to art. 121 et seq. of the insolvency law.” Apparently the wheels fell off when Ideanomics ran into problems.
“In 2021, with the investment from Ideanomics Inc., Energica launched the Experia model, achieving record sales volumes and revenues of €13 million, a 200% increase compared to 2021. In March 2022, Ideanomics successfully completed a voluntary takeover bid, which allowed the shareholders to transform the company into a private entity, making it more free and flexible in managing financing and agile in its growth. However, the subsequent crisis in the electric market and the decline in sector investments impacted Ideanomics, and consequently, compromised Energica’s investment capabilities.” Without funding the only apparent option was to liquidate.
“Despite the efforts from the management in actively and extensively pursuing a search for new investors – always with the aim of preserving going concern in the best interest of creditors – it has become clear in the last few hours that these alternative options are no more viable, thus leaving the company with no other choice than resolving for the opening of a bankruptcy judicial liquidation, thus allowing repayment of creditors to the extent possible from the proceeds of liquidation and according to pari passu rule and priority rankings.”
ROLL CREDITS…
In what proved to be the Energica’s swan song, the dealershipsponsored Super Hooligan team proved some points on the way out. The 2024 Super Hooligan National Championship wrapped up at COTA September 14-15 with Energica-mounted Stefano Mesa continuing to stun his ICE competition all season long. Mesa scored a brace of ninth place finishes around the long and fast 3.426-mile circuit aboard Tytlers Cycle Racing’s #137 Eva Ribelle RS KCC (Kit Corsa Clienti), showing great speed and proving the point that eBikes can compete.
“The Eva Ribelle RS KCC is a fine example of what a streetderivative electric motorcycle is capable of in closed-circuit competition and as far as we’re concerned, we’ll keep working hard to make sure that all this knowledge is transferred to the roads for all of you to enjoy on a daily basis,” said Tytlers Dealer Principal Richard Kiley. “After all, this is what racing is all about.”
His 2:17.464 set in qualifying 2 – which placed him in seventh position on the grid – would have translated in a front-row start for the #137 in 2023… as the only EV entry in a field of otherwise ICE motorcycles. Taken in context, Mesa finished the Super Hooligan Season ahead of 15 ICE riders, Energica can be proud with the incredible steps forwards made in 2024 with the invaluable support of Tytlers Cycle Racing, Stefano Mesa, the whole crew, and partners: PETRONAS iona, Siemens and Sonic Tools.
For the history books, Mesa’s quickest lap time of the weekend was a 2:17.167 logged in race two. This very lap-time would have been the fastest lap of any competitor in either of the two Super Hooligan races held at COTA in 2023. To put this into context, Mesa’s best time in last year’s historical race one, second-place finish was a 2:20.648, so his time this year has improved by almost three and a half seconds!
TAIGA GETS A LIFELINE
While BRP is looking to exit the marine market, troubled Canadian EV PWC and snowmobile manufacturer Taiga has been thrown a lifeline eBoat group. Under the Companies’ Creditors Arrangement Act, the Superior Court of Québec has approved acquisition of Taiga and its subsidiaries by Stewart Wilkinson. A family owned operation, Wilkinson’s holdings already include marine electrification leaders Vita, Evoy and Aqua superPower. According to Wilkinson, this strategic move positions Taiga to leverage significant resources and technologies to continue driving the adoption of electric vehicles in both the marine and powersports sectors.
“We founded Taiga with the mission to make sustainable recreation accessible to everyone,” says CEO and co-Founder Samuel Bruneau. “By combining Taiga’s technology and mass production expertise with the group’s leading position in marine electrification, we will achieve greater economies of scale to deliver high-performance products at compelling prices to accelerate the electric transition.”
“We are excited to support the evolution of Taiga,” adds Wilkinson. “Sam and his team have built great products and technology in challenging financial markets. The world urgently needs low carbon solutions for all forms of mobility… this transaction will allow us to continue building the best technology, team and products to propel the industry forward.”
Although terms of the deal were not announced, Stewart Wilkinson has agreed to assume and guarantee Taiga’s indebtedness to Export Development Canada (Taiga’s senior secured lender and sole interim funding provider under the CCAA proceedings). Wilkinson has also committed to provide working capital for Taiga’s business plan.
THE OTHER SHOE DROPS?
LiveWire leader Jochen Zeitz came to fame and gained a seat on Harley-Davidson’s Board back when he was with Puma… and now the EV brand is backing Puma. LiveWire charged into Berlin Fashion Week 2024 with three custom-liveried S2 Del Mars to celebrate Puma’s re-release of their F1-inspired Speedcat shoe. The event was marked by a unique fusion of fashion and motorsport culture.
“The picturesque streets of Germany’s capital city provided a perfect backdrop for this high-energy week, where fashion and culture seamlessly intertwined,” according to The Pulse — LiveWire’s in-house media house. Navigating the bustling city between shows, attendees rode the S2 Del Mar, adding a burst of energy and ensuring everyone was on time for the events.
“Puma’s styling lounge at Platte Berlin emerged as the ultimate hotspot of the week. This exclusive space brought together fashion enthusiasts, designers, and models, offering a dynamic environment to explore and celebrate Berlin’s vibrant fashion scene. Among the distinguished guests were designer Brandan Josh and model Lola-Rosalie, who had the opportunity to style themselves with stunning pieces from Berlin’s most promising up-and-coming designers.”
SHOCKINGLY FAST
Ohio State Teams With Voxan To Set Bonneville Records, Again
The Ohio State University broke a couple LSR records at the Bonneville Salt Flats. Partnering with the Monegasque Venturi Group —they have been collaborating on the design and manufacture of speed record vehicles since 2009 — the latest Voxan LSR bike blasted through the traps at 180 mph. “Four new world speed records is a fantastic gift to mark the 15th anniversary of our collaboration! Ohio State University and the Venturi Group,” Venturi Group President Gildo Pastor. “We already held five records, and we are now at nine. See you soon for the tenth!”
The 15th anniversary of their partnership saw “The University” add four more Fédération Internationale Motocycliste records to its hall of fame with world records set in the electric motorcycle category under 150 kilograms Without
MERCATO ELETTRICO
110 Volt? EICMA EV Update
Ancora opaco l’andamento del mercato a zero emissioni. Le due ruote elettriche chiudono infatti in negativo anche il nono mese dell’anno (-23,25%), immatricolando 789 veicoli. In linea il cumulato annuo, che registra una perdita a doppia cifra (-21,99%) pari a 8.098 unità…
Heading into the 110th anniversary of EICMA, the largest and oldest motorcycle industry trade show in the world, sales are a mixed bag, domestically. According to ANCMA — the trade association that hosts EICMA — the Italian motorcycle market is up for the first 9 months of 2024. September sales were +1.7 while YTD ICE motorcycle sales were 5.05% higher, registering 300,343 units… Unfortunately this buzz doesn’t seem to include eMoto sales.
“The trend of the zero-emission market is still opaque,” is the polite way ANCMA phrased it. “In fact, electric two-wheelers closed the ninth month of the year in the negative (-23.25%), registering just 789 vehicles. The cumulative annual figure was in line, recording a double-digit loss (-21.99%) of 8,098 units.”
To achieve these world-class performances, The Ohio State University College of Engineering and its Buckeye Current Team designed The Ohio State RW-5 Voxan. The Venturi Group’s engineering department, owner of the Voxan brand, provided expertise in various areas: design, suspension, battery, transmission, and optimization of settings and stability.
Venturi’s Head of engineering Louis-Marie Blondel supported the students during the design phase alongside Technical Director Franck Baldet. Blondel then took the controls of the machine to set each record with the support of Voxan’s mechanical teams, who came to assist the students.
Looking forward to 2025 and the future of micro-cross, KTM’s SX-Es are “fully charged for the future phases of e-mobility,” according to the Austrian OEM. They may look it, but these bikes are not ‘toys’ — this is the start of a new era for the next generation of riders and racers. For 2025 the KTM SX-E 5 has a water-cooled permanent magnet motor providing 30% more riding time and peak power at 5.0 kW. For first-timers, the SX-E 3 has an air-cooled motor offering a more manageable 3.8 kW. The battery on the KTM SX-E 5 is constructed of 84 lithium-ion cells housed in a die-cast aluminum casing, harnessing energy for 907 Wh — enough for two hours of a relaxed riding or 30 minutes of hardcore race conditions. The KTM SX-E 3 has 60 cells for 648 Wh. Also new for 2025, charging time has been reduced, with 0-80% capacity achievable in 45 minutes while 0-100% is possible in just 70 minutes. The external worldwide charger supplying up to 900 W can be connected to any 110- or 230-volt socket. The KTM SX-E 3 will charge from 0-20% in 20 minutes, 20-80% in 100 minutes and to 100% in 140 minutes. The 2025 KTM SX-E’s will roll off the production line in November and will be available at authorized KTM dealers in December.
HOW RAD IS THAT?
IBDs and powersports dealers have been short-circuited by Rad Power Bikes as the company announced it was teaming up with Best Buy to “expand its omnichannel retail experience.” The effort to increase the brand’s retail presence” sees 150 Best Buy stores nationwide added to the “dealer” network as well as bringing BestBuy.com online effective immediately.
“Rad Power Bikes is strategically positioning itself for sustained growth by focusing on safety, reliability and customer accessibility,” claimed Phil Molyneux, CEO of Rad Power Bikes. “Our commitment to strengthening our product offerings and broadening our retail experiences for customers ensures more people can experience the benefits of e-bikes.” Prior to bringing Best Buy into the mix, Rad had nine RadRetail locations and more than 1,200 retail and service partners across North America
“As we continue to innovate and grow beyond our directto-consumer roots, we remain dedicated to maintaining the highest standards of safety, quality and customer satisfaction, which have been key in building our strong reputation with customers and retailers large and small,” concludes Molyneux.
eSHIFTING GEARS
In addition to bringing BestBuy.com into its retail equation, Rad Power Bikes announced the appointment of industry veteran George Lee as Director of Sales. “This key addition will further strengthen and grow the company’s retail partnerships, enhancing the overall customer experience and accelerating growth”claims CEO Phil Molyneux. Lee was most recently the director of strategy & operations for Conte bike’s retail chain. Before that, he was with Specialized for eight years, most recently as global retail operations manager.
Long known for its cargo bikes and commuters, Pashley Group Limited announced the appointment of experienced and proven business leader Andy Smallwood to the role of Chief Executive Officer. Working closely with Chairman Adrian Williams, Smallwood will define the strategic direction for the Pashley business and brand, leading the team as the business embarks on its next exciting phase of evolution and growth. “I am delighted to welcome Andy onboard,” said Williams. “From my first meeting with Andy, it was clear that we shared the same passion for product design, brand integrity and company culture… as we forge ahead, his breadth of experience, strategic and commercial insight and creativity will be invaluable…”
With more than two decades in the cycling industry, Smallwood has a passion for cycling and brings a wealth of product life cycle, brand development and commercial
experience to Pashley. He is well known and highly regarded from his roles as Managing Director of Boardman Bikes and most recently CEO of Ribble Cycles. Commenting on his new role, Andy added “I feel very fortunate to have the opportunity to work with Adrian and the Pashley team, leading this historic British cycling brand into the future and I can’t wait to get started. The essence of the business is very well positioned and aligned to the core environmental, cultural, and social factors driving the long-term growth in cycling. The future is very exciting for Pashley!”
Hand-Built & British Since 1926
Now on the eBike path Pashley has been around the block Since the company was founded by William ‘Rath’ Pashley in 1926, Pashley has been dedicated to hand-building high-quality bicycles and tricycles to meet the diverse and evolving needs of its customers. “We are proud to be the longest-established British bicycle manufacturer and one of only three remaining here in the UK,” added company Chairman Adrian Williams. “Our bicycles and eBikes are not only unique in their design and quality, but also in their connection to a well-established heritage of craftsmanship and innovation at our factory in Stratford-upon-Avon.” The ePronto is a prime example of Pashley’s ability to remain relevant: “Our iconic delivery bike used by the Royal Mail for over 35 years now has had an electric upgrade.”
Built to take a powersports pounding
Three new ODYSSEY® batteries are now available as drop-in replacements for motorcycle, ATV, UTV and watercraft applications. Their non-spillable Absorbed Glass Mat (AGM) design is built to handle extreme shock and vibration, while their sealed, Thin Plate Pure Lead (TPPL) technology delivers virtually maintenance-free performance.
TRANSACTION ANNOUNCEMENT
RENEGADE HARLEY-DAVIDSON
SPRINGFIELD, MISSOURI
ACQUIRED
MEET OUR TEAM!
JANUARY 20-22
Charlotte, North Carolina
FEBRUARY 5-7
Las Vegas, Nevada
With over 900 dealerships sold and a 90% closing rate, we are North America’s highest volume dealership brokerage firm. Our experience is unparalleled and our reputation is governed by the utmost integrity and ethical conduct.
Our team is eager to connect, share insights, and explore new opportunities. Whether you want to learn more about our services, discuss potential collaborations, or get aquainted, we’re looking forward to connecting with you. See you soon!
For a confidential consultation and complimentary estimate of value on your business, please contact us:
Harley-Davidson & Powersports Division
George C. Chaconas, Senior Partner, CBI/M&AMI
Office: 813. 569. 6250 | Cell: 813. 245. 2535
Email: george@performancebrokerageservices.com
Address: 2102 West Cleveland Street, Tampa, Florida 33606
MORGAN G. SLATER
JUAN C. PARDO
COURTNEY A. BERNHARD
GEORGE C. CHACONAS
November 2024 News from YOUR National Powersports Dealer Association
Welcome to the November 2024 newsletter from the NPDA! Our Dealers and Partners have joined us in our Mission: “To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base.” We welcome you to join us as a dues-paying member.
CONNECTING IN COLUMBUS
NPDA Celebrates Successful Debut Of DealerConnect
We hadn’t even started the show and I already had two Dealers text me that they regretted not coming to DealerConnect. But it was the comments onsite Dealers and Partners that were even more gratifying. Comments like:
“This event was much better than anybody could have expected. Great job to you all!”
The inaugural DealerConnect conference exceeded expectations. Needless to say, with 2024 in the books, we’re already eager to get planning for 2025 underway. Thanks to all of our Dealer Members who helped us make history in Columbus!
To summarize our post-show statement, NPDA) and its Dealers took another momentous step forward with the successful launch of the DealerConnect conference in Columbus, Ohio. NPDA Dealers, Partners and industry guests converged on the Sonesta Downtown Hotel Oct. 20-22, to get smarter about their business and have an enjoyable experience while doing so.
“We are grateful to everyone who attended in support of our inaugural event that brought together our Association Members,” said Dave McMahon, Executive Director of the NPDA. “From legacy Dealers that have been in operation for more than 50 years to others just making their way into ownership, it’s safe to say that we achieved our goal of building connections through NPDA membership.”
SCHEDULE OF EVENTS
Sunday’s schedule kicked off with Special Presentations for early-arriving guests. Jordon Schoolmester, a Partner and Trainer at Garage Composites, got the education sessions started with a well-received powersports dealership retail Update. Attendees then gathered in the Networking Room, where 19 NPDA Partners had display tables alongside a range of food and beverage options.
On Monday, NPDA Co-Founder and Board Chairman Bob Althoff guided an Industry Leaders Summit that included the reveal of Powersports World, a newly launched and NPDA joint venture TV channel that aims to drive more customers into powersports dealerships nationwide. Rob Dingman, President/CEO of the American Motorcyclist Association (AMA), also participated in the Industry Leaders session, acknowledging the AMA’s support of the industry’s newest growth initiative and the NPDA.
The remainder of Monday and Tuesday included educational sessions delivered by more “exceptional speakers,” as one Dealer noted following the event. With breakfast, lunch and dinner being held on site, there was an abundance of networking time for both Dealers and Partners. Included in the lineup were a pair of can’t-miss offerings inside the Networking Room. An afternoon break featured local favorite Jeni’s Ice Creams, while a cocktail hour included a CBIZ Sidecar as a drink option.
“Partners and Dealers lended a hand to the association from start-to-finish to assist in making the event memorable,” McMahon added. “Initial feedback tells us that the launch of both NPDA in 2021 and the Dealer Conference in 2024 were welcomed and appreciated. We’re already looking forward to a bigger and better event in 2025.”
DON’T BE A DROPOUT, TUNE
IN AND TURN ON POWERSPORTS WORLD
The National Powersports Dealer Association has announced the launch of Powersports World, a free digital TV channel devoted exclusively to powersports content of all types. Powersports World is a subsidiary of the NPDA, the nation’s association home for powersports dealership owners. Viewers can find Powersports World on a variety of platforms, including Roku TV, Sling, Sportstribal, Chromecast, Localnow, Distro TV and more.
“This is another first for the NPDA and on behalf of our Dealers who are now part-owners of the channel via their NPDA membership, I’m thrilled to welcome Powersports World into the homes and onto the phones and devices of millions of prospective dealership customers,” said Bob Althoff, Founding Board Member and Chairman of the NPDA. “As Dealers, there’s never been such a growth-oriented mechanism to drive customers into our stores. With the support of OEMs, aftermarket brands and other companies affiliated with our industry, we’re confident that Powersports World will be yet another tool that will help Dealers become sustainably profitable.”
Powersports World is the NPDA’s joint venture with Triple-B Media and Chet Burks Productions. Triple-B Media was founded by former executives at ESPN and has launched numerous other FAST (Free, Ad-Supported Television) channels.
Scheduling and programming is already underway, and includes the following segments: Builders, Flat Track Fridays, Vintage, Instructional, Custom, Lifestyle, New Products, Movies, Racing, Documentaries and more. With the partnership in place, Powersports World will be able to stream live events related to motorcycles, side-by-sides, ATVs, scooters, personal watercraft (PWC), snowmobiles, industry events and more.
DEALER PORTAL FEATURES EXCLUSIVE
NPDA DEALER-FOCUSED
CONTENT
Don’t forget to log in to the NPDA Dealer Portal for content exclusive to NPDA Dealers and to get to know more about our Partners, pay your renewal invoice and more.
Among the newest posts is from Brightline Dealer Advisors, our Platinum Partner. Brightline, fresh off of meeting with Dealer members at DealerConnect, provides Dealers with opportunities to engage with each of their business services: F&I, Employee Benefits and Property & Casualty. Check out the Dealer Portal to download a PDF specific to each service offered.
To login to your Dealer Portal account, simply enter your email address under Username and click “forgot password.” You will receive an email with a temporary password that you can update. The Portal features members-only content, exclusively for NPDA Dealer Members. Here’s a look at some of the other recent articles that have been posted:
• Analyst provides insight on OEM’s earnings release
• Dealership announces closure (with the eight dealership closures in 2024 listed)
• Motorcycle coaching demand ‘continues to surge’: USMCA
• MSF wins nonprofit Communications Campaign of the Year Grand Prize
• Garage Composites: 3 tips to win the digital race
• Planning for 2025 starts now! LeadHelm provides 3 tips to drive success
• Get a LIFO - Last In First Out from CBIZ
• Rollick reveals digital solutions…
• And more!
October Partner Reports
BRIGHT IDEAS FOR YOUR BUSINESS
Brightline
Dealer
Advisors
Provides
Closer Look At Services Offered
Brightline Dealer Advisors is now a Platinum Partner of the NPDA, bringing additional value to Dealer members via the company’s services.
Brightline, coming off a successful NPDA DealerConnect in Columbus, serves Dealers in the following areas: F&I, Employee Benefits and Property & Casualty.
Your NPDA contact Gene Silas has provided Dealer members with a closer look at all three divisions via the PDFs that can be found on the Dealer Portal: Employee Benefits; F&I; and Property & Casualty. Cut to teh chase, click here: www.brightlinedealeradvisors.com
GARAGE COMPOSITES INSIGHTS
Tips to Win the Digital Race
By Glo Cuiffi, Garage Composites
We know that 95% of customers start their buying journey online. Unfortunately, the powersports industry as a whole hasn’t adapted to capitalize on this buying process. To win in digital you have to be:
1. First to Respond Customers who inquire about a product expect an immediate response via email and text, especially from a dealer. Studies show that companies that respond to leads in 5 minutes or less are 100X more likely to convert to a sale.
2. Best With Your Response — Your responses can’t be automatic responses anymore. Are you answering the customers’ questions? Are you giving them reasons to continue to engage with you?
3. You Have To Stick With Them The Longest — Consumers expect ongoing communications during their extended buying process. Do you have a planned cadence that you are able to measure and inspect?
Finally, you have to track all of your data:
• Who is converting?
• Where are you getting leads?
• What is your response time?
• What are the ages of your leads?
Use this data to continue to improve your performance! There is a ton of headroom in the digital space and if you don’t figure it out, your competitor will.
NPDA Dealers can contact COO Glo Cuiffi at glo@garagecomposites.com.
CHARTING A COURSE FOR 2025
LeadHelm Has 3 Tips To Drive Success
LeadHelm provides NPDA Dealers with three tips for success as we begin Q4 and get a head start on planning for the future Planning for 2025 starts now! Here’s LeadHelm’s top 3 tips to drive your success:
1) Focus on Sales Goals: Align your strategies with the evolving digital market. Our Digital Traffic Log, seamlessly integrated into LeadHelm’s software, empowers you to set and track targets effectively. Curious to see it in action? Download the template here: www.leadhelm.com/digital-traffic-log
2) Ensure Compliance: Once your sales targets are set, ensure nothing stands in your way. Meet The Campaign Registry’s guidelines by the December 1 deadline. LeadHelm simplifies compliance, from dealership registration to updating consent forms and maintaining communication protocols. Check out our latest article on TCR Compliance: www.leadhelm.com/blog/tcr-compliance
3) Optimize with Full-Service: Thrive in 2025 by subscribing to LeadHelm’s full-service plan! Available in limited capacity, this option ensures every digital lead is fully optimized. We handle lead follow-up, so you see more appointments and more vehicles sold. Learn more about our full-service plan here: www.leadhelm.com/leadfollowup
Make the smart choice to streamline operations, enhance compliance, and optimize every digital lead. The road to success is clear—let LeadHelm guide your journey. Start transforming your dealership today to step confidently into 2025!
STATE DEALER COUNCILS CONTINUE TO MEET
Interest from Dealer member in the NPDA State Councils continue to be on the upswing, with October bringing with it the debut video meetings for Dealers in Ohio and Indiana.
State Dealer Councils have also been formed in Georgia, Alabama and Tennessee, bringing the total to five states.
These meetings are an open dialogue by the Dealer participants, with both HarleyDavidson and metric Dealers coming together to put their common passion at the forefront. If we can try to overcome challenges together, that’s more efficient and effective. As we say at the NPDA, we’re better together.
Thanks to all of the Dealers who have raised their hand to manage their State Dealer Council. You are greatly appreciated by your peers.
Send a note to dave@npda.org if you are interested in being the point person for your state’s NPDA members or if you want to accept our invitation to join as an NPDA Dealer.
HISTORY IN THE MAKING
Columbus Was One For The Books!
Forgive me for still riding a high after the conclusion of NPDA’s inaugural DealerConnect. The NPDA Membership came together in epic fashion to help us make history in Columbus.
Weren’t able to join us this year? Ask your industry friends and peers who attended and they’ll be happy to tell you all about it. It’s a place where fireside (literally!) chats led to Dealers and Partners moving ahead with business decisions. It’s a place where there was likely as much talk about family and ride trips as there was about bemoaning the current retail trends for some of us — as we heard time and again from our lineup of presenters — we just have to work a little bit harder than we have in the recent past. There are deals to be made — the data shows it.
Mostly, though, DealerConnect was a place where we came together as association members to pound the drum of our mantra — we are all Partners in Growth, and we want you to spend some time with us next year at DealerConnect.
Until then, we’ll look forward to Re-Connect-Ing both on LinkedIn www.linkedin.com/in/david-mcmahon-9715b6a and at AIMExpo in February!
Dave
Dave McMahon, Executive Director, NPDA dave@npda.org; 612-226-8904 mobile
RIDE WITH US
Hosting Moto Intros At SEMA Show
The industry’s Ride With Us market expansion initiative will again host its Moto Intro experiences at the famed automotive aftermarket SEMA Show in Las Vegas. In early November, the half-hour Ride With Us Moto Intros will offer first-time riders a chance to sample small motorcycles on a designated range with the guidance of Motorcycle Safety Foundation certified coaches.
“This is a target-rich environment for potential new riders, especially more youthful ones with so many students from nearby trade schools visiting the famed SEMA Show,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “Many of our best Moto Intros, with the most enthusiastic participants, were at SEMA activations. Last year, we had 149 riders over the three days, with a 50-50 male to female split and our average age was 28, much lower than at most of our events.”
For several years, Ride With Us Moto Intros have put thousands of new riders on motorcycles for the first time. Hosting the intros at SEMA also provides the opportunity to showcase motorcycling in front of a national audience because so many people from around the country travel to the event.
AIMEXPO 2025
Laps of the Vegas Show Floor Begin Here
Guests walking through the main entrance at AIMExpo 2025 will cross the new “Starting Line” where they can map out their visits with an interactive floor plan and schedule, see some of the many new products and innovations on display, get a sample of the latest data from the MIC, grab a free coffee fueled by Dealer Rocket and even test their virtual riding skills with Moto Trainer race simulators.
“We want to make sure everyone can take full advantage of their time at AIMExpo 2025 in Las Vegas,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “There’s always so much going on at the show – new products, displays, education, workshops, and more –that we wanted to help people plan out their week so they don’t miss a thing. For 2025, we’re rolling out the Starting Line, a highly interactive feature that allows attendees to make the most of their time at AIMExpo from the second they arrive.”
The Starting Line will feature:
- Dealer Rocket, a new brand solutions provider launching at AIMExpo.
- The MIC Research Center with staff and research partners available to field questions on data and statistics.
- New Product Central, featuring the latest innovations and powersports products.
- The Garage Composites podcast booth.
- The National Powersport Auctions benefit auction for the Road 2 Recovery Foundation
- Moto Trainer simulators with virtual MotoGP and Supercross experiences.
- Custom Bike, spotlighting some of the best custom builds of the show.
- A lounge area to reset, recharge, network, and make new connections.
AMA DEALER-LEVEL MEMBER BENEFITS
u Business Member ad in American Motorcyclist with current year Business Member company logos
u Discounted advertising rates
u Consumer data from product surveys sent to AMA members
u Magazine copies to dealers including member information
u Encouraging AMA organizers/state chapters to use dealerships for meeting places (bring more people to the dealers)
u Connect dealers to clubs/organizers for local events
u Dealer listings on the AMA website
u Right to display AMA Business Member logo with year on website
u Window cling acknowledging membership
Apply here https://form.jotform.com/amatech/business-member-app For more information contact Michael Kula at mkula@ama-cycle.org • (949) 466-7833 or Alex Boehm at aboehm@ama-cycle.org • (310) 662-1724
THE POWERSPORTS INDUSTRY ROCKS!
Disaster Response Led By Us
By Don Amador
Honda donates $500,000 for disaster relief and matches associates’ contributions; Polaris ponies up and local dealers deliver aid; Yamaha charges into relief efforts with $1 million worth of generators; Landmaster teams with Redneck Air Force to drop UTVs into hot LZ… the headlines have been dominated by the powersports industry rallying to the cause in the wake of the recent hurricanes. However, this is nothing new for us.
From flooding to catastrophic wildfires, the powersports industry has a long history of stepping up to support local communities devastated by natural disasters. Nowhere has that been more on full display than in their initial and ongoing response to Hurricanes Helene and Milton.
Having served as a member of the emergency wildfire response team in Northern California, I have been closely monitoring the important role the greater powersports community plays — including Polaris and American Honda. The OEM efforts, combined with heroic acts of volunteerism from UTV/ATV clubs and local fire departments, have had in serving families pummeled by a 1,000-year flood event in North Carolina and several other states.
Powersports vehicles and products are being used by a long list of disaster relief organizations and agencies including, but certainly not limited to; the American Red Cross, Salvation Army, U.S. Military, Samaritan’s Purse and numerous other non-profits and service organizations to effect ongoing rescue and recovery operations.
As winter conditions start to besiege communities in this flood ravaged region let’s remember our brothers and sisters battling to rebuild their lives. Today — and for the months/ years ahead — it is important for us to join the national relief effort.
I am not going to make a list of worthy causes but rather suggest that you watch the live feeds and posts from victims and workers who are sharing what is happening. Listen to your heart and if possible, make a few donations to efforts that move and inspire you. I know many of you have already risen to the challenge and thank you in advance for that critical support so needed by families who have lost everything.
You all rock!
Don Amador has been in the trail advocacy and recreation management profession for over 33 years. Don is President of Quiet Warrior Racing LLC. Don serves as the Western States Representative for the Motorcycle Industry Council. Don is Past President/ CEO and current board member of the Post Wildfire OHV Recovery Alliance. Don served as a contractor to the BlueRibbon Coalition from 1996 until June, 2018. Don served on the California Off-Highway Motor Vehicle Recreation Commission from 1994-2000. He has won numerous awards including being a 2016 Inductee into the Off-Road Motorsports Hall of Fame and the 2018 Friend of the AMA Award. Don served as the government affairs lead for AMA District 36 in Northern California from 2019 – 2023. Don is a Core-Team member on FireScape Mendocino. Don is a contributor to Dealernews Magazine. Don writes from his home in Cottonwood, CA.
WHEN TRAILS CLOSE
Confessions Of A Customer®
By Eric Anderson
THE INDUSTRY PIPELINE
How To Be A Better Plumber
Sales pushes. Marketing pulls. The trick for manufacturers and service providers is to coordinate the two so they synergistically work together. Many startups or newcomers who are Going to Market (GTM) often forget this obvious rule and mistakenly focus on one without the other. All “push” can be a waste of manpower. All “pull” can be a waste of money. The main object of success is to maintain a constant flow of products (or service) through the pipeline from left to right to build consistent supply and thus… trust.
Synergize and time your sales (push) and marketing (pull) programs.
Selling requires training. Train the distributor and its reps before it can sell. Train the dealers and their staff before it can sell. Even train the end consumers at special events or on video before it can sell. Yes, you will have to sell your product as much as 3 or 4 times to initiate and then keep the products moving through the pipeline. It’s not easy particularly when you have something so new you must change the way the market thinks. Innovation and disruption take some “behavioral modification” of the market before you can sell and they will be ready to buy. How do you do that? Market!
Marketing requires building awareness. This includes advertising, public relations, product placement, and excellent branding. Many new companies or product developers think their device or software, or service is the best thing since sliced bread and the market will throw money at them. This is called “Inventor’s Syndrome.” Because it was “your idea” and is innovative “in your mind” does not necessarily mean the market is ready to accept it instantly. There are well established competitors and “burned in habits” out there which will have to be displaced or reprogramed. There are minds which must be changed and that takes more time (and money) than most predict. And there are distribution channels which must be navigated. Get a map, then plan your route and strategy of pushing and pulling your product or service through the industry pipeline.
The powersports industry overall requires 1000s of business transactions to take place before and after the new unit sale. Consider all the business transactions it takes to design, develop, plan, manufacture, ship, warranty, service and sell a new unit — it staggers the mind. Selling that unit inside a dealership represents only one of those transactions. Then comes the aftermarket transactions. Yes, 1000s more of them related to apparel, lubricants, tires, performance accessories, distribution, freight, and another 1000 widgets we all need and want to personalize our machines.
The blue arrows show the number of times you need to sell your product or service using the traditional 2-step distribution model. The gold arrows show only a fraction of all that needs to take place chronologically along the industry pipeline (moving from left to right) to reach the end user. Some of you will “skip” parts of this traditional pipeline if you skip the distributor (dealer-direct) or skip the dealer (consumer direct). You still, however, must maintain the correct balance of push and pull to become successful no matter your business model. Should you end up relying on one more than the other you will end up clogging the pipeline. A typically under budgeted company will focus on pushing sales, but without any suction aided
List your sales efforts and expenses next to your marketing efforts and expenses. Do they align?
by marketing, the sales force will end up pushing rocks up a hill. Alternatively, a company which only markets without “asking for the sale” will also end up with a clogged pipeline.
Call a plumber. If you don’t know where or why the “clog” is happening, hire a professional to help show you how. Zero in on the exact issue and solve it to enable product to once again flow smoothly. It may be as simple as balancing out the sales pressure with the marketing suction. It is necessary to have both so budget for it in advance. Dealers and consumers want to know you are a legit company in this present world of scams. People like to learn about you and your
brand from several trusted sources, both paid and organic. And then there is the world of “discovery” — make it exciting and easy for your market to find you on their own, then it is their idea to buy instead of yours.
The pandemic brought new challenges in the form of broken supply lines. We are now over that issue, but it seems some OEMs oversupplied their dealers — too much push and not enough pull. The pipeline got out of balance and now many are paying the price in reduced sales and increased flooring costs. Now would be a great time in our industry to think in terms of the 3rd Option — build a bigger pipe!
DUNE MARKET NOT DEAD YET!
Sand Sports Super Show Is Alive And Well!
Seems like every other news item in the trades has been about an election cycle slow-down, a V-Twin dealership shutting down, an OEM’s stock dropping double digits or another EV brand short circuiting… however the Sand Sports Super Show team missed the memo. In fact, the experts have been saying that powersports is experiencing a “return to seasonality” after the crazy COVID bubble finally burst…
And that is just fine by the Sand Sports exhibitors and attendees alike! The show marks the official kick off of “Dune Season” and starts the clock ticking on the UTV takeover, trips to Moab and the ballyhooed Halloween bash in Glamis! “Each September, hundreds of exhibitors and thousands of attendees come together at the Orange County Fair & Event Center in Costa Mesa for the biggest and most exciting dune and dirt sports EXPO in the world,” claims event promoter Bonnier.
While exhibitors and market analysts will be on the lookout for Bonnier’s full forensic report including marketing activity, buyer demographics and behavior, future purchase intent and overall attitude and experience at the show in the coming months, we will cut to the chase. Attendance was up! Aftermarket innovations were rolled out in record numbers and plenty of duners are looking forward to unplugging from the social media doom and gloom and the divisive campaign nonsense and just going duning!
We also saw the industry respond to the opportunities presented by the targeted event: www.youtube.com/watch?v=tyn_iWENq1U
“What a great weekend at the Sand Sports Super Show,” says Denago Powersports National Sales Manager Johnny Hayes. Rather than shying away from spending money at a show, Denago stepped up as sponsor and doubled up on the products displayed this year. “We celebrated our 1-year anniversary of the launch of Denago Powersports. It was a great show for us and generated a ton of interest with consumers. I can’t wait to return next year with even “bigger” new and more exciting products. Stay tuned!”
“The Sand Sports Super Show wasn’t just a win for us—it opened doors for new dealer partnerships. We made real connections with real companies who saw the value in our products. These relationships are going to take Dirtbag Brands to the next level, and we’re ready to dominate the UTV market with their support.” — Josh Salazar Dirt Bag Brands
“We’re thrilled to announce the launch of a brand-new product line for Polaris RZR at the Sand Sports Super Show,” says Ross Berlanga, Marketing Director for TMI. “S4 showgoers were the first in the world to see TMI’s first foray into the offroad world. Although this represents a new focus for TMI, it is not their first foray into the SoCal scene — TMI Products, Inc. was founded in 1982 when the Tuccinardi brothers began producing VW Bug door panels in the garage of their family home in Torrance. Berlanga was also the creative director behind DragonFire Racing back in the day. He even designed the Dealernews logo we use to this day! So when Ross says this is a big deal, you better believe it.
We saw new players like TMI making the leap from rods and customers to RZRs, established players like DragonFire
returning and the dealer pavilions filled once again. Our seat of the pants suspicions from standing shoulder-to-shoulder at the Hammerking Productions Proving Grounds (the same folks who handle King Of The Hammers and King Of The Motos in the high desert) were confirmed by the official tallies from Bonnier.
ATTENDANCE: With 34,400+ folks packed into the wekend event, the Sand Sports Super Show grew in attendance compared to 2023. Enthusiasts were largely regional, however, a growing percentage of attendees came from out of state.
EXHIBITORS: The Sand Sports Super Show featured more than 400 exhibitors. There were in excess of 660 customized SXS vehicles throughout the OC Fair & Event Center.
IMPRESSIONS:
• Print Ads
• Radio
• Outdoor Billboards
• Streaming Audio
• Traditional Television
• OTT
• Geo Targeting Mobile
• Social Media
• Email Subscribers
15.2 Million+
BOTTOM LINE:
Priceless for the off-road industry!
Introducing the Quadboss QBT889 Loose Terrain Tire –engineered to conquer the toughest terrains and take you places you’ve only dreamed of. Whether you’re navigating through mud, sand, rocky paths, or hardpack, these tires have been rigorously tested to ensure superior performance every time.
Why Choose Quadboss
QBT889?
• Unmatched Versatility: Perfect for all types of terrains, from your favorite trails to uncharted territories.
• Proven Performance: Extensive testing in diverse conditions guarantees reliability and excellence.
• Dependable Durability: Built to withstand the elements and keep you moving forward.
DRT DOES S4 SEGWAY BUILD
Since SoCal-based UTV experts DRT Motorsports stepped up as the presenting sponsor for the Sand Sports Super Show, it made perfect sense for Segway to partner up with them to present something truly special at S4 2024. In the latest episode of Segway’s Shop Talk, Jake McGeorge stops by the DRT Motorsports booth to take a closer look and dive deep into the stunning build they put together for the show. Segway Powersports, DRT Motorsports and other industry partners teamed up to create this build to showcase all the aftermarket parts available for the Segway Villain SX10.
“After months of hard work, it is incredible to see the DRT Motorsports built Segway Villain in person,” says Segway, Marketing Director Gabriel Cruz. “This truly is a testament to the customizability of these machines, and we are incredibly grateful to have amazing aftermarket partners in the industry like DRT who are developing parts and accessories that allow Segway customers to make their machine truly one of a kind.”
“Our mission was to build the ultimate Segway Villain for the biggest SXS event of the year,” adds Landon McMath, President at DRT Motorsports, “We combined DRT accessories, custom in-house fabrication and many great industry partners’ products to build a truly unique SXS on a great vehicle platform. We couldn’t be happier with how this project came together and are thankful for Segway’s support.”
GETTING LOOSE AT S4
QuadBoss rolled out its latest tire innovation, the QBT 889 “Loose Terrain Tire” at the Sand Sports Super Show. “We designed our new loose terrain tire to meet the needs of a huge part of our customer base,” said QuadBoss Brand Manager Aaron Whitney at the Sand Sports Show. “Loose surfaces make up a lot of our riding time, so we’re confident that off-road riders will appreciate the traction and stability in the QBT889s.” QuadBoss’ QBT 889 tires are available in five sizes that fit the most popular side-by-sides, including the Can-Am Defender and Polaris RZR. They are now available through Turn 14 Distribution.
SITTING PRETTY
TMI Products, the leader in custom automotive interiors, was sitting pretty at the Sand Sports Super Show announcing a full catalog of products for Polaris RZR customers… No surprise seats were the headline act for the unveiling. The company’s front and rear suspension seats for RZRs are engineered to deliver the highest level of comfort and protection. Starting with technology derived from helicopter seats, TMI went with a webbed base. “While more labor intensive to manufacture, the webbing does a much better job at damping and distributing loads to better protect the spine from those big impacts,” explains TMI Director of Marketing Ross Berlanga. Explore the TMI Products Off-Road offerings at: www.tmiproducts.com/powersports
THE DENAGO DIFFERENCE
Pink packages for your models? That is definitely different! Denago made its debut at S4 in 2023 so the one-year anniversary was pretty special for the brand. Since that time several hundred dealers across the country have made their own discovery. “Here we go again, get ready for the Sand Sports Super Show 2024 in Costa Mesa California,” says General Manager David Garibyan. “We are super excited to celebrate our first anniversary of Denago PowerSports. I am super proud of my team and how much we have accomplished in this one year.”
GOING TO THE SOURCE!
“As an off-road enthusiast, my aim with the Segway Villain build was to create something both exciting and practical for the end consumer,” says UTV Source’s Rick DeWeese. “Every detail was crafted with functionality and practicality in mind, ensuring this vehicle not only stands out but also showcases the realistic potential of the Segway Villain platform.” Segway Powersports collaborated with UTV Source to showcase innovative accessories from a variety of brand partners. including KC HiLiTES, Rugged Radios, TMW, DRT and PRP for the S4 2024 build. “Working with partners like UTV Source on projects like this helps create a unique brand experience for events like Sand Sports Super Show, says Segway Marketing Director Gabriel Cruz. “As well as serving as a testament to our willingness to adapt to the ever-changing consumer demands.”
DIRTBAG BRANDS BACK FOR MORE AT S4
The unique UTV innovations continue to come from Dirtbag Brands. Just in time for S4, the Dirtbags release a Rotopax mount made specifically for the profiled ROPS found in everything from Kawasaki’s new Ridge to older Can-Am Commanders, Defenders and Mavericks. The Pro-Fit (rhymes with profit) compatible mounts mean that just 2 part numbers fit 100% of the cages on the market, notes Head Dirtbag Josh Salazar.
ATTURO FLASHBACK
Speaking of Flashbacks, Dealernews went to the SEMA show for the scoop when Atturo first entered the UTV market, now they are a major returning player at the Sand Sports Super Show. Plenty has changed in the past couple of years, but what hasn’t changed one iota is Atturo’s exclusive Trail Hazard Guarantee. UTV tires aren’t getting any cheaper and are a big investment to any build, concedes Michael Mathis, President of Atturo Tire. “If one of our Trail Blade SXS tires is popped on a rock on the trail, we will replace it. No other brand stands behind their UTV tire like Atturo.” For more information on the Trail Hazard protection program, be sure to visit Atturo’s website: atturo.com/product-group/powersports-utv
#RIDE4ROBERT
In a fitting tribute to an industry pioneer, the industry gathered at Glen Helen Raceway in October to share a last ride for 6D Helmet innovator Robert Reisinger. Orchestrated by Road2Recovery, the ride day saw a tremendous swell of support from the industry on the track. The who’s who of moto gather to ride, participate in clinics and most importantly remember Robert.
“All proceeds go to Road 2 Recovery in benefit of Robert’s end of life expenses and a scholarship fund we’re working on in Robert’s name that will benefit injured athletes seeking educational support post career ending injuries,” notes 6D CEO Bob Weber. And the industry stepped up. Legends and industry pros like Doug Dubach, Kurt Nicoll, Jeff Emig, David Pingree, Kris Keefer, Blake Savage, Bob Weber, Ricky Johnson, Jessy Nelson, Colt Nichols, Ryan Villopoto and Clayton Roberts were joined by special guest Jeremy McGrath.
Reisinger, a visionary and pioneer whose contributions to both the motocross and mountain biking communities will resonate for generations, was well loved and respected. “Robert was more than just an innovator — he was a racer, an engineer, a family man and a friend,” says moto historian and MTB Hall of Famer Zap Espinoza in his salute to Reisinger.
But beyond his professional achievements, Robert was a man who valued family, friendship and community above all. His warmth, generosity and unwavering support for those around him defined his legacy as much as his innovations. Whether on the track, in the workshop, or at home, Robert’s spirit of excellence and compassion was ever-present.”
Robert leaves behind a lasting legacy, not just in the products he created, but in the lives he touched. He is survived by his son Nicholas, wife Kristina, his father, and four siblings, who, along with the countless friends and colleagues who knew him, will forever cherish the memories of a man who truly lived life to the fullest.
ABOUT ROAD 2 RECOVERY:
The Road 2 Recovery Foundation is a 501 (C) (3) nonprofit organization founded to help professional AMA licensed professional motocross/supercross members and action sports professional athletes with financial assistance if they sustain career-ending injuries as well as providing motivational, emotional, and spiritual support to these individuals and their families. Even if you missed the Ride4Robert, you can still contribute in his memory: www.road2recovery.com/ride-for-robert
Michael Lieb of Canvas MX, Bob Weber and Scott Boyer. Chris Stangl (FXR) talking to Jason “Fonzy” Fontes (Fasthouse). I think they are throwing gang signs at each other.
VALE ROBERT REISINGER 1960-2024
On May 17th, 6D Helmet co-founder Robert Reisinger succumbed to injuries he sustained following a high-speed crash while racing his motorcycle at Glen Helen Raceway. Most recently 6D and Road 2 Recovery hosted Ride4Robert at the end of October (see Press Pass).
As we remember Robert, we think of him in many facets of life. First and foremost, he was a racer. In the late 70s, he was a top pro rider on the fast-paced So. Cal motocross circuit. Not only was he good enough to earn factory support from Kawasaki to compete on the national circuit, but they also relied on his technical prowess for the important R&D role of developing their production bikes.
By the late 80s, a new type of two-wheeled competition was surging in popularity as the mountain bike revolution had arrived. Robert wasted no time in applying all that he learned from racing motocross, as well as a degree in manufacturing engineering he earned from Cal Poly San Luis Obispo, to develop some groundbreaking technology for the pedal pushers.
It was in 1991 when he rolled the first edition of his ProStop disc brake and Suspender inverted suspension fork into the offices of Mountain Bike Action Magazine. The editors were immediately impressed with the advance in both braking and suspension technology that had never been attempted in cycling.
However, despite the advanced steps that his front-end components made in the sport, Robert realized it was the hardtail production mountain bikes of the day that were inhibiting riders from realizing the true performance advantage of his moto-inspired components. For this dilemma, he already had a solution which, once unveiled, would again change the face of what a mountain bike would not only look like but, more importantly, how it would perform.
With the sport of mountain bike racing growing in worldwide popularity, and the courses becoming increasingly rougher and faster, there existed only a handful of bikes that rose above what the big-brand mountain bike companies were selling. Among these modern bikes that borrowed more from a motocross bike than a traditional bicycle was Robert’s purpose-built Mountain Cycle San Andreas. With its massive aluminum monocoque frame, elevated chainstay, and bolted-on seat pod, Robert’s wild creation looked unlike any other bike of the day.
Eventually, Mountain Cycle grew from a one-man startup to an established bike brand that employed 30 people in the American manufacture of the innovative bikes. In addition to refining the San Andreas with longer travel suspension for downhill and dual slalom racing, Robert also developed new models for cross-country riders as well. In every venue of mountain bike competition around the globe, there were racers battling for podium positions wearing Mountain Cycle jerseys.
Eventually, Robert sold his bike brand to a larger company in need of mountain bike technology that they were unable to develop themselves. With the task of running a company behind him, Robert was now free to move on to a host of other projects that captured his keen mind for engineering and development.
As much as his mountain bikes earned their place in the history books, it wasn’t until 2011, when he was approached by another former pro motocross racer, that Robert’s innate talent for design truly changed the world as we knew it.
That was the year when Bob Weber approached Robert with the idea for a new helmet design that would usher in a combination of rider safety and performance that had never been previously achieved.
With its signature Omni-Directional Suspension system, which Robert helped engineer, 6D Helmets altered all that was previously known in providing breakthrough head protection. In addition to the improved performance features, for Robert the goal at 6D was to simply provide a higher standard of safety not only for dirt bike riders like himself but for all forms of two-wheeled competitors and enthusiasts.
Between his interests in bicycles, motorcycles, and even aeronautics, Robert was the rare individual who foresaw the future of new technologies before they arrived.
To be sure, through all the facets of his life, it was his commitment to family and friends that always took precedence and for which he should be remembered most. Robert was as fierce a competitor on the track as he was a friend off it. His smile and readiness to aid fellow riders with technical advice will be the legacy for which his co-competitors will fondly recall.
Robert is survived by his son Nicholas, wife Kristina, his father, and four siblings.
As testimony to a life dedicated not only to improving the world of sport in a variety of ways but more so the safety of so many motorcyclists and cyclists that he never knew, we kindly ask you to offer your support for his family in this time of need.
Words by: Zapata “Zap” Espinoza zapbikemedia.com
Click here to donate: www.road2recovery.com/athlete-causes/robert-reisinger
WELCOME TO THE CLUB, BRP
By Joshua Lawhorne, Delta Powersports
Iam sitting in an airport on my way home from the 2025 Can-Am show. BRP is a company that I have done business with for over 25 years. I will be the first to tell you, it has had it’s ups and downs!
A major transition in the way the company conducted business with its dealers came about in 2003 when recreational products separated from the Bombardier company. Once again, the company fell into the hands of the Bombardier family as well as some financial investors. From that time forward, the company got its original heartbeat for recreational products beating again.
BRP made another significant move by appointing José Boisjoli, a passionate recreational rider and leader, to be the president and CEO of the company.
Now, 50 shows later, give or take a few, I am headed home encouraged that leadership still wants to do what is right for the dealers and the company, even when it does not mean more immediate finances. The OEMs that are in this industry with the dealers (partners, customers) for the long haul will always win over the shortsighted OEM.
José Boisjoli spoke to the dealer network during some currently difficult times, and then he spent the next two days on the floor completely accessible to the dealer network to hear what was happening in dealerships across the world.
If you want to be involved in a successful company, look at the leadership and how they handle adversity and link up with that company.
I am sure the Powersports industry will have future ups and downs, but I am glad the BRP sign is hanging outside my dealership!
This was three days well spent. If you were at the show, how did you feel afterward?
I am the Owner and CEO of Tanana Adventure Sports LLC DBA Delta Powersports. We are a full line Honda, BRP, Polaris and Stihl dealership serving the Delta Junction area as well as all of Alaska. We are also a GSA dealer and have extensive experience working with the Federal and State governments as well as many other commercial entities. If you are interested in joining our team - shoot me a message. We are always looking to add to our team.
