Brenda Stiehl Production Manager brendastiehl@dealernews.com
John Murphy Publishing Consultant johnmurphydn@gmail.com
Dealernews Magazine 3250 Knoll Dr. Columbus, OH 43230 www.dealernews.com
World’s Luckiest Man
By Bob Althoff
JOIN, or DIE.
More than 270 years ago, Benjamin Franklin was Publisher of the Pennsylvania Gazette. His passion for uniting the nation led him to run an image of a severed snake depicting eight of the British Colonies then under threat of the French. Franklin’s message was simple: “Join or Die” — as profound a message today as it ever was!
In later years, the Join or Die cartoon has resurfaced on important occasions. The emblem reappeared in colonial newspapers during the Stamp Act crisis. Versions of the snake cartoon appeared in newspapers throughout the Revolutionary War, served as the inspiration for Gadsden’s equally iconic “Don’t Tread On Me” 1775 flag and the snake cartoon was used by both sides during the Civil War.
Franklin’s image was later referred to as the greatest political cartoon in history. At the time, however, it reflected a dire threat. Today, I find myself in a position strangely parallel to Publisher Franklin. It is not the French, but existential threats from the global economy, tariffs, PFAS and similar foes. In place of the Pennsylvania Gazette, we have Dealernews and instead of a hand-cranked printing press with a woodcut cartoon, we have the National Powersports Dealer Association with its new communications channel.
The NPDA was formed to serve its Dealers and our Industry by promoting sustainable growth. We caused Powersports World to come into being believing our mass media sharing of all that is good about our sport could inspire, entertain, invite new customers and unite our entire industry!
A big undertaking? Certainly! But believing we could pull together our O.E.’s, our Aftermarket and Dealers would guarantee our success — well, here we are! Is this a Join or Die moment? No one can foretell our fate. One thing is for sure: It is a Join & Thrive moment. Together, we are unstoppable!
P.U.R.E. is the association’s hallmark — Promote, Unite, Represent, Educate and it applies to the powersports network:
Promote the channel (and the Channel will promote you!)
Unite around the task to nurture the content creators. Our Bruce Brown; our Warren Miller; our Influencers deserve to see their art widely consumed. And they need to be fairly compensated for their work.
Represent our fun, family, friendship and inclusiveness.
Educate that safety training, high tech gear and a warm welcome mat invites those who will join us.
There is definitely more work to do. Important work. Work that we should joyfully undertake. To that end, this issue is dedicated to bringing us all together in order to form a more perfect union… and launch a network. As you read the cover story, consider how you might JOIN.
It sure beats the alternative!
BOB
Editor’s Note
By Robin Hartfiel
CALL OUT!
Welcome to another AIMExpo! Your industry’s trade show rolls into Las Vegas and its second decade with a record number of exhibitors, more features, expanded educational offerings and a renewed energy. We are still here after the slings and arrows of misfortune assaulted that powersports industry (and the real world) in 2024. It has been a wild ride! But now the real work begins.
With the old guard like Malcolm Smith and Mary McGee riding off into the sunset and the new players like Christy LaCurelle taking leadership roles, once again we find our industry at a crossroads. Existential threats like the economy, tariffs and PFAS, the shaking of our OEM foundations from Arctic Cat, Harley and KTM to the burgeoning trend of family dealerships closing and walking away from our industry rather than finding a buyer or selling to the employees...
Somebody needs to do something!
Rather than being a call-out, Bob Althoff sounded the call to arms with a “call-in” approach in the January issue. NPDA, MIC, AMA, OEMs, PRA and the entire alphabet soup of industry supporters need to come together to cook up some “chicken soup” to cure what ails us.
“Growth cures all,” says Dr. Althoff in his prescription for our industry’s future health. Re-read his RX in the January issue and answer the call! issuu.com/dealernews/docs/issue_1_january_ b15861b8a17f20/6
In case you didn’t know, Bob’s term as chair of the National Powersports Dealer Association ended in January and he passed the gavel onto fellow Dealernews cover dealer and visionary Bob Kee. I would like to thank Bob for the leadership and “the ask” that we all do better. There would be no Dealernews and its quixotic quest to cover “dealer news” without him “saving the magazine from the scrapheap of history.”
There would be no NPDA without his force of will, foresight and fundamental belief that we are better together... And there would be no Powersports World path to future success without his drive and determination. Dare to dream the impossible dream!
Words fail, but from the bottom of my heart, thank you Bob Althoff!
Looking forward to having you answer the call and can’t wait to see you at AIMExpo in Las Vegas with a printed copy of Dealernews in hand!
Former Editor-in-Chief and publisher of Dealernews circa 1990-2003, Robin returns to the magazine. In addition to having been instrumental in creating the Dealernews Top 100 program (still the industry’s ultimate accolade for a motorcycle dealership), Hartfiel has worked for most of the B2B publications in the Powersports arena. Prior to the trade side, he worked as a beat reporter for a local newspaper and was an editor of publications ranging from All About Beer to VW Trends.
NEW MODEL REVEALS
BOOTH 5096 / FEBRUARY 5, 2025, 9:30AM
WE ARE BETTER TOGETHER!
Glad to see Dealernews still around and Robin Hartfiel keeping us all informed! Best wishes to the entire Powersports Industry for 2025. Great people delivering great products to encourage family and community experiences. Would love to see a National Plan to grow the industry with Motorcycle Industry Council representing the manufacturers & distributors (all of them) and the National Powersports Dealer Association representing the retailers. Once a majority of members are represented in these two organizations, with representative boards; they could find common ground and work together to grow the industry. There was (maybe still is) a push for dealers to join MIC but my belief is there are too many conflicts with suppliers for that to work. Having a good Supplier - Retailer relationship is key to growing both; but in some cases, an OEM can grow profits with lower sales and less dealers; so, I believe it’s key to keep the representation separate and working as a team.
Michael Jackson, Owner MacGyver Solutions, Inc, MotorcycleDealer.com & SF Veteran Pinehurst, NC
KTM KONUNDRUM
To be quite frank, I was caught offguard by the initial reports regarding KTM’s financial status. The Business World often works in strange and unique ways, so the future of KTM is somewhat clouded at this juncture in my humble mind. Not being close enough to really make any serious comments I’ll refrain from offering any opinion at this point. I will offer that at 76 years old my riding/racing career started on Pentons then onto KTM for many enjoyable years. Further, I’m extremely hopeful the leaders at KTM will navigate the waters ahead to secure a solid future of the Iconic Brand and the continued support of their many customers, Team Riders and event sponsorships. Our powersports Industry needs a healthy KTM!!!
David Asher, Retired Goodyear, AZ Via Facebook
HARD WAY TO MAKE AN EASY LIVING…
The Motorcycle business has never been easy. It’s passion that drives these shops, not cubic dollars. The silent internet is taking its toll as well. I see manufacturers going direct in the future. Sad to see either way.
Randy Riley Brooklyn Center, MN Via Facebook
SCOT HARDEN +1
Scot Harden’s article highlighting the events that Harden Offroad produces, does a great job of reflecting on the camaraderie and sense of family that rallies, and other non-competitive events provide. With the help of former Top 100 winning dealer Rayce Guthrie, and Roy Garrett along with members of the Stoney Lonesome Club ( stoneylonesomemc.com ) we started the Buffaloe 500 back in 1988. It has brought many people from all over the country together for fun and riding motorcycles. These kinds of events do a lot for the family of motorcyclists. Click here for more on the Buffaloe 500: stoneylonesomemc.com/RacesEvents/Buffaloe-500
Rick Dorfmeyer, RSM
SSR Motorsports Yuma, AZ
DOES ARCTIC CAT HAVE
9 LIVES?
Back in the December issue, we ran Textron’s bombshell announcement that it was “making workforce reductions” across its powersports business unit — Arctic Cat: issuu.com/dealernews/docs/issue_12_december_17fc57516ea6fe/72
The other shoe dropped on December 18 when Textron announced it was “exploring strategic alternatives” regarding the future of Arctic Cat (see attached). Concurrent with the “Dear Valued Dealers” letter, Textron filed the following paperwork with the SEC:
Textron, Inc.––parent company of Arctic Cat––today filed form 8-K with the Securities and Exchange Commission (SEC). A form 8-K submission is required by publicly traded companies to announce significant or “material” events that shareholders need to know. Form 8-K is intended to disclose timely information allowing shareholders to react.
The Textron filing reads:
Textron Inc. is pursuing strategic alternatives for its Powersports product line within the Industrial segment’s Textron Specialized Vehicles (TSV) business. The consumer end market demand for powersports products continues to remain soft. As a result, and in conjunction with its annual operating plan process, TSV has begun to pause production of its powersports products as Textron’s management reviews strategic alternatives for the business. Upon completion of limited production runs to satisfy customer commitments, production of TSV’s powersports products will be paused indefinitely in the first half of 2025.
As a result of these developments, on December 18, 2024, Textron management approved additional actions at the Industrial segment under Textron’s 2023 restructuring plan. Total pretax special charges related to the 2023 restructuring plan are now expected to increase from the previously announced range of $165 million to $170 million to a range of $190 million to $205 million. The increased charges of $25 million to $35 million are related to contract termination costs associated with the powersports production pause. These charges will be recorded in the fourth quarter of 2024, with additional cash outlays of $25 million to $35 million expected primarily in the first half of 2025. We expect the plan to be substantially completed in the first half of 2025.
In addition, due to the indefinite production pause, the Company expects to incur an inventory valuation charge in the range of $30 million to $40 million to write down production-related powersports inventory to its net realizable value.
The inventory valuation charge discussed above is expected to reduce Adjusted earnings per share for 2024 by approximately $0.12 to $0.16.
at time of
and subject to change without notice and obligation.
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OEM UPDATE: HONDA CONTRIBUTES
$500,000
TO SOCAL FIRE VICTIMS
American Honda Motor Co., Inc. AIMExpo Booth #7104 has been part of the Southern California community since opening its doors in 1959 and they are stepping up to support the devastated region. On behalf of the Honda family of companies in the U.S., Honda is donating $500,000 in needed disaster relief funds to the American Red Cross to support the tens of thousands of residents impacted by the California wildfires. This is just part of the outreach.
“The donation will enable the American Red Cross to respond to and help people recover from this disaster across the affected region, home to the company’s U.S. sales and marketing headquarters and its associates,” says Jennifer Thomas, senior vice president of Corporate Affairs at American Honda Motor Co., Inc.
In addition to the corporate disaster recovery donation, Honda Financial Services (HFS) and Acura Financial Services (AFS) are offering payment extensions and lease deferrals to customers impacted by the natural disaster. Honda is also offering its associates an opportunity to join the relief effort through the company’s matching fund program. Honda will match eligible donations on a dollar-for-dollar basis, up to a maximum of $1,000 per associate contribution.
“As a member of the Southern California community for over 60 years, Honda cares very deeply about the local community and the impact of the devastating wildfires on families and businesses alike,” adds Thomas. “We hope this contribution will provide needed relief and support to all displaced residents or those otherwise impacted by this tragic and ongoing disaster.”
OEM UPDATE: DENAGO READY TO DO WORK
The Freelander 300FI has been hitting the growing network of Denago Powersports (AIMExpo Booth #7023) dealerships across the nation and is ready to work in 2025! “Although we introduced a full range of vehicles for the Youth market at AIMExpo last year, our new Freelander 300FI was the biggest news, literally and figuratively,” explains Denago GM David Garibyan. “Despite the price-point, we have added plenty of features to this vehicle… one of them is fuel injection and it is liquid-cooled and shaft-driven so it’s basically maintenance free. It comes with a 2500 lb. winch with a synthetic rope, aluminum wheels, disc brakes all the way around, and a large TFT display.”
This vehicle comes with LED lights, adjustable suspension dual A-arms in the front, mono rear swingarm in the rear. It is automatic CVT belt-driven for smooth and seamless operation. And it has dual USB ports and a 12v outlet.” But the real value proposition is the price and warranty, according to Garibyan. “This vehicle comes with a one-year bumper-to-bumper warranty on parts and labor — it covers the majority of the items on this vehicle. As for the dealers, we offer great margins — and there’s no hold back.”
For more details or to become a Denago Dealer, contact Johnny Hayes, National Sales Director via phone (800) 2768521, e-mail johnny@denagopowersports.com
Landmark dealership changes hands, but staff stays in place. Maddie’s Motor Sports, LLC, the largest powersports dealership group in New York State, has purchased certain assets of Ithaca Recreation Sports. The purchase was finalized on December 26th and Maddie’s Motor Sports is doing a quick reset of the dealership with plans to reopen to the public on January 7, 2025. On top of the five additional
people already hired, Maddie’s will be retaining all of the staff of Ithaca Rec.
“Ithaca Recreation is highly regarded as one of the oldest and well-known powersports dealerships in the Finger Lakes region,” said Graham Marcus, Maddie’s Vice President. “They helped pioneer many local hare-scramble races and were part of the founding group that created what is now known as the “New York Offroad Association” or NYOA for short. Their dedication to the powersports industry has helped them build a strong base of loyal customers over the past 30 plus years in the area.”
The Ithaca Recreation team has worked hard over the past few decades to build a successful business, and their hard work shows in their dedicated staff and loyal customer base. They have become the place for Sea-Doo watercraft in the area.
This acquisition expands the total dealership group to six locations, including sister store Empire Powersports in Phoenix, NY. while offering 15 individual OEM lines and dozens of parts and accessory lines throughout our network. Marcus adds, “We are also excited to grow our presence in Western New York. This will be our 6th rooftop in Western New York market.”
DEALER NEWS: WHO LET THE DOGS OUT?
Local landmark Cox’s Harley-Davidson in Rock Hill, South Carolina, has been sold by Jan Cox to Carson Baker and renamed “Dog House Harley-Davidson”. The dealership will remain at its current location at 1178 Galleria Boulevard in Rock Hill, South Carolina. The Cox family’s legacy in the motorcycle industry dates back to 1961, with the founding of Cox’s Harley-Davidson of Asheboro by Jan’s father-in-law, Recil Cox. This dealership remains operational today and holds the distinction of being the longest-running familyowned Harley-Davidson dealership in North Carolina.
George C. Chaconas, Senior Partner and Courtney A. Bernhard, Partner of the Harley-Davidson & Powersports Division for Performance Brokerage Services (AIMExpo Booth #4066) were the exclusive sell-side advisors for this transaction. “In 2015, I had the privilege of representing the Cox family in the sale of Cox’s Northern Tier Harley-Davidson to Pete Eisenhauer,” says Chaconas. “Over the years, I kept in touch with Jan to see when she might be ready to sell. After nearly 20 years of ownership, she was ready to retire. It was an honor to represent the Cox family again and sell to Carson Baker, the owner of Baker VTwin2. This marks the second Harley-Davidson dealership I’ve sold to Carson. I also want to thank my partner, Courtney Bernhard, for her invaluable assistance in facilitating the sale. I wish Jan all the best in her retirement and look forward to helping Carson continue to grow in the near future.”
Carson Baker has had a passion for motorcycles since early childhood. He received his first motorcycle as a Christmas gift at age three, and his love for motorized vehicles grew from there. “I have always been infatuated by anything with a motor,” said Carson, who spent his formative years riding on his family’s 100-acre farm. After earning his degree from Coastal Carolina University, Carson worked at his father’s Chevrolet dealership before deciding to pursue his passion for powersports. In 2014, he opened Baker American Cycles in Fayetteville, North Carolina, and over the years, expanded his business through a series of acquisitions, including Baker Motorsports in Fayetteville, Battleship Cycles & Marine in Wilmington, and Bulldog Harley-Davidson in Smithfield, North Carolina.
INTEGRATION UPDATE
MotoHunt, the leading provider of dealer tools and marketplace solutions for the powersports industry, is excited to announce significant product updates to improve inventory management and customer engagement. The company will showcase these innovations at AIMExpo 2025 in Las Vegas, including Snowmobile Integration and Delisted Unit insights.
“MotoHunt is excited to be heading to AIMExpo 2025,” says Jacob Berry. “We will be helping dealers address current challenges such as aged inventory, faster sales turns and better trade-ins or purchases of used bikes. Additionally, we will showcase our DIY marketing features for Google and Meta-sponsored ads.
Just in time for the season, snowmobiles are now fully integrated into the MotoHunt platform, notes Berry. “Dealers can access local availability and book valuations for snowmobiles in MotoHunt’s inventory tools to help move aged inventory this winter.”
Dealers can now access market data on recently sold or delisted units. This feature offers insights on similar vehicles “delisted” at nearby competitors, giving dealers insight on units that are moving.
Learn more at AIMExpo in Booth #5025
THE COLOR OF MONEY: KAWASAKI ANNOUNCES CAPTIVE FINANCE PROGRAM
In a gift that will keep on giving long after the holiday season, Kawasaki Heavy Industries, Ltd. introduced a capital and business alliance agreement aimed at strengthening the business operations of its subsidiary, Kawasaki Motors, Ltd., which includes Kawasaki Motors Corp., U.S.A. (AIMExpo Booth #2105).
“A captive retail finance company is an exciting new tool that will help our dealers expand their business, grow future retail sales, and have a positive impact on our customers’ brand experience, ultimately contributing directly to the success of Kawasaki,” explains Anthony Kestler, VP of Marketing & Sales. This pioneering alliance will introduce a cuttingedge captive finance solution designed to offer dealers customized financing options and provide consumers with an exceptional purchasing experience.
Leveraging the latest technologies and tools, this innovative solution aims to streamline the financing process and enhance customer satisfaction. Scheduled to launch in 2025, the initiative will begin with select dealers in a limited number of states, with a plan to achieve nationwide presence gradually. This strategic rollout will ensure smooth implementation and broad dissemination of the advanced finance solutions over time.
The new captive finance solution will be rolled out in conjunction with existing retail finance partnerships, ensuring an effective transition for Kawasaki Dealers in 2025. “Stay tuned for further updates as we expand this innovative service throughout Kawasaki Motors Corp., U.S.A.’s national network of dealerships,” concludes Kestler.
Moto Morini USA will be unveiling multiple new models and making plenty of personnel announcements at AIMExpo, including the news former Dealernews cover dealer Don Baker has been appointed Southern Region Sales Manager for the iconic Italian brand. “It’s a thrill to join the Moto Morini team,” says Baker. “Moto Morini is a legendary motorcycle brand known around the world for their quality, performance and extraordinary Italian style. Moto Morini is on a mission and I’m here to help dealers exceed their sales goals.” Baker brings more than 25 years of experience in the motorcycle industry to Moto Morini. His impressive career includes being the General Manager of a top-producing Triumph dealership in Florida. “Don’s combination of OEM expertise and firsthand dealer operational knowledge uniquely positions him to support and elevate Moto Morini dealers throughout the southern United States,” adds Moto Morini USA capo Chris McGee. Meet the new players and see the full line of motorcycles at AIMExpo Booth #5096 or click here: www.MotoMoriniUSA.com
Heads up! The wraps came off for Kabuto’s return to the Americas at EICMA . “I’m excited to announce that I have accepted the position as director of Kabuto Americas,” says former Simpson stalwart Scott Holbrook s. “Kabuto is a famous Japanese helmet company that was founded in 1981. I’m honored to be bringing this brand’s extraordinary technology and uncompromising quality to North and South American riders. Kabuto is passionate about protecting riders and they conduct themselves with the highest levels of honor and integrity. Kabuto is a family-owned business, I have known and been working alongside them for nearly a decade. I look forward to telling you our story the next time we see each other. I’ll be at AIMExpo February 5-7 in Booth #6153. Please stop by and say hello. I look forward to seeing you out there.”
“We’re pleased to add the talented Jeremy Albrecht to our racing staff as our technical manager,” announces AMA Director of Racing Mike Pelletier “Jeremy’s extensive experience and successful career at the highest levels of AMA Supercross and pro motocross competition will undoubtedly strengthen
our racing team.” After an amateur racing career, Albrecht became one of the most successful tuners in the history of the sport. Starting as a mechanic for his brother, Joel, in 1991, Albrecht quickly made a name for himself as a tuner. In 1995, he paired with AMA Motorcycle Hall of Famer Jeff Emig for four titles — including the 1997 AMA Supercross championship. After Emig, Albrecht became the tuner for another AMA Motorcycle Hall of Famer — James Stewart. From 20022007, the dynamic duo captured seven professional motocross championships — including the 2006 and 2007 AMA Supercross titles. Following his dominant stretch with Stewart, Albrecht spent 13 years at Joe Gibbs Racing MX — spanning the team’s entire run from 2007-2020. After the MX Team ceased operations in 2020, Albrecht remained with JGR in business development, “I’m excited to be back at the races full-time,” he says. “Working with Mike Pelletier and the AMA crew the last few years has made me want to do more and help grow the sport,” Albrecht said. “I like the direction they are going and can’t wait to do my part.” Albrecht and the AMA crew will be at AIMExpo in Booth #2112
Former VP of sales for CFMoto, industry veteran Derek Jordahl is back in the saddle. A former DSM for Arctic Cat and sales manager with Polaris, Jordahl joins the team at Segway Powersports Inc. just in time for AIMExpo. “I’m happy to share that I’m starting a new position as Vice President-Sales/Aftersales and Dealer Development at Segway Powersports,” says the former CF Moto exec. See Segway Powersports US at AIMExpo, Booth #9126.
2025 LIVE NPA AUCTION CALENDAR
Continued from page 18
Race Winning Brands — AIMExpo Booth #5135 — announces the appointment of David M. Buckley as CEO. He succeeds industry icon Bob Bruegging , who will remain with Race Winning Brands as a Board Advisor, supporting the company’s continued growth and innovation. “Joining Race Winning Brands is an incredible opportunity to build on our legacy of innovation and customer success,” says Buckley. “I am committed to driving continued growth and fostering partnerships that benefit our customers, employees, and the industry. With our strong portfolio of established performance brands, our talented team, and the backing of Middle Ground Capital, I am excited about what we can all achieve together. Having Bob as a Board Advisor will provide valuable continuity as we fulfill our mission to all RWB stakeholders.”
A graduate of the United States Naval Academy and holds an MBA from the Wharton School of Business . In addition to his passion for manufacturing, Buckley is a lifelong enthusiast, from offroad motorcycles and rally cars to boating and Formula 1 .
Race Winning Brands has also added long-time WPS fixture Garrett Quinlan to its Rekluse Clutch team. “Garrett’s extensive background in sourcing and manufacturing will undoubtedly contribute a resourceful point of view as we continue to innovate and deliver cutting-edge products to our customers,” says Nick DiBlasi , director of Product Innovation & Management for RWB. “Being an end-user of multiple RWB products in my personal bikes, I know the outstanding performance and reliability they provide,” Quinlan adds. Like Rekluse, Quinlan is an Idaho native and has spent years pursuing his passion and career in motorsports… he has amassed 24 years of professional experience, 20 of those years being in powersports . He has spent a lot of time in various product roles and is hitting the ground running with working knowledge of Rekluse products, which he became familiar with during his time at Western Power Sports . In addition to his sourcing experience, Quinlan also spent valuable time in manufacturing at Pro Moto Billet
off-road racer Josh Strang is the new East Coast Off-Road Team Manager for the LIQUI MOLY (Booth #7117) Beta Race Team. Strang will manage the team’s day-to-day operations and also race in the XC1 class on a Beta Factory 480 RR . A long-time GNCC competitor, Strang is closing in on two decades of racing in the series, and always a threat to win a race. In the XC1 class , Strang was the 2010 GNCC Champion and in his years of GNCC racing, he has 87 podiums and 24 wins . “I’m excited to join the Beta Off-Road Team as a racer and East Coast Manager,” says Strang. “I have been looking for an opportunity to move into a position like this for some time and I believe I can learn and do a good job representing the Beta brand in our community. I’m also very excited to enter into my 19th season of GNCC racing.” “Beta USA is super happy to be working with Josh in 2025,” adds Beta Race Team Manager Carlen Gardner . “With his ability to relate to racers and the challenges they face, Josh will be able to foster a culture of success at Beta Racing.”
Veteran
TEXA software guides repair technicians through all the diagnostic phases. Motorcycles, Dirtbikes, e-Bikes, Snow Mobiles, ATV / UTV, Personal Watercraft
Yesterday I participated in a roundtable prognostication by well-respected Dealers about what they thought 2025 would bring to our industry. The majority were sanguine. They cited oversupply; interest rates; inflation; poor management by O.E.’s; tariffs; PFAS and more…
But what is our industry’s real problem?
Look, every industry on the face of the planet must deal with big, tough issues like the ones cited above. Welcome to the business world. It can be, and often is, difficult. Very difficult!
But our real problem is rarely discussed. Put simply, we are not growing sufficiently. Forget all the other stuff — Growth is the “what” we must focus on as an industry, as OEMs and critically as dealers.
Think of it this way. If you are in tech, agriculture, energy, food, etc., and the demand for your products is growing, you can find a way to deal with all those nettlesome issues (see above). But if you are not replacing your aging customer base; not attracting enough young and/ or new customers — well, you get the point.
Recently, the National Powersports Dealer Association created a new mass media streaming television channel devoted solely to telling the stories of powersports to the world. Powersports World TV is the focal point, but it is the underlying global reach and positive messaging that will drive the growth our industry desperately needs.
Is it the only path to the consistent, reliable growth we need and our future new customers deserve? Certainly not! But shouldn’t the entire industry come together to sort through our best ideas and come up with the plan we can execute?
If we can inform, inspire and invite via the compelling realities of our sport/community/industry — we can grow!
Will we?
Time will tell if we can come together to tackle the real issue. If we do, all those other things will take care of themselves. I would be happy to chat about what growth can look like and how Powersports World can kickstart the powersports industry right now! I will be at the NPDA display during AIMExpo, Booth #3134.
Bob
WHAT IS POWERSPORTS WORLD TV
Content Is King
If growth cures what ails us, the best prescription is getting the word to the masses… this industry needs another On Any Sunday moment to invite more people to discover the world of powersports. Powersports World TV solves that. This new channel was created by the National Powersports Dealer Association’s Growth Council to curate content and FAST-track around the globe, 24/7/365 (FAST stands for Free Ad-Supported Streaming TV).
“Most of our other network partners want to put out content for enthusiasts,” explains Anthony Bailey from Triple B Media. “They don’t have this entire ecosystem around the content… you guys have it with NPDA… the powersports world has dealers who touch customers every day and help can help grow the network by inviting customers to their world of powersports,” says the former ESPN exec (see sidebar on the players in the Powersports World TV game).
“There are people in that room (NPDA DealerConnect presentation room) that know where content is and know people who create content… and create it themselves,” Bailey notes. Didn’t Malcolm Smith start off as a local dealer who did a movie as a lark (and to sell Bruce Brown a couple of bikes)? “PSWTV will be able to now bring the content to a much greater audience. It’s this whole ecosystem around powersports in which none of our other networks really have — you have that.”
“Sitting in that room this morning, I was really impressed that every single person, every single dealer in that room, was very engaged in terms of how they can help us to grow Powersports World,” adds Triple B’s Brendan Canning after rolling out the preview to launch DealerConnect. “That’s really the message that we wanted to get across to each one of them, is that this is their network. Powersports World is every NPDA member’s network. They own this network.” Actually NPDA is sharing the wealth and the network belongs to ALL dealers.
“So what does that mean? How can they help us,” continues Canning. “They create content every single day at their dealership and are telling compelling stories. We need them to help us to tell the story of the industry. And that’s really the exciting part about this, as Anthony said, this is a grassroots network. This is an opportunity to tell stories from the ground up.”
“Overall, it’s a massive opportunity,” Althoff chimes in. “And it’s a massive industry that we are very lucky to be in. We are in the position to take those grassroots stories and tell them on a national and even international basis.” Continued on page 24
Continued from page 23
“That’s 100% right,” claims Canning “Our affiliation with DAZN (D-zone) is in over 200 countries. So right away we have that footprint. And the Powersports World content is already being seen in more than 100 countries. Ultimately Powersports World will be all over the world, not only with the DAZN, but with other platforms as well. This whole notion of Free, Ad-Supported Television is something that’s emerging not just in the US — It’s very popular, popular in the US — but it’s emerging all over the world. DAZN is one of the first platforms that’s really taking this multi-national approach to it. But other platforms that we’re working with are doing the same thing, and we expect that Powersports World will be one of the channels that will be distributed all over the world and be really ubiquitous.”
“So what I’ll add to that is, is that the rest of the world, outside of North America and maybe the UK, is about three years, four years behind the US in this whole new medium of connected TVs and new way of getting content… and just having advertising in your content,” adds Bailey. “Most of the world never really did that, right. We have beach front property on some of the bigger players including Distro, Plex and Samsung and LG and all these guys that are all over the world already and DAZN, which is arguably, larger than ESPN because they cover all countries.”
Early bird gets the worm? “So we have this property and as the rest of the world starts catching up, we would already be there. We’ll be more mature, and we’ll probably find ourselves wanting to create content in-country eventually,” says the tech guy, Bailey. “So making different feeds because through the data we’ll see that this area of the world really enjoys this type of
stuff, right? We will want to promote this content here and we may have a different feed or different kind of content, because motorcycles are more of a part of life in some places in the world.” Certainly India and China have already surpassed the US in total motorcycle sales.
“I do think we have a great opportunity worldwide, and we’re already there… We are just going to grow with it and hope that we can create better experiences in all the different countries as we go along. Bob said it the best: “they own it!” Dealers have to be able to put it on in their facility and be very proud of what they see on the screens in their store. That means they have to have a say in the content.
“We’re not the experts here in terms of content… dealers are,” Anthony readily admits. “You guys are all the experts. If content is not working, we need to know about it and we need to change it. If it doesn’t represent the brand or powersports message, dealers need to come back and tell us. They have to feel every day that they’re proud of it and that they want to keep building upon it because it’s serving a purpose for them.
Bikes belong? “I strongly believe it’s all about getting the awareness out and touching an audience that maybe doesn’t know that they exist in their own town, or that a dealer is 20-30, miles away and I should go talk to these guys, because this is really interesting. I think the dealers feeling as if they own it is really important…”
“This is a dealer-owned channel. We want to make sure that all the dealers understand that and help us to program the network in the best way possible,” concludes Canning.
‘It Can Ignite Something,’ NPDA Dealer Says
National Powersports Dealer Association dealers say join us for the ride!
“Understanding what the new Powersports World TV can do for us... looking at the opportunities to get people who have never been exposed to these types of on-road/off-road sports can really be special,” explains NPDA Board Member Brett Tekavec. “It can ignite something! We all have that story of a father, uncle, cousin, brother, sister, aunt whoever it may be that did ride... that did something that exposed us to this world. Powersports World TV opens the doors to so many more of us.”
“We have a place to invite; to inform and inspire the powersports world to join us for the ride,” adds NPDA Chair Bob Althoff. “As Dealers, there’s never been such a growth-oriented mechanism to drive customers into our stores. With the support of OEMs, aftermarket brands and other companies affiliated with our industry, we’re confident that Powersports World will be yet another tool that will help Dealers become sustainably profitable.”
Miss the world premiere of PSW at DealerConnect? Join NPDA at AIMExpo for an exclusive look at the new network owned by dealers broadcasting for dealers! Click here for more details: pswtv.com/new-home-2024
NPDA BOARD MEMBER Brett Tekavec
WHO ARE THE PLAYERS IN THE POWERSPORTS WORLD GAME?
When the National Powersports Dealer Association got on the FAST-Track it was crucial to connect with the right partners. “We own and operate a dozen or so television networks,” says Brendan Canning matter of factly. Sounds like NPDA found a good starting point when it came to launching a new network?
“We found the perfect partner in Triple B Media,” says Bob Althoff as the head of NPDA’s Growth Initiative Committee. “They are already streaming a dozen networks not only in North America, but around the world. With their experience and passion for powersports, Triple B quickly laid the groundwork to have Powersports World TV live before DealerConnect so we could begin stress-testing the system and curating even more content.”
Right after the sizzle reel rolled and Brendan Canning and Anthony Bailey were joined on stage by veteran motorsports producer Chet Burks, Althoff asked the players for a quick career recap…
“I’m a co-founder and Chief Commercial Officer of Triple B Media,” says Canning. “We own and operate a dozen or so television networks that are distributed throughout the world. My background is I spent a dozen years at ESPN in the distribution part of the business. Eventually myself and Anthony here, who were both friends at ESPN, came back together again in 2021 and ultimately created Triple B Media.
“What we do, primarily in all of our networks, is ‘super serve’ a fan base. We believe that in launching Powersports World we have the opportunity to super serve a fan base that is extremely passionate and rabid about riding and their participation in the sport, and that’s what we’re here for. We’re really excited to be
working with the NPDA and Chet Burks. We feel that this is going to be a really big operation in the future, and we’re really looking forward to working with all of the NPDA members, as well as all the folks throughout the country and throughout the world who love the industry.”
“I’m Anthony Bailey and I’m Managing Partner of Triple B Media. My life has always been in sports media. Right out of college, I started a small data company in which I sold it to Daktronics, which is the largest scoreboard manufacturer in the world. What we did was scouting systems and statistical systems for major sporting events and sport teams around the country, different arenas, different stadiums”. Then Bailey shifted into high gear!
“From there, I took a job with ESPN. This is back before ESPN launched ESPN2. So it was just one station, and it was still owned by CAP Cities/ABC. My first year there, it was sold to the Walt Disney Company. While I was at ESPN, I was in charge of new and emerging technology. My group did all the new innovations that ESPN had over the years. That Includes, believe it or not, the constant clock and score on the screen before 1996 — nobody had ever done that. Now today, you can’t watch a game without it. The yellow line in football, the K zone in baseball, the drafting in NASCAR to automated camera systems to being able to do productions back in Bristol and not having to roll out trucks.
When I left ESPN, I went to NBC Sports. Worked there for a couple of years, mostly focused on advancements for Sunday Night Football and for the Olympics. While I was there, I met a group of people who wanted to start a boxing league. I had no interest in boxing, but they convinced me I should leave and do that. So I went and did that as Premier Boxing Champions. The league is still out there today. The same group started a sports television network called 11 Sports. We were big rights, small countries, Poland, Belgium, Luxembourg, Singapore, Portugal. Then we came to the US and Italy. We sold the US version in 2019 to the owners of New Balance, the shoe manufacturing company.
I met back up with Brendan and brought him on. We worked a little bit on that together. And then we had this brainchild of starting Triple B Media, which was to focus on single sport, single genre channels in this new medium, which was Free Ad Supported Television through connected TVs. And today, we own and operate 12 soon to be 15 different groups of channels with content partners like NPDA. We’re really excited about launching Powersports World. It’s not just here in the US. All of our channels are global, and we’re excited to always help our content partners and industry and as a whole grow and get bigger.
NEW CHANNEL ON THE FAST TRACK!
There are literally thousands of channels on television, streaming platforms and apps. Even with this overwhelming flood of information overload, we all seem to scroll aimlessly through the channels, stopping only because there is “nothing to watch.” What if there was something worth watching?
Enter Powersports World!
It is not just another streaming channel, it is a place where stories are told and experienced, engaging enthusiasts and creating new future enthusiasts! And it is all yours. The National Powersports Dealer Association’s growth initiative was created to share our stories and invite more people along for the ride.
NPDA’s promise to you is to focus on growing our industry and increasing the community of riders which brings more people to your Dealerships. To do this, we took the opportunity to build a Free Ad Supported Television (FAST) channel that would be accessible to all and free for the consumer to watch, learn and be inspired by our world.
What If?
What if we could CONNECT with every Internet device on earth to spread the very best of Powersports? Sharing our content, our way — On road; off road; every brand; our community; collections, history, competitions. A place to nurture our Content Creators. A place to invite; to inform and to inspire the world to join us in the lifestyle we love.
Long form engagement leading to sustainable growth.
Powersports World is an opportunity for Dealers, the AMA, the MIC and the Aftermarket to collaborate as never before.
The day it went live, it was immediately available to 50 million households! Projections say that we should reach 100 million in 1 year. And as an added benefit, NPDA members can advertise in their local area for pennies on the dollar of what it might cost you to be on local broadcasts.
But let’s take a step back and break down what a FAST channel is and how you can use it to grow your business and community. As of August 2023, Local Now had the most channels on its free ad-supported streaming TV service in the U.S., with a recorded number of 467 channels. Second was Plex, followed by the Roku channel, with 456 and 447 channels respectively. In comparison, the number of channels on Samsung TV Plus amounted to 265.
To avoid getting lost in the flood of FAST channel offerings, NPDA needed the right content curated by the association, produced by the legendary Chet Burks and the broadcast by the visionary team of Triple-B Media.
Content Is Curated By NPDA
The newly formed Growth Council will review and choose content based on NPDA standards of how Powersports are presented to the public. We have already curated 1000s of hours of content from racing, adventure, introductory and recreational based stories, movies and independent content creators
Finding The Right Partners In Triple-B
Once we knew what we wanted to do and had a good library, it was important to find a great partner in operations and distribution. We found the perfect partner in Triple-B! They were already streaming nearly a dozen networks in North America and around the world. With their experience and passion for Powersports, Triple-B quickly laid the groundwork to have Powersports World live and revving up viewers.
What Is A FAST Channel And How Do You Watch?
FAST stands for “Free Ad Supported Television.” There is no fee to the viewer, or an account they have to make, it is free viewing where the costs are paid for by the advertisers (ad supported).
Through our distributing partner, Triple-B, the channel immediately became available to 50 million households through platforms, including:
Sling
Fubo
Distro TV
Local Now Streamstak
Internationally through DAZN
OR, if you have a Roku device, search for the PowerSports World app and stream the channel 24/7!
Triple-B projects viewership opportunity will double to 100 million households in 2025!
Growing The Industry And Lifestyle
Powersports World will help us expose more people to the excitement and joy of our lifestyle. It will help create curiosity and interest in the sport, products and especially the people. Light up your customers’ viewing time by telling them about Powersports World! They will tell their friends and we will tell ours as we are making new friends, customers and riders!
We have a compelling story to tell…
LET’S TELL IT TO THE WORLD!
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MEMBERSHIP HAS ITS PRIVILEGES
Adwave Partners With NPDA To Create Dealer Commercials For Powersport World TV
As part of its membership package and growth initiative, the National Powersports Dealer Association premiered Powersports World TV at its recent DealerConnect national convention. As we all know, TV advertising is a powerful tool, but many dealerships can’t afford or don’t have the time to figure out how to get a commercial on TV.
“As great a job as dealers do, there are huge barriers in TV advertising,” concedes NPDA Chair Bob Althoff. “Producing a TV commercial, hiring an ad agency, targeting and buying media, all demand significant time, cost and knowledge.” For these reasons, the Dealer Association has partnered with the experts at Adwave to knock down the barriers to entry.
Noting that people are 40% more likely to remember TV commercials than ads on social media, Adwave CoFounder and CEO David Naffis set out to find a costaffordable solution. “With technology and innovation at our core, our team of AdTech, AI, Behavioral Science and TV veterans are passionate about breaking down these barriers and opening the gates for businesses of any size to leverage the power of TV advertising,” he explains.
Adwave creates TV commercials informed by the latest insights from behavioral science that are powerful and
designed to deliver a brand’s message effectively. “Our expertise in TV advertising simplifies the media buying process and gets your ad on your customers’ favorite shows just a few clicks,” claims Naffis.
So how does Adwave create video ads from a website link? “After you provide a link to your website Adwave scans the site and identifies your business’s social media. Our advanced AI learns about your business by analyzing your site and content. We identify images, videos, text, branding and other key elements,” he adds. Based on this analysis, our technology dynamically generates a video ad tailored to your business, industry and customer base.
With Adwave’s vision, dealerships could reach customers in a very high visibility way… and in a cost-effective manner. “We believe that every business, regardless of size, should have access to powerful advertising tools that drive growth and visibility,” concludes Naffis. “Our vision is to level the playing field, making TV advertising accessible, effective, and easy to use for all brands and businesses.”
Adwave’s mission is the full package of ad generation and getting your ad on TV, all in just minutes. Stay tuned… or better yet, dial in your dealership’s TV ads now: www.adwave.com
YOU ARE HERE!
AIMExpo provides the powersports industry a 3-day, trade-only event that delivers the right products, the best deals and powerful education at the right time of the year.
AIMExpo offers an immersive experience you simply can not get in a digital setting. By providing a platform to engage with colleagues, key exhibitors, distributors, media outlets, and influencers – as well as learn about and discuss the important issues currently facing our industry – AIMExpo brings the industry together in one place, at one time.
CONNECT | ENGAGE | UNITE
The AIMExpo Starting Line will allow show-goers a place to plan their show experience and make the most of their time in Vegas. The Starting Line will be home to the MIC Research Center where our Research team will be available to answer questions and talk through the data and statistics offered by MIC and our data partners. Attendees will also find an expanded New Product Central featuring just that – new products as well as the New Product Presentation stage. This area will also include the Garage Composites live podcast booth, an NPA live auction, a lounge area, and of course an interactive floorplan and schedule to best plan out your days. Free Coffee Fueled by Drag Specialties Torque Up Your Day!
The AIMExpo Industry Party powered by Turn 14 Powersports is an excellent forum for friends old and new after a busy day on the show floor. Powersports is a hard working industry and you deserve a night to celebrate. Peers, brands, media, and influencers from across the powersports landscape come together to celebrate the industry we all love.
Wednesday, February 5, 2024 5:30pm to 8pm
SCHEDULE OF EVENTS
Open only to dealers and industry professionals, AIMExpo is North America’s powersports trade show supporting and growing the powersports industry. As a platform for brands, manufacturers, and distributors to launch new products and engage with dealers, media outlets and influencers, AIMExpo provides a gathering place for powersports to engage, learn about and discuss the important issues currently facing our industry, and take part in education opportunities that drive profitability. All in one place, at one time!
Powersports generates over $50 billion US dollars in consumer spending each year. An industry of this size needs an annual place to learn, network and keep up to speed on current consumer trends. AIMExpo is that place.
WEDNESDAY, FEBRUARY 5
7am – 5pm Exhibitor Registration | South Hall Lobby
7am – 5pm Dealer Registration/Badge Pick-Up | South Hall Lobby
8:15am – 9am | AIMExpo Starting Line Booth 3001 Media Breakfast/Rev’It Product Launch
8:30am – 5pm MIC Business Center & AIMExpo Sales Office | Booth 7006
9am – 5pm Exhibit Hall Open | South Hall Lower Level
9am – 5pm Digital & Tech Sector | Starting at Booth 5018
9am – 5pm Media Center | Booth 9021
9am – 5pm Dealer Tech Zone powered by Transax Digital Retail | Booth 4063
9am – 5pm Free Coffee Fueled by Drag Specialties | AIMExpo Starting Line Booth 3001
9am – 5pm AIMExpo Starting Line | Booth 3001
9am – 5pm New Product Central | Booth 2000
9am – 5pm 2 Wheel Custom Showcase | Booth 1153
9am – 5pm The One Moto Show(case) | Booth 3154
9am – 5pm 4 Wheel Showcase | Booths 9153
9am – 12noon | Meet in Starting Line at Rev’It ADV Checkpoint | OEM Media Tour
9:30am – 10:15am | Dealer Excellence Stage
4 Essential Pillars of Operations: Building a better dealership through harmony in sales, service, F&I and PG&A
Powersports Dealers vs. Automotive Dealers: Who’s Winning the Race for the Modern Consumer?
3:30pm – 3:45pm | Tech Talks
Distributors and Technology: A Roadmap to Your Online Success presented by Turn 14 Distribution
4pm – 4:15pm | Tech Talks
Start 2025 Strong with 20 Groups and Tailored Consulting presented by NCM
4:15pm – 5pm | Disruptive Thinking Stage
Sell More With Less
5pm – 5:45pm NPA Live Auction Benefiting Road to Recovery | AIMExpo Starting Line Booth 3001
6pm The One Moto Show VIP Preview Party | The Western Hotel, Fremont Street
FRIDAY, FEBRUARY 7
8am – 12pm Dealer Registration/Badge Pick-Up | South Hall Lobby
8am – 12pm Exhibitor Registration | South Hall Lobby
8:30am – 1pm MIC Business Center & AIMExpo Sales Office | Booth 7006
9am – 1pm Exhibit Hall Open | South Hall Lower Level
9am – 1pm Digital & Tech Sector | Starting at Booth 5018
9am – 1pm Media Center | Booth 9021
9am – 1pm Dealer Tech Zone powered by Transax Digital Retail | Booth 4063
9am – 1pm Free Coffee Fueled by Drag Specialties | AIMExpo Starting Line Booth 3001
9am – 1pm AIMExpo Starting Line | Booth 3001
9am – 1pm New Product Central | Booth 2000
9am – 1pm 2 Wheel Custom Showcase | Booth 1153
9am – 1pm The One Moto Show(case) | Booth 3154
9am – 1pm 4 Wheel Showcase | Booths 9153
9:30am – 12:30pm | Disruptive Thinking Stage
AIMExpo’s “Open Mic”
9:30am – 10:15am | Dealer Excellence Stage
Revving Up the Fight Against Fraud: How powersports dealerships can combat rising fraud schemes
10:15am – 11am | Dealer Excellence Stage
Harnessing the Power of AI: Ways dealers can leverage AI to improve overall business operations
1:01pm – 10pm Exhibitor Move-Out | South Hall Lower Level
2pm-9pm The One Moto Show | The Western Hotel, Fremont Street
China Pavilion
Las Vegas Convention Center - South Hall
EDUCATE YOURSELF!
Our industry trade show was founded on the principles of CONNECT.ENGAGE.UNITE. but the true underpinning for Dealer attendees is the educational component. To that end, AIMExpo and Garage Composites are again partnering to bring dealers the most comprehensive, forward-looking, actionable education experience on the Disruptive Thinking Stage and the Dealer Excellence Stage in Las Vegas. This year, there will be an added element: Dealers will be invited to share their concerns, insights and ideas on stage with the expert panelists. “Getting people together to learn and share ideas is a core part of what we do and key to business success,” explains Tony Gonzalez, CEO of Garage Composites. “Garage Composites is excited to share our expertise and knowledge with AIMExpo attendees.”
Kicking off the Disruptive Thinking educational track, Sam Dantzler and Tony Gonzalez, Garage Composites founders, will lead “Promote & Protect: Your business, Your Industry,” a discussion with top Garage Composites trainers Jordon Schoolmeester and Jolene Krizan that will set the theme of your education experience at AIMExpo. With decades of combined experience working with 20 Groups and the best dealers in the industry, the Garage Composites team will share an overview of industry trends, discuss the status of the industry, and more importantly, where the industry is headed.
“Successful business experts say it all comes down to the people, the process, and the product,” said Sam Dantzler, President of Garage Composites. “Powersports already has incredible products. The Garage Composites team will be at AIMExpo to share our best practices for processes and some new ways to think about how to engage the people — staff and customers. ”Dantzler and Gonzalez will also be hosting live Garagecast podcasts throughout the show at the AIMExpo Starting Line, and attendees are encouraged to stop by and say hello.Register for AIMExpo today to take part in this amazing opportunity.
GARAGE COMPOSITES DEALER EXCELLENCE SESSIONS
WEDNESDAY, FEBRUARY 5
Jolene Krizan, Director of Dealer Development
Title: Breaking the Cycle: The Impact of Skipping Daily Processes
Description: In today’s fast-paced market, dealerships face mounting pressure to stay competitive, meet goals, and keep customers satisfied. However, a troubling trend stays consistent: Inconsistency! We are always making excuses for skipping the vital daily processes and using excuses like “we are too busy” or “we are short staffed” to justify cutting corners. It’s time to stop putting off what we know works and commit to excellence every day.
Takeaways:
• Explore the importance of sticking to established processes or routines. Whether it’s following up with leads, ensuring proper inventory, or executing customer service protocols.
• Krizan will also highlight the cost of skipping these processes: lost opportunities, missed sales, frustrated customers, and damaged reputations.
Jordon Schoolmeester, Manager of Training
Title: Capitalizing on Every Customer in the Parts Department
Description: Maximize your SALES opportunity by utilizing a sales process and best practices for every individual customer. Yes, I said SALES. Focus on selling to benefit the customer and the department’s profitability. Having a structured sales process in the parts department is crucial. We will take a detailed look at a couple of steps of the sales process and give ideas on how to improve. Then, we’ll finish with parts department metrics to watch for that will drive the team’s success.
Takeaways:
• An easy-to-use system to better upsell and add on for every rider and driver at your parts counter.
• Switch to understanding the benefits of a structured sales process.
• Metrics to score the parts teams’ progress.
THURSDAY, FEBRUARY 6
Sam Dantzler, President, Garage Composites
Title: Look Inside
Description: In the spirit of promoting the business, everyone talks about new riders, but few understand the true value of a lead. In this session, Dantzler will explore the value of a lead, digital or otherwise. He will give quantifiable data as to how many people try to enter our sport, only to get dissuaded by poor dealer experiences, lack of follow-up, or not letting the customer shop how they want to. The leads are already there. The new riders are already there. Dealers just need to look within what’s already engaging with your dealership.
Takeaways:
• Quantify how many new customers dealers are walking away from.
• Quantify how many dollars dealers are walking away from.
Tony Gonzalez, CEO, Garage Composites
Title: How to Use Videos to Maximize Your Opportunities
Description: The shopping environment that human beings operate in has changed drastically over the past four years. The demand for instant answers, immediate gratification, and more than an analog experience demands that dealerships use the newest, most modern tools available. Learn how to use videos as your primary means of communication with your customers and how to separate yourself from your competition.
Takeaways:
• Understand why you should be using videos to follow up.
• Identify key technologies to make the process easy.
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Infotrade Media Co., Ltd. ..................... 1035
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Intelligent Cranium Helmets 8152
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The One Moto Show 3154 The Stanek-Haack Group at Morgan Stanley 4068
Dealernews Research
By Don Musick
WHO WAS THAT MASKED MAN?
As a post-doc at Purdue, my weekends were spent selling Honda’s and Yamaha’s at a local shop. Weeknights were usually spent at the Purdue computer center loading decks of punch cards onto reels of magnetic tape for processing after midnight. The window from 12:00 am until classes began the next day gave unfettered access to the awesome processing power of the center’s twin CDC 6600 computers (dwarfed by today’s cell phones).
One evening during the spring midterms, I had just finished loading 2,000+ cards through a CDC 405 card reader and queued up the job for later processing. It was about 9:00 pm so there was some time to kill before processing would start. The dealership closed at 9:00 pm on workdays but I knew that some of the techs would still be there working on their own bikes. Typically, customer service bikes would be pushed outside to free up shop space and that’s what I found pulling into the lot.
Inside, there was only one tech wrenching on his flat tracker and a couple of parts guys re-stocking shelves in the basement. I was checking out his latest mods when the side door opened, and this guy stepped in. No shirt, no shoes, just jeans and a paper bag over his head. And we could see he was fully bearded since he’d torn a hole in the bag large enough to show his entire face!
At first, we thought it was a joke, until he pointed a chrome-plated revolver at us! We both ducked down behind his stall divider and heard him say “where’s the safe?”. The safe, a massive iron relic inherited from the building’s drug store past, stood in a corner next to the stall just a few feet from us. Then he shouted, “There’s two guys with shotguns in a truck outside” and at that point we heard the overhead door to the shop being pulled closed. And then…. nothing! We waited for several very long minutes, but he was gone!
The parts guys came up from downstairs to see what was going on and looking out the side door they both bolted. We followed and the first thing that struck me was that both the parts guys and my car were gone! And so was one hugely expensive special edition HarleyDavidson that was in for service (don’t remember the model). No truck, no “masked” man, no Harley and no car! Later I found out that I had left my keys in the car (Lafayette IN was pretty safe back then) and the parts guys had taken it to chase the guy.
I called the Lafayette police and gave them a description of a man with no shirt, wearing jeans, pushing a Harley dresser barefoot, with a paper bag over his head. On the other side of the Wabash, in West Lafayette near Purdue, one of our GQ sales guys was pulled over as a suspect wearing his Members Only jacket, a Bell Star II helmet riding a Honda CB750F sportbike. Apparently, the
BOLO got lost in translation across the river. The man was never found although the Harley was recovered just a few blocks away (apparently pushing a 900 lb. Harley barefoot wasn’t worth the effort). However, we did find his “mask” next to the dealership’s dumpster.
But what if the Harley hadn’t been found. What would the recovery process have been? A police report for sure, postings in Cycle News, trade magazines, word of mouth, informants, posters on telephone poles, all the above? Fortunately, It’s a very different story today.
TICK…TICK…TICK
Our “masked” man incident lasted only minutes from the time he walked through the door until he was gone (although it seemed like an eternity). While there were no keys in any of the service bikes, none of them were fork-locked either (too much of a hassle), making his getaway that much easier. Which raises a question: How long does it take to steal a motorcycle? If your security measures rely on wheel chains, brake locks, caliper locks or ground anchors, simple tools such as cable or bolt cutters, angle grinders or Sawzall can defeat most. A video documenting these techniques can be found here (link). Fork locks alone are relatively easy to break and hotwiring with tools as simple as a safety pin can have a thief on his way in less than 30 seconds (link)!
Unfortunately, motorcycles are a much more attractive target for thieves compared to cars or trucks (no door locks, windows or alarm systems to deal with). And, as a consequence of their relative light weight, they can be quickly hoisted into a waiting van (link, link) or pickup (link).
No need to bother with those pesky chains and locks!
According to the NICB (National Insurance Crime Bureau - link) this is the most common way that motorcycles are stolen. Of course, this also applies to just about any powersports product!
From his first motorcycles (a Honda S65 and an S90) when he was 16 to 50 years later, Don Musick has never stopped twisting the throttle. Although his accomplishments in the research arena have surpassed his MX career Don has over 25 years experience with major manufacturers in the Powersports and Automotive industries specializing in e-business solutions for retail distribution networks. His solution portfolio includes the development and implementation of manufacturer/dealer extranets, consumerdirect commerce portals, manufacturer/dealer e-channel integrations as well as development of webbased sales force automation tools. For most of his career, Don has been fascinated (his wife would say obsessed) with geographic market analytics, dealer location planning and sales territory optimization. He founded Genesys Technology Solutions (GenesysTech) www.genesystech.com to develop new tools and market intelligence products to help manufacturers understand the competitive landscape of their industries, recognize opportunities and grow their businesses. A Spartan to the core, Don earned a B.S. in Physiology and PhD in Biochemistry from Michigan State University.
Contact: dmusick@genesystech.com
Dealernews Research
By Lenny Sims
POWERSPORTS MARKET INDUSTRY
OVERVIEW
With the well-publicized woes of HarleyDavidson handicapping the heavyweight cruiser market and the KTM financial crisis crippling the off-road segment, the surprise standout of 2024 was the sportbike segment. Specifically the sub-300cc sportbike class was where the action was in Q3-Q4. Values in the current period remain comparable to 2022 and significantly, not showing seasonal downward movement.
In fact, Sportbikes averaged 0.5% higher in SeptemberOctober compared to July-August. In an otherwise down market, this was 5.4% higher year-over-year.
Other segments reflect the realities of much higher inventories and greatly reduced customer demand. Looking at motorcycles, values for the most recent 10
model years of cruisers averaged 3.5% lower in the September-October period. Compared to July-August motorcycles were 6.1% lower year-over-year.
In the side-by-side segment, the utility class machines averaged 3.6% lower in September-October compared to July-August… This was 4.9% lower year-over-year. The sport UTV segment averaged 3.3% lower in September-October compared to July-August. This was 4.7% lower year-over-year.
Bottom Line:
Look for the small sportbike class to remain the standout in the powersports marketplace. Dealer feedback is not overly positive as the industry continues to contend with sluggish demand and increased inventories. We do not forecast notably changed conditions through the winter months.
J.D. Power Specialty Valuation Services (formerly NADAguides) is a leading provider of specialty vehicle valuation products and services to businesses. The team collects and analyzes tens of thousands of wholesale and retail transactions per month, and delivers a range of guidebooks, web service data, analysis and digital data solutions. J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
DECEMBER AWP IN REVIEW
New Year, New Perspectives
Continued positive Average Wholesale Price (AWP) trends closed out Q4 on a very optimistic note for dealers. With December pricing metrics notching the fourth consecutive month of strengthening AWP dynamics, dealers are anxious to stock more used inventory as we move closer to Spring 2025. It’s important to note that these market trends align with historical norms and indicate a stable, more predictable marketplace. This is important because it suggests any lingering influences or issues related to the pandemic may be behind us. With all that being said, the elevated levels of new inventory in dealerships and the challenges associated with high interest rates continue to be major headwinds for dealers.
Ending 2024 Strong
December AWP metrics showed strength versus shortterm and long-term comparable, punctuating positive pricing trends throughout Q4. While October and November AWPs showed more mixed results across the categories, December trends exhibited positive performance across a broader spectrum of products. All 4 of the on-road categories, Domestic Cruiser, Metric Cruiser, Sport, and Dual Sport, improved in December versus the prior 90 days and 2024. Despite mixed retail sales results reported by dealers last month, dealer sentiment is trending much stronger heading into the selling season. Off-Road segments remained relatively flat, with small volume segments like PWC and Snowmobiles displaying solid upticks in AWP. RV and Marine pricing trends diverged, with Boats making modest gains, while RV pricing fell again in December, primarily due to product mix.
Has Spring Already Sprung?
With recent AWP performance, many dealers are asking, “Have I missed my opportunity?” Historically, AWPs continue to strengthen month-over-month until they apex in April and May. Swings in AWP can be 1525% throughout the year, meaning dealers shouldn’t expect recent price momentum to slow soon. Dealers actively engaged in pre-owned should continue to pursue wholesale inventory with the expectation that next month’s prices won’t be any cheaper. One key dynamic driving used appetite is the difficulty of sourcing trades. Many consumers bought during the peak of COVID, paying premiums for products fueled by supply chain disruptions and scarcity. This has left many COVID buyers underwater and unable to trade out of their current vehicle. Without the influx of readily available trades, dealers continue to choose the auction as their primary source of pre-owned inventory—a trend we expect to continue through Q2 of 2025.
Mark your calendars as the industry comes together at AIMExpo in Las Vegas, February 5-7. NPA will be there in full force and looking forward to seeing you there. Register today!
DECEMBER ‘24 VS. AVG OF PRIOR 3 MONTHS AVERAGE WHOLESALE PRICE
DECEMBER ‘24 VS. DECEMBER ‘23 AVERAGE WHOLESALE PRICE CHANGE
CURRENTS+
SEGWAY DOUBLES DOWN IN VEGAS…
Wins Big At CES!
Arguably the biggest trade show of any kind in America, CES (the consumer electronics show) is certainly the biggest stage in the world for gadgets, gizmos and true technological advancements. So when the Segway Super Villain SX20T was honored with an innovation award in the Vehicle Tech & Advanced Mobility category at the 2025 CES Show in Las Vegas, it was certainly buzz worthy! They say the Villain represents a significant advancement in the SSV category, featuring segment-first technology and off-road performance that will revolutionize the user experience.
“The Super Villain represents the pinnacle of off-road vehicles, seamlessly combining exceptional performance with unparalleled technology,” said Marketing Director of Segway Powersports US, Gabriel Cruz. “Its cuttingedge Smart Commanding System transforms the driving experience, putting a central touchscreen at your fingertips to elevate every moment behind the wheel.”
Couldn’t make the scene for CES? Not to worry, Cruz says the Segway Super Villain will be on display during AIMExpo at the Las Vegas Convention Center, February 5-7, 2025. “This marks the first time a fully functional production model has been available in the U.S. market,” adds Cruz.
Get the holeshot at AIMExpo Booth #9126 before the Super Villains start hitting dealer showrooms in the second half of 2025.
SUPER73 SUED FOR SELLING ILLEGAL eBIKES
Setting the stage for a class action lawsuit as to what differentiates an eBike from an eMoto EV, Southern Californiabased Super73 made headlines during the Christmas break. According to the Orange County Register, the lawsuit centers on what Super73 markets as class 2 e-bikes or throttleassisted bicycles. Under California law, class 2 e-bikes are allowed to have the top throttle speed of 20 mph. Class 1 and class 3 e-bikes have motors that provide pedal assistance and have top speeds of 20 mph and 28 mph, respectively.
The plaintiff, Hillary Whitman, alleges Super73 makes products that can be used to break the state’s speed limits for e-bikes. Filed in Marin County Superior Court, the suit seeks a refund for the plaintiff, a judicial declaration that Super73 vehicles are not ebikes under California law and a court order certifying the suit as a class action.
“Plaintiff purchased the vehicle based on the company’s representations that it was an e-bike that her son could legally ride — a Class 2 ebike,” the lawsuit says. Whitman contacted Central Marin police Chief Michael Norton to ask if it was legal for her son to ride his Super73 ebike. “He told her no,” the lawsuit says. “She asked him if she could legally ride it, and he again said no.”
Norton was among four police chiefs in Marin County who signed a joint letter in May that warned parents about an increase in youths illegally and recklessly riding electric motorcycles under the pretense they are legal e-bikes. Other signers were the police chiefs of Mill Valley, Fairfax and Ross. The chiefs said legal e-bikes cannot be powered to more than 750 watts, and if they have a throttle control, they cannot be enabled to travel faster than 20 mph.
Bob Mittelstaedt, an attorney and co-founder of the Marin nonprofit E-Bike Access, expressed support for the lawsuit. “Our local schools and police have been struggling with the plague of these dangerous, rogue motorcycles that are sold as e-bikes to unsuspecting parents,” he said. “This lawsuit targets the source of the problem: the company that makes and markets these devices.”
A Super73 company representative could not be reached for comment.
FORE!
Evolution Charges Onto PGA Course
With 18 years in the golf car industry, Evolution is already
well known for having some of the most capable eCarts in the golf world. However Evolution wasn’t content to hang out at the 19th hole talking a good game. It was time to push the golf car industry “Fourward” by taking their 4WD technology to the links.
With the mandate to take it to the max, D-Max series rolled out at the PGA Show in Orlando just before AIMExpo. In addition to taking their OHV idea and 4WD technology to the links, Evolution elevated the game with “automotive-grade” upgrades. Car-like EPS power-steering, complete with an adjustable steering column, automotive grade glass for the windshield, auto sound systems and exclusive PPG paint were all added to the class leading package.
But the beauty of the D-Max is more than skin deep! Advanced Tech, including touchscreen with backup camera, Bluetooth, digital gauge, overhead illuminated soundbar, USB ports, LED lights, and more is augmented by the latest Lithium powertrain:
• 48V lithium battery
• 6.3 kW motor with EM brake
• 400 Amp Evolution AC controller
• Max speed 25 mph
Couldn’t make it to Orlando to see what the buzz was about at the PGA Show? Click here: evolutionelectricvehicle.com
TRIKKE TECH AT TRADE SHOW
After launching as a patrol vehicle for law enforcement, Trikke is expanding its EV mission… and sharing the vision
with dealers at AIMExpo. Trikke Professional Mobility is a USbased manufacturer and distributor of professional-grade personal patrol vehicles. They feature a proprietary 3-wheel cambering design for efficiently moving around large campuses, congested areas and public events.
However a sporty consumer version is now being made available to the public. The Sp33dr 72V XL is a highperformance electric vehicle that offers a unique riding experience. Equipped with three powerful motors, the Sp33dr delivers impressive acceleration and top speed. Proven by police, the distinctive triangular frame provides excellent stability and control. Rather than sticking to the beat, the consumer version of the Sp33dr can handle a variety of terrains, from city streets to off-road trails.
“I have passion for the ride and would love to let everybody experience it,” explains CEO Guido Beleski. “I’m committed to improving the ride and the performance of our vehicles to a top level. I’m inspired by the auto industry achievements, and I believe in a new era dominated by smart light personal vehicles.”
Click here: www.youtube.com/watch?v=1U2Iz7JiqCQ
Or see it for yourself at AIMExpo Booth #7169
With more than 20 years of leadership experience at iconic brands like Fox Racing, Oakley and Super73, industry veteran Ben Masek joins Stark Future as GM for North America. “Ben brings a proven track record of driving growth, building strong partnerships and leading high-performing teams,” says founder Anton Wass. “Ben will lead our expansion across North America, helping grow Stark Future’s footprint and connect more riders with Stark Future and the VARG MX & EX.” Masek adds, “This incredible brand is revolutionizing motorcycling with cutting-edge electric technology, and I couldn’t be more excited to join the team. Together, we’ll work to expand Stark’s presence, connect with riders across North America, and shape the future of sustainable, high-performance motorcycling. As I step into this new role, I’m energized by the opportunities ahead and look forward to building on Stark Future’s groundbreaking mission. Let’s redefine what’s possible in the world of motorcycling!”
Ben Masek leaves Super73 with compliments: “I want to take a moment to express my deepest gratitude to the amazing team at Super73, Inc Over the past few years, I’ve had the privilege of working alongside some of the most talented, passionate and innovative individuals in the industry. Your dedication and vision inspired me daily, and I’m proud of everything we accomplished together. Thank you for the incredible journey!”
Dominique (Dom) Kwong was named Interim CEO of Damon Motorcycles with the terse announcement on December 5 mentioned in the January issue: “Kwong succeeds Damon “Jay” Giraud as CEO.” A co-founder, Kwong previously served as Chief Technology Officer and COO from 2017-2023. “This is a pivotal moment as we advance Damon’s operational readiness, and I am honored to return to Damon as the interim CEO,” claims Kwong. “The company has established key foundational elements: a talented engineering team, proven technological infrastructure and strategic manufacturing partnerships. Our immediate focus will be on execution and operational development. Through disciplined pre-production management and systematic operational preparation, we expect to unlock substantial value for our stakeholders.”
Concurrently with Kwong’s interim CEO announcement, Independent Director Shashi Tripathi has been appointed as Chairman of the Board for Damon. Tripathi has extensive experience in technology, operations and manufacturing as founder of Nurture Growth Fund and current
CEO of Sleepiz USA. His expertise spans artificial intelligence, SaaS, digital health and FinTech, complemented by advanced degrees in industrial and mechanical engineering . “As I step into the Chairman role alongside Dom Kwong as interim CEO, we are intensifying our focus on operational excellence,” claims Tripathi. “Having spent my career focused on scaling companies and driving value through disciplined execution and robust financial management, I see tremendous potential in Damon’s innovative approach to electric motorcycles In this next chapter for Damon, as we move towards production, I look forward to working together with the team to implement the foundational systems and protocols that will strengthen our path forward,” he concluded.
ONYX back? Back in 2018 Tim Seward launched a line of electric mopeds The company grew its US manufacturing base and launched multiple models, but Seward sold the company in 2019 to his friend James Khatiblou, who became the new CEO, Khatiblou led ONYX through several rollercoaster years of both boom and bust. But the stress reportedly eroded Khatiblou’s health, culminating in the 37-year-old’s sudden death from a pulmonary embolism in 2023.The battle between the company’s creditors and investors led to operations ending earlier this year (covered in the May issue). But Seward is announcing a relaunch for ONYX — complete with the January 3, 2025 launch of a new Los Angeles showroom. “ONYX is back! Now you can outrun the Trimaxion Drone Ship in New Jersey on the brand new upgraded RCR LTD,”announced Seward.
MEET OUR EXPERT ADVISORS
Maximize the Value of Your Business & Minimize the Pitfalls Upon a Sale
Stop by booth #4066 or schedule a private meeting.
Learn about our buy-sell advisory services.
Discuss the ever-changing market conditions.
Explore your acquisition criteria or exit strategy.
Get answers to your most pressing questions.
Have a face behind the name and voice.
All communications kept in strict confidence.
For a confidential consultation and complimentary estimate of value on your business, please contact us:
Welcome to the revolution! This NPDA February 2025 newsletter celebrates the Association’s return to AIMExpo (Booth #3134) and the premiere of our growth initiative for the entire industry: Powersports World! More than a streaming network, this initiative represents NPDA’s belief that a rising tide will indeed float all boats.
WE ARE BETTER TOGETHER
Tune Into Powersports World TV
“We are better together,” says National Powersports Dealer Association Founding Board Member Kim Harrison. She joins NPDA dealers saying join us for the ride! NPDA launched Powersports World TV — a free digital TV channel devoted exclusively to powersports content — at the recent DealerConnect National Conference. The FAST (free, ad supported TV) channel is continuing to accelerate as more viewers discover the future of streaming. Powered by cutting-edge technology Powersports World TV is racing toward 50 million households in the US and worldwide!
“I want to tell you a little bit about Powersports World TV which is live now. It is a network/streaming channel, with100% 24/7 content centered around powersports. There is nothing more exciting than our world.” She suggests dealers can open eyes to our lifestyle in a positive and all encompassing manner. “With Powersports World TV, we can get our word out there. Share the passion, share the sport, share the lifestyle. Let people see it. 24/7 and it’s brought to you with a joint venture from the NPDA
A subsidiary of NPDA, Powersports World TV is produced in partnership with Triple-B Media and Chet Burks Productions. Triple-B Media was founded by former executives at ESPN and has launched numerous other FAST channels. With the partnership in place, Powersports World will be able to stream live events related to motorcycles, side-by-sides, ATVs, scooters, personal watercraft (PWC), snowmobiles, industry events and more.vViewers can find Powersports World on a variety of platforms, including Roku TV, Sling, Sportstribal, Chromecast, Localnow, Distro TV and more.
“I encourage you to tune in now,” says Harrison. “You can find it on Roku, Sling TV and many other options to watch it…. Stay tuned, there will be much more coming in the future.”
Miss the world premiere of PSW at DealerConnect? Join NPDA at AIMExpo for an exclusive look at the new network owned by dealers broadcasting for dealers! Click here for more details: pswtv.com/new-home-2024
ADWAVE PARTNERS WITH NPDA TO CREATE FREE DEALER COMMERCIALS
As part of its membership package and growth initiative, the National Powersports Dealer Association premiered Powersports World TV at its recent DealerConnect national convention. As we all know, TV advertising is a powerful tool, but many dealerships can’t afford or don’t have the time to figure out how to get a commercial on TV. “As great a job as dealers do, there are huge barriers in TV advertising,” concedes NPDA Chair Bob Althoff. “Producing a TV commercial, hiring an ad agency, targeting and buying media, all demand significant time, cost and knowledge.” For these reasons, the Dealer Association has partnered with the experts at Adwave to knock down the barriers to entry.
Adwave’s mission is the full package of ad generation and getting your ad on TV, all in just minutes… and FREE to NPDA dealers! Membership really does have its privileges! Stay tuned… or better yet, dial in your dealership’s TV ads now: www.adwave.com
MISSION CONTROL WE HAVE LIFT OFF!
Building On Accomplishments For Growth In 2025
With the launch of DealerConnect, our first national networking show, the NPDA Board of Directors is proud to reflect on a highly successful 2024. Thanks to the support of many member dealers and strategic partners, our accomplishments in 2024 have us eager to see what 2025 will bring to the industry’s first National Dealer association.
Milestones in 2024 include:
Dealer Connect — NPDA’s inaugural in-person conference for Dealer Members and Partners in Columbus, Ohio, celebrated all that the NPDA has to offer.
State Dealer Councils — In an effort to lessen exposure and generate sustainable profitability for our Dealer Members, NPDA State Councils are being launched to show our strength in numbers. Look for your state to launch in 2025 if it is not already an early adapter.
Partner Growth — Thanks to the support of outstanding industry companies, the NPDA finished the year with over two dozen Partners.
Powersports World TV — Built for industry success and launched by the NPDA, the all-new FAST channel’s goal is to create additional floor traffic at your dealership with assistance from OEMs, aftermarket companies, content providers and more.
Harley-Davidson Council — Monthly meetings of the Harley-Davidson Council enables your dealer principal peers to stay apprised of the unique challenges faced by H-D dealerships.
We have made great strides in the past year, but now is the time to take the next step! Raise your hand and help shape our industry’s future. All of the 2024 successes above have arisen from suggestions from Dealer Members just like you. Raise your hand and let us know how you would like to contribute to Membership success in 2025. Carolina. Beach House Harley-Davidson will be renamed Sea Breeze Harley-Davidson and will remain at its current location at 100 Harley Davidson Drive in Shallotte, North Carolina.
SOUND OFF! MAKE YOUR VOICE HEARD SO WE CAN GROW OUR INDUSTRY
One of the many things we are thankful for as we start a New Year is that we have an association like NPDA to speak for Dealers and our industry! We can’t thank everyone enough for all they have done to move the NPDA forward since our founding in 2021. Dealers, let’s make OUR VOICE louder and stronger in 2025!
2025 is full of opportunities to do even more. Here is just a short list of items on our agenda.
• New Newsletter and notifications with improved formats
• Bigger and better Dealer Connect — Stay tuned for details very soon
• Education Program and Webinar Series
• Powersports World TV growth and impact
• Member exclusive benefits to help you and your business
• Quarterly Online Member Meetings — get updates, give input and get involved
Of course, we can’t do this without the tremendous commitment of our Board and our Members. We ask that every member please share the NPDA message and membership information with other Dealers and encourage them to become part of the NPDA mission as members in 2025. We hope to see you at AIMExpo in Las Vegas, Feb. 5-7. Visit us at Booth #3134
We need EVERY dealer to join with us on this ride. Not a member? Make your first resolution of 2025 to join the NPDA! Click here: www.npda.org
IMPROVED COMMUNICATIONS
Can you hear us now? We’ve added monthly communications that will give you the information you need, the latest news, Dealer events and member benefits. These are formatted to be a faster read with more in-depth coverage available. Watch for these emails:
Connections — Monthly email about events and activities for Powersports Dealers and the Industry.
Special Bulletins — Notices will be sent as things arise that you need to know about when news is breaking.
Not receiving our emails? Sign-up for our newsletter and other communications at bit.ly/3BTKyS4 or through our website www.NPDA.org
SPEAKING OF DEALER CONNECT
At a time when so many factors are changing in the powersports retail business, it’s more important than ever to come together to learn, find solutions, fight issues and grow our businesses. We really are better together!
That is why we are excited to announce that a bigger and better DealerConnect 2025 will return to Columbus, Ohio, from Sept. 21-23, 2025! The host hotel and meeting venue is the Hilton Columbus Downtown.
Like NPDA, DealerConnect is unique in that it is a Dealer event that is produced by Dealers for Dealers. This makes our event unlike any other trade show you will attend.
• Updates on NPDA from your Board, Council and Committee members.
• Education & Forecasts will be available with more classes and information.
• Networking is a key part of connecting and we make time and activities, so you have time to talk with other Dealers, Partners and Special Guests.
SAVE THE DATE and we will be opening event and hotel reservation soon!
To see a recap of DealerConnect 2024, find out more about the changes for a greatly expanded 2025 event, or to take advantage of the show specials, go to www.npda.org/connect
DOES OUR INDUSTRY RISE IN 2025?
It Is Up To YOU!
You have only so much time in a day while running your dealership. Flooring, financing, frustrating OEM foibles — it is “effing” harder than ever to stay on top of day-to-day dealership operations Sure, there are many things you’d like to be involved in, keep up on and learn about, but you may not have the time.
That’s where your NPDA membership comes in.
The NPDA was formed by Dealers just like you who know what running a dealership is truly like. We are here to work with and for you, helping you protect your dealership investment. We stay on top of threats and issues so that we can lessen our exposures and build toward sustainable profitability for every dealership.
When you do have time or have an issue, we are here for you! We work with our Partners to give you exclusive benefits as part of your NPDA Dealer membership. We launched Powersports World TV in 2024 for the industry with a goal of growth via newcomers to our sport.
Currently we represent more than half of the U.S. Congressional Districts. Our goal is to have NPDA Dealers in all Districts, giving dealership owners just like you a greater collective voice in the government relations and legislation arena.
It all comes down to you to add your voice by becoming a NPDA Dealer! The more Dealers that join, the stronger we are. Every Dealer counts! Join us today at: www.npda.org/dealer
NEW YEAR’S RESOLUTION
We need EVERY dealer to join us on this ride. Not a member? Make your first resolution of 2025 to join the NPDA! Click here: www.npda.org
From all of us, we wish you and your family a safe, joyful and prosperous 2025. Thanks for your support, NPDA Board of Directors
Breaking News PSWTV IS LIVE!
Wednesday, 18 Sept 2024
WE'RE THRILLED TO SHARE THE EXCITING NEWS THAT OUR INDUSTRY IS GROWING!
The Baby has Arrived
Oh, shit. The Nursery hasn't been decorated. Did we get the rocking chair? We didn't paint the room because who knew if it was a boy or a girl? Where is the baby formula, shampoo, blanky?
Powersport World TV (PSWTV) is now here And while we have been working our tails off to make this happen, we must admit that there is much undone.
We know this baby won't look the same in 3 mont hs, or 6, or 12. But what he/she will become will depend on every single one of us in the powersports world
Content creators creating. Dealers promoting and advertising--same for Manufacturers and the Aftermarket. Riders watching; telling their friends; and getting involved with ideas and suggestions
Every baby is precious. Every baby is full of promise. Every baby has the potential to change the world.
But no baby can be neglected.
And "it takes a village" to raise us all.
Who is responsible for this baby? You are! In fact, you own this baby--delivered by the National Powersports Dealer Association--a nonprofit that is defined by its passion to make what we love, last. It is determined to grow our sport, our community and industry.
Get involved.
HOPE SPRINGS ETERNAL
By Don Amador
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. — Winston Churchill
You don’t have to tune into Powersports World TV to know that the OHV recreation community has certainly been rocked by troubling news in recent months. I know because some of my industry colleagues, OHV club leads and land agency partners have sent me links to those depressing stories that range from long-standing dealerships closing their doors, OEMs experiencing a financial crisis to wildfires destroying popular OHV areas or the President issuing 11th hour Executive Orders designating new National Monuments on lands where we currently enjoy OHV recreation. These are indeed troubling times!
There is no getting around the fact that bad news is often just what it appears to be — bad news. However, the good news about bad news is it fires up our mental engines to analyze a situation and develop a strategy to conquer and overcome a challenge.
It was exactly that scenario that kickstarted my OHV advocacy career in 1987. I encountered a “trail-closed”
sign while riding one of my favorite routes in the Sierra National Forest in California. Rather than tuck my tail between my legs and ride back the way I came, I decided to find a path forward...
It didn’t take long for me to figure out that politicians, government regulators and legislators were making trail-related decisions. These unilateral, sweeping decisions were often at the behest of closure advocacy group agendas rather than a balanced approach to usage. They were out to restrict or ban my access to legal OHV routes and riding areas and I had little or no recourse...
So, I developed a strategy to educate myself on how to stem that 1980s-era tide of trail closures. The path forward meant joining and participating in OHV access organizations, working political campaigns, attending countless meetings, writing official comment letters on hundreds of issues, and engaging in trail stewardship or resource management efforts at every opportunity. The dual goal of keeping riding areas open and setting a standard for other land use activists to follow was my opportunity to optimistically embrace every difficulty.
You can never judge just how effective or valuable your contribution has been to the activity or community you have been called to serve. However, when the founder of a nationally recognized volunteer dirtbike club that does thousands of hours of trail stewardship work in the National Forests tells you they were inspired by your example to “get engaged and make a difference” — it indicates you took the right path.
Winston Churchill also noted it is darkest before the Dawn. It is time to see the light!
I believe adversity is a blessing since it gives all of us who embrace it the opportunity to overcome and be an inspiration to others that will head up the next generation of powersports leaders.
Don Amador has been in the trail advocacy and recreation management profession for over 33 years. Don is President of Quiet Warrior Racing LLC. Don serves as the Western States Representative for the Motorcycle Industry Council. Don is Past President/ CEO and current board member of the Post Wildfire OHV Recovery Alliance. Don served as a contractor to the BlueRibbon Coalition from 1996 until June, 2018. Don served on the California Off-Highway Motor Vehicle Recreation Commission from 1994-2000. He has won numarous awards including being a 2016 Inductee into the Off-Road Motorsports Hall of Fame and the 2018 Friend of the AMA Award. Don served as the government affairs lead for AMA District 36 in Northern California from 2019 – 2023. Don is a Core-Team member on FireScape Mendocino. Don is a contributor to Dealernews Magazine. Don writes from his home in Cottonwood, CA.
Confessions Of A Customer®
By Eric Anderson
LEAD US NOT INTO INDECISIVENESS
Regardless of your point-of-view, the same question applies throughout our industry: Who is in charge of making the big decisions? It doesn’t matter if you are a dealer, a product manufacturer, a service provider or a distributor — Who oversees making the big “decisions” in our industry, our businesses and our dealerships? Is it “management” or “leadership” that is guiding the motorcycle industry these days? Is a list of independent and successful businesspeople setting an example for the rest of us… or a distant board of directors who has never worked a day in retail?
The bold “management vs. leadership” question breaks down into three parts regarding:
From a historical perspective, our industry has always had its leaders — those well-respected few who set a high standard for the rest of us to strive for. Most motorcycle industry visionaries were self-made — not head-hunted, appointed or anointed. There is no reason here to “name names” (this isn’t an awards banquet), but if you have been around long enough you will be able to recall at least 5 to 10 industry heroes whom you have looked up to, and in turn, emulated in your own business endeavors.
These heroes include those who built dealership dynasties, aggressive distributorships, creative manufacturers, refreshing publications and others who grew their businesses while also growing the related portions of industry. Do we still have strong leaders who publicly place a stake in the ground, then go out and make it happen? Or do we have “teams” who make milquetoast decisions based on theory and rarely realized in reality? Too many board members? Excessive executive management teams? Added advisory councils? Multiple cooks making the soup? This cloaked indecisiveness, hesitation and “it wasn’t my idea” avoidance may be killing us.
I am all for feedback and communication up and down the corporate ladders, but who is really at the helm of the ships in our respective fleets? A brain trust like Star Trek’s Borg only collects knowledge — it doesn’t know how to interpret, reference human history, then apply it effectively. Captain Picard’s team — the human element — wins! Free enterprise and Mother Nature usually require an alpha dog to steer the pack in one direction, right or wrong. Without a firm direction in business, chaos, death and extinction ensues. Watching non-powersports corporations acquire this industry’s passion-driven, recreationally inclined distributors, retailers and manufacturers… then fail regularly… proves my point.
My worst fear is that our industry has fewer knowledgeable leaders than it has ever had before. They are selling their businesses, aging out and taking their knowledge and decisiveness with them… only to be replaced by “collectives” at all levels. Certainly, there are more advisors, consultants and CEOs from outside the industry than ever before enlightening us all about how it is done… elsewhere. We could be more open to enlightenment from across a bridge industry, but looking back it nearly fails every time.
Of course, our industry needs the help of anyone willing to join the battle in making profits, growing businesses and increasing the number of excited riders. But the fact is “experts” from the outside don’t understand the nuances of a recreationally based, relationship-driven industry. Likewise, our own industry veterans don’t objectively see the light of the rapidly approaching techno-horizon. Thus, teams of managers rather than individuals are now making the BIG decisions for our industry. Remember however, riding a motorcycle or other form of recreational transportation… is not a team sport.
Trouble is, these collective teams don’t seem able to make such decisions quickly or in response to the faster moving marketplace. Why? Because those executive and mid-level managers don’t visit the marketplace often if at all. Many are out of touch with reality… which happens at retail. Managers are keeping their jobs by accumulating and assimilating data, interpreting it and funneling it back to the collective so more theoretical decisions can be made. Is this simply a self-fulfilling prophecy which will eventually be broken by a reality check when sales stop?
Many people are terrific at the “theory of business” but not so good at the “reality of applying business.” Remember the “theory” of a college education vs. the cold, hard smack in the face we all received after graduating into the real world? I have seen such “theory” in many start-up and mature businesses — manufacturing mostly — where a “team” leads the business. It sounds good at first, but all too often miss the mark because no single person is responsible for decision making — the team is. Thus, nobody can point a finger at an individual when failure occurs.
“Many people are terrific at the “theory of business” but not so good at the “reality of applying business.”
Team decisions make sense when you consider the large combination of experience sitting around the conference table, but something strange happens in such situations. It reminds me of a big group ride — the more people on the ride, the more likely there will be an issue to distract from the joy of that ride. Like a pack of charged-up teenagers, the collective IQ of the group decreases in direct proportion to the increasing size of the group. Exciting, but common sense disappears in the absence of a group leader.
The inequalities and dysfunction coefficients increase almost logarithmically as the size of the enabled “management team” expands. Power plays, alliances and even sabotage emerge to distract from the group’s larger goal. It’s SURVIVOR! Once the vision becomes more about the individual PEOPLE on the team and NOT THE COMPANY’S CUSTOMER things unravel quickly, and profits drop… very quickly.
When the eyes move off the “customer ball” and move to the “money ball,” customers begin to defect, and things begin unraveling up the channel from there. Customers have a 6th sense for a lack of leadership and direction… usually because no one is telling them about the brand’s or business’s “Big Picture” any longer. The golden goose isn’t being nurtured any longer, it’s being milked for all it’s worth. An alpha leader won’t permit such dysfunction — they are leading. Dictatorship? Yes, but hopefully a benevolent one with a positive, motivating twist to share his/her vision with the team… and the world.
Previous vision and leadership have been replaced with non-communication and excessive middle management. Apple’s Steve Jobs is an example of leadership… as quirky as he was. He wasn’t always right or fair. But the vision and direction, subsequently the culture of the company, was 100% clear — Think Different! It was clear who was leading the company. I am sure Job’s quote here came later in his career after he truly learned the juxtaposition between management and leadership.
“Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.” -SJ
Managers or leaders? Who’s in charge of making these big decisions these days? You? Talk to me. Who, what, where, how, why, when?
ESPOSIZIONE INTERNAZIONALE
ITALIAN PAVILION
Andreani
Group International ................4040
supporting riders that share his passion for performance. He started the business in 1987 in his garage in Pesaro, Italy. Giuseppe was singularly focused on motorcycles, primarily on increasing performance through great suspension products that were perfectly tuned for the bike and rider. Giuseppe’s talent, and customer demand, led him to create his first classroom, where he, and some local experts, started making a name for themselves in education, at the Andreani Suspension Workshop. In March of 2023, Andreani USA opened the doors of their U.S. operation.
See the Dealernews interview here: www.youtube.com/watch?v=JZopSHOYqiU&t=9s Website: www.highsider-us.com
Arrow Special Parts S.p.A......................3035
Well known in the racing world, Arrow offers a complete portfolio of aftermarket exhaust systems from the slipon to replace the original parts to the top range of competition systems designed to fit street bikes or offroad bikes.
Website: www.arrow.it
Geco Special Parts SRL .........................3043
Specializing in the production of special parts for the enduro, motard, trials and motocross markets. We design every single part to special…we also believe in “Made in Italy” is important. Geco Special parts is an Italian company offering high quality products thanks to the 20 years experience in racing and in collaboration with world champions teams. All special parts are designed and produced by us with precision and high quality materials.
Malossi’s leadership in the production of special racing parts for scooters and motorcycles arises from three factors: experience over 80 years of unceasing activity, a passion for motorcycles over three generations of Malossi family, and one absolute must over all others: quality and technology before everything!
Website: www.malossi.com
Safeguard Insulation Industries SPA ....3041
Innovation is the hallmark of Safeguard Insulation. We are a young, dynamic company with a simple goal: to create innovation and bring efficiency in the field of thermal and acoustic insulation and fire protection. How do we do it? With the work of a young, dynamic group that is not afraid to try and experiment and with continuous collaboration with our customers.
Website: safeguardinsulation.com
ITA - Italian Trade Agency ......... 3034 & 3037
ITA - Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.
With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.
Website: www.ice.it/en
CHARGING STRAIGHT FROM EICMA TO AIMEXPO!
When the trade show was created, the stated goal of AIMExpo was to become “the EICMA of America” — but bear in mind that the Esposizione Internazionale Ciclo Motociclo e Accessori held in Milan did have a 100+ year head start on AIMExpo in Las Vegas. In an effort to close the gap, AIMExpo 2025 will have the best of powersports showcased in 300,000+ square feet of space at the Las Vegas Convention Center. The sold out show — more than 400 exhibitors and thousands of dealership personnel were already pre-registered in December — the return of the Italian Pavilion and some of the hottest Motociclo e Accessori as seen in Milan are definitely helping.
Last month we featured full coverage of EICMA and the impact of what was coming on a global scale… following up on the world’s largest motorcycle show, and certainly of more importance to U.S. based dealers are all the innovations, new products and latest motorcycles that are coming to AIMExpo this month and ultimately to your shop this season. However, even with a month’s head start, we can only hit some of the highlights here.
In the future, you definitely owe it to yourself to attend AIMExpo, and add EICMA to your industry bucket list!
There is no better reminder of why we got into this industry than a week in Milano. Talk to our friends at the Italian Pavilion, Moto Morini or the Parts Unlimited crew who were in Italy to celebrate the 110th Anniversary of EICMA last year.
SHOW NEWS & NOTES
Following the recent announcement that Italian brake brand Brembo had bought Öhlins suspension, the Bergamo-based operation busted out big news for the supersport segment. As a leader in high-performance brake systems, Brembo presented its PRO Package and PRO+ Package for supersport motorcycles during EICMA 2024. “These two new front brake packages represent Brembo’s dedication to excellence, which shines through in every product, offering unrivalled quality, innovative solutions and superior performance,” claims Brembo. “Whether you’re a seasoned racer or a weekend warrior, the PRO Package and PRO+ Package, will elevate your riding experience to new heights.” Stop by Brembo North America Booth #4041
The MV Agusta F3 Competizione was introduced at EICMA as “the world’s most elite supersport bike, a true celebration of sportiness, refined aesthetics, and technical excellence.” Continuing MV Agusta’s legacy of creating “Motorcycle Art” the bikes are always an exquisite blend of cutting-edge technology and stunning design. But beyond the F3, models like the Rush Mamba, the Turismo Veloce and the ultra-exclusive Superveloce 1000 Serie Oro made it worth the trip to Milan. See the gold standard at MV Agusta North America Booth #4109
Piaggio is picking up the vibe and they are leading the charge of Italian brands going all-in for Las Vegas. Piaggio Group Americas returns with its diverse lineup of motorcycles and scooters from their iconic Aprilia, Moto Guzzi, Piaggio and Vespa brands. In addition to showcasing its expansive product lineup, Piaggio will also address its growing dealer network while at the show. “Over the last five years, we have changed everything about the way we do business in North America,” explains Piaggio Group Americas VP Michael Angeli. “AIMExpo gives us an opportunity to spend more time face-to-face with our industry partners to discuss the robust and exciting vehicles we offer from our brands, the resources we have optimized to support our dealers, and the endless opportunities to create more future business.” Piaggio people congregate at Piaggio Group Americas Booth #3097
Another company we met with in Milan headed to AIMExpo is SMK. The helmet company may be the biggest brand you have never heard of, but the size of their booth and the corresponding crowd at EICMA prove their brand recognition on a global stage! “We are proud to present multiple new, cutting-edge helmet models that meet the stringent ECE 22.06, DOT, and other global certification requirements,” says Shilpa Arora President. “Each helmet not only meets these standards but also pushes the envelope on comfort, technology, and design, reshaping the riding experience.” Headlining their Las Vegas act will be “Agnar” the master of touring helmets with a high powered speaker system & integrated Wi-Fi 5 mesh technology, enabling seamless wireless connectivity over a large areaHead over to SMK Helmets Booth #3091
Industry newcomer Tromox shows up in Las Vegas with the showstoppers they had at Milan. Recognizing the need for electric motorcycles to be price-competitive with ICEpowered bikes…. and yet deliver more. “The launch of the M03 in Milan represents an important step in the urban mobility market,” says Tromox Marketing Manager, Vincent Miao. “We aim to provide users with an eco-friendly and convenient electric travel solution at an affordable price.” However the Tromox team also recognize that U.S. is a recreation-based market. Even if you missed Milan, you can still get hands-on with the latest models from Tromox Electric Motorcycles Booth #1083
Parts Europe rocked EICMA! The Parts Pavilion was an enclave unto itself with 15 show bikes, 12 co-exhibitors merging top European and US brands, including SCAR, Gilles Tooling, Motion Pro and Klockwerks... plus the Parts Europe house brands, Thor, Icon, Moose Racing and Drag Specialties. In addition, they played host to the Michelin World Premiere press conference as the world’s leading tire manufacturer unveiled a brand new line-up of motorcycle tires... and for an Italian accent, 9-time MX World Champion, Antonio Cairoli was signing autographs and hanging with the reps. Parts has plans for AIMExpo as well Parts Unlimited/Drag Specialties Booth #1009
MOTO MORINI ITALIA DAL 1937
New Era To Debut At AIMExpo
Even by Italian standards, hometown hero Moto Morini went over the top on the opening day of the 110th edition of EICMA! With its roots reaching back to Milan since 1937 it was fitting that “THE NEW ERA” for the iconic brand made its world premiere on the motorcycle world’s biggest stage. While still deeply committed to its historic roots the 4 new models that were unveiled represent a significant step forward in the company’s strategy. Moto Morini brand positioning starts with the diversification by type and displacement.
Best summing up the fusion of the old and the new, the Moto Morini 3 ½ had the hearts and minds of the locals, “But will it play in Peoria,” questioned Moto Morini USA capo Chris McGee. “Wait until the wraps come off the Corsaro 750 GT, Rumble and next gen X-Cape at AIMExpo,” he hinted while we were in Milano witnessing the emerging new era.
The new era design beef for the historic brand, calls for “attention to detail and design solutions of excellence.” “These bikes are designed to meet the expectations of even the most demanding and passionate motorcyclists in any segment,” McGee explains. “But they also must be distinctly and uniquely Moto Morini!” Judging from the standing room only crowd’s reaction, mission accomplished:
“Today we inaugurated the New Era of Moto Morini, and we are about to enter a period full of challenges and opportunities,” said Alberto Monni, General Manager of Moto Morini.” We are ready to launch ourselves towards another goal with boldness and determination, because Moto Morini is not just a name, or a brand... it is a tradition, it is a red thread that links our roots with our future!” Indeed.
“With the new models we are going to preside over segments of the global market that we want to enter through the front door. We will expand the range by going on to consolidate product families, to satisfy different desires and needs of our public and to win the hearts of other enthusiasts with brand new models that, on the one hand give new life to a legend of the past, and on the other mark debuts that will see us engaged on new fronts,” concluded Morini.
CORSARO 750 GT
The prestigious Corsaro family expands with the introduction of the new Corsaro GT, joining the Naked and Sport models, ready to tackle any journey. Designed and engineered in Italy, the Corsaro GT is crafted for those seeking a premium riding experience. Its design blends the signature aesthetics of the Corsaro range with a bold, robust character, complemented by functional solutions to enhance riding pleasure.
RUMBLE
Sophisticated, elegant, and with a rock soul: Moto Morini introduces the Rumble, a 350 inspired by the Bobber world, a true statement of style and personality. The Rumble’s clean design pays homage to the minimalism of the early 1900s, with muscular lines and vintage elements seamlessly blending with contemporary touches to create an edgy, action-movie aesthetic. It’s a tribute to freedom and rebellion, made for those who love to stand out and hit the streets with boldness and style.
And there is BIG news on the ADV front… but you will have to go to AIMExpo to see the dawn of the new era for yourself Moto Morini Booth #5096
WHAT IS TURN 14?
In honor of its racing roots, Turn 14 is a reference to the legendary Road America track. It has taken a little longer to apex the turn to powersports than anticipated, but the eponymous distributor is back on track as the title sponsor of the AIMExpo Industry Party and ready to rock the dealers’ world. We put Turn 14’s Chief Technical Officer, Chris Candido in the hot seat for his first AIMExpo last year to pre-run the course.
At that time, the automotive distribution giant’s strengths — up-to-the-minute online inventory tracking, forecasting and dedicated Customer Support Department — were anticipated to allow the company to cut lead times and keep its customers informed about product fulfillment.
“With 723,000 sq./ft. of warehouse space, Turn 14 Distribution boasts ground shipping coverage to 45% of the U.S. population in one day and 100% within two days,” he explained. “Globally, Turn 14 Distribution’s competitive freight rates, ‘ship to your shop’ flat rate shipping, late shipping cutoff times, seven-day-a-week operation, and same day in-stock order fulfillment is a lot to take in…
However Turn 14 had to take in more than 11,000 pallets of product and over 60,000 SKU’s when it came time to transition Tucker’s inventory into Turn 14’s facilities! Now the product has been integrated into the system and the line card announcements are being updated weekly!
Hear what Chris Candido had to say here: www.youtube.com/watch?v=45vRk7Z9oyc
ARROWHEAD ENGINEERED PRODUCTS
“Arrowhead Engineered Products brings a robust selection of high-quality replacement components designed to deliver dependability and value to a wide selection of powersports enthusiasts,” explains Wayne Howard, Divisional Purchasing Manager at Turn 14 Distribution. “Its dedication to serving the powersports industry aligns with our mission to provide premium products to our customers. We’re thrilled to add their solutions to our line card and offer even more value to our partners.”
Since 1968, Arrowhead Engineered Products has provided top-quality replacement parts for the powersports industry. Renowned for its expertise in electrical components, AEP focuses on precision engineering and premium materials to ensure every part meets and exceeds OEM standards. Backed by an extensive logistics network and exceptional customer support, AEP’s commitment to quality goes beyond its products, delivering unmatched reliability and a superior experience for both professionals and enthusiasts worldwide.
HARDLINE
CYLINDER WORKS
“Cylinder Works delivers a wide range of cylinder and top-end components to enthusiasts who value quality parts without the high cost,” says Wayne Howard, Divisional Purchasing Manager at Turn 14 Distribution. “With its dedication to precision manufacturing, superior materials, and comprehensive kits, Cylinder Works provides the powersports segment with exceptional quality and value.”
For those of you who missed the memo, Cylinder Works specializes in premium replacement cylinders for 2-stroke and 4-stroke powersports applications from OEM replacement to Big Bore Kits. Advanced materials like nickel silicon carbonite combined with precision manufacturing techniques ensure each cylinder exceeds OEM specs. “Cylinder Works supports each cylinder and cylinder head kit with a host of quality seals, delivering comprehensive kits with exceptional quality and unmatched value,” concludes Howard.
“Hardline Products embodies a legacy of innovation and quality in the powersports industry,” states James Kramer, Divisional Purchasing Manager at Turn 14 Distribution. “The brand’s dedication to solving customer challenges with thoughtfully designed accessories has made them a trusted name among enthusiasts and OEMs. By adding Hardline Products to our line card, we’re able to provide dealers with a comprehensive range of products that meet the diverse needs of the powersports community.”
Founded in 1992, Hardline Products is a family-owned business headquartered in Stuart, Florida, with additional operations in California. Hardline has become the largest manufacturer of hour meters in the industry while offering a wide array of products, including tools, license plate kits, replacement components, training wheels and registration decals. The company’s unwavering commitment to quality and innovation has earned the trust of major OEMs, such as Yamaha, Polaris and Mercury Marine, along with its partnerships with aftermarket leaders like QuadBoss.
HOT CAMS
“Hot Cams has earned its reputation as an industry leader by delivering precisionengineered, high-performance solutions for powersports enthusiasts,” claims Howard. “Its line of innovative camshafts, valve shim kits and complementary components are a perfect fit for our commitment to providing the highest quality aftermarket products, and we’re thrilled to bring their lineup to our customers.”
Hot Cams specializes in developing camshafts that enhance the performance while maintaining OEM-level fit and quality for off-road-oriented powersports vehicles. Using cutting-edge technology, advanced manufacturing techniques and top-quality 8620 billet steel, Hot Cams provides performance camshafts that are perfect fit and deliver long-lasting performance. Hot Cams engineers dyno-test every product to ensure they provide superior power and responsiveness, even under demanding conditions.
THE ANSWER TO YOUR MX GEAR NEEDS
“Matrix Concepts is a well-known and highly respected brand in the off-road community,” notes Kramer. “The addition of Matrix Concepts solidifies our dedication to the powersports industry and provides our dealers with another trusted option for their customers’ off-road needs.”
Since its inception in 2009 as a college project by brothers Chadd and Cameron Cole, Matrix Concepts has revolutionized traditional powersports products. By combining lightweight, high-strength materials with innovative features, the brand has elevated items like composite stands, loading ramps, tie-downs, utility cans, and motorcycle work mats. Riders and teams worldwide value Matrix Concepts for its performance-focused designs, functionality, and sleek, professional appearance at the track. “Matrix Concepts has always been about innovating everyday products for off-road enthusiasts,” concludes Kramer. “We’re excited to bring these unique and functional solutions to our dealer network and help riders everywhere enhance their racing and riding experience.”
PIVOT WORKS
“Pivot Works consistently sets the benchmark for innovation in the powersports aftermarket with their comprehensive rebuild kits and dedication to outstanding customer satisfaction,” says Howard. “Their commitment to providing fast, easy, and complete solutions for dirt bikes and ATVs makes them an invaluable addition to our product lineup, enabling us to better serve our customers’ maintenance and performance needs.”
Pivot Works is a well-regarded manufacturer specializing in bearing and seal kits for offroad powersports vehicles, including ATVs, UTVs and dirtbikes. Known for simplifying maintenance and enhancing performance, their products come pre-packaged and ready to install, making them a convenient choice for both professionals and enthusiasts. Pivot Works has built its reputation on providing high-quality, reliable parts designed to meet or exceed OEM standards, ensuring durability and optimal functionality for demanding applications.
VALE MALCOLM SMITH
MOTORCYCLIST OF THE CENTURY
Godspeed Malcolm Smith. His dealership shared the sad news shortly after Thanksgiving, but the heartfelt thanks from the millions Malcolm touched — well beyond his motorcycle dealership, his adopted communities in Canada, Colorado, Baja, companies and philanthropic work — continue to flood in. Of course everyone in this industry seems to have at least one Malcolm story! It is still coming together, but the Motorcycle Industry Council, AMA and the many friends and former employees are bringing together a tribute for Malcolm at AIMExpo.
Malcolm Smith (1941 – 2024), who many consider to be America’s most-renowned and best-loved motorcyclist, has died from complications of Parkinson’s disease, which he battled for more than two decades. He was 83.
Smith passed away at home in Riverside, California, on November 26, peacefully and surrounded by family. He is survived by his wife Joyce, daughters Louise and Ashley, sons Joel and Alexander, granddaughters Evie, Adeline, Amelie, Miley and Claire, and grandsons Ethan, Malcolm and Conrad.
In his final year he welcomed his newest grandchildren, Malcolm, Conrad and Claire, and was thrilled to watch his granddaughters learn to ride motorcycles.
During his 83 years, Smith did it all: Rider. Racer. ISDT gold medalist. Shop tech. Service manager. Repair shop owner. Aftermarket distributor. Retail store owner. Actor. Sponsor. Philanthropist. Promotorcycling advocate. Father. Grandfather. Friend… And much more.
But over and above all that, Malcolm Smith was everyman’s motorcyclist, an enthusiastic, fun-loving, driven and talented example of what motorcycling could do and be for the everyday enthusiast, and how the sport could affect our lives in unimaginable ways.
In lieu of flowers, the family kindly requests donations to Malcolm’s favorite charity, the Malcolm Smith Motorsports Foundation, which supports the children of Baja.
More than a decade ago. Malcolm Smith wrote these words for the final chapter of his acclaimed 2015 autobiography: “It all started for me on March 9, 1941, Continued
Photo courtesy: Joe Bonnello
AMA DEALER-LEVEL MEMBER BENEFITS
u Business Member ad in American Motorcyclist with current year Business Member company logos
u Discounted advertising rates
u Consumer data from product surveys sent to AMA members
u Magazine copies to dealers including member information
u Encouraging AMA organizers/state chapters to use dealerships for meeting places (bring more people to the dealers)
u Connect dealers to clubs/organizers for local events
u Dealer listings on the AMA website
u Right to display AMA Business Member logo with year on website
u Window cling acknowledging membership
Apply here https://form.jotform.com/amatech/business-member-app For more information contact Michael Kula at mkula@ama-cycle.org • (949) 466-7833 or Alex Boehm at aboehm@ama-cycle.org • (310) 662-1724
in a small rural hospital in the village of Ganges, on Salt Spring Island, British Columbia, Canada… Where it will end, no one knows. But you can be sure I’m going to enjoy every minute I have left, with a smile on my face, and my family nearby. Can’t ask for more than that.”
You can’t, and he didn’t… and the world’s motorcycling fans are better for it.
Godspeed, Malcolm
SHARING
In addition to sharing her husband with the world, Joyce Smith shared a personal statement:
Long, out-of-the-way trails through countries and continents, inspired multitudes of boys, young men and their fathers to throw a leg over a motorcycle and ride like the wind. After 83 years, his fuel ran out, the bike chain broke and the tires went flat.
Malcolm Smith, my dear husband of 42 years, icon to generations, Father, and Grandfather to our family, passed away Tuesday at home with us at his side. Malcolm suffered greatly with Parkinson’s in his later years, robbing him of the ability to ride a motorcycle, jet ski and eventually a side-by-side.
We miss him terribly but know he is free of his pain and suffering.
Rest in peace dear Malcolm.
CARING
It’s hard to put into words what yesterday meant to me and a few thousand other friends and fans of Malcolm Smith. The Smith family put on an amazing Celebration of Life. The atmosphere was joyous and truly celebratory. Needless to say I saw so many old friends and acquaintances. You will find world champions, national champions, legends and heroes, captains of industry and everyday off-road enthusiasts.
Cycle News included my full send off back in December: magazine.cyclenews.com/i/1530089-cycle-news2024-issue-48-december-3/58?
Thanks to the Smith Family for bringing us all together. I was privileged to say a few words. Without question the hardest speech I ever gave. Long may you run Malcolm!! — Scot Harden
Photo courtesy: Joe Bonnello
AMA SALUTES
LEGENDARY MOTORCYCLIST & HALL OF FAMER
During his 83 years, Smith did it all: Rider. Racer. ISDT gold medalist. Shop tech. Service manager. Repair shop owner. Aftermarket distributor. Retail store owner. Actor. Sponsor. Philanthropist. Promotorcycling advocate. Husband. Father. Grandfather. Friend. And much more.
But over and above all that, Malcolm Smith was everyman’s motorcyclist, an enthusiastic, fun-loving, driven and talented example of what motorcycling could do and be for the everyday enthusiast, and how the sport could affect our lives in unimaginable ways.
“Malcolm Smith embodied so much of what’s good about motorcycle enthusiasts and the sport of motorcycling,” said AMA President and CEO Rob Dingman. “Not only did he excel in riding, racing and business, but Malcolm was also a great example of how to get the most out of motorcycling and give back and support our sport, which he did during much of his life — and always with a grin.”
In lieu of flowers, the family kindly requests donations to Malcolm’s favorite charity, the Malcolm Smith Motorsports Foundation, which supports the children of Baja, at: www.malcolmsmithmotorsportsfoundation.org
AN HONEST EVALUATION...
In Hindsight, #SheffieldSez
In addition to running a dealership, facilitating 20 Groups, being a veteran and experienced industry observer, Mark J. Sheffield serves on the National Powersports Dealer Association and the Texas Motorcycle Dealers Association. He has developed a reputation for saying what needs to be said, no matter how painful. However this time he shines the light on himself:
During my time leading the transformation of a small powersports dealership into one of the largest in Texas - Woods Cycle Country, I often described myself as a “good manager at best, but probably more consistently marginal.” With the benefit of hindsight, I now see areas where I could have done much better.
Many factors contributed to the success of our dealership:
- Relatively friendly business climate in TX
- Rapidly growing population in our market
- Sandwiched between two major cities
- Located directly on Interstate 35
- We had the right brands at the right time and didn’t allow any vendors to run our operation
- Franchise protections in TX provide for a little breathing room between competitors and keep some vendor overreach in check
- I have a great business partner who let me make a lot of mistakes and then coached me after I’d cleaned up my messes
Some of the key lessons I’ve learned since my semi-retirement:
- I enjoyed building the business - I didn’t like maintaining it
- I gained satisfaction out of completing tasks - the technical work
- I don’t mind leading by example but I’m not comfy being in the limelight
- You can’t grow a big and successful dealership without strong processes that everyone knows, understands, and adheres to
- Employees who are not aligned with your culture and values will never be able to adhere to a defined process
- I didn’t spend nearly enough time coaching and teaching my managers, I was too inclined to just step in to do the work
Ultimately, I was the right employee to take our business from A to B, and B to C, but I wasn’t the right GM to keep taking it to higher levels. One of the best things I ever did was to pass the torch on to our current GM, Joe. He’s been the right person to take the operation from C to D, and hopefully beyond.
As we approach the end of the year and look forward towards 2025, my challenge to each of you in a leadership role is to really be honest with yourself. Be willing to identify your shortcomings and then determine if you can overcome them. If you have deficiencies, seek out help to overcome them. Ultimately, if you aren’t the right person for the job, then be willing to make not only the right decision for yourself, but for the business. Don’t be an anchor.
Growth is not just about achieving business success — it’s also about acknowledging our shortcomings and striving to improve. Looking back, I’m grateful for the lessons learned and the clarity that reflection brings.
