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WORLD’S LUCKIEST MAN
Bob Althoff On Words Matter…
EDITOR’S NOTE
Robin
On
The
And
DEALER
Brett Tekavec Weighs In From The Land Of Misfit Toys…
EDITORIAL
Robin Hartfiel Editor/Publisher
Bob Althoff World’s Luckiest Man
Gus Stewart Creative Director
Brenda Stiehl Production Manager
CONTRIBUTORS
Don Musick Genesys Technology Solutions
Dr. Paul Leinberger
Eric Anderson Vroom Network
Jim Woodruff National Powersport Auctions
Lenny Sims NADA Appraisal Guides
Scot Harden AMA Hall Of Fame/Harden Offroad
Alex Baylon Motorcycle Industry Jobs
Hector Cademartori Illustrations
William Douglas Little Unique Powersports
Charlie Williams Off Road Editor
Don Amador Quiet Warrior Racing
Joe Bonnello Joe B Photography
Uncle Paul Wunsch Love Cycles
The Anonymous Dealer
ADVERTISING
Robin Hartfiel Publisher (949) 489-4306 robinhartfiel@gmail.com
Blake Foulds Account Executive (760) 715-3045 blakefoulds@dealernews.com
Brenda Stiehl Production Manager brendastiehl@dealernews.com
John Murphy Publishing Consultant johnmurphydn@gmail.com
By Bob Althoff
For the past six decades “DEALERNEWS” dealt in words. While we aren’t DEALERS per se, we have certainly brought our Industry plenty of “NEWS” since that fateful day in 1965 when the magazine was launched. However it should be noted that our most important contribution is not news. It is perspective.
Our words matter because they have the power to shape outlooks. Our perspective comes from hundreds of years of experience the columnists and contributors bring to bear on those things that matter most to dealers. The words you will soon read in this issue matter. Every word is a gift of love for this community; each contributor brings a unique perspective; each understands the importance of the words they share in this and every issue for the past 60 years!
However, there are times when words fail.
This past year is a prime example. It was an election year. And given the negative nature of the campaigns the consultants give us, we will all breathe a sigh of relief that 2024 is finally in the rear view mirror. But beyond hurtful words from the political machines, there were far more painful wounds suffered by the powersports industry. In our tight knit industry, the loss of a single Dealership hurts — multiply that by a factor of 20 or 30! It simply isn’t the loss of a rooftop, it is family in service to their community for decades, it is the extended family the staff inevitably becomes and it is generations of customers being cast adrift every time a Dealer decides to simply lock their doors and ride off into the sunset.
It is a tragedy amplified by the drumbeat of dozens of similar closures. O.E.’s and Aftermarket alike are feeling the heat, as well. Yamaha Snowmobiles and Pedal Assist Bikes are both gone, 2/3s of the EV start-ups have short-circuited and
Harley-Davidson and KTM parent Pierer Mobility Group are making headline news in the financial world for all the wrong reasons.
So what does this have to do with Dealernews? Plenty! Perception is reality and we have seen an alternate reality!
For our industry, there has been some great news for Dealers, starting with the fact that motorcycle registrations are at record high — almost twice as high as in 1975 and nearly 3.5 million more than in the mid-2000s — according to the U.S. Department of Transportation. Great news, but nobody is talking about it. How about the continued growth of the National Powersports Dealer Association as evidenced by the excitement surrounding its inaugural DealerConnect networking event in Columbus. And the corresponding arrival of POWERSPORTS WORLD TV.
“Powersports World TV is a dream this industry has had for 40 years,” says media guru and community builder Steve Piehl (he created the original H.O.G. concept for Harley). “The dream has come to fruition,”
So where do we go from here?
As always, the only way out is up. Growth is not an option; it is a necessity.
Growth will be ours when we come together to achieve it. It will require humility, vision and cooperative effort. None of that is easy, but together we are unstoppable. This is the word that needs to be spread — not hunkering in our respective camps, selfishly scrapping for a larger piece of a shrinking pie.
There is a brilliant Harvest Moon rising outside my window, proving that the darkest hour isn’t always just before dawn. 2025 holds immense promise. One year from now as we look back on 2025, let’s agree that the best word to describe it was “Growth”!
Bob
By Robin Hartfiel
Who’s With Me?
We all knew we were in for a wild ride, with the election cycle historically tightening of the purse strings, a return to seasonality after the COVID bubble — predicted by Jim Woodruff and reiterated in multiple NPA AWP reports the past two years, the refilling... and over filling of inventory levels by almost all OEMs concurrently, two years of bad snow (plus Yamaha exiting the market completely), BRP jettisoning its marine business… yep, there were plenty of indicators that powersports was in for a time of retooling and re-forecasting.
More recently it was hard to miss the Mr. Starbuck’s media blitz on Harley, however the bigger hit to our industry is to the 20+ dealerships that have closed up since last December when Perry Harley-Davidson — Michigan’s oldest family owned and operated motorcycle Dealership — simply locked the front door and walked away from a 98 year legacy. This week Pierer Mobility Group announced they need about a Billion Euro bridge loan, (and kudos to Scot Harden for his prescient deep dive into Pierer’s problems in the October issue: issuu.com/dealernews/docs/issue_10_october_ f2fdf6352172b2/64
Add Arctic Cat’s “Dear John Letter” to its dealers in the same week as Bloomberg began claiming the bloom is off the motorcycle market: www.bloomberg.com/news/features/2024-11-08/whyus-motorcycle-sales-may-never-recover
To plagiarize Animal House: This situation requires a really stupid and futile gesture... and we are just the guys to do it!
Now is the time when we do what our industry always has… bootstrap our way back! If you look past the clickbait of Mr. Coffee and the Bloomberg headlines, the process has already begun! In fact, there are actually more registered motorcycles than anytime in history, according to The U.S. Department of Transportation and the MIC. www.facebook.com/photo?fbid=1101329808665828&s et=a.491533632978785
Not only are more motorcycles in use, and more riders are riding more (even if Bloomberg didn’t get the memo), the vibe at EICMA in Milan was absolutely electric! All 10 exhibit halls were filled and more than 600,000 attendees were recorded during the six days. Closer to home “the EICMA of America” AIMExpo is already 96% sold out and more than 1,000 dealers are pre-registered for our trade show in February.
Just as we have since 1965, Dealernews will cover history in the making like the launch of NPDA’s DealerConnect and Powersports World. We will continue our role as the official media partner of AIMExpo and stay actively engaged as long as they need us. In short, Dealernews will deliver breaking news, informed opinions, exclusive industry research and quality content. As John Blutarski noted in Animal House:
When the going gets tough, the... uh,
Tough Get Going!
Who’s with me?
Former Editor-in-Chief and publisher of Dealernews circa 1990-2003, Robin returns to the magazine. In addition to having been instrumental in creating the Dealernews Top 100 program (still the industry’s ultimate accolade for a motorcycle dealership), Hartfiel has worked for most of the B2B publications in the Powersports arena. Prior to the trade side, he worked as a beat reporter for a local newspaper and was an editor of publications ranging from All About Beer to VW Trends.
THE ALLURE OF THE MOTORCYCLE IS STALLING OUT
The Bloomberg post about the failing “allure” of motorcycles that launched a thousand comments:
www.bloomberg.com/news/ features/2024-11-08/why-usmotorcycle-sales-may-neverrecover
WHAT POINT ARE YOU TRYING TO MAKE?
How is it that an industry mag posted this article? And what point are you trying to make?
Fred Oberer, Eastern Regional Sales Manager STACYC
Fred Oberer We had a number of dealers ask us if we had seen the article, so we shared it via social media. If the public perception of our industry is this myopic, maybe we should be looking to ourselves?
TYPICAL
Typical of Bloomberg to publish a story written by someone participating in and attempting to write about a sport that has always and will continue to have an allure for individuals, not people pretending to be one.
Kent Kunitsugu, Former Editor SportRider Magazine
I just read that. Funny! I never knew that motorcycling was so “inconvenient”... after riding them all my life. But so is kayaking, fishing, SCUBA diving, hiking and cycling. In fact all recreations are “more trouble” than sitting at home on the couch. Sigh!
Eric Anderson, Confessions Columnist Dealernews
YOU ARE DOING IT WRONG
If you finish a ride with his take away, you are most definitely doing it wrong. There are plenty of guys and gals learning how to do it right or simply enjoy doing it wrong! I think there’s hope for an upswing in the industry yet.
Nick Fahringer Cycle Electric Inc.
DEFINITELY DOING IT WRONG
All I could think of when reading this article is he chose a Triumph Bonneville to do a cross country ride and complains of a rough ride, no room for luggage, wind noise etc etc. That’s kind of like taking a G310R to Glen Helen for a 90 minute moto. Can someone put this man on a Goldwing or an Ultra Classic to re-do this ride?
Dan Proffer, RSM Denago PowerSports
THE RIGHT TOOL FOR THE JOB? Someone needs a bran muffin… or a Spyder/Trike!
Jayson Davis, Owner/Operator PowerSports Of Greenville
The author sounds like he is a want-abe and finally realized he can’t ride a motorcycle nor understands the reason to ride. Everyone has an opinion, I think he should go back to his electric cars and get some milk and cookies to calm himself down.
Budd
Matto Matto Cycle
HE IS RIGHT, YOU KNOW
I have been in the industry the whole timeline of the article. It is a pretty fair and accurate assessment of the industry from a sales standpoint. He did leave out a few key points though. Cost is one, bikes have got too much bullshit on them these days and cost too much. To get into anything entry level it means a small displacement bike that sucks to ride anywhere other than around town and the better bigger bikes are out of reach for younger first time buyers. And let’s face it, you can’t use your iPhone while riding, and for several younger generations that is a total deal breaker for anything. The OEM’s are out of touch, can’t figure out what they need to build or who the target market is. It’s an unstable industry, has been for the last 35 years. No one is getting rich in the industry that is for sure.
Motorcycling isn’t for everybody. And cross country road trips are better on touring bikes. Maybe one of the OEMs loans this guy the right bike and sends him on a group ride so he can get a better taste of it...
Forget the motorcycle, the weather, the gear… This guy should just not be riding a motorcycle and certainly not cross country. For those of us who have a passion for riding, the reasons we ride are wide and expansive, much like the feeling of crossing this great country on 2 wheels. The roads you ride, the sites you see, the towns and people are all experienced differently on 2 wheels. Sure you can do it in a car and I have but it’s just different on 2 wheels. And as has been said many times: “it’s hard to explain to a non-rider.”
Ed Apelian, Retired Wells Fargo
He’s fully kitted but doesn’t know about proper packing or heated clothing? The article feels like trolling....
Jeffery Boaz
Trader Interactive
GEAR UP
Sounds like the wrong bike, no concept of gear available these days, and lack of preparation...
Josh Salazar, Head Dirt Bag Dirt Bag Brands
“Uncomfortable Ride”
“For all its associations with freedom, a motorcycle is probably the least freeing form of transport there is. Aside from the danger, there is a litany of things you can do in a car that you can’t do on a bike.” I will never forget the prophetic words of one late great leader of one major Austrian motorcycle brand during a spirited meeting at the brand’s Amherst, Ohio US headquarters… “Nobody needs to own or ride a
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motorcycle. In fact, most people shouldn’t.”
Scott Cox, Retired USMOL
Only 100 miles on a tank? Sounds to me like he picked the wrong bike for a cross country tour. Has he ever heard of a Goldwing or Roadglide? 260 plus miles on a tank — easy.
Jeff Koehler Old Enough To Know Better
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CEO Stefan Pierer and Co-CEO Gottfried Neumeister addressed KTM employees November 26 on plans to overcome, adapt to changing markets, and secure KTM’s position as a global leader in the motorcycle industry.
“The KTM journey continues with bold steps into the future,” according to the co-CEOs. “In the face of global challenges, KTM is taking decisive action to ensure a strong, resilient path forward.” “Building on decades of success, KTM remains committed to its core values of innovation, passion and excellence,” claims PIerer. “With the support of its dedicated employees and fans, KTM has become synonymous with cutting-edge performance and a READY TO RACE spirit. Challenges are part of every journey, but as KTM’s DNA proves, winning against the odds is what we do best.”
Austria – 26 November, 2024 – KTM CEO Stefan Pierer and Co-CEO Gottfried Neumeister today addressed the company’s more than 5,000 employees, unveiling a comprehensive plan to navigate the current financial challenges and ensure a robust future for KTM.
Making KTM robust for the future
Stefan Pierer, CEO of KTM AG: “Over the past three decades, we have grown to become Europe’s largest motorcycle manufacturer. We inspire millions of motorcycle riders around the world with our products. Now we are taking a pit stop for the future. The KTM brand is my life’s work, and I will fight for it.”
KTM, which has grown from 160 employees and a production volume of 6,000 units in 1992 to a capacity of up to 1,000 motorcycles per day, is now facing significant hurdles. To address these, KTM will initiate a legal restructuring proceeding with self-administration. The application will be submitted on Friday, 29 November, with the goal of concluding the process within 90 days.
Since September 2024, Gottfried Neumeister has joined the Executive Board as Co-CEO. Stefan Pierer: “Gottfried Neumeister has brought impressive experience and a breath of fresh air and has made a significant contribution to addressing the current situation. I am convinced that together we will get the company back on track for success.”
Gottfried Neumeister, Co-CEO of KTM AG: “The enthusiasm of our employees is our most important competitive advantage. Their passion is the reason why KTM is globally synonymous with peak performance. We build our motorcycles reliably and robustly for every race, for every terrain. Now it’s about making the company robust. Robust for the future. So that we can quickly focus again on what we do best: building the coolest motorcycles in the world.”
Pierer and Neumeister emphasized the importance of the employees’ commitment and support during this period. “Together, we have made KTM a success story, and together, we will carry KTM into the future,” they stated.
Mike Ratz, Dealer Principal of Logan Motorcycle Sales in Wilkinson, West Virginia and Hatfield McCoy Powersports in Belfry, Kentucky, has passed the torch to Mitch Potter of United Motorsports in a deal brokered by North America’s highest volume dealership brokerage firm, Performance Brokerage Services.
“Our family has been in the powersports business for more than 60 years, and when I decided to sell, I called George Chaconas of Performance Brokerage Services,” said a satisfied Ratz after the sale. “He is very professional, an industry expert and a leader in buy-sells. His team of Courtney Bernhard and Juan Pardo were very instrumental in the successful sale of our dealerships. I would highly recommend them as the best team in the industry to help you buy or sell a powersports dealership.”
“Mike Ratz and his office manager, Shawnda, have become like family over the past 10 years,” adds Chaconas. “As a family business, it was crucial to build trust and collaborate, maximizing the value of their family’s 60-year history in the
powersports industry, and successfully closing with the perfect strategic buyer, United Motorsports.”
To say Ratz was a leading dealer in the region is an understatement. He served as President of Logan Motorcycle Sales and Logan Powersports Group since 1964, and President of Hatfield McCoy Powersports since 1966. His past affiliations include 30 years with the National Automobile Dealers Association, the West Virginia Automobile Dealers Association and 10 years on the Polaris Dealer Advisory Council.
Moving forward the dealerships become part of the growing United Motorsports family. Mitch Potter was a professional in the coal industry for 30 years prior to founding his first powersports dealership in 2004, Lexington Motorsports of Kentucky. Since then, he has grown his powersports and RV dealership group to include ten locations in Kentucky, Ohio, and West Virginia, employing over 150 employees.
Over the last 5 years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America. George C. Chaconas, Senior Partner, Courtney A. Bernhard, Partner, and Juan C. Pardo, Partner of the Harley-Davidson & Powersports Division for Performance Brokerage Services were the exclusive sell-side advisors for this transaction.
Hatfield McCoy Powersports will be renamed United Motorsports and will remain at its current location at 27241 US Highway 119 in Belfry, Kentucky.
“The latest government data shows that there are more motorcycles registered now than we’ve ever seen before,” notes Buckner Nesheim, MIC Director, Research & Statistics. “Almost twice as high as in 1975 and nearly three and a half million more than in the mid-2000s, a time when we saw six consecutive years of million-plus new unit sales.” The 2022 data – the latest available – comes from the Federal Highway Administration, an agency within the U.S. Department of Transportation. It includes first-time registrations and renewals.
“Periods of strong sales in the past and the durability of modern motorcycles have added greatly to the total number of bikes registered and currently in use,” Nesheim said. “And those motorcycles continue to feed the industry by creating demand for powersports parts, tires, fluids, and service. The owners will still be coming into dealerships and shops to keep their bikes running. In many cases, they’ll see new models on showroom floors that they might someday buy, to replace their older machines or add to their collections. And many riders will need to keep their riding gear updated – another opportunity to make sales. Nearly 10 million motorcycles registered across America are fueling our industry.”
MIC members can see the page with this data inside the latest MIC Motorcycle Statistical Annual, available online. It’s free for members and $3,000 for non-members. “This is the industry’s most comprehensive assessment of the U.S. motorcycle market, from examining the market volume, to motorcycle usage, motorcycle owner profiles, and more,” concludes Nesheim. “It’s packed with data that gives a good reflection of what motorcycling is like in the United States.”
Sad news from the Vallejo, California, Honda, KTM, Yamaha store ends three decades of serving riders: The post up on their social pages explains why Jeff Leggitt is calling it quits: It is with heavy hearts that we announce Mach 1 Motorsports will be closing its doors on November 30th. This was an incredibly difficult decision, but we believe it’s the right one moving forward.
For nearly three decades, we’ve had the privilege of building a community of passionate riders and loyal customers who share our love for the thrill of the ride. From helping you find your perfect bike to providing parts and services, we are so grateful for the opportunity to serve you.
We want to extend a heartfelt thank you to all of our customers who have supported us over the years. Many of you have become more than just customers – you’ve become friends. To show our appreciation, we’ll be holding a final closing sale on parts and accessories that are currently in stock. We hope you’ll come by for a final farewell, and take advantage of this special offer.
Thank you again for the unwavering support of Mach 1 Motorsports for 28 years. We wish you all the best.
Jeff Leggitt & The Mach 1 Motorsports Family.
After the unexpected announcement that Southern Tier HarleyDavidson in Binghamton, NY, would no longer be a franchised dealer for The Motor Co. as of November 1, it was assumed another landmark dealership was going under… Far from it! The “new” team posted the news at the site:
Effective November 1st, 2024 we will no longer be a licensed Harley-Davidson Dealership and Retailer. This shop has been open for over four decades with Larry, Jeff, and our entire team putting in an immense amount of effort to keep this brand in our community. After working so hard for many years Larry and Jeff have decided to shift their focus to other rising ventures and spend some additional, well-deserved time with their families…
But don’t worry, the shop that you know and love isn’t going anywhere. Beginning on Friday, November 1st, Jason, Kevin and Henry will be moving forward as owners and operators of our business at 1152 Upper Front Street. The entire team has worked side by side at STHD for several years and have thoroughly enjoyed this industry. These three have strived to help make our customers’ dreams a reality either through parts, sales, or service. We have an undying passion for motorcycles, parts, camaraderie and are committed to serving our riding community!
We are excited to continue operating as an independent shop in our same location with the same operating hours. We will
continue to offer sales, service, parts, MSF classes, inspections, and accessories to everyone on two (sometimes three) wheels! Honesty, loyalty, and transparency are paramount to our new vision and venture, which is exactly why we want to share every step of this transition with you. Riding, wrenching, and powersports are in our DNA…Our brand new name will be dropping soon, make sure you stay tuned. We look forward to your next visit, and we will see you soon! — Jason, Kevin and Henry
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Just in time for the big unveils at EICMA, hometown hero Moto Morini — the iconic Italian motorcycle brand founded in Milan in 1937 — has been staffing up here in the U.S. Garrett Leonard is now Moto Morini USA’s South Central Region Sales Manager. He is now communicating the history of innovation, exceptional Italian design, craftsmanship, performance and quality that the brand offers dealers. “We are happy to welcome Garrett to Moto Morini,” says COO Chris McGee. “Garrett is a knowledgeable, well-spoken person who loves motorcycles and our industry. Our goal at Moto Morini is to build strong partnerships with our dealers across the country. Garrett will continue our mission of world-class dealer support.” Leonard’s extensive background includes serving as the General Sales Manager at one of the largest RideNow multiline dealerships in Texas. His industry knowledge and sales insight makes him the ideal manager to support Moto Morini dealers in Texas and the South Central US,” adds McGee. “I am very excited to be joining the Moto Morini team,” says Leonard. “The design, the components, the performance, and the high quality of manufacturing all make Moto Morini a brand I know dealers are going to love and sell a lot of. I look forward to working with our family of dealers and to getting more riders on Moto Morini!”
Former Tucker Powersports player is back in the saddle! “I am excited to share that I am starting a new job and have accepted the role of National eBusiness Account Manager with Arrowhead Engineered Products on the All Balls Racing Group team,” says Ehren Klein. Effective immediately, Klein will be responsible for developing and implementing strategic sales plans, operating budget, financial and product analysis, and sales forecast/projections to achieve company objectives, with E-Business Accounts. Tracking policy deployment goals and preparing root cause analysis to maintain and understand uniform policy across the industry. Most recently with Sorel (part of the Columbia Sportswear brands), Klein started his career with White Bros. back in the day, which transitioned into a 12-year sting with Tucker Rocky and Director of Sales for the MAG Apparel Brands. Then he went to Marin Bicycles. “I am looking forward to my return to powersports and reconnecting with friends and business partners across the industry,” concludes Klein.
Vice President of Sales & Marketing, powered by CMI,” says Erik Dages “After gaining valuable experience in the powersports industry with BRP and Huntington Bank, this role is a natural next step in my journey. I look forward to leveraging my background in finance and sales to elevate the CFMOTO brand further!” During his dozen years at BRP, Dages held a number of financial roles including Global Manager Credit & Dealer Financing before he went to TCF Inventory Finance and most recently Huntington National Bank
Howard Kelly is back in the saddle at S&S Cycle , returning to the company as the Senior Director of Marketing . Kelly returns to motorcycles after a 6.5 year stint with MiTek , a Berkshire Hathaway Company, where he served in the commercial construction industry. Kelly was last with S&S from 2004-2009 working on marketing and communications efforts leading up to the S&S 50th Anniversary . “We are excited to have Howard back home at S&S Cycle,” said S&S Board Chair Mark Platt. “Howard brings uniquely valuable experience, passion and excitement to the S&S Team and he is set to play a key role in delivering on our promise of Madein-America Proven Performance for our customers, keeping them at the center of everything we do. ”Now back at S&S, Kelly will drive marketing efforts across the globe. “I left S&S saying I wanted a break from the powersports industry , during a season when worldwide economic pressure was impacting our industry’s spirit and camaraderie”, said Kelly. “With the next few projects we have lined up, I hope to see that come back. I must thank S&S Board Members Brett Smith and Mark Platt for showing me what I was missing and encouraging me to get back to my real passion.”
Continued from page 16
High Octane Harley-Davidson is on the gas! The dealership in North Billerica, MA has promoted from within: “We are beyond excited to announce that Nick LaPointe is stepping into the role of General Manager. Nick’s journey with us started in 2016 when he hit the ground running as a Fit Specialist. His passion and expertise quickly took him nationwide as part of our traveling team, where he helped other dealerships thrive. And now, he’s back at High Octane to lead our team with the same dedication and fire that’s made him a standout from the start! When asked about his new role, Nick adds, “I have found my dream career, with the greatest motorcycle dealer group in the world.”
Discover the #DenagoDifference “We are incredibly proud to announce the addition of Jordan Mattingly as our new National Account Sales Representative,” says National Sales Director Johnny Hayes. “We’re proud to have you and look forward to your contributions. Her addition will surely deliver the Denago Difference to everything she touches. From Indiana cornfields to a small desert town in Arizona, Jordan grew up dreaming of the day she could afford
her own dirtbike and streetbike. “At an early age I would volunteer at a local dirt track on the weekends to be around the sport and like-minded individuals,” she adds. “Once I relocated closer to the Phoenix area, I landed an opportunity at RideNow Powersports Chandler as an Internet Sales Representative. After a couple years I transferred to the SoCal location and went on to become the Internet Sales Manager. I have 7 years experience working in a dealership, and so many more years being an enthusiast… I’m grateful to be a part of this industry. I am excited to join the “Denago Difference”, and take part in providing quality affordable fun to new riders everywhere! “As early as I can remember, I have always been infatuated with powersports, motorcycles and everything outdoors. I spend my free time camping, riding, shooting archery, and going on adventures with my husband, daughter, and our two dogs
The Sturgis Buffalo Chip has elevated the role of executive team member Toni Woodruff to Vice President of Communications & Compliance. Woodruff steps into this role following decades of experience helping run the Largest Music Festival in Motorcycling . “For years, Toni’s been our voice in our state and regional tourism associations, the local community and she’s been dedicated to making sure our business and partners are compliant with regulations,” says Sturgis Buffalo Chip founder and CEO Rod Woodruff “Our partners, vendors, sponsors and employees will all greatly benefit from Toni stepping into this larger role.” Woodruff will expand her roles in community relations, business’ compliance with government laws
and regulations, business-to-business communications, law enforcement relations, ADA compliance, medical services compliance, human resources and much more. “Like any family run business , we all wear many hats, and my role has grown as the Buffalo Chip has grown,” says Toni. “We aren’t just a party in the pasture anymore. The Sturgis Buffalo Chip is now a globally recognized brand with a lot of moving parts and pieces. It’s energizing to help the business continue to grow and flourish. The future’s looking bright, and we’re more committed than ever to throwing the Best Party Anywhere for the friendliest people on the planet.”
Just in time for AIMExpo, racing veteran and industry expert Brock Harden has joined the Kayo USA team as Marketing Director. ‘I’m excited to be part of Kayo, a brand quickly gaining momentum in powersports,” Harden shares. With both his father, Scot Harden, and his uncle, Jack Johnson, in the AMA Hall of Fame, Brock’s deep-rooted racing pedigree makes him a natural fit. Harden’s experience encompasses strategic roles in OEM electric vehicle innovation, media relations and digital development. He also has high-impact event activation and management skills honed when he introduced countless new riders to the industry through his work with STACYC. Most recently, he contributed as a graphic designer with Zingg Inc., ‘Brock’s well-rounded experience and deep-rooted passion for the sport make him a perfect fit for our goals,’ says Kayo’s North American President Harry Chang. Come see Kayo’s wide range of products at AIMExpo in Las Vegas, Booth #2029, or reach out to Brock Harden directly at marketing@ridekayo.com to get the Holeshot on 2025!
Talk about a rock and a hard place! It is no secret that the powersports industry finds itself in a time of transition, and it is even tougher to be a single line Harley-Davidson Dealer these days. Meet Brett Tekavec, who has spent the past 33 successful years with HarleyDavidson, starting inside with The Motor Company and then becoming the Dealer Principal for both Queen City H-D and H-D of Washington, D.C., dealerships. This perspective makes for a grounded, balanced… and surprising world view.
He doesn’t rise to the bait from Robby Starbuck and the Internet, he doesn’t waste time with self-pity or second guessing senior management and he doesn’t see fellow dealers as competition. Instead he remains focused on the things he can do better with his dealership, with his fellow dealers and his current… and future customers. He is measured, methodical and focused in his approach with a clear vision of what can and needs to be done… Conversely, he is passionate about the brand and optimistic about the future. He even has a shocking take on LiveWire!
“I believe the future is going to be bright,” he says, in a thoughtful, measured way. He is not a pollyanna, but his viewpoint is surprisingly upbeat... and brutally honest. “In looking at the things that we’ve experienced in the last three-four years, collectively, understanding the ups and the downs, it has only made us better. Understanding how we’ve become leaner, but better at what we do. I also believe that in those last couple of years, we’ve become lazy! Now we’ve got to fight our way back out of that and figure out how to be successful again in a new way.”
The COVID bubble has clearly burst, but it is not the end of the world for those willing to put in the work, Tekavec believes. “It’s not the same anymore, and we’ve got to continue to build that bridge for all of us.” If you have seen all the rancor online and in the court of public opinion, bridging the gap between the ivory towers of HQ and the trenches on the front lines of Harley dealerships would seem like an insurmountable task… So why does this otherwise rational, professional businessman think there is still a place for “the land of misfit toys” as he calls the powersports industry?
There are some opportunities, he counters. “Powersports World was announced at NPDA’s DealerConnect — that’s going to get more eyes on our products, maybe even more butts in seats over time. Scale says a rising tide floats all our boats.” He also knows more dealers will have to get onboard and start the process of bailing out all of our collective boats!
Tekavec’s Harley-Davidson journey was launched when he began washing motorcycles during summer breaks from college. He developed a love for the brand and a passion for the industry. The first 12 years of his career was at that same Cleveland dealership where he learned all about the process from sales, fixed operations and management of the dealership.
Ever a student of the industry, he then began an eight-year hitch working for The Motor Company. During his time with corporate, he earned his MBA… and true understanding of what drives OEMs vs. what motivates dealers. “We’re not head butting with the OEMs. We’re working with them
together to be the best we can be!” Memo to The Motor Company management: “Dealers sharing best practices, gaining standing in State DMV issues and bringing dealers together is not collusion or attempting to go up against the OEMs as some have suggested.”
In 2011, Brett decided to alter his career again when he purchased the first of his dealerships. Brett now feels it is time to give back to the industry that provided him the opportunity to become who he is today… that is what motivated him to join NPDA, become a Board Member, step up to the Harley-Davidson Council, endorse Powersports World and keep pushing to be the best in the business.
Proof is in the pudding. His Ohio dealership has earned Gold Bar & Shield honors, while Maryland has multiple Silver Bar & Shield awards. Each dealership has participated in performance groups for the last 13 years. In an ever-changing industry, Tekavec’s unique perspective gained from all aspects of a dealership and corporate operations gives him unique insight into our industry for his leadership to the NPDA Board. Brett also serves on the Harley-Davidson Council for the NPDA.
“Knowing that we can unite as powersports dealers, share knowledge, create awareness and grow the sport is everything I believe in. This has engulfed my entire career, I know there is plenty more to do, so let’s do it together!”
“Greater exposure to the sport we’re in can only help, and that’s what we’re looking for with things like Powersports World and NPDA’s growth initiative. That’s our dream with all of this, we need to continue to grow the sport! When only 3% of the population ride motorcycles, that’s tiny… You know, more people surf than ride motorcycles? So let’s figure out a way to grow it together. Let’s continue when we can do these things by different avenues. And this is one big one that will make an impact for all of us. NOW!”
While it won’t be easy, record numbers of store closures prove that point, it is possible, according to a Harley dealer. Everybody, collectively, in powersports benefited from that COVID bubble, but we are seeing a return to true seasonality — Jim Woodruff from National Powersport Auctions presented this case at DealerConnect and Powersports Finance community the week before Columbus and to the MIC during their Aftermarket Summit — and Tekavec concurs.
“Seasonality is a part of it when we’re in the Midwest.” However it can’t be a crutch. “We can control that a little bit ourselves, too, right? Improving our business tactics, our follow up, having the right tools, having the right people trained up properly, we can be better at what we do and how we do it!”
“It is up to us to provide the best experience possible for all of our guests that come in our doors. Yes, absolutely, seasonality is a part of our world. However, I think we
Continued on page 22
can shorten that off-season wave if we do a better job collectively.”
Tools like DealerConnect and 20 Groups are the way dealers can become better at what they do. The one biggest take-way from DealerConnect (see full coverage in this issue), “Understanding the trade in value is critical, right, and understanding how to communicate with those guests is critical. Knowing how to approach that and bring that experience full circle with our guests that come in our door — not only for the purchase, but the trade side of it as well — is critical. The service, parts, clothing, accessories all come together with every single sale. We need to make sure that we provide an experience that can’t be matched.”
He concludes the numbers support this symbiotic relationship between trade-ins, pre-owned and new unit sales. “Some 70% of the sales out there from the used bike side are happening privately. We need to continue to look at every avenue that we can to bring the driveway to driveway business into the dealership ecosystem. We need to be better at how we purchase and not just the price itself.”
It won’t be easy, but Tekavec believes in this business and sees a path to recovery for the entire powersports industry. “There is an old saying, there’s a butt for every seat,” he smiles.
“There really is a butt for every seat, however, we need to find and match up those butts and seats even more precisely than ever before… And I think we can do that with the information and data that’s being supplied to us.”
Specifically your two stores, which was first, the chicken or the egg?
I was able to buy Queen City Harley myself in 2016 after having part ownership in a previous dealership prior to that. Then in 2018 we bought Harley-Davidson of Washington, DC. Both great stores, both great locations, both big markets with lots of opportunity!
The State of Ohio has a lot of registered motorcyclists, with a lot of great riding. Maryland is another great market. The proximity to the Capitol of our country is obvious, but if you get off the Beltway, off the beaten path, Maryland has some incredible roads, too. So yes, we enjoy the diversity that we have at both locations.
How many staff members do you have at each location?
At the Ohio store, we’re currently just under 30 full-time employees. In the DC location, we’re just about 20. It fluctuates with a little bit of seasonality, but yes, we try and maintain those numbers right around 50 total people…
That’s a bit of a heavy load on your shoulders, because you’ve got 50 people’s livelihoods tied up in keeping that business successful in a very “dynamic” marketplace.
We talk about that frequently. When we make decisions, it’s not for one person, it’s for 50 families. That has an impact on all of us, right? So we can’t just roll a decision off the tongue real quick… it’s got to impact all of us in a fair way. I try and keep a good eye on that piece of the overall business. It’s never easy, but certainly we try!
And there are inventory issues and things like that hanging over your head. On top of everything else, we’ve got financial headwinds… Oh, and by the way, the facilities mandates require you to dump millions more into your dealerships.
Fortunately, we’ve gone through the process with the Ohio location. We just finished a new ground-up construction in Cincinnati in 2022. We’re looking at a remodel in the Maryland market here in the near future, once we’re able to complete the scope and see what we need to do.
Were you ever part of The LiveWire experiment?
Yes. We had LiveWire at both locations. Great motorcycle, great build. It’s not what it is or what it is not — it is different for everyone. I can’t say it’s what it was intended for, but it certainly had an impact, and it continues to drive some electricity through the world.
One last thing, you’ve got some friends, fellow NPDA board members, who are also pretty tough competitors within that Maryland market, how do you compete in your market area?
You know what? I don’t!
I don’t look at them as competitors. Competitors in our world are the furniture stores, the auto dealers… anywhere you can spend your discretionary dollars is our competition. We’ve got a defined market that we need to take care of, and that’s on our shoulders to do that. People may see it as competitor… I see them as friends sharing bigger goals.
And that is why he now serves on the NPDA Board of Directors in tandem with friends like Don Myers (see “Why NPDA” sidebar some of his other motivations).
So why the NPDA?” National Powersports Dealer Association Board Member Brett Tekavec was put on the spot at the Association’s first DealerConnect event. The owner, Queen City Harley-Davidson, West Chester, Ohio, and Harley-Davidson of Washington, D.C. Tekavec has spent more than three decades working with HarleyDavidson, including nearly a decade inside The Motor Company, and 25 years in a Dealership, including 13 as a Dealer Principal. He also serves as a member of the NPDA Harley-Davidson Dealer Council.
When Tekavec was voted to the NPDA Board, Chairman Bob Althoff noted, “Brett brings passion and deep knowledge as a Dealer Principal to our Board. We are excited to move forward as an organization with new members like him and all of the great industry leaders already on the Board.”
Brett is definitely the right guy to ask why NPDA!
“NPDA has many meanings for all of us, right,” he says, suggesting you consider the ramifications: “how it impacts us as a dealer and as an industry itself. I will tell you, from my perspective, having the support and direction of knowing where to go for our state laws. It’s been impactful.”
In keeping with the holiday spirit he adds dealers are operating at a disadvantage from the beginning.
“We all look at ourselves as the land of misfit toys… Only 3% of the population rides motorcycles. However, within the dealer community of powersports, we fragment it even
more. We have a lot of different things, a lot of different OEMs that play with us in that field.” NPDA can help all the misfit toy dealers find common ground.
“We need to understand what it can do for us as a whole… and know what the NPDA can do for you in your individual state as we build these councils to help us understand.” P.S. sharing best practices, gaining standing in State DMV issues and bringing dealers together is not collusion or attempting to go up against the OEMs as some have suggested.
“We’re not head butting with the OEMs. We’re working with them together to be the best we can be!”
“My understanding of the vision and mission of the NPDA is all about improving Powersport dealers through services and programs that benefit all,” concludes Tekavec. “I want to be a part of the solution to help all Powersports Dealers operate a successful business and have a greater understanding of the items that impact us as Dealer Principals.”
That is why NPDA!
u Business Member ad in American Motorcyclist with current year Business Member company logos
u Discounted advertising rates
u Consumer data from product surveys sent to AMA members
u Magazine copies to dealers including member information
u Encouraging AMA organizers/state chapters to use dealerships for meeting places (bring more people to the dealers)
u Connect dealers to clubs/organizers for local events
u Dealer listings on the AMA website
u Right to display AMA Business Member logo with year on website
u Window cling acknowledging membership
Apply here https://form.jotform.com/amatech/business-member-app For more information contact Michael Kula at mkula@ama-cycle.org • (949) 466-7833 or Alex Boehm at aboehm@ama-cycle.org • (310) 662-1724
The National Powersports Dealer Association (NPDA) took another momentous step forward with the successful launch of the DealerConnect Conference in Columbus, Ohio. NPDA Dealers, partners, media and industry guests converged on the Sonesta Downtown Hotel October 20-22 to discover ways to be better together. “After 120+ years of not having an association it was about time we brought dealers together.”
Rob Dingman, President/CEO of the American Motorcyclist Association, acknowledged the AMA’s support of the industry’s newest growth initiative and the NPDA. “We joke that if the AMA didn’t exist, we would have had to invent it,” Dingman told the crowd during the opening remarks. “It looks like NPDA needed to be invented at this point in time.” High praise coming from the organization that is celebrating 100 years of the three Rs — Rights, Riding and Racing — which encompass everything the AMA does to protect your freedom to ride, to promote riding opportunities both on-road and off, and to facilitate the best amateur and professional motorcycle racing competition in the world.
“We have two of the three pillars of our entire industry here,” noted NPDA Chair Bob Althoff. “With 200,000+ members of AMA and the nation’s dealers working in tandem, we can see a brighter future for all of us. Growth cures all ills!” With the NPDA’s newly announced Powersports World TV channel
as the engine for growth, the sky is the limit according to Althoff.
History was made when the first bonus sessions on Sunday kicked off for early-arriving guests. Attendees then gathered in the Networking Room, where 19 NPDA Partners had display tables alongside a range of food and beverage options. These bonus sessions were well received by the dealers, and somewhat surprisingly, the competitors. “We are fans of learning of all types and I have to say, what Schooly (Jordan Schoolmeister from Garage Composites) presented in the Sunday Session stuck with me,” noted John Greene from LeadHelm.
Actually there were a number of key take-aways from the event according to the LeadHelm team:
• Community & Networking: Discover how board members, dealers, vendors, and partners united to build a thriving power sports community.
• Digital on the Rise: Missed our education session? No worries. We briefly discuss importance of maintaining both traditional and digital traffic logs.
• Launch of Powersports World: Get a glimpse into Powersports World, the new internet TV channel designed to expand the reach of the power sports lifestyle and attract new enthusiasts.
Greene and Adam Gelznis offered their take on DealerConnect from the presenters side here: www.youtube.com/watch?v=JjcJSefqCtI&t=17s
And what was it that Schooly has to say? “Last month, we had the honor of participating in the first annual DealerConnect conference hosted by the National Powersports Dealer Association,” Garage Composites shared on Social media. “Schooly had the privilege of kicking off the event with a powerful session on how to better your dealership in 2025. It was an incredible opportunity to share insights, connect with industry leaders, and be part of a collaborative and supportive group working together to elevate the powersports industry.”
And that was just the opening act! The real voyage of discovery began bright and early on Monday morning when NPDA Co-Founder and Board Chairman Bob Althoff guided an Industry Leaders Summit that included the reveal of Powersports World, a newly launched NPDA joint venture broadcast network that aims to drive more customers into powersports dealerships nationwide. Viewers can find Powersports World on a variety of platforms, including streamstak.com/powersportsworld
The remainder of Monday and Tuesday included educational sessions delivered by more “exceptional speakers” — as one dealer noted following the event. Education sessions were augmented with an abundance of networking time for dealers and partners. Further enhancing the can’t-miss offerings inside the Networking Room were an afternoon ice cream social featuring local favorite Jeni’s Ice Creams, while a cocktail hour showcased a “CBIZ Sidecar” courtesy of the event’s eponymous reception sponsor.
Continued on page 30
“We are grateful to everyone who attended in support of our inaugural event that brought our Association members and partners together,” says NPDA Executive Director Dave McMahon. “From legacy dealers that have been in operation for more than 50 years to those making their first foray into the new world of ownership, it’s safe to say that we achieved our goal of building connections through NPDA membership.” However it was a combination effort by all to make the connection work.
“Partners and dealers alike have had a hand in the formation of the association from humble beginnings to a full blown business conference,” explains McMahon. “Initial feedback tells us that the launch of both NPDA in 2021 and DealerConnect in 2024 were welcomed and appreciated. We’re already looking forward to a bigger and better event in 2025.”
“NPDA exists to promote, unite, represent, educate powersports dealers,” concludes Jayson Davis owner/ operator of Powersports of Greenville and an NPDA Board Member. “DealerConnect achieved all these goals at a time in history when we need it the most.”
The 2024 NPDA DealerConnect Exhibiting Partners included Apiar Commercial Risk Management, AppOne, Brightline Dealer Advisors, CBIZ, Dignifi, Electronic Data Payment Systems, Garage Composites, Iron Lilly, LeadHelm, Line\5, National Powersport Auctions (NPA), NCM Associates, Octane Powersports Marketing, Performance Brokerage Services, Rider’s Advantage, Rollick, Inc., Tom O’Connor Sales Academy, ZiiDMS and 700Credit.
See more of DealerConnect here: www.npda.org/connect
& KENTUCKY
ACQUIRED BY Mitch Potter of United Motorsports from Mike Ratz
JANUARY 20-22
Charlotte, North Carolina
FEBRUARY 5-7
Las Vegas, Nevada
With over 900 dealerships sold and a 90% closing rate, we are North America’s highest volume dealership brokerage firm. Our experience is unparalleled and our reputation is governed by the utmost integrity and ethical conduct.
Our team is eager to connect, share insights, and explore new opportunities. Whether you want to learn more about our services, discuss potential collaborations, or get aquainted, we’re looking forward to connecting with you.
See you soon!
For a confidential consultation and complimentary estimate of value on your business, please contact us:
Harley-Davidson & Powersports Division
George C. Chaconas, Senior Partner, CBI/M&AMI
Office: 813. 569. 6250 | Cell: 813. 245. 2535
Email: george@performancebrokerageservices.com
Address: 2102 West Cleveland Street, Tampa, Florida 33606
December 2024 News from YOUR National Powersports Dealer Association
Welcome to the December 2024 newsletter from the NPDA! Our Dealers and Partners have joined us in our Mission: “To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base.” We welcome you to join us as a dues-paying member.
The ballots are in... and we have a winner! Even before some NPDA dealers returned for the inaugural DealerConnect in Columbus, the early returns clearly indicated the will of the people is to continue with the program. Check out the early returns from LeadHelm and Garage Composites:
Fresh from Columbus, join John Greene and Adam Gelzinis as they share their recent insights from the National Powersports Dealer Association’s inaugural event! From the vibrant community growth and forward-thinking conversations, we cover it all in this latest podcast episode.
Plus, get the inside scoop on Powersports World, the brand-new Internet TV channel dedicated to promoting the power sports lifestyle.
Don’t miss out! Click the link and watch the full episode now! www.leadhelm.com/podcast/ep16
Huge thanks to the NPDA for organizing this amazing event—here’s to the first of many more DealerConnect conferences to come!
Don’t miss the popular video on the NPDA Youtube channel - a recap of the inaugural Dealer Connect in Columbus, Ohio: www.youtube.com/watch?v=aygbwkra3IQ
We had the honor of participating in the first annual Dealer Connect conference hosted by the National Powersports Dealer Association.
Schooly had the privilege of kicking off the event with a powerful session on how to better your dealership in 2025. It was an incredible opportunity to share insights, connect with industry leaders, and be part of a collaborative and supportive group working together to elevate the powersports industry.
It’s an election year... but you already knew that! The Association has a total of 14 elected Board seats with 2-year terms. The term for 7 of those seats expires each calendar year.
The election period will begin Monday, December 2, 2024 and continue until Sunday, December 15, 2024. As stated in the NPDA bylaws, only Dealers with current “Basic” level membership are eligible to vote. “Affiliate” members (those Dealership associated with a “Basic” membership), are not eligible.
Basic level members will receive an email with a special election link. Watch for your ballot in December. In the meantime, click here to read Candidate Bios: www.npda.org/general-5
Don’t forget to log in to the NPDA Dealer Portal for content exclusive to NPDA Dealers and to get to know more about our Partners, pay your renewal invoice and more.
Among the newest posts is from Brightline Dealer Advisors, our Platinum Partner. Brightline, fresh off of meeting with Dealer members at DealerConnect, provides Dealers with opportunities to engage with each of their business services: F&I, Employee Benefits and Property & Casualty. Check out the Dealer Portal to download a PDF specific to each service offered.
To login to your Dealer Portal account, simply enter your email address under Username and click “forgot password.” You will receive an email with a temporary password that you can update. The Portal features members-only content, exclusively for NPDA Dealer Members.
It’s always great to see a pair of NPDA members teaming up to help bring success at the retail level. The latest Garagecast from Garage Composites’ Sam Dantzler and Tony Gonzalez features Charlie Cole, whose namesake Cole Family of Dealerships now includes eight locations on the East Coast.
Charlie made headlines when he publicly called out Harley... and has lived to tell his tale to Sam and Tony in the latest Garagecast: Listen to Podcast: garagecomposites.com/podcast
Cole Harley-Davidson in Bluefield, West Virginia, is where it all started for Charlie, who was originally in the car dealership business. He shares some awfully insightful contributions as to how he has gotten to where he is today. Cole Harley-Davidson is an NPDA Member, along with four other Affiliate locations. For the record, Garage Composites was the first company to support Dealers as an NPDA Partner.
By Jordon Schoolmeester Garage Composites
I had the awesome opportunity to speak at the first-ever NPDA DealerConnect, an amazing inaugural event with amazing partners in the industry. I delivered a presentation and part of it was on accountability. Who are you accountable to? Where are you not being accountable in your life?
What systems or processes do you have in your personal and professional life to help you stay accountable? Take some time for some self reflection and check in on your accountability in your own life.
We owe it to ourselves, our dealership family and the customers we serve in the powersports industry.
I would urge you to really look at where you are in staying accountable to yourself, the team and your goals. With the recent big changes in my life, I know I am...
Jordon Schoolmeester is a Partner and Training Manager at Garage Composites, an NPDA Gold Partner. Contact him at schooly@garagecomposites.com.
It’s been a banner year for HK Powersports in Laconia, New Hampshire. The dealership started off 2024 by joining the NPDA. Then in August at Club BRP in Anaheim, HK Powersports was named the 2024 Sea-Doo National Dealer of the Year!
Congrats to owner Steven Whalley, general manager Lisa Miles and the crew that makes it happen at HK Powersports of Laconia.
Mike Ratz, Dealer Principal of Logan Motorcycle Sales in Wilkinson, West Virginia and Hatfield McCoy Powersports in Belfry, Kentucky, has passed the torch to Mitch Potter of United Motorsports in a deal brokered by North America’s highest volume dealership brokerage firm, Performance Brokerage Services.
“Our family has been in the powersports business for more than 60 years, and when I decided to sell, I called George Chaconas of Performance Brokerage Services,” said a satisfied Ratz after the sale. “He is very professional, an industry expert and a leader in buy-sells. His team of Courtney Bernhard and Juan Pardo were very instrumental in the successful sale of our dealerships. I would highly recommend them as the best team in the industry to help you buy or sell a powersports dealership.”
“Mike Ratz and his office manager, Shawnda, have become like family over the past 10 years,” adds Chaconas. “As a family business, it was crucial to build trust and collaborate, maximizing the value of their family’s 60-year history in the powersports industry, and successfully closing with the perfect strategic buyer, United Motorsports.”
As I like to tell our Board of Director candidates — we won’t make you rich, but we’ll make you famous!
No, not a single one of our Board candidates is in it for the fame, and it’s safe to say that their fortune is already within striking distance — or in their pocket. That’s why we had a blast spreading the word about the Board of Directors election process in recent weeks to a host of interested candidates — they are in it to help not only themselves, but the industry as a whole. They are, of course, all Dealership owners, and they want the (NPDA Member!) Dealer down the street to be just as successful as they are, simply because that means more people are enjoying powersports.
I encourage you to hit that red button in the first post at the top of this edition to get to know our Board candidates for 2025. One after another, they are here to Promote, Unite, Represent and Educate on your behalf. It’s our P.U.R.E. principle that was so eloquently stated by Board member Jayson Davis, owner of Powersports of Greenville, at DealerConnect.
All Basic Dealer Members will be receiving their electronic ballot in the coming weeks. We will allow you to spend some time going over the bios (that also can be found on NPDA.org under the News tab) and then ask for your vote in December. As part of founding bylaws, only Basic Dealer Members are permitted to vote; no Affiliate locations are allowed to vote.
Speaking of which, many Dealerships should be on the lookout for their membership renewal invoice via email and/or USPS. We are eager to make a strong membership push in the waning weeks of the year, so if you have not signed up your additional locations, we would appreciate the support. And if you have a 20-group peer or neighboring Dealer that could benefit from an NPDA investment, please drop me a note. Like you, we love referrals.
Dave
Dave McMahon, Executive Director, NPDA dave@npda.org; 612-226-8904 mobile
By Lenny Sims
Marine values have stabilized going into the 4th quarter, with less seasonal decrease compared to last year. However the cross-over market for many powersports dealerships has been pontoon boats — a segment that sank dramatically this year. Massimo, known for its ATV/UTV offerings, has found it challenging to launch its pontoon division, worse BRP decided to jettison its boat division entirely.
“After careful consideration and given the current dynamics of both the Marine and Powersports industries, we have decided to double-down on our core Powersports activities and to sell our Marine businesses,” explained José Boisjoli, President and CEO of BRP. “Over the past few years, we have built a solid foundation by investing in the development of innovative Marine products and upgrading the production facilities. As such, we believe that these iconic brands can offer attractive value creation opportunities for a new owner.” Alumacraft, Manitou, Telwater (Quintrex, Stacer, Savage and Yellowfin boats are all said to be on the auction block.
Looking at some of the other individual segments, the most recent 10 model years of used outboard boat values brought 2.5% less money in the SeptemberOctober period than July-August. This was a 1.3% more year-over-year change. Stern drives brought 4.1% less in the September-October period than July-August. Significantly this was 7.5% less year-over-year.
Inboards brought 3.4% less in the September-October period than July-August, and 12.4% less year-over-year. Personal watercraft brought 2.6% less in the SeptemberOctober period than July-August, and 1.9% less yearover-year… not as tough as pontoon sales, but still better than the stern drives.
Amid a less-positive inventory and demand environment, values are holding up respectably going into the 4th quarter. We are optimistic conditions will remain similar through the winter months.
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Generally speaking, Average Wholesale Price (AWP) trends across the categorical spectrum followed pre-COVID norms in October, with some noticeable differences between the segments. The main reason for these differences seems to be the abundance of new inventory remaining unsold at dealerships. In our conversations with dealers, new unit sales have been difficult to come by. The build-up of unsold 2024, and in some cases 2023 model year products, have dealers selling new inventory at razor-thin margins. Despite these continued challenges, dealers also quickly tell us they need specific pre-owned products to fill holes and drive door swings.
When comparing October AWP versus the prior 90 days, most on-road motorcycle segments saw pricing dips. The lone exception last month was also the largest category, Domestic Cruisers. While AWP can be influenced by product mix, price-to-book metrics in the Domestic Cruiser segment also showed strength compared to the last couple of months. Off-highway products had more mixed performance, with SxS and MX continuing to exhibit softening, while ATV pricing continued to trend upward for the third straight month. Year-over-year pricing was more stable across the spectrum, with smaller volume segments like PWC and Snow showing the most significant changes.
With the holiday season now upon us, expect continued softening in AWP leading up to and through Thanksgiving. As we leave November and push towards year’s end, we usually see pricing begin to stabilize as dealers begin to build inventory as the spring season approaches. It is also important to note that this year, with the election results behind us, we expect weary consumers to make their way back into stores with one less excuse in their arsenal. January 1 will be here before you know it; now is the time to jump into the lanes and stock up for spring.
OCTOBER ‘24 VS. AVG OF PRIOR 3 MONTHS AVERAGE WHOLESALE PRICE CHANGE
OCTOBER ‘24 VS. OCTOBER ‘23
AVERAGE WHOLESALE PRICE CHANGE
From EICMA To AIMExpo
TRIBULATIONS & TRIALS FOR YAMAHA Of eBikes & Electric Motion
NAXEON READY TO HOOP IT UP?
New Player Got Next?
In something of a shocker on the eve of EICMA, Yamaha announced they were terminating sales of its e-Bikes in the U.S. The company just celebrated its 30th Anniversary and has built up a network of 400 “Smart Power” eBike dealers. Yamaha pioneered e-bikes in Japan circa 1993 and has been selling its “Yamaha Power Assist Bicycles” in the U.S. since 2018. According to the announcement, Yamaha will stop wholesaling e-Bikes in the U.S. market at the end of the year.
“Yamaha will continue to support retailers and end users with warranty service and parts for years to come,” claims Rob Trester, division manager of Yamaha Motor Corporation, USA’s Smart Power Vehicle Division. “I want to emphasize and clarify that there will be no change in Yamaha’s warranty and support to our eBike customers,” Trester told Bicycle Retailer & Industry News. “Yamaha will honor all warranty for the entire period which was agreed upon at time of purchase. In addition, Yamaha will continue our program to provide fixed labor reimbursement to dealers for warranty repairs.”
Yamaha has been helping dealers sell off remaining inventory by extending a “Fan Promotion” — a program launched earlier this year — offering discounts of up to 60% in the form of a cash-back incentive of up to $3,900. The program’s site now directs customers to local dealers.
A letter sent to Yamaha e-bike dealers noted that “industry oversupply and soft demand made it extremely difficult to achieve a sustainable business model,” resulting in the decision to exit the U.S. market. Trester told BRAIN, “a small number” of e-bike-specific staff will be affected by the change.
“We have enjoyed the opportunity to partner with our dealers and deliver exciting, high-quality all-road, mountain and fitness/lifestyle e-bikes to our customers,” concluded Trester. “We are thankful for our dealer partnerships and to our customers who have and will continue to enjoy our products for years to come.”
Immediately following the news that Yamaha was closing the doors on its PAS pedal-assist eBikes in the U.S., a new door opened at EICMA as the tuning fork folks announced they were forming a strategic partnership with Electric Motion from France — despite Yamaha having put its TY-E 250 trials bike on the podium as early as 2019: www.youtube.com/ watch?v=oL7kNzzsXuc
“As strategic partners, the two companies will bring together their respective expertise and capabilities to explore collaborative avenues in technology development,” was the word at EICMA. Coincidentally Dealernews was standing next to EM USA importer Mark Berg when the news broke… but that is a story for the show issue.
Since its founding in 2009, Electric Motion has sold its products under the “EM” brand name in approximately 40 countries around the world-including Japan–and is steadily increasing its presence in the market for competition trials and off-road bikes. Electric Motion’s products have achieved spectacular results in the Trial World Championship, the FIM E-Xplorer World Cup–the world’s premier electric off-road motorcycle racing series–and other events.
“I wish to express my deep respect for all of my Yamaha interlocutors,” says EM founder, main shareholder and CEO, Philippe Aresten. “Thanks to my team for the completion of this project which will mark a new page in the history of our company. They are very happy and extremely proud that a company like Yamaha is joining the company’s capital.”
LiveWire and KYMCO took to the stage at the world’s largest PTW show to announce the expansion of their strategic partnership. The goal expressed at EICMA is to create an electric maxiscooter intended for the European market. The two companies will leverage their individual strengths in addition to using LiveWire’s S2 powertrain. This new agreement is an expansion from the existing agreement between both companies, which originated in 2022, with KYMCO’s investment in LiveWire.
“The belief and recognition that we could create a classleading maxi-scooter using our S2 Arrow powertrain has been a constant,” claims LiveWire CEO Karim Donnez. “KYMCO sharing their expertise has changed belief into reality, and we are excited to commence on this journey with such a globally recognized leader in the category.”
KYMCO has a long tradition of innovations in EVs, including its RevoNEX high-performance all-electric streetbike — which will utilize LiveWire’s S2 powertrain — and Ionex, a swappable battery solution for electric two-wheeled vehicles. “LiveWire is an iconic leader in electric solutions for urban mobility,” adds Allen Ko, Chairman of KYMCO. “We are excited to partner with them as LiveWire embarks on the development of a S2-based electric maxi-scooter.”
LiveWire plans to launch its first-ever electric maxi-scooter in the first half of 2026.
Despite the news of partnering with KYMCO to produce a maxiscooter dropping at EICMA, LiveWire’s global sales figures for Q3 were nothing to write home about as less than 100 vehicles. The Company’s consolidated net loss was $22.7 million for the third quarter of 2024 compared to $14.6 million in the same period of the prior year driven by the segment results noted below, a decrease of $1.5 million in interest income and a decrease of $5.5 million in non-operating income related to the decrease in fair value of the outstanding warrants as of September 30, 2024, as compared to prior year.
“While the two-wheel industry has been challenging in 2024, especially for EV products in the U.S., the Company had reasons to celebrate in Q3, including being awarded best 2024 electric bike by Motor Cycle News and enjoying a global moment for S2 Del Mar in August in Paris,” claims CEO Karim Donnez. “In Q3, the Company continued to retail more onroad electric motorcycles in the U.S. than any other brand in the market and plans to announce a new product segment at EICMA in November, that we believe will meaningfully expand our current addressable market.”
• Unit sales of 99 electric motorcycles represented a double digit increase over third quarter 2023, which contributed to a triple digit increase in year-to-date unit sales over same period 2023
• Consolidated selling, administrative and engineering expenses decreased by $1.4 million compared to the third quarter 2023, while consolidated operating loss increased by $1.2 million driven by a decrease in revenue from electric balance bikes
• Completed streamlining of headcount and relocation of LiveWire Labs to Milwaukee, Wisconsin
Husqvarna continued its pioneering ways by introducing a street-legal eMoto machine at EICMA on Tuesday morning. Although biased for off-road use, the 2025 Pioneer is said to be street legal in the USA. A 5.5 kWh Li-Ion battery offers a range of up to 85 miles and a running time of up to three hours. The 11 kW motor provides a peak power output of 19.2 kW and 37.6 Nm of torque.
Selectable ride modes further enhance the riding experience, with three options to suit varying abilities as well as the terrain, the perfect amount of power is always delivered to the rear wheel. In addition, Traction Control can be activated in conjunction with any ride mode, while three levels of energy recuperation for the battery are available—energy recuperation modes also adjust levels of engine braking. All options are easily engaged using the handlebar-mounted switch cube.
The 11 kW electric motor used to power the Pioneer was designed and developed in-house by Husqvarna Mobility. With no clutch or gearbox, the Pioneer offers beginners an easy introduction to riding motorcycles, while allowing those with more experience to master more technical terrain with ease. Adding to the simplicity of riding the machine is the rear brake, which is operated by a lever on the left side of the ProTaper handlebars.
Adjustable WP suspension, offering 250mm of travel front and 240mm of travel rear, ensures all riders can customize the settings to suit their requirements. The WP XACT forks feature an air spring, and the Pioneer is supplied with the pump required to adjust the pressure. Additionally, the compression and rebound can be fine-tuned using the easy-access clickers. The WP XPLOR PDS rear shock offers both high and low speed compression, rebound, and preload adjustment to ensure maximum comfort and traction.
Technical highlights:
11 kW nominal power
19.2 kW peak power
59 mph (95 km/h) top speed
21”/18” wheels
5.5 kWh battery capacity
Battery removal (10 minutes with tools)
Charging time (0-100%) with included 660 W charger ~ 8h
Charging time (0-100%) with optional 3.3 kW power charger ~ 2h
Weight – 246.9 lb (112 kg)
Michelin enduro tires
ProTaper handlebars and ODI grips
The 2025 Husqvarna Pioneer will be available worldwide starting in January 2025.
The trade shows are like a pick-up basketball game! Rules are fast and loose and there always seems to be another player waiting in the wings when the call goes out for “who’s got next?”
In the case of the eMarket in Milan, EICMA featured dozens of new players all seeking to show they got game. Meanwhile the U.S. debut was highlighted by NBA star Paul George, lending his all-star power to the debut of the new I AM. model. George had the opportunity to test ride the I AM. and was thoroughly impressed by its exceptional performance and innovative design, repeatedly calling it “amazing.”
“At Naxeon, we’re focused on the future of motorcycling, and we are extending an invitation to dealers across the USA to join our expanding network,” says Kevin Miller, National Dealer Development manager. “We believe the electric motorcycle industry is not just about a shift in technology—it’s about reshaping the riding experience. Naxeon is at the forefront of that transformation, combining performance, style and sustainable technology to create motorcycles that thrill and inspire. We’re searching for dealers who want to be part of this revolution, to bring the future of riding to their communities.”
If you got game and got the next Naxeon open point, contact: Kevin Miller, National Dealer Development consulting@animalisticindustries.com 360-303-1965 www.naxeontech.com
When the tradeshow was created, the stated goal of AIMExpo was to become “the EICMA of America” — which makes it perfect for industry newcomer Tromox to show up in Las Vegas with the showstoppers they had at Milan. Recognizing the need for electric motorcycles to be price-competitive with ICE-powered bikes… and yet deliver more. “The launch of the M03 in Milan represents an important step in the urban mobility market,” says Tromox Marketing Manager, Vincent Miao. “We aim to provide users with an eco-friendly and convenient electric travel solution at an affordable price.”
However Miao and the Tromox team also recognize that the U.S. is a recreation-based market. The upgraded Ukko S+ features a high-performance motor with a peak output of 8000W, combined with Tromox’s self-developed FOC vector controller and automotive-grade VCU+BCM central control, offering more powerful acceleration and more stable handling. Meanwhile, the MC10 electric motorcycle has entered mass production, and Tromox is actively advancing its global release plan.
Even if you missed Milan, you can still get hands-on with the latest models from Tromox Electric Motorcycles at AIMExpo February 5-7 in Booth #1083
By Don Amador
Yes Virginia, there is a Santa Claus! Like the little girl’s letter to The Sun newspaper back in 1897, Santa Claus does exist. The off-road community is getting the gift of recreation in response to a massive public comment campaign. The Bureau of Land Management (BLM) had proposed the closure of 9,000 acres of open OHV riding at the world famous Christmas Valley Sand Dunes Recreation Area located in S. Central Oregon.
The BLM’s Draft Environmental Impact Statement (EIS) to amend the 2003 Lakeview Resource Management Plan also proposed to close an additional 61,000 acres at other popular public land open OHV areas within the 3.2 million acre project area. In our version of a Christmas Miracle, it was more than a single letter that turned the tide, though. Earlier this year the Recreation HQ joined with the crew at Americans for Responsible Recreational Access (ARRA) in calling for a national all-hands-ondeck response by the powersports community to BLM’s draft proposal… and we the people responded in unprecedented numbers!
Although it has been said “you can’t fight City Hall” when it comes to bucking federal land agency closure plans, the large number of dealers, OHV club members and access interests who answered the call by sending in formal comment letters resulted in the agency issuing a final decision that restores managed OHV use on the dunes and other historic open areas.
Tribal governments, wildlife agencies, the Southeast Oregon Resource Advisory Council and members of the public provided valuable input and feedback during the planning process. The BLM considered approximately 1,300 comments while developing the plan amendment. Many of the public comments urged the BLM to select a final plan that would allow OHV use on the dunes and other open areas, continue highly successful and effective natural and cultural resource protection efforts and promote user safety.
In the end, BLM’s updated analysis also responds to requirements of a 2010 settlement agreement on the Bureau’s management of lands with wilderness characteristics, as well as off-highway vehicle and grazing management. “Cross-country off-highway vehicle use will include about 70,000 acres within the Christmas Valley Sand Dunes and other areas scattered across the planning area where cross country use is already occurring. Vehicular use will be allowed on existing or designated routes across nearly 3 million acres in the planning area.” Is how the agency responded.
BLM NEWS RELEASE ON FINAL DECISION www.blm.gov/press-release/blm-releases-proposedmanagement-plan-southern-oregon
“I am proud of the large number of OHV enthusiasts who took time to send in comment letters to the agency,” states Don Amador, QWR President and Dune Fan. “Christmas Valley is one of the BLM’s Top OHV Recreation Areas in the country with a world-wide reputation for providing a high quality and unique OHV recreation experience — it should be kept open for current and future generations to enjoy.”
Amador adds “Over the past 34 years I have witnessed the ups and downs in the powersports industry and OHV advocacy efforts, so as we head into the holiday season it’s nice to see there is a Santa Claus who does read our letters and decided to replace that lump of coal with the gift of continued access to quality family OHV recreation.”
Happy Christmas to all, and to all a good night!
*Written in response to a letter by eight-year-old Virginia O’Hanlon asking whether Santa Claus was real, the editorial was first published in the New York newspaper The Sun on September 21, 1897.
Don Amador has been in the trail advocacy and recreation management profession for over 33 years. Don is President of Quiet Warrior Racing LLC. Don serves as the Western States Representative for the Motorcycle Industry Council. Don is Past President/CEO and current board member of the Post Wildfire OHV Recovery Alliance. Don served as a contractor to the BlueRibbon Coalition from 1996 until June, 2018. Don served on the California Off-Highway Motor Vehicle Recreation Commission from 1994-2000. He has won numerous awards including being a 2016 Inductee into the Off-Road Motorsports Hall of Fame and the 2018 Friend of the AMA Award. Don served as the government affairs lead for AMA District 36 in Northern California from 2019 – 2023. Don is a Core-Team member on FireScape Mendocino. Don is a contributor to Dealernews Magazine. Don writes from his home in Cottonwood, CA.
By Eric Anderson
Would complimentary helmet cleaning swing your door more?
My wife’s Mini Cooper car got an optional complimentary washing after being serviced at the dealership last week. How nice to be offered such a “warm fuzzy” after the drop-off and shuttling processes were done! The service writer asked if we wanted the complimentary “wash” and of course we said yes, then felt good the rest of the day driving a clean car.
Over ten years ago, I entered a motorcycle dealership in Indiana and was greeted immediately with a hearty greeting:
“Hello. Welcome. Can we clean your helmet while you shop? We use Brand X cleaner on the paint after soaking any bugs off your visor carefully.”
How could I say “no” to that? My older friends also tell me the Costco Hearing Center offers free hearing aid cleaning… while you shop. This type of extra-added service makes me want to come back — whenever my helmet needs cleaning. Sure, I can do it at home, but these folks were not only “ice-breaking” conversational pros, but they also knew to use non-alcohol cleaners on my face shield and Pinlock insert. What a concept.
What a service. The dealer stated they might even extend the plastic cleaning service to windshields in the parking lot assuming their staff is not inundated with other business. What a warm fuzzy. Heck, I might bring my helmet in even if I were driving a car that day. And as a Customer, I much prefer seeing staff doing something rather than doing nothing even if it is someone else’s helmet that they are servicing. Seeing staff with “hands in pockets” and elbows on countertops bugs me.
Firstly, this concierge helmet service was a marvelous ploy to take my attention away from why I was there and refocus on the people who work there. The people — or person who proposed the helmet cleaning are obviously very customer service oriented. Impressive! Once the shock wore off, my customersavvy brain turned back to seeking out the “parts and accessories” I originally swung open the door to obtain. Secondly, while on my retail quest waiting at the parts counter and knowing my helmet was in good hands, I started doing something I rarely ever do in my local powersports store! Shop! Normally I would be on a “commando raid” to “get in and get out” in as little time as possible. But, while the parts person was pursuing my list of requests, I strolled around actually taking my time to see what’s new, occasionally looking back at my helmet (or someone else’s) being cleaned. I walked every aisle in the store!
The experience reminded me of my more relaxed form of Sunday grocery shopping by walking up and down the aisles unrushed and seemingly looking at things I had never seen before. Most of my retail experiences tend toward those “commando runs” to invade, collect and extract products as quickly as possible, but the helmet cleaning offer slowed me down enough to think and look around. My Helmet Concierge then noted the gloves that I had stuffed inside my helmet were showing signs of age. Did I want to consider a new pair? “The new summer gloves and off-road gloves came in last week and are hanging over there,” said my “Helmet Doctor,” “and if you need a dark face shield for summer, they are hanging over there on Aisle 2.” Hmmm. His suggestive selling tactics could expand to include all sorts of things once the helmet cleaning conversation started. I wondered if he was also going to suggest a new helmet since the manufacturing date on the liner says it’s almost 5 years old. Yes, now I feel a bit obligated to buy those gloves, shields and my next helmet here rather than elsewhere. Afterall, this place is cleaning and inspecting my helmet. My e-comm supplier can’t do that.
It’s not really a lot of work, but you can make it look like a great service that takes 90 seconds or less. It also gives your Helmet Czar an option to upsell helmet accessories and cleaning products.
“Use the helmet cleaning opportunity as a Trojan Horse to start the conversation, slow down your customer, and get into his head.”
Helmets are personal. Like our favorite clothing, they fit just right, make us look good, protect us from the weather and wind, but also provide terrific insurance for our wellbeing. They are vital to most of our riding experiences, save for those non-helmet state riders who choose “freedom and a bandana” instead. So, we tend to take helmets for granted, put them on a shelf in the garage after a great ride and forget them… until the next time they are needed. Is the shield clean? Are the screws tight? Have dried bugs been removed? When did the liner get cleaned last? Do I need a fog-free insert? Plastic polish? Use the helmet
cleaning opportunity as a Trojan Horse to start the conversation and get into your customer’s head.
Motorcycle windshields are made of plastic and require different cleaning methods than a car’s glass windshield. Many customers don’t realize this when they use Windex or the squeegee at the gas station to clean off the bugs from their windshield and/or face shield. Hmmm. Maybe you could offer quick plastic cleaning lessons” to customers while suggesting they buy your choice in plastic cleaners and wash kits from the parts department.
: Setting up a helmet cleaning area takes up 2 square feet. Assign someone to the task in shifts. If it’s too busy, then offer it as a self-service option.
By Scot Harden
Is it just me, or has the world gone crazy? In today’s fastpaced world, where time slips away in the blink of an eye and where business and other distractions consume our days, it seems like we all need for the powersports community to be our rock… An anchor during the chaotic maelstrom of modern life. Yet just like the real world, the powersports community faces many challenges with over supply of inventory, wholesale and retail financing drying up OEM empires being shaken to their cores… the litany goes on and the number of dealerships closing continues to rise.
One thing we all need is to periodically reconnect, recharge and rediscover the very passion that first drew us into the sport. Our community is built on a foundation of camaraderie, adventure and the thrill of the open road/ trail. Today, it’s more critical than ever for us to come together. We need to look no further than today’s business challenges and the political and cultural insanity of the past year to realize this.
I’ve had a personal revelation that has brought this all into focus. Hosting major events like the Motion Pro Nevada 200 Trailride and the Nevada Rally Experience has only affirmed the need to come together. I’ve witnessed firsthand that events can be more than just gatherings if done properly. They remind us why we ride, push limits and belong to this incredible community. They reinforce the need to stick together… we need each other now more than ever!
In the spirit of coming together, I have revamped the Nevada 200 and the Nevada Rally Experience, updated the website and launched a brand new adventure all designed to bring our community closer and remind us why we do what we do!
The Motion Pro Nevada 200 Trailride has long been a cherished event in the off-road community. Established four decades ago, it brings riders from all over North America to the scenic high desert of Nevada for three days of epic trails, parties, banquets, presentation and adventure. Riders of all skill levels join legends and Hall of Famers to tackle challenging terrain, share stories around the campfire and strengthen bonds that go well beyond just a shared love of motorcycles.
The beauty of the Nevada 200 Trailride lies in its simplicity — it’s not just a ride; it’s a communal experience. It strips away the noise and complexity of everyday life, allowing riders to reconnect with the natural world and, more importantly, with each other.
While the Motion Pro Nevada 200 Trailride celebrates tradition, the Nevada Rally Experience brings a fresh, contemporary twist to coming together. This event is designed for dual-sport and large-displacement adventure motorcycles. Like Dakar and the original Acerbis Nevada Rally, it offers a mix of challenging terrain, navigation exercises and endurance. It pushes boundaries, tests mettle and challenges one’s navigation abilities in a supportive and community-driven environment.
But beyond the adrenaline, The Nevada Rally Experience is a powerful reminder of the importance of unity in the face of adversity. As participants navigate the mountains and desert, supporting each other through mechanical issues, navigational errors and the inevitable challenges of long-distance off-road/adventure riding, they find strength in community. The Nevada Rally Experience reinforces that motorcycling is not a solitary pursuit; it’s a collective journey that’s enriched by the presence of others.
The Yankee Fork Rendezvous is my newest effort to bring riders together. Scheduled to be held in the rugged beauty of Challis, Idaho’s Yankee Fork, the Rendezvous is a unique mix of modern motorcycle culture and pioneer history. It offers a chance to explore historic mining trails, swap stories over a beer, and celebrate the enduring appeal of trail riding.
Following in the footsteps of the legendary “Rendezvous” held by trappers and mountain men like Kit Carson, Jim Bridger, Hugh Glass and others in the 1820s and 30s, it captures the same spirit of adventure, exploration, and camaraderie possessed by these legends of the past— people who truly understood what it meant to rely on each other.
What makes all these events so special is the emphasis on inclusivity. Whether you’re a seasoned veteran or a relative newcomer to the sport, these events welcome all. They are a space where the community can come together to share their love of riding and their diverse stories, backgrounds, and perspectives. It’s a powerful reminder that, despite the differences that may exist between us, we are all united by the same passion.
In a world where individualism is often celebrated over community, where walls are often preferred over bridges, events remind us that our strength lies in unity. And, make no mistake, plenty of other events are worth attending. Events like AIMExpo, AMA Vintage Motorcycle Days, and the new NPDA DealerConnect. l accomplish the same goal and are non-negotiable dates on my annual calendar. Plenty of other events, many in your backyard, achieve the same goal.
The motorcycling industry faces various challenges today: an aging rider base, increased regulatory pressures, economic uncertainties, and shifts in consumer behavior. The market is evolving, and so must our approach to sustaining the passion underlying the sport and our business. Coming together is no longer just a nice-to-have; it’s a necessity. We need to reignite and cultivate the flame that brought us to Powersports in the first place — the sense of freedom, the joy of discovery and the unbreakable bonds forged on two wheels.
If you feel disconnected from the sport you once loved, overwhelmed by business and daily life pressures, or need a recharge, consider participating in an event. Events offer a chance to step away from the grind, breathe in fresh air, and be reminded of who you are, why you ride, and why you got involved in powersports in the first place. Making time to come together isn’t just important; it’s essential. It’s about rekindling the spark, finding inspiration in others, and remembering that we are part of something much bigger than ourselves.
So, pack your bags, gear up, and join your fellow riders and business leaders. Let’s unite to keep the spirit of motorcycling and Powersports alive — not just for ourselves but for future generations who will follow in our tracks.
From 1825 to 1840, trappers, mountain men, and adventure seekers would meet each year at a predetermined location in the Rocky Mountains to sell their furs and hides, replenish supplies, party, and reconnect with each other. The event was known as “The Rendezvous”. Legendary names like Kit Carson, Jim Bridger, Hugh Glass, William Henry Ashley and Jacque La Ramee would come together to sell their furs, swap stories, engage in shooting contests, drink whiskey and generally have a good time.
In that same spirit, Harden Offroad, Scot Harden and Rodney Smith present the Yankee Fork Rendezvous in Challis, Idaho. Scheduled for Sept 5th – 7th, 2025, this threeday non-competitive off-road motorcycle trail ride has been in the planning stages for one full year with another 40 years of event planning and coordination behind it. A sister event to the iconic Motion Pro Nevada 200 Trailride, the Yankee Fork Rendezvous will combine epic trails, beautiful scenery, historic destinations, and great people, with parties, presentations, and banquets all designed to bring adventure-minded off-road motorcycle enthusiasts together. Like the original Rendezvous, it will draw some of the biggest names and legends in the sport.
The original Rendezvous was known to be a lively, joyous get-together, and the Yankee Fork event will be no different. The fun starts on Friday, Sept 5th, with registration and a 40mile ride that includes fantastic vistas, a trip to the summit of Ramshorn Mountain (9500’), and a stop at a couple of Idaho’s most iconic mines (Bayhorse and Skylark). At the end, there will be a welcome party and a presentation by a legendary Hall of Fame motorcyclist on his career and life.
Saturday will consist of a full day of riding, including long sections of pristine Idaho single track, challenging two tracks, and backcountry roads. Riders will be treated to an epic lunch next to an alpine lake, Big Bayhorse Lake). The
day will end with a reception party and banquet, a chance to swap stories with your fellow riders, and finally, our worldfamous “Whistledick” awards. For the hardcore riders who can’t get enough, Sunday will feature another 40 miles of epic trail, designed to end by noon so everyone can jump on their drive home.
“We’ve been thinking about this event and working on it for over two years,” says Harden. “We are very fortunate to have a community like Challis, who enthusiastically supports us. Like the Motion Pro Nevada 200 Trailride this will be a bucket list event”.
“I’ve been very fortunate to ride all over Idaho,” adds Rodney Smith. “I have to say the trails we found near Challis are second to none. More importantly, we want to offer everyone an experience they will remember forever. What happens off the bike at our events is as important as during the ride. Every single one of our guests is treated like an old friend”.
In addition to legendary names from the sport, the Yankee Fork Rendezvous will also include some of sports’ most iconic brands. Plan to meet and get to know some of the most iconic companies in Powersports, including Motion Pro, KLIM, Rocky Mountain ATV/MC, Seat Concepts, Beta Motorcycles, Tacomoto, SP Connect, 100% and Redline Oil.
Entries open May 1st, 2025, and will be filled on a firstcome, first-served basis. The ride is limited to 150 lucky souls. Entry and event information can be found at: www.harden-offroad.com
Motorcycle industry veteran and multi-Hall of Famer Scot Harden has significantly upgraded to his corporate site. Harden Offroad is a consulting, event promotion and rider training company that has served the powersports industry and motorcycle enthusiasts since 1987. The new website contains detailed information on company services, including an interesting retrospective on Harden’s professional racing and motorcycle industry career. In addition, the platform focuses heavily on the three major events Harden Offroad promotes: the legendary Motion Pro Nevada 200 Trailride, the Nevada Rally Experience, and an all-new trail ride in Idaho in 2025 called the Yankee Fork Rendezvous. Finally, Harden’s blog on life and motorcycling, appropriately named “Roadbook,” is heavily featured.
“My new site will be a great way to learn about my events and consulting services, read my opinions, observations, and outlook on the business and sport of motorcycling and the lifestyle surrounding them”, stated Harden. “I’ve got some great stories from Baja, Rally, ISDE, and desert racing, in addition to a lifetime of travel and corporate adventures, not to mention some interesting behind-the-scenes insight on the power sports business and the industry at large. The new website is a great way to engage with fellow motorcyclists, industry associates, and friends and perhaps inspire others to join us as they pursue their motorcycling dreams”.
The debut of Harden Offroad coincides with the announcement of an all-new off-road trail ride in Idaho, the Yankee Fork Rendezvous. The Yankee Fork Rendezvous follows the same pattern as the highly successful Nevada 200 Trailride and is being co-promoted with fellow AMA Hall of Famer Rodney Smith. It will be held Sept. 5th -7th, 2025 in Challis, ID.
In addition to event information and Harden’s personal blog, the website includes detailed information on the wide range of consulting services and business solutions Harden Offroad offers. From strategic planning to brand building, marketing, product development, event planning, and rider/rally training, Harden Offroad offers solutions and support for individuals and companies currently engaged in the powersports business as well as those thinking about getting involved.
“Building this new site has been fun and rewarding. Dan Gysel and the team at Dang Designs did a great job pulling it together. I’ve been working exclusively with them for over two decades and they do an amazing job translating my ideas into impactful web language”, said Harden.
The new site is currently live. www.harden-offroad.com
Ijust wanted to give everyone a quick update on the 2025 Nevada Rally Experience scheduled for April 4-7, 2025. After a very successful relaunch of the event in 2024 I’ve been trying to decide what to do for next year’s event. The goal has always been to share my deep love and knowledge of the vast expanses of eastern Nevada.
As a dual sport/adventure experience it gives me the opportunity to cover a lot of ground and for 2025 that is exactly what we are going to do. With all the hearings in Washington and promises of full disclosure of the UAP phenomenon and with our home base of Caliente, NV being so close to Area 51, next year’s event will be titled the Nevada Rally Extra Terrestrial Experience. The 2025 event will feature GPS navigation, two very long days in the saddle and cover a lot of ground. As a result the event will be limited to 25 hearty souls.
Details on the 2025 Nevada Rally E.T. Experience will be available the last week of November with entries opening on Dec. 1st, 2024. To give you all a little bit of an idea of what to expect I created the following preview video from a recent recon trip I made to the area. Let me just say we will be covering a super wide variety of terrain. Everything from high mountain passes to long runs across the desert floor. Last but not least we will visit Rachel, NV and literally ride right next to the border of Area 51. Who knows there may even be a little bit of night riding involved. — What better way to take in Area 51 other than at night?
Check the video out and see you next April! Get more details at: www.harden-offroad.com
By Robin Hartfiel
When we first met motorcycle entrepreneur Fred Bramblett, it was at the Dealernews Dealer Expo in Cincinnati. He and Scott Summers were talking about racing a Honda XR600 in the woods. Remember this was when the trade show was still in Cinci, long before the 4-Stroke revolution! Fred has the ability to suss out what’s next in terms of talent when his OMS Sports group managed luminaries like Ben Bostrom, Chad Reed, Chris Carr, Paul Whilby and many others) and Race Teams, including American Honda, Yamaha of Troy, Austin Ducati. He also masterminded product lines like Berik Boots and others. Then it stopped being fun and Fred left the industry… but once you are a made man, it can be hard to leave…
“I took a break from the industry about 2010,” notes Bramblett. “After some volunteer work, I recognized I missed the industry and made the decision to launch an event company in late 2023.” But instead of business, his new venture is entirely for fun… literally. The new operation is Rides4Fun... and it lives up to the name.
“My company Rides4Fun is focused on hosting BMW MOA Getaway events. Going into 2025 we want to bring in more of a B2B element.” But first a look at the current numbers. “For 2024 our events were attended by riders from 23 states, the District of Columbia and Canada. While our marketing partner is the BMW MOA all brands are invited and no memberships are required. Our guests rode 13 different brands of motorcycles during our 2024 events.”
For 2025 our schedule has grown to five events in four states (see sidebar). We offer the perfect mix of traditional street, cruiser, sport, touring and adventure style riders allowing our marketing partners to reach
nearly every brand and style of rider. Our current marketing partner list goes from Alpinestars boots/ clothing to ZTechnik windshields, with many more in between.”
A couple of dealers have been early adapters/beta testers Fred is quick to recognize their contributions. “My local Dealership is Louisville BMW. The general manager is James Morgan — James has been an excellent support of Rides4Fun events. I also have a Mike Harker that is involved with another dealership Swope Powersports that has attended my Rides4Fun events. The dealership is a KTM, Ducati, Triumph & Aprila store in Louisville, KY.”
So what is the B2B/Dealer hook here for next year? “Every year OEM’s/Accessory Manufactures/ Dealerships spend millions of dollars when combined to help cause the decision that results in a product purchase. After spending all the dollars for branding/ marketing there is often nearly zero follow-up with the customer. Everyone knows it is expensive and difficult to procure a new customer. It is much less difficult to maintain an existing customer and keep them riding and enjoying the product they purchased.
“Various leaders in the powersports industry can often be heard saying they wish they could experience brand loyalty and engage with their customers in the same way Harley-Davidson does. Guess what? It is not rocket science. The OEM that does the most support of local and regional riding opportunities is Harley, with their support of HOG.”
Even though it is Rides4Fun, Fred still applies his bythe-numbers analysis to the project.
Our customer demographic is predominantly male, in their early 50s, owning an average of 2.5 motorcycles, and covering over 11,000 miles annually. They are highly connected, with 88% using email, and boast an impressive 26 years of riding experience. They have a household income of just over $96,000, 94% have some and/or earned college degrees, they attend 3 or more motorcycle events per year, and they spend 22 nights a year either in hotels or camping away from home.
In the previous year, 63% of our customers invested in helmets, 83% in apparel, 29% in GPS units, 32% in luggage and 28% in audio/communication equipment.
When not attending Rides4Fun events, our customers actively participate in their local riding communities. They consistently support dealers and serve as influential figures among their peers, significantly impacting other’s purchase decisions. Many are dedicated volunteers in leadership roles within local riding clubs. 72% do some of the maintenance on their motorcycle.
Our commitment to delivering value to marketing partners starts with careful event location selection. For instance, our Pine Mountain State Resort Park event in Kentucky is strategically situated within a
day’s enjoyable ride of 10 states, boasting over 2.4 million street-registered motorcycles. These states include major population centers such as Louisville, Nashville, Atlanta, Charlotte, Cincinnati, Indianapolis, Greensburg, Roanoke, and Huntsville. Similarly, our Breaks Interstate Park event in VA expands this reach to include additional population centers like Washington DC, Raleigh, Virginia Beach, and Greensboro.
Recognizing the industry and customer landscape, we acknowledge that there are approximately 11.3 million motorcycles owned in America. Of these, 86% (approximately 9.9 million) are street-licensed motorcycles, making the street-licensed motorcycle market approximately 8 ½ times larger than the off-road motorcycle market. Despite this, some companies allocate 90% of their marketing budget to off-road sponsorship opportunities. Our goal with Rides4Fun is to provide a reliable marketing option, bridging the gap and offering companies exposure to the street and adventure customer base.
Our relationship with partners extends beyond events. We employ effective contact harvesting through our events, series website, and social media channels. Our targeted event email blasts reach motorcycle riding influencers in the Southeast, MidAtlantic, Northeast and Midwest.
Proudly associated with industry leaders such as REVER, BMW MOA, Alpinestars, OGIO Luggage, Dunlop, DP Brakes, Aerostich, Motion Pro, Helmet House (Tourmaster), Cardo, Torch Eyewear, ZTechnik, Continental, Sky-Med. RoadRunner Motorcycle Touring/Travel and Backroads of Appalachia, Rides4Fun invites you to join our expanding team of industry-leading companies. Allow us to assist you in delivering your message to customers, and reaching your marketing goals.
After the success of its sold-out weekend riding retreats this year, Rides4Fun has expanded the schedule of events for 2025. The series will bring incredible motorcycle adventures to five breathtaking locations across four states. Riders of all brands are encouraged to join in on the fun.
“We got great feedback from the riders who joined us for the events held in April and September of this year,” said Rides4Fun Owner Fred Bramblett. “We offer numerous opportunities for guests to enjoy the weekend, both on and off the bike. In addition to quality lodging and dining, we provide our guests with several street and big-bike friendly adventure routes to choose from.”
2025 Events:
April 25-27: MOA Getaway at Breaks, Breaks Interstate Park - Breaks, VA
May 16-18: MOA Getaway at Buckhorn Lake, Buckhorn Lake State Resort Park - Buckhorn, KY
August 15-17: MOA Getaway at Pipestem, Pipestem State Park - Pipestem, WV
September 12-14: MOA Getaway at Pine Mountain, Pine Mountain State Resort Park - Pineville, KY
October 3-5: MOA Getaway at Unicoi, Unicoi State Park - Helen, GA
“I’m looking forward to once again sharing all that Appalachia has to offer with my fellow riders,” Bramblett adds. “Rides4Fun events are not only fun, but they help support local economies in rural areas. Our series partner Backroads of Appalachia is also dedicated to that cause.”
Rides4Fun offers motorcyclists a curated event experience through a partnership with REVER to simplify and increase the enjoyment of the trip to the event destination and back. Plus, select vendors will be onsite to interact with guests after they ride some of the best roads in the region.
Click here for more details: www.Rides4FunSeries.com
After Kawasaki’s first dealer meeting in four years, A1 Supercross and 1.2 million views on our social channels in January-February, things really got hectic. But no matter where we were, readers seemed to know! Then again when we headed into Las Vegas with the bulk of the industry, it was a pretty easy guess where the entire Dealernews crew was. However we had a number of interesting detours, met some great dealers and rode some great powersports products along the way.
If you are not one of the 1.2 million playing our game, check it out on your preferred social media channel:
www.instagram.com/dealernews www.linkedin.com/company/dealernews x.com/Dealernews www.youtube.com/@DealernewsMedia/featured
A2 didn’t disappoint but the “Super Bowl Of Powersports” um, AIMExpo in Las Vegas was the big game for the trade types.
Just in case you needed a hint this was where you belonged during the week leading up to Super Bowl Sunday! #AIMExpo Is A Go… almost. #aimexpo2024
Las Vegas rolled out the red carpet for the big day… Oh wait that stuff was for the football players? Never mind!
Some dealers made a detour during AIMExpo before the show opened, #AIMExpo Is A Go… almost. #aimexpo2024
#AIMExpo Is A Go… almost. #aimexpo2024
#GuessWho? We know those dealers! Motorcycle Industry Council honored Rick Alcon, Bob Althoff and Kim Harrison for their 10 years of service on behalf of the Dealer Advisory Council.
Betcha can’t #GuessWhere #Dealernews is now? See the full scoop in the March issue: issuu.com/dealernews/docs/issue_3_march_37c543f0e1a657
Led by a RevTech replica of Peter Fonda’s Easy Rider bike and a couple of original Denver Choppers customs, an eclectic array of vintage motorcycles, biker memorabilia, neon advertising signs and billboards will be auctioned off on February 29. The motorcycle memorabilia is from the personal collection of French fashion designer Robin Chrétie. www.dealernews.com/Home
AIMExpo may be in the rear view mirror, but dealers in North Carolina were meeting with State Senator Steve Jarvis, NC State Treasurer Dale Folwell as well as NPDA’s new director of education Dave McMahon. The North Carolina Motorcycle Dealers Association hosted its annual Winter Meeting Feb. 17-18, Read the full scoop: www.dealernews. com/Home/post/all-roads-lead-to-raleigh/2024-02-14
Turn 14 Distribution and Turn14 Powersports covered the AIMExpo March issue in which CTO Chris Candido talks ACES & PIES. Industry smoke break in Las Vegas, but the show goes on... see it in the March issue: dealernews.com/ Home/post/issue/march-2024
#GuessWhere? Several of our dealer friends and NPDA Board Members like Bob Althoff, Kim Harrison and Bob Henig know... and are regulars. As Moto Morini capo Chris McGee notes, it is eye opening to attend. See the full scoop: www.dealernews.com/Home/post/what-does-mic-dofor-you-mic-fly-in/2024-02-21
Well that sucks! Somebody put the name out in plan sight! Where is the challenge of #GuessingWhere?
By Gus Stewart
It is going to be an insane day here at the beach,” promised event impresario Roland Sands. The 2024 RSD Moto Beach Classic delivered all that was promised... and more as motorcycles, music and mayhem converged on Bolsa Chica State Beach once again this past October. The MotoBeach Classic 2024 was nothing short of epic,” adds Sands. “From the roar of flat track racing to the surf vibes on the Cali coast, this year’s event brought all the heat. Custom bikes, killer live music and a rad community of riders made it an unforgettable day.”
In the absence of the old International Motorcycle Shows SoCal Tour stop, the event has become part of the OEM outreach for Buell, CFMoto, Indian, Janus, Moto Morini, Ohvale, Royal Enfield and even STACYC. Best of all, it is free to the fans, from hardcore Hooligans to casual crossovers from the art, music and ordinary beach-goers. Swept up in the insanely good day at Sea Legs at the Beach.
Whether it’s flat track racing, e-bikes, insane motorcycle stunt shows, or jet skis and backflips, the MBC has something for everyone as the event is built with the family in mind. If you’re into music, custom bikes, art, or amazing vendors paired with food and drinks on the beach, this event consistently delivers the best on two wheels. The Moto Beach Classic is an event that could
only be put on by the folks at Roland Sands Design in partnership with California State Beaches.
Come for the art, stay for the racing? As with any RSD event, the focus is on motorcycle racing. The Moto Beach Classic serves as the sole Super Hooligan Flat Track race head-to-head surfside, plus a ton of other awesome race classes.
2024 Race Classes included:
Super Hooligan
Hooligan Amateur
Hooligan Ladies
Desert MX Open Knobbies
Mad Dog Mini
Electric Open
Run What Ya Brung
Vintage Air Cooled
Big Twin
Super Moto
Whether you were ripping around the track or chilling on the beach, the MotoBeach Classic showed once again why it’s the ultimate fusion of moto culture and laid-back beach style. Already counting down to next year… but why should the masses have all the fun? Join the fun as an exhibitor, bike builder or sponsor by contacting summer@rolandsands.com
Beach Classic was the culmination of this collab as RSD gave the Ibex 450 the Full Monty and unveiled it to the world.
“The modern ADV design ensures that you stand out on any terrain, combining function and form to provide an aggressive, eye-catching look that turns heads wherever you ride,” explains RSD of the design ethos behind the Moto Beach Classic unveil. “But here at RSD we turned the Ibex into the Vandal. A Gymkhana style motorcycle that stands out like no other with custom fabrication, wild colors and more! We hope you enjoy it as much as we do.”
See the behind the scenes video here: www.youtube.com/watch?v=fbuM910Ql0E
Dear Triumph Family:
It is with heavy hearts that I share the passing of our dear colleague and friend, William Archer II, known affectionately as Bill, who left us on November 1, 2024, at the age of 58. Born in Dayton, Ohio, on September 24, 1966, Bill joined the Triumph family 16 years ago and served as Dealer Development Manager with unparalleled dedication and pride.
A graduate of the University of Cincinnati, Bill was a true sports enthusiast who especially enjoyed baseball, hockey and golf. His passion for Ohio State and his love for travel, particularly his cherished trips to the UK, often shone through in his conversations with everyone at Triumph.
Bill was not only a passionate motorcyclist but also a devoted father to his daughter, Emmalyn, who was the center of his world. He is survived by his mother, Judy; his bonus daughter, Andrea Layne; his brother, Guy Archer, and sister-in-law, Linda Archer. Bill’s memory also lives on in the countless lives he touched here at Triumph and beyond.
A piece of Bill will live on in each Triumph dealership in the USA and Canada as he worked closely with all of you on the overall dealership design and layout.
In lieu of flowers, the family kindly welcomes donations to a GoFundMe established for Emmalyn. Triumph also held a Celebration of Life on November 12th at the new corporate headquarters in Atlanta, opened to all dealership friends and family members.
We extend our deepest condolences to Bill’s family and all who had the pleasure of knowing him. His warmth, enthusiasm and dedication will be profoundly missed by everyone at Triumph.
With Gratitude, Rod Lopusnak
My Dad Meant The World To Me
Hello everyone it is Emma. I first want to start out by saying thank you for all the kind posts and words you all have said about my dad, he truly was a great man. He passed on November 1st around 5 am during a liver biopsy gone wrong. He would be delighted to know that there are so many people who loved and cared for him.
My dad meant the world to me. I cared for him after his heart transplant and I had exactly 14 more months with him. It wasn’t enough but I will take what I can. There truly aren’t words that I can put together to explain how much I loved my dad and how much I am going to miss him. I want everyone to know that I do appreciate everything you are doing.
We held a view and service on Saturday the 9th at Cagle Funeral Home in Jasper, GA. Anyone that cared for my father was welcome and pay their respects and say goodbye to the man I loved most. Attire was black but not necessarily a suit or dress — dad loved his “formal jeans”.
Once again thank you to everyone who decided to come and to those who could not. www.caglefuneralhome.com/obituart/william-archer-ii
Godspeed William N. Archer II
I wanted to bring this back to the surface through all the chaos of this last week. William N Archer II, an industry veteran, loving father, and friend, unexpectedly passed, leaving behind many who loved him, but most importantly, his 19-year-old daughter, Emmalyn.
Many of you know him through Triumph Motorcycles or perhaps from earlier days in the two and four-wheel space.
My heart breaks for Emmalyn; this world is complex to navigate right now, and I can’t imagine doing this without the guidance of those who love you the most.
I am sharing the GoFundMe (gofund.me/9c8c3a6d) created to help Emma on this journey and the link to Bill’s obituary with additional details about the celebration of life: www.caglefuneralhome.com/obituary/willam-archer-ii
Teri Lynn
Winston Churchill famously noted, “It is always darkest before the dawn...” However many dealers took a dim view of the dark tidings conveyed in a memo to Arctic Cat franchise holders. Multiple dealers forwarded this to Dealernews and it quickly went viral online!
Reading between the lines, Textron’s letter claims Cat will resume production next year: “We expect to resume production in Q1 2025. Our sales organization, customer service teams, aftermarket distribution centers, and other functions are ready to assist you and your customers.”
So is it the beginning of the end, or just the end of the beginning?
Specializing in Adventure, Dual Sport, Off-Road and EV market segments. Delivering solutions in today’s rapidly evolving marketplace.
Over 35 years of senior level executive management experience.
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