Issue #8 August 2024

JOIN A LEGACY OF INNOVATION AS A BOBCAT DEALER. With over 60 years of brand recognition, Bobcat

a proven opportunity for dealer success. Join us in our commitment to innovation and grow your customer base and business profits through our industry-leading lineup of products and services

WORLD’S LUCKIEST MAN Bob Althoff On This Day In History

EDITOR’S NOTE Robin Hartfiel On Connections

LETTERS+ The Industry On Dealernews

NEWS+ All The News That Is Fit For Print

SHIFTING GEARS+ Personnel Postings, Courtesy MIJ

DEALER PROFILE+ Sound Harley-Davidson

PACIFIC MOTORCYCLE GROUP Team Work Makes The Dream Work

OEM UPDATE Talon Teamed With Showa

INDUSTRY RESEARCH+ Don Musick On Six Wheels... And More

INDUSTRY RESEARCH+ Lenny Sims On Q2

INDUSTRY RESEARCH+ Jim Woodruff On June NPA AWP Review eDEALERNEWS Industry On A Charge CURRENTS+ LiveWire Gets Grant, Taiga Shorts Out, Velocifero Races Into U.S.

eSHIFTING GEARS+ Contact Points In The EV Industry eOEM

Cover & TOC photo courtesy of Drew Ruiz

OUR TEAM

EDITORIAL

Robin Hartfiel Editor/Publisher

Bob Althoff World’s Luckiest Man

Gus Stewart Creative Director

Brenda Stiehl Production Manager

CONTRIBUTORS

Don Musick Genesys Technology Solutions

Dr. Paul Leinberger

Eric Anderson Vroom Network

Jim Woodruff National Powersport Auctions

Lenny Sims NADA Appraisal Guides

Scot Harden AMA Hall Of Fame/Harden Offroad

Alex Baylon Motorcycle Industry Jobs

Hector Cademartori Illustrations

William Douglas Little Unique Powersports

Charlie Williams Off Road Editor

Don Amador Quiet Warrior Racing

Joe Bonnello Joe B Photography

Uncle Paul Wunsch Love Cycles

The Anonymous Dealer

ADVERTISING

Robin Hartfiel Publisher (949) 489-4306 robinhartfiel@gmail.com

Blake Foulds Account Executive (760) 715-3045 blakefoulds@dealernews.com

Brenda Stiehl Production Manager brendastiehl@dealernews.com

John Murphy Publishing Consultant johnmurphydn@gmail.com

World’s Luckiest Man

By Bob Althoff

ON THIS DAY…

Some five decades ago today, July 26th, 1970, I was a freshly minted college grad. To the sound of John Denver’s song called Leaving on a Jet Plane I left on a jet plane to join the Peace Corps in Southeast Asia.

John Kennedy had inspired me as a boy, and he had this idea of a “Peace Corps.” I wrote the President a letter as a 12-year old would, I suppose. I told Mr. Kennedy I would one day volunteer. A decade later, that letter got me a ticket for a jet ride to Asia.

Quick stop in San Jose for an Air Force physical. A couple days later, I was in the jungle in West Malaysia.

I had been riding for five or six years by then, but motorcycles were deemed to be unsafe for Peace Corps Volunteers to have, so they were forbidden. Naturally I bought an old Triumph Tiger at the first opportunity! After a frame-up restoration, I started exploring Southeast Asia.

Other than breaking that one Federal Government rule, for the next several years, I did my best to do my job, make friends for America and for myself. All the while, I rode the wheels off that Triumph.

Years later, as a Harley-Davidson Dealer and an entrepreneur, I was asked to lecture at The Ohio State University. Harleys were cool… So too was being an entrepreneur. I showed up at a big lecture hall and talked about… dreams.

Having big dreams; keeping big dreams. It went well.

Today, I’m thinking about the dream I’m sure many of us share. We dream of a healthy, vibrant industry. A sport enjoyed by millions. A growing business and an engaged community.

It’s tough out there now. This “living the dream” thing has morphed into the stuff of nightmares for many Dealers. My message: Keep dreaming! Keep sharing the dream with all those you touch.

Dealernews exists to remind us all that this, too, shall pass... Around the next bend in the road is sunshine and a rainbow.

You are not alone. The National Powersports Dealer Association has been dreaming big on behalf of Dealers everywhere and our industry as a whole. In the next few months, there is big news ahead. In the meantime, do your part and join us in keeping the dream alive: www.npda.org

Editor’s Note

By Robin Hartfiel

CONNECTIONS

After crashing the party at dealer meetings since 1984 when I snuck into my first Motorcycle Dealer News Magazine Motorcycle & Accessory Trade Show, I have been hooked on dealer meetings. Long-winded title notwithstanding, that first show was “it.” MDN changed its name and the show simply became “Dealer Expo” — or “Cincy” and later “Indy” — but for 50 years the powersports industry connected on common ground.

As National Powersports Dealer Association Founding Board Member Kim Harrison likes to say, “we are better together.” As a nation, as an industry, as dealers... or any other lens you choose, the total is always greater than the sum of its parts. To that end, NPDA has decided to connect the dots with its Dealer Connect Education &a Networking event coming to Columbus, Ohio on October 20-22, 2024.

Note, this is a networking event rather than a traditional trade show — we have AIMEXpo for that coming in February. So why do we need Dealer Connect in the fall? Because we really are better together!

NPDA was founded in 2021 when dealers came together to help fellow franchised and independent retailers through services, products, programs,

education and advocacy of dealer views and concerns to create a professional, successful and profitable industry. The founders connected for the greater good and began the task of creating a trade association in a 120-year-old vacuum. It hasn’t been easy, and it hasn’t been as fast as many would like, but it has succeeded!

Now it is time for the next phase. Article VI, Section 3 of the NPDA bylaws states the board (and by extension rank and file dealers) must come together in an annual meeting: “The Board of Directors shall host a meeting at least once per year, including at least one Annual Meeting where a quorum of members is present...”

NPDA Executive Director Dave McMahon notes, “Our businesses depend on building relationships, and that means connecting face-to-face is our most important characteristic! We have purposefully developed a balanced schedule that includes networking time.” In short, it is time to CONNECT.

Dealer Connect will be the fall focal point for the powersports industry, he adds. “Our lineup of presenters and exhibitors will include some of the top names and companies in powersports, all bringing an impressive mix of educational sessions and networking opportunities for dealership owners and staff. We know how important it is to meet where we can learn, listen and talk face-to-face to make the best plans for our business. Prepare for a stronger 2025 alongside your fellow NPDA dealership member peers.”

Stay tuned for more details in the coming weeks but don’t wait too long since the early bird gets the worm, as they say. Cheap “Early Bird Specials” for NPDA members end August 31. Need more details? Click here and tell them a little birdie sent you: www.npda.org/connect

Former Editor-in-Chief and publisher of Dealernews circa 1990-2003, Robin returns to the magazine. In addition to having been instrumental in creating the Dealernews Top 100 program (still the industry’s ultimate accolade for a motorcycle dealership), Hartfiel has worked for most of the B2B publications in the Powersports arena. Prior to the trade side, he worked as a beat reporter for a local newspaper and was an editor of publications ranging from All About Beer to VW Trends.

CREDIT WHERE CREDIT IS DUE?

They had a good run! I had moved away from Kalamazoo area. I’d been in contact w/ Perry HD last year and there was mention of them closing. I had a credit account w/ them, thru a program they were running. How could I get in touch w/ someone to have the credits transferred to another HD dealership? Thank you,

Kevin Wirgau Via dealernews.com

Landmark Dealership Perry HarleyDavidson — Michigan’s oldest family owned and operated motorcycle Dealership — closed, last November. Noting that Richard & Jill Perry have decided to retire after being in business for over 98 years, the lights went out and the social media feed was switched off after a final notification from the Perry family: “We would like to thank this opportunity to thank the loyal customers and our great staff,” said Richard and Jill. “Thanks also to our Harley Owners Group for all the support they provided to us.”The dealership was opened by Richard’s father Burt in Kalamazoo County back in 1925. “Burt would have been honored to see that his legacy was carried on for so many years,” says the family.

Is it a Harley-Davidson gift card or one issued by the defunct dealership? If it is from Harley/Visa the customer support team can be contacted here: www.h-dvisarewards.com/Home/ Contact

Since the family closed the business rather than selling it to a new owner, best guess is that all bets are off if it was store-specific.

CAVEAT EMPTOR

Hi, I purchased a Küryakyn Shift Linkage for a Harley Street Glide ST from Amazon about 3 months ago. I then purchased a EZ Inner Arm Lever from Thrashin Supply Co. The problem I have is, going by the Küryakyn installation sheet it says to mount the shift linkage on the outside of the arm, but Thrashin’s instructions say to mount the shift linkage on the inside of the arm. Could you please give me some advice on which way I should mount the shift linkage?

Cheers Michael Via The Internet

Wait, what? You bought it on Amazon rather than a legitimate dealer and now are asking a Dealer-only magazine to sort it out? The customer is always right, at least to the folks at Küryakyn. Their tech support team has reached out to “Michael” since Amazon didn’t have the answer.

ELECTRIFYING COVERAGE

Hi Robin:

Thank you for the amazing coverage of Electrify Expo since the beginning. I always like reading your coverage and articles. Appreciate it!

BJ Birtwell| Founder + CEO Electrify Expo | Electrify News North America’s #1 Electric Vehicle Festival Event Marketer 2024 ‘Hot Property’

ICYMI Production Manager Brenda Stiehl’s coverage of Electrify Expo is in the July issue: issuu.com/dealernews/docs/issue_7_ july_2d904520704379/52

PIED PIPER PIPES UP!

Back before Pied Piper I had been telling my wife Diane for 4-5 years that what I really wanted to do was to start my own business to help OEMs and dealer groups improve the performance of their dealerships. The only catch was that I had very good jobs as an executive, and it’s awfully hard to give that up for the unknown of being an entrepreneur.

Despite my ideas and talk I’m not sure I ever would have had the guts to quit a cushy corporate exec job if all of that had never happened!

When the private equity folks I was working for in 2003 ran out of $$; couldn’t invest any more into Indian; I had that opening, and I started Pied Piper. The next day, Kenny Roberts’ MotoGP team was our very first client.

Fran O’Hagan, Founder Pied Piper Management Company LLC

380 Foam Street, Suite D Monterey, CA 93940 USA Phone: +1 (831) 648-1075 www.piedpipermc.com

PS The firings turned out to be a positive catalyst for most of the team:

It actually ended OK for most: head of sales ended up working for Porsche for 15 years; Head of Aftersales worked for BMW Motorrad, then Group 1; Chief designer worked for Plantronics the headset company in Santa Cruz: Head of Marketing stayed in Silicon Valley, and has worked for all the big names there. And... the kick-ass designer that worked for our head of design? He left to join BMW Motorrad in Germany, designed the S1000RR, and is now in charge of design for Indian Motorcycle in Minnesota!

SOUND

OFF!

Join in the conversation via e-mail: Editor@dealernews.com

Like us on Facebook: www.facebook.com/DealernewsFan

Check us out on Instagram: www.instagram.com/dealernews Follow us on Twitter: twitter.com/Dealernews Tune into our YouTube channel: www.youtube.com/c/Dealernews50

MOVIE NIGHT

Movie night on August 8th when One Fast Move airs on Prime Video. Behind the scenes, motorcycle stunt coordinator Dave Cutler wrangled the talent of multiple current and former AMA competitors and writer/director Kelly Blatz now owns the Triumph Daytona Moto2 675 that stars in the movie. Triumph teased the film at the Handbuilt Invitational Motorcycle Show in Los Angeles in July and showed off a 2025 Daytona 660 in custom SKDA wrap to match the film bike as well as a Moto2 race bike on loan from American Racing Team.

Spoiler alert: Wes Neal (KJ Apa), a young man with a passion for speed, is kicked out of the military for motorcycle drag racing. With nowhere left to go, and a desire to go pro in racing, he tracks down his estranged father, Dean Miller (Eric Dane), a former motorcycle racing champion, to be his coach. Wes gets a job at the motorcycle shop owned by Dean’s old mentor, Abel (Edward James Olmos), and meets a local waitress (Maia Reficco) who he falls for. As he begins training with his father, fresh wounds are created on old scars as Dean puts intense pressure on his son to be the best, putting a strain on all other relationships in Wes’ life. Wes must decide for himself now what he wants for his future and, ultimately, what is worth losing in order to win big on the track. One Fast Move - Official Trailer | Prime Video youtu.be/vGpbT392Itg

DEALER NEWS: NEW LOOK FOR LAYTON

On July 17, Young Powersports Layton hosted local dignitaries, customers and food trucks at a ceremony showcasing dealership upgrades. “This is a game changer for us,” says GM Justin Custis. “We’re so excited to give the public a first glance at what we’ve done, and engage with this community in a capacity outside of the showroom.”

Most visible is a massive mural. Painted by Adrenaline Murals, the artwork features a mountainous landscape with “Layton” spelled out on the west side of the piece. Two motorcycle riders can also be seen, with one by a garage door near the back of the building. Adrenaline Murals has also hidden several Easter eggs on the wall. These include both a Chevrolet and USPS logo — an homage to the history of the building. Prior to housing Young Powersports Layton, the Main Street facility was once a post office and where one of the company’s earliest Chevrolet dealerships operated.

While the mural catches attention, it is the internal upgrades that will improve processes that impresses Custis. Some of the dealership’s biggest upgrades include a new service area adjacent to the facility — which now houses 10 mechanic bays. “This has opened the showroom floor space and allows us to put even more vehicles on display.”

The completion of this project coincides with the Young Group’s 100-year anniversary. “It’s been incredible throughout 2024 to celebrate the Young Group’s 100 years of business,” concludes Custis. “I think this ceremony showcases how important both Davis County and the company have been for each other.”

BETA XTRAINER ARRIVING IN AUGUST

Need a hook for new riders in your dealership? Beta has the answer. Billed as the “number one selling entry-level enduro bike” in marakets around the globe, Beta is bringing back its entry-level 2-stroke for its 11th season in 2025. “It’s not surprising because it is much easier to ride compared to larger, bulkier enduro models,” says Beta USA boss Tim Pilg. “The smaller chassis, low seat height and light weight makes the bike perfect for not only entry-level enduro riding, but also as a perfect model for those wanting a second bike for play.”

He says the power is almost electric-like, providing just the right amount of traction and torque. “Rideability has been Beta’s tagline for more than 15 years and the 2025 Xtrainer is the

poster-child of this.” The Xtrainer’s lower seat height provides the rider with more confidence. Most riders can touch the ground easily which makes riding much more enjoyable.

Easy to ride and easy on the pocketbook for new riders, MSRP will be $8,499 and dealer deliveries of the 2025 models begin in August. Contact Beta USA for open dealer points: betausa.com/beta-dealer-application

DEALER NEWS: BILL GLODICH HONDA CELEBRATES 78

Leading up to their annual anniversary celebration and dealership open house, the crew at Bill Glodich bagged a couple top honors in the local media and was even featured in a “Meet The Merchant” segment with their bank.

“Our 78th anniversary was a blast, thank you to everyone who stopped by and enjoyed it with us,” says Austin Glodich on behalf of the family owned and operated landmark. “Also thank you to everyone who voted us for #1 MotorSports store AND Motorcycle Store! We appreciate your support. We strive to bring our customers new and returning the best service and deals possible… we wouldn’t be here for 78 years if we weren’t doing something right.”

We did a deep dive with Austin and the family back in the February issue: issuu.com/dealernews/docs/issue_2_ february_50dc8c70a7cf60/20

SEGWAY LAUNCHES LIFETIME WARRANTY

In conjunction with its Global Dealer meeting, Segway launched its Next-Gen Protection program, a Limited Lifetime Powertrain Warranty for all of its 1000cc powerplants. By providing this industry-leading warranty, Segway aims to redefine expectations in the powersports market by setting a precedent for reliability and long-term value to its customers.

“It’s a benchmark that showcases the company’s commitment to quality and reliability.” says Segway Powersports US VP of Sales & Marketing, Jason Walling. “We believe this is the ultimate display of confidence in the craftsmanship and durability of our product. We know we’ve got something special, so we wanted to do what nobody else would dare to.”

“I guess you could say it’s a bit of a flex, but we really are invested in making customer assurance a top priority here at Segway,” concludes Walling. To see Segway’s terms and conditions and draw your own conclusions: www.segwaypowersports.us

SPEAKING OF SEGWAY...

Segway Powersports is fueling its 300% growth with race gas… make that Octane. “The decision to team up with Octane reflects our dedication to empowering consumers with unparalleled incentives,” explains Gabriel Cruz, Marketing Director of Segway Powersports. “In a flat market, our focus remains firmly on the customer experience, ensuring that acquiring our units is not only feasible but also rewarding.” This collaboration has resulted in “Full Send Summer Savings” program. “This promotion furthers our mission to innovate and lead in the powersports industry.”

Customers can now choose between a 0% APR financing rate for 36 months or a rebate of up to $3,500 on select 2023 and 2024 models. This initiative sets a new standard in the Powersports industry, demonstrating Segway’s commitment to enhancing affordability and accessibility for all enthusiasts. This should drive sales growth even higher, notes Cruz. “With over 300% growth in both wholesale and retail sectors during Q1 of 2024, Segway Powersports continues to surge ahead in market influence and customer satisfaction.”

TGB TACKLES USA

TGB has been a top seller of ATVs in the European market for more than 18 years, and they have a history of manufacturing CVTs for Vespa that goes back decades before that. But with the launch of a new UTV designed specifically for the U.S. market that rolled out at AIMExpo, National Director of Sales for North America Scotty Smith tells us they have a game changer on hand!

“Mr. Shak —who owns our parent company Tiger Powersports and Blue Vega Imports — has been working diligently behind the scenes to bring in the top quality units from companies such as TGB. It’s taken a little bit of time, and he’s done a lot of work, but we’re really excited about what the UTV brings to the U.S.”

But wait, there is more! “In addition to the new Landmax 1000 UTV launched at AIMExpo, there’s a full range of ATVs — and I mean a FULL range — we offer youth up to 600cc and 1000cc ATVs. We have Touring models, we have Sport models and of course we have utility models. They all have an unparalleled industry-leading two year bumper-to-bumper warranty… nobody has been able to touch that! Our dealers like that — the warranty is a strong selling point for them.”

And Smith notes there is much more to come. “It is an exciting time. We have some new units coming in and some different models that are still in the works. They’re already in preproduction right now. The prototypes are done. They’re being tested, there are crew models, full cab models with the electric windows and heaters… the whole bit!” Stay tuned!

Back in the saddle, again! Former Triumph and Victory/Indian Motorcycle exec Ross Clifford is taking the reins at Royal Enfield. “I’m happy to share that I’m starting a new position as Head - Americas at Royal Enfield,” claims Clifford. Most recently President of Off-Road and HarleyDavidson divisions for aftermarket accessories specialist Nivel Clifford returns to the OEM ranks with Royal Enfield, effective immediately.

Former Dealer and long-time Polaris exec Steve Menneto has jumped ship! After the better part of three decades with Polaris/Victory/Indian, he signed on with Malibu Boats. Menneto becomes CEO effective August 5, 2024. He will also join Malibu Boats’ Board of Directors, which will increase from nine to 10 members. “I am honored and excited to be named Malibu Boats’ next CEO,” says Menneto. “I have long admired the company’s stellar track record, history of innovation and top of the line products. As I take on this role, I look forward to helping the company leverage its excellent growth opportunities. With the support of Malibu Boats’ tremendous team, I believe there is a great deal we can achieve to build an even better

business while continuing to provide the highest quality boats on the market and delivering for all our stakeholders.” For its part, Polaris says bon voyage: “From his start as part of the sales team, to overseeing our Motorcycles business, to these last five years leading our Off Road team, I want to thank Steve for the lasting contributions he made over his 27-year tenure at Polaris,” says Polaris Chief Executive Officer Mike Speetzen. “We wish him the very best as he moves into this new chapter. In the meantime, I will be taking on more direct management of our largest business segment and am excited to work more closely with all the talented leaders and employees within Off Road as well as with the dealer network .”

Industry veteran Charlie Hadayia Jr. is back in the saddle again at S&S Cycle after a 15-year hiatus. The Wisconsin-based gofasters have brought Hadayia back as their Director of Business Development . “We are excited to welcome Charlie back to S&S Cycle,” says Paul Skarie , President & CEO of S&S Cycle. “His exceptional leadership and industry expertise are exactly what we need as we embark on the next chapter of our growth. Charlie’s track record speaks for itself, and we are confident that his return will bring new opportunities and innovations to our company.” Hadayia returns to S&S after serving most recently as Senior Vice President of Supply Chain for APG . Prior to that, he was with Tucker Rocky/Biker’s Choice and was first with S&S from 1998 - 2010, where he worked his way from a Tech position to Senior Manager of Racing and Customer Service before finally becoming the Director of Product

Line . “I am excited to rejoin S&S Cycle and contribute to its future success,” claims Hadayia. “The motorcycle industry is evolving rapidly, and I look forward to leveraging my experience to drive growth and innovation at S&S. Together with the talented team here, we will explore new opportunities and build on the company’s strong foundation.”

SP Connect — the world’s leading provider of smartphone cases and mounting systems — has connected with industry stalwart Ryan Lewis. SP United USA, Inc. has named Lewis National Sales Manager for its powersports division. Bringing an extensive range of insights and “connections” within the motorcycle industry, Lewis is set to steer SP Connect’s sales strategy. Lewis joins SP Connect following a 20-year tenure with the Motorcycle Aftermarket Group where he spearheaded both sales and supply chain teams for the group’s leading brands, including Vance & Hines, Performance Machine and Progressive Suspension. “Joining SP Connect is a tremendous opportunity to leverage my experience in the powersports sector and contribute to a brand that stands for quality and innovation,” says Lewis. But as excited as he is for the new opportunity, he admits it is a bit bittersweet leaving V&H. “The people there, and even Terry Vance himself, mean so much to me, but it was time.””We are incredibly excited to welcome Ryan to our team,” said Gerry Samer, Global Sales Manager of SP Connect. “His strong work ethic, coupled with a deep understanding of the powersports industry, aligns perfectly with our mission to innovate and expand. Ryan’s leadership qualities and strategic vision will undoubtedly accelerate our journey towards setting new benchmarks in the industry.”

Continued from page 16

Turn 14 Distribution continues to apex its turn to powersports with the appointment of Nashona Haldane as the distributor’s new Powersports Marketing Manager . Haldane has more than 20 years of professional expertise to Turn 14 Distribution, with a distinguished track record in digital media strategies , brand development, sales material management and campaign orchestration. “I am thrilled to join the Turn 14 Distribution team,” exclaims Haldane. “Having spent my entire career in enthusiast markets, from motorsports to powersports , I find this industry incredibly challenging and rewarding. Turn 14 Distribution’s innovative marketing programs and dedication to exceptional customer service make it the perfect place to continue my passion.” Based at Turn 14 HQ in Horsham, PA , Haldane will lead the development, organization and daily execution of the company’s branding and presence in the powersports community . She will also oversee the financial management of various marketing campaigns, ensuring they align with the company’s strategic goals. Haldane’s extensive experience and innovative approach are set to enhance Turn 14 Distribution’s market impact and brand recognition.

At Central Powersports Distribution — home to a variety of alternative OEMs, including AJP, Electric Motion, Rieju and SWM in the U.S. plus a host of aftermarket items like Funnel Web Filters, Viral Goggles and X Grip Tires — has promoted from within their ranks. “Delbert Sheltrow — who everyone knows as “Del in Parts” — has been moved from Aftersales/Parts to Inside Sales, says CPD CEO Mark Berg. “With the extensive knowledge Del has built up working with all of our companies, we believe this will be a good move for CPD and our dealer network!” Berg adds, “Delbert’s new role will increase communications with our dealer network, the OEMs and aftermarket companies. Del has been working hard to train a new employee the ins and outs of the shipping/parts department.” Delbert’s email will remain parts@cpd-usa.com

Speaking of Turn 14, while the distribution arm was adding to the team in PA, the brand-based arm deep in the heart of Texas was cutting back. “Well, it’s been quite a ride, but they have decided that it’s time for me to move on from Turn 14 Powersports,” noted Lesley Madsen , Vice President of Marketing, Powersports. “After 7/26, I will no longer be with Turn 14 Powersports .” Any open projects should be directed to Bob Schuetz . We had just recapped what a wild ride Madsen was on at AIMExpo: www.youtube.com/ watch?v=8PS14oKy7W0

Drag Specialties dealers in the Nor’east are now being called on by Doug Cyr. The newest member of the sales team is covering the CT/MA/RI area. Cyr joins the distribution giant after several years of experience in parts and service on the dealer side of things. Although he raced motocross for 6 years in his youth, Cy has been riding Harleys since 2008. He also attends local bike nights and is a supporter of B.A.A.C. (Bikers Against Animal Cruelty) In his free time, Doug enjoys riding his Road Glide, watching SX/MX, doing puzzles with his fiancé and cooking.

MUD

Introducing the Quadboss QBT889 Loose Terrain Tire –engineered to conquer the toughest terrains and take you places you’ve only dreamed of. Whether you’re navigating through mud, sand, rocky paths, or hardpack, these tires have been rigorously tested to ensure superior performance every time.

Why Choose Quadboss

QBT889?

• Unmatched Versatility: Perfect for all types of terrains, from your favorite trails to uncharted territories.

• Proven Performance: Extensive testing in diverse conditions guarantees reliability and excellence.

• Dependable Durability: Built to withstand the elements and keep you moving forward.

PNW Dealer Visits continue...

Sound Harley-Davidson

By Gus Stewart, photos by Dan Mycon

Before Bruce Brown put millions of people on motorcycles with On Any Sunday, he filmed the genredefining Endless Summer for the surfing industry. A visionary, Brown distilled his favorite pastimes to their true essence and then shared it with the world! My own version of Endless Summer began in search of the perfect ride in the Pacific Northwest, visiting a wave of dealerships from the Oregon border to the Canadian border. Continuing with our dealer visits in Washington, my wingman Dan and I stopped by Sound Harley-Davidson in Marysville — here appropriately enough, the dealership has designated this their own Endless Summer.

As we walked up to the front door Dan was promptly greeted by a familiar face, Mike Powel — A.K.A. Big Mike — as part of the store’s policy to greet every customer within a minute. Big Mike worked at the dealership the first year that they opened, but went on to pursue another career. Mike recently came back because of all the exciting things the dealership has going on, including the Endless Summer Promotion.

Mike pointed out his current daily ride — a 2016 CVO Road Glide Ultra — in the parking lot before giving us the Nickel tour of the dealership. It is even bigger on the inside than it looks from the road! Dan quipped Mike should get at least

Big Mike

a Quarter. It is the biggest Harley dealership between Everett, WA and Canada (and the only one, too). According to Big Mike, size isn’t everything — selection is!

Sound Harley-Davidson is stocked with all the new models (including the hard to get CVOs) and colors to choose from. Plus there is plenty of pre-owned inventory on hand — there were 20+ clean, late model used bikes on the floor when Dan and I dropped in. Matching selection of MotorClothes is on hand as well. But it is the service department that really differentiates Sound Harley-Davidson.

At a time when factory trained techs are unicorns, Sounds bustling service department has a herd of them! They even have a Dyno-Jet dyno pulling data on all their performance builds. Speaking of service, we made an appointment for Dan to get the first service performed on his Pan America — due to me racking up the break-in miles on our Endless Summer adventure.

Service with a smile, demo days and dyno runs — seems like there is always something happening at Sound. A couple months ago the dealership featured H-D Test Ride Days for enthusiasts to test ride the all-new 2024 lineup including the Road Glides and Street Glides that have been tempting Big Mike to trade in his 2016 Ultra.

The back story is almost as big as the dealership itself. In 2020 Sound Harley-Davidson was acquired by Partners of Sacramento Harley-Davidson and Eagle’s Nest HarleyDavidson to form Pacific Motorcycle Group, which includes Partner Andrew Westbrook, On-Site Operating Partner Ty Miller, Partner John Lund and Partner James Pettijohn (see

sidebar for the details). With the partners deciding to divide and conquer, Miller picked Sound for several reasons, not the least of which was serving the local military community.

“Our owner Ty, born and raised in Idaho, is a U.S. Air Force Academy grad who spent his active duty years overseas in Italy before returning to the States.” After raising his family in Southern California he’s beyond excited to be back in the Pacific Northwest. “With a passion for motorcycles and a commitment to service, Sound Harley-Davidson is more than just a dealership — it’s a place where enthusiasts gather to share their love for the open road,” explains Miller. “Located just north of Seattle, we proudly serve riders from nearby military installations such as Whidbey Island.”

Sound Harley-Davidson also sponsors the North Cascade Harley Owners Group and the very active Puget Sound H.O.G. Chapters to give their customers an organized way to meet, socialize and ride together in the Pacific Northwest.

Speaking of riding, the surf in Puget Sound was calling and we needed to hit the road to let Big Mike get back to selling bikes!

NOT GETTING ENOUGH

THE NPA ATLANTA AUCTION IS NOW TWICE A MONTH.

2024 ATLANTA AUCTION DATES

August 2nd

September 6th

October 4th

November 1st

December 6th

August 16th

September 20th

October 18th

November 15th

December 20th

TSHOW 8iMES AM EST 1 ST AN D 3 RD FR I D A Y EACH M O NTH

We’re expanding. NPA Atlanta is adding a second monthly auction beginning August 2, 2024.

TEAM WORK MAKES THE DREAM WORK

Pacific Motorcycle Group

With the acquisition of Sound Harley-Davidson in 2020, Pacific Motorcycle Group was born. Partners Andrew Westbrook, Ty Miller, long-time dealership GM John Lund and James Pettijohn combined forces to create a family of dealerships. Sharing best practices and benchmarks to keep their Harley stores flying high. In addition to Air Force Vet Miller running Sound Harley-Davidson (as of 2020), the squadron includes Harley-Davidson of Sacramento (2002), Eagle’s Nest Harley-Davidson (2014), East Bay Harley-Davidson (2022) and Los Angeles Harley-Davidson (2023).

SOUND

Even before Ty and the Pacific Motorcycle Group team took over, Sound Harley was one to watch! Scott Smernis, previously a consultant and program manager at Microsoft opened Sound Harley-Davidson in 2006. The dealership was the region’s first new Harley store to be opened in 20 years. During the ensuing decade in business Sound won seven Bar & Shield Circle of Achievement awards from The Motor Company as well as two Dealernews Top 100 awards (2009 and 2014).

SACRAMENTO

On October 1st, 1992 former Harley-Davidson District Manager Jay Westbrook enters into an agreement to purchase the dealership. In 2002 Westbrook and partner Mike Shattuck totally gutted the building and completely remodeled the dealership. The service center was built on an adjacent property to accommodate 11 technicians and incorporate a full machine shop. That year they were awarded the “Harley-Davidson Motor Company New Retail Environment Award, Dealer of the Year.” On October 1st, 2002, the Westbrook family became the sole owners of Harley-Davidson of Sacramento Inc.

EAGLE’S NEST

March 21, 2014, father and son, Jay and Andrew Westbrook, owners of Harley-Davidson of Sacramento along with their new partner, John Lund (General Manager of H-D of Sacramento), acquired Eagle’s Nest Harley-Davidson in Lathrop, California from the Davis family. During this time frame, Andrew serves as a member of the HarleyDavidson Dealership Advisory Council and DAC for HDFS. He was also President of the Harley-Davidson Motorcycle Dealer Association of Northern California.

LOS ANGELES

March 1, 2023, Pacific Motorcycle Group acquired Los Angeles Harley-Davidson from former race car driver Rodin Younessi in a deal borked by Performance Brokerage Services. Andrew Westbrook, Partner at Pacific Motorcycle Group, is the dealer principal for LA. “When George Chaconas mentioned an opportunity to buy Los Angeles HarleyDavidson, my partners and I were intrigued by the idea of expanding into Southern California as we grow Pacific Motorcycle Group,” said Westbrook at the time of the transaction. “Shortly thereafter, we were under contract and had a smooth transaction…”

EAST BAY

Talon Teams With Showa

By Robin Hartfiel, Photos By Drew Ruiz

We set the shock to ride higher in the stroke,” said co-pilot and Honda testing guru Spud Walters as we skimmed a rock in the sand wash we were traversing. “First time we tested in Barstow, we immediately found out how well the skidplates work!”

Apparently the crown in the California desert trails is considerably more pronounced than the Honda testing areas back in Ohio! But the bigger issue was how well would a conventional Showa shock stand up compared to the previous generation Fox QS3 or the Live Valve technological wizardry?

Somebody once said the secret to fiction is “the willing suspension of disbelief.” When it comes to suspension for the 2024 Talons, how can an old school conventional shock be as good or better than the current state of the art technology? We joined Honda in Johnson Valley for some science fiction in the shadow of the Integraton and home of the UFO conventions in the 1950s for some bending of our beliefs.

Namely how can WWII era technology be better than $2200 for the Fox Live Valve suspension?

Established in 1938 to produce landing-gear parts for aircraft, Showa switched to suspension units, hydraulics and related parts in 1946. Honda has worked with Showa almost that entire time, with Honda Racing Corporation eventually accounting for more than 50% of Showa’s total business.

Given this long history of manufacturing motorcycle suspension systems it isn’t a surprise Honda opted to update the Talon with Showa.

For 2024, the non-FOX Live Valve versions get a switch to Showa shock absorbers that are tuned to deliver a more comfortable ride and better rebound control while still resisting bottoming. Showa shock absorbers that feature 12-position dual-speed compression adjustment. “The Showa team worked closely with Honda engineers to develop shock settings that improve performance across the board,” claims Honda. “As a result, ride comfort and rebound control have improved while bottoming resistance for larger impacts is maintained.”

“We spent a lot of time dialing in the shocks,” Walters vouches for the corporate speak. “I’m familiar with Showas from my racing days,” adds the 2001-2002-2003 4-Stroke champ (I knew he looked familiar!). He points out that the dimensions are damn near identical so the mounts are the same: Front travel on the 1000X is 14.6 inches for the Showa version, 14.4 inches FOX Live Valve. Rear suspension travel is 15.1 inches and 15.0 inches, respectively.

The two 1000R versions also feature a double-wishbone front-suspension system, with 17.7 inches of front-wheel travel on the standard and 17.6 inches on the FOX Live Valve. At the rear, the multi-link suspension design limits toe change to only 0.3 degrees through the entire range of stroke (20.1 inches on both).

Walters points out the biggest difference between the two systems is an empty wiring harness where the Live Valve micro-computer magic takes place. Live Valve’s proprietary control system goes through the entire adjustment range in 20 milliseconds (less than one-fifth the blink of an eye!) altering compression-damping settings for each shock 200 times a second. The system constantly monitors variables including compression speed, steering, braking, throttle position, rpm, vehicle weight, selected gear, vehicle speed and vehicle orientation. Leveraging advanced algorithms and a sophisticated five-axis Inertial Measurement Unit (IMU) offering ultra-fast communication speed through enhanced signal quality, the system electronically adjusts the individual shock absorbers accordingly…

The Showa’s don’t do any of that,” quips Walters. “They are analog compared to the Live Valve tech… but they work!”

He is not wrong. Ride leader Johnny Campbell took us on a 90-mile loop around Hammer Town at the desert floor up to the mountains. The group switched between the X and R models and the 2P/4P versions. On the outbound leg, Walters and I were in the perfect desert sled: 4P long wheelbase/wider track X… suspension settings in the middle were perfect. However when we started climbing and getting some chatter from the rocky creekbed, he softened things up a couple clicks and the ride and handling were noticeably, even to my uneducated posterior.

It wasn’t until the last couple of miles in a long section of rollers scooped out by the trophy trucks that the 2P became a handful… Walters stiffened up the shocks and I tried to stay in the throttle, but the sand was too much to maintain the speed necessary to blitz the whoops. Bushwhacking off the race line solved some of the problem and Walters dialing in the shocks one last time tamed the bucking bronco considerably.

Faith restored in analog technology, I ended the ride with a willingness to suspend disbelief. Showa has engineered a solution that elevates the Talon’s performance without resorting to technological trickery!

SHOWA SHOCK FEATURES

• 12 Position, Dual Speed Compression Adjustment

• Stainless Steel wear sleeve for durability and corrosion resistance

• Fixed Preload to simplify setup

• Improved Comfort and smoother ride over rough, choppy terrain

• Bottoming Resistance over larger impacts and jumps

WHAT THEY SAID

So, why did Honda send us all the way to the desert to test the upgraded bouncy bits on their sport side-by-side? Because unlike other OEMs who pull products from the shelves of Öhlins, Fox and Walker Evans, Honda has opted to partner directly with a suspension manufacturer to tailor the componentry to the needs of their customers. Although they’ve partnered with Showa for years now in their moto division, joining forces for the fourwheeled options was a prudent choice. Yes, they still offer Fox’s Live Valve system for their deluxe packages, upgrading the base suspension systems to Showa literally raises their bar. ~ Kyra Sacdalan, ATV.com

Terrain dictates shock tuning. The Talon’s user-friendly, quick to adjust Showa shocks make it easy to find your perfect setup. Start in the middle and fine-tune from there based on your terrain and riding style. The SHOWA shocks provided a noticeably smoother, softer ride than previous Talon base model shocks. Delivering reduced bottoming, a smoother ride, and precise handling, these shocks perfectly align with Honda’s design goals. They exemplify Honda’s obsessive attention to detail and rigorous testing, and the brand’s commitment to excellence. With a few tweaks, you can dial in your perfect Showa setup. ~ John Arens, ATV & SxS Illustrated

Overall, the SHOWA Shocks provided a much softer ride compared to the Fox. The adjustability of the SHOWA allows for a setup suitable for almost anyone looking for a more factory ride. During my side adventure, I navigated rocky trails at a slower pace, and the ride was pleasant. The SHOWA Shocks were noticeably softer out of the box compared to the Fox. I even tried to replicate the hard “thump” at full drop that the Fox shocks often exhibit, but couldn’t…the SHOWA Shocks seem to be an improvement over the Fox QS3’s. They offer more quick adjustment settings on the trail and will be a great option for those needing a more stock sport machine. However, more advanced riders will always prefer shocks that offer greater tunability. ~ HondaSxSClub

Honda has really done the Talon a favor! It has been 5 years since the Honda Talon took the side-by-side World by storm. When it dropped the 2019 Honda Talon it was one of the best sport rigs out there with a 1000cc parallel twin and a six-speed dual clutch gearbox taken straight out of the Africa Twin adventure bike. It had about 100 horsepower and row your own gears in a light Nimble package that no one had seen before. Best of all it was, and still is, cheap! But 5 years is a long time… This new suspension is excellent. There are 12 clicks of low-speed compression adjustment, 4 and 1/2 clicks of high-speed compression adjustment that means that you can get out of the rig and make sure you get it dialed into the terrain you’re riding. It’s not as slick as live valve but it’s also much cheaper! You are getting amazing value for the money! ~ UTV Driver

Dealernews Research

By Don Musick

SIX WHEELS ON A TUB!

Children of the 1970s will know the Banana Splits Buggies — actually Amphicats — but did you know about Jiger or any of the 100s of multi-wheeled multipurpose machines that paved the way for ARGO and Sherp of today? In more recent times we have seen the envelope continue to be pushed with our own Eric Anderson flogging the Gibbs Quadski and now the SHRP is making its way from YouTube folklore to North America. Seems like there is always a better mousetrap... and companies like Jiger who get close, but no cigar! Our resident Phd Don Musick begins the deep dive into multiple-wheel drives this month.

AButcher, a Baker and a Candlestick Maker?

Probably not, but you can’t be sure since they’re not wearing hats.

In 1959, a chance meeting between Toronto gun shop owner Jack Rempel (a.k.a. John Gower) and Swiss Engineer Fred Rohrer would prove providential and would usher in an entirely new outdoor sport!

Gower-Rempel, an outdoorsman, had long envisioned a lightweight offroad vehicle that could navigate the woods, snow and waterways of the Canadian wilderness. Rohrer (a military tank enthusiast), agreed to help with its design.

CANADIAN SIX PACK

The first prototype was revealed in 1960. It was supported by six low pressure balloon tires for maximizing traction over rough terrain as well as providing floatation. The rim-less tires were directly bonded to the wheel hubs which effectively made them disposable – the tires were not replaceable! A great video of the history of the Jiger tire can be found here.

Powered by twin Tecumseh 95cc, 5 ½ hp 2S engines (one for each side), steering was accomplished by varying the speed of each bank through a dual clutch, joy-stick mechanism much like a skid steer. Perched on top was a lemon-yellow fiberglass body (originally chicken wire and body filler) that looked all the world like a Victorian bathtub. It was introduced as the JIGER! The name (and logo) was a tribute to its inventor Jack Gower Rempel.

Featured on the cover of Popular Science’s December ‘61 issue, the Jiger became a runaway hit. It was the first of its kind and nothing like it had been seen before (the first ATVs were still a decade away!). An early video demonstrating the Jiger’s capabilities can be seen here. The Jiger even made an appearance on the game show “I’ve got a secret” where actor Cliff Robertson drove it over host Steve Allen.

Initially, production was built to order with ~300 of the twin engine Jiger’s manufactured.

LESS IS MORE

Balancing the speed of both engines made it challenging for the Jiger to achieve straight-line motion and that led to the introduction of the model 152. Powered by a single 148cc, 5.3 hp JLO 2S engine (later acquired by North American Rockwell) it began mass production in 1965.

The drivetrain and exhaust system of the 152 were completely reconfigured to mate with the single engine, which was now located under the seat on the left side. Production of the 152 was estimated to be ~1,800 units.

Fast forward to 1967 and the Jiger gets another heart transplant…a 7.3 hp, 198cc JLO L197 engine. The donor engine produced 2/3 more torque and consumed ~20% less fuel than the 152. And new with this model was the introduction of 3 user selectable speed ranges for greater torque/speed versatility. Other improvements included a more durable clutch mechanism, smaller fuel tank and two flip-up seats mounted on an aluminum bar which replaced the fiberglass bench seat. There were 1,287 Jiger 197’s produced. A 1967 corporate video of the model 197 can be seen here

CIRCLING THE DRAIN

With pre-order deposits of more than 9,000, Gower/ Rempel thought that he’d caught lightning in a bottle, so it was full speed ahead! But as always, the devil was in the details and during that heady period it was easy to overlook details like the company’s financial health. Stockpiling the raw materials necessary to meet rising demand increased the company’s debt load faster than production could match. With over $350,000 owed to creditors and $740,000 in deposits owed to dealers, in February 1968 the Jiger corporation filed for bankruptcy. At that point in time, the company had 75 employees.

But the Fat Lady had yet to sing! A company named the Cape Breton Development Corporation with funding from the Canadian Government purchased the company’s assets and re-licensed the trademark “JIGER”. Under a new company name “Breton Versatrek”, the Jiger was reintroduced as the “Versatrek Jiger”.

Two new manufacturing facilities were established; one in Sydney Nova Scotia to build the fiberglass body and the other in Brampton Ontario to assemble an all-new drive train. The drive train, which was now hydraulic, also supported reverse - a first for the Jiger. It also received another heart transplant, a 12 hp 246cc 2S single from Hirth. It was also slightly larger than its predecessors and due to the transmission, it was significantly heavier at close to 400 lbs. vs the original 230 lbs. Other improvements were minor such as 3 bolt hubs for the tires and a revamped exhaust system. The logo was also updated to reflect the new ownership.

PARTY’S OVER

POSTMORTEM

Under the new ownership and despite revamped branding, Jiger sales continued to languish. In the end, the Versatrek Jigger was even offered as a DIY kit which also failed. In January 1971 Breton Versatrek assets were sold at public auction. Today, remaining Jigers are largely found in scrap yards.

Jiger’s bad fortune didn’t happen in a one company vacuum. Their early success hadn’t gone unnoticed, and there were others eager to get in on the action. Lots of others! According to Wikipedia, by 1970 there were nearly 60 companies manufacturing 6X6 amphibious ATVs. Nick Oxender from present company Mudd-Ox puts that number closer to 100

Even big box retailers like Sears jumped into the fray with models like their ’71 Sportster 6X6.

DID THE FAT LADY SING?

For Jiger… yes. But for the rest, the party had just begun!

From his first motorcycles (a Honda S65 and an S90) when he was 16 to 50 years later, Don Musick has never stopped twisting the throttle. Although his accomplishments in the research arena have surpassed his MX career Don has over 25 years experience with major manufacturers in the Powersports and Automotive industries specializing in e-business solutions for retail distribution networks. His solution portfolio includes the development and implementation of manufacturer/dealer extranets, consumer-direct commerce portals, manufacturer/dealer e-channel integrations as well as development of web-based sales force automation tools. For most of his career, Don has been fascinated (his wife would say obsessed) with geographic market analytics, dealer location planning and sales territory optimization. He founded Genesys Technology Solutions (GenesysTech) http://www.genesystech.com/ to develop new tools and market intelligence products to help manufacturers understand the competitive landscape of their industries, recognize opportunities and grow their businesses. A Spartan to the core, Don earned a B.S. in Physiology and PhD in Biochemistry from Michigan State University. Contact: dmusick@genesystech.com

Dealernews Research

By Lenny Sims

STRONGER THAN EXPECTED Q2

But Dealers Still Drowning In Inventory

Although January and February were tough months across the board for new units, the pre-owned space surprised us. In an even bigger surprise, with a couple of notable OEM exceptions, new unit sales turned around in April and May for franchised dealers in key markets… and a couple bellwether dealers even posted new unit sales records. Of course volume may be coming at the expense of profitability as we are seeing a return of pre-COVID discounting, but dealers are moving iron and there appears to have been a bump in pre-owned activity in many markets as well.

While the powersports market in early 2024 performed better than we had predicted late last year, and Q2 was ahead of the game, values have been adjusted upwards in the most recent period.

Despite some niggling recalls hindering key utility unit sales and sport machines reaching saturation in some markets, the side-by-side segment remains solid. Utility UTVs averaged 9.7% higher in March-April compared to JanuaryFebruary, and 11.2% lower year-over-year. The sport UTV sector averaged 9.9% higher in March-April compared to January-February, and 11.0% lower year-over-year.

Polaris continues to lead the pre-owned action in ATVs and UTVs. In ATV brand lookups Polaris was the top researched brand in 2023… and still trending at the top for the first half of 2024. Ditto for side-by-side sector… by an even greater margin. Nearly 60% of J.D. Power Side-By-Side look-ups pertain to Polaris! BRP is second in the SxS space with 20%.

Not everyone is in the market for a UTV and that is reflected in the motorcycle segment. Anecdotally dealers have reported a surge in standards in the first half of 2024. Historically J.D. Power is reporting cruisers are where the market has been recently: Values for the most recent 10 model years of cruisers averaged 5.4% higher in the MarchApril period compared to January-February. This was 10.8% lower in the first four months of 2024 compared to 2023.

Same-old, same-old for Sportbikes, though. Sportbikes averaged 6.3% higher in the March-April surge, compared to January-February, and 5.8% lower year-over-year. Must be true that a rising tide really does float all boats… oh wait, that is our marine market report: www.jdpowervalues.com/article/2024-q1-marketinsights-marine

Bottom Line:

Back on dry land, customers are still spending on preowned equipment going into the summer of 2024!

J.D. Power Specialty Valuation Services (formerly NADAguides) is a leading provider of specialty vehicle valuation products and services to businesses. The team collects and analyzes tens of thousands of wholesale and retail transactions per month, and delivers a range of guidebooks, web service data, analysis and digital data solutions. J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

Every organization is only as good as its managers. Spader's Service Management workshop teaches you how to maximize profits by mastering Collect-able™ Efficiency, labor rates, and expenses. From department structuring and pay plans to time management and estimation, managers will leave with a complete toolkit for transforming their service department.

JUNE AWP IN REVIEW

Seasonal Patterns

In San Diego, we typically go through a seasonal weather patch known as “June Gloom,” which signifies some cool, overcast weather to start the Summer season. Much like the seasonal weather pattern, we have been forecasting a relatively cloudy summer for used vehicle pricing based on inventory and retail trends. While June Average Wholesale Pricing (AWP) did tick downward in most categories, there were signs of month-over-month (MoM) stability in used vehicle values through the lanes.

June Breakdown

Short-term AWP declines mirrored longer-term YoY declines in nearly all categories. While we had been estimating that AWPs could see sharper drops in June, some buoyancy in pricing held conversion strong through the first half of June. Even with the solid start, pricing did start to soften the last half of June, setting up what could be a tough summer. On-road motorcycle AWP fell in all categories versus the prior 90 days and on a YoY basis. The double-digit decline was more apparent in older, rougher products, with cleaner-newer models still exhibiting price stability. The off-highway product also slid versus near and long-term comps, signifying that all segments are trending similarly. The June bright spots came in some of the lower volume segments with PWC, Snow, and RV and Marine. All four segments outperformed Spring benchmarks in June.

Manage Your Inventory

How has the forecast changed? The answer is not much. While June started strong, pricing quickly faded with some additional softening in seasonally impacted regions of the country. With major retail markets in California, Texas and Florida experiencing unseasonably warm weather, expect floor traffic and door swings to be impacted by the hot summer ahead and continued economic headwinds. This compounds the growing issue of aging inventory sitting idle in dealerships. Without clear signals from the Fed on interest rate easing, “retailing our way out” of inventory may not be an option this summer. Our advice, as it has been over the last 4-5 months, is to move through inventory as aggressively as you can. Whether through retail or wholesale channels, find ways to limit aging and increase the velocity of inventory turn. As many dealers are discovering, the cost of holding inventory is the number one factor eroding dealership profitability today. It’s crucial to be proactive in managing your inventory to mitigate potential losses.

JUNE ‘24 VS. AVG OF PRIOR 3 MONTHS AVERAGE WHOLESALE PRICE CHANGE

JUNE ‘24 VS. JUNE ‘23 AVERAGE WHOLESALE PRICE CHANGE

CURRENTS+

LIVEWIRE CONNECTS WITH BIDEN-HARRIS CONVERSION GRANT

Although it is called an “Automotive Conversion Grant” Harley-Davidson has gotten Federal funding for its LiveWire operations. The Motor Company was granted $89 Million with the money specifically earmarked for “Electric Vehicle (“EV”) EV Conversion in York, Pennsylvania,” according to the midJuly announcement.

“As part of President Biden’s Investing in America Agenda, DOE has announced $1.7 billion from the Inflation Reduction Act to support the conversion of 11 shuttered or at-risk auto manufacturing and assembly facilities across eight states— Michigan, Ohio, Pennsylvania, Georgia, Illinois, Indiana, Maryland and Virginia—to manufacture electric vehicles and their supply chain,” is the official word from The Department Of Energy.

“The Domestic Manufacturing Auto Conversion Grants program helps ensure that the U.S. continues to lead the world in auto manufacturing, led by the communities and workers who know this business best. The awards enable them to manufacture vehicles and products covering a broad range of the automotive supply chain, including parts for electric motorcycles and school buses, hybrid powertrains, heavy-duty commercial truck batteries and electric vehicles. This program also supports the Biden-Harris Administration’s efforts to strengthen domestic supply chains, support American workers and bolster America’s global leadership in manufacturing.”

Caveat emptor, though. The fine print states: “The selection for award negotiations is not a commitment by DOE to issue an award or provide funding. Before funding is issued, DOE and the applicants will undergo a negotiation process, and DOE may cancel negotiations and rescind the selection for any reason during that time.” However an $89 million windfall should keep LiveWire charging along…

Stay tuned!

TORROT LOOKING TO CONNECT WITH DEALERS

Torrot has had a tumultuous past, particularly in entering the U.S. market. After breakups with CPD and most recently Volcon (which was giving away a rebadged Youth MX1 with every Grunt EVO purchase), youth EV specialists Torrot is now attempting to go it alone. As of July 1 they are going dealerdirect in the U.S.

“We’re looking forward to speaking to dealers across the United States about their appetite for Torrot products,” says John Dixon, Torrot CEO. “With products developed especially for children from 3-14, we cater for those starting on their twowheeled journey and offer a great product to run alongside existing offerings for ‘mum and dad’ in the dealership.”

According to Dixon, Torrot’s range of electrics offers various options for young two-wheeled enthusiasts. Riders can choose between three styles: Motocross with the MX1, MX2, and MX3 models, Supermoto with the SM1, SM2, and SM3 models, or for a gentler introduction to two-wheeled vehicles, Trials with the TR1 and TR2 models.

As of July 1st, they are actively searching for dealers nationwide and accepting orders to be processed at their specialized American warehouse. If you are interested in dealing directly with Torrot, click here: torrot.com/en/become-a-dealer

TAIGA TUMBLES

Even before ink was dry on the news that FreedomRoad Financial was offering retail financing for upstart EV snowmobile and PWC pioneer Taiga Motors came word they are filing for protection from creditors in Canada. According to the headlines in the financial press, the Quebec-based EV OEM is selling its assets under court-appointed process and Taiga had actually halted vehicle production back in April. In June, Chief Financial Officer Eric Bussières announced he was departing “to pursue another opportunity outside the powersports industry” effective July 12. On July 10, Taiga announced it had applied for protection pursuant to the Companies’ Creditors Arrangement Act (CCAA).

Taiga claims the mild winter hurt its sales of snowmobiles and, essentially, it ran out of money. It has been granted creditor protection in a Quebec Superior Court … this comes even after the Export Development Canada (EDC) granted it $4.4 million in financing, from which it has drawn $1 million, which should alleviate its immediate needs for cash. Now, the company said it is seeking new investors or even a sale. Deloitte Restructuring Inc. will monitor its restructuring efforts under the CCAA.

“Taiga looked to be in good shape this fall. At the end of the third quarter, the company said it had delivered a record 147 vehicles and had more than 2,750 pre-orders on its books,” reports Gabriel Friedman in the Financial Post. “In addition to $5.8 million in cash, EDC had given it a $15-million secured loan to scale production up.” In the filing. Taiga admitted its debtors had outstanding liabilities on a consolidated basis of approximately $93.2 million.

“It’s been a long drop for a company that started trading on the Toronto Stock Exchange in April 2021 and initial reports implied it was worth hundreds of millions of dollars. That summer, its stock soared above $9 per share,” notes Friedman. “More recently, its share price has hovered around 30 cents, which puts its market capitalization at less than $9.7 million.”

“It follows a familiar story: some young founders win a small amount of money to realize a prototype of an electric vehicle, find massive initial public and financial interest, but then discover that despite being “disruptive” and raising over $100m through a SPAC, manufacturing and delivering motor vehicles is a brutally hard business,” concludes Motorcycle Global’s Michael Uhlarik.

STARK SUCCEEDS… Posts EBITDA Profit

Stark Future SL announced a landmark achievement as June 2024 marked its first month of EBITDA profitability — this comes within four years of the company’s inception. Stark also celebrated an all-time high revenue of 10.4 million EUR, with an EBITDA of 210,000 EUR. “Reaching EBITDA profitability ahead of our forecast is a monumental accomplishment for Stark Future,” said CEO Anton Wass. “It showcases our team’s dedication, strategic vision, and the strong market demand for our innovative products. This milestone not only validates our business model as sustainable but also propels us further on our mission to revolutionize the motorcycle industry.”

This significant milestone sets Stark Future apart in the competitive landscape of EV companies, highlighting its exceptional growth trajectory, claims Wass. “Unlike many industry peers, Stark Future has reached this level of profitability much faster, underscoring its unique position as one of the fastest-growing startups in Spanish history and among the fastest globally.”

“As we celebrate our record-breaking sales exceeding 10 million EUR and our first positive EBITDA, we are thrilled to demonstrate a clear path towards a profitable future,” added CFO Thomas Martin. “This milestone is a testament to our robust growth and operational excellence. We are confident that every investor can be proud to be a part of our journey, as we continue to pave the way for even greater achievements and opportunities ahead.”

Stark Future’s achievement of reaching EBITDA profitability earlier than projected is attributed to lower-than-anticipated costs and higher revenue. This success story reflects the company’s strategic focus on efficiency and growth, positioning it as a leading player in the EV market and a trailblazer in the startup ecosystem.

As Stark Future continues to innovate and expand, it remains committed to delivering cutting-edge electric motorcycles that meet the evolving needs of consumers worldwide. With a clear path to sustained profitability, Stark Future is poised for even greater success in the years to come.

CURRENTS+

VOLCON CLOSES $12 MILLION DIRECT OFFERING

Speaking of high finance, Volcon (NASDAQ:VLCN) announced the closing of its previously announced securities purchase agreements with certain institutional investors for the purchase and sale of 3,287,671 shares of common stock and/or prefunded warrants to acquire common stock in a registered direct offering. The purchase price of each share was $3.65. The purchase price for the pre-funded warrants was identical to the purchase price for the shares, less the exercise price of $0.00001.

The aggregate gross proceeds to the Company was approximately $12 million. The transaction closed on July 12, 2024. The offering was presented by Aegis Capital Corp. as the exclusive placement agent with ArentFox Schiff LLP acted as counsel to the Company for the offering. Kaufman & Canoles, P.C. acted as counsel to Aegis for the offering.

A registration statement on Form S-3 (File No. 333-269644) relating to the offering of the securities was filed with the U.S. Securities and Exchange Commission (SEC). For more details, contact Aegis Capital Corp., 1345 Avenue of the Americas, 27th Floor, New York, NY 10105, by telephone at (212) 8131010 or by email at syndicate@aegiscap.com

VELOCIFERO SPEEDING INTO U.S. DEALERS

What is the record top speed for a kick scooter? Velofcifero went to Italy’s “Temple Of Speed” Monza and came away with the answer. After making a global splash for producing the world’s fastest scooter, Velocifero is ready to race into U.S. dealerships with a range of electric motorcycles, scooters and eKick Scooters. The U.S. joins 50 other nations with the need for speed... and scooters.

“In a market that is extremely competitive and is constantly evolving, we need to create products that are stylish and have a strong personality,” says designer and soul of Velocifero Alessandro Tartarini. “Velocifero is a unique brand, an original concept, a different vision of the world of two wheels.”

On October 1, 2023, Tartarini set a new world record for the fastest electric kick scooter by reaching a top speed of 123 miles per hour (198 kilometers per hour) and accelerating from 0 to 62 miles per hour (100 kilometers per hour) in 3.27 seconds. Right after the record was set, we saw the scooter on display at EICMA in Milan and asked about plans for the U.S.

“We have three models now available in the U.S.,” notes Anthony Fay, Parts & Service Director for Kayo. “The Jump and Jump Scrambler eMotorcycles and Tennis scooters. We already have a few dealers signed up so far.” Even though it is being brought in by the team at Icebear and Kayo, Velocifero has its own unique dealer portal and stand-alone dealer program:

Minimum Order: 4 units

Dealer Margin: roughly 30%

Land speed records are not included! However one more interesting note from Fay: “The Velocifero Jump and Tennis are now the official pit vehicles for Valentino Rossi’s VR46 team: www.autotecnica.org/pertamina-enduro-vr46racing-team-velocifero/ Velocifero US 10580 Mulberry Ave., Fontana, CA 92337

Tel. (909) 823-2903

www.velociferous.com/contact-us/

State of Flux? Flux Performance, a Slovenian-based eMoto innovator, has made a connection with former Alta CEO Marc Fenigstein. The Alta Motors co-founder joins its advisory board and as an investor. “Since the sale of Alta in 2019, I have met with, reviewed, or been pitched by at least a dozen aspiring EV startups,” he notes. “It wasn’t until I met the Flux team that I recognized an operation that could pick up where Alta left off and push the motorcycle market to its obvious next stage of electric dominance, while upholding necessary standards of quality, reliability, and integrity. Fenigstein concluded, “I’m incredibly excited to join the advisory board at Flux, and invest my time and money into them. What they have in the works is just mind-blowing.”

With his legacy of pioneering competitive electric MX bikes, Marc’s involvement signals a significant step forward in Flux’s mission to lead the electric motorcycle market, adds Marko Ukota, CEO of Flux Performance. “It’s amazing to get to meet your heroes, even more so for them to join your effort. Marc and Alta were the first to imagine and mass-produce a competitive eMX bike. What’s most impressive is how reliable those bikes are; still going strong after all these years, that’s incredibly hard. Marc has been on this journey before, having his experience on hand is massive for us to build Flux as the next big step in the story of electric motorcycles.”

Icing from the CAKE? The addition of Marc Fenigstein is actually the second major addition to the Flux Performance team in a week’s time as they also welcomed Karl Ytterborn, former Chief Marketing Officer and co-founder of CAKE electric motorcycles, as CMO. “Building up the strongest team and best competencies with experience from leading electric mobility brands like Alta and CAKE is critical for the global launch of Flux and our rapid expansion,” adds Marko Ukota. “With Marc and Karl, we are positioning ourselves to lead the electric motorcycle market with an incredible product backed by the right individuals, we’re just getting started.”

THE BRITISH ARE COMING!

Ironically announced during the July 4th holiday, the British are coming! But it is California rather than Concord they are coming to… for starters. “We’re so excited to offer North American riders the chance to experience and own a zeroemissions motorcycle that blends timeless British design with the benefits of modern electric performance and usability,” claims Maeving co-founder Seb Inglis-Jones.

One of our picks to click at the EIMCA show in Milan last fall, British electric motorcycle manufacturer Maeving has established itself as the premier choice for those looking for eMotos geared towards urban riding. Their first model – the RM1 – quickly became the best-selling electric motorcycle in the UK, and one of the best-reviewed worldwide.

Their latest model, the all-electric Maeving RM1S, is coming to the US market. Costing $8,995 it initially launched in California with additional states to follow. The British-built machine was designed by a team of former Triumph engineers and blends classic motorcycle design with the performance and ease of modern EV.

Building upon the Maeving RM1 — perfectly suited to those riding within inner city limits — the new machine takes this proven concept further…. and faster. With a top speed of 70 mph and a range of 80 miles, the RM1S is powered by a rear hub-mounted motor providing 7.0 kW continuous power (10.5kW peak) and torque of 184 ft-lbs.

Powered by two batteries (containing LG 21700 cells) that sit in a redesigned case in the place of a conventional petrol engine, these can be charged from 20 to 100% in just three hours from a wall socket. With a significant packaging change over the RM1, this now allows the “tank” in front of the rider to provide 2.6 gallons of lockable storage space for even further usability.

“We’ve worked extremely hard to ensure that everything that has made our first model, the RM1, so popular with our customers is carried over to the new RM1S”, explains Inglis-

Jones. “This new Maeving provides greater performance so it can be used in a much wider variety of applications and offers the convenience of charging the batteries both on and off the bike.”

2024 Maeving RM1S Technical Specification

Price: From $8,995

Motor details: Hub-mounted, direct-drive motor

Traction battery: Dual battery pack design with LG M50LT (21700) cells

Energy: 5.46 kWh (2 x 2.73kWh batteries)

Single battery weight: 15kg

Charger: 1500 W

Charger input: 230V AC

Auxiliary battery: 12 V / 7 Ah

Power: 14bhp (10.5KW)

Torque: 184 fl-lb (250 Nm)

Transmission: Automatic, single speed

Battery size: 2 x 2.73kWh

Max range to empty: 80 miles

Top Speed: 70 mph

Rider aids: Linked brakes

Frame: CrMo Steel cradle

Front suspension: Telescopic forks

Rear suspension: Twin shocks, Preload adjustable

Front brake: 300mm single disc, three-piston caliper

Rear brake: 180mm single disc, single-piston caliper

Front wheel / tyre: 3.25 x 19 Dunlop K70

Rear wheel / tyre: 3.25 x 19 Dunlop K70

Dimensions: 2140mm length, 872mm width

Wheelbase: 1396mm

Seat height: 785mm

Weight: 293 lbs, 133kg (kerb)

Warranty: 2 years

For more information visit: www.maeving.com

AUGUST 2024 News from YOUR National Powersports Dealer Association

Welcome to the August 2024 newsletter from the NPDA! Our Dealers and Partners have joined us in our Mission: “To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base.” We welcome you to join us as a dues-paying member.

DEALER CONNECT COMING SOON

Get ready to connect with fellow dealers at National Powersports Dealer Association Dealer Connect coming this Fall. NPDA is excited to bring you Dealer Connect, your association’s education and networking event, being held Oct. 20-22, 2024, at the Sonesta Columbus Downtown in Columbus, Ohio.

That’s right — Dealer Connect will be the fall focal point for the powersports industry and as a proud member of the NPDA, you will not want to miss it. Our lineup of presenters and exhibitors will include some of the top names and companies in powersports, all bringing an impressive mix of educational sessions and networking opportunities for dealership owners and staff. Prepare for a stronger 2025 alongside your fellow NPDA dealership member peers. The complete schedule of training seminars will be announced soon.

NPDA Dealer Connect Details

We know how important it is to meet where we can learn, listen and talk face-to-face to make the best plans for our business. Unlike other powersports industry meetings and events, Dealer Connect is designed by our NPDA Dealer Members and provides information, education and relevant data specifically for Powersports Dealers at a location that is central to the majority of our membership and also easy routing for those flying in!

Members’ Only Early Bird Rate (Now-Aug. 31) .....................$249

Members’ Only Regular Rate (Limited Space!) .....................$299

Non-Members, Non-Partner, Industry (Offer Limited!) ...........$699

This event will be a great opportunity for you to learn more about the NPDA and our current initiatives. And, we’ll have some great speakers and training opportunities. We continue to talk about dealers needing to get back to the basics, and this will be the perfect opportunity to help you define your future path to success.

Space is limited, so click the link below to sign up today: lnkd.in/d3ezbS9J

Realigning Focus: Prioritizing Common Goals In The Powersports Industry

Do you know your swim lanes? The Tom O’Connor Sales Academy recently joined NPDA as a Gold Partner and attracted several NPDA Dealers to two live webinars earlier this month featuring a deep dive into the “How To Get Stronger

We loved to hear O’Connor offer “The Money Question” for your dealership sales staff as part of the live webinar. It’s a great tool to have during your call to customers the day after their “I’m Not Buying Today” response.

ICYMI the webinar and are not yet an NPDA member, If you couldn’t make it to our recent webinar, “How to Get Stronger Commitment to Buy,” don’t worry! The full session is now live inside the Tom O’Connor Sales Academy library. Current TOCSA clients can log into your account to watch the full recording. Not a TOCSA client yet? Sign up for 7-day FREE trial to webservices.lightspeedvt.net/regform/register_short2.aspx?linkid=9490

STATE OF THE STATES ADDRESS

NPDA Hosts First State Dealer Council Meeting Time for a state of the union address as NPDA seeks to unify dealers? At the encouragement of our Dealer members, the NPDA has launched its State Dealer Councils, with the notion being that some issues are better suited for a specific state rather than a national association. The first meeting was held on Thursday, July 25.

The State Dealer Councils are open to all NPDA Dealer members, who are encouraged to participate and create a place to virtually converge and collaborate on behalf of the association. The first State Association to step up was Georgia. NPDA’s Georgia State Dealer Council met via Zoom, with NPDA Board Member and State Council Committee member Mark J. Sheffield and NPDA Executive Director Dave McMahon hosting the meeting.

A total of seven different NPDA dealership member locations were represented, including, Mountain Motorsports, with locations in Conyers, Marietta, Lithia Springs, Buford and Roswell, had Robert Ross and Jason Lamont from their management team. Dealer principal RJ Holston was at the meeting on behalf of Hellbender Harley-Davidson and Southern Devil Harley-Davidson.

Following distribution of the NPDA’s Antitrust Compliance Policy, the Georgia State Dealer Council meeting featured a range of topics, questions and insight over the course of 60 minutes. Thanks to the open dialogue by the Dealer participants, the meeting was an exceptional display of Harley-Davidson and metric Dealers coming together to put their common passion — selling powersports vehicles and being a benefit to their communities — at the forefront.

“We’re all in this for the same reason, which is to share the passion for riding — on 2-wheels or 4, on water or on snow — with anyone who will listen, and be profitable while doing so,” says Sheffield. With NPDA facilitating conversations such as the ones that were held during the Georgia State Dealer Council meeting, there’s plenty of reason to believe this statewide home for Dealers is both needed and welcomed.

State Dealer Council meetings will continue in August, with Georgia already agreeing to meet on a monthly basis. Soon you will have an opportunity to join a nationwide call for those who are interested in being part of a State Dealer Council in their own state. In the meantime, thanks to all of the dealers who made the debut event a success.

Send a note to dave@npda.org if you are interested in being the point person for your state’s NPDA members or if you want to accept our invitation to join as an NPDA Dealer.

video player box: vimeo.com/853117246

CREDIT WHERE CREDIT IS DUE

700Credit Offers Range Of Products & Services To Dealers

Got to give them credit! 700Credit is the largest provider of credit reports, compliance solutions, soft pull products, fraud detection and driver’s license authentication platforms in the nation. The firm provides a full suite of services to more than 22,000 powerpsorts, automotive, RV and marine dealers across the country.

“Our solutions are integrated with 220+ DMS, CRM, Digital Retailing, desking and website platform providers,” notes VP of National Accounts and Business Development John Warner. “See the full list of solutions in our video.”

Product and service offerings include:

• Credit reports from Equifax, Experian and TransUnion

• Soft pull prescreen and prequalification platforms

• A full contingent of FCRA compliance solutions including: OFAC, Red Flag, Safeguards, Rule protection, Adverse Action, Risk Based Pricing Notices, Score disclosure notices

• Fraud detection and prevention solutions including:

• Synthetic ID Fraud Detection

• Identity Verification

• Income and Employment Verification

• Both in-store and mobile driver’s license authentication solutions

For more information about 700Credit, visit www.700credit.com

OPEN SESAME!

Dealer Portal Is Your New Home For Exclusive NPDA Dealer-Focused Content

Don’t forget to log in to the NPDA Dealer Portal for content exclusive to NPDA Dealers. To login to your Dealer Portal account, simply enter your email address under Username and click “forgot password.” You will receive an email with a temporary password that you can update. Click here: npda.weblinkconnect.com/atlas/

The Portal also features members-only content, exclusively for NPDA Dealer Members. Here’s a look at some of the recent articles that have been posted: BMO analyst provides report on OEM earnings Analyst provides research note following OEM earnings release Analyst: July powersports OEM promotions remained elevated CBIZ hosting free webinar on lessening the risk of data breaches at your dealership Rider’s Advantage gets acquired by APCO Holdings, LLC

Accelerate2Compliance invites NPDA Dealers to webinar on information security compliance Bicycle business: Trek to begin direct-to-consumer sales… And more!

HELPING DEALER CHART A COURSE…

Let LeadHelm Take A Turn At The Tiller

Today’s dealerships face the challenge of converting online leads into sales. Success hinges on a consistent, repeatable process that generates results and provides an exceptional experience for online shoppers. Understanding Key Performance Indicators (KPIs) is crucial in creating this process. By consistently monitoring metrics like follow-up rates and conversion percentages, dealerships can identify areas for improvement and adjust their strategies. This helps predict market trends, adapt quickly, and stay ahead of the competition.

Example: Creating a fluid repeatable process for managing digital leads ensures consistency and effectiveness. This includes prompt responses to inquiries, personalized follow-ups, and leveraging data-driven insights to tailor interactions. Following this standardized approach, every team member reduces the risk of lost leads and improves the customer experience.

Our latest podcast episode showcases how one dealership increased its sales by 12 units in just one month using these strategic methods and real data. This episode offers valuable lessons and practical steps any dealership can use to achieve similar success.

Ready to learn more? Visit LeadHelm.com to watch the latest episode discussing the case study.

F&I TIPS

Why Are F&I Products Important To Customers During Inflationary Times?

Inflationary pressures can cause customers to hesitate and only think of F&I products as an additional expense when purchasing a motorcycle. However, when discussing F&I options with your customers, you can demonstrate how these products can assist them with managing their budget during inflationary times.

With the cost of living on the rise, F&I products can help manage customers’ cash flow by covering significant repair costs over a period of time and reducing the likelihood of future out of pocket financial strains. Offering products like extended service contracts and priority maintenance programs to your customers can help provide peace of mind about future repair costs and/or rising labor rates.

Products such as GAP and theft protection are valuable to customers in providing coverage if the unexpected happens. If customers are educated about how F&I products can mitigate financial risks and uncertainties associated with inflation, it greatly increases your opportunity to increase sales and protect your customer base.

HOT ENOUGH FOR YOU?

Mid-Summer Warmup Has NPDA Heating Up Heading Into August

We’re proud to announce a couple of blockbuster events for our Dealer members this month — including our Dealer Connect conference and the launch of our State Dealer Councils. With our Dealer Connect education and networking event also receiving unanimous support from the Board of Directors, it’s been exciting to build out the schedule for our first stand-alone membership event.

From creating the lineup of speakers and seminars at AIMExpo for seven years back in the day, to launching the Accelerate Conference in more recent years, I’ve always enjoyed seeing the benefits that these in-person gatherings bring to dealer attendees. I get smarter from the conversations I have with dealers about what types of sessions they want, and then relaying that information to our presenters to create a can’t-miss opportunity for all of you Oct. 20-22, 2024, in Columbus, Ohio.

The support from our Partners — who are eager to make face-to-face connections with our Dealer members — has been impressive since we revealed Dealer Connect’s dates and format. NPDA Partners have the opportunity to be exhibitors at the event. Not surprisingly due to their support, the networking room is coming together nicely also.

You will appreciate the lineup of topics and speakers in Columbus, which is why I’m eager to get the final details shored up before releasing the schedule. There will be plenty of familiar faces with mic in hand, guiding you with insights on sustainable profitability methods over a variety of topics as some of them have done for decades. In addition, you’ll be able to get a closer look at some of the most recent NPDA initiatives and growth-drivers, straight from the Board of Directors, all of whom, as you know, are dealership owners.

Speaking of dealership owners, there’s no better independent advocate for Harley-Davidson dealerships than our NPDA Harley-Davidson Dealer Council. It’s a struggle in many geographic regions of the U.S. to be a profitable Harley-Davidson dealership owner, which is why it was so beneficial for the H-D Dealer Council to have secured Chief Commercial Officer Luke Mansfield for an hour-long Zoom call this month. The dialogue will go miles in helping the NPDA’s Harley-Davidson dealership owners gain better insight into the happenings in Milwaukee and beyond.

Finally, consider this a tip to stay ahead of the dealer down the street by logging into the NPDA Dealer Portal frequently. The July content lineup was our strongest yet, as our dealer members tell me, so see what you’re missing if you are not currently logging into the Dealer Portal at least weekly. The Dealer Portal content is exclusive for NPDA Dealers!

Here’s to an August that was better than July!

ENCOURAGED TO JOIN ABOUT NPDA

The National Powersports Dealer Association (NPDA) was founded in 2021 and is an association dedicated to direct interaction with our members.

Our Mission Statement is for the NPDA to empower franchised and independent Powersports Dealers through special services, products, programs, education, and advocacy of Dealer views and concerns to create a professional, successful, and profitable industry.

Our Vision is for the NPDA to advance our industry by elevating Dealers to be well prepared, sustainably profitable, and exceed the expectations of a growing Powersports customer base.

GOVERNMENT RELATIONS

States Sue Bureau of Land Management Over New Public Lands Rule

The off-highway powersports community isn’t the only group that sees the Bureau of Land Management’s final Public Lands Rule as restrictive overreach. The states of Utah and Wyoming have filed a joint lawsuit against the U.S. Department of the Interior and the BLM in opposition to the new regulations.

“The new Public Lands Rule is devastating to Utah as it allows the BLM to unnecessarily restrict access to millions of acres of land by adopting a hands-off, museum-like management approach,” said Sean D. Reyes, the state’s Attorney General. “The rule redefines and prioritizes ‘conservation’ or ‘non-use’ over all other legal and productive uses, directly violating existing federal law and vitiating the intent of multi-use policies as required by (the Federal Land Policy and Management Act).”

A news release from the office of Wyoming Governor Mark Gordon stated that “despite the states’ objections, and multiple other interested parties, the BLM sidestepped National Environmental Policy Act requirements, and unreasonably concluded that no extraordinary circumstances warranted any NEPA review.”

“This legal challenge ensures that this administration is called out for sidestepping the bedrock federal statutes which guide public land management by attempting to eliminate multiple use through a corrupted definition of conservation, and for doing so with impunity,” Governor Gordon stated. “I look forward to our day in court and putting the BLM back on the right path.”

According to the BLM, the “small agency with a massive reach” manages “more than 245 million acres of public land located primarily in 12 Western states, including Alaska, on behalf of the American people.” That includes “nearly 22.8 million acres of public lands in Utah, representing about 42 percent of the state,” and also “approximately 18.4 million acres of public lands and 42.9 million acres of federal mineral estate for multiple use in Wyoming.”

A BLM news release stated that “The final Public Lands Rule provides tools for the Bureau of Land Management to help improve the health and resilience of public lands in the face of a changing climate; conserve important wildlife habitat and intact landscapes; facilitate responsible development; and better recognize unique cultural and natural resources on public lands.”

“The OHV recreation community has reason to be concerned that ‘conservation’ as described by the BLM can mean restrictions to our form of recreation, especially as it is narrowly defined in the Public Lands Rule,” said Scott Schloegel, acting President and CEO of the MIC, Recreational Off-Highway Vehicle Association, and Specialty Vehicle Institute of America. “We are concerned that the rule de-emphasizes recreation, which could lead to a decrease in OHV access. The BLM should follow the lead of the Federal Highway Administration and find ways to utilize recreation infrastructure to meet conservation goals instead of redefining conservation as a ‘use.’ The Federal Land Policy and Management Act provides clear direction that the BLM should manage its lands for multiple use.”

Personnel Files

By Alex Baylon

LEVERAGING SLOW TIMES…

Hiring Dealership Employees

During Economic Downturns

Seeing the news that Harley-Davidson has stepped up to support the BUILD motorcycle mentor program for the next couple years gives me hope for the future, but in the here and now, finding good techs remains a real problem. I confess I had writer’s block coming into this issue. However after talking to a couple of colleagues about how slow the dealers are — specifically in the Southwest. Come to find out there was a dealer with 5 good techs standing around from a lack of vehicles being brought in for service. WTH?

In the past we have seen parts and sales slow down, but service still seemed to be steady — even during the COVID craziness. We are accustomed to seeing sales slow down every 4 years during an election year, but now it seems that service is taking a similar hit. Economic slowdowns hit people’s discretionary income hard, resulting in reduced consumer spending and decreased business across the board — sales, parts and now service — all taking the hit.

However, as Sun-Tzu famously said: ‘In the midst of chaos, there is also opportunity” at least in terms of staffing. These slow periods can present unique opportunities for strategic hiring. Let’s explore the opportunities for hiring motorcycle mechanics — and other dealership employees — during economic downturns and election years.

Advantages Of Hiring During Slow Times

The primary advantage is that you now have access to a larger talent pool. The job market has seen an influx of skilled professionals who have either been laid off or are seeking new opportunities due to reduced business activities. Access to a larger talent pool for employers to choose from makes it easier to find techs and other skilled dealership employees. The reduced competition for top talent actually enables businesses to attract and hire individuals who might be difficult to secure during more prosperous periods.

In addition to acquiring top talent, tough times can also help with retention of your current team. When businesses provide stability and security in uncertain times, employees are more likely to develop a strong sense of loyalty and commitment to the company. This loyalty can translate into long-term retention, reduced turnover rates and a more dedicated workforce. By investing in employees during downturns, dealers can build a team that is grateful for the opportunity and willing to go the extra mile when the economy recovers.

Cost-effective hiring is also on the positive side of the ledger as economic slowdowns often lead to lower salary expectations among job seekers. Many folks are willing to accept lower compensation for the security of stable employment. This presents an opportunity to hire skilled professionals at a more affordable rate.

Additionally, hiring costs, including recruitment and onboarding expenses, may be lower during slow times due to reduced demand for hiring services. In fact, MIJ has offered dealer-specials during the downturn. By taking advantage of these cost-effective hiring conditions, dealerships can strengthen their workforce without straining the budget.

Disadvantages Of Hiring During Slow Times

Financial constraints are one of the most significant challenges of hiring during economic slowdowns. The financial strain it can place on a business. Adding headcount when top-line revenue is down certainly seems counterproductive. With reduced revenue and tighter budgets, allocating funds for additional salaries and benefits can be difficult. The dealership must carefully balance their payroll costs with their income, ensuring that hiring decisions do not jeopardize their long-term financial stability.

Catch-22 is a very real risk of overstaffing. Adding additional employees during slow times carries the risk of overstaffing if the market does not recover as quickly as anticipated. Excess staff can lead to increased operational costs without corresponding revenue benefits, putting further strain on the business’s finances. To mitigate this risk, businesses must conduct thorough market analysis and forecasting to make informed hiring decisions.

Know your market! If you are in the Southwest, you know that dune season always comes in October when cooler weather finally allows riders to venture off-road. Meanwhile dealers in the Northeast have a little more unpredictability, because weather will dictate how your winters will go with snowmobiles.

Employee morale is tough on everyone during economic downturns. New hires may be concerned about job security, and existing employees might worry about potential layoffs if the economic situation worsens. Dealers must communicate transparently with their teams, providing reassurances and fostering a positive work environment to maintain stability and morale.

What is the single best strategic approach to hiring in a slowdown? Try focused hiring! To maximize the benefits of hiring during slow times, dealers should focus on critical roles that will provide immediate value. Targeting positions that address current gaps or enhance the company’s core capabilities can lead to significant improvements in efficiency and service quality. Emphasizing versatile skills that can be utilized across different areas of the dealership can also help create a more adaptable workforce. I hate to say it, but maybe it’s a good time to upgrade those C level employees for a B or even an A level employee?

MIJ Industry #PROfiles

Dealernews is honored to work with Motorcycle Industry Jobs to recognize the people who make up this great industry. “When you start reading the Industry #PROfles, you will notice that 80-90% of them get their start at a motorcycle dealership,” says MIJ founder Alex Baylon. “The dealers are on the front lines and have always been the heart and soul of the industry. Without motorcycle dealerships, most of us wouldn’t be where we are today, so part of our message is always going to be ‘support your local motorcycle shop.’”

In addition to recognizing industry pros, Dealernews is also working with MIJ to create a job ticker tape of the latest positions opening in the industry at the Dealernews.com site. Check it out at: www.dealernews.com/Industry-Jobs

“Tell us your story,” adds Baylon. “We would love to feature you! Click here to fill out the questionnaire: www.motorcycleindustryjobs.com/industry-profiles

Investing in the training and development of both new and existing employees can pay off significantly while also motivating the employee. Upskilling current staff and cross training them to fill critical roles can reduce the need for external hires and ensure that the team is well-prepared for future demands. Training programs can also help new hires integrate more quickly and effectively into the business, maximizing their impact.

Prepare For Economic Recovery

Hiring skilled employees during slow periods positions businesses for a quicker and more effective response when the economy begins to recover. By building a strong and capable team in advance, dealerships can hit the ground running as consumer demand increases. This proactive approach ensures that the business is well-prepared to capitalize on new opportunities, providing excellent service and support to customers as they return to the market.

Hiring dealership employees during economic slowdowns presents both opportunities and challenges. By strategically navigating these slow periods, businesses can build a skilled and loyal workforce that positions them for success when the economy recovers. Careful planning, focused hiring, and investment in training can help motorcycle dealerships turn slow times into opportunities for growth and longterm stability.

MotorcycleIndustryJobs.com founder Alex Baylon has been hiring and firing people in the powersports industry for 25 years.

Currently with a major distributor, he has also been with Dragon Alliance, Ceet Racing, MX GP Services in Europe, Acerbis USA, Motonation/Sidi Boots and Scott USA. He started MIJ as he saw a need in the industry for people who are passionate about the motorcycle industry to have an employment outlet. The motorcycle industry like many others has always recycled employees from one company to another and it has always been done by word of mouth. MIJ allows companies in the industry to post their openings and give others in and out of the industry a chance to apply and insert new blood and fresh ideas in the many opportunities in the motorcycle industry.

A CALL TO ARMS!

Join The BLM?

Wait did you read that headline right? “Join The BLM?” sounds like aiding and abetting the enemy, not advocating for responsible recreational use. No question the off-road community can be its own worst enemy when it comes to the Fed. But when the chips are down, we have proven to be the greatest asset to protecting our rights to recreate. You just need to be part of the solution, not part of the problem…

On July 17, the Bureau of Land Management (BLM) issued a notice in the Federal Register requesting public nominations for the Bureau of Land Management’s (BLM) California Desert District Advisory Council (DAC), the Central California Resource Advisory Council (RAC), and the Northern California District RAC to fill existing vacancies and member terms that are scheduled to expire. The Councils provide advice and recommendations to the BLM on public land use planning and management within their geographic areas.

Having served on numerous BLM and FS RACs over the years, I can tell you it is one of the best ways for OHV or other outdoor recreation club officials to develop your public policy resume and meeting skills that you can put to good use during your land use advocacy career. It will make you a more effective champion and is also a great way to expand and diversify your network.

Like anything government entity, understanding the byzantine bureaucracy tends to keep people out of the process rather than stepping up.To help cut the red tape, there are basically three levels of participation. The rules governing RACs are found at 43 CFR part 1780 subpart 1784 and include the following three membership categories:

Category One

Holders of Federal grazing permits or leases within the area for which the RAC is organized; represent interests associated with transportation or rights-of-way; represent developed outdoor recreation, off-highway vehicle users, or commercial recreation activities; represent the commercial timber industry; or represent energy and mineral development.

Category Two

Represent nationally or regionally recognized environmental organizations; dispersed recreational activities; archaeological and historical interests; or nationally or regionally recognized wild horse and burro interest groups.

Category Three

Hold State, county, or local elected office; are employed by a State agency responsible for the management of natural resources, land, or water; represent Indian Tribes within or adjacent to the area for which the RAC is organized; are employed as academicians in natural resource management or the natural sciences; or represent the affected public-at-large.

Individuals may nominate themselves or others. Nominees must be residents of the State of California. The BLM will evaluate nominees based on their education, training, experience, and knowledge of the geographic area of the RAC. Nominees should demonstrate a commitment to collaborative resource decision-making.

The following must accompany all nominations: — A completed RAC application, which can either be obtained through your local BLM office or online at: www.blm.gov/sites/default/files/docs/2022-05/BLMForm-1120-19_RAC-Application.pdf.

— Letters of reference from represented interests or organizations; and

— Any other information that addresses the nominee’s qualifications.

I hope that some of you will answer the call to sit on one of these RACs. It is important work! But you will have to act fast: All nominations must be received no later than August 16, 2024.

For more information contact: Sarah K. Denos, Lead Public Affairs Specialist, BLM California State Office, 2800 Cottage Way Suite W-1623, Sacramento, CA 95825; telephone: 916-978-4622; email: sdenos@blm.gov

Nominations and completed applications should be sent to:

California Desert DAC

Kate Miyamoto, Public Affairs Officer, BLM California

Desert District Office, 1201 Bird Center Drive, Palm Springs, CA 92262; phone: 760-883-8528; or email: kmiyamoto@blm.gov

Central California RAC: Philip Oviatt, Acting Public Affairs Officer, BLM Bakersfield Field Office, 35126 McMurtrey Avenue, Bakersfield, CA 93308; phone: 661-391-6117; or email: poviatt@blm.gov

Northern California RAC: Jeff Fontana, Public Affairs Officer, BLM Northern California District Office, 6640 Lockheed Drive, Redding, CA 96002; phone: 530-252-5332; or email: jfontana@blm.gov

Dealernews Advocacy Editor Don Amador has been in the trail advocacy and recreation management profession for more than three decades. Don is President of Quiet Warrior Racing LLC., Core-Team member on FireScape Mendocino, serves as the Western States Representative for the Motorcycle Industry Council and is Past President/CEO and current board member of the Post Wildfire OHV Recovery Alliance. Over the years, Amador served as a contractor to the BlueRibbon Coalition from 1996-2018; served on the California Off-Highway Motor Vehicle Recreation Commission from 1994-2000 and was the government affairs lead for AMA District 36 in Northern California from 2019 – 2023. He has won numerous awards, including beinag a 2016 Inductee into the Off-Road Motorsports Hall of Fame and the 2018 Friend of the AMA Award.

Confessions Of A Customer®

By Eric Anderson

EXPERIENTIAL

RETAIL

Making Dealership Visits

More Memorable

It’s the new buzzword in the world of retail — EXPERIENTIAL! Read it carefully — ex-pe-ri-en-tial — not experimental!! Back in the day, I used to call it “retail-tainment” but my turn of phrase can no longer adequately describe the process. Experiential Retail goes a step further by creating an emotional connection with customers leading to an increase in brand loyalty, dwell time, purchasing frequency and ultimately repeat visits. If the in-store experience is not engaging or memorable, customers won’t be back. End of story — there are too many other unique physical or online shopping options out there to return to forgettable “brick and mortar” retailers.

Get it? You have to change your mindset… and your dealership!

Inviting your customers to “do something” instead of “buy something” is a mental shift for many retailers, but it’s working everywhere. Evidence shows creating thoughtful, relative experiences is effective and now it’s even expected. How could you make customer visits to your store more memorable? Seriously! If someone stopped a customer of yours in your parking lot on the way (back) to their vehicle and asked them “what was

most memorable about your store visit today”, how would they answer? Even if they didn’t purchase anything, would they remember something uniquely experiential inside your store?

Engaging Customer Service Experience

In addition to the classic retail metric “conversion rate” you may want to begin measuring “re-memorability rate” (sic). Time to flip the script… by giving the crew a script. Start with the basics: Was your staff extra courteous and engaged with customers? Then take it to the next level!

Did they use your customer’s name in conversation? Were showroom visitors greeted, welcomed, or spoken to within 60 seconds of entering? Did your (engaging) staff member introduce the customer to other staff members working nearby? Were technical questions and conversations encouraged? Did your staff ask about their motorcycle parked in the outside lot… or the helmet and gloves they are carrying now?

Personalization transcends product recommendations nowadays; it’s about consistently offering unique experiences (and products) beyond the traditional transactional relationship with a store. In other words, are you trying to sell steaks with no sizzle? Fix it!

Interactive Technology Experience

Do you have an interactive strategy? Button pushing, throttle twisting and seat bouncing aren’t what I am referring to here. But any experiences involving more of the 5 human senses will more likely be remembered. Memories of what we feel, hear, see, smell and touch can last a lifetime.

Inviting

your customers to “do something” instead of “buy something” is a mental shift for many retailers...

This

is about your store’s brand — not the brands you carry for sale!

Remember the Internet delivers only things you can see and hear, but your store can add the sense of touch (and smell if you like sniffing new tires in the garage). Nike stores are now using VR (virtual reality) and AR (augmented reality) to create immersive experiences while AI (artificial intelligence) and data-driven personalization help tailor shopping experiences to individual preferences. Oakley allows you to “customize” your own glasses online or at an in-store kiosk. Vans shoe stores help you select the perfect shoelaces to go with your purchase, then teach you how to uniquely thread those laces.

Personalized experiences also encourage the customer to submit more personal preferences and user-generated social content helping connect with the product’s or store’s brand on a deeper level. Personalization is the way of the future for customers who don’t want to be like… or look like everyone else. Begin striving to improve your unique in-store experience for your unique customers, now!

Entertainment Experience

Short of having a live band, clowns and a magician walking around your store, what else could be considered entertainment? Of course, a television screen (or 10) communicates the industry’s diversity assuming there is a screen for everyone (motocross, roadracing, adventure, touring, cruising, off-roading, UTV, watercraft, etc.). But it is time to take it up a notch.

Live tech sessions in front of an audience or video camera can position your store as an expert to attending customers and those online via your website and on your social media channels. Are you showing off all the motolifestyles to those whom you could sell something? Be careful not to focus on only what you “think” is special, only to forget what customers “think” they may consider special.

Friendly Display Experience

Is your store high-volume and discount-driven… or is it immersive, experiential and value-driven? If all your products are statically lined up on shelves and in aisles like cordwood, I suspect you are thinking like a highvolume, discount-driven retailer who ironically also wants higher margins.

Well, maybe you should consider improving your displays to encourage customer interaction first? Ask your customers to not just shop, but to engage in an entire retail experience. Are customers encouraged to touch your merchandise? Try it on? See how it feels? Sit here. Grab these. Deliver more than they expect so they feel pleasantly surprised.

Brand Building Experience

This is about your store’s brand — not the brands you carry for sale! Could your store ever become known as the only store in town to offer “helmet cleaning” while your customers shop? Do you know how unique and memorable that experience would be to customers? And it costs your employee 2 squirts of Plexus and 30 seconds with a microfiber rag. You can bet he or she will tell a friend (or 3) about your helmet valet service giving you a word-of-mouth reputation — which is better than 4 stars on Yelp.

Immersive, One-Of-A-Kind Experience

Don’t forget the most powerful word in retail: “Here! These new gloves (or helmet, boots, polish, motorcycle) came in last week. You must experience these (or this).” The word “here” makes it safe to take the object into their possession making it feel like they own it (albeit temporarily).

Suddenly you have transformed the customer experience into one that “touches and feels” differently than one which only “sees and hears.” Do whatever you can to encourage customers to immerse themselves in your new products by not just talking about them from a distance, but also touching them. Use the most powerful word in retail — HERE — to get your products off the shelves and into their hands… or under their backsides.

The Bottom Line

How could you be “wowing” your customers in the very crowded world of retail? If you are simply keeping up with the other powersports stores in your area and not attempting to be something “special and memorable” then you will fade into customers’ retail memory as a non-entity. Don’t let that happen! Think creatively — begin looking and searching for new ways to make your customers’ experiences inside your store really POP!

Name Tags and Patches Work to Encourage Conversation

If people learn your name before engaging with you, they likely will engage longer and more deeply on any number of topics. It is when they do not know your name or job…they could confuse you with a customer

and not engage at all for fear of embarrassment. It is important to provide a staffer’s job title or specialist role under the name to help initiate the conversation. ADV Specialist, Suspension Specialist, Service Technician, Accessories Expert, Performance Expert, Helmet Specialist, etc. will all attract your customer to hold a conversation. Try it. It works.

APEXING TURN 14

Distribution Updates

In a Q1 market update, Turn 14 Distribution said it had made “significant progress in its transition into the motorcycle and UTV market, including creating Turn 14 Powersports, the management function for the company’s 12 owned brands. They also celebrated the Grand Opening of a new HQ, launched a groundbreaking Innovation Center and made some serious technologic transitions to ACES and PIES automotive industry standards.

Turn 14 Powersports adds the team in Texas has focused on product development, acquisition and inventory of products for the 12 “house brands” — the intention being to increase the flow of both new and existing products to dealers. To that end, Matt Sturdevant was added to the mix as Director of Brand Management to strengthen the powersports team’s resources and leadership. The move to new offices in Keller, Texas, was part of the process… and for good measure they added a stand-alone Innovation Center. “Providing the ideal environment for accelerated product development, the 10,000 sq./ft. Innovation Center will house a workshop, photo studio and apparel testing lab.”

Speaking of apparel, former Tucker flagship River Road had announced a comprehensive collection of gear back in Q3 2023 — just before the announcement of Turn 14 Distribution’s acquisition of the brand. “The line of products includes leather jackets, vests, gloves, chaps and helmets for V-Twin riders seeking high-quality, affordable riding gear. Turn 14 Powersports is now able to make the full line of products available to dealers with inventory available immediately.”

As we learned from CTO Chris Candido at AIMExpo, there were some teething pains with technology: www.youtube.com/watch?v=45vRk7Z9oyc

Turn 14 Powersports says it now has a handle on their vendor supply chain. “Inventory continues to grow, with millions of dollars in inventory now available and en route, the company expects inventory availability to nearly double over the next few months.” An integral part of this process has been implementation of Turn 14 automotive expertise. “As a successful automotive product distributor, Turn 14 Distribution uses the ACES (Aftermarket Catalog Exchange Standard) and PIES (Product Information Exchange Standard) in its own management systems. All owned brand products and distributed products now use this standard in the Turn 14 Distribution system.

In addition to ACES and PIES, Turn 14 Distribution is also taking action to optimize its distribution channels and protect brand equity. The company has already discontinued direct sales to Amazon.com and reintroduced a Minimum Advertised Price (MAP) policy for all Turn 14 Powersports brands as well as addressing counterfeit ProTaper products.

Enhanced Dealer Systems Support is available for dealers already, with steps having been taken to support virtually all Dealer Management Systems (DMS) used by powersports dealers. Turn 14 has expanded its reach by integrating its price book with a total of 15 Dealer Management Systems (DMS). Additionally, Turn 14 Distribution is finalizing its initial integration with the LeadVenture family of companies, allowing dealers to access product catalogs and inventory levels directly within their existing platforms.

“We understand the historically frustrating nature of returns in our industry,” explained Erin Robbins, COO at Turn 14 Distribution. “Our Easy Return Program underscores our dedication to exceptional customer service. To further support dealers, Turn 14 Distribution has fully implemented its Free and Easy Return Program for powersports retailers. This program allows dealers to return unused, resalable and normally stocked items for a full credit with no restocking fees.”

ADDING ATHENA

As it continued to expand its range of powersports-specific products, Turn 14 Distribution announced the addition of Athena. “Athena is an esteemed Italian company specializing in the production of gaskets, cylinder kits, and sealing solutions tailored for powersport, automotive and marine markets,” explains Wayne Howard, Divisional Purchasing Manager, Turn 14 Distribution. “Renowned for their high quality, precision engineering, and wide range of applications, Athena products have earned the trust of enthusiasts worldwide. This makes them a top choice for spare parts.”

A CLUTCH PERFORMER

TAKING A GIANT LOOP

As Turn 14 Distribution continues to straighten things out, the distribution giant is taking a giant loop — literally — with the addition of Giant Loop to its line-up. “We are excited to bring Giant Loop on board as a new brand partner,” notes Divisional Purchasing Manager James Kramer. “With its reputation for high quality, the company should prove to be a valuable addition for our Powersports customers.” The ruggedness and dependability of Giant Loop’s products have been adequately proven through its use by some of the top riders in the world. Baja 1000 winner Quinn Cody, off-road legend Malcolm Smith and world-record-setting Husaberg Adventure Team all trust Giant Loop to rise to the occasion. With its roots in Bend, Oregon, Giant Loop has provided riders with exceptional equipment for more than a decade.

Turn 14 Distribution has turned to a clutch performer to bolster their powersports product portfolio, partnering with Hinson Clutch. “Hinson Clutch has become a well-known brand in the Powersports market thanks to its continued pushing of the envelope since its inception,” says Divisional Purchasing Manager, Tom Miller. Founded by Wayne Hinson in 1992, the eponymous brand has become synonymous with clutch performance. After spending time as the tuner for ATV Grand National Champion Gary Denton, Hinson was determined to enter the aftermarket. The company’s first product was the Hinson Clutch Basket, an innovation designed by Wayne using more robust aluminum and hard coating to alleviate the breakage of weak factory clutch baskets. Hinson began supplying clutch baskets to multiple factorybacked teams. This ultimately culminated in 400+ national and world championships. Today, with Wayne’s two sons at the helm, Hinson Clutch continues to provide innovative products to the powersports markets via Turn 14 Distribution centers in Pennsylvania, Texas and Nevada.

CHAIN WHEELS ADDED TO SUPPLY CHAIN

As Turn 14 straightens out its range of powersports product lines, they are looking for segment leaders. For bars and chainwheels, the distribution giant looked to Renthal. James Kramer, Divisional Purchasing Manager at Turn 14 Distribution says, “Renthal is a household name in the powersports industry. Their rich history of innovation reflects our own mindset at Turn 14 Distribution, and we’re delighted to form this partnership.” For newcomers to powersports, Renthal’s remarkable history began in 1969 when Andrew Renshaw and Henry Rosenthal joined forces to build a better handlebar. The iconic brand name (RENshaw and rosenTHAL) became synonymous with the revolution of aluminum handlebars. In 1975, Renthal entered the motocross market, establishing a full-time production facility in Manchester, UK, where the company still resides today.

ON THE CHAIN GANG

“We are excited to begin offering RK Chain to our customers,” said Tom Miller, Divisional Purchasing Manager, Turn 14 Distribution. “As a world leader in motorcycle chains, the company’s dedication to constant progression and innovation makes this a partnership we see being prosperous for both companies,” With a history dating back over 60 years in Japan, RK Chain is trusted by some of the top riders in MotoGP, Endurance, and Motocross. The company has developed a diverse line-up of products to suit the needs of any riding situation. Each RK Chain part is made to precise tolerances and specifications, with each product being certified according to stringent ISO9001 guidelines.

SLICK STUFF!

“Maxima Racing Oils has quickly become Turn 14 Distribution’s most requested brand by our powersports sales team,” reveals Tom Miller, Divisional Purchasing Manager, Turn 14 Distribution. “With an eye for innovation and a constant striving for improvement, Maxima Racing Oils will prove to be a valuable partner. ”Established by Dick Lechein back in 1979, Maxima Racing Oils set out to develop engine oils, suspension fluids, coolants and other accessories for use by racers and casual enthusiasts alike. To grease the skids for dealers Turn 14 Distribution boasts ground shipping coverage to 45% of the U.S. population in one day and 100% within two days.

DEEP IN THE HEART OF TEXAS

By Steve Piehl

Turn 14 Powersports President Bob Schuetz conceded that “it’s taken us longer than we had hoped to get to where we are now with product development, inventory and dealer support. But we are now in a very good place with our dealer support programs and we are building our inventory and expanding the product lines in time for this year’s riding season.” To celebrate the milestones, the Texas Team held its own Bike Night marking the move into its new headquarters in Keller with a “Bikes & BBQ” event on Friday, June 7, 2024.

The event drew more than 100 motorcycle riders and ATV/UTV fans from across the DFW area, including members of the Norton Club and the Harley Owners Group. Attendees enjoyed a bike show, valuable giveaway prizes like a new leather jacket, free custom hats and some of the best BBQ the area has to offer. “We were thrilled to celebrate the opening of our new location with the motorcycle community,” said Schuetz. “The ‘Bikes & BBQ’ event was a great way to celebrate our new headquarters and share our excitement with the local riding community.”

Turn 14 Powersports recently moved into the new facility and announced the selection of a location nearby for their 10,000 square foot Innovation Center, which will house product testing and design functions for the 12 proprietary powersports brands. Turn 14 Powersports brands include Answer, Biker’s Choice, BikeMaster, DragonFire Racing, FirstGear, Kuryakyn, ProTaper, QuadBoss, River Road, Speed and Strength, Skid Lid and TwinPower.

Keller, Texas-based Turn 14 Powersports is the subsidiary of Pennsylvania-based Turn 14 Distribution that was set up to operate the former Tucker Powersports brands it acquired last year. Turn 14 Distribution is privately owned and operated.

LARRY HUFFMAN 1941-2024

On Monday, July 1, Larry Huffman passed away in Big Bear City, California. He leaves behind arguably the most decorated legacy of any announcer in the history of off-road motorcycle racing, with an impact that now spans generations of current and aspiring professionals in motorsports entertainment. Huffman was 83 years old.

In addition to being a long-time member of the Trailblazers Motorcycle Club, Larry Huffman had also served on its Board of Directors for many years. His many contributions to the motorcycle sport had been recognized by numerous motorcycle organizations, including his induction into Trailblazers Hall of Fame in 2013. He had also been inducted into the AMA Hall of Fame in 2008 and received a Lifetime Achievement Award from the Hot Shoe Hall of Fame in 2022.

Larry and his wife, KC, were married for more than 30 years. With his numerous foot surgeries, and complications through the years, KC had always been there for Larry and always very involved in whatever rehabilitation work needed to be done. She was with him today when he passed away. There are no memorial plans at this time.

Godspeed Larry, with condolences from the Trailblazers to KC.

Note: The following is the story that ran in the 2013 Trailblazers banquet program the year Larry was inducted in the Trailblazers Hall of Fame:

Larry Huffman’s passion for motorcycling began when his father paid $50 for a 1948 Whizzer and gave the machine to him as a birthday gift. From that point on Larry almost always had a motorcycle as his favorite form of transportation; however, it was his unique voice and rapid-fire speech that made him famous in racing.

He began his career as a disc jockey, but his love and respect for racing drove him to the tracks begging to announce. He started at the Lion’s Drag Strip in 1968 announcing the cars and bikes for $5 an hour and quickly moved on to the Southern California Speedway circuit. When the Motocross World Championships came to Saddleback Park in 1970, Larry was the voice shouting all those unique European names over the loud-speakers as they raced into motocross history.

Since then, he has announced at nearly every type of motorcycle race, including Supercross, Arenacross, ice racing, drag racing, flat track, roadracing, speedway and hillclimb. He has announced at motorcycle races in nearly every major city in the United States, Canada and Japan.

Larry was the choice to announce at the first Superbowl of Motocross at the Los Angeles Coliseum in 1972. And when Supercross came to television, Larry was the man at the mic and is still recognized as the original “Voice of Supercross.” It was announcing Supercross where Larry’s descriptive terminology became catch-phrases mimicked to this day. Who can forget “He’s on him like a dog on a piece of meat!” or “He’s after him like a Krishna on an airport traveler!” Huffman’s voice is so famous that he was asked to announce Supercross events in English to thousands of non-English speaking fans in Japan. “Every now and then I would shout ‘Bonsai!’ And the whole stadium would cheer,” says Larry of the fond memory.

As a television host, Huffman realized that many racers were camera shy and often gave poor interviews. So he developed an in-studio PR course, where they could learn to relax and better serve their fans and sponsors. Companies such as Harley-Davidson, Suzuki, Honda, Yamaha and Kawasaki hired Larry to coach their racers into personalities. Graduates of the course include Jeff Ward, Rick Johnson, Mark Barnett, Scott Parker, Wayne Rainey, Kent Howerton and Eddie Lawson.

Larry went on to create and produce the first motorcycle magazine television show to air on a major American network, Motorcycle World with Larry Huffman, which was followed by a radio version of the show. He also co-wrote and co-produced the motion picture On Any Sunday II.

Nicknamed “Supermouth” by the Los Angeles Times for his

AMA SALUTES LARRY HUFFMAN

AMA Motorcycle Hall of Famer Larry Huffman, American motorcycling’s most legendary AMA Supercross and motocross announcer and commentator, and the man behind the “Supermouth” nickname, passed away Monday, July 1.

ability to get the crowds excited at motorcycle races and for being clocked at over 300 words per minute, Larry also had the dubious distinction of having been imitated by comedians in comedy clubs across the United States.

Reprinted from the Trailblazers 69th annual banquet program April 6, 2013.

Huffman worked as a Southern California disc jockey during the 1960s and began announcing races at So Cal’s Costa Mesa Speedway in the late 1960s. Over the years he went on to announce just about every type of motorcycle competition, including AMA Supercross, Arenacross, ice racing, drag racing, flat track, hill climb, speedway and road racing.

Huffman was the P.A. announcer at the first Superbowl of Motocross at the Los Angeles Coliseum in 1972, and was soon named “Supermouth” by the Los Angeles Times for his 300-wordper-minute delivery and his ability to excite crowds. He is credited with being an integral part of early Supercross events and is widely recognized as the original “voice of Supercross.”

Huffman also co-wrote and co-produced the motion picture On Any Sunday II, and did announcer roles for numerous TV shows, including Charlie’s Angels, CHiPs, Miami Vice, Fantasy Island, and others.

Over the years, Huffman also did motorsports-related color commentary for the likes of ABC, CBS, NBC, TNN, ESPN and Speedvision.

Huffman was inducted into the AMA Motorcycle Hall of Fame in 2008. He will be missed.

POWERSPORTS MANIFESTO

Defining The Dealer-OEM Relationship

By Mark Sheffield

Iam currently working on several projects, one of which involves defining the components that constitute a strong relationship between dealers and Original Equipment Manufacturers (OEMs). Over the past few years, I have observed that while some OEMs function as true business partners, others merely act as vendors. Recently, several OEMs have requested specifics on what differentiates a business partner from a vendor.

While I have developed my own criteria, I recognize that my perspective may not fully capture the broader industry’s views. Therefore, I am seeking input from a wide range of stakeholders to ensure a comprehensive understanding.

As I have often stated, my goal is to find a middle ground. We, as dealers, have many areas for improvement, and many of our shortcomings are self-inflicted. Nonetheless, I am also interested in feedback from OEMs. What qualities do you value in your dealer relationships? What aspects are most important to you?

To facilitate this collaborative effort, I have created a shared document. It is open to anyone, allowing for the free addition of content. If you don’t fully agree with what’s on here, that’s fine. Don’t erase anyone else’s work. At some point we’ll work to iron out competing differences so that we can develop a meaningful checklist.

The top section is designated for dealers, while the bottom section is for OEMs. Please feel free to contribute your thoughts and criteria for a successful relationship: lnkd.in/e_Sm_m7N

docs.google.com/document/d/1956yUn_ o6s8xYh5WP5ZBuwQjz5Sfl-kts2Bb8ERMFEo/edit

Thanks for your time

Working Draft: Powersports Manifesto — What Defines A Strong Partnership?

A combative relationship between Dealers and OEMs wastes considerable time and energy. We’d like to work towards identifying what’s important to both sides of the partnership.

This is an open document. Regardless of whether or not you are on the OEM or Dealer side, please add your comments. If you don’t agree with what someone else added, please append your thoughts to what already exists. The end goal is to find a middle ground that works for both sides.

What dealers would like to see out of their relationship with an OEM

* Reasonable stocking requirements

-Negotiable targets

-Flooring supporting in line with stocking requirements

-Flooring banks?

-Respectful of dealer’s time

-Easy to understand sales & support programs

-Same day responses to support requests

-Strong MAP programs and enforcement

-Elected dealer councils

-OEM compliance with state laws

-Reasonable spacing between dealers (based on market density - not a fixed radius)

-Clear messaging on any transition to EVs

-OEM cost sharing with requisite facility remodels and renovations

-Limits on OE B2C initiatives

-Minimum new unit margins

-Realistic flat rate times for specific repairs (many are realistic, some not so much — streamlined process to review times)

-3 year dealer agreement renewal cycle

-Commitment to working with other OEMs to develop industry standards for communication between commonly used DMS and OEM back ends (allowing for ease of things like checking for VIN recalls, stock checks, etc.)

-Opening up co-op funds to more modern advertising forms

What OEMs/Aftermarket Vendors would like to see out of their relationship with dealers

-Full product line representation

-Well trained staff (sales, service, and parts)

-Timely and quality lead follow ups

-Current and updated websites

-Investment in marketing in local trading areas. Utilizing co-op dollars if available

-Promotional ideas and commitment to this

-Attendance by key personnel at dealer meetings

WHEN TRAILS CLOSE