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DIVERSITY

DIVERSITY

COLLABORATIONS

The whole is greater than the sum of its parts. Peanut butter and jelly, Sonny and Cher, FMF and 100%… wait, what? How does an exhaust pipe company hooking up with the goggle guys? There is a method to the madness and Lil D, Donny Emler Jr. shared the vision in late January.

“On behalf of Don Emler and FMF Racing, we would like to welcome you our next VISION — FMF Visionary Performance. We have been hard at work behind the scenes for the past 8 months working eye-to-eye with the #1 goggle manufacturer in the world,100%, to bring a new brand to the marketplace. These two iconic brands have teamed up to create some fresh horsepower and push the boundaries on performance and FUN.”

“After working with FMF and the Emler family on multiple projects, it’s exciting to bring together two iconic MX brands, adds Ludo Boinnard, 100% CEO and Co-Founder. “We will be manufacturing the goggles and organizing distribution globally, while collaborating on marketing efforts to bring the brand to life. Together we will be able to support the industry and sport even more with the addition of the new FMF VISION brand.”

Look for this dynamic duo to launch with a full roster of athletes led by 2020 MX National Champion Zach Osborne, FMF/KTM Factory Off-road Champion Dante Oliveira and 2020 National Enduro Champion Grant Baylor. The line launches with youth and adult sizes, two price points and 50 combos!

FMF VISION

“FMF Racing was built around passion for dirtbikes and performance product,” notes Donny Emler Jr, FMF Racing Marketing and Brand Director. “Teaming up with a company like 100% to bring this new vision to life is a remarkable situation. Powering global championship athletes to the podium, we look forward to this new segment for FMF Racing and sharing our VISIONARY Performance with the world.” The initial collection features more than 50 different goggles across two platforms: The PowerCore and The PowerBomb. Complete with Youth and Adult sizes, film systems, over-the-glasses models, and a full range of goggle accessories, FMF Vision is set to bring a new VISION to athletes around the world. PowerCore Goggles start from $22.50 and PowerBomb Goggles from $42.50. Visit www.FMFRACING.COM

YANKEE CLIPPER SHARES GLOBAL ADVENTURES

Veteran moto journalist Paul Clipper has been sharing his global adventures covering Six Days back in the day. However, his latest offering being made available in print after being offered on Kindle is closer to home. The Nevada Rally, planned and executed by Franco Acerbis and his Acerbis Adventure team, swept into the Silver State in 1993.This book is the story of the three years of the Nevada Rally. Originally covered in Trail Rider, this compilation is a combination of new material, reprints from the magazine and photos taken at the event. Each year of the rally is given a chapter in the book, as seen through the eyes of the author, who participated in the rally each year; two years working for the organization and the third year as a racer. “Never before—or since—have I been able to feel so immersed in a race,” claims Clipper. “In the end, it was, just as Franco envisioned, one huge family of like-minded people brought together to experience every human emotion imaginable in one non-stop week of activity in the Nevada desert.” Relive the Acerbis Adventure: .https://www.

amazon.com/gp/product/B08W7DKBF2/ref=crt_ewc_img_hu c_1?ie=UTF8&psc=1&smid=ATVPDKIKX0DER

SERVING THEM SUNNYSIDE UP

After three years of incubation, Reno-based Sunnyside OffRoad has hatched an egg-shaped off-road trailer for UTVs… and served up a new profit center for dealers in the process. The “Boony Stomper” features custom-fabbed long travel suspension and only weighs 586 pounds… perfect for towing behind UTVs. “It can be made street-legal and pulled behind a 4x4 truck or SUV as well,” confesses our staff customer, columnist Eric Anderson. “I saw one at my KTM dealership a month ago and reached out to them as a local business. They have generous 20% margins. There also will be territories available in the Midwest and east coast for independent sales reps.” “I was tired of pitching tents nightly on my long side-by-side rides, and there simply wasn’t a camper/trailer on the market that was light enough, smooth enough or tough enough to handle the extreme terrain I ride,” explains founder Jon Whipple. “Most importantly, I needed a sleeper trailer with incredible suspension that would not slow me down or affect my ride.” Scramble over to the website for more: www.sunnysideoffroad.com

STANDS FROM STAND-UP GUYS

Despite their name, Dirtbag Brands are pretty stand-up guys. Take their work stands for example, generous margin, quality product, full range of colors and no e-tail undercutting. “We get it,” says Dirtbag Josh Salazar. “We are the only brand available to those that actually operate a storefront operation. We want to continue to build a line of products that you don’t have to deal with the usual, “Can you match this price?” while showing you a picture from something off of a third party website!” Instead, they stick to MSRP and offer dealers quantity breaks (1-19 dealer cost is $29.99; 2049 dealer cost is $27.49 and 50+ unit orders drop the dealer cost to $25). “You can stock these with confidence. Made out of durable steel for years of use and abuse. Dirtbag Brands are here for you and your dealership,” concluded Salazar. “Please do not hesitate in contacting us!”

http://www.dirtbagbrands.com

SAWICKI BRAND SET TO SHINE

In an effort to demonstrate they are not just a one-off custom pipe company, Sawicki Speed has teamed up with Brands That Shine and added HardDrive as a distributor for their full range of exhausts for Harley-Davidson and new products for Indian Motorcycles. “We are really at an inflection point in our business where we needed someone with the depth of Jessica’s experience to help us formulate the best strategies for broadening the reach of the company in the V-Twin exhaust marketplace,” says Sawicki Speed president Jason Bowne. “The experience and reputation across the industry is important, but just as important, when we were introduced to Jessica and her team, we really just clicked.” Shine says she was attracted to the vision of Sawiki’s new management, along with its investment into quality control and new product development. Lifetime warranties on its products and the Made in USA message also helped. “That’s something that isn’t very common in the exhaust product segment, but speaks directly to the desire of providing the customer with an elevated level of service and performance,” she says. Check with your HardDrive road rep for more details: https://www.hdtwin.com/

FASTWAY GASGAS GOODIES

Fastway by Pro Moto Billet has broadened its range of trick components to include the 2021 GasGas off-roaders. “Keep an eye on Ricky Russell, Coastal Racing-GasGas, while he goes to battle in the GNCC and NEPG Series, riding on the new Stainless Steel EVO-EXT pegs,” notes the Nampa, Idaho-based manufacturer. Long known for their exotic enduro essentials like billet kickstands that really work and legal spark arrestors that stop sparks cold, Pro Moto Billet added Fastway’s trick bits of kit and has now expanded to the GasGas platform. In-Stock Orders Ship within 1-2 Business Days, Backorder Production Lead Time from Your Order Date: 6-8 Weeks - Footpegs, Kickstands, Spark Arrestors. https://fastway.zone/

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