COLLABORATIONS
The whole is greater than the sum of its parts. Peanut butter and jelly, Sonny and Cher, FMF and 100%… wait, what? How does an exhaust pipe company hooking up with the goggle guys? There is a method to the madness and Lil D, Donny Emler Jr. shared the vision in late January. “On behalf of Don Emler and FMF Racing, we would like to welcome you our next VISION — FMF Visionary Performance. We have been hard at work behind the scenes for the past 8 months working eye-to-eye with the #1 goggle manufacturer in the world,100%, to bring a new brand to the marketplace. These two iconic brands have teamed up to create some fresh horsepower and push the boundaries on performance and FUN.” “After working with FMF and the Emler family on multiple projects, it’s exciting to bring together two iconic MX brands, adds Ludo Boinnard, 100% CEO and Co-Founder. “We will be manufacturing the goggles and organizing distribution globally, while collaborating on marketing efforts to bring the brand to life. Together we will be able to support the industry and sport even more with the addition of the new FMF VISION brand.” Look for this dynamic duo to launch with a full roster of athletes led by 2020 MX National Champion Zach Osborne, FMF/KTM Factory Off-road Champion Dante Oliveira and 2020 National Enduro Champion Grant Baylor. The line launches with youth and adult sizes, two price points and 50 combos!
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