5 minute read
CELEBRATION
LADIES FIRST
In addition to wrapping up her second book, doing double duty as Dealernews’ Diversity Editor and hosting a successful series of virtual events, Alisa Clickenger decided she needed to do something… something BIG. So, after hosting three highly successful online conferences for lady motorcycle riders, Clickenger is producing her first LIVE Women’s Motorcycle Festival & Conference on August 19-22, 2021.
The theme for this event is CELEBRATION. This conference is specifically for female motorcycle riders, motorcycle passengers and women interested in learning more about the motorcycle lifestyle. As if this isn’t ambitious enough, LIVE coincides with the culmination of the Suffragists Centennial Motorcycle Ride - a cross-country women’s motorcycle ride event from July 31- August 20, 2021.
“I am incredibly excited about hosting my first live Women’s Motorcycle Festival and Conference,” stated Clickenger. “Before COVID-19, Tigra Tsujikawa and I traveled around the USA scouting and promoting the Centennial Ride and talking to other female motorcyclists.” The Crystal City district in Arlington, Virginia, was where they landed on for the The Women’s Motorcycle Festival & Conference. Attendees will be able to participate in four full days of education, inspiration, professional development, seminars, connection sessions (networking), as well as a historic ride through Washington, D.C. and an outdoor ride festival, claims Clickenger.
“The idea for a LIVE Women’s Festival & Conference grew out of those conversations on the scouting trip. Even then women were craving the opportunity to connect with other women passionate about the motorcycle lifestyle in a meaningful way.” COVID clinched the deal, even if it meant postponing the Suffragists Ride. “I am convinced that the need for this sense of community and connection has only gotten stronger over the past year. And now that the world is opening up once again, we are perfectly poised to deliver a memorable event in the perfect time and place.”
“The evolution of this event has been such a wonderful process, with Tigra and I building upon each other’s ideas and inspiring each other to generate more and more colorful ideas for the conference. By sharing our mutual enthusiasm for supporting lady motorcycle riders and the sport of motorcycling, it’s been an absolutely amazing experience crafting this innovative and inclusive event.” Synergy has enabled the concept to expand logarithmically, she adds.
“This event is a great example of the magic that can happen when passionate women motorcycle riders come together and share,” says Clickenger. “This is the exact reason why the both of us create and lead these experiences for women.”
This is the first Women’s Motorcycle Festival and Conference hosted by Alisa Clickenger and Women’s Motorcycle Tours. The event kickoff is Thursday, August 19, 2021, with Clickenger hosting a morning of professional development for Women in Powersports. Thursday afternoon the cross-country Centennial riders and New York Historical Route riders, plus conference attendees arrive and join in a celebratory dinner. Interested participants can learn more about the conference at: http://bit.ly/wmcLIVEtix
ABOUT US
Alisa Clickenger is a motorcycle traveler, bestselling author, speaker and community builder. Alisa is celebrating a decade of global engagement after starting her company Women’s Motorcycle Tours in 2011. With the COVID clamp-down she diversified her efforts by creating the Women’s Motorcycle Conferences in 2020. In her spare time, she serves as our Diversity editor.
Alisa’s first book Boost Your Confidence Through Motorcycling: A Woman’s Guide to Being Your Best Self On and Off the Bike became an Amazon.com #1 Bestseller. She just wrapped up her second book and has sent it off to the publisher… all while hosting three virtual events and handling the logistics of the Suffragists Centennial Ride across country. However bumping off the rev limiter is nothing new for Clickenger.
In 2019, Alisa was named a Dealernews Top 100 Leader in Powersports and was also named to the Women Riders Now Leadership Board. Despite running WFO her personal mission remains the top priority: to support and empower other riders, particularly women, to become their best selves and create confident, kickass lives they love.
www.AlisaClickenger.com
Tigra Tsujikawa is another Dealernews alumnae who always seems to be in the middle of the action. A powersports marketing consultant, she is a highly skilled technical off-road rider, seasoned on-road rider and community and experience marketer in the motorcycle industry. In fact. Tigra has two decades of marketing leadership working with OEMs, aftermarket manufacturers, rider associations and clubs, as well as show production and race program marketing. Tigra is a leader in women’s motorcycling in the United States, serving as the driving force of both the 2009 and 2012 AMA International Women And Motorcycling Conferences. She handled the AMA Hall of Fame Induction Ceremonies (2009-2012) as well. More recently she brought gains to the Sturgis Motorcycle Museum & Hall of Fame, managed world product press launches and customer experiences for a couple of OEMs.
Well respected throughout the leadership ranks of the powersports industry, Tigra’s passion for the sport and deep understanding of the needs of riders is widely known. Her keen insights into the concerns of motorcycle brands, aftermarket manufacturers and motorcycle dealers has helped her myriad clients build successful marketing campaigns and creative customer activation and programs.
#ByWomenForWomen Women’s Motorcycle Tours (WMT) is a female-owned motorcycle experience company exclusively focused on women. WMT offers life-changing motorcycle experiences, moto mindset coaching and bespoke motorcycle tours throughout the United States and the world. With years of event planning experience and hundreds of thousands of miles behind them, the team at Women’s Motorcycle Tours understands the power and excitement that epic journeys offer. The camaraderie and friendships that form over the course of their tours have proven to change lives, establish life-long friendships, and bring families together in a way that only riding motorcycles can:
