Dealernews Issue#4 April 2021

Page 48

“Before COVID-19, Tigra Tsujikawa and I traveled around the USA scouting and promoting the Centennial Ride and talking to other female motorcyclists.” The Crystal City district in Arlington, Virginia, was where they landed on for the The Women’s Motorcycle Festival & Conference. Attendees will be able to participate in four full days of education, inspiration, professional development, seminars, connection sessions (networking), as well as a historic ride through Washington, D.C. and an outdoor ride festival, claims Clickenger. “The idea for a LIVE Women’s Festival & Conference grew out of those conversations on the scouting trip. Even then women were craving the opportunity to connect with other women passionate about the motorcycle lifestyle in a meaningful way.” COVID clinched the deal, even if it meant postponing the Suffragists Ride. “I am convinced that the need for this sense of community and connection has only gotten stronger over the past year. And now that the world is opening up once again, we are perfectly poised to deliver a memorable event in the perfect time and place.”

LADIES FIRST

LIVE Women’s Motorcycle Festival & Conference Launches

I

n addition to wrapping up her second book, doing double duty as Dealernews’ Diversity Editor and hosting a successful series of virtual events, Alisa Clickenger decided she needed to do something… something BIG. So, after hosting three highly successful online conferences for lady motorcycle riders, Clickenger is producing her first LIVE Women’s Motorcycle Festival & Conference on August 19-22, 2021. The theme for this event is CELEBRATION. This conference is specifically for female motorcycle riders, motorcycle passengers and women interested in learning more about the motorcycle lifestyle. As if this isn’t ambitious enough, LIVE coincides with the culmination of the Suffragists Centennial Motorcycle Ride - a cross-country women’s motorcycle ride event from July 31- August 20, 2021. “I am incredibly excited about hosting my first live Women’s Motorcycle Festival and Conference,” stated Clickenger.

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“The evolution of this event has been such a wonderful process, with Tigra and I building upon each other’s ideas and inspiring each other to generate more and more colorful ideas for the conference. By sharing our mutual enthusiasm for supporting lady motorcycle riders and the sport of motorcycling, it’s been an absolutely amazing experience crafting this innovative and inclusive event.” Synergy has enabled the concept to expand logarithmically, she adds. “This event is a great example of the magic that can happen when passionate women motorcycle riders come together and share,” says Clickenger. “This is the exact reason why the both of us create and lead these experiences for women.” This is the first Women’s Motorcycle Festival and Conference hosted by Alisa Clickenger and Women’s Motorcycle Tours. The event kickoff is Thursday, August 19, 2021, with Clickenger hosting a morning of professional development for Women in Powersports. Thursday afternoon the cross-country Centennial riders and New York Historical Route riders, plus conference attendees arrive and join in a celebratory dinner. Interested participants can learn more about the conference at: http://bit.ly/wmcLIVEtix


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