Issue #6 June 2024

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This issue Brought To You By…

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OUR TEAM

EDITORIAL

Robin Hartfiel Editor/Publisher

Bob Althoff World’s Luckiest Man

Gus Stewart Creative Director

Brenda Stiehl Production Manager

CONTRIBUTORS

Don Musick Genesys Technology Solutions

Dr. Paul Leinberger

Eric Anderson Vroom Network

Jim Woodruff National Powersport Auctions

Lenny Sims NADA Appraisal Guides

Scot Harden AMA Hall Of Fame/Harden Offroad

Alex Baylon Motorcycle Industry Jobs

Hector Cademartori Illustrations

William Douglas Little Unique Powersports

Charlie Williams Off Road Editor

Don Amador Quiet Warrior Racing

Joe Bonnello Joe B Photography

Uncle Paul Wunsch Love Cycles

The Anonymous Dealer

ADVERTISING

Robin Hartfiel Publisher (949) 489-4306 robinhartfiel@gmail.com

Blake Foulds Account Executive (760) 715-3045

blakefoulds@dealernews.com

Brenda Stiehl Production Manager brendastiehl@dealernews.com

John Murphy Publishing Consultant johnmurphydn@gmail.com

World’s Luckiest Man

By Bob Althoff

STANDING

Stands to reason that In the relationship between OEMs and their Dealers there can, and should be, much more that is good than not.

The parties exist symbiotically — they build great products and we provide them with a multi-billion dollar off-balance sheet assets i.e. real estate, buildings, equipment, well trained staff and liquidity — all meant to provide efficient sale channels for those great products.

We market, service the product and interact with the end user. OEMs make it, while Dealers generally act as the evangelists of our industry, sport and community.

Occasionally, as in any relationship, things go sideways. When they do, there are long-settled State Franchise laws which provide the process to adjudicate grievances.

Typically a Dealer must approach his or her State Department of Motor Vehicles and DMV will balance the issues set before them. Inherently, this results in a David and Goliath circumstance. The OEM will have vastly more financial and legal resources to bring to the table versus those of an individual Dealer.

It should be a fairly cut and dry airing of fact and application of the law. A Dealer wants a fair deal but can be daunted by the fact that one might “win the

battle but lose the war.” Why? Because relationships matter in this industry of ours — and no one wins when those relationships are damaged. After all, when the “issue” is settled, we all should shake hands and get back to taking care of our end-users — the customer.

Which brings us to the matter of “standing.” Some courts have said that only a Dealer can petition the DMV. Other courts have added that Dealer Associations have “standing” in these matters (particularly on the automotive side, but given that there is only a baker’s dozen of active state motorcycle dealer associations, many times there is no association to “stand” with the individual Dealer).

The NPDA agrees that Associations of Dealers at State level or at National level (ie. NPDA) should be able to stand in advocacy for its Dealer members. Associations such as NPDA can dispassionately represent their members and individual Dealers can benefit from having informed advocates “stand” for them.

No one wants to avoid a legal issue more than a Dealer! Similarly, NPDA would want to focus its energies on pursuing Retail Excellence through Education or expanding the pie in collaboration with all of our Industry Partners.

But we will always advocate for adherence to decades of precedent Dealer law meant to foster fairness and consumer protection. Yes, the NPDA will always be an advocate for the Dealer. And we aspire to be an even better one in the future.

Bob

Editor’s Note

By Robin Hartfiel

ONE OF A

KIND

classicavenue.com/product/oneowner-from-new-1972-triumphx75-hurricane-prototype

The online auction of “ONE OF ONE and one owner from new, 1972 Triumph X75 Hurricane Prototype” ended today at Classic Avenue. That brought a smile to my face,… followed by a frantic check of the bank account (at $41K, this piece of history is too rich for my modest collection of esoteric exotica) and flood of memories of my old friend Don Brown. With this month’s focus on the top Triumph dealers coinciding with the MY 2025 Rocket 3 release and the 3 year anniversary of National Powersports Dealer Association, it had me thinking of Don as I procrastinated my way through this issue.

When Dealernews first called for the question of NPDA in the April 2020 cover story, it was taken straight from the playbook that former publisher Don Emde and Don Brown put together for the legendary Palm Springs Summit that resulted in the formation of Discover Today’s Motorcycling. At a time when this industry was at an alltime low, DTM galvanized MIC and helped set us on a course for 13-consecutive years of double-digit growth.

Even a decade after his passing, the late, great Donald J. Brown was still making headlines. In fact, the very first issue of Dealernews in 1965 featured a DJB/JOMO cover story. By the time the third issue rolled off the printing presses,

he already had a column predicting that computers would have a place in every dealership in America! Remember this is at a time when an IBM mainframe filled an entire room with vacuum tubes and disc drives to handle 4 megs of data. Before there was AI, there was DJB!

Don was leading the charge for Triumph at Johnson Motors when the Hurricane hit these shores. Never heard of a Hurricane? Neither had I, but the day of my first interview for the Dealernews gig, there was a copy of a book on the bike that DJB built sitting in the waiting area outside then-Publisher John Murphy’s office. From what I read, underneath the futuristic Craig Vetter-designed bodywork and zoomy “ray gun” exhaust was a BSA Rocket 3. Don poached money from his marketing account and commissioned Vetter to try and tart up the moribund BSA he was stuck with as the sun had finally set on the classic British bike era.

Good thing I read up on Hurricane’s history since my interview that day was with Don Brown and Don Emde to see if I had the chops to work on Dealernews!

Details are sketchy as to how this particular prototype made it from the pages of history to the lead item for an online auction, but legend has it 476 was discovered in 1972. “The owner was riding his BSA past the Long Beach dealer and saw this orange delight out front. A deal was struck, and he rode the beauty home. Two weeks later, he received a call from the dealer: “Um… we shouldn’t have sold you that bike… it’s a prototype! We need it back but he flatly refused to trade the bike and owned it ever since. In 1981 it was retired to the garage and there it languished unseen and unremembered for decades.”

The Hurricane is just one example of Brown’s foresight, connectivity and sheer genius coinciding. Today the auction for the bike closes, but the future of Triumph’s Top dealers in North America looks wide open — “we just had our two best months ever with Triumph,” says my local dealer and top seller in 2023 Tom Hicks. “We are on track for the Double Ton by the end of July!” Triumph’s Rocket 3 is total overkill and receiving plenty of positive press on the 2025 early release. NPDA has reversed 120 years of Dealers not having a common voice…

And somehow Dealernews is at the nexus of all these happenings, just as we have been since 1965 when Don Brown predicted this very digital edition would be delivered to dealers in the blink of an eye and the stroke of the “send” key!

Former Editor-in-Chief and publisher of Dealernews circa 1990-2003, Robin returns to the magazine. In addition to having been instrumental in creating the Dealernews Top 100 program (still the industry’s ultimate accolade for a motorcycle dealership), Hartfiel has worked for most of the B2B publications in the Powersports arena. Prior to the trade side, he worked as a beat reporter for a local newspaper and was an editor of publications ranging from All About Beer to VW Trends.

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U.S. PARTS WAREHOUSE

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TEAM BOZEMAN VS. THE WORLD

Hey Robin, I read your 2006 article about dealers protesting Polaris practices, I’m currently getting into it with Polaris. I’ve been a dealer since 1977 (family store) and purchased the store from my dad years ago. I have had more than my fair share of roughness by manufacturers as a female dealer. There are not many of us, and for those that are, we are treated extremely poorly to say the least. Currently, I have a matter with Polaris regarding their business practices regarding their new PRE or Polaris Retail Experience.What they are forcing on dealers is clearly against NJ statute. I’m interested to know the background on the Team Bozeman case, but couldn’t find anything on the net. Are you able to tell me the facts surrounding that case and how it ended?

Noelle Schmidt, President Ledgewood Powersports Ledgwood, New Jersey

Hi Noelle, From what I can remember, Team Bozeman eventually prevailed, but more recently there have been concerns about some attempts to skirt state franchise laws. The National Powersports Dealer Association and others are looking into the matter — NPDA is on top of it and their legal counsel is compiling much more current data than the old Team Bozeman case. NPDA has issued a position paper: www.npda.org/ general-5 and NPDA Board member Mark Sheffield has also been very diligent when it comes to this topic and his own Dealership experience, regularly posts updates to his LinkedIn page: www.linkedin.com/in/ markjsheffield/recent-activity/all/ My advice would be to get in touch with NPDA and leverage their 400+ dealer members: www.npda.org

SHEFFIELD SEZ:

Do state dealer associations have standing when it comes to addressing vendor over reach?

As I’ve been a little more vocal about the bad actors in our industry, I’ve had more and more dealers reach out to me with questions or concerns, but off the record. They are concerned that if they speak out or push back, that a vendor might attempt to punish them for their honesty. While we should be working in partnership with our vendors, the reality is that many dealers are spending so much time fighting back against them that it’s starting to take time away from what we should really be focusing on, retailing new vehicles. There are only so many hours in the day.

Recently, an article was shared with me regarding The New Jersey Coalition of Automotive Retailers pushing back against Ford Motor Company and some of the programs they utilize with their dealers: lnkd.in/ez2cKDKX

In this case, the association attempted to resolve this issue instead of the individual dealers having to fight the giant. Ford attempted to make the point that the association didn’t have standing, but on appeal the courts determined that they did. While the case is still winding through the courts, it’s being closely watched by many dealers.

Currently, there are only 13 states with powersports dealer associations. However, the National Powersports Dealer Association will soon be kicking off an initiative to help stand up associations in the other 37 states. We won’t be able to do all the hard work, it’s

going to require dealers in each state to stand up, and put in the time and energy to get things going. However, for all the dealers who are concerned about speaking out, think how cool it will be if your association has the ability to lobby on your behalf.

If you aren’t a member of the NPDA, then please consider joining. Membership is cheap, and the work we are doing could very well have long term impacts on the viability and value of your dealership.

www.npda.org

DEALER LIST?

Hi (insert name), I’m attempting to reach you as per my earlier email. Would you mind reviewing the email and letting me know whether this is of interest ?

Are you interested in acquiring an updated email list of Motorcycle Dealers across the USA? We do have current and verified databases for every industry based on your target criteria.

Interested ? Please let me know so that we can reach you with counts, pricing and other details for your review.

For your business plans, we can also give you with any unique company emailing list.

I really anticipate hearing from you.

Regards,

Tamara Rodden Senior Marketing Analyst

Via

gmail

What company do you work for Tamara? Your signature block has no company listed and it was from a free gmail account, which raises red flags. Who vetted your dealer list... we get multiple pitches a month from list services trying to sell outdated info that generally ends up in the spam trap, so the short answer is probably no thanks, not interested.

SOUND

DEALER NEWS: MOM’S DAY!

While May 12 may have been Mother’s Day, the New Hampshire powersports community celebrated May 25 as MOM’s Day! Governor Chris Sununu, Senator Kelly Ayotte, and New England Patriots greats are among the celebrities taking part in the grand opening of the new MOMS Jericho Super Center in Gorham, N.H. Also joining in the celebration were the New Hampshire Fish & Game Department and the regional recreational trails alliance and the New Hampshire State Police Color Guard.

Gov. Sununu delivered an enormous American flag that the N.H. State Police Color Guard ran up the flagpole in front of the store as the national anthem played. MOMS President Joel Wheeler then led the ribbon cutting to officially open the store… all followed by entertainment, vendors, giveaways, food trucks and special activities throughout the day.

Joining in the ribbon cutting were New England Patriots greats Rob Gronkowski and Rob Ninkovich, a part owner of multiple MOMS dealerships. Anyone who purchased a new vehicle during the grand opening received a Patriots helmet autographed by Gronk and Ninkovich.

The new MOMS Jericho Super Center is a 61,000-sq./ft. facility with a completely new build-out that transformed the former grocery store into a world-class dealership. The powersports retail outlet is located at 453 Main St. (SR 16), Gorham, NH 03581.

DEALER NEWS: SLOAN’S SHIFTING GEARS AFTER 60+ YEARS IN THE SADDLE

Landmark dealership Sloan’s Motorcycle & ATV is changing hands from founder Bill Sloan, Curtis Sloan, Matt Sloan and Julie Link to another dealership dynasty — Cannon Kirk of Kirk Brothers Powersports and the Kirk Auto Group. A perennial Dealernews Top 100 winer (2000, 1999, 1998, 1996, 1995, 1993, 1992), the iconic store was one of the first dealers to be featured on the cover… Bill with his Gold Wing in recognition of his success as a top selling touring bike dealer!

Bill’s love of motorcycles began over 80 years ago when he purchased his first Harley-Davidson. A successful banker, Bill decided to develop a side-business to support his racing habit in 1960. His passion for the sport developed into a multigenerational, family-owned business. The dealership grew from a one-line, 1,000 square foot store to a multi-brand 55,000 square foot dealership at the heart of all things motorcycling in Murfreesboro, Tennessee.

Following the sale, Curtis Sloan, President & CEO commented, “As a third-generation, family-owned dealership, selling was not on our radar. However, family health issues brought us to consider a transition. Juan Pardo of Performance Brokerage Services visited with us at our dealership and helped us understand the buy-sell process and how we could maximize the value of many decades of labor. Not only was Juan and his team instrumental in finding the perfect buyer that fit with our family values and culture, but he also made sure we had the right team of attorneys and financial advisors in place.”

Morgan (Mo) Kirk, Cannon Kirk, Bill Sloan, Curtis Sloan, Matt Sloan, and Julie Link (from left to right).

The buyer concurs with Curtis. “I want to thank Juan Pardo of Performance Brokerage Services for presenting and guiding us through the Sloan’s Motorcycle & ATV buy-sell process. Having been a long-time family owned dealer in Mississippi, we knew this opportunity was a perfect fit for our growing group. As with most deals, there are complexities that come up, and his professionalism and availability helped us get this deal to a successful conclusion.”

Kirk Auto Group and Kirk Brothers Powersports have been a family-owned business for 50 years, operating over a dozen locations in Mississippi. Owner, Cannon Kirk, is a secondgeneration dealer, proudly carrying on the tradition of commitment to customers and community set forth by his father, Dynamite Kirk. Dynamite was selling cars for only 5 years before purchasing a local Ford dealership in 1973. Cannon, at the age of three, would play at the dealership, and from a very early age, knew he wanted to work with his father. In 1991, after Cannon graduated college, he began working for his father, and in 1993, took over the day-to-day operations of the dealership. Currently, Cannon’s two sons, Tyler and Morgan, have joined the family business, carrying on the legacy.

Sloan’s Motorcycle & ATV will remain at its current location at 2233 NW Broad Street in Murfreesboro, Tennessee.

SALES TAPERING OFF?

The MIC is reporting that among leading brands, sales of new motorcycles and scooters decreased 5.6% through the first quarter of 2024, compared to the same period the previous year. ATVs decreased 4.8% among leading brands. The silver lining is that on-highway sales rose by 2.1% through March.

According to MIC Director of Research Buckner Nesheim, motorcycles and scooters accounted for 76.4% of total new-unit sales through Q1. ATVs made up 23.6% (note MIC does not track UTV sales). More detailed information by model type is available in the MIC Retail Sales Unit Summary.

All members who have signed MIC Restricted Use Agreements may access the Retail Sales Unit Summary at: www.MIC.org

CAN’T BEAT THEM, JOIN THEM?

REV’IT Opens Retail Store!

As good as AI and the Internet may be, they can’t replicate the full dealership experience… at least not yet. The smell of leather… The tactile experience of textiles and most importantly the proper fitment have found REV’IT! opening its first physical store in the heart of Denver. Creating seamless experiences across physical and digital spaces, REV’IT! seeks to complement the existing dealer network in the physical space, REV’IT! proudly announces the opening of its first brand store. With a 6,204 square-foot store in the up-and-coming RiNo Arts District, the Dutch brand is looking to provide a hub for creativity, cutting-edge design, good stories and even better friendships.

“Obviously having our own retail space is a significant step for our brand,” notes Iain Howe, Global Marketing Director at REV’IT! “We have designed the space to embody our pillars of Performance, Design and Innovation. From the materialization, a symphony of innovative design in aluminum and concrete with local elements such as the original timber beams, to the flexible set up and welcoming community area, REV’IT! Denver is a motorcycle gear store the likes of which has not been seen before.”

More than just a store, REV’IT! has set up their Denver store to be a community hub. A place where riders’ journeys begin, where they find inspiration, information and advice. “Whether you’re participating in one of the ride-outs, attending a seminar, or simply dropping in to swap stories over a freshly brewed cup of coffee, REV’IT!’s passionate team will be delighted to see you,” concludes Howe.

REV’IT! Denver is located at 2800 Walnut Street, Suite 120, Denver, CO 80205

SHOW TIME!

The Motorcycle Industry Council’s American International Motorcycle Expo — just call it AIMExpo — is ready to rock the Las Vegas Convention Center again on February 5-7, 2025. More than 150 exhibitors are already committed—over twice the number at the same time last year — for what is shaping up to be the third consecutive year of a record-breaking show.

“This is the most innovative and thrilling time in powersports history, and we can’t wait to share that excitement at North America’s biggest trade show,” exclaims Cinnamon Kernes, MIC VP of Market Expansion & Events. “With AIMExpo 2025, we’re ready to give our exhibitors, dealers and attendees an experience they’ll never forget.”

Highlighting the OEM’s return, Suzuki, Kawasaki, Triumph, Moto Morini and Segway are already committed to displaying their newest lineups, “and many more OEM partners will be announced,” she adds. In addition to the OEMs, an expanded roster of distributors are set to showcase their latest and greatest, including Automatic Distributors, Parts Unlimited, Rocky Mountain ATV/MC and Turn 14 Distribution.

Returning in 2025 is the popular Italian Pavilion. This will be one of several international pavilions planned to showcase the most cutting-edge and innovative powersports products from across the globe. Additional features planned for AIMExpo 2025 include:

• AIMExpo Starting Line, an experiential area that will welcome attendees onto the show floor, with an expanded New Product Central, a charity auction hosted by NPA, MX and MotoGP simulators provided by Moto Trainer, a movie lounge and more.

• Disruptive Thinking returns to the main-stage education experience where industry thought leaders share outsidethe-box strategies inspired by MIC Symposium to level-up businesses.

• Expanded MIC Business Center with complimentary meeting rooms and business services, plus lunch, beverages and snacks, available to all MIC members.

• AIMExpo Tech Sector featuring technology solutions to help the powersports industry work faster, smarter… and better.

Of course, the Industry Party Powered by Turn 14 Distribution returns with an earlier starting time to enable even more networking and fun. And that’s just the beginning. AIMExpo 2025! Click here for a look at the preliminary floor plan: s23.a2zinc.net/clients/MIC/AIME25/public/EventMap.asp x?shMode=E&ID=1347&sortMenu=103001

EN GARDE!

Dealers, mark your calendars for June 22-23! American Guardian Warranty Services is offering an intensive 2-day sales and finance workshop with industry expert Derek Sanders from Legacy Dealership Services. The landmark event will be hosted at AGWS HQ in Warrenville, Illinois.

“All the Gross starts at the desk,” exclaims Legacy Dealership Services President and CEO Brandy Bilbrey. “Our special guest and valued partner, VisionAST, will also be sharing what industry-leading dealers are doing to keep their finger on the pulse when it comes to their KPIs.” VisionAST provides profit-driving sales analytics for powersports dealers and their warranty providers like AGWS.

In addition to the deep dive into KPIs, the 2-day session will also demonstrate how dealers can: Set up the finance office for optimum profitability; create an exceptional customer experience and increase profits; and implement technology to automate and streamline compliance, reducing errors and improving efficiency.

For more information, contact Brandy Bilbrey (830) 360-2100 or email: brandy.bilbrey@outlook.com

Parts Unlimited is proud to announce that Mark Crozier is the newest sales rep for the Southeast region covering Georgia and Alabama. Crozier comes to the distribution giant with several years of powersports industry experience, including operations, parts and service management at the dealer level. His vast racing experience includes Pro MX and roadracing. In his spare time, Crozier enjoys racing motocross and Hare Scrambles with his son and watching his daughter play softball.

New deal for an old hand, Dealers in Missouri and Arkansas will know this guy! Joby Windmiller worked the region for Tucker Rocky for more than 30 years and more recently was the WPS road warrior in the area for the better part of the past decade. Now Parts Unlimited is proud to announce Windmiller is the

newest sales rep for the distribution giant’s South Central Region. Joby joins Parts Unlimited with “several years of powersports industry experience including sales and marketing at the distributor level,” is the official understatement from LeMans. “He started riding at a young age and has competed in Motocross, Hare Scrambles and Roadracing. He currently enjoys MX track days, woods riding and dual sport adventures and is an AMA Charter Life Member. “In his spare time, Joby enjoys camping, mountain bike riding and spending time with family. Welcome to the team, Joby!”

Clutch performer Randy Mullinix has joined the Rekluse Motor Sports team at Race Winning Brands (RWB). Mullinix becomes the brand’s Product Manager effective immediately. “Randy’s strategic insights and hands-on approach will undoubtedly contribute to our ongoing success and growth as we continue to innovate and deliver cutting-edge products to our customers,” notes Nick DiBlasi, Director of Product Management for RWB. He comes to the Boise, ID based Rekluse team with an impressive background in the powersports industry. Including stints with the OEMs, including KTM, Polaris, Sherco and Suzuki. From product development and innovation to manufacturing operations, sales and marketing, Mulliix will work with the various teams throughout RWB to help drive success in Rekluse’s continuous goal of inspiring a better ride for every one of its customers. “I am excited to join the Rekluse and Race Winning Brands team,” says Mullinix. “The technology and cuttingedge product lines are amazing to be a part of and I look forward to the brand’s growth opportunities and partnering with a talented and amazing group of people.”

Gene Lydick says, “I’m happy to share that I’m starting a new position as Director of Dealer and Franchise Operations Development at Credit Apps!” The firm provides a full suite of services, but specializes in Business Compliance and credit soft pull software for powersports and marine dealerships nationally. Dealers may remember Lydick from his years with the MIC BankCard program, but more recently, he was one of the very first strategic advisors to raise his hand to help the National Powersports Dealer Association get off the ground.

Former marketing lead for Royal Enfield North America and then Global Brand Manager for RE’s Continental GT platform Breann Poland is back! “Hold on to your seat because today marks the beginning of a thrilling new chapter in my professional life! I’m ecstatic to announce that I’ll be combining two of my passions — motorcycles and cars — and I can hardly contain my excitement. I’m about to embark on an exhilarating new journey as the Director of Marketing for Mecum Auctions and to kick things off with a bang, I’m headed to the airport for my first auction in Houston. I can’t wait to see what the future holds — I am willing to bet it’s going to be one wild ride!”

Continued from page 16

RumbleOn CFO cashes out come June: RumbleOn’s Chief Financial Officer Blake Lawson will step down following the company’s 2024 Annual Meeting of Shareholders, which is scheduled for June 4, 2024. Lawson joined RumbleOn in 2021 as CFO of retail operations Before RumbleOn, Lawson was the CFO of RideNow Powersports, the Coulter Automotive Group, and America’s Powersports, Inc. As CFO of America’s Powersports Inc., a company acquired by the RideNow organization in 2016, Lawson began implementing centralized accounting and standardizing best practices and processes.

“I am very proud to announce that I’ve been invited to be the Communications Director for the Barber Motorsports Museum,” says long-time industry spokesman Robert Pandya . “Joining the Barber Museum team is absolutely a dream for me. I have been visiting for many years and have hosted track events for several brands in my past. Being a part of the museum staff, and

helping tell these amazing stories is truly an honor. I will be in the office working with Brian Case, Mr. Barber and so many enthusiast experts in our industry. There will be lots more to come in the days, weeks and months ahead! I invite you to come visit the gearhead heart of America, and see what the Barber team has created for you to enjoy. I am bursting with excitement and pride - I cannot wait to see you here!”

With Robert Pandya moving to the Barber Museum, The Sturgis Buffalo Chip has elevated Daymon Woodruff to President from his former Executive Vice President role. Rod Woodruff remains at the helm as Sturgis Buffalo Chip CEO. “In the olden days, families became known for the fabrics they wore. It just so happens that our Woodruff family fabric is woven from a mission to throw the Best Party Anywhere for the nicest people on the planet,” says Daymon. “If we stick to our mission, pump it full of vision and bring people together to share the magic of real human connection, we’re going somewhere big. Together.” Woodruff has quite literally been bred into the music and motorcycle entertainment business . Learning from the ground up over his decadeslong tenure, he has immersed himself in every aspect of a world-renowned destination like The Largest Music Festival in Motorcycling, including marketing & media, artist entertainment, merchandising, reservations, bar operations and more. He is not your typical suit-and-tie exec and is the first to point out you shouldn’t take yourself too seriously when your job is selling fun.

In a related move, veteran showrunner Jeff D’Entremont was promoted to Executive Vice President from his VP of Global Brand Alliances position. “I truly appreciate the support and trust that the Woodruff family and the entire team have in me.” D’Entremont has been in the motorcycling scene for decades and has been an invaluable asset to the Buffalo Chip since starting full-time in January of 2023. Leading national events like the International Motorcycle Show Tour has brought him a level of customer and sponsor perspective few others can match. “History is on our horizon with the 85th Anniversary of the Rally followed by the 45th Anniversary of the Chip. It’s time to celebrate our legacy while building an even more unforgettable future. Chip fans better cinch their helmets tight; it’s going to be a helluva ride!”

Krämer is shifting gears announcing an expanded dealer network and naming Jensen Beeler as CEO of Krämer Motorcycles USA importer of handbuilt, German-made, track-only roadracing motorcycles into North America. “This is less of a change in management, and more of an expansion of leadership in our team, as Jensen increasingly takes on the responsibility for the business direction and corporate strategy, leaving me and the staff to execute that plan,” explains founder Joe Karvonen. “With more than 20 years of industry experience, Jensen’s leadership has already seen unit sales and revenue essentially doubling since he joined the company two years ago.” Beeler adds, “After the pandemic, Krämer was in need of a reboot, so Joe and I sat down and came up with a strategic plan to turnaround the company. The dealer network has also expanded with Krämer now available in the Pacific Northwest, California Coast, Rocky Mountains, Great Plains, Northeast and Florida peninsula. Dealers can get on the fast track here: www.kramermotorcyclesusa.com

TRIUMPH HONORS TOP DEALERS IN NORTH AMERICA

Citing the ability to deliver exceptional customer experience and a commitment to the Triumph ethos, Triumph Motorcycle America General Manager Rod Lopusnak announced the 2023 Dealer Awards. “The 2023 Dealer Awards reflect Triumph’s ongoing commitment to excellence in customer service, as we continue to deliver a premium motorcycling experience for enthusiasts worldwide.”

Amidst a competitive field of nominees, these outstanding dealerships have demonstrated unparalleled dedication to the Triumph brand, showcasing innovation, passion, and unwavering dedication to customer satisfaction… In short, the best of the best!

“We are incredibly proud to honor these exceptional dealerships for their outstanding achievements and

unwavering commitment to the Triumph brand,” adds Lopusnak. “Their dedication to delivering exceptional customer experiences and passion for the Triumph ethos truly sets them apart. We extend our heartfelt congratulations to all the winners and express our deepest gratitude for their continued partnership and contribution during this period of growth at Triumph Motorcycles.”

Dealer of the Year and Flagship of the Year winners receive custom Triumph Thruxton RS Chrome Edition Tank plaques while other winning dealers receive custom fabricated triangle steel and polycarbonate awards. Triumph Motorcycles America extends congratulations to the 2023 award-winning dealers. The listed dealerships have been instrumental in driving the wave of Triumph’s success in 2023:

Continued on page 22

2023 Dealer Of The Year, USA: Triumph of Westchester

Awarded to a dealer for their exceptional achievements in sales performance, customer service and brand representation, Triumph of Westchester in Elmsford, New York, is all that, and more. After climbing through the ranks to earn Triumph Flagship honors in 2015, Les Tomacki’s team “triumphed” for top honors in 2023.

“Our family owned and operated business started in 2005 with a small motorcycle shop in Brewster, NY.” Originally launched as Route 22 Cycles, Tomacki has expanded (Les is also President of Indian Motorcycle of White Plains). “From its very beginning Route 22 Cycles was becoming famous in the area for the professionalism and customer service focused on every customer’s satisfaction. As good words about our business spread beyond the area where we operated many offers opened up.

“As of 2013 we are an authorized dealer of legendary British Triumph Motorcycles and continue to satisfy our new and long-term customers from a brand new location in White Plains, NY.”

2023 Dealer Of The Year, CANADA: Sturgess Cycle

Awarded to a Canadian dealer for their exceptional achievements in sales performance, customer service and brand representation, congratulations to Sturgess Cycle, Motorsports since 1910.

Sturgess Cycle Ltd. in Hamilton, Ontario, is the oldest powersports dealer in Canada. In addition to being a top Triumph Dealer, the family has a history of wins, including Canadian Motorcycle Hall Of Famer Ted Sturgess. Born in Hamilton in 1920, he was the son of Herbert “Pops” Sturgess who had been riding for many years and competing in hillclimbs and on the track.

Pop’s motorcycle business — H. Sturgess & Son at 255 James Street, North in Hamilton — served as a base of operations for Ted’s runs at the Daytona 200 crown and during his tenure as President of the CMA. Ted Jr, also a worthy competitor, carried on the business after his Dad retired.

Eventually H. Sturgess & Son was sold to James Conrad in 2004 who has carried on the winning ways as Sturgess Cycle Dealer Principal for the past 20 years! Speaking of winning, Sturgess Cycle’s Derek Smith was also Triumph Champion Of The Year for Canada in 2023.

2023 Flagship Dealer Of The Year:

Hermy’s

Triumph

Awarded to exclusive Triumph dealers for their exceptional achievements in sales performance, customer service and brand representation, long-time Triumph Dealer (since 1963!) Hermy’s Triumph was the winner of the inaugural Bonneville Award back in 2020. This year they gave every dealer in North America a run for their money, save one! “We will get them next year,” says Herman Baver, GM of Hermy’s Triumph in Port Clinton, PA.

“We are a 3rd generation family owned and operated rider establishment that understands the Triumph Motorcycle brand like no other dealer.” Hermy’s Cycle Shop has been supporting area riders since Herman Baver Sr. began the small motorcycle and tire repair shop in 1963. More than 60 years later, the business remains in the original location and family, and today is a renowned BMW and Triumph dealership that continues to grow season after season.

Part of Hermy’s secret to success lies in one simple element –an honest staff that is as deeply involved in the motorcycling community as the riders they support. “Don’t waste your valuable time shopping sites with lesser know-how - when you need authentic riding gear and accessories for your Triumph, come straight to the source that knows the brand, the passion and the enthusiasm for the British bike icon like no one else – Hermy’s Triumph!

Continued on page 24

2023 Flagship Dealer Of The

Year: Triumph Roswell

Competition for dealer excellence has never been closer… in fact, it was too close to split hairs in 2023 and Triumph honored two Flagship Dealers Of The Year. Triumph Roswell was recognized for its exceptional achievements in sales performance, customer service and brand representation. The dynamic duo of Gordy Erickson and Colin McDonald prove the total is greater than the sum of its parts.

A former executive for household names Wal-Mart and Home Depot, Erickson embarked on his entrepreneurial journey in 2013 with his son as they opened Pop’s Garage Fabrication, where they serviced and crafted custom motorcycles. To drive more traffic to their store front, Gordy and his business partner Colin McDonald opened the wildly successful “Pop’s Coffee Company” which is now the cafe connected directly to the Triumph Roswell dealership.

We covered the transition from independent to Triumph Flagship store back in 2021: www.dealernews.com/ Home/post/pop-s-garage-becomes-triumph-flagshipdealer/2021-06-30

Gordy is passionate about creating a unique customer experience and getting to know every new face that walks into the door. Triumph Roswell is lucky to have his vast merchandising expertise to create the ideal experience for Triumph Roswell customers. You’ll find him in his short brimmed hat in the shop every day - iced tea in hand!

2023 Bonneville Award, USA: Triumph Richmond

Back in 2020 Triumph created the Bonneville Award for the dealer who truly embodies the values of the Triumph brand and exemplifies the legendary spirit of the award’s namesake, which was born in the salt flats as a tribute to the passionate riders chasing glory, who continually strives to exceed in all areas of the business, and who encourages their staff and customers to live For The Ride.

“We are incredibly honored and thankful to be the national recipient of the 2023 Bonneville Award from Triumph Motorcycles,” exclaims Moto Richmond owner Chelsea Lahmers. However this was no gift, it was earned by the entire crew of the Virginia-based dealership.

The Bonneville Award is given to the dealer who “who truly embodies the values of the Triumph brand and exemplifies the legendary spirit of the award’s namesake, continually strives to exceed in all areas of the business, and who encourages their staff and customers to live For The Ride!”

“For Moto Richmond to be the sole recipient of this award in the United States really warms our hearts,” she notes, sharing the honor with her customers. “You guys are just as big of a part of what we do here as we are, so we wanted to say thank you to everyone in the Richmond motorcycling community for making this possible. You guys rock!”

2023 Bonneville Award, CANADA:

Inglis Cycle Center

A history of retail excellence! The Inglis family link to motorcycling and motorcycles goes back almost to the beginning of the sport itself. In the early 1900’s, George William Foster, Mike, Gord and Lori’s great grandfather established G.W. Foster Co. Ltd in London, England. In 1968, Alan Foster moved the family to Wilmington, Delaware, and later opened a motorcycle accessory store catering to the racing fraternity. It was there that Alan’s sons, Mike and Gord, first began their interest in motorcycling and took up racing at local dirt tracks and later roadracing in both the U.S. and Canada. Mike and Gord both subsequently gave up racing because of the demands of the family business. However, they still maintain a fond interest in all types of motorcycle racing and are active in support and sponsorship in the London area.

In 1978 Alan and his family returned to Canada and settled in London, Ontario, where he subsequently opened Inglis Cycle Center on Osler St selling Yamaha motorcycles. A short time later, a second store was established on McGregor Avenue. In 1985, both stores were amalgamated at the present location on McCormick Blvd. Gord, Mike and Lori Inglis continue the family tradition of providing first class sales and service to the motorcycle community. In 2000, Alan and David Inglis, sons of Mike and Gord, began working part time at the business thus beginning the fifth generation of involvement that started almost 100 years ago.

A message from Mike, Gord and Lori at Inglis Cycle Center: “Our family passion for motorcycling is now entering its fifth generation. It’s our hope that we will see other families gain as much fun from the sport (whether it be on the street, trail or track) as our family has. We look forward to passing on our knowledge and expertise to our customers and friends for many years to come.”

Top Retail Performance, USA: Southern California Triumph

No surprise who had the highest number of retail sales for Triumph in North America for 2023: Tom Hicks and the crew at Southern California Motorcycles was the 15-time Triumph Dealer Of the Year award winner. Success certainly breeds success, but it didn’t come easy!

In a far cry from having the largest Triumph inventory in North America, Hicks remembers when he left corporate Honda with little more than a wing and a prayer! “When I opened Southern California Triumph 23 years ago, everyone told me I was crazy and there was no way I would succeed as a dealer. There was a whopping total of six new Triumph motorcycles in the showroom because that was all I could afford with my tiny credit line.” But failure wasn’t an option, even when it meant strapping on his tool belt and framing out the showroom himself.

His hard work was recognized and the little shop that could became the premiere Triumph dealership in the nation. Not one to rest on his laurels, Hicks says his Triple Ton awards are in jeopardy of being surpassed in 2024. “We have had our best March and April’s in the 24-year history of the dealership,” he notes.

Top Retail Performance, CANADA: GP Bikes

GP Bikes’ journey began in 2000 with five used motorcycles, a 1,200 sq./ft. facility in Ajax, ON, one employee and a dream. “While aiming to provide a well-rounded motorcycle dealership, GP Bikes underwent four renovations until the capacity of our small, strip-mall location just wasn’t enough,” says Jerry Ordanis, President “In 2011, we moved to a 24,000 sq./ft. mega-store in Whitby, ON, and didn’t stop there…. Since then, we have added another 6,000 sq./ft. to our service department and showroom to serve our customers better.”

Over the years, GP Bikes has grown from one employee to over 60 enthusiastic team members, excited to serve and discuss our shared powersports passion with you. We have built many friendships and truly appreciate that you have trusted our team members time and time again, to prepare you for the open road, race track, or trail.

“I would like to personally thank my amazing team and you, our customers, for making GP Bikes a success,” adds Ordanis. “My desire is to continue to extend my appreciation to you with every encounter you have with us.”

MOTO MORINI ITALIA DAL 1937

The new Moto Morini Corsaro 750 is moving art, a presence on the road with no comparison, a pure emotion…” that was the statement made in Milan when the wraps came off the concept bike at EICMA in Milan last fall. “It is a project born to interpret again a historical model of Moto Morini’s brand: the Corsaro. It is the perfect blend of values of the past, and particular items that characterize the future of Moto Morini.” Moto Morini USA capo Chris McGee was with us in Milan for the first showing of Moto Morini’s future and then presented it to the U.S. dealers at AIMExpo.

So here we are in America, but it was a couple short months ago the wraps came off of this sportbike and set the world on fire with the new Moto Morini…

We were both at EICMA to see the debut of the future of Moto Morini. That future is the Corsaro Sport. We also have the Corsaro in a naked streetbike coming but this 750cc bike features our proprietary 90-degree V-Twin engine. After EICMA we are really happy to bring it to North America here at the AIMExpo 2024.

This is the North American debut… but how soon will dealers be seeing this bike?

We don’t have a production delivery date quite yet, but as soon as that information is released, you’re going to be the first phone call I make… we do know that we’re gonna get this to the dealers as soon as possible, but it is really high demand. We had great feedback from the dealers and the consumers that were at EICMA and we feel we’re going to have the same response here.

It’s a beautifully designed bike… every Moto Morini model is designed, developed and engineered in our state-of-theart design studios in Milano in Milan, Italy. So it has that

unmistakable Moto Morini design, but also the performance and all the componentry… this is a high caliber, high end, ready to go, streetbike that’s race ready as well.

It was pretty crazy when the wraps came off of the Corsaro at EICMA, but you also unveiled the big version of the XCape, which was well received.

We’ve got another new engine, it’s an 87-degree V-Twin which is in our new 1200 X-Cape. We are showing that here at AIMExpo 2024 as well. We also have our Calibro, which is our cruiser and a great entry level bike. You’re going to get a great retail price with tremendous margins for the dealers and great support here in North America from our US offices in Irvine, California. We’re shipping everything out of California — parts, bikes, everything — and we’re here to service the dealers and get more riders on Moto Morini.

You’ve got a full support system - parts manuals in English, financing… everything is all dialed in. This is the real deal here.

This is a real deal. Moto Marini is really invested in the US… this is going to be a mainstay brand, as much as Moto Morini has been a mainstay brand in Europe and the rest of the world since 1937. This is a major factory-backed initiative here in the US. You know Moto Morini is going to be here — It has been here since 1937, so it’s not going anywhere! The evolution of the brand can clearly be seen with these new bikes here at AIMExpo. It is certainly important to us and important to our growing dealer base. Including a full three-year warranty, one of the best in the business.

We call it the best warranty in motorcycling — three-year, unlimited mile warranty on all of our bikes. These bikes are going to be really competitively priced as well. Moto Morini comes in at an unbelievable value. Thank you, Robin. Thanks for everything you do at Dealernews.

CORSARO ROOTS RUN DEEP!

After almost 15 years of collaboration with Mario Mazzetti, Alfonso Morini set up his own manufacturing business. He opened a small firm in Via Malvasia in Bologna, Italy, and began producing three-wheelers with 350, 500 and 600cc engines. This choice was dictated by the conditions of the period as three-wheel motorcycles enjoy reduced taxation, a driving license was not necessary and they cost a third of small trucks. Affordability, quality, performance and unique style begin to give the new company notoriety across Italy. Technical advancements came from Dante Lambertini, Gino Marchesini and Dolcino Veronesi, who would later become key figures in the post war era when the company began to focus solely on motorcycles.

By 1949, Alfonso’s goal became to win the GP World Championship! Realizing the superiority of the 4-stroke engine, Alfonso Morini gave the green light to a new GP motorcycle with a revolutionary chain-driven 125cc singleshaft engine that produced 16 HP and weighed only 80 kg. On top of winning several National Championships, the new Moto Morini racing machine won the GP at Monza in 1951 with rider Emilio Mendogni, beating fellow Italian brands like MV Agusta and Mondial. Gradual success breeds bigger displacement GP machines, culminating with the works bikes in the 1960s.

Moto Morini team rider Angelo Bergamonti, respected for his test riding, technical knowledge and riding style, debuted in 1964 on a 175cc Settebello. He went on to many race wins including the 1967 Italian Championship. Trusted Moto Morini racer Emilio Mendogni goes on to win the prestigious Shell Cup at Imola on a newly designed 250cc GP bike… and onto the stage at AMExpo in 2024 to help introduce the coming Corsaro 750.

MOTO MORINI TRIFECTA

Good things come in threes, so iconic Italian motorcycle maker Moto Morini has surprised the world with a winning trifecta: the Seiemmezzo SCR Trek scrambler, the Seiemmezzo STR Sport and the Special Edition X-Cape SE adventure bike. This trio is in addition to the Corsaro,1200cc X-Cape and Calibro cruiser that were unveiled at EICMA and shared with the U.S. market at AIMExpo… for those of you keeping score, that is 6 new models in three months!

The Seiemmezzo SCR Trek is the perfect fusion of form and function for the long journey or the daily commute, according to Moto Morini. It comes equipped with a 3-piece set of easy-to-remove luggage made of durable leather and lightweight nylon with all-weather covers and detachable shoulder straps. The wrap-around engine drop bars offer increased protection and come with forward footrests. Features include a proven 649cc parallel twin powerplant, KYB adjustable suspension, LED lighting, 5” color TFT dash with Bluetooth connectivity, Pirelli Tires, tubeless alloy wheels with tire pressure monitoring, Brembo brakes and Bosch ABS to ensure a thrilling ride with responsive handling and confident stopping power.

The STR Sport boasts sleek, competition-inspired bodywork including a curved headlight fairing with windscreen, engine wrap cowling and a passenger seat cover. Underneath its eye-catching exterior lies Moto Morini’s reliable 649cc parallel-twin cradled within a trellis frame. Highlights include premium KYB adjustable suspension, LED lighting, 5” color TFT dash with Bluetooth connectivity, tubeless alloy wheels with TPMS, Pirelli tires, Brembo brakes and Bosch ABS.

The X-Cape SE comes with an easily detachable 3-piece set of lightweight aluminum luggage, providing ample storage space. Features such as a larger skidplate, engine wrap drop bars and strong composite handguards. A large height-adjustable windscreen, 7” color TFT dash with streetand off-road modes, navigation, and Bluetooth connectivity while full LED lighting

With an MSRP of $6,899, the STR Sport offers a perfect balance of style, performance and affordability, available in Metallic Red, Vivid White and Anthracite Smoke. The SCR Trek comes in at $7,599 MSRP, available in Platinum Black, Cobalt Slate and Boot Camp Green. With an MSRP of $9,799, the fully loaded X-Cape SE offers exceptional value, Italian style and proven performance in three striking color options—Italian Red, Black Ops and Anthracite Smoke. Fittingly all three bikes are backed by Moto Morini’s 3 year/ unlimited miles “Best Warranty in Motorcycling.”

Dealernews Research

By Don Musick

TONIGHT’S FORECAST…

DARK! Part II

Under The Radar

Since its formation in 1970, the Motorcycle Industry Council (MIC) has collected and compiled retail data from participating OEMs for motorcycle, scooter,

and ATV product lines. Conspicuous in its absence, MIC reporting has not included data for UTV/SXS products. However, IHS Markit (formerly R.L. Polk – and now a part of S & P Global Mobility) does provide a source of retail data which is collected from States requiring UTV/ SXS product registration. Unfortunately, many of the states with the largest volume of UTV/SXS retail (e.g. AL, FL, GA) are not included. Furthermore, IHS analysis of State registration data is restricted to the set of UTV/SXS VIN decoders that they’ve developed. Together, these limitations restrict visibility into a complete picture of UTV/SXS retail.

Considering the limitations above and regardless of source, UTV/SXS data at best provides only a partial view of what’s already happened… a ship that’s already sailed! Missing from these reports is any insight into consumer interest prior to making a purchase decision. To explore possible solutions to this question, once again we turn to Google Trends.

OH BROTHER, WHERE ART THOU?

Maybe we should ask The Soggy Bottom Boys! Let’s begin with when art thou. Using five representative UTV/SXS keywords: 1) Polaris Ranger, 2) Polaris RZR, 3) Kawasaki Mule, 4) John Deere Gator and 5) ROXOR a timeline of search query volume was constructed for the period 2004-2024 (yes… that’s a full 20 years!). It’s pretty obvious that the two Polaris models dominate the search timeline. It’s also notable that Polaris enjoyed the largest jump in search activity during the pandemic. Only ROXOR failed to show an increase, likely due to pending legal challenges by FCA. But what about search geography? Are there differences between OEMs and/or model segments?

For the Polaris Ranger and RZR (same time frame), the two models show distinctly different geographies as shown below (North Central/Southeast, and West respectively).

By comparison, Kawasaki Mule searches are predominately found in the South. In the absence of reference retail data, it’s difficult to correlate these consumer search patterns (mind share) with the corresponding OEM market shares. However, Google searches are geographically agnostic and not limited by the availability of VIN decoders.

DIVING DEEPER

Another useful Google Trends feature is the ability to download individual map data (red circles above) or as a composite of all map data which can then be comparatively normalized to a generic “UTV” search term (apples to apples). A sample of the downloaded .csv file (non-normalized) is shown on the next page in Excel (only 14 of the 211 DMA’s are shown).

While ancient history has its place, recent data is more relevant today. So, the next analysis spans the two prepandemic years of 2018-2019. This period was chosen as being more representative of “normal” UTV/SXS consumer interest prior to the supply chain disruptions of subsequent years.

Continued on page 30

Also, the keyword searches were expanded to include additional OEMs and models representing multiple product segments (e.g. utility, performance) as listed in the table below.

Finally, instead of presenting the results as static images or text, the data was prepared in Google Earth format to support interactive viewing and analysis.

From his first motorcycles (a Honda S65 and an S90) when he was 16 to 50 years later, Don Musick has never stopped twisting the throttle. Although his accomplishments in the research arena have surpassed his MX career Don has over 25 years experience with major manufacturers in the Powersports and Automotive industries specializing in e-business solutions for retail distribution networks. His solution portfolio includes the development and implementation of manufacturer/dealer extranets, consumerdirect commerce portals, manufacturer/dealer e-channel integrations as well as development of webbased sales force automation tools. For most of his career, Don has been fascinated (his wife would say obsessed) with geographic market analytics, dealer location planning and sales territory optimization. He founded Genesys Technology Solutions (GenesysTech) http://www.genesystech.com/ to develop new tools and market intelligence products to help manufacturers understand the competitive landscape of their industries, recognize opportunities and grow their businesses. A Spartan to the core, Don earned a B.S. in Physiology and PhD in Biochemistry from Michigan State University. Contact: dmusick@genesystech.com

Dealernews Research

By Lenny Sims

MARINE MARKET INDUSTRY OVERVIEW

Anchors

It is that time of year again…. Watercraft Season! Overall the Marine Market is performing relatively well in early 2024, with upward movement in our values undoing most of the depreciation in the second half of 2023. PWC sales in particular have surged — up 10% in the past two months — with many watercraft dealers reporting solid gains in May sales as well.

Looking at individual segments, data for the most recent 10 model years indicates solid Q1 sales across the board. The Volume leader used outboard boat values brought 8.1% more money in the March-April period than JanuaryFebruary. However this was off 6.3% less than the first four months of 2023.

Stern Drives saw a similar wave, bringing in 8.2% more in the March-April period than January-February. The trough behind the spring 2024 wave was the fact Stern Drives were 14.7% less than the first four months of 2023.

APRIL AWP IN REVIEW

The New Normal

As Spring nears the end of the runway, dealers continue to report solid retail trends, with some caveats. In speaking with our dealers and reviewing data from DMS providers and statistical agencies, new and used sales look very similar to 2023. Many dealers reported solid in-dealership foot traffic last month while they spoke candidly about some of their challenges. Increasing costs, adverse interest rate terms, and growing inventory levels top the list of many dealers’ concerns. In addition, data suggests longer dealership sales cycles and significant margin compression on both new and used sales vs last year. While the light of Spring is quickly fading, April price trends at auction were right in line with our expectations.

Riders Still Moving The Market

In April, overall AWP (Average Wholesale Price) in the lanes continued to be solid vs the short-term comparable. “Core” powersports segments (Domestic Cruiser, Metric Cruiser, Sport, MX, Dual sport, ATV and SXS) all performed equal to or better than the prior 90 days. While we experienced a slower ramp in the first 60 days of 2023, AWP increases kicked into gear in March and continued to show strength in April. When looking back year-over-year, the performance is more mixed, but very much aligned with expectations given the continued realignment with pre-COVID trends. March saw declines across the board vs ’23, but April AWP trends were flatter when comparing YoY performance. While most other segments have seen normal variations, Sportbike values continue to command a premium in the marketplace.

The Backside Of The “Peak”

As we look into May, it’s important to note that AWP historically dips from the March-April peak. In normal years (2018, 2019), it’s not uncommon to see May pricing come in 5-7% lower than prior months. While we expect early May AWP trends to be strong, dealers typically begin to downshift their buying habits as the Spring selling season transitions into Summer. As we’ve been highlighting for well over six months, contending with increased levels of inventory will be the biggest challenge our industry faces this year. Continued promotional activity and rate subvention on new product will help move units in the short term, although it could have a massive impact on used value trends and dealership profitability in the back half of this year. The good news is that May will be better than June or July, which means there is still time to reach out to the team at NPA for more information and guidance. Proactive inventory management will be key to dealer profitability.

APRIL ‘24 VS. AVG OF PRIOR 3 MONTHS AVERAGE WHOLESALE PRICE CHANGE

APRIL ‘24 VS. APRIL ‘23 AVERAGE WHOLESALE PRICE CHANGE

HONDA HEADED TO EV?

LIVEWIRE

STAG CHARGES INTO DEALERSHIPS

CURRENTS+

DEALER NEWS: WAYNESVILLE CYCLE CENTER CHARGES AHEAD WITH STAG DELIVERY

“Big moment at Volcon | ePowersports,” exclaims sales director Cristian Liani. “We’ve successfully completed our first customer delivery of the STAG, all thanks to our partners at Waynesville Cycle Center.” The dealership in the heart of the smoky Mountains in North Carolina took delivery of their first unit on May 9th.

“This isn’t just a sale; it’s a step forward in our mission to revolutionize off-road adventures with sustainability at the forefront,” adds Liani. “A massive shout-out to our engineering team for their dedication and hard work in perfecting every detail of the STAG. And to Fred, our RSM—your exceptional effort and support throughout this process have been invaluable. You’re a true rockstar!”

With Stags now on the loose in the Carolina’s it is only a matter of time before there are more dealership sightings, claims Liani. “Thanks to everyone who has supported us. We’re excited about what’s next and can’t wait to bring more Stags to the wild!”

VOLCON POSTS NET LOSS IN Q1

The good news is that Volcon has begun dealer deliveries of the Stag and recorded $1 million in revenue for Q1… the bad news is the EV company reported a net loss of $26 million. While deliveries have finally begun, Volcon’s Q1 financials indicated a net loss of $26 million for the first quarter of 2024 compared to a net loss of $3.4 million for the fourth quarter of 2023 and $11.3 million for the second quarter of 2023. Note

the Q4 2023 net loss includes $2.1 million in cost of goods sold to terminate the agreement with Torrot for the discontinued line of youth motorcycles.

“We’ve made major progress in the past three months,” states CEO John Kim. “Our Stag UTV production has started, and we are beginning to make deliveries to our customers. Also, we’re seeing strong growth in the sales of the Grunt EVO, our offroad motorcycle. In the coming months, we’ll continue to move forward with reducing the cost of operations and production.”

On the plus side, dealer count is growing so Gruntt EVO and Stag shipments should recharge the flagging revenues. To date, the U.S. dealer count is 105 dealers. “We have signed two new dealers in California where there is a large population of off-road enthusiasts,” claims Kim. “Further, California, as well as other states, are implementing regulations on off-road vehicles to limit carbon emissions, which will help the adoption of EV in the off-road industry.”

• Revenue: The Company’s revenue for the first quarter of 2024 was $1.0 million, consistent with revenue for the fourth quarter of 2023, and an increase of $0.5 million over the third quarter of 2023. Revenue for the first quarter of 2024 includes Grunt EVO sales of $0.3 million compared to approximately $0.4 million and $37,000 of sales of Grunt EVOs in the fourth and third quarters of 2023, respectively. Brat revenue in the first quarter of 2024 was $0.5 million compared to Brat revenue of $0.6 million and $0.5 million in the fourth and third quarters of 2023, respectively.

• Operating Expenses: The Company’s operating expenses for the first quarter of 2024 were $3.7 million compared to $4.6 million and $6.4 million in the fourth and third quarters of 2023, respectively. Our sales and marketing costs have decreased as we have realigned our sales marketing efforts and reduced headcount. Our product development costs have declined each quarter due to lower prototype costs due to completion of Stag development and beginning of production. Our general and administrative costs the fourth quarter of 2024 were $0.3 million lower than the first quarter of 2024 due to lower payroll related costs, including stock-based compensation, due to the reversal of 2023 executive bonuses that were not awarded by the board of directors.

GENUINE SCOOTERS 2.0

The look may have been updated, but the genuine love hasn’t changed for the crew in the past 20 years. “Genuine’s love of two wheels has remained the same since those humble beginnings all those years ago,” claims the Chicagoland icon. “We’re excited to announce that the new Genuine Scooters website is LIVE! Loaded with lots of information to make buying decisions easy.” Check out the full spectrum from the OG Genuine Buddy to the newest of the NIU range. Click here for dealer details: www.genuinescooters.com/pages/dealer-application

LIVEWIRE LOSSES

With retail sales of 117 units in Q1, 2024 LiveWire is being billed as the #1 electric motorcycle brand in the nation. This total is up 86% over Q1 2023 according to LiveWire Group’s consolidated results. However the operating loss was still more than $30 million, according to the financials. The quarter also saw the new S2 enter the market in March, which LiveWire brass has high hopes for.

“We are pleased with the successful launch of the S2 Mulholland, and with three bikes in market, we are proud that LiveWire is now the #1 on-road electric motorcycle retailer in the U.S.,” claims CEO Karim Donnez. “As part of our plans to expand our market leadership, our teams are working on design, engineering and sourcing initiatives to reduce the cost of our vehicles and manage spend across the business to get the most out of our strategic investments.”

First Quarter 2024 Summary of Results

• Successful launch of S2 Mulholland in March

• Unit sales of 117 electric motorcycles, an increase of 86% over first quarter 2023

• Consolidated operating loss of $30.4 million in line with expectations, driven by investment in new motorcycle models and actioned initiatives to reduce EV costs

Despite higher unit sales in the quarter, actual Electric Motorcycles revenue decreased in the first quarter of 2024. Donnez notes the lower revenue was due primarily to product mix and a one-time adjustment related to a change in our retail partner strategy. “Selling, engineering and administrative expenses remained relatively flat compared to the prior year.” An increased operating loss of $4.2 million compared to the first quarter of 2023 was in line with expectations, due to the decrease in revenue, costs associated with increased volumes and adjustments to net realizable value.

Bottom line: LiveWire’s consolidated net loss was $23.6 million for the first quarter of 2024 compared to $21.1 million in the same period prior year. The decrease of $676 thousand in interest income offset by an increase of $3.7 million of non-operating income related to the decrease in fair value of the outstanding warrants as of March 31, 2024.

LIVEWIRE MOVES TO MILWAUKEE

As part of the “consolidation” of LiveWire, Harley-Davidson will move all operations of its electric motorcycle division to its historic Milwaukee HQ. According to the local media, the iconic Juneau facility has largely been vacant since the pandemic, so not paying rent in Silicon Valley seems an effective cost-cutting move, given the $30 million consolidated operating loss last year.

Staff from the company’s product development center in Wauwatosa will join LiveWire’s Mountain View, California laboratory in the move to the Juneau Avenue site.

“We expect the consolidation of our operations in Milwaukee at Harley-Davidson’s historic headquarters at Juneau Avenue to bring synergies and efficiencies, as well as a closer connection to our heritage,” claims LiveWire CEO Karim Donnez.

CURRENTS+

STACYC SLUMP

Despite top line revenue of $3.7 million, the STACYC business unit of LiveWire is still in a slump. STACYC reported an operating loss of $1.4 million in Q1 2024 — a 925% swing!

“As expected, STACYC revenue and operating income were down compared to same quarter 2023,” explains LiveWire Group CEO Karim Donnez. “This is primarily due to a reduction in third party branded distributor volumes.”

LiveWire Group, Inc. is comprised of two business segments: Electric Motorcycles – focused on the sale of electric motorcycles and related products STACYC – focused on the sale of electric balance bikes for kids and related products

DREAM ON!

Honda is charging ahead with its EV dream, announcing that by 2030 they will reduce the cost of batteries in North America by more than 20% compared to the cost of current batteries. “Honda will establish a competitive business structure with an aim to reduce overall production cost by approximately 35%,” states the company’s 2024 Business Briefing Summary. To this end, Honda is planning to invest 10 trillion yen over a 10-year span.

“For Honda to realize its electrification strategy, it will be essential to make investments strategically at the right timing. Therefore, Honda is planning to invest approximately 10 trillion yen in resources over the 10-year period through FY2031, when the period of fullfledged popularization of EVs is expected to start. Specifically for motorcycles, “Approximately 6 trillion yen, a sum of 3 trillion yen for development-related expenditures and 3 trillion yen for investments, for the areas related to our Monozukuri (art of making things), including:

- The area of production that includes the construction of dedicated next-generation EV production plants

- Electrification of motorcycles

“Honda has not changed its belief that EVs are the most effective solution in the area of small mobility products such as motorcycles and automobiles, and Honda’s electrification target to make EVs and FCEVs represent 100% of its global vehicle sales by 2040 remains unchanged,” the summary concludes. “Honda must look ahead to the period of EV popularization and build a strong EV brand and a strong EV business foundation from a medium- to long-term perspective.”

DIagnostics bringing back to powersports

TEXA IDC5 powersports software guides repair technicians through all the diagnostic phases. Motorcycles, Dirtbikes, e-Bikes, Snow Mobiles, Side-by-side/ATV, Personal Watercrafts (PWCs)

AFFORDABLE DIAGNOSTICS +

- Fast Multi-System Status Scan With DTC Reports - Data Graph Live Parameters, Maintenance Resets - Component Activations, Bi-Directional Controls - Interactive Wiring Diagrams / Component Locations

eSHIFTING GEARS+

Vvolt

Charges “Streight” Ahead!

Vvolt has hired Chris Streight as national sales manager, supporting the ebike brand’s growth in domestic and international wholesale channels and the customer experience team. “We’re excited to welcome Chris to the Vvolt team. His deep knowledge of sales and management in the bike world will help Vvolt make an instant impact on the industry and he’ll help us reach our potential,” said Vvolt Founder Kyle Ranson . Streight reportedly has a strong background in sales management, operations and marketing. Most recently, he worked for eight years as the national sales director for Nutcase, Inc., where he helped “increase the number of sales reps from 12 to 40-plus and oversaw multiple markets, including Canada.” His roles also included national sales manager at Snow Peak and business development with Osmo Nutrition . “I joined the e-micromobility revolution about eight years ago. I’m now thrilled to be a part of making this change a reality with Vvolt,” said Streight. “We’re all about getting more people on bikes and out of their cars. Pedal-assist bikes lower barriers for people, and that’s what this is all about—making cycling accessible and enjoyable for everyone.” Vvolt is not just a transportation company; it’s a movement toward redefining personal urban mobility. “We are driven by the philosophy of “EVs for EVeryone,” underlining our commitment to make electric-assisted mobility a universal choice.”

“My time with Greenger Powersports has come to an end,” announced JJ Pecsok former VP of Sales & Marketing on LinkedIn this week. “I’d like to thank Simon Zhu for the opportunity to join the team back in October. Thank you to the dealer, media and influencer partners who supported the brand.” Although he is off the clock effective immediately, Pecsok says he will always be there for his crew. “A big THANK YOU to the rest of the team at Greenger for not only trusting in my leadership, but for all your hard work and efforts over the last several months. We worked through a number of challenges, accomplishing some great things to pivot the brand into a positive direction. I wish you guys the best and you know I’m just a phone call away. Sending much love to you guys.” Before going green with the EV bikes, Pecsok had most recently been with Hisun Motors as National Sales Director for 3+ years. Prior to the OEM gigs, he was an RSM with Tucker Powersports and an outside sales rep for Fox Racing… but it all started in a dealership back in April 2007 when he was P&A Retail Floor Manager for Woods Fun Center in Austin, Texas

Volcon National Sales Director jumps ship! “It’s been a whirlwind few weeks, but I’m thrilled to finally shout it from the rooftops — or in this case, the social media waves — that I’m the new General Manager at MarineMax Cocoa,” says Florida-based Doug Cline of his move from EVs to a marine dealer. “Seriously though, I’m incredibly excited about this new chapter and leading the amazing team at MarineMax Cocoa.” Prior to his

short-circuited 6 month position at Volcon, Cline had formerly been Director of OEM Partnerships with Dominion DMS and training manager for Gulf States Toyota prior to that.

Former Volcon International Sales Manager Cristian Liani has stepped into Doug Cline’s former role, effective immediately. As the Sales Director at Volcon Epowersports, I’m driving the sales force behind our innovative electric vehicles, from sleek E-bikes to the robust STAG, charting a course for growth in the e-mobility sector,” claims Liani. “My role involves crafting dynamic sales strategies, forging strong partnerships, leveraging data insights, and leading a high-powered sales team to electrify our market presence.

“As new opportunities beckon on the horizon, I’ve temporarily joined forces part-time with some of my former CAKE teammates to provide support to the global partners and friends,” says ex-CAKE exec Eric Asmussen. “We’ve acquired the inventory of spare parts and accessories from the CAKE trustee to ensure continuity and support directly, and through service partners around the globe, to keep these amazing bikes running on the streets and in the wilderness where they belong.” He adds this is a short term solution supporting riders while awaiting the future CAKE direction under its new Norwegian ownership. For the time being, until our supplies eventually empty out, discover our temporary site: www.e2w.se

PRICED TO SELL POWERSPORTS PLATFORM

Helping Dealers Buy & Sell Dealerships

2,500+ units sold annually for 5 consecutive years.

$1M net earnings annually for 5 consecutive years.

Local and nationwide sales to 50,000+ customer base.

Operating profitably for over 20+ years, withstood both the 2008-2009 recession and the COVID-19 pandemic.

Dedicated staff & management with long tenure and spotless reputation.

Multiple industry awards.

Seller is willing to stay on for a transition period.

Priced to sell well-under EBITDA value – motivated seller.

For a confidential consultation and complimentary estimate of value on your business, please contact us:

Harley-Davidson & Powersports Division

Courtney A. Bernhard, Partner

Office: 813. 569. 6250 | Cell: 813. 753. 7262

Email: courtney@performancebrokerageservices.com

Address: 2102 West Cleveland Street, Tampa, Florida 33606

JUAN C. PARDO

COURTNEY A. BERNHARD

GEORGE C. CHACONAS

MAY 2024 News from YOUR National Powersports Dealer Association

Welcome to the May 2024 newsletter from the NPDA! Our Dealers and Partners have joined us in our Mission: “To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base.” We welcome you to join us as a dues-paying member.

Thanks to the vision of a few and the support of many, your National Powersports Dealer Association today celebrates its 3rd Anniversary. That’s right, back on May 24, 2021, the NPDA received official word of its status as a 501(c)(6) nonprofit membership organization.

Thanks to the Founding Dealers and Advisory Board Members who gathered in Texas (photo below) months before the official launch, we are now more than 400 Dealers strong, with two dozen Partners providing support for the NPDA. Momentum builds by the day for several initiatives that the NPDA is spearheading, making the remainder of 2024 built for speed. It’s certainly time to remove yourself from the sidelines and hop aboard.

“Three years of deliberate focus, of the dealers, by the dealers and for the dealers, comes to fruition with the founding of National Powersports Dealer Association. Let’s make what we love, last. Join now!”

— Bob Althoff, Founding Chairman

JOIN THE NPDA AS A DEALER

The NPDA’s purpose is to drive the powersports industry forward. Our board and our membership are both made up of dealers, banding together to achieve what none of us can achieve on our own. A key to having our collective voices heard is to have representation in each congressional district.

We are well on our way to 100% representation in all U.S. Congressional Districts, but we need a favor. If you don’t see your district represented by a NPDA Dealership in the map above, we’re asking you to step up with an annual membership. If you see your district is already represented, please consider this your invitation to join us as we are better together.

Simply click the link below to get registered today if sustainable profitability, dealer advocacy and retail excellence are important to you.

Join Us!

Dealers Encouraged to Support ARRA’s Call to Action on Public Land Recreation Rights

Americans for Responsible Recreational Access (ARRA) is warning that the new Bureau of Land Management (BLM) rule jeopardizes recreational access and encourages support of legislation to bar implementation of the sweeping Conservation and Landscape Health Rule.

The BLM has finalized its Conservation and Landscape Health rule. BLM purports that the rulemaking is intended to “…establish a framework to ensure healthy landscapes, abundant wildlife habitat, clean water and balanced decisionmaking on our nation’s public lands.”

ARRA is concerned that the rule will fundamentally alter how BLM manages its lands through an approach never envisioned by Congress or the Federal Land Policy and Management Act of 1976 (FLPMA). As a result, ARRA supports legislation (H.R. 3397) that would bar implementation of the Rule.

H.R. 3397, introduced by Representative Curtis (R-UT), would bar the new rule from having any force or effect.

It is important that all of us in the powersports industry have your voice heard! Please send your Members of Congress a letter in support HR 3397. Click here to take action.

Dealer Portal Launches

In case you missed it, the NPDA Dealer Portal launched earlier this month for NPDA Dealers. Click the image above to login to the portal.

Currently the portal offers the following:

• Complete Partner information and benefits

• Access to the NPDA Resource page with articles, videos and webinars

• Manage account information, including renewing your membership

• Tabs to read the latest NPDA news and initiatives

• Access the Member Directory listing

• And more!

To login to your Dealer Portal account, simply enter your email address under Username and click “forgot password.” You will receive an email with a temporary password that you can update.

The Portal also features members-only content, exclusively for NPDA Dealer Members. Here’s a look at some of the recent articles that have been posted:

• Harley-Davidson, Metric Promo Update for May Provided by Analyst

• Analyst provides report after attending Polaris Wall Street Experience

• Rollick’s Greasby Celebrates 20 Years in the Industry (Video)

• Sloan’s Motorcycle & ATV in Murfreesboro, Tennessee Acquired by Kirk Auto Group from the Sloan Family

• Harley-Davidson Dealers Reveal March Sales Trends in UBS survey

• Latest NPDA Dealer Survey reveals March ORV trends

NPDA PARTNER PROFILE:

CBIZ

CBIZ Provides Insight On Latest Video Partner Report

Have you checked out the newest addition to the NPDA content lineup? NPDA Video Partner Reports are now available on the Dealer Portal and by clicking here: www.youtube.com/watch?v=vA2Lk6dsbIU

The latest Partner Report Video features CBIZ, Inc., which came on board earlier this year as a Partner. Jane Saxon and Clair Rood from CBIZ, which provides a host of business services for dealership owners and their business.

Jane Saxon and Clair Rood join the NPDA’s Dave McMahon for another Partner Report. CBIZ is a longtime supporter of powersports dealership owners and their dealerships, providing services such as Accounting and Tax, M&A, Insurance Brokerage, HR and Payroll, Retirement, Risk Advisory, Valuation and more. CBIZ became an NPDA Partner earlier this year and is eager to start building relationships with NPDA members. Contact Jane at Jane.Saxon@cbiz.com or Clair at CRood@cbiz.com

2024 NPDA Partner Reports Available

NPDA Dealers can read the May Partner Reports in their entirety on the NPDA Dealer Portal.

Among the topics covered in this month’s edition of the Partner Reports: Exit planning; Coaching your dealership team; Digital customer engagement; Enhancing your website shopping experience; Minimizing chargebacks; Ramping up customer interviews in F&I; Dealership buy-sell; and much more – it’s 10 pages.

All NPDA partners have the opportunity to share their latest company news, insights, tips for dealer success and more each month with NPDA Dealers on the Dealer Portal.

ENCOURAGED TO JOIN ABOUT NPDA

The National Powersports Dealer Association (NPDA) was founded in 2021 and is an association dedicated to direct interaction with our members.

Our Mission Statement is for the NPDA to empower franchised and independent Powersports Dealers through special services, products, programs, education, and advocacy of Dealer views and concerns to create a professional, successful, and profitable industry.

Our Vision is for the NPDA to advance our industry by elevating Dealers to be well prepared, sustainably profitable, and exceed the expectations of a growing Powersports customer base.

MOTORCYCLE SAFETY AWARENESS MONTH

Senate Resolution and State Proclamations

U.S. Senators and Motorcycle Caucus Chairs Joni Ernst of Iowa and Gary Peters of Michigan introduced a bipartisan resolution, passed by unanimous consent last week, designating May as Motorcycle Safety Awareness Month.

“Senators Ernst and Peters have long been champions of the motorcycle industry and we thank them for highlighting Motorcycle Safety Awareness Month by passing U.S. Senate Resolution 695,” said Scott Schloegel, acting President and CEO of the MIC and the Motorcycle Safety Foundation. “As riders themselves, the Senators have surely encountered instances of car and truck drivers encroaching on motorcyclists when changing lanes, or vehicles turning in front of motorcyclists due to a lack of attention. May is a time when many riders are returning to the roads after the winter season and it is the perfect time to remind all road users to look out for motorcyclists as we share the roads.”

”Some of my most cherished memories include motorcycles, from delivering messages as a young girl to my dad while he was working out in the fields to riding through the rolling hills of Northeast Iowa with family and friends,” Senator Ernst said. “As co-chair of the Motorcycle Caucus, I’m proud to share my love of riding and work to improve safety through helmet protection and passenger vehicle education this Motorcycle Safety Awareness Month.”

MOTORCYCLE SAFETY AWARENESS MONTH

Satellite Media Tour Delivers Safety Messages to Millions Across America Nationwide

Reaching out over the TV airwaves to markets nationwide, and an audience in the tens of millions, with important messages for Motorcycle Safety Awareness Month, the MIC and Motorcycle Safety Foundation Communications Team recently conducted a satellite media tour from a studio in New York City.

Spokesperson and MSF RiderCoach Andria Yu provided key roadway safety tips for drivers and riders that included sharing the highways, looking out for motorcyclists, gearing up for every ride, and taking advantage of training opportunities, including licensing classes and advanced courses.

“We talked to more than 20 TV stations and four radio stations, with some programs nationally syndicated,” said Jacqueline Peterson, Vice President of Communications for the MIC and MSF. “Some programs were live, some were taped, some aired multiple times that day. Many are also online and there’s more to come as some stations have not yet run their segments.”

Markets reached include Baltimore, Cleveland, Denver, Detroit, Houston (starting in this link at 17:40 minutes), Jacksonville, Kansas City, Memphis, Miami, Philadelphia and San Diego.

Yu was also able to showcase several new technologies to help keep riders safe, including some gear from MIC members, such as the VATA7 Gen2-Smart LED Tech Pack; an airbag vest from Klim; helmets from Arai and Schuberth; and jackets, pants, gloves, and riding boots from REV’IT! and Comoto’s REAX brand.

“In many markets, we were also able to mention the MSF RIDE Day events, which allow people who are curious about motorcycling the chance to try it for free,” Yu said. “There are 28 events planned so far, with more being added. And once participants try it and enjoy it, their next step is to sign up for the MSF Basic RiderCourse.”

Personnel Files

By Alex Baylon

MODERN PROBLEMS

The Rise & Fall Of The Résumé

Iwas recently talking to a friend who was in the process of interviewing at a big company (who shall remain nameless). His story reminded me a little bit about Eric Anderson’s “Confessions Of A Customer” column a couple issues ago. His story hit a nerve —not only is it something I have been thinking about for a while, but it also hit close to home. I have never really mentioned it before because it’s something that has been broken for a long time. I know I’m not the person to fix it, but I sure have been wanting to complain about it. The résumé is broken! The whole process is flawed from top to bottom! There, I said it… and probably cut my own throat.

The concept of the résumé has a long history, evolving significantly over time. The modern professional résumé, as we know it today, began taking shape in the early 20th century. However, the origins date back even further. Blame it on the French.

Résumé comes from the French word for “summary,” but similar concepts have been used for centuries. The practice of presenting one’s abilities and experience to potential employers can be traced back to 1482 when Leonardo da

Vinci wrote a letter to the Duke of Milan listing his capabilities to secure a job. Apparently between painting Mona Lisa and The Last Supper while dabbling in designing helicopters and velocipedes, Leonardo needed a real job. His pitch letter to the Duke is considered one of the earliest examples of a résumé.

Here in the United States, résumés became de rigueur during the 1930s as the nation morphed from an agrarian society to an industrial economy, and the need for job seekers to present their skills in an organized manner became more critical. If it ain’t broke, don’t fix it? Even with the advent of digital technology in the late 20th Century, the way résumés are written, formatted and submitted to potential employers has not evolved. Pull a resume from 100 years old and you will see very little has changed.

The resume system has definitely worked, but it is not without its faults, often failing to capture the full spectrum of a candidate’s abilities. This leads me to the story of my friend, a sales professional, with 18+ years’ experience in management. His resume was meticulously updated to reflect a perfect match for the job description, highlighting his successful track record in exceeding sales targets and leading teams. He was a perfect fit. He made it to 3 interviews, everyone liked him and he thought for sure the job was his, but…

Seems as if there was an internal employee he was competing against. The person he lost the position to was a strategic account specialist who was promoted to the Sales Manager position my friend applied for. Although technically a rung lower on the corporate ladder and poised to work under the Sales Manager’s leadership, the internal candidate’s familiarity with the company’s processes and internal networking played in his favor. Obviously the resume system worked. It got him all the way to the top for interviews. Here is where it gets strange.

My friend decided to re-apply and try for the Key Account Manager position that was left vacant by the employee who just got a promotion. He had to start the process all over again. He had to go through a “gate keeper” as I call them, which are the internal recruiters that sort through hundreds of resumes and decide which ones are worthy of an interview and which ones aren’t.

So the application process started all over again and despite my friend’s seemingly superior qualifications and ideal fit for the sales management role, who technically works hand in hand with the strategic accounts manager. The gatekeeper decided not to give him an interview. Apparently, his wellcrafted resume didn’t suffice in the modern job-seeking landscape as software is scanning it for keywords failed to see him fitting the lesser role.

Now remember, the strategic account manager role is technically a rung below the sales manager position, so how could he be qualified to be a sales manager and go through all the interviews and yet the gatekeeper didn’t feel he was good enough for the junior position? This didn’t make any sense to me, but it clearly demonstrates a significant issue with the current employment system that heavily relies on ATS (Applicant Tracking Systems) that scan resumes for keywords and phrases that match the job descriptions and recruiters making a decision by what they read.

I support Internal promotions but they are almost always influenced by factors that a resume cannot convey, such as internal rapport, company culture fit and unspoken institutional knowledge, which can overshadow even the most qualified external applicants. However ATS didn’t see the correlation between the two positions. Go figure!

The reliance on resumes also has a layer of implicit bias, as hiring managers make decisions based on what is, essentially, a document summarizing years of experience and skills into mere bullet points and brief descriptions. This system often disregards the intangible qualities that might make a candidate truly suitable for a position.

I think designers, product developers and some other titles have a leg up on those that have to stick to a traditional resume. The people with those titles have an easier time because they will include portfolios, or professional websites, alongside or in place of traditional resumes. These tools can provide a fuller picture of a candidate’s capabilities and personality. Additionally, skill-based assessments and task-oriented interviews could better gauge a candidate’s suitability for a role, beyond what is traditionally captured on a resume.

As I noted, this hits close to home. My son recently applied to colleges across the country and had a very similar experience.

MIJ Industry #PROfiles

Dealernews is honored to work with Motorcycle Industry Jobs to recognize the people who make up this great industry. “When you start reading the Industry #PROfles, you will notice that 80-90% of them get their start at a motorcycle dealership,” says MIJ founder Alex Baylon. “The dealers are on the front lines and have always been the heart and soul of the industry. Without motorcycle dealerships, most of us wouldn’t be where we are today, so part of our message is always going to be ‘support your local motorcycle shop.’”

In addition to recognizing industry pros, Dealernews is also working with MIJ to create a job ticker tape of the latest positions opening in the industry at the Dealernews.com site. Check it out at: www.dealernews.com/Industry-Jobs

“Tell us your story,” adds Baylon. “We would love to feature you! Click here to fill out the questionnaire: www.motorcycleindustryjobs.com/industry-profiles

He had a 4.2 GPA, took all the AP courses and excelled in his classes, sports, community service and internship hours. Yet he was rejected by some schools who took kids with a lower GPA and less accolades. Was his essay/resume the problem? Did we fail at conveying a good summary of his achievements? Maybe it was the gatekeeper that didn’t feel he was “blank” College material? Why did others with less get past the gatekeeper? We may never know, but he did accept an academic scholarship to Boise State University where he will start this fall.

As the workforce continues to evolve, so too must our methods for evaluating potential hires. Like I said before, I don’t know exactly what we need to do differently, but we need to integrate more comprehensive assessment methods into the hiring process. Perhaps we can take a page from artists and designers like Da Vinci, so companies can ensure they are truly getting the best fit for their needs. Time to go beyond the paper resume or cookie cutter form on the computer screen.

This evolution in hiring practices could pave the way for a more efficient, equitable job market, where opportunities are accessible more because of merit and fit than networking and internal visibility. For now there is not much we can do about the current system, but I do believe that making yourself stand out is important, so good luck in your search for a job and employees.

MotorcycleIndustryJobs.com founder Alex Baylon has been hiring and firing people in the powersports industry for 25 years.

Currently with a major distributor, he has also been with Dragon Alliance, Ceet Racing, MX GP Services in Europe, Acerbis USA, Motonation/Sidi Boots and Scott USA. He started MIJ as he saw a need in the industry for people who are passionate about the motorcycle industry to have an employment outlet. The motorcycle industry like many others has always recycled employees from one company to another and it has always been done by word of mouth. MIJ allows companies in the industry to post their openings and give others in and out of the industry a chance to apply and insert new blood and fresh ideas in the many opportunities in the motorcycle industry.

MAYDAY! MAYDAY!

ROHVA TO THE RESCUE

QuietWarrior Racing kicked off May with the honor and privilege of teaching the Recreational Off-Highway Vehicle Association (ROHVA) ROV Basic DriverCourse (RBDC) on sovereign lands of the federally recognized Resighini Tribe of Yurok People. The class was comprised of biologists from the Tribe’s Marine Natural Resource Management Program.

The biology team wanted to take the safety course since they recently purchased a new Kawasaki Pro Mule 1000 from a local dealership in Eureka, CA — shout out to Pacific Motorsports! pacmoto.com

The team saw UTVs as the key to assist them in various research and monitoring projects as part of their management efforts in the Indigenous Marine Stewardship Area (IMSA) that includes coastal lands in California ranging north from Trinidad to the Oregon border.

CREATION OF IMSA www.pewtrusts.org/en/research-and-analysis/ articles/2024/01/25/tribal-nations-designate-first-usindigenous-marine-stewardship-area

One of the key topics covered in the class is Search, Evaluate and Execute (SEE) and is one of the many important themes stressed by ROHVA in both the online E-Course and field training. SEE is a common sense, yet powerful decisionmaking process where a driver looks for various factors such as trail difficulty then evaluates the risk level of the situation and subsequently executes an action such as turning around and taking another route.

SEE is also a good thought process for running your business, but I digress.

In addition to getting the students in the right frame of mind, it was also an opportunity to emphasize the need to gear up for every ride. Use of protective safety gear such as wearing a helmet and using eye protection is another area that is highlighted during the online and field education process.

“It was great to get back to the north coast of California to help train tribal resource management specialists about how to safely operate a ROV/SxS,” says Don Amador, a ROHVAcertified DriverCoach. “I always enjoy seeing students taking pride in learning some of the basic skills such as two-foot throttle/brake control to cross an obstacle, back-up, or load the SxS into a tight area such as a trailer,” adds Amador.

His QWR operation is a strong supporter of the focused safety efforts in conjunction with partners at CA State Parks OHMVR Division, Forest Service, Bureau of Land Management, ROHVA, Tread Lightly!, Kawasaki and the CA Outdoor Recreation Foundation — all working to address the rapid growth of ROV/ UTV/SxS use on public lands.

Also since many land management agencies, tribes and cooperators have increased the use of ROVs for recreation/ resource management and fire suppression activities, QWR offers the RBDC course for agency or cooperator staff that need to get certified or re-certified before operating a government or corporate SxS/ROV.

Finally, a special note of thanks and appreciation to Dave Bertram and our good friends at Helmet House for donating full-face safety helmets and goggles to the biology department for use during the course and in their subsequent resource management efforts.

Dealernews Advocacy Editor Don Amador has been in the trail advocacy and recreation management profession for more than three decades. Don is President of Quiet Warrior Racing LLC., Core-Team member on FireScape Mendocino, serves as the Western States Representative for the Motorcycle Industry Council and is Past President/ CEO and current board member of the Post Wildfire OHV Recovery Alliance. Over the years, Amador served as a contractor to the BlueRibbon Coalition from 19962018; served on the California Off-Highway Motor Vehicle Recreation Commission from 1994-2000 and was the government affairs lead for AMA District 36 in Northern California from 2019 – 2023. He has won numerous awards, including beinag a 2016 Inductee into the OffRoad Motorsports Hall of Fame and the 2018 Friend of the AMA Award.

WHEN TRAILS CLOSE

HELMET DEALER NEWS

THE LINE-UP

The Helmet Market Has Designs On Your Dealership

CONFESSIONS OF A CUSTOMER Have Smart Helmets Outsmarted Themselves?

HELMET HAPPENINGS

WHICH HELMET STANDARD IS BEST?

“In the fast-paced world of motorcycling, where safety is paramount, the quest for the best helmet standard becomes an epic tale of choices: SNELL, ECE, FIM, SHARP, and DOT,” notes AGV Sports Group founder Michael Parrotte. “Each acronym carries its weight in promises and specifications, leaving you in a maze of considerations. But fret not; leveraging my extensive 50+ years of motorcycling experience and helmet expertise, allow me to embark on a journey to decipher the intricacies of these standards, aiming to unveil the ultimate answer to your every burning questions:

Which Is Best? SNELL, ECE, FIM, SHARP and DOT

Which Helmet Standard Is Best for Motorcyclists?”

Bottom line:

“…always wear a helmet; dress for the slide, not the ride. Better yet, adhere to the golden rule I swear by: All The Gear, All The Time (ATTGAT)!”

SHIFTING GEARS AT SIMPSON

Formerly with Fulmer and later H&H Sports Protection, helmet industry pro Scott Hollbrooks has resigned as VP of Motorcycle Marketing & Product Development at Simpson Race Products after the better part of a decade. “8 years of my life as a Simpson employee,” says Hollbrooks. “Additionally, I worked with them for about 2.5 years, prior to officially joining in 2016. The best part is the friendships I have made and the people I have met. It’s gratifying to make a cool helmet that people appreciate, but the relationships that have come from the shared love of riding motorcycles are the real compensation for my work.”

FREE HELMETS!

The Motorcycle Industry Council’s Ride.With.Us. program’s mission is to inspire people to ride; help minimize the barriers to entry, create an encouraging and welcoming community resulting in more riders riding more. To help more people “Get Ready to Ride”, MIC is expanding the content and resources on its rider portal, increasing its social media messaging and now incentivizing the path to ridership with a free helmet.

To be eligible for the Instagram campaign, participants were asked:

What kind of rider do you aspire to be: Adventure (@answerracing), Offroad (@firstgearmoto) or Street (@ssgear)?

To enter, follow the steps below for a chance to win:

1. Like the giveaway post on our Instagram page

2. Follow us on Instagram @RideWithUsMoto

3. Tag a friend and comment which helmet you would pick

Check out the post that launched people on the path to ridership here: www.instagram.com/p/C61Rv5BrkfS/

This latest Instagram promotion wrapped up May 26, so it is still a bit early to tabulate the traffic, but MIC VP of Ridership Cinnamon Kernes has been pleased with the program. “But the more tangible takeaway is that use of our Dealer Search Tool at the Ride.With.Us. portal is blowing up. Our previous strategy was to show motorcycling to a broad audience; our new strategy is focusing more on going after people who have shown an interest, but are not currently motorcyclists… and it is working.”

ILM AT AIMEXPO

After launching as an International online lid in 2013, ILM has decided they need dealers. To that end, they have headed into AIMExpos with a big booth and a broad portfolio of new products for the past two trade fairs. “A heartfelt thank you to everyone who visited us at Booth #4093 – your passion and interest have left a lasting impression. Missed out? Stay updated with our latest activities by following us!”

2013 - Established in the USA

2013 - Set up R&D team and laboratory, carry out independent research, invention, and design to pass the global mainstream standard testing experiments with high standard (DOT, ECE, SG, CCC, SNELL)

2016 - Completed the global layout of business channels and entered the global mainstream online sales platform (eBay, Wish, TikTok Shopping, Google shopping, Facebook Store, Instagram Store, and other Asia based e-commerce platforms), establish the ILM official website, invited to enroll as a Walmart online worldwide supplier

2016 - Set up a professional service team to share expertise and solve problems for all riders

2017- Became the top selling Helmet store on Amazon for the motorcycle & powersports helmet category, leadership in brand awareness, purchase intention, and turnover

2019 – One of North America’s best selling helmet brands online

2020 - The number of all-time ILM official website visitors breaks 1 million

2022 - Cooperate with 10+ global mainstream media companies, 500+ opinion leader, 20+ million total traffic, dedicated to spreading safe riding culture. www.ilmotor.com/pages/contact-us

Confessions Of A Customer®

By Eric Anderson

SMART HELMETS?

Have The Brain Bucket Manufacturers Outsmarted Themselves?

As a former motorcycle helmet importer, marketer, developer, start-up manufacturer and co-founding dealer-direct distributor, I can consider myself something of an official helmet geek. My past includes being an expert witness in helmet cases and being the Chair for the MIC Helmet Subcommittee when it was active. I even include the 1980s helmet public service announcement from the Motorcycle Safety Foundation “Get It On!” one of my past achievements while working there as a young man. Yes, it sounded better back then (a la the T.Rex anthem Bang A Gong), than it does now.

Things have changed since then… except for the DOT’s Federal Motor Vehicle Safety Standard (FMVSS) 218 which applies to motorcycle helmets. FMVSS 218 has not changed, evolved, or progressed in decades. European standards on the other hand are moving ahead as technological advancements in head protection become better, which in turn has kept helmet manufacturers focused on continuous improvements. Innovation is a good thing…

But there is a parallel techy direction by non-specialized helmet manufacturers to use a newly designed or already available shell inside which to include more non-impact absorbing widgets: electronic communications devices, GPS trackers, impact detection systems, rearview and forward action cameras, voice command controls, environment adaptive visors, solar powered charging, noise-cancelling technology, friend-finders, head-up displays and emergency alert beacons, etc. They position tech as reasons to buy their newer, safer idea about what a motorcycle helmet should be.

The two parallel developments, however, are sometimes at odds with one another by attempting to blend safe energy management technologies to a plethora of battery-powered whizbangery. Several concerns can be affiliated with adding more non-impact related technology to your head piece:

· Extra weight from additional components.

· Extra protrusions from radios, trackers, antennas, battery boxes.

· Yet another battery to charge before riding.

· More EMFs (Electro Magnetic Fields) like a cell phone to your head all the time.

· Rider distractions from surprise noises, alerts, sirens in music, phone rings.

· Bluetooth hook-up hassles on start-up.

· False deployments of G-force alerts (dropped).

· Traffic noise suppression, sound directionality losses.

I am all for things like communications devices, Pinlock anti-fog technologies and the new triaxial-accelerometer triggered stop lights on the back of a helmet. One reason is they are customer-installed accessories — sold as an option rather than standard equipment which would bump up the MSRP of a helmet substantially. These innovations can increase communication between riders in a group, safety to vision and improved brake lighting respectively without adding additional liability (costs) to the manufacturer’s already expensive helmet policies.

Newer factory-installed anti-rotational acceleration technologies like Mips, Bell’s FlexFit and 6D’s Omni Directional Suspension are also welcomed as safer inclusions should a customer be aware of such innovations and be willing to pay for them. It is the battery-powered wacky widgets to which I have concerns. A car bumper has 2 simple jobs — absorb as much energy as possible and look good. Should a helmet be different? Hmmm, maybe because it covers from where we see, smell, and hear (yes, taste too).

Sure, Air Force pilots have everything under the sun in their helmets, but they are also trained heavily on how to use them. They also don’t need to sell their helmets in a store to make a profit — taxpayers pay for them and the associated specialized training.

It might seem logical to say I should have a G-sensitive emergency beacon with geo-locator in my helmet along with a head-up display showing me arrows to my destination just like a fighter jet or a new C-8 Corvette has. But all this moto-technology comes together inside a very tight space in front of our ears, eyes, and face… at a very high price point. Because more than a few “smart helmet” manufacturers have come and gone in recent years, it leads me to believe they failed to understand the complicated marketplace other than the few alpha-buyers who are always out there.

My experience in the marketplace indicates helmets have to be more than just an energy-management device:

1. Helmets are a fashion statement unto themselves.

2. Helmets sometimes need to match the owner’s outfit or bike… or both.

3. Helmets are only mandatory in only 18 out of 50 states.

4. Helmets are available in at least 6 different sizes (XSXXXL).

5. Helmets are available in many shapes/configurations (half, ¾, full, race, snow, moto, off-road, touring).

6. Helmets are available in 100s of different colors and graphics.

7. Helmet customers are very selective about head (liner) shape, comfort, sizing.

8. Major helmet brands advertise heavily and sponsor successful racers.

9. Helmet customers want to touch and “try-on” their helmet before buying.

All this makes it a complicated path to market for a smart helmet company which “seeks to improve your safety.” Is this smart? The vision statement may be powerful, but the “mission” is to navigate a very complicated path to the end user who may not want to make a techy-buy B2C just because it is a high-tech product from a relatively unknown entity in an awfully small collection of styles.

Then comes the “SKU count” consideration to offer a $1500 helmet in all the sizes, styles, configurations, colors… and in a variety of cool graphics. All of these factors represent a huge amount of space for inventory and an even larger capital outlay for any manufacturer, distributor, e-comm giant or local dealer attempting to sell them. Nobody wants to hear “We can order it for you” when they are considering dropping a week’s wages on a helmet, so a retailer better stock more than 1. The customer can order it themselves, but why would they if they have never heard of the new, digitally driven, start-up company who makes wild claims about being the safety marvel of the 21st century.

How many years have the smart helmet companies made just plain, old energy-absorbing moto-helmets… before the widgetery and whizbangery came on the scene? Buying the techy stuff ahead of a good quality energy-management device in a great fitting, well-known brand name helmet with an awesome color scheme doesn’t sound all that smart of an investment to me… unless your market is very geeky… and small.

When Is Enough… Enough?

· Electronic communications devices

· GPS trackers

· Impact detection systems

· Rearview and front action cameras

· Voice command controls

· Environment-adaptive visors

· Solar powered charging

· Noise-cancelling technology

· Friend-finders

· Head-up displays

· Emergency alert beacons

How do you jam all the “tech” into a helmet and still keep it cost effective with a manageable number of SKUs at the dealer level? Is there such a thing as a premium quality, safety proven, good looking, comfortable fitting helmet in an outstandingly attractive color and current graphic that a customer really wants that is “in stock” now for less than $1500+ MSRP? Then how do you protect your newfound smart helmet company and retail partners from “additional lawsuits” related to distracted driving or riding?

Sure, modern cars have similar OnStar, radio, GPS, cell phone connectivity, navigation and voice command solutions, but it’s not all literally squished “in front of your face” or controlled by unseen buttons to be searched for by gloved hands. Car wizardry also has defaults prohibiting fiddling while the vehicle is moving — smart helmets do not!

The solution will come eventually, but it will also take a few more decades to re-train and behaviorally modify the way customers and dealers think about using their helmets. Can smart helmet manufacturers wait that long to really change the market… and make a profit? Maybe we should ask FUSAR, Skully, NuViz and the others who were on the bleeding edge of technology?

SHOEI PERSONAL FITTING SYSTEM

A Custom Fit For Every Rider

According to Shoei’s US agent Helmet House, the new PFS (Personal Fitting System) is very technical and a game-changer for stocking dealers. “PFS is a custom fitting service certified PFS Dealers can offer.” Dealers can also schedule traveling demos for their customers via Helmet House. In a nutshell, the system involves taking precise measurements of a customer’s head and using a computer program to determine the ideal size and fit of the helmet.

A Personal Fitting Expert will then adjust the helmet’s center pad to achieve the perfect fit. The service is designed to improve the helmet’s comfort, stability and sound isolation. Note: The service can only be performed at certified Shoei helmet dealers. “Shoei’s Personal Fitting System is a unique and innovative feature of Shoei helmets that sets them apart from the competition,” claims Helmet House.

It is also important to note Shoei offers PFS for both street and off-road helmets. Before he headed off to Pala for the season opener John Short went to Helmet House to get his new helmet dialed in: www.youtube.com/watch?v=7TnV5shDeUM

Benefits Of The SHOEI Personal Fitting System

Designed to provide a custom and comfortable fit for each individual rider, the system uses adjustable customizable liners to create a tailored fit. This allows riders to adjust the fit of their helmet to their own individual needs and preferences, ensuring a secure and stable fit. USP benefits include:

Comfort: With the ability to create a customized fit, the SHOEI Personal Fitting System provides riders with a more comfortable fit for longer rides.

Aerodynamics: Improved aerodynamics also enhances the riding experience by reducing wind noise and buffeting.

Customization: With the ability to personalize the fit of their helmet, riders can make it a truly unique and customized piece of protective gear.

The fine print:

* Personal Fitting Does Not Include Cheek Pads

* Customization is limited to the center pad only

* The helmet shell and cheek pads remain unchanged

* Cheek pads are available in various sizes (31 mm, 35 mm, 39 mm, 43 mm) for purchase

* A special order is required for cheek pads

FINISHING WITH FIT!

Shoei’s P.F.S. System Goes Global

By Robin Hartfiel

Proper fit remains an advantage the dealer has over discount mail order operations, particularly in pivotal safety equipment like helmets. Having seen several of Triumph’s top dealers have scheduled Shoei’s new PFS fitting roadshow and also noting NPDA bellwether dealers like John Leach from Pete’s Cycle Co. in Baltimore are part of the program and that both of Kim Harrison Coleman PowerSports stores are already designated as Certified PFS Dealers, there is certainly something to this program.

Actually I had a heads up at EICMA in Milan last fall. A dealer from the U.K. and I saw the preview in English and thought that it merited a closer look.

When we met Motolegends proprietor Arthur MacDonald at EICMA last fall, I was suitably impressed by his hybrid operation of brick & mortar specialty boutique, regional importer, online fulfillment house and one of the best gear blogs going in the U.K or anywhere for that matter. As the importer/distributor brand evangelist, Arthur is passionate about trick bits of kit and brings in GPR Exhausts, Krauser Bags, Hepco & Becker and Norman Hyde.

MacDonald curates really cool gear, tests it to his own seat of the pants standards and then his mate Chris

shares the wealth with the Moto Legends’ faithful on YouTube, in person, at the track, on the green lanes and at events like EICMA… so it was not really a surprise when Faster Pussy Cat (his always informative and entertaining eblast) had the holeshot on the heads up for Shoei’s new P.F.S. program.

“Shoei P.F.S. which stands for Shoei Personal Fitting System is a computer-based model that, for the first time ever, allows a totally bespoke fit to be achieved, albeit only on a Shoei motorcycle helmet, of course,” claims Chris. Shoei has always been ahead of the other manufacturers as far as custom fitting is concerned. For every single size of a given model, there are already at least three, and sometimes four, different cheekpad options. In every size there is also an option to fit a thicker or a thinner headliner.

But PFS takes helmet fitting to the next level. With PFS, Shoei has given us a way to ensure that there will always be the correct amount of room between the skull and the eps lining, to ensure a comfortable fit. Never again, in theory, should anybody have to endure a helmet that is so tight that it causes pain. Or so loose that the helmet moves about at speed.

Of course, in reality, it will never be quite so black and white. Everybody feels things differently. Some like a helmet to be very snug; some cannot bear any pressure; and the bottom line is that not everybody is going to agree with what Shoei believes is a perfect fit.

But PFS provides a far better starting point than we’ve ever had in the past. Enhanced comfort, visibility and helmet performance await you when you equip your Shoei helmet with the personal fitting system.”

I certainly can’t do justice to his delivery or accent, but Chris certainly lays out a compelling case from a dealer’s perspective. If you are sitting on the fence about stocking Shoei or adding P.F.S. to your store, make the time to watch this:

www.youtube.com/watch?v=DFy2WDoUlyY

KYT KX-1 IS RACE-READY

Already used in MotoGP, WorldSBK and the Isle of Man TT, the FIM homologated KYT KX-1 Race is now on track for U.S. customers. Designed and developed in Italy, the KX-1 helmet has undergone rigorous testing by Ducati Corse Factory rider Enea Bastianini to ensure it can perform at the pinnacle of the sport atop the best riders in the world. It boasts industry-leading aerodynamics for reduced drag and state-of-the-art racing dynamics thanks to over three years of wind tunnel and track testing to optimize flow in a variety of riding positions and lean angles. The KX-1 boasts enhanced vertical and peripheral field of view (92 degrees and 210 degrees) for unobstructed vision, and meets the highest FIM standard. The interior liner has been expertly crafted with premium materials that lead in safety, form and function. This FIM homologated lid is now entered into the toughest competition of all: your shelf space!

Tested. Trusted. Proven. Learn more at: www.kytamericas.com

I SPY: FORCITE

After launching the Forcite MK1 in Australia in 2021, a team of 10 Forcite design engineers spent two years, dozens of prototypes, and invested $10.1 million in research and development to create the Forcite MK1S, billed as the most advanced and lightest smart helmet on the market — and now dealers win with an unbelievable deal. “We bought all of the FORCITE Smart Helmet inventory and have nearly 1,000 helmets left in stock as of this moment,” says Randy Nedescu from BellissiMoto. Although he usually specializes in high-end Italian performance products, Nedescu spied an opportunity during the Tucker departure from the market. Not only did he take on the helmets, BellissiMoto has all the peripherals and spares from down under… for now. “They’re going fast, and we’ve lowered dealer cost to just $500 each on the helmets which is a crazy good deal for dealers!” Share in Randy’s foresight and cash in on Forcite: www.bellissimoto.com/forcite

GERLOFF REPLICA HEADED YOUR WAY

I SPY: FORCITE

After launching the Forcite MK1 in Australia in 2021, a team of 10 Forcite design engineers spent two years, dozens of prototypes, and invested $10.1 million in research and development to create the Forcite MK1S, billed as the most advanced and lightest smart helmet on the market — and now dealers win with an unbelievable deal. “We bought all of the FORCITE Smart Helmet inventory and have nearly 1,000 helmets left in stock as of this moment,” says Randy Nedescu from Bellissimoto. Although he usually specializes in high-end Italian performance products, Nedescu spied an opportunity during the Tucker departure from the market. Not only did he take on the helmets, Bellismoto has all the peripherals and spares from down under… for now. “They’re going fast, and we’ve lowered dealer cost to just $500 each on the helmets which is a crazy good deal for dealers!” Share in Randy’s foresight and cash in on Forcite: www.bellissimoto.com/forcite

From MotoAmerica to MotoGP, HJC Helmets has been an unwavering supporter of racers around the globe. Among the standout talents they’ve championed is the “Lone Star Ranger” Garrett Gerloff in WorldSBK. Garrett’s partnership with HJC spans six impressive years, during which he has flawlessly represented the brand. That’s why HJC is thrilled to announce the release of the Garrett Gerloff HJC Helmet Replica. Featuring the iconic Longhorn Skull and draped in the colors of the Lone Star State this eye-catching design is sure to turn heads. The graphics are great, but it is the inside that counts, according to HJC engineers. The RPHA 1N was designed and developed after several years of focused efforts and crucial feedback from top world class athletes in MotoGP and WorldSBK. The RPHA 1N is the very same model used by HJC’s world-class athletes in both MotoGP and WorldSBK, its shell utilizes a Premium Integrated Matrix Plus (PIM+), which is a composite of carbon fiber, aramid, fiberglass and organic non-woven fabric. The Lone Star Ranger replica is being released in June. MSRP: $839.99

ARAI — A “TRUE” MULTI-SPORT

XD-5 has many new features including a larger opening at the base of the helmet.

Arai claims the XD-5 is a completely redesigned helmet, packed with many new features. The exclusive shell flares 5mm on each side for a total of 10 mm around the base, making it easier to get the helmet on and off, but ease of access is only part of the equation. One of the biggest and most visible changes is the new VAS-A visor system. Derived from the VAS-V system originally developed for the Corsair-X, it maximizes Glancing-Off performance, meaning more surface area to glance off impact energy. A Max Vision visor means a Pinlock insert can easily be installed. The new VAS-A visor system also makes it easier to switch, without tools, to one of the other styles. You can choose between Adventure, Off-road and On-road. Learn more at: www.AraiAmericas.com

HOW MANY HELMETS DO YOU NEED TO STOCK?

JUST 1

Heads up dirt dealers, you only need Just1 helmet for bargain hunters this spring. “The J40 helmet is our latest addition to the Just1 family of dirt helmets,” notes Brett Conley, Brand & Marketing Manager, Torc and Just1 Racing USA. “Complementing our premium J22 Carbon and J22F at budget friendly $169.99, the J40 gives dealers options in key price points for their off-road and moto customers to choose from.” The price point doesn’t do justice to the value proposition for this DOT/ECE helmet, claims Conley. “Just1 being an Italian designed brand, some previous models have an admittedly euro” look. With each of our new models we develop, they have been given the new J40 a much more ‘North American Moto’ style... and the price is right.” Call Conley at (626) 581-8811 or click here: www.just1racing.com

WHIP IT… WHIP IT GOOD!

THE CUSTOMER IS ALWAYS RIGHT

Whips are required safety equipment in many dune riding areas, so Dirtbag Brands decided to play it safe and develop a new mount for the current crop of larger, faster UTVs. “Faster machines and bigger whips create additional strain, so we addressed this in our design,” explains Dirtbags boss Josh Salazar. “Our whip mount is a PROFILED fitment designed clamp with burly bends to add even more strength to the 6061 billet aluminum. A longer L bracket can accommodate larger base lighted whips, while the full 360° rotation of the mount to lay down, even with a whip attached. In addition to their rugged construction and universal fit, these mounts also offer great margin potential for dealers, with a MAP policy and starting margin of 35%.” dirtbagbrands.com/product/billet-utv-whip-light-mount

“Now the reality is that Schuberth E2 is just the C5 with an adjustable peak, and different mouldings for the chin, brow and exhaust vents,” explains Motolegend front man Chris… while boss man Arthur is a bit more adamant, adding: “We are not totally convinced that most adventure riders really benefit from a peaked helmet, but many adventure bike riders have convinced themselves that they do. And if you want to combine an adventure helmet with all the acknowledged benefits of a flip helmet, the options are few. And if you want to be able custom fit such a helmet the options are fewer still. In fact, there is only one helmet; Schuberth’s E2.” The helmet meets the new ECE 22-06 safety standard. It comes with a Grade 1 optical quality external visor, a drop-down sun visor, multi-port venting, and a state-of-the-art integrated Sena comms. facility. If you want to know more about the C5 from a dealers’ perspective, you can click here to go to the no holds barred Motolegends review: www.motolegends.com/reviews/Schuberth-C5-helmet-review

SAMMY TANNER 1939-2023

By Don Emde, Photography by Mahony Photos

So sad to hear of the passing of Sammy Tanner, 84, known in his racing years as the “Flying Flea.” A massive stroke reportedly ended the life of this great racing champion. Small in stature, but he’d put up a big fight with anyone on the race track, especially at Ascot Park. In his racing career, he won over 400 professional motorcycle races.

Sammy won the Ascot 8-Mile National four times, including the first AMA National held at Ascot Park in 1959. I didn’t get to see him win that one, but I was there for the other three. When I was 12, I also got to see him win the prestigious 50mile AMA National at Springfield in 1964. My older brother Bob was in that race.

Sammy was inducted into the AMA Motorcycle Hall of Fame in 1999. He was also not only in the Trailblazers Hall of Fame, but a recipient of the club’s highest honors: the Dick Hammer Award. We’ll miss not having him at our banquet next April.

Included in the Mahony photos that I posted is one of me from a Cycle News race report as I was getting his autograph. I was 12 then and brother Bob was racing at Ascot. Almost every Friday I’d watch the races at Ascot from the grandstands with my mom.

Each week I’d go up to Mahony’s photo stand by the snack bar and buy a photo. I think they were a dollar back then. After the races, I’d take the photo I bought down to the pits and get it signed. So that Cycle News photo caught Sammy checking out the photo of him that I wanted him to sign… and he did.

You’ll be missed Sammy.

Godspeed

THE AMA SALUTES SAMMY TANNER

The American Motorcyclist Association offers its condolences to the family, friends and team of seventime AMA Grand National Championship event winner and 1999 AMA Motorcycle Hall of Fame Inductee Sammy Tanner, who passed away on September 21, 2023.

Born May 23, 1939, in Houston, Tanner purchased his first motorcycle — a James Villiers — at 14 years old and fell in love with the sport right away. Shortly after purchasing his

bike, Tanner started racing in local field meets throughout his home state of Texas, and soon after earned a support ride on a 500cc Triumph. Due to his 5-foot, 100-pound stature, Tanner was lovingly dubbed “The Flying Flea” by fans and fellow racers alike.

In 1958, Tanner made the leap to the professional ranks, finishing sixth in the AMA Grand National Championship during his rookie season and emerging as the top points earner in Half-Mile races, and duplicated that same feat in his sophomore campaign. In that same season, Tanner captured the first of his four AMA Grand National Championship wins at the legendary Ascot Half-Mile facility in Gardena, California.

After his first win at Ascot, Tanner ripped off three-straight victories at the famed Half-Mile track from 1964-66 while competing aboard both Triumphs and BSAs.

While Tanner’s dominance at Ascot is well-documented, his finest ride came at the 1964 Springfield Mile, in which he outlasted fellow AMA Motorcycle Hall of Famers Dick Mann and Ronnie Rall for the victory. His victory aboard the BSA broke a 10-year Harley-Davidson winning streak at the track.

In 1966, Tanner added Half-Mile victories in Elkhorn, Wis. and Heidelberg, Penn., and finished third in the Grand National Championship point standings behind fellow AMA Motorcycle Hall of Famers Bart Markel and Gary Nixon.

The Flying Flea retired in 1972, and operated an Arai helmet distributorship in Southern California following his racing career.

When Tom Hicks first opened his dealership in April of 2000, it was with just six motorcycles, three employees and a dream to create the best dealership ever.” One more thing differentiated this dealership: an entire wall full of Arai helmets! Hicks had more money in helmets than motorcycles.

At the time it was the largest display of Arai helmets on the West Coast. Famed flat tracker-turned Arai distributor Sammy Tanner took pity on one of his old racers and helped Hicks get his start. That was 24 years ago and Tom’s dealership is now the #1 Triumph dealer of all time… and still heads and shoulders above the pack in Arai helmet sales.

Fittingly Hicks is hosting a celebration of life for the Flying Flea at the Dealership June 1 (same day the City Of Industry will be holding a lap of honor for Sammy Tanner to start off their 2024 Speedway racing season). Tom is still sold on selling Arai and it has been his helmet of choice for nearly 40 years!

HEADS UP!

How Old Is Your Helmet?

Ijust got a new Nicky Hayden Laguna Seca Corsair X Arai helmet, and I am really excited. One reason is I knew and loved Nicky and am proud to wear his helmet design.

Secondly, my helmet was over 5 years old and in need of replacement. And third…it’s an Arai!

You may not know it is generally recommended that you replace your helmet after 5 years of use. Even if you only wear it occasionally. The glues, foam and EPS materials deteriorate over time which lessen their ability to protect you properly.

I have worn only one brand of helmet since I retired from racing 37 years ago, and that is ARAI. Arai is, hands down, the highest quality, safest, most comfortable and flat out coolest helmet on the market! It blows me away how I can talk on the phone through my Sena comm system at freeway speeds — with no windshield — and it’s like talking to someone in my living room!

The aerodynamics, comfort and build quality are absolutely awesome. My dear friend Sammy Tanner, who sadly passed away recently (see Vale this month), turned me on to Arai when I was racing. I was gobsmacked at how much better it was than the helmet brand I was using. I used only Arai for the rest of my racing years.

Regardless of the brand you wear, please wear a full face helmet that is DOT and Snell approved. Open face helmets may look cool but after all these years I know that full face helmets are safer and more comfortable. Even when it’s really hot outside.

Live, Love And Ride — Tom Hicks

Southern California Motorcycles 515 W. Lambert Rd. Brea, CA 92821

Specializing in Adventure, Dual Sport, Off-Road and EV market segments. Delivering solutions in today’s rapidly evolving marketplace.

Over 35 years of senior level executive management experience.

• Brand Development

• Advisory Services

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• Motivational Speaking

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