AMD 184 November 2014

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T H E O N LY M A G A Z I N E F O R T H E W O R L D W I D E V- T W I N PA R T S , A C C E S S O RY A N D P E R F O R M A N C E I N D U S T RY

Harley-Davidson Third-Quarter Retail Motorcycle Sales Rise ARLEY-DAVIDSON has announced that dealer new motorcycle sales grew worldwide and in the U.S. in the third quarter of 2014, "topping a strong prior-year quarter". Dealer new motorcycle sales grew 3.8 percent worldwide, 3.4 Percent in U.S. "Harley-Davidson's third-quarter financial results were in line with our expectations, and we are on track for a year of growth and strong financial performance in 2014," said HarleyDavidson, Inc. Chairman, President and Chief Executive Officer Keith Wandell. "We continue to see the success of our product, manufacturing and retail strategies, which are delivering an outstanding customer experience, driving bottom-line improvement and expanding the reach of the brand." The company says that dealers worldwide sold 73,217 new HarleyDavidson motorcycles in the third

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quarter of 2014 compared to 70,517 motorcycles in the year-ago quarter. "With the successful launch of the 2015 motorcycles in late August, including the return of the Road Glide models, and the outstanding efforts of our dealers, third-quarter retail Harley-Davidson motorcycle

U.S. dealers sold 50,167 new bikes in Q3, up 3.4 % sales topped the strong growth of the year-ago quarter. A rebound in Sportster motorcycle sales from this year's second quarter and increased availability of the Street 750 and Street 500 motorcycles also contributed to these positive results," said Wandell. In last year's third quarter, the

Company launched its "gamechanging" Project Rushmore line of touring motorcycles, which spurred year-over-year retail sales growth of 20.1 percent in the U.S. and 15.5 percent worldwide, giving the third quarter of 2013 one of the strongest single-quarter retail increases in recent years for Harley-Davidson. This year, U.S. dealers sold 50,167 new Harley-Davidson motorcycles in the third quarter, up 3.4 percent compared to sales of 48,529 motorcycles in the year-ago period. In international markets, dealers sold 23,050 new Harley-Davidson motorcycles in the third quarter compared to 21,988 motorcycles in the year-ago period, with sales up 12.8 percent in the Asia Pacific Region, 1.7 percent in the EMEA Region and 7.0 percent in the Latin America Region and down 5.8 percent in Canada. Through the first nine months of 2014, dealers sold 220,850 new

NOV 2014 ISSUE #184

NEWS Polaris reports record results

PRODUCTS

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2014 World ChamPionshiP revieW Pages 18-27


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