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T H E O N LY M A G A Z I N E F O R T H E W O R L D W I D E V- T W I N PA R T S , A C C E S S O RY A N D P E R F O R M A N C E I N D U S T RY
AMD and INTERMOT confirm World Championship of Custom Bike Building plans for 2016 E are pleased to announce that the 2016 AMD World Championship of Custom Bike Building will be staged at the internationally acclaimed INTERMOT expo at Cologne, Germany, in October 2016. Having made a successful debut in Europe at Big Bike Europe in 2013, the opportunity to move the Championship to INTERMOT in 2014 proved a great success - with an estimated crowd of over 100,000 high-mileage 'mainstream' riders seeing custom bike builds of AMD World Championship calibre for the first time. The reaction of the builder and competitor community to having such an opportunity was universally positive. As a showcase for custom motorcycle design and engineering, the AMD World Championship "fits
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well" in the environment of an expo like INTERMOT, according to AMD owner Robin Bradley. "The custom industry needs new customers. Simple! The idea behind the program when it started in 2004
was that it would act as a lens through which those who have never seen custom motorcycles as being their preferred riding experience option, can see just how much the custom market has changed. "Not least in terms of the incredibly high standards of design, engineering, craftsmanship and innovation that a market once seen as the preserve of
outsiders now offers for all. The custom market has become mainstream, and our industry needs to embrace and exploit all possible opportunities to bring fresh customers into our shops." Owing its origins to the early 1960s, the "Cologne Show", as INTERMOT and its predecessor event have been known, have always been regarded as the world's primary expo for motorcycle technology and new model introductions. Above all, INTERMOT has established Cologne as the leading international motorcycle industry gathering, with over 200,000 trade and public visitors in total. Bradley went on to say that "we are taking a year off in 2015. We have staged a World Championship every year since 2004 and have declined several creative opportunities for a World Championship this year.
JUNE 2015 ISSUE #191
NEWS
PRODUCTS
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Unbreakable by Thunderbike P lus...
Speedy
Germany’s Thunderbike returned to the AMD World Championship of Custom Bike Building in 2014 with the Art Deco inspired Unbreakable
by Eddie Gustafsson