IDN 112 June 2013

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COMMENT: Big Bike Europe meets the realities of the motorcycle industry in the 21st Century...........Page 4 NEWS: Brutale 1090 RR wins the Golden Motorcycle Award ................................................................Page 7

JUNE 2013 ISSUE #112

Exhibitors report “good quality PRODUCTS Page 20 contacts” at first annual BIG BIKE EUROPE expo XHIBITORS at the recent first annual BIG BIKE EUROPE expo have reported that the show delivered on its promise to create “an environment in which they can make high quality, relevant business contacts” with motorcycle dealers and other professionals from around Europe and elsewhere. Staged at Essen, Germany, (May 1012th) the expo was given a universal “thumbs up” for the quality of venue, expo organisation and the upscale look and environment in which the industry was able to present its parts, accessories and performance product lines. The first year attendance delivered sufficient dealers and importers/distributors to leave most exhibitors saying that the expo had made a good start and created a foundation on which the expo can build in future years. A motorcycle industry ‘tradefriendly’ date-move to the second weekend of April in 2014 (April 11th,

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12th and 13th) is set to bring BBE’s unique business opportunity concept into an earlier stage in the seasonal dealer/vendor business cycle. Organiser Robin Bradley commented: “Rarely can any new motorcycle industry expo project have made such a promising debut. “Our objectives in creating BIG BIKE EUROPE had been quite straightforward and clearly stated -

namely to create a quality business environment aimed specifically at the parts, accessories, performance and service sectors of the market, one which showcased vendor products with the kind of expo values normally associated with the leading OE shows. A show where the focus is on creating a nexus for dealers and riders who are serious about modifications

and upgrades to the performance, handling and looks of their large displacement machines. "The next stage is to further build attendance numbers - dealers as well as relevant consumers - but having successfully demonstrated that the concept of BIG BIKE EUROPE is valid, especially in the current and future economic environment that dealers and vendors are faced with, the previously theoretical message has now been demonstrated successfully. Now we can spread the message throughout the market.” Some 40 exhibitors from eight different countries and around 300 franchised dealers, custom shop owners and motorcycle parts importers/distributors from over 30 countries made BIG BIKE EUROPE the international industry gathering that had been proposed. Marketed in advance as an international motorcycle industry event that was being staged in Germany, rather than a German

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TRADEZONE 36

INDEX 38


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