18th
• 1998-201
COMMENT: EICMA 2015 - more new aftermarket product and motorcycles than for the past three or four years added together?........................................Page 4 Honda sales "flat" for first six months of financial year ..................................................................Page 14 Ducati delivered 50,000th bike of the year in November ............................................................Page 14
As the EICMA 2015 dust settles, INTERMOT 2016 invites the industry to "Come together, ride now!" With the 2015 expo season reaching a crescendo with the 73rd EICMA "Milan Show", the battle lines for a very crowded October and November 2016 expo season are already drawn. In the space of some five weeks the vendor community will be invited to participate, one way or another, in three major international shows in succession - INTERMOT (Cologne, Germany October 5th - 9th); AIMExpo (Orlando, Florida, October 13th - 16th) and the 74th EICMA (Milan, Italy, November 8th - 13th), and that is without taking account of major national shows around the same time, such as Motorcycle Live! in the UK, and a number of specialist off-road, custom and trade events. Still operating on an every-other-year basis (as used to be the case with EICMA), INTERMOT is still regarded as the major international industry nexus and event where the higher-value, larger displacement market meets Europe's highest mileage riders. Organised for the German motorcycle industry trade association (Industrie-
Verband Motorrad Deutschland eV., the IVM) by Koelnmesse, the promotional campaign for 2016 is already up and running - under the marketing tagline of "Come together, ride now!". "The new campaign encapsulates the essence of motorcycling: as diverse as
INTERMOT
the machines being ridden, from tourers, enduro bikes and sport bikes to street motorcycles, scooters and ebikes, and as diverse as the riding community itself - from the hard-core high mileage rider, through to the offroaders, race fans and increasing millions of commuters. Only for some is riding purely a form of transport; for most, it is a feeling of being alive, and that passion is what INTERMOT
captures", says Ingo Riedeberger, Project Manager for INTERMOT. "It was important to us that the new campaign should express this feeling and this connection in visual imagery". The marketing programme will include local, regional, national and international motorcycle and wider consumer media as well as online right the way through to October 2016, accompanied by pointof-sale promotions in motorcycle dealerships, display advertising, events and social media activities. The customising and electro-mobility segments will be emphasised as their own individual "shows within a show" under the titles "INTERMOT emotion", showcasing urban mobility and new power platform PTWs and "INTERMOT Custom" - the core highlight of which, in Hall 10, will again be the AMD World Championship of Custom Bike Building. With motorcycle manufacturers now responding positively to the lead shown by ever increasing numbers of Continued on page 12 >>>
5
YEAR
1998-20 1
• 1998-201
1998-20 1 5•
5
5•
DECEMBER 2015/ JANUARY 2016 ISSUE #128 EICMA 2015 SHOW REVIEW
Andreani suspension courses
sTATZONE Italian registrations - November
Pages 7-9
2014
8,000
2015
+28.85%
PRODUCT
OF THE YEAR
7,374
+50.15% 1,719
2,000
TOTAL PTW
2015
2,581
4,000
5,723
UNITS
6,000
MOTORCYCLE
NEws ROOM 7-14, 48
TRADEZONE 44
INDEX 46