Metrolink Exhibition Design Stadium Station
De Andrea Nichols Andrea Noble Jordan Pick
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Project OBJECTIVES
Our Goals and Design Criteria
This project focuses on the exploration of informational and expressive approaches to typography in a large-scale environmental context. The task that has been bestowed upon us entails designing a set of graphic 3- dimensional forms that could be installed into St. Louis MetroLink stops. With selected St. Louis authors as our subjects for design, we have been challenged to explore and express our authors’ relationships to the neighborhood and community surrounding our MetroLink station.
Below are some of the considerations that have been given to us for thedevelopment of our project. From these, we have developed our own design criteria by which to analyze our work.
Through our explorations of Stadium station, we have observed many dynamics that we have strived to visually articulate in our forms. First, the passengers of the train at this stop are very diverse. Therefore, we wanted to develop forms that conveyed the idea of diverse people coming together. Second, the Stadium MetroLink station is complex, particularly because it sits below street level and can be seen from numerous vantage points. To accommodate for this, we developed forms with high tops to invite passersby from above. The authors we chose relate closely to the downtown area, and like our audience, are very diverse individuals. Our designs of the surfaces of the forms aim to convey this sentiment.
Consider the role of site and context in a large-scale work. Consider issues such as the grid, hierarchy, legibility, and orientation. Consider what constitutes a “system.” Learn about color and palette development as it affects expression and the role it plays in a system. Develop collaborative skills.
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Exhibition design Spring 2009
Nichols, Noble, Pick
Based upon the objectives that we have defined for this project, our group has established four main criteria by which to judge our work. 1. Cohesiveness 2. Color Effectiveness 3. Hierarchy 4. Type Treatment In order to assure that our forms fit effectively into the MetroLink Stadium Station, we have created and arrange our forms in a manner that is cohesive and relative to the atmosphere around it and our selected authors. As well, with focus on our other three criteriacolor effectiveness, hierarchy, and type treatment- we also have strived to solidify the cohesiveness of our forms to each other.
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RESEARCH OBSERVING STADIUM STATION SELECTING OUR AUTHORS
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Exhibition design Spring 2009
Nichols, Noble, Pick
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Research| observing Stadium Station
The Stadium MetroLink Station is located next to the Cardinals Stadium and the Westin Hotel and near the Arch in Downtown St. Louis. It bustles during baseball season with people from all of parts of the country and slims to a primary population of St.Louis natives during off-season. As well, because of its location and arrangement in the space, this stop presented a unique and interesting array of opportunities and challenges for our group. It visually lends itself to more than just those who utilize the train, for it is located in an open area beneath street level. Because of these and other featureslike its narrow, yet elongated dimensions- we have aimed to design objects that can be seen from above as well as far away. to the right are photographs that capture the various angles and dimensions of the station.
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Exhibition design Spring 2009
Nichols, Noble, Pick
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Research| observing Stadium Station
Research| observing Stadium Station
STADIUM METRO STOP F LO O R P L A N busch stadium
ramp
Our station can also be represented via a floor plan, as shown to the right. Within it, one can see how our given space is divided. With two platforms on which passengers can stand and wait, it provides many vantage points for viewers on opposite sides. However, there is not much to see on the sides on which passengers stand. This characteristic of the stop grants numerous opportunities for our forms, for not only can they interact more with the space, but they also give viewers an artifact that can entice their interests.
Also unique to our station are a vast array of color palettes from which we could eventually derive the colors for our forms. In its immediate area, the station includes its title signs (with red, blue, and white hues) that define its location and its generic MetroLink signage that hosts yellow, blue, and red hues. Also in the this area is a set of advertisements and signage for a local casino that includes more yellow with black. Since Busch stadium was located across the street, it also gave great ideas for our final color choices. Its dominant color is red, but it also features of a lot of navy blue, yellow, and green in its signage and logo. Many buildings in the surrounding blocks also feature some of these hues, including a billboard for new area apartments as well as a white parking garage that has a red painted side.
wall between tracks
At the beginning of our process, many of these colors were our focus, but as we progressed and gave more consideration to our selected authors, we made various decisions that led to the utilization of three of the hues- blue, yellow, and green.
17’
stone wall
This tone of yellow is eventually added as a major tone in one of our forms, and the yellow hue to its right serves as a reference for its partnered color.
79’
ramp
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Exhibition design Spring 2009
Nichols, Noble, Pick
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Research| selecting our authors
Research| observing Stadium Station
Since the Stadium MetroLink stop is one that hosts a plethora of individuals from all of the country who enter and exit its vicinity, we chose authors who relate to this sentiment. Two of our selected writers were originally from the St. Louis area, but traveled nationally with their careers. he third, a native of Budapest, settled in St. Louis as a reformer and editor after his migration to the United States. Although not derived as a direct hue for our forms, the blue to the left signifies the oficialness and seriousness of tone that we strived to convey with our blue color.
The red and green are dominant colors in the area surrounding Stadium station. For this reason, we decided not to use these use these hues, particulaly the red, as much in our forms.
DE ANDREA “I picked Eugene Field as my author for various reasons. For one, I was intrigued by how much he accomplished with such a short life. Yet more than that, I love how he never let his inner-child die in his life, and because of that, he truly became ‘The Children’s Poet.’”
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Exhibition design Spring 2009
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JORDAN “I had read Mark Twain’s famous books, but had little knowledge of his background. I was excited to learn that he was so big on steamboat piloting on the Mississippi, and thought it would be great to emphasize this side of Twain few people knew about. Reading his biography and the lesser known works, I got to now him as a fun and, certainly, funny spirit and thought it would be a great opportunity to portray him as such.”
ANDREA “I chose Pulitzer because he was an incredibly interesting man who had an huge impact on the downtown area of St. Louis. Pulitzer emigrated to St. Louis from Budapest and worked as mule tender, waiter, and hack driver before he became an newspaper editor. Pulitzer rose in rank and used his papers to attack corruption in the government.”
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development initial sketches and ideas Sketching into our space dynamic form Finding suitable colors type exploration ELEVATIONS
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Exhibition design Spring 2009
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development| INITIAL SKETCHES and ideas
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development| Sketching into our space
After developing the sketches to the left, our group decided that it would be to our highest benefit to actually see how our sketched ideas would best fit into our space. Therefore, we developed the following sketches onto some of the photographs that we used for documentation.
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Exhibition design Spring 2009
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development| dynamic form
Each of these forms represented core ideas in the progression of our forms. The first two, playfully titled “Slants” and “The Equinox” represent the three main element that we sought to attain from our forms- height, dynamic angles, and slantedness. In our more complex final form, we capture each of these elements via the slanted height of the triangluar prism that creates our shape.
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Moved to St. Louis as for various newspape
Die
ire st Sat lumni Co
Attended and dropped out of Williams College
Worked as a journalist for the St. Joseph Gazette Born in St. Louis
185
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The Field that people have overdone
0
Moved to Amherst, MA after mother’s death
5 187
9 187
Started publishing poetry
The Field that people have overdone as an idol came into bei chiefly through senti and not through hum set to work deliberatel vate the sentimental an with what success the whol
5 189
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n is o ou t. L ted in S uth rn 34 So elebra try, he bo as on 6 ost c poe s u m n’s ld w 50 Fie , 18 the ildre umoro aper h ene er 2 e of f ch sp Eug temb y. On ors o ntless new to Sep wa uth cou and ed d y s, ss a na ny Bro erica man shorie rogre ma d for ed Am duce ort ave p . ist v sh mn pro pro ms, that h ccess e colu Field d po mns ial su any an and rs, colu merc or ape erful ho m the w dit t com g e newspa pow man ath a adin n’s ly de ta ago en ic is on bu a le tio itiz As e na s not riter, pon h e Ch of a c and th of th self a ed w red. U 895, eath ncere rt him thea d ado 5 in 1 the “d ch si 4 as ligh ed an e of h ned su ed lov ng ag ldom casio turn a as se d you une o...oc w.” h w un uth hic e fo So Trib hicag sorro e, w an b at 643 l om 4, c of C rsa ive is h 193 tion un Lou m in is sta St. u m th ld’s use Fie a m ay fro into ck aw y. blo adwa Bro
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development| Finding suitable colors
U
E
E
Father of the Personal Newspaper Column
E
G
N
Throughout our process, color proved to be our group’s biggest challenge in unifying our forms. As we cycled through numerous approaches, we strove to find colors that produce both unity and individuality in relation to our space and selected authors. In the end, we chose to use for hues- blue, light blue, yellow, and green- that even in their analogous harmony allowed for a discordance that creates an exciting and dynamic set.
Our explorations with color led us to the following color palette. As they relate to our space, each of these hues are featured but not overshown within the immediate areas of our station. As they pertain to our selected authors, n’s hildre The C the colors represent the distinctive Poet qualities of them as writers and men. Finally, as they relate to each other, these colors represent an analogous arrangement, which lends itself to the advent of harmony.
e Eugen
Upon the next pages, one can see our biggest stages in this process to find the most suitable colors for our set.
E
Exhibition design Spring 2009
C 84.71 M 38.04 Y 55.69 K 16.89
C4 M 20 Y 100 K0
C 53.73 M0 Y 82.75 K0
C 67.45 M 1.57 Y 39.61 K0
C 3.14 M0 Y 49.8 K0
F
ield
wain
ugene
ark
oseph
ulitzer
EF MT JP
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C 88.24 M 25.49 Y 100 K8
Nichols, Noble, Pick
ABOVE Represented within the forms are their individual CMYK percentages.
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development| type exploration
We started out each exploring different typefaces for our own forms. We realized that we had to impose a format for our distinctions for our typeface selections. We decided that Twain should be in a sans serif to emphasize his friendliness, Pulitzer in a serif to reference business and newspapers and Field could be in a script to emphasize poetry. However, the surfaces of the forms did not look cohesive, so we decided on one typeface, FF Meta, because of its flexibility. We used Meta in different ways: Pulitzer in tracked-out capitals, Field in italics, and Twain in trackedin Meta Book Roman letters.
Joseph Pulitzer neutraface text demi Joseph Pulitzer baskerville regular Joseph Pulitzer
trade gothic regular
Joseph Pulitzer baskerville semibold Joseph Pulitzer
bembo bold
Joseph Pulitzer helvetica regular
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Exhibition design Spring 2009
Nichols, Noble, Pick
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FINAL FORMS| ELEVATIONS 15.2’
Government Reformist
joseph pulitzer
6’
Newspaper Editor
5.2’ oh, had ilived in
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Exhibition design Spring 2009
Nichols, Noble, Pick
W I L L C R I T I C I Z E I T. ”
1 8 8 3
1 9 0 9
1 9 1 1
1 8 9 0
1 8 7 8
1 8 7 2
1 8 6 4
1 8 7 0
The Eugene Field house is opened as the first historic house museum in St. Louis
1 8 6 9
D i e d i n N e w Yo r k
“OUR REPU BLIC AND “THE POST -DISP ATCH ITS PRESS WILL RISE AND WILL NOT SERVE ANY PARTY FALL TOGE THER . AN ABLE, THE PEOPL E; BE NO ORGA N BUT DISIN TERESTED, PUBLIC-SPIR ITED OF REPU BLICA NISM , BUT THE PRESS , WITH TRAIN ED INTEL LIGENCE ORGA N OF TRUTH ; WILL FOLLO W NO TO KNOW THE RIGHT AND COUR AGE TO CAUS ES BIT ITS CONC LUSIO NS; WILL DO IT, CAN PRESE RVE THAT PUBL IC VIRTU E , BUT WITHO UT WHIC H POPU LAR GOVE RNME NT IS A NOT SUPP ORT THE ADMI NISTR ATION IT.” CIZE WILL CRITI SHAM AND A MOCK ERY.” 1 8 4 7
1911
Exposed a fraudulent payment of Died in Chicago $40 million by the United States t o t h e F r e n ch P a n a m a Ca n a l Co m p a n y
1936
Started publishing poetry
Became famous for his column “Sharps and Flats”
1895
B o u g h t T h e Ev e n i n g D i s p a t c h
F o r ce d t o w i t h d r a w f r o m e d i t o r s h i p due to oncoming blindness
1883
Served two years as managing editor of the Tribune of Denver, Colorado
1890
1883
1879
Pu rc h a s e d T h e N e w Yo r k W o r l d
1909
Pulitzer was certainly inspired to make reforms. Although he died in 1911, Pulitzer’s passion for justice and progress has not been forgotten in the city of St. Louis.
S h o t Ca p t a i n E d w a r d A u g u s t i n e
around C...H “ T H wEhenPtheOicytShyoTsa-uraDusIraSmpPedAT w o l u d h a i v e s entY WILL NOT SERVE ANY PApRT m y p re c io u s ime N t ORGA ; BE B UT THE PEOPLatEweavin g goldNO en thoughts inrhyme? O F R E P U B LICANISM, BUT T HE O R G A N O F T R U T H ; W I L L F O L LO W N O C A U S ES BIT ITS CONCLUSIONS; WILL N O T S U P P O R T T H E A D M I N I S T R AT I O N , B U T 1881
While walking these downtown streets of St. Louis,
Born in Budapest
P u r ch a s e d t h e S t . Lo u i s Po s t
the good ole days
1878
the government.
Elected to the Missouri State Assembly
1872
wounded Mr. Augustine, but was only fined $100. Pulitzer went on to purchase the St. Louis Post, the St. Louis Dispatch, and the New York World. Pulitzer used these newspapers to expose the corruption he found in
Emigrated to the United States and settled in St. Louis
1870
Edward Augustine, who was to be the recipient of the court’s largess, went to Jefferson City to lobby against the legislation. On January 27, 1870, Pulitzer shot at and
1864
then exposed in the Westlich Post, for which he was still writing, the corruption he found in the government-especially in the County Court of St. Louis. He found the situation so severe that he introduced a bill designed to discharge the court as an administrative body. Captain
1869
Joseph Pulitzer was born in the Austro-Hungarian Empire in 1848. He emigrated to the United States in 1864 and settled in St. Louis. After working as a mule tender, waiter, and hack driver, Pulitzer began studying English at the Mercantile Library. In 1869 he surprised everyone by getting elected to the state legislature at age 22. He
1847
joseph pulitzer
“OUR REPUBLIC AND I T S P R E SS W I L L R I S E A N D FALL TOGETHER. AN ABLE, DIS IN TERES TED, P UBLIC -SPIRI TED P R ESS , W I T H T RA I NE D I N T ELLIG ENCE T O K N O W T H E R I G H T A N D CO U R A G E T O DO I T, C A N P R E S E RV E T H AT P U B L I C V IR T U E WITHOUT WHICH POPULAR GOVERNMENT IS A S H A M A N D A M O C K E R Y. ”
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FINAL FORMS| ELEVATIONS
FINAL FORMS| ELEVATIONS 15.2’
15.2’
From Adventures of Huckleberry Finn
that’s what we’ve got to do
the field that people
have overdone
‘Ransomed?
What’s that?’ But that’s what they do. I’ve seen it.
as an idol
came into being
through sentiment
‘I don’t know.
Exhibition design Spring 2009
steamboat pilot wasforgotten progress a great source inspiration not for his been in streets the of city ofSt. St.Louis, Louis. While has walking these downtown of work. When ininspired St. Louis, lived on Locust Pulitzer was docked certainly tohe make reforms. Although Street, is six blocks passion north offor here. he diedwhich in 1911, Pulitzer’s justice and
progress has not been forgotten in the city of St. Louis.
Nichols, Noble, Pick
”
Makes a living as a travelling lecturer
Publishes The Adventures of To m S a w y e r
Begins world lecture tour
Publishes Adventures of Huckleberr y Finn
”
On April 21st, M a r k Tw a i n d i e s a t a g e 74
“
play
”
1 9 0 9
or
by imbeciles who really mean it.
Piloting on the Mississippi River was not work to me; it was – delightful play, vigorous play, adventurous play – and I loved it...
1 8 7 8
play
Last writing “ Tu r n i n g P o i n t o f M y L i f e ”
1 8 9 5
Begins four-year apprenticeship as river pilot
Founds C h a r l e s L . We b s t e r P u b l i s h i n g a n d Co .
or
by imbeciles who really mean it.
” 1 9 1 0
In 1859, he received he died hispassion license.for in 1911, His careerand Pulitzer’s as a justice
Ta k e s f i r s t s t e a m b o a t to St. Louis
Earns steamboat pilot license and pilots on the Mississippi River
1 8 8 4
1 9 3 6 1 8 9 5
1 8 8 3
1 8 7 9
1 8 8 1
1 8 7 6
1 8 7 5
1 8 6 9
While As a child, walking Twain these developed bond downtown with Mississippi of St.the Louis, these newspapers to exposeastreets the corruption he found in River Pulitzer andcertainly aspired to was one day a steamboat inspired pilot. tobecome make reforms. Although the government.
On November 30th, Samuel Langhorne Clemens is born in Florida, Missouri
I wonder whether the world is being run by smart people who are putting us on
1 8 7 6
Louis Dispatch, and the New York World. Pulitzer used
1 8 5 0
Died in Chicago
The Eugene Field house is opened as the first historic house museum in St. Louis
1 8 5 8
1936
Started publishing poetry
Became famous for his column “Sharps and Flats”
1895
Served two years as managing editor of the Tribune of Denver, Colorado
1883
1879
Moved to St. Louis as editor for various newspapers
1881
Wo r k e d a s a j o u r n a l i s t for the S t. Joseph Gazette
1876
Moved to Amherst, MA after mother’s death
Attended and dropped out of Williams C ollege
1875
1869
1850
1858
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these newspapers Huckleberry toand expose thewas published corruption satirical sketches he found in wounded Mr.Finn Augustine, but only fined $100. and thehumorous government. verse, poems, andthe letters. Pulitzer went on to purchase St. Louis Post, the St.
Born in S t. Louis
“
Piloting on the Mississippi River was not work to me; it was – delightful play, vigorous play, adventurous play – and I loved it...
1 8 5 9
Louis Dispatch, and the The New Adventures of Tom World. Sawyer and Pulitzer Adventures legislation. On January 27,York 1870, Pulitzer shot used atofand
universal sorrow.” Field’s St. Louis home, which was turned into a museum in 1934, can be found a block away from this station at 643 South Broadway.
wounded Augustine, butwas wasto nineteenth only century American fined $100. literature. He combined EdwardMr. Augustine, who be the recipient of the Pulitzer went onsocial to purchase humor the St.inLouis with commentary Post, his renowned theagainst St. novels court’s largess, went to Jefferson City to lobby the
Wo r k s a s i t i n e r a n t p r i n t e r in St. Louis
1 8 6 8
atweavinggoldenthoughtsinrhyme?
court’s largess, went tothat Jefferson City to lobby theto situation so severe he introduced a billagainst designed legislation. Onthe January 27,an 1870, Pulitzer Mark Twain shot is also at and the greatest discharge humorist of courtconsidered as administrative body. Captain
1 8 5 3
myprecioustime
itkeepsswingingfrom oneextremetotheother
1 8 5 7
then exposed the driver, Westlich Post, mindset for which was still waiter, andinhack we can delve into the American Pulitzer ofhe began the late studying English writing, corruption he found in the at thethe nineteenth Mercantile century and Library. make our own In 1869 observations of hegovernment-surprised everyone especially in the County of St. Louis. Heat found theHe by getting history, discover new elected connections, to Court create the new state legislature age 22. situation so severe that he introduced a bill designed tostill inferences then exposed andin gain insights into thebetter the time Westlich period Post, for which he was discharge as an administrative Captain and thethe people writing, who lived it. AsinTwain thecourt corruption once wrote, hein found thebody. government-Edward Augustine, who wasCourt to beof the "Supposing offound the the good, but especially finding out is better." inisthe County St.recipient Louis. He
1 8 3 5
45 in 1895, the Chicago Tribune seldom has the “death of a citizen of Chicago...occasioned such sincere and
by getting toworld the state legislature agetender, 22.works, He settled elected in St. Louis. rapidly changing After working around him. asReading a at mule his
wouldihavespent
amonstrouspendulum
“
Sometimes
I wonder whether the world is being run by smart people who are putting us on
1 8 5 0
loved and adored. Upon his death at the young age of
at weaving golden thoughts inrhyme?
settled St.good Louis. AfterMark working as aborn mule tender, Like in any writer, Twain, Samuel waiter, andPulitzer hack driver, Pulitzer began studying English Joseph was born Clemens, in the spent Austro-Hungarian his life observing and reporting onEmpire his at the Mercantile Library. In he surprised everyone in 1848. He emigrated surroundings. to1869 the His writings United provided States in images of1864 the and
1910
nation’s newspapers, Field proved himself as not only a powerful and lighthearted writer, but a man who many
whenthe icythyosauraus ramped around..
for humanthought islike
my precious time
it keeps swinging from one extreme to the other
Joseph Pulitzer was born in the Austro-Hungarian Empire
in 1848. He emigrated to the United States in 1864 and
1909
a monstrous pendulum
produced many countless humorous poems, short shories, and newspaper columns that have progressed to commercial success. As a leading editor and columnist for many of the
likeaninstantbirth,
would i have spent
for humanthought is like
Eugene Field was born in St. Louis on September 2, 1850 on 634 South Broadway. One of the most celebrated American authors of children’s poetry, he
thegoodoledays
“
Sometimes
joseph pulitzer mark twain joseph pulitzer
oh,hadilivedin
explosiveimmediacy
when the icythyosauraus ramped around...
1895
like an instant birth,
1884
eugene f ield
ideascamewith
the good ole days
1878
oh, had ilived in
ideas came with
explosive immediacy
American Humorist
1876
5.2’
whole world knows
books?
1868
success the
1853
5.2’
6’
Satire Columnist
Mark Twain
Don’t I tell you it's in the
1850
6’
eugene field
and he did so with what
Mississippi River Pilot
1859
Children’s Poet Children’s Poet
1835
he setto work deliberately
to cultivate the sentimental
1857
and not through humor
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FINAL FORMS| PLACED IN SPACE
Research| observing Stadium Station
STADIUM METRO STOP
STADIUM METRO STOP
F LO O R P L A N
F LO O R P L A N
busch stadium
busch stadium
ramp
ramp
wall between tracks
17’
stone wall
17’
79’
stone wall
ramp
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79’
ramp
Exhibition design Spring 2009
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Analysis Revisiting our Design Criteria
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Analysis| Revisiting our Design Criteria
Revisiting our Design Criteria|Cohesiveness
As this component was the biggest challenge throughout our process, we have tried to portray our authors as distinct individuals while maintaining a sense of unity and correlation between them. We are definitely satisfied with out final forms, for although the set is cohesive, we can still see the distinctive characteristics of our authors shine through the form.
Based upon all of the elements that we have defined thus forth in our project, our group has aimed to maintain our four established criteria by which to judge our work. In order to assure that our forms fit effectively into the MetroLink Stadium Station, we have created and arrange our forms in a manner that is cohesive and relative to the atmosphere around it and our selected authors. As well, with focus on our other three criteriacolor effectiveness, hierarchy, and type treatment- we also have strove to solidify the cohesiveness of our forms to each other.
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Revisiting our Design Criteria| Color effectiveness
Our colors are significant because Pulitzer is a serious and elegant blue, Twain is a fun yellow, and Field is green, a color falling in between and that is both elegant playful. Field shares qualities of the other two authors, and finding a color palette to address the characters of all three authors simultaneously was challenging.
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Revisiting our Design Criteria| Hierarchy
Revisiting our Design Criteria| type treatment
Working with a very symmetrical form, we decided to organize the surfaces of our forms very systematically. All surfaces were to be treated equally on all forms. It was important for the names of the authors to appear on the front diamond shaped panels for passengers to stand inside the forms and view the differences in the treatment of the authors names as well as read the keywords that describe them to understand the differences between the authors.
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The type treatment fulfills our goals, because it allows for use of one cohesive type family, but still incorporates the distinct characteristics of out authors. Meta can be serious, friendly and subtle.
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Exhibition design Spring 2009