Jargon busting

The world of CGI terminology can be confusing at the best of times so we wanted to bust the myths. Here’s our ultimate guide to what everything actually means and how it works!

CGI RENDER FLYTHROUGH/ ANIMATION

Also known as CGIs, architectural visualisation, renders, rendering, computer generated images, photoreal image

Still CGIs are the most traditional form of visualisation and are still used as the foundation for most real estate marketing campaigns. Creating emotive and powerful images, CGIs create a highly photo realistic image. Also known as cinematic flythrough, walkthrough, CGI film

A flythrough animation brings photoreal quality to a video format and can be one of the most impactful methods of marketing. We bring your development to life and show the vision of the finished place by conveying a sense of emotion and atmosphere.

SEAMLESS VIRTUAL TOUR

Also known as virtual tours, VT, CGI version of Matterport

A new and innovative way to explore an apartment or workplace, the viewer has complete freedom to go wherever they want in a seamless and smooth way through a web-based link that can be viewed anywhere in the world.

360 VIRTUAL TOUR

Also known as virtual tours, bubbles, hotspots, 360s, virtual tours

Standing from one fixed viewpoint a 360 can convey the scale of the space and show the view the detail in the design. It's a visionary way to display different designs and fit-out options. Often 360s can be embedded into a website or interactive tool in the marketing suite. They can also be a web-based link that can be viewed anywhere in the world.

VIRTUAL REALITY CINEMAGRAPHS

Also known as VR, goggles, headsets

Virtual Reality is a fully immersive experience, where the user has total control and freedom to explore anywhere within the space and the potential to interact with anything within the environment. We recommend different experiences depending on the environment and the overall objective. Also known as moving images, fluid images, dynamic images

Cinemagraphs bring a level of life and emotion through movement to a still CGI. They are incredibly useful when aiming to portray a particular ambience and atmosphere across digital media such as social and programmatic.

VIGNETTES GREEN SCREEN

Also known as details, mood images

Like a photographer would shoot both wide angle and detail shots, the same is true with our ethos on visualisation. We believe the best way to tell the whole story is to create mood images that capture unique moments by truly bringing the project to life. Also known as real life photoshoot, image compositing

This is a photoshoot or film shoot using real life people that can then be composited into the CGI or animation background. Using real people that are the right target market and demographic, where activity and actions are inline with the vision of how the places will be used.

Our pick of key events

We have rounded up our pick of key industry events, ranging from digital to design and creative for the rest of 2022. Check out our recommendations below for events from across the globe that you won’t want to miss this year.

VENICE BIENNALE

23rd April – 27th November 2022 Venice UK CREATIVE FESTIVAL 2022

6th – 8th September 2022 Margate

WOMEN LEADING REAL ESTATE

15th September 2022 London LONDON DESIGN FESTIVAL

17th – 25th September 2022 London

FUTURE HOSPITALITY SUMMIT

19th – 21st September 2022 Dubai WRLDCTY 2022

3rd – 5th October 2022 New York

RESORT & RESIDENTIAL HOSPITALITY FORUM 2022

17th – 19th October Algarve AGENCYNOMICS 3.0 – CHANGE IS COMING

8th November 2022 London

PROPEL BY MIPIM BASEL, MIAMI

9th – 10th November 2022 New York 1st – 3rd December 2022 Miami

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